# Page 24 | ActiveCampaign Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 24 - Is ActiveCampaign the right Email Marketing solution for you? Explore 2561 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/79367/ActiveCampaign/reviews --- ActiveCampaign 4.6 (2561) [View alternatives](https://www.capterra.com/p/79367/ActiveCampaign/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 24 - Reviews of ActiveCampaign ## Showing most helpful reviews Showing 576-600 of 2561 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Sabine J. Beziehungs- & Karrierecoach Professional Training & Coaching Used the software for: 1-2 years ### "Very happy with ActiveCampaign" November 2, 2023 5.0 Pros Preis-Leistungsverhältnis war einfach super. Cons That it is not a german based company. Deutsche Datenschutzkonformität ist deshalb etwas unsicher. Alternatives considered [GetResponse](https://www.capterra.com/p/153948/GetResponse/) Reason for choosing ActiveCampaign Preis-Leistung, Wird von vielen anderen empfohlen. Review Source Adam Reid ∙. Owner/Founder Health, Wellness and Fitness Used the software for: 1-2 years ### "Amazing support and easy to use auto-responder" October 15, 2020 5.0 Excellent, I think it's a fantastic email auto-responder with many other features to benefit lead management. I have found the support and ease of use much better than many of the competitors that I've tried. Pros I was given amazing support, especially when first using the software. I even had an individual call with their support team to show me how to use certain functions and explain various aspects. It's simple and easy to use and integrates really well with most other software I use e.g. Click funnels and Acuity without needing something like zapier. Cons That as my list grows I have to pay more for my monthly subscription, but to be honest I can understand that. Switched from [AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/) Ease of use and better CRM Review Source KK Kevin K. CMO Health, Wellness and Fitness Used the software for: 2+ years ### "Excellent tool for automation & scaling your mail campaigns" October 28, 2023 5.0 Really great support and FAQ / help center, for every question the support is helping in depth and covers every question you can imagine. Pros For me ActiveCampaign is essential for marketing. We collect leads, segment them with tags in AC and run automations and different funnels for the leads. With AC, we are able to do the right tagging, update the contacts with the activity protocol and live-update our Facebook Custom Audiences based on the behaviour of the users. Cons The pricing might go high with a high amount of leads, but you can change between Active and Passive leads, so this can be handled easily. Reason for choosing ActiveCampaign Better integrations, better lead management, better campaigns Review Source VR Verified Reviewer Head of Client Engagements Staffing and Recruiting Used the software for: 1-2 years ### "ActiveCampaign for email marketing and automation" June 24, 2021 5.0 Positive experience. ActiveCampaign's robust functionality has helped us streamline our work and grow our business. Pros ActiveCampaign is robust in it's functionality and features. We primarily use it for email marketing campaigns and segmenting target audiences. It helps us automate a lot of the follow-up process as well. We have also leveraged the deal flow / CRM aspects of it at periods too. The email plug-in / chrome extensions are useful as well. Cons Compared to other CRMs we've used to track leads, it's not as easy to use. It can be a little clunky and since it's processing a lot of data can be slow at times. Also, when I added the plug-in for gmail, I realize it is also pulling in contacts from my personal account...I haven't found an easy way to turn it off on my other gmail accounts and only use for work (but I'm sure that's user error). Reason for choosing ActiveCampaign We've stuck with ActiveCampaign over other email marketing and CRM tools for it's "one-stop-shop" ability to do pretty much everything we need. Review Source VM Vlad M. Entrepreneur Online Media Used the software for: 2+ years ### "Impressed since day one ..." July 6, 2020 5.0 Considering that most other software tools I use have the option to integrate with AC (which is super handy) and that through the automations I'm able to build in AC I'm able to simplify my marketing and boost results, and all for a very reasonable price, Active Campaign is a no-brainer for me and my business. Pros From day one I've always been a fan of AC, their marketing automations are easy to set up and use to boost my e-mail marketing and take it to a whole new level. Through their solution I'm easily able to automate, segment and communicate with my leads and customers and I'm not limited by a lack of functionality like with so many other providers. Cons The only real thing that always bugged me in AC is their labeling system for things like automations, forms, lists etc. It's a minor thing but it could be a lot more intuitive considering it's a basic function. The