--- title: "ActiveCampaign Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about ActiveCampaign Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more." source_url: "https://www.capterra.com/p/79367/ActiveCampaign/" page_type: "product" language: "en" --- # ActiveCampaign Software Review 2026: Features, Integrations, Pros & Cons Last updated on August 12, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) ActiveCampaign ## What is ActiveCampaign? ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations ## What is ActiveCampaign used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[CRM](https://www.capterra.com/customer-relationship-management-software/) Recognitions Shortlist Top alternative Featured Overall rating Based on 2,568 user reviews Reviews sentiment Positive 93% Neutral 5% Negative 2% Pros & cons Advanced email automation features Consistently effective business tool Limited page and form builder Frequent bugs and glitches Starting price $15 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... - Email Marketing / 2026 - Marketing Automation / 2026 - Contact Management / 2025 - Lead Generation / 2025 - Lead Management / 2025 - Sales Force Automation / 2025 - Sales Tracking / 2025 Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for ActiveCampaign?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.activecampaign.com&name=ActiveCampaign) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### ActiveCampaign 4.6 (2,568) VS. [4.3 (2,942)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting Price $15 Flat Rate, Per Month Starting Price $12 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.2 (2,536) Ease Of Use 4.3 (3,499) Value For Money 4.3 (2,236) Value For Money 4.1 (3,076) Customer Service 4.4 (2,136) Customer Service 4.2 (3,075) ## ActiveCampaign alternatives Highest Rated [4.8 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.6 (909)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.5 (6,250)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.3 (167)](https://www.capterra.com/p/130199/LeadSquared/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/79367/ActiveCampaign/alternatives/) ## FAQs about ActiveCampaign Overview ### What problems does ActiveCampaign solve? ActiveCampaign solves manual follow-ups, generic email blasts, disorganized contact data, and leads slipping through the sales funnel by automating personalized sequences, segmentation, scoring, and CRM workflows. Marketing teams, sales reps, nonprofits, ecommerce businesses, and small businesses use it to streamline onboarding, nurture prospects, track engagement, and coordinate customer communication across channels. Answer based on 1383 reviews Overview ### Which roles and teams benefit most from ActiveCampaign? ActiveCampaign is most used by small-business owners, founders, and executives who need to automate customer communication, manage sales pipelines, and track campaign performance. Marketing managers, directors, and specialists rely on it for email campaigns, segmentation, and lead nurturing, while consultants and coaches use it to streamline follow-ups, client onboarding, and recurring engagement. Answer based on 2526 reviews Talk to an expert ### More questions? Ask our experts Overview ### What company size and industries is ActiveCampaign built for? ActiveCampaign is built for small businesses, which make up 95% of reviewers, especially marketing and advertising teams at 19%. It also serves marketers, agencies, and entrepreneurs in health, wellness and fitness at 10%, plus e-learning organizations at 6%, with limited adoption among midsize firms at 4% and enterprises at 2%. Answer based on 2566 reviews Features and Usability ### What are the key features of ActiveCampaign? ActiveCampaign includes core email marketing tools like email templates, campaign management, and A/B testing, plus differentiators such as marketing automation, email sequences, segmentation, and website visitor tracking. It also offers built-in CRM features including pipeline management and lead scoring, with web forms and integrations supporting lead capture and follow-up. Answer based on 829 reviews Pricing ### How much does it cost and what fees or limitations are included? ActiveCampaign starts at $15/month for the Starter plan, with Plus at 49, Pro at 79, and Enterprise at 145. A free 14-day trial is available. Reviewers often call the entry pricing fair and cost-effective, but many note costs rise with contact growth, and some features require higher-tier plans. Answer based on 692 reviews Integrations ### Which third-party tools and platforms does ActiveCampaign integrate with? ActiveCampaign integrates with Mailchimp, Zapier, WordPress, Shopify, WooCommerce, ClickFunnels, Calendly, and Gmail, covering ecommerce, website, scheduling, and email workflows. It also connects with tools like Pipedrive and Google Sheets, and supports over 200 integrations overall through its broader app catalog. Answer based on 669 reviews Getting Started and Support ### How easy is it to onboard and train a team on ActiveCampaign? ActiveCampaign offers in-person training, live online sessions, webinars, videos, and documentation, giving teams several ways to learn. Many reviewers say basic campaigns and day-to-day use are quick for nontechnical users, while admins, marketers, and anyone setting up advanced automations, integrations, or CRM workflows usually need more time and guidance. Answer based on 408 reviews Getting Started and Support ### What customer support options