# Page 51 | ActiveCampaign Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 51 - Is ActiveCampaign the right Email Marketing solution for you? Explore 2561 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/79367/ActiveCampaign/reviews --- ActiveCampaign 4.6 (2561) [View alternatives](https://www.capterra.com/p/79367/ActiveCampaign/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 51 - Reviews of ActiveCampaign ## Showing most helpful reviews Showing 1251-1275 of 2561 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use RM Robert M. Owner Marketing and Advertising Used the software for: Less than 6 months ### "Amazing for everythine email marketing related" June 7, 2020 5.0 The software is great and allows me to keep everything organized. The integrations for some of the contracts and invoicing can be a pain but for the intended use of email marketing and keeping track of all your lists and Data it is awesome. I know they're working on building out the CRM side more so I'm sure it's just a matter of time before a lot of the features that I am looking forward to are in the platform Pros Easy to use Thorough with deep integrations with our payment processor Tracks emails and loggs them internally Task system is great Notes is very easy to use Mobile app is great Employee management of access is easy Cons The notes function can be inproved and easier to read Doesn't allow you to upload docs/contracts that are signed to company profiles - no automatic integrations for that either obviously Alternatives considered [ADVANZ101](https://www.capterra.com/p/159360/Sales-Force-Automation/)[HubSpot Sales Hub](https://www.capterra.com/p/214215/HubSpot-SalesHub/) Review Source KA Kristine A. Founder Health, Wellness and Fitness Used the software for: 6-12 months ### "Highly Recommend ActiveCampaign" December 28, 2021 4.0 I have had an excellent experience with ActiveCampaign and will continue to use this software for my small business. Pros AC integrates with the apps / platforms I use to run my small business seamlessly. The on-site tutorials as well as accessibility to their support staff makes things simple & streamlined. I have recommended AC over some other 'fancy' sites due to the ease of use and integration ability. Cons I wish it were easier to add fun fonts, colors, etc to my emails (but not a big deal!) Alternatives considered [Flodesk](https://www.capterra.com/p/207268/Flodesk/)[Leadpages](https://www.capterra.com/p/203635/Leadpages/) Reason for choosing ActiveCampaign Integration & email features (automations & campaigns) Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Ease of use & integrations Review Source RR Rafael R. CPO Computer Software Used the software for: Less than 6 months ### "Excellent Marketing and Automation Tool" April 30, 2021 4.0 We are using ActiveCampaign for all sales and marketing related stuff. CRM, Sales, Marketing Automations, Emails. Pros Extremely simple to use, clean visuals, useful features, it doesn't have hundreds of pointless menus and features, focusing on what matters most. Also, pricing for us in Brazil is very competitive. Cons Company administration settings panel could be better, landing page builder could have more options like custom code/css. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) We are in Brazil, and for us, the difference of Hubspot pricing in dollar versus the ActiveCampaign pricing in Brazilian Reais is very significant. Just for comparing, one month of our old HubSpot subscription, pays out nine months of ActiveCampaign subscription in our currency. Review Source VR Verified Reviewer Account Manager SEM/PPC Marketing and Advertising Used the software for: 6-12 months ### "Un fenómeno para el email marketing automatizado" April 17, 2022 5.0 Pros El uso de la herramienta es muy sencillo y hace posible optimizar el tiempo, sobre todo con bases de clientes muy amplias. Se logra maximizar resultados gracias, mayoritariamente, a la posibilidad de segmentación. Cons Hecho en falta poder ver informes personalizados según los intereses particulares de cada empresa. Al principio todo lo relativo a la segmentación puede ser engorroso Review Source MP Mark P. Speech pathologist Professional Training & Coaching Used the software for: 2+ years ### "ActiveCampaign review" May 21, 2020 5.0 Works for me Pros ActiveCampaign allows me to do everything that I need and some things that I never thought I'd need. The company is always adding new features that make my marketing more powerful Cons The pricing could be lower and morning notice should be given about renewals Review Source Meherun R. Contributor Human Resources Used the software for: 2+ years ### "One of the best I have ever used" January 25, 2022 