# Page 69 | ActiveCampaign Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 69 - Is ActiveCampaign the right Email Marketing solution for you? Explore 2561 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/79367/ActiveCampaign/reviews --- ActiveCampaign 4.6 (2561) [View alternatives](https://www.capterra.com/p/79367/ActiveCampaign/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 69 - Reviews of ActiveCampaign ## Showing most helpful reviews Showing 1701-1725 of 2561 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use AM Ashley M. Consultant Computer Software Used the software for: Less than 6 months ### "The Best Marketing Automation Tool" March 1, 2018 5.0 Increased response on email campaigns. Pros I use Active Campaign for a short time now but I can say is the best marketing automation and campaign tool out there. Its easy to use and intuitive, it didn't take long to get familiar with the setup. Once the process is setup the campaigns are on auto-pilot. The support was fast and high quality. Cons The templates should be easier to customize. Otherwise I do not much to complain about Active Campaign. Review Source Response from ActiveCampaign March 1, 2018 Hi Ashley, Thanks so much for leaving us a review! We're so happy to hear that you're loving the platform. We'll make sure to show your feedback to our internal Support team. Also, thank you on your feedback regarding templates. We're constantly making updates to the platform, so if there's something specific you'd like to see, please send the ideas our way! (ideas.activecampaign.com) Thanks again from your friends at ActiveCampaign! GM Gillian M. Health Coach & Yoga Teacher Health, Wellness and Fitness Used the software for: 6-12 months ### "Easy to use email marketing" June 4, 2020 5.0 Overall its really good; it makes my weekly blog posts easy, my yoga class registrations and reminders are all on automation. Pros The best feature is the automation aspect. I was really apprehensive of diving into email sequencing but Active Campaign made it really easy. The support when I needed it too was really great. Cons It's disappointing that I can't get a pop-up form on my website as that feature doesn't seem to be possible with a Squarespace site, that's my only criticism. My online forms are therefore fixed and scattered all over my website instead. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) AC was recommended to me from my business coach. Review Source VR Verified Reviewer Founder Apparel & Fashion Used the software for: 6-12 months ### "Much ado about...lots of stuff. " July 27, 2020 4.0 I'm not a techie so anything beyond posing on Facebook is a pain, but I know A/C has been developed well. Pros The functionality is amazing and I'm grateful software like this exists. Cons The set-up process was rather complicated and and there were hiccups along the way. But the customer serivce was cheerfully responsive so they held our hands over the speed bumps. Reason for choosing ActiveCampaign Much smarter people than I am told me to do so. Review Source AM Andra M. psychologist Health, Wellness and Fitness Used the software for: Less than 6 months ### "The Best choice forma my Little business - as far as I know" September 1, 2021 4.0 Pros It's intuitive and easy to use, for the basics that I used until now is more than enough Cons Editing the e-mail can get sometimes quite challenging The limit between 500 and 1000 contacts is too large Review Source LC Laura C. Nutrition Coach Health, Wellness and Fitness Used the software for: Less than 6 months ### "Third time's a charm" June 24, 2021 5.0 Pros ActiveCampaign makes the whole process of email marketing easy to understand. I grappled with two other email service providers before finally landing with ActiveCampaign as the most intuitive software to use when it comes to campaign set-up, analytics and automations. As a solopreneur, ease of use, cost and functionality is of utmost importance and ActiveCampaign fit the bill. Cons There are other providers out there that promote aesthetics as their selling feature. ActiveCampaign could step it up notch in terms of its visual appeal. Alternatives considered [Flodesk](https://www.capterra.com/p/207268/Flodesk/) Reason for choosing ActiveCampaign The same functionality just wasn't there. Review Source VR Verified Reviewer Marketing Internet Used the software for: 6-12 months ### "Good marketing automation tool" April 27, 2021 5.0 Pros This platform provide a very good flow builder Cons The Landing page tool is still on the early stage and needs to be improve Review Source CM Cindy M. Health Entrepreneur Hospital & Health Care Used the software for: 6-12 months ### "Easy and comprehensive email marketing tool" November 15, 2022 5.0 Pros This was the first email marketing tool that I’ve used and I really enjoy it! It’s easy to see past campaigns, see and filter contacts based on what funnels they’re in and date that they’ve joined. There’s just a lot of useful stats available within this software to allow for good business decisions to be made. Their email templates just keep getting better too! Pretty user friendly. Cons No real complaints about this software. The templated emails can be a bit difficult and slow to use though. However, the basic emails are fast to access, write, and send off. I haven’t had any issues with scheduled emails or keeping myself organized with this software. Review Source BL Beth L. owner Education Management Used the software