does ActiveCampaign offer, and how do users rate the experience? ActiveCampaign offers email/help desk, FAQ/forum, a knowledge base, phone support, 24/7 live rep, and chat. Users often describe support as helpful, knowledgeable, and quick, especially through chat and one-on-one guidance, but some report inconsistent availability, slow ticket follow-up, long waits, and delayed resolution for technical issues. Answer based on 777 reviews Security ### How does ActiveCampaign handle data security and access control? ActiveCampaign uses access controls, internal user management, two-factor authentication, secure email delivery, opt-in/opt-out controls, and HIPAA compliance support. Reviewers often describe it as safe for sensitive data, though some report delayed 2FA codes, slow handling of complex permissions, privacy uncertainty for German data standards, and occasional data accuracy issues. Answer based on 19 reviews ## Who uses ActiveCampaign? Based on Capterra reviews from the past 2 years Talk to a software expert to get a free software list tailored to your business needs ## Pros and Cons Advanced email automation features 92% positive reviews out of 296 Most reviewers appreciate email automation for saving time, personalizing communication, and streamlining marketing workflows. Melanie S. Founder, 1 employee. "One of the things I appreciate about ActiveCampaign is its robust automation features which streamline email marketing processes." Limited page and form builder 48% negative reviews out of 199 Some reviewers comment page and form builder lacks customization, feels unintuitive, and presents navigation or formatting challenges. Colleen H. VP of Marketing, 11 - 50 employees. "Non-intuitive, difficulty formatting, you are constantly searching for how to do things, and my favorite - just doesn't save what you are working on, meaning you have to re-do things ALL THE TIME." Consistently effective business tool 94% positive reviews out of 82 Most reviewers describe effectiveness as delivering reliable results, boosting efficiency, and supporting measurable business improvements. Frequent bugs and glitches 63% negative reviews out of 150 Most reviewers indicate recurring bugs, glitches, and inconsistent features, often requiring workarounds or extra troubleshooting. Sunil B. CEO, 10,001+ employees. "Now there are errors, bugs and feature reductions almost every week that are surprising and frankly alarming." Comprehensive onboarding experience 92% positive reviews out of 74 Most reviewers find onboarding thorough, with helpful training, dedicated support, and smooth setup for new users. Slow performance and lag 74% negative reviews out of 115 Most reviewers report performance and speed issues, including slow loading, laggy interface, and delays with large data. Mike D. Founder, 2 - 10 employees. "I'm based in Spain and it sometimes felt like I was back in the 90's due to the slow responses from their server." ## Features AI summary Based on 20,387 Email Marketing reviews Capterra data shows that buyers of Email Marketing software rank the following features as their top priorities: - **Email Campaign Management** (**50%** of reviewers rated this feature as critical) - **Campaign Scheduling** (**44%**) - **Campaign Analytics** (**40%**) ActiveCampaign supports all three features that reviewers rate most highly: **Email Campaign Management**, **Campaign Scheduling**, and **Campaign Analytics**. Together, these capabilities help businesses create and manage campaigns, send messages at the right time, and track performance results, allowing teams to improve outreach, make better marketing decisions, and increase campaign effectiveness. Email Campaign Management 4.6 (639) 61.97% of 639 reviewers that rated this feature as important or highly important ActiveCampaign offers tools to manage, segment, and track email campaigns with ease. Users think the intuitive interface, detailed reporting, automation, and customizable templates are valuable. Some reviewers feel support response and deliverability could be improved, but most find campaign management streamlined. Campaign Scheduling 4.5 (100) 74.00% of 100 reviewers that rated this feature as important or highly important Set campaign schedules by selecting start, pause, and end dates Campaign Analytics 4.4 (123) 68.29% of 123 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Contact Management 4.5 (793) 55.86% of 793 reviewers that rated this feature as important or highly important This aspect helps you store, segment, and personalize contact data for better targeting. Some reviewers find tagging, customizable fields, and segmentation easy to use and efficient. Users think managing large contact lists is streamlined, though a few mention editing contacts could be simpler. Mobile Optimization 4.4 (439) 54.67% of 439 reviewers that rated this feature as important or highly important It gives you responsive email templates that adapt to any device. Reviewers indicate emails look professional on mobile, boosting open rates and user experience. Some users say minor formatting tweaks are needed, but most find mobile optimization reliable and easy to use. Marketing Automation 4.7 (554) 58.84% of 554 reviewers that rated this feature as important or highly important With this capability, you can automate personalized workflows and nurture leads efficiently. Reviewers appreciate the intuitive setup, time savings, robust segmentation, and integrations with tools like Zapier and CRM systems. Some users report occasional