# Page 60 | ActiveCampaign Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 60 - Is ActiveCampaign the right Email Marketing solution for you? Explore 2561 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/79367/ActiveCampaign/reviews

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ActiveCampaign

4.6 (2561)

[View alternatives](https://www.capterra.com/p/79367/ActiveCampaign/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Page 60 - Reviews of ActiveCampaign

## Showing most helpful reviews

Showing 1476-1500 of 2561 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

CW

Chase W.  
Managing Partner  
Marketing and Advertising  
Used the software for: 1-2 years

### "Great for drip campaigns "

February 10, 2021

5.0

best option out there for drip campaigns

Pros

Great deliverability and awesome customer support

Cons

data on open and click rates is obviously incorrect

Switched from

[Ortto](https://www.capterra.com/p/131879/Autopilot/)

cost

Review Source

Mubaraq I.  
Content writer  
Writing and Editing  
Used the software for: Less than 6 months

### "One of the best Email marketing tool I've used"

July 28, 2022

5.0

I would say my overall experience was fair.

Pros

There are a lot of advanced features for me to utilize for effectiveness in my campaigns, also the deliverability rate is topnotch. I also love the seamless integration with other 3rd party softwares like Salesforce.

Cons

It can be slow sometimes, it's also hard to understand the advanced features.

Review Source

LB

Liam B.  
CEO  
Sports  
Used the software for: 2+ years

### "A great piece of software for small and large businesses "

July 12, 2020

5.0

I use AC daily as a way of keeping in touch with my customers, and also bringing new leads into the business. I'd be lost without its automations.

Pros

ActiveCampaign is able to grow as you do, it can do simple things but also very complex ones too.

Cons

Some of the features seem outdated and lack customisation options - like forms.

Review Source

Shannon C.  
Virtual Support Specialist / Owner  
  
Used the software for: Less than 6 months

### "A great email marketing upgrade."

June 28, 2018

5.0

ActiveCampaign is a great email marketing partner that offers lots of functionality and room to grow.

Pros

ActiveCampaign was a step up from the popular email marketing companies I've used over the years. We made the switch when our email list grew and we needed a better way to segment them and dig a little deeper into their behavior. A plus, so far, is their deep integration with WooCommerce. There are other bells and whistles that we haven't tested out, yet.

Cons

Compared to other services the way Active Campaign is set up takes some getting use to. There's so much going on in the dashboard that it can be a challenge to find what you're looking for. Embarrassingly, it took 2 newsletters before I figured out how to view past newsletters (they go straight to the archive folder). There's also a limit to how many contacts you can delete at a time which I find odd, even though inactive contacts don't count against your bill.

Review Source

PQ

Paula Q.  
Desarrolladora web  
Program Development  
Used the software for: 2+ years

### "Una herramienta de marketing imprescindible"

September 18, 2022

5.0

Pros

Empecé a utilizarlo con uno de los clientes para los que trabajo personalmente. Me decidí a usarlo ya que necesitaba funcionalidades como el etiquetado que otras herramientas gratuitas no ofrecen. Gracias a este software puedo segmentar las campañas de correo y hacer un seguimiento de mi audiencia. Las herramientas avanzadas te permiten crear y guardar listas de clientes potenciales para poder enviarles ofertas por correo. ¡Ah, y también se pueden hacer tests A/B!

Cons

Un poco difícil aprender al principio; digamos que la curva de aprendizaje es media. A veces se echa en falta más documentación para según qué funcionalidades.

Review Source

DR

Diana R.  
Owner  
Marketing and Advertising  
Used the software for: 6-12 months

### "Solid software "

September 15, 2020

5.0

I am happy with AC!

Pros

I appreciate the capabilities with scheduling emails at different times - especially inside automations (funnels).

Cons

Occasionally contacts get stuck inside an automation - but customer service has helped when this has happened.

Switched from

[Kajabi](https://www.capterra.com/p/154682/Kajabi/)

I still use Kajabi for other things - but they didn’t have the level of customization I needed for when to send emails on automations.

Review Source

LG

Lisa G.  
Color Street Independent Stylist  
Cosmetics  
Used the software for: 6-12 months

### "Color Street Stylist’s Honest Review "

January 23, 2022

5.0

Amazing! I recommend it to my entire team!

Pros

It’s very easy to create beautiful emails have templates that I can use over and over so I do t have to keep starting from scratch.

Cons

I haven’t used the automations yet and they’re confusing to learn on your own.

