# Page 8 | ActiveCampaign Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 8 - Is ActiveCampaign the right Email Marketing solution for you? Explore 2561 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/79367/ActiveCampaign/reviews --- ActiveCampaign 4.6 (2561) [View alternatives](https://www.capterra.com/p/79367/ActiveCampaign/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 8 - Reviews of ActiveCampaign ## Showing most helpful reviews Showing 176-200 of 2561 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use JR Jason R. Digital Content Specialist Research Used the software for: 2+ years ### "ActiveCampaign Review" January 28, 2024 5.0 Create, customize and send high volume outbound marketing emails. Pros It has been less expensive to carry out marketing strategies with ActiveCampaign since it requires zero manual processes. Cons Unavailability of offline access on mobile app is the biggest issue so far. Review Source Carlos P. Key Account Manager Packaging and Containers Used the software for: 6-12 months ### "ActiveCampaign strengthens project automations" June 13, 2023 5.0 I currently use ActiveCampaign within the job I have, for my own blog and I strongly suggest it to colleagues I work with from time to time. It is used for the purpose of sending information by email and setting up automations based on the actions that a subscriber performs. One of the most important benefits it has is that it has email automations with very strong abilities and its API is very welcoming to set up custom actions and events, this makes it ideal for small to medium scale apps. Pros It uses an automated method to spruce up your lists of inactive subscribers that hurt your ability to distribute. The support group has repeatedly provided me with assistance in setting things up. If so you have the marketing plan that doesn't take lead scoring into account and you also have a CRM, then you will get a very inexpensive emailing service with high deliverability and strong automations. You can stratify users, apply tags and perform other actions in order to refine your address and words. It is very easy to set up with a variety of triggers and actions, such as waiting for a time, play and paste action, etc. Cons At the time I first registered, I saw a course on the internet with the particulars of ActiveCampaign and this really assisted me. I am sure there are about ten percent that are not used at this time and I would like to know more about the additional feature. It has been developing gradually for the last year or so, however, it still has room to grow. Sometimes the size of the source does not stay the same when you alter the path and when you view the source code, everything is just a single row, so it is complicated to read and edit. Review Source AVL Alexandra Valeska L. Freelance Marketing Strategist Marketing and Advertising Used the software for: 6-12 months ### "I always recommend Active Campaign for Funnels and Lead Nurturing strategies. " September 8, 2021 4.0 Active campaign has helped me a lot with developing my main service which is to create, implement and optimize funnels for different companies in wide niches. Pros What i love about this software is the sequence automations, use of tags and goals. They are time savers and easy to use once you understand the logic. It does not take great time to learn either. There is a lot of useful blog posts and documentations to achieve the goals plus a Facebook Group community if very specific help is needed. Cons Loading time. Would like to have a faster loading time when it comes to saving emails, creating landing pages and reports. Alternatives considered [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reason for choosing ActiveCampaign It had high reviews and had heard of it before. Decided to give it a try and loved it. Also tired Hubspot even though is a very high CRM system, it was not useful to create funnels and strategies as needed. Switched from [GetResponse](https://www.capterra.com/p/153948/GetResponse/)[Keap](https://www.capterra.com/p/76390/Infusionsoft/) Needed a more user friendly CRM for clients, an easier way to create automations, easy integrations and a way to duplicate sequences in different accounts. Review Source KM Kim M. Founder/CEO Marketing and Advertising Used the software for: 2+ years ### "A great platform when flexibility and automations are critical" October 10, 2021 5.0 We've used ActiveCampaign for several years and the experience has been solid. We leverage it as our primary CRM with at least 15-20 custom fields, custom forms (used internally) and a large number of automations that simplify our business processes. It's a solid platform if you're looking for something beyond an email automation platform. Pros ActiveCampaign was the right fit as we needed to leverage some pretty complex automations without spending time and money on the larger, enterprise-level platforms. The ability to create complex automations and custom fields are our favorite features of ActiveCampaign. Cons There is a learning curve to ActiveCampaign and, aside