for: Less than 6 months ### "Active Campaign is the final choice" June 4, 2022 4.0 After leaving Mailchimp and trying all the others, Active Campaign met all of my requirements. The user interface could use some improvement, though. Pros It lets me break down my audience ALL the ways I need to in order to send customized emails based on behavior. Cons Everything is not easy to find and sometimes the way you "get to" something seems unnecessarily complicated. Alternatives considered [Kit](https://www.capterra.com/p/175000/ConvertKit/) Reason for choosing ActiveCampaign Active campaign met my specific requirements. Review Source Philip G. Creator Used the software for: Less than 6 months ### "A great alternative to InfusionSoft - Active Campaign automates you mailing." December 14, 2017 5.0 Pros Because you can program email based upon a person's behaviors, each correspondence can be personalized. Active Campaign is cheaper and easier to learn than Infusionsoft and it has all of the features that I need for email automation. Cons The CRM is not as good as I would like. So, I continue to use Hubspot CRM and only use the email features in Active Campaign. Review Source Response from ActiveCampaign December 15, 2017 Hi Philip! Thank you so much for taking the time to write a review and we're so happy to hear you're enjoying the platform. We love hearing what is (and isn't) working well from our users. We're continuing to improve our CRM and we know how important it is to our users. If you ever have specific things you'd like to see, please feel free to give us feedback at ideas.activecampaign.com - it'll go straight to our internal team. Thank you from your friends at ActiveCampaign! SS Sarah S. Online Business Mgr Executive Office Used the software for: 1-2 years ### "Definitely worth using" December 16, 2020 4.0 Pros I've been using ActiveCampaign for a couple of years now, both for myself and clients. In the main it is extremely useful and easy to use, although occasionally there can be a tricky option which can be hard to find. Its great for leading people through a campaign as part of a sales funnel and I do recommend this over other similar products for communicating with clients. Cons Generally I'm happy with the product and service. Review Source JS Jennifer S. Partner Health, Wellness and Fitness Used the software for: 6-12 months ### "Great features but need time to learn" February 21, 2022 5.0 I don’t have time to learn all the features and it takes reading lots of articles. A marketing rep contacted me once but when she realized my issues were technical, she stopped reaching out. Pros Features for email automation, reporting Cons Some clients aren’t getting emails even though Active Campaign reports show they’re received Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Reason for choosing ActiveCampaign My \[SENSITIVE CONTENT\] had experience with it and liked it. Review Source LD Lisa D. Assistant Professional Training & Coaching Used the software for: Less than 6 months ### "Love the email builder " August 22, 2020 5.0 Awesome, really saves me and my team lots of time. We are on the basic plan so we don't use many features but we still feel like we get a lot out of the software. Pros Email builder is super easy to use, I love the ability to crop and slightly edit photos in the software. Great job at keeping contacts sorted. Would love to see stripe integrated without the use of zapier. Review and how to videos were informative and it wasn't a huge learning curve to figure out how to use the system. Cons Creating automations with zapier is difficult sometimes...that is pretty.much it! Review Source JV Jochem V. Accountmanager Online Media Used the software for: 1-2 years ### "Ideal email marketing tool for every business" December 22, 2022 5.0 I love the way AC integrates with all my favourite tools. Making it super accessible. It is now so easy for me to manage lists, trigger automations and follow up leads by sending them personalised e-mails. Pros I really like how easy it is to manage lists, set-up steps in an automation and use dynamic fields like 'FirstName' and 'Company'. Also, it integrates with a lot of tools which makes it accessible. Cons I had some experience with email marketing before, but I can imagine that it might be hard for a first-time user. Overall, the tool is not difficult at all once you get the hang of it. Review Source SA Sarah A. co-founder Hospitality Used the software for: Less than 6 months ### "Intuitive and great functionality" June 18, 2020 5.0 Customer service has been excellent. Migrating went very smoothly and I already have my automations up and running. Very happy with it. Pros I like that this software combines CRM capabilities with email newsletters and automations. It has allowed me to save money and time by simplifying and combining what I used to do with several paid subscriptions into one. It also integrates well with the other apps I use. Cons The customization of email templates is a bit limited but it isn't a deal breaker. I'm still able to get my branding across. Switched from [HubSpot Sales Hub](https://www.capterra.com/p/214215/HubSpot-SalesHub/) More features at a better price than Sales Hub. Also easier to use. Review Source CH Chris H. Personal trainer Health, Wellness and Fitness Used the software for: Less than 6 months ### "Better than mailchimp" December 2, 2022 5.0 Pros Great features, easy to use and the support team are great Cons I would