# Page 10 | ActiveCampaign Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 10 - Is ActiveCampaign the right Email Marketing solution for you? Explore 2561 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/79367/ActiveCampaign/reviews --- ActiveCampaign 4.6 (2561) [View alternatives](https://www.capterra.com/p/79367/ActiveCampaign/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 10 - Reviews of ActiveCampaign ## Showing most helpful reviews Showing 226-250 of 2561 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use FC Fernando C. Cofounder E-Learning Used the software for: 6-12 months ### "Bom custo x benefício" January 23, 2023 5.0 É uma excelente ferramenta, de boa usabilidade, e entrega o que promete. Quando usei a primeira vez em 2018, achei bastante caro pois pagava em dolar. Mas agora eles já cobram em reais e o preço ficou bem mais acessível. Outra coisa que gosto muito é capacidade de ter 300k leads já no plano iniciante com até 10 envios por mês. Pros A segmentação! A capacidade de segmentar leads e criar caminhos, quase que infinitos, para as suas campanhas. Cons Algumas frases na segmentação podem ser confusas no início, precisa parar um pouco e entender a lógica das segmentações, mas depois que aprende, é só sucesso. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing ActiveCampaign Pela forma de cobrança. Para grandes bases, o ActiveCampaign está com um melhor custo x benefício. Review Source Millie B. President and Co-Founder Information Technology and Services Used the software for: 2+ years ### "A good all-rounder" October 13, 2020 4.0 Active Campaign is our one stop hub for our sales and marketing activity so we have an almost global view of how our customers and and prospects are interacting with us - the exception is our help desk but I'm sure we could integrate that too if we really wanted to. We use Active Campaign to track our: - Sales team interactions - emails, including emails we send from our own inboxes, tasks and follow up tasks, and call records - as long as we enter them! - We use it to send and tracks all the newsletter/marketing interactions and all our automated emails for customers on free trials. - We also track key interactions with our own product (though an integration we built ourselves) so the sales team have a quick reference to important behaviours. Pros Moved to Active Campaign from Infusionsoft (2 years ago now, before they changed their name) and we were very satisfied at that particular time that Active Campaign was the superior product. Good marketing and automation tools - which have also had a lot of investment and attention in the two years we've been using Active Campaign - as well as a solid CRM and lead/opportunity management dashboard. We have the Enterprise Grade subscription which gives us access to a dedicated account manager. This was really useful in the first year and we had an excellent account manager at that time. Cons Active Campaign have really focused in recent years on the live / real time behaviour tools and giving users the ability to build extremely complex automations. For us though, we would prefer a bit more focus on improving the CRM and things that make contact and lead management easier - such as the ability to add follow up tasks from the (otherwise excellent) Gmail widget. Switched from [Keap](https://www.capterra.com/p/76390/Infusionsoft/) Mostly because Infusionsoft weren't making any investment or upgrades to their CRM tools though that might have changed now. Review Source JH John H. CEO & Owner Health, Wellness and Fitness Used the software for: 1-2 years ### "Easy Organization Of My List & My Favorite CRM" October 15, 2021 5.0 My overall experience has been very good. When I was first getting to know the system I used their chat support to figure things out and they sent me step by steps screen shots and customized video walkthroughs. That's what really won me over, knowing I can do just about anything I needed and instead of trying to take half a day to figure out how to do it on my own, they simply walk me through it now. Pros I like how easy it is to use the different mechanisms of ActiveCampaign. The tagging system is easy to use and really helps to organize my list. It also makes it so I don't have to create multiple lists and duplicate emails. I also have to say, their customer support has been awesome. Their chat support people will send me step by step screen shots on what to do and even record video for me to watch them set things up and explain how to do something. I mean seriously, their support is 5 star. They also have a really good API system. I am able to connect different pieces of software to ActiveCampaign so my contacts or organized as they come in. Cons I don't really have anything to add here. It's easy to use and the support is fantastic. