# Page 70 | ActiveCampaign Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 70 - Is ActiveCampaign the right Email Marketing solution for you? Explore 2561 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/79367/ActiveCampaign/reviews

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ActiveCampaign

4.6 (2561)

[View alternatives](https://www.capterra.com/p/79367/ActiveCampaign/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Page 70 - Reviews of ActiveCampaign

## Showing most helpful reviews

Showing 1726-1750 of 2561 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

MM

Michelle M.  
Director of Operations  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "Easy to use and great reporting"

December 2, 2021

5.0

Great experience.

Pros

Super easy to use Email templates are professional and easy to modify to meet our needs

Cons

There was nothing we didn't like about ActiveCampaign.

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing ActiveCampaign

Recommendation by colleagues and other service providers.

Review Source

AH

Alexa H.  
Owner & CEO  
Health, Wellness and Fitness  
Used the software for: 6-12 months

### "Enjoying ActiveCampaign"

December 30, 2021

5.0

My experience with ActiveCampaign has been great it is easy to use and gives me everything I need

Pros

I love activecampaign no complains here!

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Suggestion by colleagues

Review Source

CC

Christa C.  
Money Mindset Coach  
Marketing and Advertising  
Used the software for: 1-2 years

### "Great Email marketing platform"

December 15, 2020

5.0

Everything with Active campaign has been great so far with my funnels. The ability to add tags has been a gamechanger

Pros

I like how robust it was as a platform. I didn't need something quite so expansive but I wanted something that I could grow into as my business grows without having to change platforms later. I also need to be able to integrate with my other platforms which it does quite nicely

Cons

The overall look of the emails is limited

Review Source

PC

Pamela C.  
Consultant  
Entertainment  
Used the software for: 6-12 months

### "Active Campaign is the premiere email marketing platform"

December 24, 2022

4.0

Pros

The comprehensive feature of the software. ActiveCampaign is user-friendly and extremely efficient in email delivery.

Cons

Editing the emails can be extremely cumbersome and quite frustrating. This takes some sticktoitiveness or you may be inclined to revert back to an earlier system that you've used.

Review Source

MB

Markus B.  
Sales&Marketing  
Marketing and Advertising  
Used the software for: 1-2 years

### "It takes a while but worth it"

June 4, 2020

4.0

Pros

A lot of features Great tutorials Nice integrations into website and connectivity to other apps Ease of use once I understood how to use

Cons

It takes a while to get use to all functionality and ways how funnels can be nuilt

Reason for choosing ActiveCampaign

More features More possibilities

Review Source

VF

Valerie F.  
Health Coach  
Health, Wellness and Fitness  
Used the software for: 6-12 months

### "Active Campaign has been my saving grace! "

March 21, 2021

5.0

I have been very very satisfied with active campaign. The customer support is so amazing. They are helpful, kind, and quick to respond. Active Campaign has allowed me to connected all platforms from my sales funnel to my digital program. I would definitely recommend this software!

Pros

Easy to connect all of my platforms from my sales funnel to my digital program. Easy to track and review data. Costumer support.

Cons

A lot of my mail does go to spam, not sure how to correct this.

Review Source

GW

Garin W.  
Marketing Director  
Alternative Medicine  
Used the software for: 1-2 years

### "Comprehensive and effective marketing tool"

June 14, 2021

5.0

Pros

Email design and campaign development features are easy to comprehend and use, comprehensive, and effective. Analytics and targeting are extremely powerful. In fact, there are many features which we have yet to leverage to their full potential. It's on my ever growing to-do list, believe me. Overall - extremely useful and powerful tool. 5 stars!

Cons

The platform backend and UX have changed so many times, that it is hard to keep up. Although it is wonderful that features are always being added and improved, this constantly shifting landscape makes it challenging to feel that we are utilising the tool effectively. Every time I think I have a handle on it, everything changes.

Reason for choosing ActiveCampaign

AC is a well-known industry leader.

Review Source

Elmo L.  
Business Management Executive  
Management Consulting  
Used the software for: Less than 6 months

### "One of the best Marketing Automation tools for small and medium businesses"

May 1, 2018

5.0

Automated marketing without breaking the bank and I could set it up myself without costly consulting fees.

