# Page 50 | ActiveCampaign Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 50 - Is ActiveCampaign the right Email Marketing solution for you? Explore 2561 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/79367/ActiveCampaign/reviews

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ActiveCampaign

4.6 (2561)

[View alternatives](https://www.capterra.com/p/79367/ActiveCampaign/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Page 50 - Reviews of ActiveCampaign

## Showing most helpful reviews

Showing 1226-1250 of 2561 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

CS

CHANDAN S.  
Email Marketing Specialist  
Market Research  
Used the software for: 1-2 years

### "Excellent toll for Automation"

April 6, 2021

4.0

I am using ActiveCampaign from last 9 Months. This tool has some excellent feature for Email Automation

Pros

Excellent feature creating Customer Journey, Workflow and Automation. ActiveCampaign provides different channels for marketing for eg Email, push Notification etc.

Cons

Drag and drop feature is quite outdated. I request ActiveCampaign team to make this feature advance like stipo or Beepro.

Review Source

Maurice René D.  
Commerce  
Capital Markets  
Used the software for: Less than 6 months

### "Logiciel irremplaçable dans l'email de marketing "

October 24, 2023

4.0

Pros

Logiciel facile à prendre et utiliser . Très fiable et spécialisé dans l'email de marketing

Cons

Certains messages tardent à venir mais c'est fiable et je recommande aux autres Prospect l'utilisation de ce logiciel

Review Source

Jennifer W.  
Owner/Trainer  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "love it love it love it"

January 2, 2019

5.0

I love active campaign. I found it when i first started out and was looking for something that had lots of features that didn't cost an arm and a leg. Active Campaign was there and i still use them today.

Pros

The customer service is amazing. I love all of the features for the price as well.

Cons

I wish the forms were a bit nicer looking and not so blah.

Review Source

Response from ActiveCampaign

February 7, 2019

Hi Jennifer, Thank you the kind feedback. It's great to hear that you've had such a good experience with our customer support team. Best, Your Friends at ActiveCampaign

GL

Gaelle L.  
CEO  
E-Learning  
Used the software for: 2+ years

### "Love ActiveCampaign for their automations. Very complete "

November 5, 2021

5.0

Pros

the automations are very useful to save time and have follow up emails with customers. very complete tagging system too

Cons

the landing page option that was newly developed could use some improvement to be fully customizable but with the automations behind it is still possible to get things done. just takes a bit more steps

Review Source

JM

Jeannie M.  
Company Owner  
Professional Training & Coaching  
Used the software for: 2+ years

### "Convenient "

December 30, 2020

5.0

The process from start to finish has been an easy

Pros

My staff have used active campaign and have found this to assist in our marketing goals.

Cons

There has been nothing that my staff have informed me that has been an issue

Review Source

EP

Emvo P.  
Student  
Information Technology and Services  
Used the software for: 2+ years

### "Very competitive software "

May 27, 2022

4.0

The overall experience with active campaign have been good so far because it's helping me out with the tracking mail, marketing mail...

Pros

What I like the most about this software is the running and the time is getting me.

Cons

One thing I like least about this software is taking to long to setting up and giving me pain.

Review Source

NM

Nahiyan M.  
Reviewer  
Sports  
Used the software for: 6-12 months

### "Best crm sofware out there"

December 24, 2022

4.0

Client assistance is perfect. Get replies to questions very quickly on account of their visit administration. Programming is extremely simple to utilize and comprehend. Heaps of mixes that function admirably with not many bugs. Simply a generally speaking simple client experience that allows you to finish a great deal of work rapidly.

Pros

I like the facts it is very interesting

Cons

It isn't beginner friendly it is hard to work for beginner

Review Source

JT

Jaime T.  
assistance  
Human Resources  
Used the software for: 6-12 months

### "Real Good To Use"

March 9, 2023

4.0

it took a while to get the hang of it but once I did it worked great.

Pros

it's very effective and it's not really time consuming.

Cons

it is hard to use at first. No clear instructional guide.

Review Source

MA

Monique A.  
President  
Professional Training & Coaching  
Used the software for: 6-12 months

### "Best CRM I’ve ever used"

December 22, 2020

5.0

Very happy with AC. Would highly recommend.

Pros

I’m new-ish to online business and the ease of use and great training resources made using Active Campaign a no brainer for me.

Cons

Like learning anything new there’s a learning curve. Sometimes the email design in campaigns was a little clunky

Switched from

[AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/)

Better integration with click funnels

Review Source

BM

Bryan M.  
Co-Founder  
Wireless  
Used the software for: 2+ years

### "Best value of all of the marketing automation software"

October 2, 2018

5.0

Pros

Any beginner can get rolling quickly with an email campaign. On the other end of the spectrum the more advanced have the ability to setup custom events using triggers on their website. Integrates with WooCommerce and Shopify as well, bring payments and customer info into your automation toolbox.