only other thing I can think to mention is that, although their customer support is great, it can take over an hour sometimes sitting on their support chat before a representative comes on. Review Source LH Louisa H. Owner Health, Wellness and Fitness Used the software for: 2+ years ### "My Active Campaign Review" January 11, 2022 5.0 We have used Active Campaign for nearly 5 years now, and love it! The customer support is exceptional - I love that they are there to help if you dont know how to use a function. My VA who uses ths system daily loves it and has a great relationship with our Account Manager who is very helpful too. Pros We love this software, it is so easy to use. Cons I can't think of any improvements to be made. We are happy with the product. Reason for choosing ActiveCampaign Recommendations from colleagues Switched from [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) It didn't have the functions that Active Campaign had - being able to create seperate lists and being more user friendly. Review Source CR Cam R. Head of Marketing Automotive Used the software for: 6-12 months ### "Good Overall Product but hasn't nailed 'great' in alot of areas " May 10, 2021 4.0 The one thing I do love about AC is their support - they are very easy to contact and it's a frictionless experience most of the time when reaching out. Pros I like that they have everything in place. The one area they do a great job is their automation abilities and email marketing- love this with AC. Cons They are, however, missing the mark in almost every other area. I find the software just is missing one too many key features within each of the other areas of the software that make it 'good' but not 'great'. For example, the segmenting of contacts - They miss the mark on allowing users to segment by date/time which makes it difficult to break apart contacts based on key time-based events... simple to do but missing. Or conversations, it's great that's all in one place but lacks a lot of function you can get else where. Alternatives considered [Help Scout](https://www.capterra.com/p/136909/Help-Scout/)[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[Intercom](https://www.capterra.com/p/134347/Intercom/) Review Source JH James H. CEO Information Technology and Services Used the software for: 1-2 years ### "Excellent CRM for Marketing & Sales" May 15, 2022 5.0 Pros ActiveCamaign is an excellent CRM system for anyone using email marketing to build a sales pipeline. Automations and customisations are easy to use with great design features. Contact and account management is clearly laid out and produces insightful and clear analytics and reports. Cons On the more expensive side for all features but worth it if looking to use email marketing to increase sales Switched from [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Decision to switch was made by marketing team Review Source aH andrea H. Diplom Sozialpaedagogin Mental Health Care Used the software for: 2+ years ### "Auch für EinzelunternehmerInnen geeignet" December 5, 2023 5.0 Der Support ist flott und hilfreich. Dennoch habe ich zur Optimierung auf fachliche Hilfe zurückgegriffen, da ich mich alleine nicht auskannte. Insgesamt bevorzuge ich allerdings sowieso immer die Zusammenarbeit mit Profis, so war das die logische Konsequenz. Pros AC erklärt sich überwiegend selbst, auch für NeueinsteigerInnen Cons Am Anfang erscheint alles überwältigend. Reason for choosing ActiveCampaign Die Webdesignerin arbeitet seit Jahren erfolgreich mit AC, auf deren Empfehlung habe ich mich verlassen. Review Source Saheed A. Owner Media Production Used the software for: 6-12 months ### "Active Campaign review" January 31, 2023 5.0 It is excellent and exciting that I don't want to use other email messaging app anymore Pros The CRM functionality to customize mail in a drag and drop and the ability to integrate more style into the email templates Cons The trial period and capacity is too small, pls add more number of free space to it Review Source BJ Basa J. Writer and publisher Arts and Crafts Used the software for: 6-12 months ### "Inside of the Campaign" March 2, 2023 5.0 It is impressive in terms of Campaigning and motivating aspects Pros It is a Very Good tool in making projects and other Sources Cons Sometimes it failed but so easy to fixed by the Team who managed Reason for choosing ActiveCampaign It is reliable and easy to gain.. Review Source RM Rebecca M. Owner Human Resources Used the software for: 2+ years ### "The best email marketing software available" July 9, 2021 5.0 Overall, I have been extremely happy with ActiveCampaign and don't see myself ever switching to another provider. Pros ActiveCampaign is crazy powerful and has so many features that make it a fabulous selection for email marketing software. I've used a few different email marketing programs and definitely think ActiveCampaign is the best - the tagging features are way superior to a lot of the entry level offerings and the automations are fantastic. On top of this, the service is brilliant and I feel confident in the team's ability to help me with any issues I'm experiencing. Cons Because it is so powerful, it can be a little confusing to new users who aren't tech-savvy. There is plenty of education though, so I do believe it is worth pursuing. Alternatives considered [Kit](https://www.capterra.com/p/175000/ConvertKit/)[Drip](https://www.capterra.com/p/164933/Drip/)[Mad Mimi](https://www.capterra.com/p/140718/Mad-Mimi/) Reason for choosing ActiveCampaign The pricing was far better for what was available and I had real life recommendations from other users. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Mailchimp's automation and tagging options weren't sophisticated enough for my needs. Review Source VR Verified Reviewer Lead Marketing Internet Used the software for: 6-12 months ### "Good marketing automation all-in-one tool" June 1, 2022 4.0 Active Campaign is a great tool to start E-Mail marketing and marketing automation endeavors. Pros What I like most is that ActiveCampaign is an all-in-one E-Mail Marketing tool, that enables the sendout of newsletters, the creation of e-mail marketing automations, lists, landing pages and much more. The tool has great integrations with Zapier that enables lead generation campaigns from other marketing channels (e.g. Meta, Google). E.g. we target users interested in our white papers on Facebook and integrate them to our e-mail marketing campaigns with ActiveCampaign. Cons For highly customized layouts and designs, ActiveCampaign is not the right tool. The landing pages do not really look very nice, and it is not easy customizing them. Furthermore, we had problems reaching the support the time our account got blocked. The Lead Scoring capabilities in ActiveCampaign are given, however they are not easy and intuitive. Review Source CE Crystal E. Vp Real Estate Used the software for: 6-12 months ### "Email Marketing that does it all!" December 27, 2022 5.0 I have really enjoyed using this program, it does everything i want it to do so far and even more. Create emails is really easy, Pros I like a lot about this software but the ability to capture leads and view insights of your emails is very valuable. Cons I cant think of anything, we switched from another program and this one does everything our other program didnt and more, i am very pleased with it. Reason for choosing ActiveCampaign Hubspot, Mailchimp, Campaign Monitor, Constant Contact Review Source Vincent Po B. Managing Director & Global Chief Marketing & Technology Officer Information Services Used the software for: Less than 6 months ### "Not perfect but a decent value for what it does" November 9, 2018 3.0 I've only been on AC for a few months now but so far, I've been reasonably satisfied with what it can do. I think there's still lots of room for improvement and feature upgrades but overall, I've found my email deliverability to be even better than when I was on IS. Pros I migrated to AC after using Infusionsoft for over 10 years. None of these apps are 100% perfect but I was surprised how quickly I was able to migrate my funnels/automations to AC. We migrated away from IS because of the way they treated us as a long-time customer. I like the templated automations AC has that can get you setup quickly for common, simple automations. Good volume of integrations and the price for email marketing & marketing automations is pretty good vs other apps on the market that much more expensive. I can do a lot out of the box vs Infusionsoft I had to purchase additional 3rd party integrations/apps to achieve the same results. Cons I haven't experienced it myself (yet), but I see a lot of complaints about slow support response which is worrying. I do find the email editor to be clunky and rather dated compared to Infusionsoft's email builder. The UI could have better and quicker access to certain sections where it takes a few clicks to get to sections (e.g. takes too many clicks to go and manage tags). I see a lot of feature requests that are pretty much there for a long time with no real timeline for implementation which is a little worrying. Review Source WT Wendy T. Marketing Consultant E-Learning Used the software for: 2+ years ### "Game changer" November 10, 2021 5.0 I love this product. It has most of the functionality I need, it's intuitive and the support is excellent. Pros AC is easy to learn and use. It can be as simple or sophisticated as you need it to be. Cons Better integration with Kajabi would be useful and Wordpress is clunky. My biggest gripe is that emails seem to go to spam more than with Infusionsoft. Alternatives considered [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Review Source VR Verified Reviewer Owner E-Learning Used the software for: 6-12 months ### "My ActiveCampaign Review" August 20, 2022 4.0 unless you’re paying someone to dedicate all of your time to it. Pros I like how powerful it is and the capabilities. Cons They need more plug and play recipes. The recipes need some ways to tie into each other on a very rudimentary level so that users are not spending so much time learning how to configure