# Page 59 | ActiveCampaign Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 59 - Is ActiveCampaign the right Email Marketing solution for you? Explore 2561 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/79367/ActiveCampaign/reviews

---

ActiveCampaign

4.6 (2561)

[View alternatives](https://www.capterra.com/p/79367/ActiveCampaign/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated March 13th, 2026

# Page 59 - Reviews of ActiveCampaign

## Showing most helpful reviews

Showing 1451-1475 of 2561 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

NM

Nancy M.  
Owner  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "ActiveCampaign has helped us grow"

December 28, 2022

4.0

Pros

It's great having all of my client's information in one place + creating and scheduling campaigns is easy.

Cons

Does not do everything we'd like it to do (e.g., email functionality).

Reason for choosing ActiveCampaign

ActiveCampaign was recommended by someone I know.

Review Source

ALM

Ana Laura M.  
Marketing manager  
Professional Training & Coaching  
Used the software for: Less than 6 months

### "Userfriendly and very capable "

June 9, 2020

4.0

Pros

There are so many features and I love that we have stopped using third party platforms cause we have every integration that we need here. Also, the automation builder and pre-made automation have been super helpful.

Cons

The support has been a little slow and also we had deliverability issues at the very beginning but with the guide of our account executive, support worked them out and everything works perfectly now.

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Switched from

[Keap](https://www.capterra.com/p/76390/Infusionsoft/)

Infusionsoft requires so many third-party platforms to do things that should be more simple and also the flow making process wasn't as easy.

Review Source

SA

Silke A.  
Virtual Assistant  
Online Media  
Used the software for: 1-2 years

### "Active Campaign has lost its luster"

January 15, 2024

4.0

Pros

Its intuitiv I can automate many things i can adress different targe groups within one system

Cons

I find deleting the lite plan for 500 contacts really stupid and will unfortunately force me to find a different and therefore cheaper solution for small companies!!!

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

the easy handling and the many options!!

Review Source

RN

Rick N.  
Partner  
Management Consulting  
Used the software for: 6-12 months

### "Awesome support!"

July 15, 2021

5.0

I absolutely love how ActiveCampaign provides new content and best practices to the user community! Best of Breed!

Pros

The user interface and functionality are very intuitive - got up and running in no time.

Cons

Can't think of anything. The integrations and features keep improving. What's not to love?

Reason for choosing ActiveCampaign

Stronger market presence - especially important for integrations

Review Source

CL

Christine L.  
Digital & Web Coordinator  
Writing and Editing  
Used the software for: 2+ years

### "Very Happy"

August 27, 2020

5.0

ActiveCampaign has made managing campaigns for multiple brands a lot easier.

Pros

The software is great and easy to use. The opt-in forms are very useful and I find it easy to embed them to where we need them. The reporting capabilities are clear and well organized.

Cons

They have a few periods of bugs and issues, but if you notice something and report it to them, they'll get in touch with you fairly quickly. And sometimes, they are aware of the bugs and they're working on fixing it.

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Review Source

Donald T.  
Managing Partner  
Investment Management  
Used the software for: 1-2 years

### "A Learning User on a Journey"

November 29, 2021

4.0

Pros

Campaign/Email Automation, allows me to send scheduled updates and podcasts to my lists.

Cons

It gets a bit technical, and I think the customer service could be better about helping with this. Only able to email from what I've found.

Review Source

MD

Mary D.  
CRM Specialist  
Marketing and Advertising  
Used the software for: 1-2 years

### "Un grande bel tool per fare mail automation!"

January 17, 2022

5.0

Pros

Il tool funziona alla grande e non ha costi proibitivi. Lo consiglio in quanto nella nostra agenzia lo usiamo da sempre con quasi tutti i clienti e possono confermare che effettivamente è il migliore.

Cons

Non lo userei per creare optin page e landing page ma sicuramente per il comparto mail è il numero uno.

Review Source

MG

Melanie G.  
Multi Galactic Ass Kicker  
Professional Training & Coaching  
Used the software for: 2+ years

### "Powerful Tool, a Bit Tough for Beginners to Figure Out"

February 28, 2021

4.0

Pros

powerful and complex, able to do many things

Cons

difficult to figure out if you are not deeply experienced. Lack of in-platform cues for less experienced.

