# Page 15 | ActiveCampaign Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 15 - Is ActiveCampaign the right Email Marketing solution for you? Explore 2561 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/79367/ActiveCampaign/reviews --- ActiveCampaign 4.6 (2561) [View alternatives](https://www.capterra.com/p/79367/ActiveCampaign/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 15 - Reviews of ActiveCampaign ## Showing most helpful reviews Showing 351-375 of 2561 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Siddharth P. Owner E-Learning Used the software for: 2+ years ### "The Last Email Marketing Tool I'ld Ever Need" April 9, 2022 5.0 Pros 1\. Powerful Native Integrations 2. Open API With A Lot of Options 3. World's Best Email Automation Builder 4. Powerful Segmentation 5. Site & Event Tracking 6. Reply Tracking 7. Awesome Customer Support Cons 1\. Sometimes platform doesn't load perfectly due to caching Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Mailchimp was not so powerful in comparison with activecampaign. Another reason is, mailchimp was delivering most of the emails in spam so it was bad in open rate and click rate. With activecampaign, I realised the real power of email marketing automation. Review Source SR Sanket R. Customer service Consumer Services Used the software for: 6-12 months ### "ActiveCampaign Review " July 29, 2023 5.0 ActiveCampaign has completely changed the way I do sales for me. I've been able to streamline my campaigns, save time, and boost conversions because to its robust automation tools. For newcomers, the user interface can be a little daunting and take some getting used to. All things considered, ActiveCampaign is a crucial tool for anyone looking to maximize their e-mail marketing efforts. Pros It's a great platform, the CRM is very user-friendly, and the automations it offers for customer follow-up are outstanding. Due to the inclusion of several add-ins created particularly for the purpose, it is also capable of sending automated emails or bulk emails. This method has kept me organized without the use of extra paper or out-of-date Excel techniques because I am passionate about digital marketing. I highly recommend it for all business types because it is fairly customizable to anything you want to achieve. The management of contacts, marketing reporting and analytics, sales automation, and A/B testing are highlights. Cons Active Campaign has focused heavily on live/real-time behavior tools and offering users the ability to develop highly complex automations in recent years. Although the Gmail widget is overall wonderful, we would like to see a little more focus on features that make contact and lead management simpler, such as adding follow-up tasks. Review Source VR Verified Reviewer CMO Information Technology and Services Used the software for: 1-2 years ### "A great all round tool for an customer lead generation, email and marketing automations" October 19, 2023 4.0 Positive experience even with the learning curve and on-going deliverability issues. Pros The tool is affordable, which is great for startups and SMEs looking to get up and running with an all-inclusive tool that can be a great fit for today and continue to be as you scale up or down. Cons We have had ongoing problems with consistent "deliverability", which is resulting in lost revenue opportunity. Apart from this, we have to mention that there is a slight learning curve to becoming proficient with activecampaign. Therefore, definitely consider hiring a professional to help you get up and running. Alternatives considered [GetResponse](https://www.capterra.com/p/153948/GetResponse/) Review Source Christopher I. Web Designer and Digital Marketer Information Technology and Services Used the software for: Less than 6 months ### "Customer Success Made Easy!" July 2, 2021 5.0 Pros I love the fact you can segment and create custom tags for people who enter your email funnel. I also loved the fact that from the start they give you so much training on how to get the most out of the platform. They also do a free one on one set up for your account to so it's highly beneficial! Cons I would say the only thing I don't like is that you have to pay a little extra for Conversations (chat box service) Especially since there is no automatic bot to respond and handle leads. Alternatives considered [Kit](https://www.capterra.com/p/175000/ConvertKit/)[Drip](https://www.capterra.com/p/164933/Drip/) Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Too basic, need more features. Review Source FS Filip S. Education coordinator Higher Education Used the software for: 2+ years ### "Great CRM for education institution" November 27, 2023 5.0 Easy to learn and use email campagins with big template database and simple contact segmentation. Pros Our team uses for Sales but also for email contact with clients/students to inform them about changes and offers. It have great contact segmentation for sending right email to right