and then manually configuring the automation. This is a major downside of this software. It is too time-consuming to ever use to its full potential unless you’re paying someone to dedicate all of your time to it. Review Source MC MICHELE C. founder Individual & Family Services Used the software for: 2+ years ### "Great automations, great customer service" October 29, 2020 5.0 10/10 for the many years I've been with them. Stellar customer service and customer education. Their blog, help site, and marketplace are also super helpful. Pros Detailed automations and automatable custom content Detailed segmentation and tagging Text message capability Easy creation of automations and messages Cons The editor is sometimes wonky with font sizes etc. and the UI in the editor could be slicker/more modern Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Wanted better capabilities. Years ago! Review Source JS Julie S. Director Recreational Facilities and Services Used the software for: 6-12 months ### "Pricey, but full of features" August 23, 2021 5.0 Overall my experience has been good. I love being able to see exactly what my clients are doing, and how they're interacting with the content I send out. Pros Active Campaign has the capability to just about anything your business needs in the CRM sphere. Their automations are easy to set up, and their client management is easy to read and work with. Cons The email campaign functionality is a bit clunky and not super intuitive. Users are limited in terms design, you can't easily use custom fonts, and it's difficult to make the AC emails attractive. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) AC's automations are superior. Review Source TK Troy K. CEO/Founder Marketing and Advertising Used the software for: 1-2 years ### "Fantastic Email Marketing Platform" May 24, 2022 5.0 As a digital marketing agency, we use all the major email platforms. Email/marketing creation, design and automation has become vital for our clients. AC provides a great design platform and in our opinion the best automation features for robust drip and funnel campaigns. It is now the only email marketing platform that I recommend to clients. Pros Of the major email marketing platforms ActiveCampaign, IMO, provides the best design capabilities, the best email automation functionality (drip funnels), and excellent list management. Cons While the platform does allow great and easy resend options, I wish it had the ability to make edits to the email body. You can edit the email campaign name and the subject line. But every once in a while you find the need to edit (or in our case a couple of times) correct some grammar from the original email prior to resending to the whole list or just to unopens. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Switched from [Campaigner](https://www.capterra.com/p/266291/Campaigner/) Was going to switch to something and happy the team switched to ActiveCampaign. Campaigner is an archaic and really pretty horrible email platform to use. Review Source CZ Cristian Z. CEO Management Consulting Used the software for: Less than 6 months ### "Una herramienta potente, simple y de rápida implementacion." December 3, 2021 5.0 Logré armar un proyecto complejo en tiempo récord gracias a AC pues debía incorporar en un plazo muy breve a un grupo de empresarios/as participantes. Antes era un trabajo enorme llamando y explicando el proyecto uno a uno. Esta vez, el embudo completo lo gestionamos con AC y me sorprendió lo rápido que pudimos avanzar. Pros Es una herramienta muy potente. Estoy muy contento con la decisión. El UX es muy agradable y simple. Subir y limpiar mis bases de datos fue simple y muy rápido, así como usar uno de sus muchos formatos tipo para lanzar mi primera campaña. Todo el sistema de reportes es un completo y tienes información en tiempo real sobre el desempeño de las campañas. Las pruebas A/B me fascinaron: pasé de 28% de apertura a +55% ajustando solo el "subject". Por otro lado los webinars son muy potentes: específicos, agiles y muy detallados. También la asistencia, la biblioteca de ayuda y los mailings de seguimiento. Cons Me costó un poco entender la diferencia entre "listas" y "contactos" para realizar las segmentaciones. He realizado algunas integraciones básicas que funcionan muy bien, aunque creo que el potencial es enorme, me falta dedicar más tiempo para eso. Alternatives considered [Ubersuggest](https://www.capterra.com/p/229169/Ubersuggest/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reason for choosing ActiveCampaign Porque la automatización de procesos es increiblemente potente y personalizable full por que me permite crecer junto a mi negocio integrando CRM posterior. porque su manera de monetizar es más simple y clara que Hubspot Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) En relacion al tiempo que dediqué para aprender a usar y lanzar una campaña en mailchimp, no logré nunca estar cómodo, sólo lo usé para el mail de fin de año. En cambio, AC es una plataforma completamente superior, más simple, más profunda, completa y que