# Page 16 | ActiveCampaign Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 16 - Is ActiveCampaign the right Email Marketing solution for you? Explore 2561 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/79367/ActiveCampaign/reviews --- ActiveCampaign 4.6 (2561) [View alternatives](https://www.capterra.com/p/79367/ActiveCampaign/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 16 - Reviews of ActiveCampaign ## Showing most helpful reviews Showing 376-400 of 2561 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer Project Manager Media Production Used the software for: 6-12 months ### "If you're not ready for full-on marketing integration like Salesforce, it's worth checking out." January 1, 2019 3.0 We've been integrating AC into our marketing process for the past 6-9 months. We're pretty much fully integrated at this point, but we're still not sure we're going to stick with it, as big of a headache as it would be to pack up shop and move somewhere else. Pros We were looking for a platform that we could tie via API to our app and the other tools in our marketing stack, to handle marketing automation and email blasts, as well as functioning as a CRM. It's a pretty saturated market, but AC stood out because it did most of what we thought we wanted to do, without the intense commitment of Salesforce or full-on Hubspot integration. For the most part, it's done what we wanted it to do with some minor hiccups. Customer service has been great. Cons \- Most tools like this are built to integrate with other existing tools (shopify carts, wordpress pages, etc). Our app (site) is custom built, so we haven't been able to realize the full power we wanted (no customized abandoned shopping cart emails, etc). - AC is going up against competitors that do a really good job at UX/UI and general design. I'd put them in the middle of the pack in this regard. It's frequently not very intuitive--it often requires more clicks than should be necessary, or dumps you on a page without an indication of what to do next, or links away from the page you're on without an easy way to get back, etc. - We've had a few bugs that customer service has been helpful with, but have still left us wondering if we made the right decision. Review Source JL Josh L. Creative Director Marketing and Advertising Used the software for: 1-2 years ### "ActiveCampaign Leads the Way in Email Automation" April 18, 2024 5.0 Overall, I love ActiveCampaign. It is one of my favourite email marketing platforms. Pros I love the ability to set up complex flows based on conditional logic and user actions to make sure my marketing emails get sent to the right people at the right time. Cons The pricing can be tough to justify for smaller startups with smaller email lists. Alternatives considered [Encharge](https://www.capterra.com/p/228178/Encharge/) Switched from [Encharge](https://www.capterra.com/p/228178/Encharge/) I actually switched back to Encharge because their automations are catching up to ActiveCampaign, and their pricing fits my budget. Review Source Marisa T. Marketing Manager Marketing and Advertising Used the software for: 2+ years ### "Very affordable email marketing and more" July 22, 2022 5.0 During the years as a marketing agency member, I had the opportunity to try and use different email management systems. ActiveCampaign is a very affordable solution for small and medium size businesses to manage marketing emails and subscriptions. Pros One of the best drag and drop workflow builder I have worked with. List management is an ease with ActiveCampaign. The drip campaign builder is just a life saver if you want to avoid coding or complicated workflow builders. Quick customer service, mostly within 24 hours. Cons Limited reporting capacity and options. A bit slow dashboard (can be an internet speed issue) You have to have previous experience to get prepared to a learning curve to manage the complex workflows. Alternatives considered [Kartra](https://www.capterra.com/p/184946/Kartra/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing ActiveCampaign Price and quality Review Source VR Verified Reviewer Resp Marketing Marketing and Advertising Used the software for: 2+ years ### "Outil intuitif pour le marketing automation, le scoring et les leads" January 1, 2023 4.0 Une très bonne expérience générale, un outil que j'utilise quotidiennement. Pros La possibilité de gérer plusieurs scénarios de nurturing et de mettre en place un scoring approprié Cons Le support client pas toujours très réactif Review Source VR Verified Reviewer Director, Client Success Information Technology and Services Used the software for: 2+ years ### "Value for Money" February 16, 2021 4.0 Active Campaign is a great alternative to more expensive products. It offers new features timely and is very easy to use. Pros Predictive Sending. Love that we can leave this to Active Campaign to decide the best time to send emails. Cons Not