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/) I found the other solutions (Aweber and MailChimp) had a more difficult interface to deal with, I was never sure where things were and how to do them - they were a bit confusing. Support was another issue. MailChimp support was so hard to figure out and I was just always frustrated trying to find help "quickly." Review Source Ansh R. Software Developer Information Technology and Services Used the software for: 1-2 years ### "Personalize Marketing Campaigns And Track Marketing Performance" August 23, 2022 5.0 ActiveCampaign is a web-based software application that lets you manage our marketing campaigns. It helps to create, send, and track email messages; manage marketing lists; generate reports; integrate with social media. It is an email marketing and automation platform that helps to connect with our customers on a personal level. It's the best marketing solution that can help to grow business by being proactive with communications. Pros • Ease of use: ActiveCampaign is one of the easiest platforms to use for email marketing and marketing automation. The interface is very user-friendly and intuitive. • Affordability: ActiveCampaign is one of the most affordable platforms on the market. It offers a variety of pricing options to fit any budget. • Feature-rich: ActiveCampaign is packed with features to help you create highly effective email marketing campaigns. It includes everything from autoresponders to segmentation to detailed tracking and reporting. • Excellent deliverability: ActiveCampaign has some of the best deliverability rates in the industry, ensuring that your emails end up in your subscribers' inboxes. • Great customer support: ActiveCampaign's customer support team is knowledgeable and helpful. They're always available to help you troubleshoot any issues you may have. Cons • Limited integrations: ActiveCampaign only integrates with a few other platforms, which can be limiting if you use other software for your business. Review Source MA Mathew A. Self employed Marketing and Advertising Used the software for: 6-12 months ### "Mathew Akut" January 24, 2023 5.0 Measurable: Email marketing campaigns can be easily tracked and measured, allowing businesses to see the results of their efforts and make adjustments as needed. Pros ActiveCampaign is a well known customer relationship Management (CRM) and showcasing computerization programming. Numerous clients acclaim its usability and the large number of elements it offers, for example, email showcasing, mechanization, deals computerization, and CRM. A few clients have likewise observed the client care to be useful. Cons However, Some have reported experiencing bugs or glitches, and some have found the pricing to be on the higher side compared to other options available in the market. Overall, it is a good choice for small and medium-sized businesses looking for a comprehensive CRM and marketing automation solution. Review Source NL Nick L. Chief Side Hustler Online Media Used the software for: 2+ years ### "Affordable Marketing Automation" August 8, 2022 5.0 As an online business owner, my email list is really the lifeblood of my business and one of my biggest monthly expenses. ActiveCampaign has been a great investment and a service I'm happy to recommend. Pros I've been an ActiveCampaign customer since 2017 and have recommended it to dozens of friends over that time. It's super powerful marketing automation and email marketing software, for a great price. (I believe I'm on their lowest pricing tier.) I like that I can easily integrate forms with other email collection tools to drive sign-ups (LeadPages, Group Leads, etc.) and create personalized welcome sequences and automations for different segments of my audience. Deliverability and open rates are strong. Cons I have 3 main gripes. First, the reporting is weak. It would be cool to slice the new subscriber data by form to see what forms were driving the most sign-ups for a given time period. The only available option is the lifetime of that form. Since I have 100s of forms at this point, it's sometimes hard to tell where a spike in new subscribers is coming from. Second, the customer support is frustrating. There's very little proactive effort made to troubleshoot any issue and they make you jump through a bunch of hoops. Third, I wish they'd bring back area code geo-targeting. A few years ago, ActiveCampaign would assign subscribers an area code based on their IP address. This was super helpful for hosting local meetups whenever I'd travel. Now it seems they only assign a city, which is better than nothing, but not ideal. Alternatives considered [Kit](https://www.capterra.com/p/175000/ConvertKit/)[Drip](https://www.capterra.com/p/164933/Drip/)[GetResponse](https://www.capterra.com/p/153948/GetResponse/) Reason for choosing ActiveCampaign Of all the email marketing services I shopped, ActiveCampaign had the best combination of the feature set I was looking for, ease of use, and price. Switched from [AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/) I was looking for more flexibility in segmenting my audience. And it was a bonus that ActiveCampaign was more affordable as well. Review Source David J. B. Managing Director Marketing and Advertising Used the software for: 2+ years ### "If you had to recommend one marketing automation tool for small business, here it is" March 2, 2020 5.0 I refuse to ever tell a client there's a single software in any category that they should use without proper investigation further, but I have yet to run into a time where ActiveCampaign wasn't a massive improvement to upgrade to from other tools