5.0 Pros They don't have setup fees unlike some others. Their customer care is super responsive, so, even if you get into trouble a bit, don't worry. Cons Nothing really. I didn't have any major issues. Review Source VR Verified Reviewer Owner Accounting Used the software for: 2+ years ### "LOVE THIS!" August 1, 2018 5.0 Easy to automatically send e-mails to customers and prospects! Pros Love the visual layout. Easy to drop/drag icons in the campaign flows. Using Zapier makes it super easy to get customers updated quickly/effortlessly and transferred into a new campaign based on actions completed. Cons I need to learn how to use the automation features better. Also, I wish it were easier to view/update already written e-mails contained within a campaign. Review Source Tobias S. Head of Marketing Financial Services Used the software for: 2+ years ### "A good allrounder with alot of features for a reasonable price" September 6, 2020 5.0 Pros ActiveCampaign has alot of features for a reasonable price. That was the USP that made us choose it. Our CRM-System sadly has no API to AC but with the open API ActiveCampaign is providing we were able to connect it. Cons The mobile use is not very good. The import of adresses could use some more features. Review Source JR James R. Digital Marketing Specialist Information Technology and Services Used the software for: 6-12 months ### "Automate Your Marketing with ActiveCampaign" February 18, 2023 5.0 If you're looking for a platform that can help you automate your marketing, I highly recommend ActiveCampaign. Pros As a digital marketer, I'm always on the lookout for tools that can streamline my workflow. ActiveCampaign is one of my go-to platforms for email marketing and automation. With its powerful features and intuitive interface, I can easily create and send targeted emails to my subscribers. Plus, the automation features make it easy to nurture leads and convert them into customers. Cons Everything about this tool is amazing except the price. I think its expensive but given the feature it offers, I think its worth paying for it. Review Source LB Laura B. Personal Trainer Health, Wellness and Fitness Used the software for: 1-2 years ### "My Active Campaign Review " February 6, 2023 5.0 Active Campaign has never caused me any problems and always allows me to help grow my business when it comes to email management. Pros I am happy with active campaign for email management and how it allows lists and tags across my whole business. Cons The cost! it is higher than most others! Alternatives considered [MSP Manager](https://www.capterra.com/p/242257/MSP-Manager/) Reason for choosing ActiveCampaign People spoke highly of it! Switched from [AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/) Recommendation! Review Source RB Rachael B. marketing director Consumer Goods Used the software for: 1-2 years ### "As a small company we LOVE the incredible support" July 17, 2020 5.0 We are able to take emails to the next level with tailored automations and campaigns. The segmentation is great and really helps to narrow down your customers and the messaging. Pros The support team and the endless possibilities when it comes to creating automations Cons I would love an easier to use chat feature offered for the website that would then integrate. I didn't feel conversations had all the bugs worked out. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Reason for choosing ActiveCampaign The sales team answered all my questions, was attentive to my concerns and wasn't pushy. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) They were "breaking up" with shopify and we wanted to have something integrated Review Source NY Naomi Y. Software Engineer Hospital & Health Care Used the software for: 2+ years ### "ActiveCampaign takes the guesswork out of managing our customers!" September 5, 2019 5.0 It solved the gap in our department for managing our externally partners and stakeholders. A lot of our audience make requests for keeping up to date with our project work. ActiveCampaign solved those needs with their Newsletter and updated emails. It rarely takes up our time to build and it runs on a frequency basis so we never have to re-invent the wheel. Pros I really like how many integrations there are with other softwares, making the tool more usable for other daunting administrative tasks. It helped that a lot of these tasks were all in one area and didn't have to point to another database in order to get it up and running. Cons I dislike how steep the learning curve is with this product. It was more intuitive than other CRM tools, but it still required a lot of training and clicking around to see where things were and how to operate certain workflows for customer relations. Review Source LS Laura S. Marketing Director Food & Beverages Used the software for: Less than 6 months ### "So much better " October 5, 2020 5.0 Great so far. I'm only a few months in and still on the Lite plan, but it has met and exceeded my needs and tempting me to upgrade because of the capabilities I know would be available. Pros Ease of use, easy access to customer service and tutorials, much more user-friendly than other email marketing providers I've used. Cons The price jump from Lite to the next plan is a bit steep. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Reason for choosing ActiveCampaign The affordable entry point for my small business. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I was finding Mailchimp nearly impossible to use anymore. Confusing, clunky and outdated. Review Source TM Terzilio M. sig Arts and Crafts Used the software for: 1-2 years ### "Un sitema efficace" March 27, 2024 5.0 ottimasemplicita integraelo su word pres i ha permesso di svoogere un lavoro conm s Pros L organizzazione chiara del sistema la semplicità di uso Cons costo tropppo alto per imprese piccole Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) perche active campaign ha piu funzioni Review Source PW Peter W. Founder E-Learning Used the software for: 1-2 years ### "Great software for managing contacts" December 30, 2020 5.0 Pros Ability to manage my contacts and follow up. Cons Its a little bit tricky to learn it since there are many features. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I needed to have more features Review Source LM Laura M. Copywriting Coach Marketing and Advertising Used the software for: Less than 6 months ### "ActiveCampaign is the best" March 1, 2021 5.0 I've used all different email management systems and ActiveCampaign is absolutely my favorite. Pros ActiveCampaign offers all of the customizable tools and tracking most business owners need at an affordable price. Less expensive options don't offer anywhere near enough features to be effective in email marketing. ActiveCampaign is intuitive to use and offers excellent automation. Cons ActiveCampaign can be a little slow at times because it auto saves. It can be frustrating waiting on it to load at times, but it's also great peace of mind know that nothing will get lost if I forget to save. Alternatives considered [Kit](https://www.capterra.com/p/175000/ConvertKit/)[ClickFunnels](https://www.capterra.com/p/156583/ClickFunnels/)[Keap](https://www.capterra.com/p/76390/Infusionsoft/) Reason for choosing ActiveCampaign ActiveCampaign has better features than Convertkit. It's easier to use and priced more affordably than Keap (but still offers all the features I use.) It's more user-friend and offers better features to Follow-up Funnels by Clickfunnels. Review Source Jason L. Motivation Coach, Personal Development and Internet Marketer Used the software for: 6-12 months ### "Love the extra features that they provide when trying to do just more than send emails. " February 1, 2018 5.0 Time! Setup it up once (and pretty quickly too) and forget about it. Nothing better than that!! Pros The flow of what you want to do is completely visual. Add in the tagging feature and you have a complete automated system that nurtures your clients from entry to sale. It goes beyond what most platforms out there do and doesn't cost you an arm and a leg to get started! Cons It's not a for fledged CRM like InfusionSoft but it's not a crazy amount of money either so I can't complain to much. Review Source Response from ActiveCampaign February 1, 2018 Hi Jason! Thanks so much for leaving us a review. We love hearing what is and isn't working for our users. If there's ever anything you'd like to see added to our platform, please don't hesitate to send feedback to our internal team members here: ideas.activecampaign.com Thank you again from your friends at ActiveCampaign! JM Joyce M. Owner Education Management Used the software for: 2+ years ### "Starting From Scratch" July 31, 2021 5.0 It has worked well with no problems. Pros Email list and autoresponder with Campaigns and Automations. Cons I like the software and plan to use more of the features in it in the future. If someone signs up for more than one thing, I can put tags on. Reason for choosing ActiveCampaign Recommended over Mailchimp Review Source Samuel I. CEO Information Technology and Services Used the software for: Less than 6 months ### "I Enjoyed it the few months I used it " February 16, 2023 4.0 I used it for about 4 months and quite frankly, I enjoyed using it but I had to switch to Sendiblue mainly because of the price difference. Pros I like the availability of webforms for leads capturing. Cons It is