# Page 62 | ActiveCampaign Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 62 - Is ActiveCampaign the right Email Marketing solution for you? Explore 2561 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/79367/ActiveCampaign/reviews

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ActiveCampaign

4.6 (2561)

[View alternatives](https://www.capterra.com/p/79367/ActiveCampaign/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Page 62 - Reviews of ActiveCampaign

## Showing most helpful reviews

Showing 1526-1550 of 2561 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

SK

Sophie K.  
Company Director  
Education Management  
Used the software for: 1-2 years

### "Great software "

December 11, 2020

5.0

Excellent it’s easy to use and great for keeping track

Pros

It’s perfect to have all enquiries in one place with the automated setup to do half the work for me!

Cons

Some of the integrated apps don’t work such as google sheets

Review Source

RS

Rayan S.  
Business Development  
Legal Services  
Used the software for: 6-12 months

### "It's a great plataform."

August 22, 2023

4.0

I used everyday to send e-mails for the company I used to work. We had great results.

Pros

I think that they're the most complete plataform to e-mail campaign

Cons

Sometimes the workflow can be complex, so you need to pay attention.

Review Source

KS

Kalissa S.  
Owner  
E-Learning  
Used the software for: 1-2 years

### "Converted From Convertkit"

December 8, 2020

4.0

Pros

Although I liked Convertkit, ActiveCampaign has been more robust and useful for my business. The learning series is very helpful and walks you step by step through setting everything up including the more advanced features.

Cons

There were a couple of times I had trouble, once fairly serious since I couldn't' send an email! Customer service was right on it and they coded a repair within the day. (Some issue with Safari update changing compatibility).

Switched from

[Kit](https://www.capterra.com/p/175000/ConvertKit/)

It didn't do enough for me and twice my challenge automations fell apart mid-challenge

Review Source

DE

Denis E.  
Founder  
Marketing and Advertising  
Used the software for: 2+ years

### "Great affordable email marketing"

August 15, 2022

5.0

Pros

As a user of Thrive Leads and Thrive Quiz Builder, I was looking for a email marketing software that is compatible.

Cons

The interface used to be slow, but things have improved recently. The API calls are a bit slow.

Alternatives considered

[Kit](https://www.capterra.com/p/175000/ConvertKit/)

Reason for choosing ActiveCampaign

Price for 500 subscribers

Review Source

EA

Edna A.  
Avaliador de midia  
Marketing and Advertising  
Used the software for: 6-12 months

### "Google is my partner"

May 25, 2022

5.0

Facilidade para você usar esse software e muito pratico

Pros

A interagacao, com o produto e muito facil

Cons

Existem recursos que você pode melhorar.

Review Source

Anmol B.  
Founding Team Member | Growth & Business Developement  
Computer Software  
Used the software for: Less than 6 months

### "Great software with everything you ever need in a CRM"

January 12, 2019

4.0

Pros

We primarily got activecampaign to be able to setup an email activity based campaign and were successfully able to setup a few and got great results. Activecampaign is one of the few cost-effective options and packs a lot of features in its starter plan.

Cons

It is a little tricky to setup a workflow campaign as there is less help while setting it up. They have great guides that cover everything, although not much help while you are actually setting up the campaign. I had a bad run with the customer support. Spent around 30 minutes on call explaining why my list is legitimiate and no help on how to setup my campaign.

Review Source

Response from ActiveCampaign

February 7, 2019

Hi Anmol, We appreciate you taking the time to leave feedback about our product. We're sorry to hear about your experience with our Customer Support team, please know that we take feedback like this to heart and we are always iterating our processes. Thanks! -Your Friends at ActiveCampaign

AH

Ahmed H.  
reviewer  
Events Services  
Used the software for: 6-12 months

### "Best CRM software ever"

January 6, 2023

5.0

email marketing problemen

Pros

I like it because its very effective for everyone

Cons

At first it was hard because its not beginner friendly

Review Source

VA

Víctor A.  
Fisioterapeuta  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "Genial!!"

December 2, 2020

5.0

Me permite comunicarme con mis clientes con total facilidad.

Pros

Es la mejor herramienta de email marketing que conozco.

Cons

No hay nada que eche en falta en esta herramienta por ahora.

Review Source

Chandler W.  
Founder  
Health, Wellness and Fitness  
Used the software for: 6-12 months

### "Easy to use and scale up "

April 8, 2019

4.0

Pros

Active makes it incredibly easy to build marketing campaigns, grow a lift and manage a sales process.