technical issues with automation reliability. ActiveCampaign 225 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Activity/News Feed: Continuous profile-based stream of news and activity - Adaptive Learning: Intuitive interface and user-friendly design which seamlessly integrate with existing workflows - AI Copilot: A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users - AI Sorting: Automatically sorts mail into untuitive categories and/or folders. - AI Text Generation: Allows users to generate text based on a text prompt. - AI Text Summarization: Condenses long documents or text into a brief summary. - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Appointment Scheduling: Schedule appointments via a calendar - Archiving & Retention: Moving and separately storing data that is not actively used or continuous storage of data for compliance purposes - Assignment Management: Assign issues and tasks based on availability or required skills - Attachment Search: Enables users to search for specific email attachments. - Automated Alerts and Tasks: Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device. - Automated Email Responses: Set up automated nurturing emails based on events, online activities, and lead scores - Automated Scheduling: Automatically create schedules based on business needs or employee availability and qualifications - Autonomous Task Execution: Completes tasks independently without constant human intervention - Autoresponders: Create and automatically send premade copy in response to customer messages - Basic Reporting: Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives. - Batch Processing: Software's ability to perform similar action on multiple similar files simultaneously - Behavior Analytics: Track and analyze user behavior within a system or network - Breadth of Partner Applications: To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product. - Budgeting: Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices. - Building and Personalizing Emails: Create and design emails with an editor; manage templates; personalize dynamically - Calendar Management: Track and manage schedules and meetings via an integrated calendar - Calendar Sync: Synchronize with other calendars to view mutual availability and schedules - Calendar/Reminder System: Notifications/alerts for upcoming events or tasks - Calendaring: Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR. - Call Logging: Collects essential call data such as call origin, call destination, call length, and other transaction details - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - CAN-SPAM Compliance: Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act - Canned Responses: Shortcuts for inputting frequently used messages - Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance - Chat/Messaging: Communicate using direct chat or messages within the system - Click Tracking: Track the amount of clicks on individual products to measure campaign results - Client Management: Manage contact details and communication with clients - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Commenting/Notes: Leave comments and notes on documents for others to view - Commission Management: Tracking, calculating, and paying commissions and earnings to employees - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: This aspect helps you store, segment, and personalize contact data for better targeting. Some reviewers find tagging, customizable fields, and segmentation easy to use and efficient. Users think managing large contact lists is streamlined, though a few mention editing contacts could be simpler. - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Conversion Rate Optimization: Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - CRM Integration: Integration with third-party CRM systems - Cross-system Integration: Works across multiple software systems or databases - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer Engagement: Initiate interactions with customers by proactively starting conversations or providing informational content - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customer Surveys: Tool to send questionnaires to customers to gauge feedback - Customizable Branding: Add customized logos and colors to align with company branding - Customizable CTAs: Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Forms: Customize contracts and forms to collect specific information - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Customization: Create labels for products that contain required information such as colors, sizes, dates, etc. - Data Import & Export Tools: Ability to input, modify, and extract data from the application in bulk through a structured file. - Data Import/Export: Import and export data to and from software applications - Data Quality Management: Data quality consists of deduplication, cleansing, and appending your marketing database. - Data Recovery: Ability to restore deleted, hidden, or lost data from an email server/system - Data Visualization: Graphical representation of data - Deal Management: Defines specific deal parameters to negotiate and secure deals - Decision Making: Makes informed choices based on available data and objectives - Document & Content Mgmt.: Allows consuming, publishing and editing content from a central interface. Content management for CRM systems might include presentations, documents, images and other related electronic files. - Document Management: Store, manage, and track all electronic