from the simplest use cases, you'll want to take your time to learn about the different functionalities and how they relate to your specific business. Switched from [Keap](https://www.capterra.com/p/76390/Infusionsoft/) Save money and avoid the need to leverage consultants to create new systems. Review Source LB Laura B. owner E-Learning Used the software for: 6-12 months ### "Active Campaign LOVE! " September 7, 2021 5.0 I LOVE ActiveCampaign. I feel that the tools are evolving and relevant for my business. It has transformed my ability to identify leads, track their progress, convert contacts into members, and track and respond to their journey within my website and club. Pros I was with MailChimp. I moved to ActiveCampaign for the features that I am most fond of and use the most. Those are list segmentation, CRM, their existing recipe to help build automation, the automation functionality, in-depth segmentation, and tracking every move a contact makes. The transition was seamless; ActiveCampaign moved my whole list for me. I was a bit overwhelmed at first because of the high level of functionality. But, their customer service and support are the best I've encountered in any company that I deal with to run my business. I love them! Cons I don't love the functionality of the design elements in the Campaigns. Mainly, there is no way to set the overall design perimeters. So, every time you add a block, you select your font and have to reset the design. The time making adjustments adds up. Reason for choosing ActiveCampaign I feel that ActiveCampaign's overall functionality is superior. Also, their onboarding and customer service started before I actually signed up - which made me feel that I would be well supported. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I was frustrated with Mailchimp because I couldn't segment my list based on a subscriber's actions. Mailchimp is not as sophisticated in tracking subscribers' actions and identifying where they are in their journey. Review Source Pedro T. CEO Education Management Used the software for: 2+ years ### "A convenient All-in-One CRM and Automation" May 8, 2021 5.0 In my company, Active Campaign is used on a daily basis. We are a franchising network, needing one full-service CRM and Marketing Automation to be shared within the network (similar automations for the whole network), while leaving space and autonomy for each franchisee to develop its own (Sales management, marketing management). Active Campaign allows not only this structure to work seamlessly, but the way the service is organized allows a whole range of possibilities for my company, most of which we haven't yet scratched the surface. Pros It's easy to use, easy to deploy and being all-in-1 solution for marketing and sales management, automation, it's very convenient and comparatively affordable. Cons A few areas are still under development and not quite up to the task, namely features such as landing page development, or conditional forms. Switched from [Agile CRM](https://www.capterra.com/p/135148/Agile-CRM/) The trigger to switch was initially the structure of the accounts in both services - my company needed a service to be used by many users, Agile CRM pricing is structured on a per-user basis, while Active Campaign is structured by packages including multiple users. Then as the analysis of the features in Active Campaign began, it was clear it is far more developed and allows more business possibilities and automations to bring customer experience to life. In the end, after using Active Campaign, it's clear it's much easier and convenient. Review Source VR Verified Reviewer Vice President Semiconductors Used the software for: 1-2 years ### "Excellent marketing automation platform" March 28, 2024 5.0 I was able to get the platform fully functional within one week, including linking it with my website and CRM system. If is very easy to update contacts and create new automations. Pros Very easy to use: can quickly set up many automations, easy to create contact sub-groups, and send out email campaigns. If you have any issues, their customer support is outstanding! Cons While pretty good, the email marketing module is inferior to MailChimp. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Reason for choosing ActiveCampaign Too expensive both in monthly and set up costs. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I was looking for more of a complete marketing automation platform. Review Source NS Noel S. CEO Marketing and Advertising Used the software for: 2+ years ### "ActiveCampaing is the best tool for marketing an customer management!" September 24, 2023 5.0 From the moment I began using ActiveCampaign, it transformed the way I approach email marketing. The platform offers an amalgamation of depth and simplicity. While the features are advanced, they are laid out in a manner that’s easy to grasp. The support team deserves special mention. They've been consistently responsive and helpful, guiding me through any challenges. Whether it's managing contacts, setting up automations, or diving deep into analytics, ActiveCampaign has provided a reliable and efficient experience. Pros ActiveCampaign truly stands out in its user-friendly interface and powerful automation capabilities. The platform offers an extensive set of tools that make email marketing, segmentation, and automation a breeze. The built-in CRM is a game-changer, seamlessly integrating all my contact details and interaction histories. It also provides insightful tracking features, ensuring I understand my audience's behavior and can tailor my campaigns accordingly. Moreover, the level of customization available for emails, combined with the intuitive visual automation builder, has helped in crafting high-performing campaigns. Cons Honestly, there's not much to criticize given its overall performance. However, for newcomers to email marketing or those used to more basic platforms, there might be a bit of a learning curve initially. The vast array of features, while advantageous, can be a little overwhelming. Alternatives considered [KlickTipp](https://www.capterra.com/p/246140/KlickTipp/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reason for choosing ActiveCampaign When considering other products in the market, it was clear that while many offered bits and pieces of what ActiveCampaign provides, none encapsulated its entire suite of tools. Platforms like Mailchimp and HubSpot were on the list, but ActiveCampaign's robust automation capabilities, combined with its CRM and pricing structure, made it the most attractive option. The positive reviews and its reputation in the community further solidified the decision.In conclusion, ActiveCampaign has become an indispensable tool in my marketing arsenal. For anyone serious about elevating their email marketing game, I wholeheartedly recommend giving it a try. Review Source BP Brock P. Vice President of Marketing Retail Used the software for: 2+ years ### "Great tool for rapid development of marketing funnels." May 31, 2022 5.0 We've had experience with large and small email / automation software and Active Campaign does everything the bigger, more expensive programs do at a fraction of the cost. Pros We find Active Campaign's tools for developing marketing funnels to be very easy to use and set up. We have several very complex funnels and the AC tool set makes it easy to collaboratively develop them, trouble shoot them and test them. Cons There is very little we don't like about Active Campaign. We've used a number of systems, and this is always our go-to when we want to rapidly prototype a new funnel. Alternatives considered [AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/) Reason for choosing ActiveCampaign When we first got involved with Active Campaign it seemed to be a good middle of the road solution. We had experience with Aweber (not powerful enough), and InfusionSoft (powerful, but far too complex) and we thought Active Campaign would give us a good blend of power and simplicity. After using it for some time we have come to find it is VERY powerful and much simpler to use than most other systems we have worked with. Review Source LG Lucas G. Owner Marketing and Advertising Used the software for: 1-2 years ### "ActiveCampaign is probably the best value CRM/ESP combo on the market" March 22, 2022 5.0 Very positive, I haven't really had any problems. Pros The product is easy to use, and from what I've seen, beats similar marketing automation tools in both price and how robust their automation capabilities are. Cons If I had to say one thing, it would be that the interface can sometimes be a bit laggy. It gets the job done, but isn't quite as snappy as some less robust software options. Alternatives considered [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Reason for choosing ActiveCampaign Better value in terms of contacts, better automation capabilities, and also the included CRM. Review Source RP Robson P. CTO Information Technology and Services Used the software for: Less than 6 months ### "Best CRM, Marketing and Sales Software cost benefits on the market" May 31, 2021 4.0 Marketing Automation, Forms Management, Sales Management, and Chat Service. We develop the integration between ActiveCampaign and our platform with Stripe to update deals value and actions of payments of our customers. Pros I like the easy to setup of ActiveCampaign. 0ur team migrate in one week all our data and automation, deals, and process that we already have in other platforms. The Best API that I found on the marketing, I switch from Hubspot that have the worst api that I have seen in my life. So if you need to integrate your own platform with ActiveCampaign know that you are in the right tool. For brazilians customers, the price of ActiveCampaign is one of the best on the market, give a try on the platform! Cons The Deals section for us have some improovements that the Active Campaign Team could do. We sell SAAS (Software-as-a-service) and our Business Model is recurrency, for us to manage the Sales KPI\`s is very inefficient. If the team work a few more on the Deals Product, probably we never let ActiveCampaign in the future. I percept that ActiveCampaign have a delay to send e-mails, but It's not a big deal for us. Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Hubspot is a very good tools for Marketing, but for brazilian market is like impossible to pay the price. Hubspot really have more tools and resources, but Active Campaign is a nice alternative. Review Source GK Geoffrey K. CEO Marketing and Advertising Used the software for: 1-2 years ### "The Best Way to Get Your Business Noticed!" July 29, 2022 5.0 I have been using ActiveCampaign for a little over a year now and I absolutely love it! The automation features are amazing and have saved me so much time. The customer support is also excellent. I would highly recommend ActiveCampaign to anyone looking for a great email marketing solution. Pros I liked the ability to see how many people were clicking on my links and how many people were unsubscribing from my emails. Cons There are a few things that I didn't like about the active campaign software. First, it was a little difficult to figure out how to use all the features. Second, the interface wasn't as user-friendly as I would have liked. Lastly, I found the price to be a bit high for what the software offered. Reason for choosing ActiveCampaign I chose ActiveCampaign because of its ease of use and its ability to integrate with a variety of other software. Additionally, ActiveCampaign offers a wide range of features at a very reasonable price. Review Source EE Erin E. Owner Arts and Crafts Used the software for: 6-12 months ### "Active Campaign" May 10, 2022 5.0 I had tried using several other free email services in the past. Getting people to actually sign up was nearly impossible, even offering discounts and more, hardly anyone ever clicked "subscribe"- Active campaign allowed me to create a pop up window integrated with my website design, that will only pop up once on the main page for first time viewers (or until the cache is cleared). I also created a secondary sign up page where people can go to sign up if they missed the pop-up. This has taken me to large numbers of sign-ups, plus allowed me a way to integrate a 10% off coupon for subscribers after their email was confirmed. This has lead to numerous coupon uses of that 10% off in my store, proving the use of the pop up and offer. I send out monthly emails, keeping my subscribers informed and up to date on what is going on, increasing regular visits to my site and bumping regular sales. The email system is very easy to use. Pros The sole reason I decided to start a free trial with this software was because of the complete customization allowed for your email sign-ups and pop-up windows. No one likes to click though email sign-ups that look out of place or run by a 3rd party. With this I could create a system that blended seamlessly with my current website, allowing everything to look 100% integrated into the site itself. Cons So far the system has more functionalities than I will likely ever use. However, this is not a 'dislike'. While there are many functions I don't currently need (or understand) there may be a day that I use them, and there are several tutorials and documents available to help me understand these other features. Nothing about the system so far could qualify as something I dislike. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing ActiveCampaign I accidentally clicked the wrong link. I was initially looking for a free service, but after customizing the pop-up and integrating it into my website, I was glad I did and decided the quality of this product was worth the price. Switched from [Dada Mail](https://www.capterra.com/p/144643/Dada-Mail/) I do not have the coding ability to create pop-ups or many other interactive options. I built and maintain my own website, but my knowledge is limited. I needed a way to get people to actually SEE that I had a mailing list, and optional links and banners were not doing the trick. I also wanted everything to be integrated on my website, to match colors and themes and look like it belongs there. Review Source Mehandi I. Director of Research & Development Marketing and Advertising Used the software for: 1-2 years ### "ActiveCamapign Review from Small Business Point of View" April 12, 2022 5.0 Problems which I am solving with ActiveCampaign are as such:- 1) Collecting leads from different sources and manaing at one place. 2) Lead Segmentation. 3) Running tailored campaigns. 4) Sales & Marketing Automation is easy. 5) Deals Managemen with different stages & Pipelines makes it easy to naviagte and close the deals. 6) Timely reminder to the sales team. Increase in revenue for the business. Pros Most impactful features:- 1) Lead Management, Segmentation. 2) Automation. Workflow Creation. 3) Campaign Management, Template Management. 