Pros

Active Campaign is super easy to setup and to use, their support is very good. I think their pricing options is in line with what any small company would be able to afford.

Cons

Although their reports is good I think they can improve on them especially the speed and layout is not up to par.

Review Source

JB

Jerome B.  
Consultant  
Professional Training & Coaching  
Used the software for: 1-2 years

### "Great way to communicate with your list."

December 18, 2020

5.0

I'm communicating with my list effectively. And it's tracking opens well.

Pros

I like most that once I click send, it's clear to me that it's being sent and to whom. It's easy to understand at that point.

Cons

It's difficult to manage my emails once they've been sent. To see them, easily put them into different lists. It's also very difficult to understand automations versus sequences. I use both but it seems to be a bit bulky.

Review Source

SG

Sybil G.  
International Business Director  
E-Learning  
Used the software for: 2+ years

### "Great choice!"

January 6, 2021

4.0

Overall, I have been satisfied with ActiveCampaign. It meets our business needs while providing options to upgrade when we're ready. The pricing options are good for both new businesses as well as existing.

Pros

Active campaign is easy to use and customize to the business needs.

Cons

AC could improve the integrations available with other software.

Review Source

CR

Chris R.  
Online Coach  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "Great service for a great price "

September 19, 2022

5.0

Pros

I love the fact the automation is easy to use and understand

Cons

Cons for me is loading times but I feel that could be an internet speed problem too

Review Source

AS

Adam S.  
Founder / CEO  
Facilities Services  
Used the software for: 6-12 months

### "YM Active Campaign Review"

May 6, 2022

5.0

Very good

Pros

Quite generous with tools and resources

Cons

Difficult for a newbie to use and understand Would like some sort of email reminder integration for things that need actioning

Review Source

jB

john B.  
Software Developer  
Information Services  
Used the software for: I used a free trial

### "Personal Experince working with activecampaign"

July 29, 2022

5.0

My Overall experience is great and would recommend it to for anyone that is looking to expand their network and build their email list fast.

Pros

I Love this email marketing tool as it's very easy to build your email list.

Cons

Nothing personally that i dislike i would wish if they started more promotional offers on the software.

Review Source

VR

Verified Reviewer  
Agile Coach  
Information Technology and Services  
Used the software for: Less than 6 months

### "My ActiveCampaign Review"

January 14, 2023

5.0

Was looking for a way to automate customer emails with the least amount of effort and activecampaign came highly recommended. I had a one on one call with a sales team member and they were very helpful without the pressure of purchasing.

Pros

Integration was easy and the UI and functionality is easy to understand.

Cons

Likely the pricing but it seems on par with other systems out there. I wouldn't say it's cheap or expensive.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Automation and integration features.

Review Source

JA

Julian A.  
Salesmanager  
Primary/Secondary Education  
Used the software for: 2+ years

### "Activecampaign is heel handig voor marketing"

August 20, 2023

4.0

Goed

Pros

Het belangrijkste voordeel is dat ik leads voor HiRO(bedrijf) binnen krijg met een paar instellingen

Cons

Af en toe komen de lijsten door de war en dan gaan mails er 2 keer uit

Review Source

VR

Vanessa R.  
Content Manager  
Computer Software  
Used the software for: 6-12 months

### "Excellent Marketing Automation and Lead Generation"

September 19, 2017

5.0

Pros

Easy to use and if you don't find it easy, never fear! Their customer support is amazing, they really go all-out to make sure you're comfortable using their product. Automations are VISUAL - this was a must-have for me, you can literally see the automation workflow and this makes creating automations very easy. Drag and drop email design. I had a miserable experience with another email marketing app that loved HTML and Liquid. I hated that app. I lvoe Active Campaign because I can easily create beautiful emails without literally learning two programming languages. I'm a marketer not I.T!

Review Source

FC

Fernando C.  
owner  
Information Services  
Used the software for: 2+ years

### "Email marketing and more"

May 23, 2019

5.0

Love ActiveCampaign. I've tried a number of other email marketing programs (MailChimp, Aweber, Constant Contact) and AC is by far the best. Great email deliverability and love the ability to tag and create multiple email sequences. It can do so much - I've only scratched the surface of what available - so it's great for companies of all sizes.