Review Source

VR

Verified Reviewer  
Marketing Coordinator  
Medical Practice  
Used the software for: Less than 6 months

### "Amazingly Powerful Emailing Software"

March 6, 2019

5.0

Pros

Activecampaign lets you set up great email automations with almost every trigger/condition you could possible want. It also allows for great customization for emails and comes with a decent enough CRM service so you don't need another piece of software.

Cons

Unlike services like Mailchimp, activecampaign does not come with a system that automatically scores contacts based on their engagement and overall quality. You must set up that system yourself (using their tools) and must pay almost double the original service's price to have it as an option.

Review Source

BC

Bobby C.  
Director  
Arts and Crafts  
Used the software for: 2+ years

### "Great Company, lots of feature"

December 21, 2022

5.0

Been with AC for 2yrs. Things are going grear

Pros

From templates to ease of use. I'm enjoying AC very much!

Cons

No big issues, but still wanting my admin to help with directing hold and cold leads organized easily for me.

Review Source

KD

Katy D.  
Coach et formatrice  
Program Development  
Used the software for: 6-12 months

### "Satisfaisant "

December 25, 2023

4.0

Pros

On peut le lier à la plate-forme Kajabi pour ajouter les leads Facile d’utilisation

Cons

Avoir une fonction drag and drop serait plus agréable pour rendre les infolettre plus dynamiques dans la disposition du contenu

Review Source

PD

Paul D.  
Director Foundation Development  
Education Management  
Used the software for: 6-12 months

### "A high class email marketing platform complete with CRM and exceptional automation."

June 15, 2017

5.0

This software enables me to take leads from initial enquiry to paying customer. It helps me manage my team who do the same. It automates most of the process and enables us to track EVERYTHING. What you can track - you can improve. It is quite simply awesome.

Pros

It treats contacts as ONE, even if they subscribe to multiple lists or offers, unlike many other providers. The automations, with tagging, deals and pipelines are incredible and enable the vendor to manage their database with extremely sophisticated and complex routines - all on autopilot and triggered by the actions of the customer. You can even trigger actions when your subscribers visit pages on your website and just about any other condition you can think of. The support team are awesome, and the developer respond quickly with new ideas for even more improvements.

Review Source

Giorgi G.  
Lead Customer Care  
Tobacco  
Used the software for: 6-12 months

### "Decent mailing system"

June 20, 2018

4.0

Pros

The system's learning curve is relatively easy considering the fact that it allows the marketing automation on a decent level with full of options. What's more, the interface is quite intuitive and user-friendly. The most used function - email automation is easy to setup and use.

Cons

What I'd love the system to have is the export of the FULL data about the consumer and his/her interaction related activities. In the light of the GDPR, it is quite hard to get such data from the system unless you make screenshots or manually copy the texts.

Review Source

MG

Marco G.  
CEO  
Marketing and Advertising  
Used the software for: 2+ years

### "Good product"

January 31, 2024

5.0

We use it for ourselves and our clients; we are a marketing agency, and the software is truly powerful.

Pros

Versatility: I find that it provides a range of tools for various aspects of customer engagement, from email marketing to workflow automation and CRM functionality.

Cons

Nothing in particular, but the user experience is a bit challenging

Review Source

KA

Krenar A.  
CEO  
Marketing and Advertising  
Used the software for: 6-12 months

### "My ActiveCampaign Review"

November 12, 2021

4.0

Pros

Being able to send Email Campaigns, managing Leads and segmenting them.

Cons

The software is slow sometimes and feels a little bit clunky, a smoother UI and faster workflow ability would be great.

Alternatives considered

[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)

Reason for choosing ActiveCampaign

price-performance ratio

Review Source

MB

Mandy B.  
owner  
Professional Training & Coaching  
Used the software for: Less than 6 months

### "Hope to be an ActiveCampaign user for life!"

May 17, 2021

5.0

I have truly appreciated the team's process onboarding me under tight time constraints, and it seemed that this type of support was built in (it wasn't that they went to great lengths just for me - this is their norm). Very impressed. Everyone I've interacted with knows what they're doing and had something valuable to share with me along the way.

Pros

onboarding, speed, logic, simple to implement, adaptable.

Cons

none to report.

Review Source

VR

Verified Reviewer  
Author  
Publishing  
Used the software for: 2+ years

### "Helped me with my publishing company!!"

January 24, 2023

5.0

Pros

The different categories they have for automations. I love the set up and the organization of everything since I have a little OCD.

Cons

I had one complaint which I forgot at the moment, but when I brought it to customer service’s attention they said they are actually working on adding that feature to their site!