able to identify duplicate contacts. Would love to see some AI at play. Perhaps a notification on the contact detail page for potential duplicates. Alternatives considered [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/) Reason for choosing ActiveCampaign Value for money given the cost and features. Review Source Alys G. Marketing strategist Marketing and Advertising Used the software for: Less than 6 months ### "A robust email marketing software" July 30, 2022 4.0 Pros I recently switched to Active campaign from a free email marketing alternative as I felt I required some of the more robust features this software offers such as tagging. This has allowed me to keep track of my audience and segment my email campaigns to suit them. Cons I have noticed a dramatic decrease in open rates since moving to this software. Having read their help articles it’s possible this is a temporary decline and will increase as my audience continue to open emails and re-establish trust. It could also be because the move has coincided with the holidays. Alternatives considered [GetResponse](https://www.capterra.com/p/153948/GetResponse/) Reason for choosing ActiveCampaign More features for a better price point Switched from [MailerLite](https://www.capterra.com/p/136603/MailerLite/) For additional features such as tagging Review Source VR Verified Reviewer Business Analyst Consumer Goods Used the software for: 2+ years ### "ActiveCampaign Is perfect for Business that requires attention" July 16, 2022 5.0 This tool is great and easy to integrate but as there is a purpose to allow people to work on their own project, perhaps some benefit with features example can help people to use this at 100% level. Pros Best tool for those who can use all the features in perfect manner. Cons Too many features, should have another simple package within 10$. Review Source Morgan G. CEO E-Learning Used the software for: Less than 6 months ### "It was wonderful until we needed support" July 21, 2020 4.0 Initially we were thrilled with AC due to it’s ease of use and speed. However, recently we ran into a major issue that suddenly started showing up, and is preventing us from moving forward on a vital project. We used the chat, and initially the guy on the chat told us it was the fault of another vendor we had integrated with. After going back and forth, he agreed to look into it, and asked for a bit more information. I went to collect that, and when I came back, the chat had ended. Furthermore, when I tried starting a new chat, it said “chat is offline, you will have to send an email.” I noticed that the chat was disconnected and chat went offline at exactly 12 pm Pacific time, corresponding with lunchtime. This is crazy! Who goes offline in the middle of a chat with customers who pay over $200/month for software just so they can take their lunch break exactly on time? Now I’m really wondering, can I trust AC when it counts? Because this kind of software is expensive enough and complex enough that it absolutely requires good support. So far, I’m not impressed. (Previous less critical support inquiries were eventually answered, but not particularly quickly). Pros AC is very easy to use and to set up. It’s more intuitive than most similar products we’ve tried. When it works right, it’s great. Cons Software like this is complex, and things inevitably break or have bugs. We have used most of the major platforms out there, and they all have periods of bugs and issues. Once you run into it, the only question is this: will support be there to help? Not AC support, not if it’s lunchtime. Alternatives considered [Ontraport](https://www.capterra.com/p/220784/Ontraport/)[Keap](https://www.capterra.com/p/76390/Infusionsoft/) Reason for choosing ActiveCampaign Ease of use Switched from [Kartra](https://www.capterra.com/p/184946/Kartra/) Ease of use and more CRM features in ActiveCampaign. Review Source Michelangelo C. CEO / Designer Marketing and Advertising Used the software for: 2+ years ### "Fantastic for all online businesses" July 31, 2023 5.0 Really great experience: smooth, fast and reliable. I didn't often need assistance but I still found a kind and helpful team. Pros ActiveCampaign I started to find that it is fast, secure, with a great internal user management system. A really nice gem.The system is complete, with a lot of functions and ultra integrable with all services (one of my favorite functions is contact management which, if organized well, becomes truly complete and functional). The management of lists and campaigns is also excellent. Cons Apart from the price, which is really very high, I haven't found any major negative points for this software. Review Source TZ Tanja Z. Filmeditorin & Songwriterin Music Used the software for: 6-12 months ### "All in all happy" September 10, 2023 3.0 Pros The integration of leads via zapier and Google forms is most impactful for me. Cons The function of "planned" campaigns