of similar price but lesser capabilities, like MailChimp and ConstantContact. AC has been my own email marketing and marketing automation system for approximately five years now and I don't see myself moving away from it at any point. It's important for me to be aware of the tools on the market, and there are other great ones, but none that have been a worthwhile transition off AC for. Pros You have a massive amount of features available to you to handle basic email marketing, advanced marketing automation, behavioral automations, tagging and audience segmentation, and so on. That's just the basic package, too. More advanced packages introduce a CRM (Customer Relationship Management) aspect that is particularly helpful for sales teams, Lead scoring to help prioritize accounts for your sales teams to be more efficient, and dynamic content (among many other features). Cons There is little to see on the Cons. If I had to select something, I suppose the limit of three users on the Lite plan can be frustrating. However, it's typically safe enough for a small business, easy to share logins if needed, and the price and added features of upgrading to the Plus plan is quite affordable as well. Alternatives considered [Drip](https://www.capterra.com/p/164933/Drip/)[Keap](https://www.capterra.com/p/76390/Infusionsoft/) Reason for choosing ActiveCampaign Best pricing for the features provided. It also integrates with everything I needed it to and they clearly are moving in a positive direction, always improving the product and introducing new and upgraded features. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) MailChimp did not provide adequate automations and was very limited in segmentation. Review Source WK Waleed K. Senior Procurement Engineer - Facilities Management Construction Used the software for: 2+ years ### "An important tool for preparing effective online marketing campaigns and following up on customers." March 9, 2022 5.0 The current phase and future developments necessitate the presence of an experienced platform that can assist you in competing in extremely turbulent marketplaces, and ActiveCampaign is the appropriate option. It enables the assignment of potential connections and clients, making it easier to communicate with clients via email depending on their interests. Additionally, the graphs and statistics you obtain will assist you in developing plans based on correct advice. Pros I enjoy the way ActiveCampaign displays information because it assists you in optimizing your services. The platform eliminates the requirement for users of varying skill levels to use multiple programs by centralizing all records in a single location that can be accessed from anywhere at any time. ActiveCampaign's advanced marketing tools enable you to create and save lists of potential customers for any product or service you offer, then email them offers. You can also customize ActiveCampaign to track the success of your marketing campaigns, which enables you to develop more distinctive campaigns and sustainable marketing strategies. ActiveCampaign's charts, suggestions, and reports will ensure that you always make the best choices. I appreciate how you can improve content viewing and automatically track engagement across many social media platforms, allowing you to have a better understanding of how your consumers and new customers react to it. Cons I had no technical issues when using ActiveCampaign, and the user interface is fantastic and simplifies the process of accessing various tools and reports, but the work team need easy exercises to effectively use the platform and get the intended results. Review Source VR Verified Reviewer developper Marketing and Advertising Used the software for: 2+ years ### "An excellent solution, if you have the budget and need" March 8, 2023 5.0 I really enjoyed using ActiveCampaign because it gave me a full range of tools and features to manage my marketing campaigns and automate certain tasks. The platform is easy to use and very intuitive. Also, I found their support to be very helpful and responsive which made the experience even better. Overall, I'm very satisfied with my experience with ActiveCampaign. Pros I particularly appreciated the variety of tools and features offered by Activ Campagne. The platform offers a wide range of intuitive tools to make it easier to send and track marketing campaigns and more complex marketing tasks. Plus, built-in APIs allow complex campaigns and processes to be instantly planned and managed. Finally, the excellent customer service ensures that users receive the information they need when they need it. Cons What I liked least about ActiveCampaign is its price. Although the platform offers excellent value for money, the price may be prohibitive for some companies on a budget. Moreover, very advanced features may also exceed their capabilities. However, I think for companies with the budget, the platform is a great option. Alternatives considered [AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/) Review Source William S. Co-Owner Health, Wellness and Fitness Used the software for: 2+ years ### "Love hate relationship- support is a problem" September 10, 2022 2.0 Pros The implementation was pretty