documents in a centralized location - Document Storage: Store and organize documents in a centralized system - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - E-commerce Integration: The ability to integrate installment payment software into an online store or e-commerce platform in order to add additional payment options. - Email and Mobile Preview: Make sure subscribers see email as intended. View emulated inboxes of major email providers and mobile devices (e.g., iOS, Android) to resolve rendering issues. - Email Campaign Management: ActiveCampaign offers tools to manage, segment, and track email campaigns with ease. Users think the intuitive interface, detailed reporting, automation, and customizable templates are valuable. Some reviewers feel support response and deliverability could be improved, but most find campaign management streamlined. - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Email Monitoring: Ability to oversee and optimize the operations of a mail server - Email Sequences: Set up automated email sequences to streamline outreach and engage leads/contacts - Email Templates: Pre-made examples and templates for emails - Email Tracking: Track delivered, received, and opened emails - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event / Webinar Marketing: Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar. - Event Marketing: Plan marketing campaigns for events - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Field Sales Management: Manage or track sales completed by field teams/employees - File Sharing: Public or private sharing of digital files such as documents, audio/video, images, and more - For iPad Devices: Operate/access software on iPad Devices - For Mac Devices: Operate/access software on Mac Devices - For Sales Teams/Organizations: Caters to sales teams - For Small Businesses: Designed for small businesses - For Startups: Primarily serving startup companies - Forecasting: Form predictions based on past and present data/trends - Forms Management: Store, manage and track all forms in a centralized location - Gamification: Games or game-like elements to track progress and reward accomplishments - GDPR Compliance: Ensure compliance with the General Data Protection Regulation protocols - Generative AI: Use AI to generate content in the form of text, images, videos, etc. - Gmail Integration: This software integrates with Gmail. - Goal Setting/Tracking: Establish measurable goals and objectives and track their progress over a specific period of time - High-Volume Sending: Ability to send thousands of unique, personalized emails per second. - HTML Editor: Add, edit, and manipulate HTML code directly - Image Library: Store and manage images - Inbox Management: Organize, prioritize, and manage incoming communications - Interaction Tracking: Track interaction history by documenting conversations for contacts - Internationalization: Extend compensation configurations around the globe using flexible location profiles, multiple language options, and automatic currency conversion tools within the system. - Kanban Board: Visualization tool to organize and optimize tasks and track their status at every stage of workflow - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Lead Assignment: Manually or automatically assign leads to sales reps - Lead Capture: Automatically identify and save contact information of potential customers - Lead Distribution: Route and distribute your leads to third party buyers - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lead Nurturing: Engage with a lead throughout the sales process by actively providing information - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - Lead Scoring: Score a lead based on quality or likelihood to buy/convert based on predetermined criteria - Lead Scoring and Grading: Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization. - Lead Segmentation: Divide leads into buckets based on predefined criteria and routing rules - Lead Verification/Validation: Ensure the authenticity of each lead by verifying their information, eliminating duplicate leads/contacts, etc. - List Management: You can organize, segment, and maintain subscriber lists effortlessly. Reviewers appreciate the straightforward import, tagging, and segmentation options, making targeted communication simple. Some users report manual syncing with external systems and unsubscribes management can be cumbersome. - Live Chat: Ability to chat online in real time - Manage Email Deliverability: Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. - Manage Email Lists: List management tools include importing and maintaining subscriber data. Manage list segmentation, profile attribute management, and delivery status. Subscribers self-manage preferences. - Marketing Automation: With this capability, you can automate personalized workflows and nurture leads efficiently. Reviewers appreciate the intuitive setup, time savings, robust segmentation, and integrations with tools like Zapier and CRM systems. Some users report occasional technical issues with automation reliability. - Marketing Calendar: See past and upcoming campaigns and communications in a calendar view - Marketing Lead Database: A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history. - Marketing ROI Analytics: Enables analysis of effectiveness of an organizations various marketing activities - Mass Texting: Send messages to multiple subscribers at the same time - Mobile Access: Access software remotely via mobile devices - Mobile