like certain features that are in other memberships in tye lower ones but that's just me Review Source MM Mike M. CEO Marketing and Advertising Used the software for: 1-2 years ### "Great product. " June 16, 2021 5.0 Fantastic experience. The customer service/onboarding team is also very helpful. Pros The functionality is great. The options that you have to automate and put leads through funnels is outstanding. Cons The integration does take a bit of getting used to, but once you've got it completed, you can't see how you were able to live without the software. Review Source VR Verified Reviewer CoFundador Computer Software Used the software for: Less than 6 months ### "A great software to manage your CRM" May 6, 2022 4.0 Pros ActiveCampaign is a great software to manage your CRM. It is easy to learn how to use and to manage your leads. Cons There is some limitation in automatization Review Source VR Verified Reviewer Sr Digital Marketing Executive Hospitality Used the software for: I used a free trial ### "Best Software for Managing your campaign" February 15, 2023 5.0 I have a amazing experience with using this software. Pros ActiveCampaign is the Best Software available in the market for Managing you daily campaign is just in a very methods. With the help of this software all complex problems can be easily manageble. Cons There should be some more options for integrating with 3rd party apps. Review Source EJ Elle J. CEO E-Learning Used the software for: 1-2 years ### "The Best Solution For My Business" May 15, 2021 5.0 Pros I've tried several email marketing platforms in the past and Active Campaign is the best. I love how easy it is to create an automation and the app is easily helpful. I highly recommend using Active Campaign! Cons Wish they had a way to send Direct Messages on Social Media. Review Source MF Moriah F. Owner Environmental Services Used the software for: Less than 6 months ### "ActiveCampaign= Efficiency " June 14, 2022 5.0 Using ActiveCampaign has taken my customer service to the next level. With so many insights into how people are interacting with my communications, I've learned so much and can adjust if it seems like something isn't working. It's leaps and bounds better than Gmail!! Pros I was using Gmail to communicate with customers before...Everything changed for the better with ActiveCampaign, I can easily add folks to automations, see whose opened and clicked things and who hasn't done anything. Cons The automations can be finicky but the support team is wonderful. Review Source MD Melissa D. Founder Marketing and Advertising Used the software for: 6-12 months ### "A great all in one email marketing tool" September 8, 2020 4.0 Pros Active Campaign allows me to manage my growing email list in and dynamic way without having to hire someone to help. It's user friendly and reasonably priced to get started with. Cons It gets pricier as your list grows of course, but the jumps were a "gulp" to handle. In fact, I will often go in a delete contact I'm pretty sure I don't need to to avoid jumping to the next tier. My business revenue didn't grow in comparison to my list size. Reason for choosing ActiveCampaign Recommended by a program I'm in. Review Source KA Kelly A. Growth Marketing Manager Media Production Used the software for: 6-12 months ### "Flexible product for a reasonable price" March 26, 2020 5.0 Overall, very positive experience. Great product. Pros Easy to set up automations and API connections. Good account set-up support. Cons It was sometimes difficult to get immediate customer support. Switched from [Campaigner](https://www.capterra.com/p/64408/Stream-Send-E-Mail-Marketing/) Wanted more automation at a reasonable price. Review Source VR Verified Reviewer Content creator Banking Used the software for: I used a free trial ### "My view on Active Campaign" May 13, 2022 5.0 Pros I honestly find it easy to use especially since most softwares are so complex . This has really helped me in marketing my business more that any other softwares have ever Cons I have no complaints as I am still to explore the other features as I go in but so far so good Review Source GM Giulio M. Coach Facilities Services Used the software for: Less than 6 months ### "Molto soddisfatto della mia esperienza con Active Campaign" November 8, 2021 5.0 Active Campaign è una colonna portante del mio marketing operativo. Pros La cosa che apprezzo di più è la possibilità di integrare Active Campaign con altri software. Di conseguenza tutto diventa più semplice. Cons Sicuramente non è un software facilissimo da usare, ma è normale che sia così viste le grandi e complesse possibilità che offre. Reason for choosing ActiveCampaign Active Campaign mi è stato consigliato come software dalla agenzia di marketing con cui collaboro per la mia attività. Review Source MB Mia B. Visual Communicator Photography Used the software for: 1-2 years ### "ActiveCampaign Review" January 5, 2021 5.0 Pros I really love how easy it is to create an automatization process. I was totally new to this world when I started using ActiveCampaign still it was super easy to understand how to create a process that will work for me the best. Absolutely love the email marketing templates! I can customize to fit my brand, easy to use. I love that fact that I can have a custom paying plan based on how many subscribers I have. Cons Honestly, I cannot think of one. I never had any problems, I love the software. Review Source Similar Products Featured