# Page 18 | ActiveCampaign Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 18 - Is ActiveCampaign the right Email Marketing solution for you? Explore 2561 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/79367/ActiveCampaign/reviews --- ActiveCampaign 4.6 (2561) [View alternatives](https://www.capterra.com/p/79367/ActiveCampaign/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 18 - Reviews of ActiveCampaign ## Showing most helpful reviews Showing 426-450 of 2561 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use MG Michelle G. CEO E-Learning Used the software for: 2+ years ### "Functional but shady business practices " April 3, 2022 5.0 It’s functional but simply too expensive for what you get Pros It’s easy to use with a visual automation system and easy to work with. Cons The fact that they didn’t keep my subscription as it was for the time I paid and made me pay to restore my already paid for number of contacts immediately rather than downgrade at the time of renewal. Reason for choosing ActiveCampaign I didn’t Review Source Charles S. Founding Partner Investment Management Used the software for: 6-12 months ### "Effectively Using ActiveCampaign to Grow My Business" February 19, 2021 4.0 It's basically what they sold me on! Just the right amount of features and functionality for a growing business, so you don't get overwhelmed with features that are unnecessary when you start. Then the more complex features are there and ready when you need and grow into them. Pros Everything is in one place. I don't need Mail Chimp+ SalesForce+X + Y + Z . It's all there, in one dashboard. Cons There are a few buggy things that happen now and again, but they are more annoyances, and not major issues. I think they are still growing and improving, and they are open to working on the buggy issues I identify, with direct access to their developers to make them aware of the issue. Reason for choosing ActiveCampaign Access to team and support implementing as well as the rounded number of features in one place. The price was also lowest or competitive. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Mailchimp didn't have real automations, a good CRM (even though they claim to have a CRM - it's not a real one) or lead tracking tool, and I was frustrated by the limitations for design. Review Source JA Jessie A. Junior Designer Marketing and Advertising Used the software for: 2+ years ### "Running email marketing campaigns couldn't be easier" August 24, 2022 4.0 Everything is easier and our work is completed faster thanks to this tool's efficient email marketing campaign creation and execution capabilities. In addition, its automations have saved a significant amount of time and effort when it comes to email marketing and effective customer funneling. With amazing performance, incredible ease of use and a very attractive price point, ActiveCampaign makes email marketing incredibly successful unlike other programs on the market, making it affordable for any business. Pros My favorite and favorite aspects of ActiveCampaign are how simple and user-friendly it is to use, how much it improves our email marketing management with its many features, and how it automates marketing processes. It couldn't be quicker or simpler to create email marketing programs to channel customers and evaluate email results. Cons Despite being more expensive than rival programs, it is justified by the various benefits it offers. Review Source MM Michelle M. Tantric Body Love Coach Professional Training & Coaching Used the software for: Less than 6 months ### "Had to switch from MailChimp" March 29, 2021 5.0 Pros I like how straightforward and intuitive the software is. -- I can actually see a visual flow map of the customer journey, I can create automated series and then schedule them easily, I can create a standard template for my weekly video campaign and then customize it without revisiting old or pre-designed templates; I wasn't able to do any of those things intuitively with MailChimp. I have fewer than 400 subscribers right now, and I'm really glad to be making the switch now instead of later down the road. ActiveCampaign is where I want to build the foundation for my email marketing from here on out. Also, I had to buy a whole separate online course to learn how to use MailChimp and ActiveCampaign includes a startup course, "Getting Started," in their platform. Much appreciated! This is turning into a MailChimp critique, but the other thing I didn't like was how I couldn't just type directly into the body of the email like how a NORMAL email works; I had to write in a separate box to the side and it made it hard to see what the actual email would end up looking like sometimes. Cons Honestly I don't have any feedback about what to improve yet; I've been using ActiveCampaign for just a couple weeks. Alternatives considered [Flodesk](https://www.capterra.com/p/207268/Flodesk/)[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[Drip](https://www.capterra.com/p/164933/Drip/) Reason for choosing ActiveCampaign Some big online entrepreneurs that I highly respect \[SENSITIVE CONTENT HIDDEN\] with Thrive Themes, \[SENSITIVE CONTENT HIDDEN\] with Consulting Accelerator) use ActiveCampaign, and I figure they're using the best of the best for online course/consulting business marketing. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) See response to first question... (everything I enjoy so far about ActiveCampaign has to do with how much more intuitive and easy it is compared to MailChimp). Review Source SB Samira B. Content Trainerin Marketing and Advertising Used the software for: 1-2 years ### "Gutes Tool für Marketing und Vertrieb" July 14, 2023 4.0 Pros Da das Tool mehrere Funktionen vereint, ist es sehr praktisch für Marketing, Vertrieb, aber auch Büromanagment. Es werden übersichtlich Kontakte gesammelt, die zu Listen und Tags zugeordnet werden können, Deals sind praktisch, um die Leads zu sortieren, Automationen sind sehr sehr nützlich und auch Kampagnen können darüber einfach geplant werden. Cons Einen Double Op In zu erstellen fand ich etwas umständlich, zumal mir der Support hier nur wenig helfen konnte. Am Ende ging es dann auf einfachem Wege, aber das herauszufinden war etwas umständlich. Ansonsten habe ich nichts zu beanstanden. Review Source VR Verified Reviewer Social media strategist Marketing and Advertising Used the software for: 2+ years ### "The best email marketing software" August 17, 2022 5.0 It has beed more than positive. It has helped me improve my marketing and how much time i use to create campaigns has been reduced greatly. Pros I LOVE how I can manage the email marketing of my company and my clients. The easiest way to build automations and email flows when I build new campaigns. Cons I just love this software so i don’t have any complaints. I recommend this to everyone. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Mailchimp was very limited for what i wanted Review Source AV Alex V. Head of IT Banking Used the software for: 6-12 months ### "Easy to use with powerful featured" November 7, 2020 5.0 So far our experience has been very positive, and I would recommend ActiveCampaign to anyone who needs a marketing platform with advanced capabilities, or who has a large mailing list like us. Pros The setup of the platform was straightforward and it was very easy to get started. Our account manager has been very help. We had some initial compliance issues with getting our first campaign approved, but our account manager was super helpful in getting it through, and we have had no issues since. The platform is very powerful and we have only just begun to scratch the surface of its capabilities. Despite all the capabilities, it is very easy to send our a simple mailout, without needing to go through all the extra features, but when we have used the automation and integration features, the interface was easy to use, and we had no trouble achieving our requirements. Cons The only downside to the implementation was that it took a few days of back and forth to get through the checking process for our first email campaign. The initial requirements we were given were completely irrelevant Reason for choosing ActiveCampaign Capped pricing for unlimited emails instead of cost per email sent. Switched from [CreateSend](https://www.capterra.com/p/206349/CreateSend/) CreateSend charges per campaign sent, whereas ActiveCampaign charges a flat rate per month. The flat rate pricing is more suitable for a platform that get used regularly. Review Source DT Daniele T. Account Manager Internet Used the software for: 2+ years ### "Un ottimo software per la gestione delle proprie campagne email" February 3, 2023 5.0 Utilizzando ActiveCampaign abbiamo abbassato i costi e incrementato le revenue delle nostre campagne pubblicitarie. Pros Devo dire che da quando abbiamo iniziato ad utilizzare Active Campaing non ne possiamo più fare a meno. Nella nostra azienda gestiamo molte campagne pubblicitarie per i nostri clienti e le gestiamo facendo invii DEM ai nostri database utilizzando proprio Active Campaign. Da quando abbiamo iniziato ad utilizzarlo abbiamo sicuramente notato un migliroamento nei parametri e nelle KPI delle nostre campagne, parametri che facevamo fatica a raggiungere con servizi competitor. Nel complesso quindi direi che in azienda siamo soddisfatti della nostra scelta. Cons Il software è davvero ben fatto e di facile utilizzo, se potessi metter bocca su qualche cosa, andrei a migliorare un po' l'interfaccia utente per renderlo ancora migliore, ma già così svolge il suo compito più che egregiamente. Reason for choosing ActiveCampaign Mi è stato suggerito da persone di fiducia e dopo aver fatto un po' di ricerche online, ci siamo convinti nella scelta. Review Source CV Carlos V. Community Builder Civic & Social Organization Used the software for: 2+ years ### "Best alternative for us in Email Marketing, Campaigning, Event Management and Contacts Management" October 13, 2022 4.0 Great alternative for first steps on database management, form generations and email campaigning. Allows to grow in price at the same time that you need it. Pros The many alternatives and options is has regarding emailing, automatization of processes, contact managemt, forms generation, landing page generation... it's like our Bible in the company. And it allows you to start at a low princing option and go increasing whilst your company grows! Cons It might get a little bit too overwhelming and technical at the beginning, and when automatizations or database gets too crowded and complicated, it might get a bit slower. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Mailchimp didn't allow us to do not even half of the things ActiveCampaign does. It was the natural step from a free option to a paid one. Review Source Catherine W. Digital Marketer Marketing and Advertising Used the software for: 1-2 years ### "The most amazing Email Marketing tool ever" August 23, 2023 5.0 I don't have to spend unnecessary long hour trying to create the perfect campaign, with just a few clicks & I get what I want, with the auto distribution its such a blessing Pros Everything about this software is great, from the automatic marketing to the automatic sales,, every marketer should get this I highly recommend Cons There's nothing to dislike about this software, the only downtime is that it's slightly on the high side in terms of pricing but its worth every single cent & more Review Source Luciano Z. ChatBot and automation consultant Information Technology and Services Used the software for: 2+ years ### "The benchmark for quality email marketing" February 11, 2022 4.0 Over the years it has established itself as a standard solution used by many companies. Its pricing is not exactly convenient, but it offers many features that make it a suite of useful and valuable tools. Pros ActiveCampaign is complete, rich and articulated, full of features and possibilities. There are many possible integrations, also thanks to its well-structured API. The construction of sales funnel, automations and campaigns are easy to design and implement. Cons I would love to see ActiveCampaign more responsive. Sometimes automations are triggered late and this complicates the workflow and the testing/debugging phase. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I needed more control over automations Review Source Sunitha H. NATIONAL SCHOOL FEEDING PROGRAM FACILITATOR Program Development Used the software for: 1-2 years ### "ActiveCampaign review" March 23, 2023 4.0 Pros ActiveCampaign is incredibly user-friendly and intuitive; if you're ever stuck on something, the customer support is top-notch and unbeatable. What's awesome is that the data is immediately visible when viewing the customer profile page. Compared to other platforms, it's the easiest to use and navigate, making it ideal for newcomers and entrepreneurs looking to expand. Cons I have not discovered any particularly unfavorable features of the software. I would be delighted if it had affiliate tracking and payment processing integrated into it, which would make it even more excellent, although it is already remarkable. Review Source MD Monika D. Branding and Marketing Strategist Marketing and Advertising Used the software for: 6-12 months ### "Blown away by what's possible, the easy of use, and the support" September 20, 2020 5.0 I used both Mailchimp and AWeber before but I'm absolutely blown away by the ease of use and the many options that ActiveCampaign provides, making it a complete system. Pros I love the combination of email marketing, segmentation, dynamic content, lead scoring and integrated sales process management. It's easy to learn and set up. The induction process and the library are very helpful to get started quickly. ActiveCampaign is for me the tool that goes far beyond email marketing. The support and on-boarding call are amazing. Cons There are many options that I'm not using right now, simply because I don't have time to learn more about them at the moment. Alternatives considered [Keap](https://www.capterra.com/p/76390/Infusionsoft/) Reason for choosing ActiveCampaign ActiveCampaign provides all options I need and even more at an affordable price. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I was looking for options that only ActiveCampaign provides at an affordable price level. Review Source Sjoukje B. Blog coach Online Media Used the software for: 2+ years ### "Great automation software" January 10, 2021 5.0 I use Active Campaign for all my emails and it has been a total game changer. I have been selling courses for years now using AC and it's the heart of my company. Pros I love the automation options of Active Campaign. It saves so much time to let AC do my email marketing. And it's really intuitive, quite easy to learn. I especially like the "jump" functionality, where you can plant a subscriber anywhere in an automation you like. Cons Deep data integration is only available in the Plus subscription. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) The previous product didn't have the automation options I needed. Review Source JR Jana R. Content Manager Computer Software Used the software for: 1-2 years ### "Talk customers into workarounds instead of fixing problems" April 17, 2020 1.0 Could be a good product, but bugs and horrible attention to detail make this tool ineffective and frustrating to use. Pros The automations are smart and easy to put together. Excellent training videos. I also like the tagging options for segmenting lists. Cons I spend a ton of time each week dealing with bugs and managing workarounds with this tool. The email builder is not intuitive, and our designer had to design most of our email templates with code, which means that we can't use the most helpful tracking tools with our most attractive emails. My biggest issue with this platform is the bugs. I am also frustrated by the push back from their