straightforward and the software is easy to use. Cons If you have issues and need support, you may be really frustrated. We run a mental health practice and use the enterprise version of the CRM to help us with potential new client requests. We noticed that clients mentioned they were having emails go to spam. We did some digging and saw a couple issues: ActiveCampaigns subdomains weren’t authenticating with our domain despite being properly setup to do so. Also, their subdomain was on several email blacklists. The issue became worse as all emails started going to spam. 4 days of attempting to hear from them and we only got an email stating they have a ticket open. This is unacceptable. In our business, lives may be at stake and they know this and yet we are not a prioydespote being an enterprise customer. For this reason. I can’t recommend them. Alternatives considered [Keap](https://www.capterra.com/p/76390/Infusionsoft/)[Salesforce Platform](https://www.capterra.com/p/268338/App-Cloud/) Reason for choosing ActiveCampaign Value and user feedback at the time. Review Source Aimee Rebekah S. Executive Director Health, Wellness and Fitness Used the software for: 2+ years ### "Customer Service & User Experience led me to leave after 7 Years" July 6, 2022 3.0 I switched to Convert Kit. 100X better interface, they do email automation and I can use it as a CRM even though it does not advertise itself as a CRM. Also, it is just a much more user friendly space, they have excellent customer service, chat works, emails get answered and I feel taken care of. Pros I used Active Campaign for 7 years mainly because I had not found another software that integrated email marketing & a CRM. Also, I gained alot of subscribers during this time and developed alot of automations, but I really feel like I could have done this with any other software, I attribute it more to my actions and not the software. The software itself was painful to use the entire time due to regular glitches in the email editor which is from the internet stone age. Cons Recently, the experience with customer service has gone downhill and my user experience has been less than acceptable for a company I pay over $100 a month to. The chat does not work, when I report problems, my emails are not answered. The emails are clunky to create and I just find myself avoiding writing emails (which is not like me) just because the interface and software itself does not provide a smooth or enjoyable experience. Their email editor is OLD, and even though they just did an upgrade, it still is just not anywhere close to Convert Kit, which is what I decided to switch to. I am loyal and I will stick with something, especially software for as long as possible, because migrating data takes so much time and energy. But I became physically unable to give one more ounce of my time or energy to this software. I recently had multiple poor customer service interactions. I found myself being led down multiple unnecessary paths to fix issues unrelated to my problem. I had a sense that they have new people who don't really know what they are doing. Review Source JV Joshua V. Email Copywriter & Soap Opera Sequence Expert Marketing and Advertising Used the software for: 2+ years ### "Active Campaign is the best email marketing software for startup brands & solopreneurs " December 22, 2021 5.0 The business problem I'm solving with Active Campaign is I needed email marketing software to collect the leads my business attracts, and place them in various different autoresponder sequences so my message can be delivered to my audience. Uplifting my readers until they feel comfortable becoming a buyer. Active Campaign has helped me create numerous buyers by spreading my message in a dependable way. Pros What I like most about Active Campaign is for the incredible power it gives you, it is fairly simple to use. Active Campaign allows you to deploy the most complex and profitable email marketing strategies known today such as deploying Soap Opera Sequences. They have a very convenient mobile app that they improve every year. They are also run by passionate people, that care about making an impact. It also doesn't hurt that getting started with Active Campaign is very affordable. Cons What I like least about this software is the email editor is still fairly clunky to use. It's not terrible. But recently there have been a few other new contenders with much more fun to use email editors such as Convertkit. However, Active Campaign's power and development roadmap keep me using Active Campaign over Convertkit. Active Campaign integrates with almost everything. Switched from [Keap](https://www.capterra.com/p/76390/Infusionsoft/) Keap had worse deliverability than Active Campaign, at a much higher cost. Keap had a better email editor, and a better dashboard, but in the end deliverability is most important. My open rate was 10% higher on average with Active Campaign. Review Source Romaric S. Web Designer Computer Software Used the software for: 2+ years ### "ActiveCampaign" February 11, 2023 5.0 ActiveCampaign helps us to run social media ads in all tranquility. We collect leads, organize contacts and send out quality marketing emails without hassles. I recommend it Pros ActiveCampaign