Review Source

EC

Eddie C.  
Drum teacher  
Music  
Used the software for: 6-12 months

### "Bon produit facile d’utilisation "

June 8, 2023

4.0

Je l’utilise pour la gestion de ma liste e-mail et les automatisations ! Très pratique et facile a prendre en main.

Pros

Facile d’utilisation, très bien optimisé

Cons

Le tarif est un peu élevé mais l’outil est très bien

Review Source

TH

Tara H.  
CEO  
E-Learning  
Used the software for: Less than 6 months

### "Best Email Marketing Software"

March 4, 2024

5.0

Pros

A lot of features, everything you need to do professional email marketing

Cons

loading times are often very long which affects the workflow negatively

Reason for choosing ActiveCampaign

because my mentor referred it to me... :-)

Switched from

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)

because mailerlite cannot be connected in a simple way via API with Digistore24 and other tools

Review Source

CAH

CARLOS A H.  
Sócio Diretor  
Human Resources  
Used the software for: 2+ years

### "Excelent ROI"

September 20, 2020

5.0

Pros

Ease of use, visual automation building, reports

Cons

Mail authoring tool is outdated, non-intuitive and takes time to do some simple tasks like formating, changing colors of specific parts of the text (it forces to break text in multiple components).

Switched from

[Leadlovers](https://www.capterra.com/p/206995/leadlovers/)

Return on Investment, features and ease of use

Review Source

SMT

Susan Morgan T.  
Founder and CEO  
Health, Wellness and Fitness  
Used the software for: Less than 6 months

### "Powerful tool and Incredible customer support"

November 30, 2020

5.0

I didn't realize how powerful this software is and how much it can customize the customer experience. There is a whole universe to explore and learn which feels a bit overwhelming at first but I know as I continue to grow and take advantage of their support I will be able to really fly with this in my business toolkit.

Pros

I am brand new to ActiveCampaign and was struggling a bit to get used to the new universe that is within the product. Their customer support is absolutely amazing. I was able to do a on on one session at no cost with one of their strategy experts who helped me get my automation functioning properly after an initial misstep on my part.

Cons

The email editor is glitchy times. The drag and drop feature does not always work consistently and it's frustrating.

Reason for choosing ActiveCampaign

It was recommended to me by other internet marketers and online business owners over the alternatives.

Switched from

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)

Mailerlite is not powerful enough really to do the kind of customization I want to do with my email list. ActiveCampaign also integrates directly with most other software products I am already using whereas I have to use Zapier for Mailerlite.

Review Source

KM

Kimberly M.  
CEO  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Automation is outstanding"

August 26, 2021

5.0

Pros

The automation capabilities are great, especially for the price. Huge value for the investment. We are now moving out 50,000 email list fully over to AC.

Cons

I am still getting use to it, but so far it feels like it will work smoothly.

Reason for choosing ActiveCampaign

Purchase was based on the recommendation from my tech guys.

Switched from

[Ontraport](https://www.capterra.com/p/220784/Ontraport/)

Ontraport was getting way too pricy for the size of my email list. So I moved everything over to ClickFunnels and Active Campaign.

Review Source

KS

Keith S.  
Business Development Manager  
Legal Services  
Used the software for: 1-2 years

### "A good partnership with useful tools and resources"

June 7, 2021

4.0

Overall experience has been very good. The trainers are very helpful and provide useful solutions to any issues that we encounter.

Pros

The option to use as a CRM along with other features for connecting with our clients is useful.

Cons

The wait time for chatting with an agent could be improved.

Review Source

VR

Verified Reviewer  
Marketing Project Manager  
Facilities Services  
Used the software for: 1-2 years

### "Great email software, powerful automation"

March 12, 2019

5.0

Good overall experience, and good value.

Pros

The automation is extremely powerful. I also like the ability to add custom fields to my contacts for a more personalized email experience. Also, the email creation is great. As a designer accustomed to Adobe, I wanted a tool that would allow me to really customize the spacing, margins, etc.

Cons

There is no undo feature, so if I want to go back in time, I have to start over.

Review Source

VR

Verified Reviewer  
Marketing Manager  
Financial Services  
Used the software for: Less than 6 months

### "Good soft"

February 24, 2022

5.0

Pros

Many features and integration is a big pro of Active Campaign.

Cons

Limited options of triggering in marketing automation was a little bit painful.