Cons

I wish the CRM had an Android app but that seems to be in the works.

Review Source

Response from ActiveCampaign

October 8, 2018

Thanks for the feedback, Bryan. Glad to hear that you've found ActiveCampaign to be of value to you. -Your Friends at ActiveCampaign

Rita K.  
assistance  
Human Resources  
Used the software for: 6-12 months

### "ActiveCampaign outils CRM d'envoie de mail intégrer pour des petite entreprise"

October 4, 2023

4.0

je les utiliser pour un clients

Pros

ActiveCampaign outils CRM d'envoie de mail intégrer pour des petite entreprise

Cons

ActiveCampaign n'est pas trop reconnus sur les clients

Review Source

SG

Sonia G.  
CEO  
Retail  
Used the software for: 6-12 months

### "The easy of use is what makes it valuable"

May 28, 2020

5.0

Pros

Easy to use, integrate and automate. I can know re-target several times the same costumer with different company and automate promotions to focus on the business side.

Cons

High price for small online stores. You need to have a clear email marketing strategy, after you have it it pays for itself.

Alternatives considered

[Kit](https://www.capterra.com/p/175000/ConvertKit/)

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

I switch because the automation on ActiveCampaing are visual and quickly to implement.

Review Source

TW

Tracie W.  
Owner  
Apparel & Fashion  
Used the software for: 6-12 months

### "Love the Product!"

February 12, 2021

5.0

Overall my experience had been great. I enjoy using the platform and will continue using it as a method to reach my custom tees by email.

Pros

This platform is very intuitive to use and I enjoy the additional analytics that are included. The dashboards and the workflows have been very helpful in automating email tasks for the business.

Cons

Integration with products are available at the next tier of pricing. For a small business, production integration is something I am use to with my prior platform and I’m not sure upgrading to $75 per month is feasible for that feature even though I miss having that option available.

Review Source

IV

Ivan V.  
IT Coordinator  
Non-Profit Organization Management  
Used the software for: Less than 6 months

### "Up and coming email marketing platform that needs to fix minor issues"

September 16, 2019

4.0

It's a cheaper alternative to a product like pardot that we considered using. But, it just has minor issues that made it not worth it for us in the end.

Pros

It's very cheap for the services they offer. There is a great amount of customization and especially through the automation that is very extensive. Also, there are pre-made automations for you to use if you don't understand how to make your own, but either way the guides they have everything you need to know on how to make your own. Also, customer service is amazing. They truly went out of their way to make our transition to the product better and even did all the exporting of our email contacts from Emma to them easy to do.

Cons

Minor issues that can be annoying. The builder is wonky. Not like a lot of the other email marketing services we have worked with. Sometimes campaigns we start on go away. Also, very importantly is that emails sent don't come out looking well for those that use outlook! Very bad thing that needs to be fixed.

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Switched from

[Emma by Marigold](https://www.capterra.com/p/75428/Emma/)

Wanted more customization to our email marketing through automation. In the end some of the issues we had just did not make it worth it.

Review Source

SK

Shenee K.  
CEO  
Marketing and Advertising  
Used the software for: 6-12 months

### "My ActiveCampaign Review"

April 1, 2022

5.0

Pros

Being able to see who opened and clicked in my email so that I can strategize with different flow options

Cons

Navigation. Its hard to get around the site sometimes.

Review Source

SL

Sandy L.  
Health Coach  
Health, Wellness and Fitness  
Used the software for: Less than 6 months

### "Exactly what I need to manage my campaigns and marketing"

April 13, 2022

5.0

It's easy to learn and set up, allows me to create my campaigns, manage my subscribers, and have some nice features that similar products don't have

Pros

Easy to learn, lots of great features, did everything I needed

Cons

I haven't found anything that I dislike so far

Alternatives considered

[Drip](https://www.capterra.com/p/164933/Drip/)

Reason for choosing ActiveCampaign

Active Campaign had the features I needed

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Mailchimp wasn't as flexible as I would have liked, definitely had some limitations, and I found that it didn't have nearly as many features and assists as Active Campaign

Review Source

VR

Verified Reviewer  
Head of Reservations  
Leisure, Travel & Tourism  
Used the software for: 6-12 months

### "Great way to keep track of customer data"

December 29, 2018

5.0

Pros

I like that you can file your customer data on ActiveCampaign and link your email to it, so every email between you and the customer is recorded and logged in one place. ActiveCampaign makes it easy to see where the customer is in the sales process and this is flexible to suit your business' requirements.

