# ActiveCampaign Software 2026: Features, Integrations, Pros & Cons | Capterra > Capterra's in-depth exploration of ActiveCampaign Software's capabilities reveals its suitability for various software needs and provides a comprehensive overview of ActiveCampaign Software pricing, features, integrations, and potential alternatives. Source: https://www.capterra.com/p/79367/ActiveCampaign --- # ActiveCampaign Software Review 2026: Features, Integrations, Pros & Cons Last updated on October 1, 2025 Written byAndrew Blair Andrew Blair Content Analyst Andrew Blair is a content analyst at Capterra, covering marketing, cybersecurity, and emerging technologies across industries. His research and data insights for small and midsize businesses have been featured in SBS Media, IT Brief Australia,... [See bio & all articles](https://www.capterra.com/resources/author/andrew-blair/) Content Analyst Edited byMehar Luthra Mehar Luthra Content Editor Mehar has been a team lead at Capterra for nearly three years, helping shape educational articles, thought leadership research reports, and content designed to help businesses compare software to find the best fit. She's spent nearly a decade... [See bio & all articles](https://www.capterra.com/resources/author/mehar-luthra/) Content Editor Written by [Andrew Blair](https://www.capterra.com/resources/author/andrew-blair/) Content Analyst Andrew Blair is a content analyst at Capterra, covering marketing, cybersecurity, and emerging technologies across industries. His research and data insights for small and midsize businesses have been featured in SBS Media, IT Brief Australia, and Technology Decisions media publications. Edited by [Mehar Luthra](https://www.capterra.com/resources/author/mehar-luthra/) Content Editor Mehar has been a team lead at Capterra for nearly three years, helping shape educational articles, thought leadership research reports, and content designed to help businesses compare software to find the best fit. She's spent nearly a decade in the editorial space, having served as a content writer, editor, editorial head, and now as a team lead. [Key takeaways](#key-takeaways)[Our verdict](#our-verdict)[Alternatives](#alternatives)[Users](#users)[Pros and Cons](#pros-cons)[Interface](#interface)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) ActiveCampaign ActiveCampaign Overview: ### Key takeaways Insights from verified Capterra reviews ActiveCampaign helps small businesses automate email campaigns, manage contacts, and personalize outreach across channels. It’s most used by marketing and administrative teams in service-based industries. Its automation depth and segmentation tools are standout features, though some users cite complexity and a steep learning curve. Recent AI-powered updates support faster campaign setup and multilingual targeting. ### Our verdict It’s a good fit for small and midsize businesses (SMBs) that prioritize automation depth and personalized outreach across multiple channels. Its AI tools and segmentation features offer strong control over campaign logic and timing. Expect trade-offs in usability and pricing complexity, especially as contact volumes grow. For teams willing to invest in setup and configuration, the payoff is often scalable engagement and workflow efficiency. Top alternative Featured Overall rating Based on 2,561 user reviews Reviews sentiment Positive 93% Neutral 5% Negative 2% Pros & cons Advanced email automation tools Consistently improving effectiveness Limited page and form customization Frequent bugs and glitches Starting price $15 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for ActiveCampaign?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.activecampaign.com&name=ActiveCampaign) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### ActiveCampaign 4.6 (2,561) VS. [4.6 (3,406)](https://www.capterra.com/p/132996/brevo/reviews/) Starting Price $15 Flat Rate, Per Month Starting Price $9 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.2 (2,529) Ease Of Use 4.6 (3,394) Value For Money 4.3 (2,229) Value For Money 4.5 (2,975) Customer Service 4.4 (2,130) Customer Service 4.5 (2,976) ## ActiveCampaign alternatives ActiveCampaign may not suit teams prioritizing simpler interfaces, broader customer relationship management (CRM) functionality, or more predictable pricing tiers. If your business needs differ, explore other tools that align better with your workflow and budget preferences. [4.3 (2,911)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting price $12.00 Per User, Per Month Highest Rated [4.8 (653)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) Starting price $9.00 Per User, Per Month [4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month [4.5 (6,217)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month [View all alternatives](https://www.capterra.com/p/79367/ActiveCampaign/alternatives/) ## Who uses ActiveCampaign? Based on Capterra reviews from the past 2 years Talk to a software expert to get a free software list tailored to your business needs ## Pros and Cons Advanced email automation tools 92% positive reviews out of 295 Most users report email automation streamlines campaigns, saves time, enables segmentation, and supports personalized customer journeys. Melanie S Founder, 1 employee. "One of the things I appreciate about ActiveCampaign is its robust automation features which streamline email marketing processes." Limited page and form customization 48% negative reviews out of 199 Some reviewers find page and form builder lacks intuitive design, advanced customization, and efficient navigation for editing tasks. Colleen H VP of Marketing, 11 - 50 employees. "Non-intuitive, difficulty formatting, you are constantly searching for how to do things, and my favorite - just doesn't save what you are working on, meaning you have to re-do things ALL THE TIME." Consistently improving effectiveness 94% positive reviews out of 82 Most reviewers describe effectiveness as boosting efficiency, offering reliable results, and regularly receiving useful updates. Frequent bugs and glitches 63% negative reviews out of 149 Most users report bugs and issues disrupt workflows, cause frustration, and require workarounds or repeated troubleshooting. Sunil B CEO, 10,001+ employees. "Now there are errors, bugs and feature reductions almost every week that are surprising and frankly alarming." Comprehensive onboarding support 92% positive reviews out of 74 Most reviewers indicate onboarding includes personalized training, smooth setup, and ongoing guidance for easy platform adoption. Davi M review, 1 employee. "Considering everything, there were stacks of onboarding workshopswhich were goodIt just felt like it required a ton ofvarious motivations behind figuring out a viable approach to totally get everything moving" Slow platform performance 73% negative reviews out of 112 Most reviewers indicate performance and speed issues include slow loading, laggy navigation, and delays with larger data sets. Feberline P graphic design, 51 - 200 employees. "The speed of Active Campaign needs to be increased. When saving or making changes to your landing pages or website, it loads slowly." ## ActiveCampaign's interface The interface supports detailed campaign setup and segmentation, but reviewers often mention a steep learning curve and occasional slowdowns when handling large datasets. While the drag-and-drop builder is appreciated, some users find the layout unintuitive during advanced configuration tasks. 