Review Source

JK

Julie K.  
owner  
Food & Beverages  
Used the software for: Less than 6 months

### "Full Featured and I don't know anything else quite like it."

February 16, 2021

5.0

Pros

This software is helping us organize and maintain our list of clients and potential new customers. Without this system, I'm not sure how we'd manage all the communication. We'd have to have something like Active Campaign to get thru our day to day tasks. We are still learning how to take advantage of all the amazing features, but currently deal pipelines are the most useful for us. We are digging into automating more of our work process now.

Cons

Cons: it is pricey and you do have to learn how to use it. But it is pretty intuitive and user friendly, especially considering that all of it is new to us. We've never used a CRM before Active Campaign. I wish I understood more about what each pricing tier involves, but that's just some time I need to invest.

Review Source

AN

Ashley N.  
CEO  
E-Learning  
Used the software for: 6-12 months

### "The Best Automation Software for Emails"

October 2, 2020

5.0

It's been great. Setup is easy. Bringing leads over from another platform was easy.

Pros

Love the automations. They are truly the best for scaling your business.

Cons

It can be confusing - when you first start it is tough to setup and figure out what you can automate and what you need to automate (Zapier, etc).

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Needed more features and wanted lead tracking and email campaigns all ni one.

Review Source

KK

Kendra K.  
Director of Operatuons  
Insurance  
Used the software for: 6-12 months

### "Best software I’ve used for managing teams"

August 31, 2022

4.0

Pros

It was easy to set up and understand. Lots of features, but no complicated setup for them.

Cons

There are absolutely no issues that I have found.

Review Source

AFDPJ

Antonio Fernandes De Pinho J.  
GESTOR DE INOVAÇÃO E NEGÓCIOS  
Marketing and Advertising  
Used the software for: 6-12 months

### "Avaliação ActiveCampaign"

September 25, 2020

5.0

Pros

Facilidade para criação de e-mail marketing

Cons

Senti falta de mais integrações e relatórios estatísticos

Review Source

JD

Julienne D.  
Owner  
Marketing and Advertising  
Used the software for: 2+ years

### "Great option for email marketing"

April 1, 2021

5.0

Really happy with the funnels we've been able to build.

Pros

The list segmentation and the extensive list of integrations makes ActiveCampaign a solid choice.

Cons

The interface is not super intuitive, so my clients need a lot of help. They often can't navigate it on their own. But once you get used it, you're OK.

Review Source

VR

Verified Reviewer  
Digital Marketing Manager  
Financial Services  
Used the software for: 1-2 years

### "Great and easy to use email platform with powerful capabilities"

December 4, 2019

4.0

Overall a great email platform that is evolving quickly and takes care of it's customers.

Pros

Active Campaign has been a great solution for our organisation. Used it with a number of clients in my past business and found it very easy to work in and fast to launch campaigns which is extremely important.

Cons

Sometimes it can be confusing and the interface doesn't always make sense. It can be difficult to find specific features at times.

Review Source

JB

Jeremy B.  
President  
Retail  
Used the software for: Less than 6 months

### "Retailer"

November 9, 2021

5.0

Onboarding specialist was amazing. Support is not as good but present. Overall it has been a positive experience and results have been also very good.

Pros

Generally easy to use. There are a few things hidden but overall it is easy to operate and you see results immediately.

Cons

My biggest complaint is pricing is determined by the number of contacts. Id prefer to pay a flat rate for a service. Plus the pricing tier jumps are pretty large so if you go over my 1 contact it costs you double or close to it.

Review Source

CW

Chase W.  
Managing Partner  
Marketing and Advertising  
Used the software for: 1-2 years

### "Great for drip campaigns "

February 10, 2021

5.0

best option out there for drip campaigns

Pros

Great deliverability and awesome customer support

Cons

data on open and click rates is obviously incorrect

Switched from

[Ortto](https://www.capterra.com/p/131879/Autopilot/)

cost

Review Source

Mubaraq I.  
Content writer  
Writing and Editing  
Used the software for: Less than 6 months

### "One of the best Email marketing tool I've used"

July 28, 2022

5.0

I would say my overall experience was fair.

Pros

There are a lot of advanced features for me to utilize for effectiveness in my campaigns, also the deliverability rate is topnotch. I also love the seamless integration with other 3rd party softwares like Salesforce.

Cons

It can be slow sometimes, it's also hard to understand the advanced features.

Review Source

Similar Products

Featured

## Send me user reviews about this product

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.