is ourall-in-one marketing choice. It's responsive for 95% overall convertion rates our marketing team drive. he simplicity & effectiveness of this tool makes it our number one recommendation.we design sign up forms, landing pages and email templates using its high tech solutions. Pricing plans are affordable and we feel comfortable with the way they are.We flexibly auomate & send out bulk daily emails, collect leads, migrate contacts and manage them from one place without stress .Integration with favorite apps makes the entire work experience more flexible & favorable for our team collaboration. Cons ActiveCampaign works just also considering the fact that new features are regularly added to the tool. I think this company is heading toward s the right tech direction Switched from [Kit](https://www.capterra.com/p/175000/ConvertKit/)[GetResponse](https://www.capterra.com/p/153948/GetResponse/) These tools work well and serve their purpose, but there are minor cons with each of them that couldn't just favorize us Review Source WT Wendy T. Marketer E-Learning Used the software for: 2+ years ### "I wouldn't be without it now" September 26, 2022 5.0 I love it, and it's everything we need for our sales and marketing functions. Pros Easy to navigate and train users. Integrates with most platforms. Cons Not being able to store documents (eg quotes to deals) although I think this is about to be updated. Yey! Alternatives considered [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Reason for choosing ActiveCampaign Price and features Switched from [Keap](https://www.capterra.com/p/76390/Infusionsoft/) Keap was too complicated for users to grasp - so they weren't using it! Review Source Zakaria D. Digital Marketing Automotive Used the software for: 2+ years ### "Affordable option to get into marketing automation" March 23, 2021 5.0 Overall, they have a leg up over other email marketing apps with their class-leading automation system. Newbies will probably complain about the template composing feature. It's nowhere near as easy as Mailchimp or Aweber. But I have a designer compose my newsletters in Stripo, which is inexpensive. And they have a one-click export into Activecampaign. This works for me. I average 28% open rates on newsletter blasts. I'm happy with that kinda performance. Pros Activecampaign is more than just an email marketing app... done right it can free you from manually keeping track of leads and contacts interacting with your business. We use it to nurture all new leads coming in through our website. I recently implemented lead scoring of my contacts, which will hopefully allow me to filter those leads ready for sales. Another great feature is the site tracking. I've set an alert to notify me when a contact is on our site. I've yet to take advantage of this, but my plan is to automate an email to the relevant sales consultant, telling them their lead is on a high-intent page, so we can reach out at just the right time. There is more under the hood, I know. For larger setups one could use it as a full CRM, bringing your sales team on board with incredible amount of data about your contacts. Cons It can be overwhelming. They have pre-built recipes for most functions, which is a great start. But still, you'll have to play with the automations and see which work for you. Otherwise, it's like driving a Ferrari and not going faster than 120 kmh. Reason for choosing ActiveCampaign Basically, for the automation options available in ActiveCampaign. Review Source LJ Luke J. Founder Information Technology and Services Used the software for: 1-2 years ### "ActiveCampaign is great! " February 28, 2021 5.0 After nearly two years, I'm very pleased with ActiveCampaign. It's a well thought out feature rich platform. In my opinion there isn't another service on the market that can beat them for what they provide. Pros 1\. The automations. It makes complex automations easy to understand and seemlessly blends the users interactions in my app with emails in their inbox. 2. The email designer Easy to use and great templates to get you started 3. Reliability & Peace of mind Once you set up your automations it's a great feeling to know that it will run like clockwork. 4. API I was quickly able to interact with ActiveCampaigns API and it runs so perfect! It gives me such power over how users interact with my application. Literally any interaction a user makes with my application, I can capture and add to their contact profile and send them through automations in regards to their actions / inactions. Super Powerful! Cons 1\. No Sandbox mode There's only one mode to use the software and that's live. This means you have to be mindful when generating software tests as you can end up sending emails to dummy accounts as ActiveCampaign doesn't differentiate between a Live and Sandbox version. I would be super greatful if there was a sandbox mode that could be used for testing my applications and not worry about passing dummy contacts through automations etc. 2. Subscription model can be a little bit pricey if not utilized When I began using ActiveCampaign I was starting a fresh business, so my mail list was 0 at the time. It took me sometime to get accustomed to it & test integrations etc. This setup time and any other non-marketing time still costs money with the current subscription model. I would personally prefer a usage based fee based on features and emails sent. 3. No built-in suggestions to get more emails in the Primary folder. It may be wishful thinking as the goalposts are often moved by what is deemed as falling under "Promotions", nevertheless there could be more done to get emails in the Primary Inbox at the time of creating emails. I would really appreciate a "likelihood of reaching the primary inbox" meter before creating campaigns. This could be difficult to implement but I feel it would help alot of new users and people new to email marketing. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Review Source EB Eduardo B. Marketing Manager Marketing and Advertising Used the software for: 2+ years ### "Software de email + CRM para PYMES" October 16, 2022 5.0 Muy contento con la herramienta, la uso a diario con mas de 5 clientes y siempre recomiendo sacar mas partido. Pros Creo que puedes englobar en Active Campaign una solución integral de marketing para cualquier empresa pequeña, media e incluso grande. Puedes integrarla con otras herramientas como sales force o HubSpot. Fácil y adaptado a cada necesidad. Puedes contactar con okisam para ayudas y formaciones sin compromiso. Landing pages para campañas PPC, formularios para tu web, seguimiento de actividad en el sitio... me encanta. Cons El software tiene limitaciones en sus reportes e integraciones con Locker Studio así como no dispone de una fácil aplicación para móviles donde puedas hacer más cosas. Las landing tienen pocas posibilidades de personalización y las cookies no están bien bloqueadas. Alternatives considered [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[Agile CRM](https://www.capterra.com/p/135148/Agile-CRM/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Switched from [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Capacidad de integraciones, inbound, precio agencia certificada y especialización. Review Source VR Verified Reviewer Marketing Automation manager Health, Wellness and Fitness Used the software for: Less than 6 months ### "A system for a small business " July 12, 2022 2.0 When first looking into it it's ok, but when you deep dive into the details you understand each day that they are missing critical functionalities Pros 1\. The UI is great and very friendly 2. Easy to export reports that are pretty clear (but lacks information) 3. Building templates using the drag and drop is easy and is good for someone who's not familiar with HTML 4. Very good and helpful Customer Support and Customer Success Cons 1\. Building segments is BAD - they don't have last open or last click settings when building a segment 2. According to our BI and Data teams, they don't share information from the DB and has bugs in their API 3. They don't have SMS and Push notifications metrics - you don't know if people clicked on your SMS or Push 4. SMS and Push can be sent only through an automation and NOT via an ad-hoc campaign 5. Shopify orders are shown only as revenue (in $) and not in amount of orders Alternatives considered [Solitics](https://www.capterra.com/p/205331/Solitics/) Reason for choosing ActiveCampaign Pricing, building templates with a nice drag and drop and the ability to have a CRM tool Switched from [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Management decision Review Source DK Dennise K. Online Community Online Media Used the software for: 1-2 years ### "I like to use it but there are probably other services that just do the same job" June 25, 2024 5.0 Overall I think it is ok. The Support was great so far. Pros I like that it is GDPR aligned and I don't have to worry about this. Cons I think it is a little tricky to start using it and I think its also expensive. Alternatives considered [Brevo](https://www.capterra.com/p/132996/brevo/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing ActiveCampaign It was the safest for data protection that was super important to me. In the end the support was great as well. Review Source JB Joan B. Founder and Owner Education Management Used the software for: 1-2 years ### "Passing on This CRM Platform Might Be a Wiser Choice" January 14, 2024 2.0 Unfortunately, our experience with this platform was more than disappointing. Communication, charging methods, and pricing did not fit with with our company’s important needs Pros Not much at all. The ability to COLLECT & STORE our contacts was the only benefit to our company Cons Inability to contact ActiveCampaign via phone except for Sales purposes. Company had only ONE phone number, and one had to DIG to find it (Sales phone number.) Also, automatic charges by ActiveCampaign when we were not wanting to renew were not appreciated. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing ActiveCampaign Thought features & support would be much better. Began our subscription with phone support the 1st year but that was discontinued by the company shortly thereafter—-this did not help our company, our customers, nor our staff. Review Source AS Andrea S. Content Expert Marketing and Advertising Used the software for: 6-12 months ### "ActiveCampaign Is Good, Not Great" July 28, 2022 4.0 While I am the main email writer in our business, I wasn't involved in the decision to switch to ActiveCampaign from our previous CRM. Overall, it seems like nothing is easy. I am always having to search for things. I don't like that there's no good way to view your emails and email settings w/o duplicating the email and then just deleting it. If there is a better way, it hasn't been communicated and it isn't easy to find. It's just not very user-friendly, especially for someone who is new to the technical side of things. Automations aren't too hard – until you get into the tagging and lists and trying to exclude and include certain lists. It's doable, but it's super confusing and not easy at all. Also, our deliverability has been waaay down since switching, which stinks. Pros Now that I know how to use it, creating emails isn't too hard. The drag and drop feature is nice. I like the overall Dashboard, as well. I did have really good interactions with customer support a few times that I had questions. They were prompt, kind, and helpful. Cons I don't like that I can't see the data I want to see at-a-glance. For example, when I want the see how a specific email has performed, I can't see the Click to Open Rate without going to Reports, then Campaign Performance. It would be easier to see that right away when I click "View Report." I also don't like the layout of the Campaign Performance section. It's hard to see the data you're looking for without being on the wrong line. Reason for choosing ActiveCampaign Price was the deciding factor. Review Source VR Verified Reviewer Owner Marketing and Advertising Used the software for: 1-2 years ### "Advanced email marketing platform for the PRO" August 29, 2021 5.0 This email automation platform and CRM has been around for a very long time and lives up to its reputation. It's a very solid, modern solution with plenty of advanced features for serious email marketers. I had a very positive experience with it and will definitely use this again. Pros This is a marketing automation platform that comes with a lot of advanced features which is what makes this very powerful. Email campaigns are getting more and more advanced and personalized. With ActiveCampaign you can send emails to the right people with full control, based on their actions. Email deliverability is also known to be very good at ActiveCampaign. These two things combined make this a platform that's in my personal top 3. Cons There's not much to dislike about this. At first I found the advanced features a bit too advanced for me but now I'm glad that I got to know how to work with them now that I need them. Prices here are noticeable higher than competitors so that's my only 'con' here. Then again, you get a lot for your money and some of these advanced features can increase your email marketing ROI so you should also take that into account when choosing a platform. Review Source CC Clarke C. Desktop Support Analyst Farming Used the software for: 2+ years ### "ActiveCampaign for Sales & Marketing " February 5, 2024 4.0 Pros ActiveCampaign eradicated traditional marketing strategies such as billboards via email marketing optimization. Cons Unlike most of it’s alternatives, ActiveCampaign lack website builder tools. Review Source VR Verified Reviewer Founder Marketing and Advertising Used the software for: 2+ years ### "A great platform for email automation" October 5, 2020 4.0 Overall, I’m an advocate for ActiveCampaign because I’ve had many more positive experiences than negative. Pros The software is comparable with other tools which make it nice & more stress-free when integrating. Cons The email builder tool (specifically the text block) has some serious problems. Sometimes you can paste something or select text and the entire text is deleted or shown in a different font/size. I’ve used this tool since 2016 and have always had trouble with this. Even when pasting plain text or using their own native personalization fields. A large percentage of the community has mentioned this in Facebook groups and it seems like it’s a low priority considering they continue to release new features in other categories. The basics need some work in my opinion. The campaign analyzing tools could use some major upgrades as well as they seem to also have been neglected. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[Keap](https://www.capterra.com/p/76390/Infusionsoft/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/) Reason for choosing ActiveCampaign Initially, we decided to use it because another tool we used relied on it. After using it for a year or so, we had the opportunity to switch and decided to stick with it. Review Source KS Kristin S. Head of HR & Admin Financial Services Used the software for: 2+ years ### "ActiveCampaign for Sales & Marketing " August 23, 2023 5.0 Email marketing optimization via creating, personalizing and sending high volume outbound marketing emails. Pros There’s nothing daunting and expensive like traditional marketing such as billboards. ActiveCampaign automate marketing via email marketing. Cons All features from CRM, marketing automation to sales acceleration works perfect for me on ActiveCampaign. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.