Cons

ActiveCampaign is a very useful tool, but it can take a little time to get used to.

Review Source

JJ

Jenn J.  
Founder & CEO  
Marketing and Advertising  
Used the software for: Less than 6 months

### "ActiveCampaign is amazing!"

September 20, 2022

5.0

It's been amazing! I switched from Flodesk because I wanted an ESP that can do more and provide more insights to analytics. AC delivers!

Pros

I love how easy it is to use and how many capabilities there are.

Cons

I wish there was a mobile app that allowed us to craft and send broadcasts/campaigns from our phones!

Alternatives considered

[Kit](https://www.capterra.com/p/175000/ConvertKit/)

Reason for choosing ActiveCampaign

AC has a feature that I was particularly looking for that CK did not!

Review Source

Patty M.  
Social Media Manager  
E-Learning  
Used the software for: 2+ years

### "Active Campaign Email Management"

January 5, 2021

5.0

I like knowing that if someone signs up for my emails, they can opt-in and out easily. I also like knowing that my email list and email campaigns are secure.

Pros

I like the automation of creating email campaigns and being able to track opening of emails. Connecting via email with your audience is important because you cannot rely on social media platforms as you had in the past.

Cons

I don’t sent out many emails, but I wish it was easier to begin and email campaign. Since I don’t do it often, I feel like I have to relearn it each and every time.

Review Source

JS

Jordi S.  
Marketing Specialist  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Awesome tool for email marketing automation"

December 21, 2020

5.0

Very good experience overall. Very helpful support, through email and phone. Awesome functionnalities. Love it!

Pros

Easy of use of automations, contact management, list and form creation and integration. Very easy to use.

Cons

The website is a little slow, and a lot of integration require upgraded plans.

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing ActiveCampaign

Powerful automations, integrations and user interface for automations.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Mailchimp was not powerful enough, and their user interface was very confusing. Also their form design and integration was pretty bad.

Review Source

SW

Stephanie W.  
Support Specialist  
Hospitality  
Used the software for: 6-12 months

### "Total upgrade from our old system"

June 10, 2020

5.0

Our team has very much enjoyed using active campaign. We are much more active in our email marketing now with AC.

Pros

What I like most about Active Campaign is how easy it is to use. Our old system was very confusing and was not easy for a new user to learn on, not the case with Active Campaign.

Cons

We are currently in the process of updating our contacts and we have realized that finding which list the contact came from and then editing that contact is a little challening, especially when you have a couple thousand to edit.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Mailchimp was not user friendly and didn't have the processes we need.

Review Source

Mitch B.  
Founder  
  
Used the software for: 6-12 months

### "A great system for managing email and designing intelligent campaigns"

November 8, 2017

5.0

In a nutshell it lets us easily manage our contacts and keep track of the deal flow as people move through different stages of the sales pipeline.

Pros

I absolutely love how you are able to test out the campaigns that you create within the software so you can see exactly what the end user will receive at each step as they go through email sequences.

Cons

I honestly can't think of any at the moment - this is a very solid software package. I have encountered one confirmed bug to date in calculating lifetime values for contacts, but once confirmed the team at AC fixed it and everything is good to go now.

Review Source

Response from ActiveCampaign

November 10, 2017

Hi Mitch, Thank you so much for taking the time to review ActiveCampaign! We're so happy to hear you're loving the platform and appreciate hearing from you. Thanks again from your friends at ActiveCampaign!

FH

Favier H.  
CMO  
Management Consulting  
Used the software for: 1-2 years

### "Review Activecampaign"

January 30, 2023

3.0

Pros

Pricing regarding the features proposed (CRM, MA, Lead scoring...)

Cons

Loading timeSupportIntegration with external tools

Review Source

SP

Sissy P.  
CEO  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "ActiveCampaign is a very useful tool for email marketing"

June 19, 2023

5.0

Pros

easy to use, tags unlimited, quick help and customer service, good overview

Cons

sometimes I don't see the menu on my computer

Review Source

CH

Casey H.  
Author  
Health, Wellness and Fitness  
Used the software for: 6-12 months

### "Great for solo entrepreneurs "

July 19, 2020

5.0

Once you get the hang of it, easy to use.

Pros

It’s very easy to use with great metrics that are easy to understand.

Cons

It can be a bit challenging to get used to using, setting up automations and segmenting your lists. It also can be a bit time consuming to input campaigns.

Reason for choosing ActiveCampaign

Because I didn’t like mailchimp as much.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

This is actually a better tool with better options for my business.

Review Source

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