Review Source

AE

Allessia E.  
Partner & Communications Coordinator  
Non-Profit Organization Management  
Used the software for: 1-2 years

### "Creating More Active Emails"

February 5, 2019

4.0

I really have enjoyed working with Active Campaign. I had used a competitor previously and I have to say the functionality and ease of use are so much better!

Pros

I feel this software creates ease in making eye-catching marketing emails with their drag and drop features. I love that it works behind the scenes for me with automation and I am very satisfied with the personal customer service rep that helps me find ways to improve functionality.

Cons

While this product has great function causing it to be a step ahead of its competitors the pricing is significantly higher. From a design standpoint, adding photos in campaigns is quite tricky in sizing and moving it to fit within a campaign. Also, often when I send a test the font color will change or an image will be larger than what is shown in my preview.

Review Source

GG

Giuseppe G.  
Life coach  
E-Learning  
Used the software for: Less than 6 months

### "Life changing "

January 31, 2023

5.0

Pros

ActiveCampaign is a must for anyone in business. Nowadays writing and sending email is the most powerful form of marketing there is and with ActiveCampaing is just so much easier.

Cons

I would love to see more fonts when writing and more freedom of being able to edit and place images in the email. I also had a little use with the customer support at first but then it was quickly solved by another colleague in an excellent way.

Review Source

DR

Dale R.  
Marketing Director  
Publishing  
Used the software for: 1-2 years

### "Active Campaign Makes Marketing Easy"

August 27, 2020

5.0

ActiveCampaign have made it easy from implementation to weekly calls with our rep to ensure we're getting the most out of the platform to drive towards our marketing goals and objectives.

Pros

We have been able to get really detailed on segmenting our database, been more successful in generating leads and driving traffic to our site.

Cons

Design elements could be a little more interactive.

Review Source

VR

Verified Reviewer  
Marketing Manager  
Information Technology and Services  
Used the software for: Less than 6 months

### "Shambolic technical support"

November 30, 2017

1.0

Pros

If the technical team is able to effectively integrate your website with Active Campaign I imagine the automations would be effective. However, the technical support is so atrocious that after a month's notice they still haven't been able to migrate tracking across so we are losing all our user stats and AC barely respond and when they do they create another ticket so you have to explain the problem all over again!

Cons

\- Doesn't actually do what it says it can on its website in terms of tracking capabilities - Terrible technical support

Review Source

VR

Verified Reviewer  
Conversion Copywriter  
Marketing and Advertising  
Used the software for: 6-12 months

### "Love it"

February 13, 2019

5.0

Super robust platform. I know I'm only scratching the surface and I'm already getting so much value.

Pros

Super functionality. Great value. Clean, organized, nice.

Cons

I wish I could edit emails in automations more easily.

Review Source

JB

Jennifer B.  
Secretary  
Food & Beverages  
Used the software for: 6-12 months

### "Best Software for marketing"

February 1, 2023

5.0

Pros

It is a functional software, very effective.

Cons

I believe you need some background first to use it, some knowledge.

Review Source

VR

Verified Reviewer  
Senior Business Developer  
Computer Software  
Used the software for: I used a free trial

### "There is a good opportunity to improve functionalities!"

June 2, 2022

4.0

Pros

I like the fact that it was a good tool for the pricing of it.

Cons

I think it is not a good tool if you want to scale the capabilities of your Sales Team.

Review Source

DT

Danny T.  
Director  
Human Resources  
Used the software for: 1-2 years

### "One of our better decisions"

February 14, 2022

5.0

Pros

Easy to set up and use. Interface to other systems was straightforward

Cons

Dedicated 2-way link to MemberPress was not the easiest to set up

Alternatives considered

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[Brevo](https://www.capterra.com/p/132996/brevo/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

Reason for choosing ActiveCampaign

Features, price, ease of use

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Cost & flexibility

Review Source

sP

shobha P.  
Owner  
Individual & Family Services  
Used the software for: 1-2 years

### "I love this software"

June 9, 2020

5.0

I love it!! The drip campaigns are a blessing so is the email option where we can send quote estimates with live links to our web pages.

Pros

It helped us not fill at least two admn positions. Saved us money, time and headache. It is very reliable and the automations are great. Set it up and forget it

Cons

Needs a bit of knowledge to learn the drip automations etc. But the lessons do a good job of explaining with diagrams etc

Reason for choosing ActiveCampaign

Infusionsoft, Mailchimp

Review Source

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