2+ Andrew Blair Content Analyst Navigating ActiveCampaign becomes easier over time, but the initial setup can be time-consuming, especially when importing contacts or configuring automations. The interface’s flexibility allows for deep customization, though optimizing workflows may require trial and error. Ease of Use 4.2 (2,529) 4.2 Based on 2,529 reviews ## Key features View by: These features have been rated as most important by users based on their reviews. View by: Get Advice We can help you find the software with the features you need. Andrew Blair Content Analyst ActiveCampaign’s top-rated features work together to streamline outreach, automate engagement, and support campaign clarity. Segmentation, workflow control, and reporting tools help teams manage high-volume communications with precision. Features 4.5 (2,519) 4.5 Based on 2,519 reviews The ActiveCampaign features below were rated the highest by reviewers. Our commentary is based on reviewer sentiment and collective feedback from reviews published in the past two years. Customer database 4.6 (27) 27 reviewers rated this feature Enables segmentation and targeting of specific groups, supports campaign tracking, and improves personalization. Helps maintain clean lists and supports ongoing nurturing through integrations with CRM tools. Email campaign management 4.4 (625) 625 reviewers rated this feature Supports creation and tracking of multiple campaigns with custom templates and automation triggers. Offers flexibility for organizing campaigns and optimizing performance through detailed reports. Marketing automation 4.4 (548) 548 reviewers rated this feature Allows the setup of complex workflows and personalized communications based on user actions. Streamlines lead nurturing and saves time, with integrations that support scalable marketing efforts. Email distribution 4.4 (51) 51 reviewers rated this feature Handles large lists and sequenced campaigns efficiently. Strong deliverability and automation features make the process straightforward and time-saving for both small and large-scale outreach. Email marketing 4.4 (318) 318 reviewers rated this feature Offers automation, segmentation, and personalization to improve engagement. The drag-and-drop builder and customizable templates enhance usability, along with high deliverability and integration with other platforms. Predictive sending 0 reviewers rated this feature Uses machine learning to determine the best time to send emails based on individual contact behavior. This helps improve open rates and engagement by aligning delivery with user habits. Available in Professional and Enterprise plans. Conditional content 0 reviewers rated this feature Allows dynamic email personalization by showing or hiding content blocks based on contact data. This helps tailor messaging to different audience segments without needing to create multiple versions of the same campaign. Revenue and conversion attribution 0 reviewers rated this feature Tracks which campaigns and automations contribute to revenue. This feature helps businesses understand ROI by linking marketing efforts to actual sales outcomes, enabling smarter budget allocation. Single sign-on (SSO) 0 reviewers rated this feature Enables secure, centralized login management across platforms. This reduces password fatigue and improves access control, especially for larger teams managing multiple users and permissions. Active Intelligence 0 reviewers rated this feature Uses AI-powered tools to generate campaigns, build automations, and surface performance insights. This helps teams reduce setup time and make faster decisions using conversational AI prompts. (Released in 2025) AI translations 0 reviewers rated this feature Automatically translates email content based on each contact’s preferred language. This supports more personalized outreach and improves engagement across multilingual audiences. (Released in 2025) WhatsApp messaging 0 reviewers rated this feature Enables automated, personalized campaigns through WhatsApp. Users can integrate this channel with existing workflows to expand reach and improve response rates. (Released in 2025) New segments experience 0 reviewers rated this feature Improves segment creation with AI-suggested segments, a new overview page, and a saved segment library. This helps teams target customers more effectively and reuse high-performing audience groups. (Released in 2025) All key features (162) Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness 38.46% of 26 reviewers that rated this feature as important or highly important Define levels of authorization for access to specific files or systems 0% of 0 reviewers... Uses AI-powered tools to generate campaigns, build automations, and surface performance insights. This helps teams reduce setup time and make faster decisions using conversational AI prompts. (Released in 2025) 0 reviewers rated this feature Dashboard to view the status of ongoing processes, identify current incidents and track past activities 64.29% of 14 reviewers that rated this feature as important or highly important Track and document all activities across devices, networks, and other systems 0% of 0 reviewers... Continuous profile-based stream of news and activity 0% of 0 reviewers... Automatically translates email content based on each contact’s preferred language. This supports more personalized outreach and improves engagement across multilingual audiences. (Released in 2025) 0 reviewers rated this feature Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges 48.00% of 25 reviewers that rated this feature as important or highly important Application programming