Cons

No mobile app for solutions other than the sales pipeline.

Review Source

CC

Christian C.  
Operations Director  
Financial Services  
Used the software for: 6-12 months

### "Need it for your sales list"

December 2, 2020

5.0

Pros

I like how I can segment out as well as have contacts classified on different actions based on my campaigns that I send out

Cons

It was a little overwhelming to use at first, and while they have good introductory videos I would like a full training academy to use with this software

Review Source

Ajesh S.  
Content Writer  
Health, Wellness and Fitness  
Used the software for: Less than 6 months

### "A handy Marketing Tool"

April 20, 2021

5.0

My experience with ActiveCampaign has been great and positive so far. Building a marketing campaign is not easy, and this software has just been a savior for me in just lead management, and email broadcasting which is seamless.

Pros

The great feature about Active Campaign is their ease of access. Even for a newbie or a professional, the setup is really easy and can be done by anyone. Be it automation or broadcast email service, it's super easy to set up.

Cons

Sometimes, speed and agility can be an issue. When in the interface with multiple templates and graphics may come hard for your pc, and the site may look a bit exhausted and lagging.

Review Source

RD

Roberta D.  
Career Advisor  
Human Resources  
Used the software for: Less than 6 months

### "My ActiveCampaign Review"

January 7, 2023

5.0

It has been a good experience, I am happy

Pros

The interface is very user friendly and easy to use. Furthermore, many features are included, which is great.

Cons

Perhaps the price, it's a bit pricey compared to other platforms

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing ActiveCampaign

Because my boyfriend uses it

Review Source

RG

Raghav G.  
Customer Support Lead  
Computer Software  
Used the software for: 1-2 years

### "Helps us send Marketing communication to customers and prospects in automated way"

September 26, 2023

5.0

Pros

The UI and interface of Active Campaign are very user-friendly and anyone can learn to use the software in a couple of days. Workflow automation is easy to set up and it also helps us track our email metrics

Cons

The pricing of Active Campaign's advanced features can seem higher for small businesses. The company should work on bringing tailor-made solutions for its different types of customers

Review Source

FT

Forrest T.  
CEO  
Information Technology and Services  
Used the software for: 6-12 months

### "Do nothing and gain more"

September 1, 2020

5.0

Great, it helps that I have some technical skills though.

Pros

I can front load my efforts with automations, connect tags via zapier and get more done while doing less.

Cons

Learning curve, long time to wait for someone to walk beside me in that learning curve.

Review Source

MW

Mitchell W.  
Business Owner  
Health, Wellness and Fitness  
Used the software for: Less than 6 months

### "Has paid for itself, and easy to use,"

February 2, 2021

4.0

So far so good. I will stick with Active Campaign, and improve how we learn to use it to it'f full potential

Pros

We work with deal leads, and as we move lead through our funnel, auto emails a generated. It has ensured no lead fall through the cracks, and also saved a few lost deal. In this case, it pays for itself. As a bonus, we could merge over from mail chimp for our newsletters and know all the new leads would be adding to our database.

Cons

There is lots of functionality, but we just don't utilise it enough. I am semi competent with software, however I did employe a professional to set up automations correctly.

Review Source

SW

Shelby W.  
Operations Manager/ Account Executive  
Marketing and Advertising  
Used the software for: 1-2 years

### "Great way to help grow your business!"

December 12, 2018

5.0

Pros

ActiveCampaign is the best email automation system out there. I have used a handful of softwares similar, but AC is by far the best. It makes it so easy to keep in contact with clients, potential clients, deals, etc. It allows you to make a fully automated communication line, ensuring your clients don't go without contact from you for long periods of a time. Based on the rules you set, clients can move from one automation to the next based on their interaction with you and your business.

Cons

It takes some time to fully understand AC and how to use it. I would advise taking a course or utilizing their team members to help you set up your first list, automation, and tags to get the hang of everything this software has to offer you!

Review Source

Mike F.  
Owner /President  
Sports  
Used the software for: 1-2 years

### "Automation is Your Friends"

May 20, 2021

5.0

I've really been pleased with ActiveCampaign, and the customer service is exceptional. I appreciate the video tutorials and walkthroughs, as I, inherently, am not very patient of tech savvy. It's been very useful for my contact management and email campaigns, and I've still only scratched the service of all the platform has to offer.