App: Access the system via a mobile application - Mobile Optimization: It gives you responsive email templates that adapt to any device. Reviewers indicate emails look professional on mobile, boosting open rates and user experience. Some users say minor formatting tweaks are needed, but most find mobile optimization reliable and easy to use. - Mobile Optimized: Support mobile-optimized emails, online forms, and landing pages. - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multi-Language: Manage and support multiple languages - Multi-step Planning: Ability to break down and plan multi-step processes - Multi-user Account: Enables multiple users to login to the same account to maintain a single account for your entire marketing team. - Multiple User Accounts: Allow multiple users with individual logins and varying permissions to use the same account, software, portal, or service - Multivariate Testing: Create many versions of emails, forms, or actions and gauge which is most effective - Newsletter Management: Create and update newsletter content to increase engagement - Opportunity & Pipeline Mgmt.: Manage sales opportunities through their lifecycle from lead to order. Track stages, values, and probabilities of close. Manage sales pipelines by individual sales rep, team, region, and company-wide. - Opportunity Management: Track all opportunities for potential sales and convert them into recurring revenue - Performance and Reliability: Payment gateway is consistently available (up-time) and allows users to complete tasks quickly because they are not waiting for the gateway to respond to an action they took. System scales with load. - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Personalization: Adjust communications based on previous interactions or personal preferences - Pipeline Management: Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. - Pipeline Reports: Visual representation of sales prospects & how many deals are in your sales funnel, the stage each deal is in, and the value of deals. - Predefined Rules: Allows users to set up predefined rules to automatically sort incoming mail. - Predictive Analytics: Predict future data based on historical data sets - Preview Functionality: Preview materials before finalizing projects - Prioritization: Arrange tasks based on the level of priority or urgency - Proactive Assistance: Uses webpage, tab, browsing session, or selected text context to generate responses and suggestions - Product Catalog: Present a catalog of inventory that customers can view - Product Recommendations: Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history - Program Management: Process of managing several related projects or business activities to achieve organizational goals - Prospecting Tools: Tools designed to streamline the process of lead generation and management for sales teams - Queue Management: Monitor wait time and abandonment for incoming requests that have not been routed - Quotes/Estimates: Generate quotes or estimates for customers - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Monitoring: Active monitoring of systems, applications, or networks - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Real-Time Reporting: Active reporting of data and metrics - Referral Tracking: Log and store the source of contacts/leads - Reminders: Timed notification for any upcoming task, deadline, appointment, or activity - Reporting: Empower brands with an intelligent reporting tool and dashborads to provide visibility into number of viewers, likes, number of asked questions, and chat entries, total number of clicks, CTR, and entire stream health - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Response Management: Planning and managing of resources and procedures to mitigate the impact of events and incidents - Revenue Analytics: Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline. - Revenue Management: Monitor sales and make necessary adjustment in order to increase demand and revenue - ROI Analytics: Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward. - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Role-Based Permissions: Set & manage permission levels based on user roles and restrict access to only authorized individuals - Sales Activity Management: Define, track, and/or automate sales activities and sales processes - Sales Analytics: Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.) - Sales Forecasting: Estimate of expected sales revenue within a specific time frame, such as quarterly, monthly or yearly based on past trends and reports. - Sales Pipeline Management: Pipeline view and tracking lead status - Sales Reports: Reports specific to sales analysis for trends and strategies - Sales Trend Analysis: Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. - Sandbox / Test Environments: Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment. - Search Marketing: Track visibility and traffic from search engines - Search Tracking and Optimization: Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords. - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Segmentation: Group leads or contacts based on their specific characteristics - Sending Outbound Emails: Supports the ability to send outbound email campaigns to external recipients. - SEO / Keyword Analytics: Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors. - Shared Contacts: Share contacts with other applications like Gmail and CRM - Signature Management: Add and maintain centralized email signature(s) across an