interface that allows for integration with other systems/databases 78.38% of 37 reviewers that rated this feature as important or highly important Schedule appointments via a calendar 0% of 0 reviewers... Moving and separately storing data that is not actively used or continuous storage of data for compliance purposes 0% of 0 reviewers... Assign issues and tasks based on availability or required skills 0% of 0 reviewers... Create and automatically send premade copy in response to customer messages 52.63% of 38 reviewers that rated this feature as important or highly important Software's ability to perform similar action on multiple similar files simultaneously 0.00% of 1 reviewers that rated this feature as important or highly important Track and manage schedules and meetings via an integrated calendar 0% of 0 reviewers... Notifications/alerts for upcoming events or tasks 22.31% of 242 reviewers that rated this feature as important or highly important Collects essential call data such as call origin, call destination, call length, and other transaction details 0% of 0 reviewers... Track and interpret campaign performance metrics 67.77% of 121 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results 56.43% of 140 reviewers that rated this feature as important or highly important Plan and strategize marketing campaigns 68.35% of 79 reviewers that rated this feature as important or highly important Set campaign schedules by selecting start, pause, and end dates 74.00% of 100 reviewers that rated this feature as important or highly important Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act 44.14% of 222 reviewers that rated this feature as important or highly important Shortcuts for inputting frequently used messages 0% of 0 reviewers... Manage various distribution channels, build relations with channel partners, and track their performance 50.00% of 2 reviewers that rated this feature as important or highly important Communicate using direct chat or messages within the system 0.00% of 2 reviewers that rated this feature as important or highly important Track the amount of clicks on individual products to measure campaign results 0% of 0 reviewers... Manage contact details and communication with clients 100.00% of 7 reviewers that rated this feature as important or highly important Provides a channel for team members to share media files, communicate, and work together 0% of 0 reviewers... Leave comments and notes on documents for others to view 0% of 0 reviewers... Tracking, calculating, and paying commissions and earnings to employees 0% of 0 reviewers... Allows dynamic email personalization by showing or hiding content blocks based on contact data. This helps tailor messaging to different audience segments without needing to create multiple versions of the same campaign. 0 reviewers rated this feature Centralized database of stakeholders and their contact information such as names, address, phone number etc. 57.42% of 364 reviewers that rated this feature as important or highly important You can efficiently organize, tag, and segment contacts, storing detailed information for targeted outreach. Reviewers appreciate the customizable fields, tagging system, and ease of use. Some users report challenges with editing contacts and managing large lists as businesses grow. 55.86% of 793 reviewers that rated this feature as important or highly important Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving 33.33% of 15 reviewers that rated this feature as important or highly important Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads 0% of 0 reviewers... Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system 63.29% of 79 reviewers that rated this feature as important or highly important Enables segmentation and targeting of specific groups, supports campaign tracking, and improves personalization. Helps maintain clean lists and supports ongoing nurturing through integrations with CRM tools. 27 reviewers rated this feature Visualize and analyze customer experience across all touchpoints and channels 0% of 0 reviewers... Process of dividing customers into groups based on common characteristics 81.82% of 11 reviewers that rated this feature as important or highly important Tool to send questionnaires to customers to gauge feedback 0% of 0 reviewers... Add customized logos and colors to align with company branding 41.49% of 94 reviewers that rated this feature as important or highly important Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) 78.95% of 19 reviewers that rated this feature as important or highly important Customize data fields to support various needs and use cases 48.48% of 198 reviewers that rated this feature as important or highly important Customize contracts and forms to collect specific information 0% of 0 reviewers... Alter the layout and content of reports 0% of 0 reviewers... Pre-designed layouts that can be customized to match preferences and requirements 46.67% of 15 reviewers that rated this feature as important or highly important Import and export data to and from software applications 53.44% of 131 reviewers that rated this feature as important or highly important Ability to restore deleted, hidden, or lost data from an email server/system 0% of 0 reviewers... Defines specific deal parameters to negotiate and secure deals 0% of 0 reviewers... Store, manage, and track all electronic documents in a centralized location 0% of 0 reviewers... Store and organize documents in a centralized system 0% of 0 reviewers... Assemble applications and processes by dragging over and arranging pre-built components 0% of 0 reviewers... Send automated marketing emails based on user actions over a predetermined period 44.90% of 49 reviewers that rated this feature as important or highly important Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience 45.16% of 31 reviewers that rated this feature as important or highly important Supports creation and tracking of multiple campaigns with custom templates and automation triggers. Offers flexibility for organizing campaigns and optimizing performance through detailed reports. 625 reviewers rated this feature Handles large lists and sequenced campaigns efficiently. Strong deliverability and automation features make the process straightforward and time-saving for both small and large-scale outreach. 51 reviewers rated this feature Manage, store and organize emails within the system or via third-party apps 53.42% of 438 reviewers that rated this feature as important or highly important Offers automation, segmentation, and personalization to improve engagement. The drag-and-drop builder and customizable templates enhance usability, along with high deliverability and integration with other platforms. 