# Page 4 | ActiveCampaign Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 4 - Is ActiveCampaign the right Email Marketing solution for you? Explore 2561 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/79367/ActiveCampaign/reviews --- ActiveCampaign 4.6 (2561) [View alternatives](https://www.capterra.com/p/79367/ActiveCampaign/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 4 - Reviews of ActiveCampaign ## Showing most helpful reviews Showing 76-100 of 2561 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Vincenzo Bernardino R. Freelance Marketing and Advertising Used the software for: 1-2 years ### "Marketing automation with superpowers " April 6, 2025 4.0 I've used it in different instances to create automation. It's not the easiest tool but not even too hard, it goes very deep Pros If goes very deep into marketing automation building Cons There's nothing I don't like maybe it's a bit pricey but it makes sense for the tool Review Source IN Inamari N. Marketing Executive Information Technology and Services Used the software for: 2+ years ### "Overall great experience, some bugs have creeped up" April 14, 2025 4.0 Pros The ease of use of setting up an automation, importing contacts etc. Cons Seems to be a bit buggy lately, with some criteria like "send in a contacts timezone" (which I used to praise and use constantly) not executing. Review Source MW Maike W. Coach Education Management Used the software for: 2+ years ### "Meine ActiveCampaign Bewertung " March 23, 2025 5.0 Ich bin sehr zufrieden und werde es weiter für mein Email-Marketing nutzen. Pros Die umfassenden Möglichkeiten der Nutzung. Perfekt für professionelles Email-Marketing Cons Einige Anwendungen sind kompliziert. Ich musste mir erst Tutorials vor der Nutzung anschauen. Review Source CG Caroline G. Bloggeuse Déco et Décoratrice d'intérieur Design Used the software for: 2+ years ### "Avis ActiveCampaign / Bloggeuse Déco" February 9, 2025 5.0 Je suis utilisatrice depuis 2021 et toujours ravie de mon expérience avec ActiveCampaign. Le support client a toujours été à l'écoute de mes demandes. ActiveCampaign correspond parfaitement à l'utilisation dont j'ai besoin pour mon activité en tant que Bloggeuse déco / Décoratrice d'intérieur. Pros Novice dans l'utilisation d'un logiciel d'e-mailing, j'apprécie la prise en main fluide du logiciel. Le support client est également très réactif. Cons Aucun, sinon j'aurai changé de logiciel. Review Source AW Andrew W. Owner Marketing and Advertising Used the software for: 6-12 months ### "Advanced automation platform" May 4, 2025 5.0 Pros It’s one of the most powerfull marketing automation platform out there, pretty cool if you wanna set up some detailed customer journeys Cons Automation builder can feel clunky and knowlege base articles are often too sparse when you need step-by-step guidances Review Source RS Rhea S. Internal Sales Executive Utilities Used the software for: 2+ years ### "Digital marketing using campaigns has gotten a whole lot easier with ActiveCampaign." September 25, 2024 5.0 ActiveCampaign has offered us the most successful experience in creating, running and managing marketing campaigns. It allows us to create personalized campaigns to target specific audiences which increases our chances of attracting more leads. ActiveCampaign has helped us get the most from our marketing campaigns. Pros ActiveCampaign has alway won the day for us by making it so easy to perform the tedious tasks that has to be done now and then. It also has very productive prospecting tools that help us personalize our campaigns to target specific audience. ActiveCampaign gives us useful performance insights and reports that help us take informed actions to improve returns from our marketing campaigns. Cons It has been all smooth with ActiveCampaign and we have not had any issues to complain about. Review Source MP Michaela P. Heilpraktikerin für Psychotherapie - Traumatherapeutin Mental Health Care Used the software for: 2+ years ### "Active Campaign - ein wichtiges Tool zur Kundeninformation und für die Bewerbung von Angeboten" February 2, 2025 5.0 Ein hilfreiches Tool, um seine Mailliste regelmässig und optisch ansprechend zu informieren. Vielerlei Möglichkeiten zusätzliche Tools, wie Videos, Umfragen, Links usw. einzufügen. Pros Einfache Newslettererstellung, umfangreiche Kontaktverwaltung und übersichtliche Auswertungsstatistiken Cons komplizierte Einstellung in punkto Zustellbarkeit, d.h. wie kann ich die Auslieferung maximieren Review Source SS Sandra S. Heilpraktikerin Alternative Medicine Used the software for: 1-2 years ### "Gutes Newsletter-Programm" April 8, 2025 4.0 Pros Wenn man sich einen Überblick geschaffen hat ist es eine einfache Bedienung. Die Bausteine sind leicht zu platzieren. Cons Der zuletzt angehobene Preis, anfangs war die Einarbeitung zeitraubend Review Source AM Angelina M. E-Mail Marketing Mentorin Marketing and Advertising Used the software for: 1-2 years ### "ActiveCampaign ist nicht nur ein Tool es arbeitet für mein Business" January 27, 2025 5.0 Ich nutze ActiveCampaign schon von Anfang an meiner Selbstständigkeit und habe schon andere durch meine Tätigkeit als VA kennengelernt die lang nicht das bieten. Pros Die Umfangreichen Funktionen, das alles an einem Ort ist, das es mit anderen Tools verknüpfbar ist und die leichte Bedienbarkeit. Cons Aktuell ist es für mich der einzige Nachteil der Preis. Review Source AC Alejandra C. Ceo and Mentor of Realtor Factory Education Management Used the software for: 6-12 months ### "Good Tool to Communicate" March 11, 2025 4.0 It has worked well for collecting my clients' data and keeping communication active via email. Pros Is easy to use. I find it really secure. Cons Good features, but pricing is a bit high Alternatives considered [Kajabi](https://www.capterra.com/p/154682/Kajabi/) Reason for choosing ActiveCampaign Yes I did, but I would change to Kajabi in the future if I would need to. I would like to have a training to know Active Camping better before I change my business tool. Review Source MA Matteo A. CFO Accounting Used the software for: 2+ years ### "Not bad, but price too High" March 12, 2025 3.0 Pros Friendlyness, easy to use, functionality Cons Price! It is really too expensive. Review Source JA Javier A. Marketing Manager Education Management Used the software for: 2+ years ### "Affordable and complete CRM software." October 26, 2024 5.0 Been using it for several years and I'm very satisfied by the software. Pros It's a complete CRM Software at an affordable price point that easily competes with Hubspot. Cons The lists feature could use some tweaks to be more versatile and edit criteria on the fly. Alternatives considered [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reason for choosing ActiveCampaign Pricing was the key factor to decide in between these two options. Review Source SR Stephanie R. CEO Online Media Used the software for: 2+ years ### "Easy to use for Non-Tech-People like me!" December 4, 2024 5.0 I am a very happy user since severeal years. Pros Very easy to handle for sending campaigns to my community. Cons Sometimes it is a little bit difficult to unterstand which plan I need. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) more possibilities and easier to use than Mailchimp Review Source ZZ Zandalee Z. Senior Analyst Programmer Retail Used the software for: 2+ years ### "What I Experience with ActiveCampaign" September 16, 2024 5.0 Creating, customizing and sending outbound marketing emails is made easy by ActiveCampaign. Pros ActiveCampaign offers capabilities which allows me to automate marketing in real-time. Cons Kudos to the in-house technical team for ensuring zero issues on ActiveCampaign Review Source NE Natalie E. Schlafcoach Individual & Family Services Used the software for: 2+ years ### "Feedback Activecampaign" December 1, 2024 4.0 This email tool contains everything you need and is suitable for both beginners and professionals. Pros The application is easy and the connection to other tools works without any problems. Cons Campaigns are not always sent at the set times, which can have a negative impact on business. It takes a long time for employees to contact you. Review Source FJ Felix J. CEO E-Learning Used the software for: 2+ years ### "Herausragendes Tool" November 4, 2024 5.0 Auch der Support ist eindeutig hervorzuheben. Pros Sehr intuitive Bedienung bei der Erstellung von automatisierten E-Mails. Mit allen möglichen Optionen und Integrationen mit anderen Tools. Kann mir kein besseres Tool vorstellen. Cons Ladezeit beim erstellen von Kampagnen könnte verbessert werden Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Wegen der großartigen automationen bei activecampagne Review Source MS Mauro S. Avvocato Legal Services Used the software for: 2+ years ### "Occhio agli incrementi di costo senza preavviso" October 2, 2024 1.0 Usato per anni, hanno cambiato le politiche di prezzo raddoppiando i costi per 3 volte di fila in poco tempo, senza alcun preavviso, contattata l'assistenza non è stato possibile neanche modificare il piano, perchè sono previste modifiche solo verso i piani più costosi. Rispetto a quello che offre oggi il mercato a parità di prezzo non conviene affatto ! Pros Usato per anni oggi non è più competitivo. Cons L'assistenza inesistente, risponde dopo giorni ed è assolutamente inconcludente. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Brevo](https://www.capterra.com/p/132996/brevo/) Reason for choosing ActiveCampaign All'epoca era il migliore per qualità/prezzo Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Quanto è stato installato era il migliore per qualità/prezzo a mio parereee Review Source BL Billy L. Operations Law Practice Used the software for: Less than 6 months ### "ActiveCampaign - in depth marketing software" November 15, 2024 4.0 An in-depth marketing and automation software that improves your email marketing through data and automation. Pros Activecampaign is a great way to store a central contact list and send out marketing emails - that's what I use it for -The segments and tag functions make it easy to split up a list of contacts into different categories and send out more personalised emails -Activecampaign seem to keep releasing new promising features, which is great to see -The tracking of clicks, click-throughs, privacy clicks etc.. works very well and is useful to track data of emails sent Cons 1\. I wish that you could A/B test (or split test, as they call it) an email for time sent, but when I change one of the emails schedule it automatically changes the other so I cannot A/B test for time sent 2.Some parts of the software can be hard to use, but this isn't a huge con as once you spend some time getting to grips with it it's OK Review Source RM Roberto M. CEO Retail Used the software for: 2+ years ### "Buen servicio de gestión de correos y automatizaciones" March 11, 2025 5.0 Pros Fácil de usar, intuitivo y cómodo, la herramienta ideal para sacarle partido a una base de datos de clientes Cons Estamos contentos con el servicio pero si se pudiera decir algo añadiríamos más opciones de personalización Review Source LK Lara K. Coach Health, Wellness and Fitness Used the software for: 2+ years ### "Happy since a couple of years" October 28, 2024 4.0 Pros Quite easy to use. I mostly send automated mails after clients ordered. Therefore it's perfect for me. Cons It seemed to me that the automation functionalities in my plan were reduced. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) To me the usage of mailchimp by that time was confusing. Review Source LM Lisa M. CEO Marketing and Advertising Used the software for: 2+ years ### "Seit 8 Jahren glückliche Nutzerin - klare Empfehlung." December 3, 2024 5.0 Ich nutze Active Camapaign nun schon 8 Jahre und bin immer noch sehr glücklich mit meiner damaligen Entscheidung. Pros Die Automatisierungsmöglchkeiten sind mit die Besten auf dem Markt Cons Zustellrate im deutschsprachigen Raum ist leider schlechter geworden. Review Source VR Verified Reviewer Owner Real Estate Used the software for: 6-12 months ### "its decent but not good" January 7, 2025 3.0 overall my experience has been just below average Pros the service is bit complicated to use and set up Cons the cost versus the features is not the best Review Source BH Britta H. Owner Health, Wellness and Fitness Used the software for: 1-2 years ### "Meine ActivCampaign Erfahrungen" October 20, 2024 5.0 es funktioniert einfach! Ich kann ohne Vorkenntnisse mein E-Mail Marketing umsetzen Pros es ist sehr einfach zu verwenden und die Automatisierungen sind Toll! Cons manchmal ist die Serverantwort sehr langsam Switched from [CleverReach](https://www.capterra.com/p/148273/CleverReach/) die Funktionen bei ActivCampaign sind einfacher zu bedienen Review Source MB Mirko B. Sales Trainer and Business Mentor Marketing and Advertising Used the software for: 6-12 months ### "I like this Tool" October 22, 2024 4.0 I am very satisfied with the ActiveCampaign campaign and can recommend it. Pros The possibility with the automations and the many integrations Cons Especially at the beginning, the great functionality can overwhelm you a bit. Sometimes the websites build up very slowly Switched from [Brevo](https://www.capterra.com/p/132996/brevo/) Newsletter2go / Sendinblue was not so good to adjust with the automations Review Source CR Cris R. Functional Fitness Coach Health, Wellness and Fitness Used the software for: 1-2 years ### "AC is a green light " January 18, 2025 5.0 Brilliant and would recommend to anyone who wants to scale their email marketing Pros It has everything you need to manage all of your email marketing Cons Sometimes it was difficult to load if internet speeds weren’t 100% Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.