sometimes doesn't work. Campaigns don't go out in time. Reason for choosing ActiveCampaign I am in a group of entrepreneurs and this recommended active campaign. Kickstart from Sigrun. Review Source TV Tathiane V. Head de Marketing Computer Software Used the software for: 1-2 years ### "Oferce muitas funcionalidades, mas é muito complexo o uso" March 21, 2023 3.0 Eu uso na empresa que trabalho a ferramenta que já havia sido contratada anterior a minha chegada, mesmo fazendo cursos no Youtube, falando com o suporte, sempre é muito complicado e fica devendo. Pros Algumas funcionalidades nativas que outros softwares não possuem, porém com integradores seria possível. Cons Muito complexa de operar, trava muito, muito lenta, não são confiáveis os dados e para ajudar o suporte somente em inglês. Review Source VR Verified Reviewer Marketing Manager Education Management Used the software for: 2+ years ### "VERY flexible sales pipeline tool" February 16, 2021 5.0 Exceptional customer support, great tool, my preference for sales and marketing CRMs if Hubspot is too expensive. Pros Extremely flexible tool paired with Zapier, allowing integration with almost tool I would want to automate. Cons Because it's so open with what it can do, onboarding and setting up can be intimidating for new users. Alternatives considered [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reason for choosing ActiveCampaign Price of ActiveCampaign is a third of Hubspot. Review Source VR Verified Reviewer CCO Financial Services Used the software for: 1-2 years ### "Active Campaign el amigo" March 9, 2023 4.0 Pros easy of use and the posibility of doing many segments as I need Cons Direct integration with hubspot, like the integration with mailchimp Reason for choosing ActiveCampaign I reviewed a different alternatives, one of the requirements was to have conection with zapier and also with hubspot (although it is not as good as the one with mailchimp). Another requirement was to have a very good automations section. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I needed more data from the automations, Mailchimp doesn´t have much tools to do that. Review Source Susan L. CEO Financial Services Used the software for: Less than 6 months ### "Finally." April 23, 2021 5.0 The overall experience has been phenomenal. I imported my database and had everything set up and running in a day. The customer support team is knowledgeable and super friendly. Pros ActiveCampaign is the CRM I wish I would have chosen back in 2012 when I went with Infusionsoft. I love the automations. They are intuitive to build, easy to manage, and they flat out work. I love two way SMS via the deep integration with SalesMsg and that the convos get added to the contact record. And finally, I love the Deals feature which is the best and easily customizable sales pipeline software I've ever used. Cons One tiny thing I'd change is the contact merge feature. I prefer the ability to choose what fields to merge in a contact record instead of being forced to delete one. Alternatives considered [HighLevel](https://www.capterra.com/p/177156/HighLevel/) Reason for choosing ActiveCampaign I did the HighLevel trial but couldn't get things to work properly after 2-weeks. Switched from [Keap](https://www.capterra.com/p/76390/Infusionsoft/) I used Infusionsoft for years and then switched to Keap because of the baked in phone number and appointment scheduler. You can't add an automated 2-way text to a campaign sequence. If someone responds it says the number doesn't accept incoming messages. This creates a super poor customer experience. The appointment scheduler was useless because it won't allow you to redirect the customer to a custom URL after they book so it messed up my funnel tracking. Review Source CP Carmelo P. Web & SEO specialist Internet Used the software for: 2+ years ### "Complete and flexible with a great API" October 26, 2019 5.0 My expirience is overall good. In my case they even have an Italian interface and I contacted support a couple of times but as an avarege user you will probably not need assistence with this. Pros Active Campaign is a great software, it is very easy to use and having used Aweber and GetResponse I can tell you that the biggest difference is that everything in Active is organized in a logical way and it is easy to grasp. But what is their stronger point in my opinion is the API system, I was able to add, update and delete contacts from a PHP script in a very simple way. Their documentation is very well done and they have functional examples that you can use as a base fro your work. Cons The cost structure could be better, other software they can be cheeper but I'm willing to pay that extra money for the simplicity of usage. Alternatives considered [Brevo](https://www.capterra.com/p/132996/brevo/) Reason for choosing ActiveCampaign API system is very flexible and simple for use. We where able to connect