318 reviewers rated this feature Ability to oversee and optimize the operations of a mail server 0% of 0 reviewers... Set up automated email sequences to streamline outreach and engage leads/contacts 80.95% of 21 reviewers that rated this feature as important or highly important Pre-made examples and templates for emails 66.67% of 3 reviewers that rated this feature as important or highly important Track delivered, received, and opened emails 84.21% of 19 reviewers that rated this feature as important or highly important Tracks metrics that provide insight into how a user interacts with any interface or product 61.16% of 121 reviewers that rated this feature as important or highly important Plan marketing campaigns for events 50.00% of 4 reviewers that rated this feature as important or highly important Predefined actions automatically performed on the occurance of specific events 60.00% of 180 reviewers that rated this feature as important or highly important Manage or track sales completed by field teams/employees 0% of 0 reviewers... Public or private sharing of digital files such as documents, audio/video, images, and more 0% of 0 reviewers... Operate/access software on iPad Devices 0% of 0 reviewers... Caters to sales teams 0% of 0 reviewers... Primarily serving startup companies 75.00% of 4 reviewers that rated this feature as important or highly important Form predictions based on past and present data/trends 0% of 0 reviewers... Store, manage and track all forms in a centralized location 0% of 0 reviewers... Ensure compliance with the General Data Protection Regulation protocols 0% of 0 reviewers... Use AI to generate content in the form of text, images, videos, etc. 0% of 0 reviewers... Establish measurable goals and objectives and track their progress over a specific period of time 0% of 0 reviewers... Add, edit, and manipulate HTML code directly 0% of 0 reviewers... Store and manage images 46.67% of 30 reviewers that rated this feature as important or highly important Organize, prioritize, and manage incoming communications 120.00% of 5 reviewers that rated this feature as important or highly important Track interaction history by documenting conversations for contacts 50.95% of 367 reviewers that rated this feature as important or highly important Visualization tool to organize and optimize tasks and track their status at every stage of workflow 0% of 0 reviewers... Create landing pages or online forms designed to capture new leads and prospects 42.86% of 77 reviewers that rated this feature as important or highly important Manually or automatically assign leads to sales reps 0% of 0 reviewers... Automatically identify and save contact information of potential customers 60.18% of 329 reviewers that rated this feature as important or highly important Route and distribute your leads to third party buyers 0% of 0 reviewers... Manage the process of attracting and converting business prospects into leads 53.85% of 13 reviewers that rated this feature as important or highly important Store information about leads or contacts and track, manage and nurture them throughout the sales process 47.41% of 521 reviewers that rated this feature as important or highly important Engage with a lead throughout the sales process by actively providing information 25.00% of 12 reviewers that rated this feature as important or highly important Score a lead on their quality or likelihood to buy based on certain behaviors 33.66% of 205 reviewers that rated this feature as important or highly important Score a lead based on quality or likelihood to buy/convert based on predetermined criteria 0% of 0 reviewers... Divide leads into buckets based on predefined criteria and routing rules 0.00% of 3 reviewers that rated this feature as important or highly important Ensure the authenticity of each lead by verifying their information, eliminating duplicate leads/contacts, etc. 0% of 0 reviewers... It gives you straightforward tools to organize, segment, and personalize contact lists. Reviewers appreciate easy importing, tagging, and segmentation, which help target communications. Some users mention manual syncing with external systems and occasional difficulties with unsubscribes and list cleaning. 52.00% of 400 reviewers that rated this feature as important or highly important Ability to chat online in real time 0% of 0 reviewers... Allows the setup of complex workflows and personalized communications based on user actions. Streamlines lead nurturing and saves time, with integrations that support scalable marketing efforts. 548 reviewers rated this feature See past and upcoming campaigns and communications in a calendar view 40.00% of 5 reviewers that rated this feature as important or highly important Access software remotely via mobile devices 28.93% of 121 reviewers that rated this feature as important or highly important Access the system via a mobile application 100.00% of 2 reviewers that rated this feature as important or highly important ActiveCampaign helps you create emails that automatically adjust to mobile devices, ensuring a good user experience. Reviewers indicate emails look great on phones and tablets, boosting open rates. Some users report minor formatting inconsistencies and wish for more mobile design control. 54.46% of 437 reviewers that rated this feature as important or highly important Observe and track the demand, usage, progress or quality of a system, product, or user 0% of 0 reviewers... Manage multiple campaigns in one system 0.00% of 6 reviewers that rated this feature as important or highly important Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. 0% of 0 reviewers... Coordinate marketing efforts across channels (email, landing pages, social media, etc.) 45.00% of 20 reviewers that rated this feature as important or highly important Manage and support multiple languages 57.14% of 7 reviewers that rated this feature as important or highly important Allow multiple users with individual logins and varying permissions to use the same account, software, portal, or service 0% of 0 reviewers... Create many versions of emails, forms, or actions and gauge which is most effective 40.00% of 10 reviewers that rated this feature as important or highly important Improves segment creation with AI-suggested segments, a new overview page, and a saved segment library. This helps teams target customers more effectively and reuse high-performing audience groups. (Released in 2025) 0 reviewers rated this feature Create and update newsletter content to increase engagement 76.47% of 17 reviewers that rated this feature as important or highly important Track all opportunities for potential sales and convert them into recurring revenue 0% of 0 reviewers... A set of indicators that tracks the performance of networks, applications, systems, teams, etc. 0.00% of 5 reviewers that rated this feature as important or highly important Adjust communications based on previous interactions or personal preferences 0% of 0 reviewers... Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. 50.00% of 26 reviewers that rated this feature as important or highly important Visual representation of sales prospects & how many deals are in your sales funnel, the stage each deal is in, and the value of deals. 0% of 0 reviewers... Uses machine learning to determine the best time to send emails based on individual contact behavior. This helps improve open rates and engagement by aligning delivery with user habits. Available in Professional and Enterprise plans. 0 reviewers rated this feature Preview materials before finalizing projects 0% of 0 reviewers... Arrange tasks based on the level of priority or urgency 0% of 0 reviewers... Streamlining repetitive tasks and activities through automated and predefined workflows 100.00% of 5 reviewers that rated this feature as important or highly important Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history 20.00% of 10 reviewers that rated this feature as important or highly important Tools designed to streamline the process of lead generation and management for sales teams 87.50% of 8 reviewers that rated this feature as important or highly important Monitor wait time and abandonment for incoming requests that have not been routed 0% of 0 reviewers... Generate quotes or estimates for customers 0% of 0 reviewers... Analyze and gain insights into data in real-time 68.18% of 22 reviewers that rated this feature as important or highly important Receive data and information in real time 25.00% of 4 reviewers that rated this feature as important or highly important Active monitoring of systems, applications, or networks 0% of 0 reviewers... Notifications that are delivered to users as soon as an event occurs 100.00% of 1 reviewers that rated this feature as important or highly important Active reporting of data and metrics 44.44% of 9 reviewers that rated this feature as important or highly important Log and store the source of contacts/leads 0% of 0 reviewers... Timed notification for any upcoming task, deadline, appointment, or activity 0% of 0 reviewers... Collection, analysis, and representation of numerical data and generation of reports to understand various patterns 64.29% of 14 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data 56.60% of 288 reviewers that rated this feature as important or highly important Planning and managing of resources and procedures to mitigate the impact of events and incidents 0% of 0 reviewers... Tracks which campaigns and automations contribute to revenue. This feature helps businesses understand ROI by linking marketing efforts to actual sales outcomes, enabling smarter budget allocation. 0 reviewers rated this feature Monitor conversion rates and analyze effectiveness and profitability of marketing efforts 44.44% of 63 reviewers that rated this feature as important or highly important Set & manage permission levels based on user roles and restrict access to only authorized individuals 50.00% of 2 reviewers that rated this feature as important or highly important Define, track, and/or automate sales activities and sales processes 100.00% of 4 reviewers that rated this feature as important or highly important Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.) 0% of 0 reviewers... Estimate of expected sales revenue within a specific time frame, such as quarterly, monthly or yearly based on past trends and reports. 0% of 0 reviewers... Pipeline view and tracking lead status 46.22% of 251 reviewers that rated this feature as important or highly important Reports specific to sales analysis for trends and strategies 0% of 0 reviewers... Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. 75.00% of 4 reviewers that rated this feature as important or highly important Track visibility and traffic from search engines 33.33% of 3 reviewers that rated this feature as important or highly important Search and filter data across systems to locate required information by entering keywords or certain criteria 41.67% of 60 reviewers that rated this feature as important or highly important Group leads or contacts based on their specific characteristics 51.40% of 214 reviewers that rated this feature as important or highly important Share contacts with other applications like Gmail and CRM 100.00% of 1 reviewers that rated this feature as important or highly important Add and maintain centralized email signature(s) across an organization 0% of 0 reviewers... Enables secure, centralized login management across platforms. This reduces password fatigue and improves access control, especially for larger teams managing multiple users and permissions. 0 reviewers rated this feature Send promotional campaigns or transactional messages via text messages 50.00% of 2 reviewers that rated this feature as important or highly important Manage campaigns and track engagement for marketing efforts across social media channels 39.39% of 33 reviewers that rated this feature as important or highly important Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. 