organization - Single Sign On: Allow users to access multiple services after entering their login credentials once - SMS Marketing: Send promotional campaigns or transactional messages via text messages - Social Campaigns: Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets. - Social Marketing: Manage campaigns and track engagement for marketing efforts across social media channels - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Social Promotion: Market event via social media tools - Social Sharing: Allows businesses to share their videos on social media. - Spam Blocker: Filters used to determine different types of malware threats - Subscriber Management: Add or remove subscribers from mailing lists - Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes - Tags: Allows users to create and assign custom tags to emails. - Task Management: Create, manage and track all task activities and progression - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Territory Management: Organize customer data and accounts by user or geography - Third-Party Integration: Addition of necessary external data, applications, tools, or features - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Unified Inbox: Consolidates multiple email accounts into one viewable platform. - User, Role, and Access Management: Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. to both internal and external users. - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Web Analytics: Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity. - Web Forms: Web form that allows users to enter data that is sent and processed for different reasons - Website Analytics: Track and analyze information regarding website visitors - Website Visitor Tracking: Monitor activity of individuals who visit your website using cookies - Whitelisting/Blacklisting: Control system access and/or deliverability for applications and email addresses - Workflow Automation: Streamlining repetitive tasks and activities through automated and predefined workflows - Workflow Capability: Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. - Workflow Management: Create, design and manage workflows for repetitive tasks - WYSIWYG Editor: What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface --- Get Advice We can help you find the software with the features you need. Features 4.5 (2,526) 4.5 Based on 2,526 reviews ## Pricing Value for money 4.3 (2236) Free Trial [View pricing plan details](https://www.capterra.com/p/79367/ActiveCampaign/pricing/) Starter $15.00 Flat Rate,Per Month It includes: - Chat and Email Support - Customer Analytics - Email Marketing - Marketing Automation - Basic & inline forms - API - Dynamic Content - 5 Actions Per Automation - Site Tracking - Drag & Drop Email Designer - 900+ Automation Recipes - Email Campaigns & Newsletters - Import Contacts & Leads - 250+ Pre-Built Templates Plus $49.00 Flat Rate,Per Month It includes: - Advanced Integrations With E-Commerce Applications Such as Shopify and Bigcommerce - Automations Map - Customer Health Scoring - Customer User Permissions - Landing Pages - Chat and Email Support - Generative AI - Inbox preview & testing - Enhanced CRM Add On - Goals - Site Messages - SMS Add On - Sales Reporting - Custom Event Tracking Pro $79.00 Flat Rate,Per Month It includes: - Attribution Reporting - In-App Messaging - Predictive Content - Predictive Sending - Site Messages - Split Automations - Win Probability - Automations Map - Conversion Tracking & Reporting - Conditional Content Enterprise $145.00 Flat Rate,Per Month It includes: - Contact Enrichment - Custom Domain - Custom Reporting - Free Design Services - HIPAA Support - Social Data Enrichment - Single sign-on (SSO) - Premium CRM integrations - Zendesk - Dedicated account team - Uptime SLA - Predictive Sending Value for money 4.3 (2,236) 4.3 Based on 2,236 reviews ## Integrations [ Google Docs](https://www.capterra.com/p/160756/Google-Docs/)[ PayPal](https://www.capterra.com/p/207944/PayPal/)[ Slack](https://www.capterra.com/p/135003/Slack/)[ Dropbox](https://www.capterra.com/p/143068/Dropbox-Business/)[ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Zoom Workplace](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/)[ Basecamp](https://www.capterra.com/p/56808/Basecamp/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.4 (2136) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.4 (2,136) 4.4 Based on 2,136 reviews ## User reviews Overall rating 4.6 Based on 2,568 reviews Filter by rating 5(1708) 4(680) 3(118) 2(32) 1(30) Mentioned topic Sorted by most recent Melanie G. gérante d'un organisme de formation Marketing and Advertising ### "après 6 ans d'utilisation ! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 July 21, 2026 après 6 ans je suis satisfaite et je reste, car aucune autre égale ce que je peux faire ave active campaign Pros une plateforme de emailing complète qui a évoluer et n'as pas perdu son avancée avec l'ia qui nous aide à analyser nos campagne, voici 6 ans que je l'utilise pour la gestion des contacts et leads, c'est sécurisé et personnalisable ! Cons aucun j'adore la flexibilité de la plateforme et son utilisation, sa diversité de formulaire et de séquence me permet un marketing poussé et des ventes chaque mois. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SB Stefanie B. Heilpraktikerin Alternative Medicine ### "yoga-chandra.activehosted.com" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 July 20, 2026 Meine allgemeine Erfahrung mit ActiveCampaign ist sehr positiv, auch wenn die Software eine gewisse Einarbeitungszeit erfordert. Die Automatisierungsmöglichkeiten und das integrierte CRM haben unsere Prozesse massiv verbessert und professionalisiert. Man muss sich zwar an die häufigen Updates und die damit verbundenen Design-Änderungen gewöhnen, aber unter dem Strich ist es für uns eines der besten und mächtigsten Marketing-Tools auf dem Markt. Pros Am besten gefällt mir an ActiveCampaign die extrem mächtige Marketing-Automatisierung. Der visuelle Workflow-Builder ist der beste auf dem Markt. Man kann komplexe Kampagnen und Verzweigungen ganz einfach per Drag-and-Drop erstellen. Das spart uns im Alltag unglaublich viel Zeit und stellt sicher, dass kein Lead mehr vergessen wird. Cons Am wenigsten gefallen mir die sehr häufigen Updates der Benutzeroberfläche. Es gibt immer wieder Veränderungen im Design oder bei der Menüführung, die nicht gleich ersichtlich sind. Manchmal sucht man nach Funktionen, die am Vortag noch an einer anderen Stelle waren. Das sorgt im Arbeitsalltag hin und wieder für Frust und kostet unnötig Zeit. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MS Mark S. Sales Director Machinery ### "When it comes to winning more deals, Active Campaign wears the badge of the smartest sales and marketing partner " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 13, 2026 Our experience with ActiveCampaign has been nothing short of magical. It has completely redefined the way we execute sales and marketing initiatives, making it easier to attract new prospects, nurture customer relationships and convert opportunities into successful deals. Since adopting the platform, our campaigns have become more targeted, our sales processes more efficient and collaboration between sales and marketing teams has improved. We are now able to engage customers more effectively, build long-term relationship and make better business decisions backed by reliable insights. The results have been incredible. We've seen our sales grow by 33% And the improvement across our team even helped me earn employee of the year 2025. Active Campaign has become our biggest contributor to our continuous sales growth and overall business success Pros I love the way ActiveCampaign brings our sales and marketing activities together on one intelligent platform while remaining incredibly easy to use. It automatically captures and organizes leads from our website, trade shows, product enquires and referrals, ensuring every sales opportunity is accounted for from the very beginning. The lead nurturing capabilities have been exceptional, allowing us to build automated customer journeys that educate prospects about machinery specs, financing options, maintenance services and customer success stories while keeping them engaged throughout our long B2B sales cycles. I also appreciate the integrated CRM and pipeline management which gives us complete visibility into every deal from enquiry to quotation, demonstrations, negotiation and final hire.Another standout feature is the behavioral lead scoring, which identifies high-intent prospects based on customer engagement and enables our sales representatives to prioritize the opportunities most likely to convert, while advanced segmentation allows us to personalize campaigns for different industries, customer profiles and buying behaviors. The AI-powered recommendations further improve campaign performance and lead qualification and with email, SMS, and WhatsApp communication available from one platform, we can engage customers through the channels that work best for them. Altogether, these capabilities have helped us generate better-quality leads, shorten sales cycles and consistently close more business. Cons ActiveCampaign has proven itself to be the ultimate sales and marketing platform for our business. The acquisition and implementation costs were very reasonable considering the capabilities it delivers and every feature has provided excellent value for money. It has consistently performed as expected, helping us generate more leads, close more deals and strengthen customer relationships without any challenges. I therefore have nothing negative to complain about ActiveCampaign. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JF Jacqueline F. Coach Alternative Medicine ### "Bestes Email Marketing Tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 8, 2026 Ich habe bis her sehr gute Erfahrungen gemacht. Das Kampagnen erstellen ist sehr einfach. Der Support ist großartig. Pros Der Support ist großartig, er hat mir schnell und präzise weitergeholfen. Für schnelle Hilfe uns einfache Fragen ist der KI-Support sehr gut geeignet. Die Kampagnen Erstellung geht schnell und einfach. Cons Für Anfänger etwas undurchsichtiges Menü. Ich hatte anfänglich Probleme eine Webseite zuerstellen und diese mit dem Formular zu verknüpfen, so dass die Weiterleitung funktioniert. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MN Mamute Nicholas D. Sales and Marketing Specialist Plastics ### "We are acing our marketing campaigns with ActiveCampaign " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 6, 2026 Our marketing efforts have reached a new level of efficiency and effectiveness with ActiveCampaign. It provides us with a unified platform for marketing automation, customer relationship management and personalized customer engagement, allowing us to execute targeted campaigns with confidence. The platform has streamlined how we attract, nurture and convert leads while giving both our marketing and sales teams complete visibility into the customer journey, ultimately helping us achieve stronger campaign performance and better business results. Pros The best thing about ActiveCampaign has been its ability to bring our marketing and sales teams together on one platform. Its built-in CRM allows us to manage pipelines, track deals and score leads, ensuring every opportunity is followed up at the right time. The AI-powered Active Intelligence features have been invaluable by recommending the best times to send campaigns, optimizing content and helping us prioritize high-value prospects with greater accuracy. We also appreciate the advanced personalization and segmentation capabilities, which allow us to tailor messages based on customer behavior, location and engagement, resulting in more relevant and effective campaigns. Another standout feature is its multi-channel marketing capabilities, enabling us to coordinate email, SMS and WhatsApp campaigns from a single platform while monitoring engagement across every channel. These capabilities have helped us strengthen customer relationships, improve campaign performance and deliver more meaningful marketing experiences. Cons ActiveCampaign has delivered exactly what we expected from a marketing automation platform. Its features works well, the interface is intuitive and we haven't experienced any issues that have affected our marketing operations. We genuinely have nothing to dislike about it. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RB Riccardo B. Marketing Director Mechanical or Industrial Engineering ### "Best solution for mid-size companies" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 July 3, 2026 Pros It is a complete solution for marketing, and can be integrated with a wide rang of third-parties services and apps. Cons Since it's very powerful and complete, you need an expert to help you set-up and integrate it with your favourite tools. They have a wide range of experts in all countries that can help you in doing this. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. FS Filip S. Education coordinator Higher Education ### "Email marketing with Ai improvement" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 July 1, 2026 Great tool for email marketing, contact segmentation and great overall review of contacts health and engagement Pros New Ai integration that knows how to optimize your email campaigns and evaluate efficiency of segmentation's Cons Limited contacts number and very expensive contacts number upgrade. There is still lack of clarity in dashboard and what tools are available for what type of subscription. Switched from [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) It was better all in one CRM for our team Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Yazmin M. Owner Marketing and Advertising ### "Best choice" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 28, 2026 Pros Best tool for offers marketing automation, customer relationship management (CRM) and sales engagement tools. Cons No free plan and trial with very limited access. It might not be the better option for a small business. Switched from [Omnisend](https://www.capterra.com/p/153508/Omnisend/) [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) We were looking for an alternative that really cover all needs with the proper quality. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EP Eric P. ERP Supervisor Leisure, Travel & Tourism ### "A dependable e-mail and CRM remedy." 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 June 20, 2026 In a small scale tourism business, we have found ActiveCampaign to be a great tool for managing customer interactions as well as backend tasks. It has been fairly good for the price, and the customer service has been quick and helpful when we have gotten stuck. Though there may be some improvements to be made in reporting and performance for more involved workflows, its worth for email and contact mgmt is worth it. Pros We use activeCampaign to handle all the communication with our clients as well as our internal process and it's been a good addition to our tools. The email automation capabilities can save hours of time, particularly when dealing with bookings, and following up on customer queries from across the globe. The contact segmentation is very accurate, and I appreciate how easy and simple it is to integrate it with our existing CRM system, it makes going through client data much easier and more organized. Cons There are opportunities for the development of the reporting tools. The analytics are available, but some more detailed metrics can still be a bit cumbersome and may need to be exported to other tools. Also, I have experienced small delays in relation to changes in workflows that have multiple conditions. The drawback isn't that big, but it can be annoying in times that demand prompt changes, say during busy tourist season. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Blogger Marketing and Advertising ### "Best but Expensive Marketing Tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 May 1, 2026 Pros ActiveCampaign is really such a good email & now WhatsApp marketing platform as well, with amazing features like AutoResponder and AI things. Cons It's too expensive for newbies and newcomers. Both Email & WhatsApp marketing cost differently and more. Switched from [GetResponse](https://www.capterra.com/p/153948/GetResponse/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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