slightly costlier than some of it's competitors softwares. Review Source Emer C. Web Developer & UX Designer Online Media Used the software for: 2+ years ### "One of the best email service providers" July 10, 2019 5.0 Before I took the leap from just using free MailChimp to starting to pay for a service I did extensive research. ActiveCampaign was top on features and Scalability. There are others that will have more bells and whistles but when you dig down, they will count duplicate subscribers. This is a huge thing to watch and AC is one of the very few that doesn't do this. Their automation is available right from the start and I went back recently to get familiar with MailChimp and couldn't believe how primitive it was in comparison. If you are serious about business and want a platform that will grow with your business, not grow out if it and have to go to the huge task of migration, I definitely recommend ActiveCampaign. Pros The automation is very powerful and timeline on the dashboard gives me feedback the moment I log in. Cons It has greatly improved but does take time to learn all the features and I still have more to learn. Review Source VR Verified Reviewer CEO Computer Software Used the software for: 2+ years ### "Good entry level MAP vendor" November 25, 2022 5.0 Pros It covers all the basic functionality that most smbs need. Cons Lacks some key enterprise grade features and functionality. Review Source KI Katie I. Human Design Coach E-Learning Used the software for: 6-12 months ### "I've used many email platforms but ActiveCampaign continues to be my choice." June 3, 2020 5.0 ActiveCampaign makes it easy to send emails to my list and grow my list too. I can quickly set up new opt-ins and automation and it doesn't add stress to my life, which has not been my experience with other providers. Pros I love how easy and intuitive ActiveCampaign is to use, as someone who is not great at tech I found it easy from day one, and even better they have great educational resources, tutorials and support so you're never trapped in a google rabbit hole trying to figure out how to do something. Cons Their basic email designs aren't as 'beautiful' as some other companies... but I prefer to send fairly plain email campaigns and because it's so easy to customize you can really make them look however you like. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I found Mailchimp to be incredibly frustrating to use, nothing felt easy or intuitive and they lacked the customer support or tutorials for me to clearly know that what I'm doing is working and set up correctly. Review Source ZA Zeky A. Owner Internet Used the software for: Less than 6 months ### "Review by Zeky" March 28, 2022 5.0 I'm extremely happy with it, particularly its email automation capabilities. Pros I've tried many other email marketing & automation platforms before and nothing else comes even close to competing with Active campaign. Cons I find the Conversations feature slightly limited. I have a few interconnected websites that I want to intigrate chat/support into, but it seems like I can't create different helpdesk for the different websites. I can only create settings that apply to all. Switched from [Kartra](https://www.capterra.com/p/184946/Kartra/) ActiveCampaign has more automation options and its email automation is far superior in general. Review Source MG Markus G. CEO Financial Services Used the software for: 6-12 months ### "Great product" November 21, 2022 5.0 Pros We are using activecampaign for over nine months now, and has helped us to grow our mailing list. Overall, the product is very easy to operate. We would definitely recommend using the service. Cons It took a while to find your way around. However, the product becomes even more fun later on. Overall, there is nothing to complain about. Review Source SB Susan B. Training Specialist E-Learning Used the software for: 6-12 months ### "Marketing and mail campaigns made very easy" March 2, 2023 5.0 We send mails on a regular basis to our customers and having the right tool, is key to succeed and get ahead the competition. We've been using Activecampaign for a while and has been a great resource. Pros It has a lot of features, it makes so much easier the marketing campaign and sending mails to our customers and potential customers. Cons Nothing that I can think of right now, however as with any software at the beginning it can be a bit intimidating. Review Source Similar Products Featured ## Related categories [Email Marketing](https://www.capterra.com/email-marketing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[CRM](https://www.capterra.com/customer-relationship-management-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.