34.57% of 81 reviewers that rated this feature as important or highly important Filters used to determine different types of malware threats 40.36% of 166 reviewers that rated this feature as important or highly important Add or remove subscribers from mailing lists 55.77% of 52 reviewers that rated this feature as important or highly important Attach digital tags to documents and assets for identification, search, or monitoring purposes 70.00% of 10 reviewers that rated this feature as important or highly important Create, manage and track all task activities and progression 30.11% of 93 reviewers that rated this feature as important or highly important Create, save, and re-purpose templates for emails, forms, etc. 55.88% of 68 reviewers that rated this feature as important or highly important Organize customer data and accounts by user or geography 62.50% of 8 reviewers that rated this feature as important or highly important Set up connections to third-party platforms to improve business processes 90.48% of 21 reviewers that rated this feature as important or highly important Interact with data visualization elements, such as charts and graphs, to drill down into data 0% of 0 reviewers... Web form that allows users to enter data that is sent and processed for different reasons 0% of 0 reviewers... Monitor activity of individuals who visit your website using cookies 46.15% of 13 reviewers that rated this feature as important or highly important Enables automated, personalized campaigns through WhatsApp. Users can integrate this channel with existing workflows to expand reach and improve response rates. (Released in 2025) 0 reviewers rated this feature Control system access and/or deliverability for applications and email addresses 100.00% of 2 reviewers that rated this feature as important or highly important Create, design and manage workflows for repetitive tasks 66.67% of 24 reviewers that rated this feature as important or highly important What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface 43.75% of 32 reviewers that rated this feature as important or highly important Get Advice We can help you find the software with the features you need. Andrew Blair Content Analyst ActiveCampaign’s top-rated features work together to streamline outreach, automate engagement, and support campaign clarity. Segmentation, workflow control, and reporting tools help teams manage high-volume communications with precision. Features 4.5 (2,519) 4.5 Based on 2,519 reviews ## Pricing Value for money 4.3 (2229) ActiveCampaign’s entry plan starts at $15 per user, per month, which is below the average SMB budget of $35–70 per user, per month for CRM software. Pricing scales by contact limit and team size, with the Plus plan at $49 per user, per month, with the highest-tier Enterprise plan costing $145 per month, allowing up to five users. Free Trial [View pricing plan details](https://www.capterra.com/p/79367/ActiveCampaign/pricing/) Starter $15.00 Flat Rate,Per Month It includes: - Chat and Email Support - Customer Analytics - Email Marketing - Marketing Automation - Basic & inline forms - API - Dynamic Content - 5 Actions Per Automation - Site Tracking - Drag & Drop Email Designer - 900+ Automation Recipes - Email Campaigns & Newsletters - Import Contacts & Leads - 250+ Pre-Built Templates Plus $49.00 Flat Rate,Per Month It includes: - Advanced Integrations With E-Commerce Applications Such as Shopify and Bigcommerce - Automations Map - Customer Health Scoring - Customer User Permissions - Landing Pages - Chat and Email Support - Generative AI - Inbox preview & testing - Enhanced CRM Add On - Goals - Site Messages - SMS Add On - Sales Reporting - Custom Event Tracking Pro $79.00 Flat Rate,Per Month It includes: - Attribution Reporting - In-App Messaging - Predictive Content - Predictive Sending - Site Messages - Split Automations - Win Probability - Automations Map - Conversion Tracking & Reporting - Conditional Content Enterprise $145.00 Flat Rate,Per Month It includes: - Contact Enrichment - Custom Domain - Custom Reporting - Free Design Services - HIPAA Support - Social Data Enrichment - Single sign-on (SSO) - Premium CRM integrations - Zendesk - Dedicated account team - Uptime SLA - Predictive Sending Value for money 4.3 (2,229) 4.3 Based on 2,229 reviews ## Integrations ActiveCampaign connects with marketing, eCommerce, scheduling, and productivity tools. These integrations, offered through a mix of native and third-party links, help unify contact data, automate outreach, and streamline campaign workflows. Popular integrations [ Google Docs](https://www.capterra.com/p/160756/Google-Docs/)[ PayPal](https://www.capterra.com/p/207944/PayPal/)[ Slack](https://www.capterra.com/p/135003/Slack/)[ Dropbox Business](https://www.capterra.com/p/143068/Dropbox-Business/)[ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Zoom Workplace](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/)[ Basecamp](https://www.capterra.com/p/56808/Basecamp/) Andrew Blair Content Analyst Integrating ActiveCampaign with tools for email, scheduling, and eCommerce helps your marketing lead automate outreach, sync customer data, and reduce manual updates across campaign and sales workflows. Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.4 (2130) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.4 (2,130) 4.4 Based on 2,130 reviews ## User reviews Overall rating 4.6 Based on 2,561 reviews Filter by rating 5(1702) 4(679) 3(118) 2(32) 1(30) Mentioned topic Sorted by most recent OF Osman F. Marketing Support Manager E-Learning ### "Active campaign stuck in time" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 5/10 March 27, 2026 It is a good solution for the money but it requires some manual work and the support can be improved. Pros Their apis were able to make it good for our company to make a integration that help us to move information from our main CRM Cons How outdated their UI is and also how is not fully integrated with some major CRMs that you had to do your own integration Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CA Christopher A. Commercial Director Glass, Ceramics & Concrete ### "Automating our distributor pipeline on B2B." 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 March 26, 2026 As a Commercial Director, it is important to nurture our B2B long-term leads in an efficient way. I apply this to automatically run our complicated sales cycles and promotional campaigns. It is an unquestioned giant of focused outreach, and the learning curve is so high that a more traditional, relationship-based sales force can be exasperated by it. Pros Its email management and powerful contact management capabilities are amazing, and this enables our commercial department to easily subdivide our world-wide glass dealers and concrete contractors according to their individual product acquisition track record. Cons The high pricing levels are not good value since our international B2B database is expanding, and customer service or specific client service is much too slow when we require to make difficult security permissions to our regional salespeople. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MO Magdalena O. Admin Education Management ### "One of the best out there!