Pros

ActiveCampaign is one of the most intuitive platforms for streamlining contact management, with the added automation tools to allow you ensure you have the most valuable and updated contact lists.

Cons

The navigation can feel very dense. Mapping out automation tools and understanding the verbiage and functionality of the tools and services will very likely require viewing of the online training videos.

Reason for choosing ActiveCampaign

Advance tools and capabilities.

Review Source

EB

Erica B.  
Coach  
Professional Training & Coaching  
Used the software for: 1-2 years

### "My ActiveCapaign Review"

October 31, 2021

5.0

Pros

I really enjoy how easy it is to check out my contacts status and see when someone new joins.

Cons

The setting up of this platform was a challenge for me, but after watching some tutorials it made a lot more sense. Once I learned the vocabulary, it was really straightforward.

Review Source

MS

Mallory S.  
Vice President of Member Relations and Publications  
Environmental Services  
Used the software for: Less than 6 months

### "Happy ActiveCampaign User"

May 5, 2021

4.0

From the initial conversations to onboarding, the ActiveCampaign team helped make the experience a great one. The team checks in with us regularly to ensure we have everything we need. I'm glad we made the switch to ActiveCampaign and I look forward to learning more about the tool as we use it more.

Pros

I really like that it's a plug-and-play tool. You don't have to create templates from scratch if you don't want to and you can build custom flows to track who is active and inactive with your campaigns.

Cons

I still have some trouble building flows since it can get a little confusing, but the training documents do help. The support team is also very helpful if you hit some bumps in the road.

Switched from

[Multiview ERP](https://www.capterra.com/p/820/Multiview/)[Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)

We wanted one easy-to-use product for our newsletter and e-blasts.

Review Source

AM

Antonella M.  
ceo  
Events Services  
Used the software for: 1-2 years

### "Easy to use software for automation and mail marketing also for people making their first steps"

January 12, 2021

4.0

I am trying to automate some processes and I have been able to easily do it but I would like to learn more features

Pros

It amkes it very easy to create your first newsletter and to create basic automations and fill in forms

Cons

Like many others also this automation and email marketing software is english, sometimes expecially for non advanced users the local version would be helpful

Review Source

HIC

Hilda Isabel C.  
Publicidad  
Marketing and Advertising  
Used the software for: 1-2 years

### "Very useful and easy to use software"

March 7, 2023

5.0

The software has been very useful in automating email marketing campaigns.

Pros

It is a very intuitive software so it is easy to use, easy to integrate into the funnels of my advertising campaigns.

Cons

The software has everything I need to automate my advertising campaigns through email marketing, it has been updated frequently.

Review Source

TE

Ted E.  
owner  
E-Learning  
Used the software for: 1-2 years

### "Great platform"

August 26, 2020

5.0

Pros

It's simple to use. It doesn't take a brainiac to figure out the process. I like that.

Cons

It's a little more than I'd like to spend every month, but it works great.

Review Source

TT

Tracy T.  
ceo  
E-Learning  
Used the software for: 2+ years

### "been with AC for over 4 years"

June 26, 2020

4.0

its been good. There are alternatives that I think are more competitive in 2020 and will probably switch soon because of certain features but for now it works

Pros

I like that its easy and the workflow is very easy to use

Cons

no landing pages. And not really staying up to date with competitors who have newer, more advanced features and functionality. A lot of my emails go to spam...even when I send it to myself

Alternatives considered

[Brevo](https://www.capterra.com/p/132996/brevo/)[SendGrid](https://www.capterra.com/p/204113/SendGrid/)[Kajabi](https://www.capterra.com/p/154682/Kajabi/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing ActiveCampaign

cheapest

Review Source

Louise N.  
Owner  
Professional Training & Coaching  
Used the software for: 1-2 years

### "One- Stop Shop"

March 28, 2022

5.0

Pros

Email management made easy. Robust platform even at low tiers.

Cons

The learning curve was a bit steep for me at first but the support and resources are great.

Review Source

CA

Courtney A.  
Director  
E-Learning  
Used the software for: 1-2 years

### "Active Campaign for Email Marketing "

October 21, 2021

5.0

Pros

Ease of use and reliability. Great customer service!

Cons

Honestly I love everything about Activecampagin

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

More features

Review Source

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