te ayuda a entender cómo ir gestionando a tus prospectos y clientes. Review Source BB Bianca B. Marketing Manager Hospitality Used the software for: 6-12 months ### "Easy to use, affordable, feature-packed and brilliant customer support." January 5, 2022 5.0 From the minute I signed up, my entire onboarding experience was superb. I was contacted by a local rep here in Australia that made sure I got the right plan for the company I work for, and they're still checking in with me 9 months later to see if I need help or want to book a free strategy call to optimise my campaigns. They truly practice what they preach. Pros I love everything about ActiveCampaign. The company has come a really long way in the last few years. The functionality and ease of use, plus their Help articles and videos are amazing. I considered making the switch years ago when I was using Infusionsoft but there was still a lot of features to be built. Now, I think it's years ahead of Infusionsoft and their customer service is so much better as well which makes the whole experience using it every day so much more enjoyable. Cons It can get a tad expensive for small businesses if you're only using it for email marketing. I suggest using as many of the features as possible to automate so you get your bang for your buck. Review Source ME Mikael E. Business owner Sports Used the software for: 2+ years ### "Highly recommended email service provider (and so much more)" June 26, 2020 5.0 Outstanding. In addition to how great the software is, the few times I've been in contact with customer support, that experience has also been very, very good. And the pricing is very reasonable for what the product gives you. Pros I am only using the Email Service Provider side of the software, not the CRM, so I will comment from the ESP perspective. What I like the most is the unlimited flexibility and features. In the "old days", marketers needed super expensive and complicated software like Infusionsoft to achieve what ActiveCampaign can do, in terms of automation, rules, segmentation and so on. This unlimited flexibility means you can make your email marketing as simple or as sophisticated as you like, the choice is yours. Generally speaking, the features of the software are outstanding! Cons In some ways the user interface can be a bit clumsy, e.g. when creating an email campaign. It's not bad, but there's room for improvement. Alternatives considered [Kit](https://www.capterra.com/p/175000/ConvertKit/)[GetResponse](https://www.capterra.com/p/153948/GetResponse/)[Keap](https://www.capterra.com/p/76390/Infusionsoft/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/) Reason for choosing ActiveCampaign The best combination of features and functionality and price, by a large margin. Switched from [AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/) I needed more functionalities and flexibility in automation and segmentation. Review Source MD Mike D. Founder Marketing and Advertising Used the software for: 1-2 years ### "Robust email marketing platform with sales tools" February 15, 2024 4.0 Good, only wish the connection would be faster. Pros Be able to have your email marketing and sales follow-ups in one place, not having to switch between platforms, and therefore you're sure you always have all the data at one place. Email campaigns are easy to set up, as well as the automations. Cons It's sometimes very laggy, especially the email builder and the automations. I'm based in Spain and it sometimes felt like I was back in the 90's due to the slow responses from their server. Alternatives considered [Keap](https://www.capterra.com/p/76390/Infusionsoft/) Review Source ST Steven T. Founder Marketing and Advertising Used the software for: 2+ years ### "Why I would still choose ActiveCampaign over other email platforms" August 17, 2021 5.0 Pros I found ActiveCampaign took a little bit of a learning curve as do most things, but once you have developed an understanding of the software it is fairly easy to set up a campaign, add emails and monitor the mailings. Cons I did not really experience anything in dealing with the software that I found to be disappointing. I was able to learn and follow the architecture and get done what I needed to do in a timely manner. Reason for choosing ActiveCampaign It has been a while since I underwent the selection process where I choose ActiveCampaign. I wanted what I felt was an inclusive solution handling fundamental email marketing as well as being able to extend comfortably into marketing automation without reinventing the well. I felt like ActiveCampaign best fit the bill here at an affordable cost. It came highly recommended by several people that I knew and trusted and it demonstrated the ability to grow with my list without breaking the bank. Review Source Similar Products Featured ## Related categories [Email Marketing](https://www.capterra.com/email-marketing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[CRM](https://www.capterra.com/customer-relationship-management-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.