customers at right time. Cons Price increase puts it in the competition with Hubspot and other great alternatives so you need to use all options to prove cost. Dashboard could be more versitile to fit specific needs. Switched from [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) It was better all in one CRM for our team Review Source DA Dawn A. Marketing Director Accounting Used the software for: 6-12 months ### "My ActiveCampaign Review" July 26, 2021 4.0 Overall, it is good. I'm just used to using an much higher end stand alone CRM. It is taking me some time to figure out the marketing automation, and how to fully use forms to capture prospects. Pros The price fit in our budget and had features we needed, like the CRM and tracking potential buyers. Cons Setting up the right fields is difficult and you can't attach a contact to multiple accounts. That limits the CRM features. There should be a feature that allows us to have all of our accounts in the CRM, event if they have the same contact, and only sending the campaign to the contact once. Reason for choosing ActiveCampaign Price, customer service, CRM with Email Marketing Tools, not overly complicated. Review Source BF Bob F. CEO Financial Services Used the software for: 2+ years ### "Active Campaign - our secret weapon for success!" June 24, 2022 5.0 The biggest benefit was that people think our marketing department is much, much larger than it was - a testament to the fact that intelligent communications from Active Campaign was working! Pros Active Campaign is powerful yet affordable, with new features continually being added. It's easy to use and allows us incredible insight into who's engaging with our communications. I'd recommend it in a heartbeat. Cons We almost exclusively use the email functionality and automation functions. We did not use the CRM functions nearly as much...but that's more our issues than theirs. Even so, the email functionality alone made for a powerful and cost-effective tool. Review Source JN Joseph N. Information Technology Specialist Construction Used the software for: 2+ years ### "Nganga Views on ActiveCampaign" April 30, 2024 5.0 Pros Ease if creating, customizing and sending high volume outbound marketing emails is what I like most. Cons At the moment I do not experience any drawback on AC. Review Source DK Dianne K. Director Education Management Used the software for: Less than 6 months ### "ActiveCampaign review" November 17, 2021 4.0 I needed an autoresponder and since AC was the last one I used in my previous company, I went with it. But overall, I feel like I've wasted time and money on a startup. Within a couple of weeks of signing up, I started getting ads to get 90 days at half price. For an autoresponder product with the capability to filter out these kinds of ads to people who can't get the deal, it felt grimy. I contacted support and they gave me one month half credit, but I did not get the 90 day deal. The worst part was that no one informed me that if I uploaded my list of 10,000 people who have opted in, that my emails would not get delivered because I am a new account. So I paid for 10,000 contacts for 3 months who were not even getting my emails, another grimy move. There should be a caution when you upload explaining this. I didn't discover it until I messaged support to ask why I'm getting such low response. Had I not asked, my emails would have continued to be blocked. No reason for it, other than I'm a new account. Further, when I move people from one list to another, it shows as an unsubscribe, and that is confusing. Pros I have used it in the past with another company that I owned, and found tagging to be helpful in automations. Cons For the price, I don't think I'm getting anything more than another autoresponder company that also offers tagging at half the cost. The spam rules for new accounts is overzealous and unexplained. Alternatives considered [AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/) Reason for choosing ActiveCampaign Because it was the product I used in my last company. However, my reasons for choosing AC over Aweber in my last company had to do with tagging, and being charged multiple times in Aweber for one subscriber who happens to be on multiple lists. Aweber doesn't do that anymore and their tagging is just as sophisticated as AC, so I'm contemplating uploading my list to Aweber to see if I get different results. Review Source Darwin O. COO Marketing and Advertising Used the software for: 2+ years ### "It's an easy to use CRM " April 15, 2022 4.0 Overall we are very satisfied, it gets the job done. Pros Dales pipeline management is really easy to manage. We've used ActiveCampaign since more than 4 years ago and the software's been really up to par to what our clients need. Cons Pricing and support have change negatively over time, reports are also lacking and integrations with social media platforms as well. Alternatives considered [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[SugarCRM](https://www.capterra.com/p/231638/SugarCRM/) Reason for choosing ActiveCampaign Pricing and features were exactly what our clients needed. Review Source CF Claire F. Director Chemicals Used the software for: 6-12 months ### "My Active Campaign Review" July 12, 2021 5.0 Really pleased with our choice to switch to Active Campaign. Pros We have replaced a CRM system and a bulk e-mail system with Active Campaign which does both in one place, saving both time and money. The software is user friendly and the support has been excellent. Cons It is more costly than my other two packages that I have replaced but we prefer the simplicity and overall efficiency of using one system. Reason for choosing ActiveCampaign User friendly, did everything we needed, easy to get started - great support Review Source VR Verified Reviewer CEO Health, Wellness and Fitness Used the software for: 6-12 months ### "Fácil y cómodo" June 14, 2024 5.0 Pros Su diseño y facilidad de uso en las distintas funciones Cons Algunas funciones hay que aprenderlas y llñeva tiempo Review Source Mark R. Marketing Director Computer Software Used the software for: 2+ years ### "Easy to use product, been around for ages and is adapting and changing in a fast moving environment" October 9, 2022 5.0 Very happy with ActiveCampaign. It is simple to use, great email system and CRM. They both integrate well between each other. The CRM is not as good as some of the more expensive ones...but for small businesses it works well and is easy to use. Pros Easy to use Good customer service Free webinars Cost-effective Cons Sometimes have to wait a while for responses Customer service team are not very proactive Sometimes easy to lose your place Occasionally data disappears or does not always save Review Source Brian S. President Marketing and Advertising Used the software for: 1-2 years ### "The right combination of power, flexibility, and price" June 24, 2020 5.0 I migrated to Active Campaign after being certified on a top-rated automation platform, and from a direct competitor that did not have an easy-to-use and elegant email editor. Pros The two features that make ActiveCampaign powerful for me are the ease and elegance of creating email templates and campaigns, and the robust automation features. I've been able to accomplish everything I need. The email build is superb. I've been able to integrate Active Campaign via Zapier to every other platform we use. Cons The recent activity panel could be more compact and robust. The overall dashboard could be more informative for at-a-glance assessment of activity. I do wish it included landing page features. I do wish the saved elements could be edited in the email builder and that there was more of a true "style" system with reusable and editable master elements. Alternatives considered [BenchmarkONE](https://www.capterra.com/p/132719/Hatchbuck/) Reason for choosing ActiveCampaign Price, email builder, automation builder Switched from [BenchmarkONE](https://www.capterra.com/p/132719/Hatchbuck/) Needed better email builder and easier to manage automation builder Review Source JA Julia A. Community Manager Insurance Used the software for: Less than 6 months ### "Ease of use " July 15, 2021 5.0 My overall experience with Active Campaign is positive and I look forward to using this software going forward to save myself and the team time. It will help us to keep track of our growing community. Pros Active Campaign is pretty straight forward and they pretty much have an explanatory video for each feature they are offering + the (supper) team is very helpful and try to resolve any issues as soon as possible. It's was easy to transfer our contact database from one provider to this one and it allows you to tag and add contacts into lists, which is very helpful when it comes to campaigns. Cons We are using the pro version and some features are not required, would be great to swop some features that are not available with our subscription. Had some issues in the beginning as the campaigns didn't work but as mentioned above, the support team is very helpful. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Pricing. Review Source VR Verified Reviewer Head of Marketing Computer Software Used the software for: 1-2 years ### "Ease of setup and use" August 22, 2022 5.0 Great value for money and I would definitely use it again. Pros Great integrations that makes it possible to create a variety of automations and capture leads in various ways. Very easy to setup and easy to use. I would definitely recommend it to others! Cons Has some limitations in regard to their own forms, which I initially wanted to implement, but after seeing the limitations we decided to use other forms. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/) Reason for choosing ActiveCampaign Price Review Source ES Ella S. Logistics Coordinator Non-Profit Organization Management Used the software for: 6-12 months ### "ActiveCampaign for Non-Profit " July 30, 2021 4.0 ActiveCampaign is great; it allows us to manage our sign ups for our non profit in an easy way, segment contacts, and automate everything we were doing manually. Pros 1) Once you get the hang of it, it's pretty easy 2) It has all the features we wanted 3) It has lots of integrations Cons That when setting up an automation its very easy to make a simple mistake which sets off the entire thing. Reason for choosing ActiveCampaign Nothing else compared/had the features that we wanted. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) It didn't offer the Review Source ML Martyn L. Director E-Learning Used the software for: 1-2 years ### "SME Business Concierge" December 13, 2022 5.0 I love AC. I have recently started referring people to it via the affiliate scheme because of the benfits this can bring to businesses I work with. Pros I like the overall ease of use with the product. I also like how it can be linked to other software that we use and how it talks to each other as it saves me hours of time whereas before this was a manual process I had to complete. Cons I would love to see a Wix plug in so that details from my sales store are pulled into AC. I am currently having to link AC to my payment provider to get the details in but this payment provider is due to change. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Reason for choosing ActiveCampaign The functionality was not as good and it was overpriced for what people who I know who use it say they get. Review Source NM Noa M. CEO Non-Profit Organization Management Used the software for: Less than 6 months ### "ActibeCampaign is a professional game changer! " August 15, 2020 5.0 Overall, an excellent experience, that has transformed my organization's digital marketing and engagement. Pros I love the flow of the automations and segmentation. It's opened a whole new world of opportunities for my organisation. Cons I'm not sure whether I have yet to find it, but from the exploration that I've done on the mobile app, I couldn't find tracking for automations, nor for forms. That would come in handy. As for the software in general, it would have been helpful to be able to see an overview of all campaigns and automations in one place, rather than having automations on one tab and campaigns on another. Also, it would be helpful if I could go into a sent campaign and resend it to myself (not a specific contact), and access the original message and list of people who received the campaign more easily. Currently feels like I need to go through 2-3 steps each time in order to do so. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing ActiveCampaign Same answer as previous question - \[SENSITIVE CONTENT HIDDEN\] of Day by Day Business Management - \[SENSITIVE CONTENT HIDDEN\]. She has referred several new customers your way and deserves a BIG shoutout! :)) Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) 100% due to a recommendation and assistance of a committed and extremely professional user - \[SENSITIVE CONTENT HIDDEN\] (aka "automations queen" :) \[SENSITIVE CONTENT HIDDEN\] Review Source GL Gitte L. Business Owner Hospitality Used the software for: 2+ years ### "Powerful email marketing and CRM" March 31, 2023 4.0 Overall this is an amazing platform. It is easy to import your database and automate your processes. It has a very intuitive UI and is easy to manage because of the drag and drop email builder. It integrates perfectly with Shopify and wordpress so i can track behaviours and campaigns. Pros Being able to collect leads, and send out professional marketing emails has improved my business operations and conversion rates. it is quite simple to use and the pricing plans are quite affordable for small-scale businesses. This is one of my favorite tools. Cons Sometimes i experienced some glitches or bugs when launching a campaign, but this can be expected with any tool. I think the downfall would be the analytics are not as strong as other tools available on the market. Alternatives considered [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[Keap](https://www.capterra.com/p/76390/Infusionsoft/) Review Source AK Allen K. Co-Founder Wholesale Used the software for: 1-2 years ### "Very easy to use system" October 3, 2022 4.0 Overall, I like the software. At times it can be too bulky and slow down. But overall, it's much more useful than Mailchimp and more cost-effective than Hubspot. I don't like how inexperienced the representatives are. They need more experience and training. It may actually pay to discount the software and refer clients to ActiveCampaign consultants that are much more skilled with the system. Pros How easy it is to run an email campaign and tag contacts based on rules. Cons The CRM needs improvement. I understand its not meant to be a full-fledged CRM but it has the potential, so why not make it one? Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Marketo Sales Connect](https://www.capterra.com/p/227165/Marketo-Sales-Connect/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing ActiveCampaign The ease of use, functionality and cost. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Mailchimp, at the time, lacked the functionality I was looking for and was not cost effective. Review Source Leandro N. Owner E-Learning Used the software for: Less than 6 months ### "A great all in one solution" March 14, 2021 5.0 I found Active Campaign to be just as feature rich as Hubspot, at a much better price and with an open user mangament service. It really helped my team to cut down lead follow up with their automation tools. The campaign mail feature is top notch. In all, a great budget minded option that punches above its weight. Pros Very good price to quality ratio. Flexible plans. Much simpler price plans in comparison to Hubspot. Great email client. Excellent automation abilities. Robust and hassle free user management. Great form integrations with Wordpress. Cons Would love to have a scheduler like Hootsuite. Whatsapp integration would be great. More customization options in the forms would be a great addition. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Brevo](https://www.capterra.com/p/132996/brevo/) Reason for choosing ActiveCampaign Good pricing, recommendation from peers. Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Brevo](https://www.capterra.com/p/132996/brevo/) Pricing, too complex (Hubspot) Too few options (Sendiblue) Review Source Matthew B. CGO Events Services Used the software for: 1-2 years ### "Active Campaign is a great marketing, pipeline, and CRM tool in one. Definitely better than HubSpot." March 17, 2021 4.0 Pros Active campaign helped us scale our business effectively through the use of their CRM, pipeline management, website integration, and marketing tools. The biggest benefit we saw was the use of attribution marketing to tie Google ads campaigns to our inbound lead deals, in order to get more data that would help us with future bookings. Also the automations were a huge win, and allowed us to do less work, and manage our pipeline better. Cons The reporting all seems valuable, however it's pretty slow and somewhat difficult to set up. Aside from that, I wish there were more attribution related to organic searches and non-paid advertising. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) HubSpot was too expensive and limiting in the features that we needed to use. Review Source VR Verified Reviewer Project Manager Media Production Used the software for: 6-12 months ### "If you're not ready for full-on marketing integration like Salesforce, it's worth checking out." January 1, 2019 3.0 We've been integrating AC into our marketing process for the past 6-9 months. We're pretty much fully integrated at this point, but we're still not sure we're going to stick with it, as big of a headache as it would be to pack up shop and move somewhere else. Pros We were looking for a platform that we could tie via API to our app and the other tools in our marketing stack, to handle marketing automation and email blasts, as well as functioning as a CRM. It's a pretty saturated market, but AC stood out because it did most of what we thought we wanted to do, without the intense commitment of Salesforce or full-on Hubspot integration. For the most part, it's done what we wanted it to do with some minor hiccups. Customer service has been great. Cons \- Most tools like this are built to integrate with other existing tools (shopify carts, wordpress pages, etc). Our app (site) is custom built, so we haven't been able to realize the full power we wanted (no customized abandoned shopping cart emails, etc). - AC is going up against competitors that do a really good job at UX/UI and general design. I'd put them in the middle of the pack in this regard. It's frequently not very intuitive--it often requires more clicks than should be necessary, or dumps you on a page without an indication of what to do next, or links away from the page you're on without an easy way to get back, etc. - We've had a few bugs that customer service has been helpful with, but have still left us wondering if we made the right decision. Review Source JL Josh L. Creative Director Marketing and Advertising Used the software for: 1-2 years ### "ActiveCampaign Leads the Way in Email Automation" April 18, 2024 5.0 Overall, I love ActiveCampaign. It is one of my favourite email marketing platforms. Pros I love the ability to set up complex flows based on conditional logic and user actions to make sure my marketing emails get sent to the right people at the right time. Cons The pricing can be tough to justify for smaller startups with smaller email lists. Alternatives considered [Encharge](https://www.capterra.com/p/228178/Encharge/) Switched from [Encharge](https://www.capterra.com/p/228178/Encharge/) I actually switched back to Encharge because their automations are catching up to ActiveCampaign, and their pricing fits my budget. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.