Pros

Affordable starter plans, great templates, super powerful automation and behavior based sequencing.

Cons

Nothing. Zip. Nada. It works, has so much functionality and is easy to use.

Review Source

AH

Adolfo H.  
Administrativo  
Automotive  
Used the software for: Less than 6 months

### "Gran Software"

December 19, 2023

5.0

Pros

Software sencillo de usar y de entender, muy completo

Cons

nada malo qe decir por ahora, muy cntento con sus prestaciones y funcionalidades

Review Source

AC

Andreina C.  
Project Manager  
Program Development  
Used the software for: Less than 6 months

### "Automated sending email marketing campaigns"

June 14, 2018

3.0

Pros

Active Campaign is a very beneficial tool if you want to automate your markenting campaigns. It offers the advantage of creating automation rules at your convenience and includes predesigned templates so you do not have to worry much about the design of the message. It has a long list of features and customers have a help portal where they can learn to perform different functions. You can hire plans according to the number of contacts you have in your lists, so you can progressively increase the list of contacts as you reach the marketing objectives. I would recommend it, but if you are a beginner in this topic you will have to read and learn how to use the platform.

Cons

If you have a problem and request help from the support team, it takes a while to get an answer. Therefore, if you present a problem during the launch of a campaign, your work will be interrupted. It is advisable that you carefully read the use policies before hiring the services since your campaigns will be suspended without prior notice if the Active Campaign team detects that you have violated its rules.

Review Source

TK

Tess K.  
Marketing Manager  
Packaging and Containers  
Used the software for: Less than 6 months

### "Active Campaign Review"

August 4, 2022

5.0

Pros

Easy to use, logical interface, GREAT customer service and onboarding. Focused high-quality tool.

Cons

Getting my sales team to use it - but not really Active Campaign's fault!

Review Source

DR

Daniel R.  
Co-founder  
Computer Software  
Used the software for: 2+ years

### "Flexible email automation"

January 6, 2022

5.0

Pros

I primarily use ActiveCampaign for email automation, which is fairly easy to set up and offers plenty of flexibility

Cons

I found setting up reports to be very difficult to the point where I gave up. Custom reports also do not report on reply metrics.

Review Source

KJ

Kellianne J.  
Physical Therapist  
Health, Wellness and Fitness  
Used the software for: 6-12 months

### "Complicated, but thorough"

June 16, 2020

4.0

AC is good with responsiveness to injuries, and do have a lot of options for learning how to use their software. To learn it to it's greatest capacities would take hours and hours. (And I'm a 29 year old...I'm confident it would take anyone hours..older or younger than me).

Pros

There are so many ways to get e mails out to clients, AC, does an amazing job of being able to track your client's experience and personalize their marketing.

Cons

With all of the features to tag and track clients, I got lost (AS a small, 1 person business) in making most effective use of the course.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

I needed something more comprehensive

Review Source

Audric M.  
Owner/Founder  
Marketing and Advertising  
Used the software for: 1-2 years

### "Email Campaign Software"

December 18, 2018

5.0

Pros

The ability to integrate with my funnel building software and ease of managing my contact list. I also like how easy it is to create marketing campaign automations

Cons

Been a great software so nothing negative.

Review Source

Mike H.  
Founder & Consultant  
Marketing and Advertising  
Used the software for: 6-12 months

### "ActiveCampaign is an awesome email marketing tool!"

June 17, 2020

5.0

ActiveCampaign is an amazing tool that I know will help me build my business! I just wish I had more time to fully use all its features!

Pros

I love using ActiveCampaign automations to build marketing automation campaigns - its super easy to use. I also really like how many other platforms ActiveCampaign integrates with - makes my life so much easier!

Cons

I can't think of any major cons right now.

Review Source

PC

Preston C.  
CEO  
Entertainment  
Used the software for: 6-12 months

### "Great to use and price competitive!"

June 2, 2020

5.0

I love active campaign, its saved me a lot of money so far coming over from a competitor. Double the list size for the same price and the features and support are top notch!

Pros

The levels of automation I can achieve with AC are nothing short of amazing. It has literally put so much time back into my day!

Cons

I would love to see the add to Facebook audience be a feature I can use as a customer thats paying $300 a month for my account.

Review Source

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