with wordpress Gravity forms, with a Vanilla PHP script and with Opencart. Switched from [GetResponse](https://www.capterra.com/p/153948/GetResponse/) I switched by chance. A client was suggesting to switch to getresponse because it got a trial offer and I get to love this software after that Review Source IH Isabell H. Start up owner Primary/Secondary Education Used the software for: 1-2 years ### "ActiveCampaign Review " February 3, 2024 5.0 Pros I like most the possibilities of automatisations Cons That there is no direct integration of some tools Review Source ED Emma D. Author Writing and Editing Used the software for: 1-2 years ### "AC does everything it says on the tin...and more!" April 28, 2021 5.0 Overall I'm very happy with AC. It does exactly what I need it to do. Over time I'll learn how to use it more efficiently and maximise it's features. I have been very happy with the customer service. Pros That it's easy to use, has lots of great email templates and has the automation fuction. Cons I find some of the terminology confusing and as a result emails have been sent out at the wrong time! I don't think it has Summit functionality, which would be great. A work flow that started with the sales page and ended with the summit survey would be excellent. I've heard good things about ClickFunnels from this respect. Alternatives considered [ClickFunnels](https://www.capterra.com/p/156583/ClickFunnels/)[AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/) Reason for choosing ActiveCampaign Feedback from my coach. Review Source RB Roger B. Coordinador de Marketing Digital Education Management Used the software for: 2+ years ### "Good for email marketing" May 9, 2023 5.0 Pros The advantages it has is that it is easy to automate the emails that need to be sent based on conditions such as the stage of the funnel where the lead is or the lead's score Cons I think it's time they could incorporate WhatsApp and social media messaging management into the CRM without the need to use any external platform Alternatives considered [Brevo](https://www.capterra.com/p/132996/brevo/) Reason for choosing ActiveCampaign Lead management Switched from [Brevo](https://www.capterra.com/p/132996/brevo/) Because ActiveCampaign has a better lead management tools Review Source CM Courtney M. Marketing Information Technology and Services Used the software for: 1-2 years ### "Review " September 7, 2020 3.0 Overall the experience we have had with ActiveCampaign has been good as we are saving money but we feel as though we sacrificed other things as a result. Their support is good but could be more responsive and could have the chat running more times of day (NZST) as its only in the afternoon here which is generally not the time that support is required when it's urgent. Pros The change over to ActiveCampaign from Hubspot was relatively easy and the support from our account manager was great to have someone to reach out to for answers whenever questions popped up. We really like that the drag and drop email campaign builder is visual and easy to put together. The cost is also A LOT more affordable and there are almost the same amount of features as HubSpot for less that a quarter of the monthly cost. Cons The reporting isn't very visual and easy to interpret, you also can't drill into the specific customers who clicked on CTAs from the email campaign overlay. Updating customer information and segments is also very tricky, time consuming and not super user friendly. ActiveCampaign is also missing general features like being able to add a table into the body of an email... The application also doesn't work very well on firefox, only on chrome, it's slow and the CTA buttons display very strangely with outlook mail inboxes which is an issue for us and our clients as that is the main system we use. Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Price Review Source LS Lacy S. Marketing Strategist Utilities Used the software for: 1-2 years ### "Extra features, but lacks basic checks" May 27, 2022 4.0 ActiveCampaign has been hit or miss. On one hand, it has strong automation capabilities and integrates well with e-commerce software (such as Shopify). This makes it a solid solution for my e-commerce client. On the other hand, basic functions like deliverability and customer support have been disappointing, particularly at its price point. Because ActiveCampaign was never able to resolve these core issues, I switched to another email marketing service with excellent deliverability and support (MailerLite). Pros I love the marketing automation feature. It can do whatever convoluted series and branching you dream up! This is what sold me on the product initially, and it still works well for an e-commerce client I referred. Cons The biggest issue was with deliverability. I work for an organization with a robust email firewall and campaigns from ActiveCampaign \*never\* reliably came into our organization