developer team via customer service. I don't think month to month reporting for individual automation emails is a big ask. I have spent three months emailing back and forth with their team and get nothing but workarounds that don't fix the issue. I also had an issue last year accessing sent emails, that problem took over a month to fix. This recent issue means that I can't track and optimize automations that took a ton of time to build. The constant push back I am getting from their team is incredibly frustrating. It makes me feel like they don't understand what someone trying to succeed with email marketing needs. I have forwarded these issues to our dedicated customer success manager and have heard nothing. Reason for choosing ActiveCampaign I have used MailChimp and SendinBlue with other companies, and they are more effective tools for email newsletters. This is the only tool I have used at this level in terms of automation and reporting. Review Source Norka G. Advertising Manager Information Technology and Services Used the software for: 6-12 months ### ""The best CRM tool I've tried"" February 20, 2022 5.0 Active Campaign helped us find the majority of our leads and track them through different sales funnels. This helps us save a lot of time and allows us to easily access the information in the reports. Active Campaign helped us increase customer retention through automations and emails. Pros Active campaigns are what I use for all my clients. Love it! Automation is my favorite feature. I recently learned more about it. This means that I can use it to send all the emails and reach more Potential Clients. Cons The ActiveCampaign email tool is a great option. ActiveCampaign offers a cost-effective alternative to other email marketing tools and has become one of my favorite programs and improves my company's performance. Switched from [Brevo](https://www.capterra.com/p/132996/brevo/) Because ActiveCampaign offered me much more quality and better results Review Source Photis D. M. Visionary Officer Marketing and Advertising Used the software for: 2+ years ### "You get what you pay for" January 5, 2021 5.0 Customer service has been very helpful. Pros Active Campaign is powerful and effective. It has everything you need in an email marketing service. Cons It comes with a cost and if you have many subscribers it can be too expensive if you're not making a good ROI Alternatives considered [Ontraport](https://www.capterra.com/p/220784/Ontraport/) Reason for choosing ActiveCampaign The price point Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Mailchimp changed the business model so it's not useful anymore to me but that's just my opinion. Mailchimp is still a very good option. Review Source VR Verified Reviewer Senior Research Analyst Hospital & Health Care Used the software for: Less than 6 months ### "Main ActiveCampaign user at my company" January 28, 2021 2.0 Overall, I've been able to use ActiveCampaign for simple, non-sophisticated methods (e.g., one-off e-mails). I don't fully understand how to stratify contacts and do automations, and when I set up a Zoom call with an ActiveCampaign employee, the response was very high-level and rushed. Pros I like that in ActiveCampaign I can quickly do a mass upload of contacts and assign them to specific lists. I also like the ability to use existing templates for marketing outreach--that is definitely a time saver. Cons While ActiveCampaign has a pretty slick interface, there are multiple aspects of the software that frustrate me to no end. For instance, it's difficult to move around template components and resize things. Compared to other design tools, this is frustrating. Also, the logic behind how to select people and move them into lists is confusing. I find tags and lists to be rather confusing, and the automations also aren't easy to understand and initiate. Admittedly, I don't have a marketing software but I've had a lot of trouble using the automated features in the software and instead have had to rely on one-off e-mails. Alternatives considered [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) Reason for choosing ActiveCampaign It was important that ActiveCampaign could integrate with GMail and send responses to GMail accounts. Also, the price point was affordable enough for my company to pilot it. Review Source Danielle M. Director Of Operations Design Used the software for: 2+ years ### "Active Campaign is good, but is it great? Read on..." February 10, 2021 4.0 Overall I'm neutral, it works but it isn't very sleek. I don't have any complaints really, it's just meh and feels like there are other things out there that are a bit easier and prettier. Pros I like that the businesses that I support, who still use this, are still happy. It's one of those if it isn't broke don't fix it things. I think it's super easy to setup a decent looking newsletter and use the CRM function and automation. I've setup a birthday automation for a client to be reminded of birthdays of customers so they can get free gift, this was pretty easy. Cons The interface is slow and dated. It reminds me of old software from the year 2000. I hate how clunky it is. I also think the emails tend to look a little dated too. I've tried to make them look more Squarespace like and it just can't. If you are into aesthetics, walk