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 March 25, 2026 Great, great design, ease of use, albeit it does require some setting up and maintenance, but once it gets going, you'll love it. Pros The best tool out there for email marketing by far and without a shadow of any doubt! Go for it and rely on it! Cons Pricing must be the most important thing out there, but if it helps us make money, the it's fully justifiable. Switched from [VBOUT](https://www.capterra.com/p/152819/Vbout/) trial not a switch in itself - went back to vbout Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Dan J. COO Mental Health Care ### "Easy and Effective Email Marketing" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 6/10 March 19, 2026 Pros ActiveCampaign offered cost-effective email marketing solutions where many other software could not compete price-wise. Cons I was on a lower-tier subscription but felt myself constantly wanting to use premium features. As a small business not making enough revenue to justify the upgrade, it was frustrating. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Better pricing that what was being offered Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) [Yotpo](https://www.capterra.com/p/144389/Yotpo/) Reasons for choosing ActiveCampaign Better pricing, word of mouth recommendation Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Cynthia N. Founder Marketing and Advertising ### "Automation and Segmentation That’s Easy to Use" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 March 18, 2026 My experience with ActiveCampaign so far has been easy and straight forward. I like the automation builder. The visual workflow makes it simple to connect triggers to actions. Even complex flows feel logical and customizable. Pros I like that ActiveCampaign allows very specific segmentation and a very easy to use automation interface. Cons The price of the plan. I wish the monthly plan price could be a bit lower or offer more affordable prices to small businesses. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MS Melanie S. Tanzlehrerin Sports ### "Gutes Newsletter Tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 16, 2026 Ich benutze Active Campaign zum Verfassen von Newslettern mit einem schönen Design, was auch meinen Kundinnen gefällt. Pros Die Benutzeroberfläche ist sehr gut strukturiert und die E-Mails werden gut zugestellt. Hilfreich sind die Sendeberichte. Cons Nachteile gibt es soweit nicht. Zumindest habe ich noch keine entdeckt. Ich nutze aber auch bei weitem noch nicht alle Funktionen von Active Campaign. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JC Justin C. Financial Planner Financial Services ### "Feature rich and very customizable " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 February 20, 2026 It's been a great experience overall. I'd say the learning curve is not too different from any email campaign software out there, to the extent it is more difficult it is only because it is more loaded in features and capabilities compared to more streamlined/simpler alternatives. Pros ActiveCampaign's email management customization is as robust as I think you can get. There are so many options for segmenting automated campaigns based on recipient action, timing intervals, contact management (tags, labels, lists, etc). Cons I think at times the features can get a little bit overwhelming. Because it is feature-rich, sometimes the U.I. is a bit busy it gets a little bit hard to find what you need. But over time I've noticed that they have cleaned up the design around the edges and also provided more and more templates so you have less building to do from scratch. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reasons for choosing ActiveCampaign It came highly recommended by a colleague, and at the time I signed up I noticed it had more customization features than alternatives and better pricing/contacts ratio. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. LW Laura W. Marketing Coordinator Events Services ### "Automating our events marketing." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 February 14, 2026 The automation is important as a Marketing Coordinator. I use this to nurture leads. It is also effective in contact management but it is extremely expensive. Pros The email management capabilities will enable us to divide our attendee lists into different segments based on their interests in particular events, which will guarantee high engagement rates. Cons The customer support is so slow to fix pressing deliverability problems and the high pricing does not give us a good value. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AH Ani H. Founder Health, Wellness and Fitness ### "Nahezu Alternativlos wer professionelles E-Mail Marketing betreiben will" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 February 6, 2026 Ich nutze Active Campaign um Newsletter zu senden und diverse E-Mail Kampagnen aufzusetzen um meine digitalen Produkte zu vertreiben. Hier ist Active Campaign nahezu alternativlos für mich geworden, da kein Wettbewerber diesen Funktionsumfang und diese Schnittstellen (z.B. zu Ablefy) anbietet. Pros Es lassen sich immens viele Szenarien abbilden, man kann nicht nur einen normalen Newsletter schreiben sondern durch Automationen, Tags und Listen die Kunden da abholen wo sie sich in ihrer Customer Journey befinden. Cons Active Campaign ist definitiv eine Investition, der Preis ist mittlerweile ordentlich und das muss man sich als Start Up leisten können und wollen. Gleichzeitig finde ich die Ladezeiten relativ lang wenn man z.B. von den E-Mails zurück zur Automations Übersicht wechselt etc. Switched from [Brevo](https://www.capterra.com/p/132996/brevo/) Verfügbarkeit von Schnittstellen via API zb Ablefy Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Frank K. Berater Marketing and Advertising ### "Der Klassiker unter den fähigen E-Mail-Marketing Tools" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 February 3, 2026 Nach wie vor für mich das Go-To-Tool bzgl. E-Mail-Marketing. Kein anderes Tool bietet so viele ausgefeilte Möglichkeiten. Pros Nach wie vor die Automationen – und zu einem guten Teil der Editor. Es ist einfach ein großes Sammelbecken, das man sich gut organisieren kann, um seine Kontakte gezielt anzusprechen. Cons Die neuen KI-Funktionen sind noch sehr generisch. Auch das Preisgefüge ist für einige Nutzer inzwischen sehr teuer geworden. Switched from [Kit](https://www.capterra.com/p/175000/ConvertKit/) [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Braucht mehr Funktionen – gerade bzgl. Automation. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) ## FAQs Yes. ActiveCampaign includes a built-in customer relationship management (CRM) system designed for small and midsize businesses. It supports pipeline management, lead scoring, and sales automation, with optional add-ons for deeper engagement features. ActiveCampaign starts at $15 per user, per month for the Starter plan. Higher-tier plans—Plus, Pro, and Enterprise—scale based on contact limits and user count, with pricing reaching up to $145 per month. Yes. ActiveCampaign provides a 14-day free trial with access to most features, including automation and email tools. No credit card is required to start the trial. ActiveCampaign supports hundreds of integrations across marketing, CRM, eCommerce, scheduling, and analytics. These include both native and third-party connectors, helping unify workflows and reduce manual updates. Yes. ActiveCampaign’s automation builder lets you create workflows triggered by user actions, dates, or custom conditions. You can send personalized emails, update contact records, and trigger follow-ups automatically. Yes. ActiveCampaign offers pre-built automation templates and a drag-and-drop interface. Most users can build campaigns and workflows without coding, though advanced setups may require more time to learn. Yes. SMS marketing is available as an add-on, and WhatsApp messaging is supported for personalized, automated campaigns. These features are part of ActiveCampaign’s cross-channel strategy. Yes. ActiveCampaign includes AI tools for predictive sending, campaign generation, segmentation, and automation building. These help users optimize timing, personalize content, and reduce manual setup. ### Have more questions? Connect with one of our advisors for a free consultation and save time in your software search. ## Sources - **Capterra reviews data:** Capterra reviews are collected from verified users for individual software products. [Learn more about how we source our data](https://www.capterra.com/resources/proprietary-data-research/). - **Capterra Shortlist:** Capterra Shortlist identifies the top products in our software categories based on a proprietary blend of user ratings and popularity. [Read the complete methodology here](https://www.capterra.com/resources/proprietary-data-research/#capterra-shortlist-methodology). - This product information came from ActiveCampaign’s own online content in September 2025, including the product's website and its social media channels. ## Related reading ### [Best Email Marketing Strategies: A Complete Guide](https://www.capterra.com/resources/email-marketing-strategies/) Published January 28, 2025 by [Krista Hillis](https://www.capterra.com/resources/author/krista-hillis-guest-contributor/) ### [A Marketing Pro’s Tips for Building a Loyal Email Audience](https://www.capterra.com/resources/email-marketing-tips/) Published October 7, 2024 by [Niels Juist](https://www.capterra.com/resources/author/niels-juist/) and [Marisa Lather](https://www.capterra.com/resources/author/marisa-lather/) ### [Benefits of Email Marketing for Your Business: How To Get Started](https://www.capterra.com/resources/benefits-of-email-marketing/) Published 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Performance](https://www.capterra.com/resources/email-marketing-trends/) Published October 11, 2024 by [Mike Hindley](https://www.capterra.com/resources/author/mike-hindley/) ### [Capterra Value Report: A Price Comparison Guide for Email Marketing Software](https://www.capterra.com/resources/email-marketing-software-pricing-report/) Published July 18, 2024 by [Akriti Sharma](https://www.capterra.com/resources/author/akriti-sharma/) and [Caroline Rousseau](https://www.capterra.com/resources/author/caroline-rousseau/) ### [5 Top-Rated Email Marketing Software for Small Businesses](https://www.capterra.com/resources/email-marketing-software-for-small-businesses/) Published January 28, 2025 by [Shephalii Kapoor](https://www.capterra.com/resources/author/skapoor/) ### [5 Ways GenAI Can Help Your Team Write Better Sales Emails](https://www.capterra.com/resources/how-to-write-a-sales-email/) Published February 1, 2024 by [Lauren Spiller](https://www.capterra.com/resources/author/lspiller/) ### [Email Marketing Analytics: 7 Metrics to Consider Measuring](https://www.capterra.com/resources/email-marketing-analytics/) Published January 28, 2025 by [Gary Froniewski](https://www.capterra.com/resources/author/gfroniewski/) ### [Digital Marketing Tips and Strategies For Your Small Business](https://www.capterra.com/resources/digital-marketing-strategies-for-small-business/) Published July 12, 2023 by [Toby Cox](https://www.capterra.com/resources/author/tcoxguest/) Popular comparisons [Brevo vs ActiveCampaign](https://www.capterra.com/compare/79367-132996/ActiveCampaign-vs-brevo)[Mailchimp vs ActiveCampaign](https://www.capterra.com/compare/79367-110228/ActiveCampaign-vs-MailChimp)[MailerLite vs ActiveCampaign](https://www.capterra.com/compare/79367-136603/ActiveCampaign-vs-MailerLite)[Constant Contact vs ActiveCampaign](https://www.capterra.com/compare/31898-79367/Constant-Contact-vs-ActiveCampaign)[EmailOctopus vs ActiveCampaign](https://www.capterra.com/compare/79367-147415/ActiveCampaign-vs-EmailOctopus)[Systeme.io vs ActiveCampaign](https://www.capterra.com/compare/79367-198994/ActiveCampaign-vs-Systeme)[EngageBay CRM vs ActiveCampaign](https://www.capterra.com/compare/79367-178819/ActiveCampaign-vs-EngageBay-Marketing)[HubSpot Marketing Hub vs ActiveCampaign](https://www.capterra.com/compare/79367-171840/ActiveCampaign-vs-HubSpot-Marketing)[Keap vs ActiveCampaign](https://www.capterra.com/compare/76390-79367/Infusionsoft-vs-ActiveCampaign)[Pipedrive vs ActiveCampaign](https://www.capterra.com/compare/79367-132666/ActiveCampaign-vs-Pipedrive) [Spotler CRM vs ActiveCampaign](https://www.capterra.com/compare/79367-88929/ActiveCampaign-vs-Really-Simple-Systems-CRM)[Omnisend vs ActiveCampaign](https://www.capterra.com/compare/79367-153508/ActiveCampaign-vs-Omnisend)[Nimble vs ActiveCampaign](https://www.capterra.com/compare/79367-123032/ActiveCampaign-vs-Nimble)[LeadSquared vs ActiveCampaign](https://www.capterra.com/compare/79367-130199/ActiveCampaign-vs-LeadSquared)[Agile CRM vs ActiveCampaign](https://www.capterra.com/compare/79367-135148/ActiveCampaign-vs-Agile-CRM)[SendPulse vs ActiveCampaign](https://www.capterra.com/compare/79367-146369/ActiveCampaign-vs-SendPulse)[Marketing 360 vs ActiveCampaign](https://www.capterra.com/compare/79367-148516/ActiveCampaign-vs-Marketing-360)[Klaviyo vs ActiveCampaign](https://www.capterra.com/compare/79367-156699/ActiveCampaign-vs-Klaviyo)[Marketo Engage vs ActiveCampaign](https://www.capterra.com/compare/75130-79367/Marketo-Lead-Management-vs-ActiveCampaign)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)