emails, even after I worked with ActiveCampaign's deliverability team for over a year. Deliverability is not an issue with either Constant Contact (a legacy email service used by another internal team) or MailerLite (our current email marketing service) after I coordinated with their deliverability teams. With external-facing campaigns, the open rate nearly doubled when I migrated to MailerLite suggesting that deliverability was a wider issue with ActiveCampaign than just our particular company firewall. Switched from [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) I was interested in the marketing automation capabilities of ActiveCampaign and had used it for other applications before. By comparison, Constant Contact has extremely limited functionality. Review Source Julie -Animithra- F. Solutionist Information Technology and Services Used the software for: Less than 6 months ### "An efficient software that covers your needs;" October 27, 2020 5.0 I own multiple websites from online shops to little blogs and ActiveCampaign helped me set up ways to collect emails and effectiently communicate with my marketing targets. I sell more thanks to it and I still grow my lists, I'm really happy with that solution. Pros I tried many solutions before ActiveCampaign and it is the only software I found both intuitive, well documented and efficient. You will get used to it because it's like having someone taking your hand and helping you setting things up. It is easy to set, use, analyse; if you want to start collecting data and emailing prospects soon enough, this it the best way to start your automation. Cons Maybe a more intuitive way to know how to integrate solutions into CMS might help those who begin with everything - as far as I'm concerned, intel was sufficiant but I studied I.T. and it might still get too technical for a few people. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I found it quite easier to set marketing routines with ActiveCampaign and the software feels more complete and more professional. Review Source Hector S. CEO Marketing and Advertising Used the software for: 1-2 years ### "Excellent tool " January 26, 2021 5.0 Its really necessary if you want to have success with your email marketing campaign Pros It’s very easy to configure it and also to integrate with other platforms Cons It’s very expensive tool comparing with other similar features in the market Your mails always are sent into the promotion Alternatives considered [Brevo](https://www.capterra.com/p/132996/brevo/)[Kajabi](https://www.capterra.com/p/154682/Kajabi/) Reason for choosing ActiveCampaign Features Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Features Review Source Brent W P. President Computer Software Used the software for: 1-2 years ### "Great product with some improvements still needed" November 14, 2021 4.0 The software was significantly cheaper than HubSpot and other competitors. I think because of the feature differences the cost benefits are from this lack of features. Customer service was good but there was some automation that they were not able to move. Pros The product is very cost-effective and the ability to have two different types of contacts was crucial in our decision to purchase. The emails and landing pages were easy to create and manage. Cons No social media integration which means we had to use and pay for another vendor for this. The embedded forms were not that easy to use with our site. We wanted to have sequences that were not available. Reason for choosing ActiveCampaign The cost was much lower Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Cost Review Source Armando Franck N. Analyste marketing Marketing and Advertising Used the software for: 6-12 months ### "Pour une excellente promotion par e-mail. " December 24, 2023 5.0 J'ai une expérience globale d'utilisation plus bonne comparé à la concurrence. Pros J'ai aimé le fait que l'application soit intuitive et qu'elle soit conçues pour être accessible aux utilisateurs de tous niveaux avec un prix abordable pour les petites entreprises. Cons J'ai le moins apprécié le fait qu'elle soit très coûteux pour les plans avancés . Review Source Francesco B. Founder Management Consulting Used the software for: 1-2 years ### "ActiveCampaign: Elevate Your Email Marketing Game with Precision and Power" February 12, 2024 5.0 Pros Having recently incorporated ActiveCampaign into my email marketing strategy, I've been truly impressed with the results. This software offers a comprehensive suite of features, from crafting personalized campaigns to advanced list management, providing a robust tool to maximize the impact of your email communications. Cons A potential drawback is that the learning curve is a bit steep for beginners like me due to its extensive feature set. The prices are also somewhat high, especially as the number of contacts increases. 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