away. Review Source R. Michael A. CEO E-Learning Used the software for: 2+ years ### "Overall LOVE the product, tried a bunch of them" September 23, 2020 5.0 I've tried Infusionsoft, as well as a few of the other off the shelf CRM's. As far as breaking up my website, tracking, in setting up campaigns, I really think active campaign is the best bang for the Buck. Pros Active campaign gives me everything that I need to set up my autoresponders and links into all the software did I use needs to link into it Cons I write a ton of emails and their email composer, well I've used both of their composers, could be a bit better. Switched from [Keap](https://www.capterra.com/p/76390/Infusionsoft/) Infusionsoft is way too complicated and expensive. it also had a very dated way about doing things. Review Source CE Casey E. Product Manager Health, Wellness and Fitness Used the software for: 6-12 months ### "Good experience " June 23, 2023 5.0 Ultimately it's a good product and analytics don't lie, it helped. Expect to spend time training or pay for a walk through. Pros Active Campaign is good. Full of features but no bugs, no limit on campaigns. Avoid losing opens and clicks to the spam folder and see a map of subscribers who are opening. The prices on their plans are fair and competitive. The design experience is good.Conditional Elements will dissappear if the recipient is using a mobile device and others will appear based on criteria such as subscriber history. Marketing automation is a hot feature with RSS, A/B, and dated options. Cons I wouldn't call it intuitive or user friendly. The full on walk through is only available to plus customers for free, everyone else has to pay. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Review Source VR Verified Reviewer Webmaster Hospitality Used the software for: Less than 6 months ### "Flexible platform, lacking some customization." September 30, 2021 5.0 The customer service has been awesome and the platform itself is easy to use and very fast. I like it and will continue to work with it despite the negatives. Pros The ease with wich you can flow around the platform. Cons It lacks capability to customize reports in depth, I found that there were some things I wanted to report that I couldn't get out of the platform. Specially when it comes to list management and trying to figure out the confirmed and not confirmed users by list. There's just no way to filter the status of a contact, that was a big let down. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[nuevoMailer](https://www.capterra.com/p/112517/nuevoMailer/) Reason for choosing ActiveCampaign It offered the best price an queality. Review Source KC Kelsey C. Creative Lead - Digital Marketing Insurance Used the software for: 2+ years ### "ActiveCampaign Review" August 10, 2023 4.0 ActiveCampaign saves time by optimizing email marketing rather than traditional marketing such as billboards. Pros I like that ActiveCampaign makes it easy to create and personalize emails without coding nor manually through automation. Cons It has poor backend integration capability and lack offline access. Review Source SA Shawna A. Owner Marketing and Advertising Used the software for: 2+ years ### "Do not invest time and $$ in this platform" August 3, 2021 1.0 Automations are their focus. They cannot handle the most simple fundamental features of email marketing. Pros At the time we signed up for it, AC provided some features other platforms did not. Cons Way too many glitches, way too often. Often times they cannot and do not resolve the glitches. It constantly has unexplained problems and they are in different areas; not always the same feature glitching. Most recently I have been waiting for over 30 days for a resolution on problems with the "resend to those who are new contacts since the campaign was originally sent" feature. It does not work. Even trying to send campaign to a single new contact manually is not working. For over a month I've been told that they are "working on it". Today I asked for a credit while I wait for the fix. They flat out said no. Not until it's fixed will they consider a credit. I am paying $189 per month for inept service. This is NOT the first time this sort of thing has happened. We've been with AC for over 2 years. Review Source Aidan L. Director Health, Wellness and Fitness Used the software for: 1-2 years ### "Thorough Email & CRM Software" July 12, 2020 5.0 Pros AC is easily deployable and compatible with the rest of our tech stack, and this makes it easier for us to justify our continued use of it. The automations are easy to build, but complex enough to go further should you wish to. The email marketing system is thorough, and does what it says on the tin, The reporting capabilities are strong, and it is useful to have this all tied in with a clear CRM and Deal flow management system. The support team at AC are generally great, and depending on what tier you are on, they also provide generous support to their customers to make sure they succeed. Cons Sometimes the software bugs out, and doesn't do what you are asking it to do, although this is usually resolved quickly. The entry price for the higher tiers could be slightly lower. Alternatives considered [Keap](https://www.capterra.com/p/76390/Infusionsoft/) Review Source Similar Products Featured