4) Deals Module. ActiveCampaign is easy to use and handle ( they provide step by step module by module tutorials for the users). Integrating ActiveCampaign was super easy for my existing business. Overall, I love ActiveCampaign for what they are doing for small business owners. Cons Missing features or and improment is, if they can allow to directly integrate with most of the apps that is very frequent in use by small business owners like - google sheet, wordpress, shopify etc. then it will save some more money of business owners and we don't need to buy third party tools like Zapier or intergromat. There is nothing in ActiveCampaign which I have found difficult to use. Integration with my existing business was super easy. Review Source JO Jude O. Administrative Assistant Publishing Used the software for: 2+ years ### "The Best User-friendly CRM software" March 16, 2022 5.0 I used ActiveCampaign for social application integration. I also used it for lead scoring by giving certain points to a contact that performed a particular task like opening an email and clicking on a link. Again, I also used it to send out automated special day emails. Pros You don't need to be tech-savvy before you can use ActiveCampaign because it is highly user-friendly. You can easily create automation and make use of the predefined email templates. Again, it's cost-efficient compared to the solutions it offers. Cons Right now, there is no feature I think needs improvement. Review Source PM Peggy M. Director of Marketing Publishing Used the software for: 1-2 years ### "Extremely User Friendly and Subscription Comes with Great Support" June 20, 2020 5.0 When my big company split up and sold off all of its individual brands, I went from having an email staff to me taking on that responsibility all myself. My staff had been using Hubspot and I did try to learn that platform but it was not intuitive, rather clumsy...and VERY expensive. And since we no longer had the deep corporate pockets we once had, I had to move to something that was lower priced and easy enough for me to be up and running quickly. I investigated about 4 difference platforms and settled on AC and have not been disappointed. I think I made a great choice that a non-tech person like me can use and won't break our small company bank. Pros I like the fact that someone like me, who has only ever written campaigns for others to create but now has to do everything myself, can get up to speed pretty quickly and now I feel very comfortable with the platform. Although there are some odd, small nuances in the drag and drop, that functionality is really good and let's me create my campaigns quickly and easily. Cons For the most part, this is a great tool, but there are a few things I would like to see addressed. The first one was just addressed recently and you can now "undo." Not having an undo and instead looking at a bunch of dropdown times was not efficient, so kudos to AC for fixing that! I would also like to be able to search my images by keyword...that would save me a ton of time. Also, and this one would really be helpful...I find that creating a suppression file is an awkward process. I would like to be able to choose and list to send to and a list to suppress against that send list. Creating the segment for the suppression is not intuitive and I get confused with that. Reason for choosing ActiveCampaign I am not a millennial. I am not a technical person. And, I had never had to create email campaigns in the past...I've only ever had to write copy for them. AC enabled someone like me to create and blast my own campaigns easily and the ramp-up learning time was pretty short. I also like their customer care...although my rep recently left and his replacement is not quite as attentive, it's great to have an actual person to help me when I need it. Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) HubSpot if a great tool if you have a week to attend their training in Boston and are an inherently technical person, but I didn't have a week to take out of my workflow and no longer had the budget to pay the HubSpot high price tag. I found AC to be way more user friendly at a reasonable price which is exactly what I needed. Review Source Kamal A. Employee Banking Used the software for: 1-2 years ### "Best Campaign Management Tool" January 17, 2023 5.0 Managing and organizing customer contacts, Automating repetitive tasks, Tracking customer interactions, Improving email marketing Pros allows users to create and automate email marketing campaigns, manage contacts, and track sales and customer interactions. Some of the features of ActiveCampaign that are liked by users include its ability to segment contact lists, automate repetitive tasks, and integrate with a wide range of third-party apps and services. Cons I report that the pricing structure can be high, and confusing and that the platform's functionality can be limited for certain types of businesses Review Source VR Verified Reviewer Digital Marketer Marketing and Advertising Used the software for: 1-2 years ### "It's so simple to create beautiful email campaigns with no programming required." November 5, 2022 4.0 When I was first introduced to Active Campaign, I have to admit that I was a little skeptical. I had used other marketing automation platforms in the past and found them to be difficult to use and not very intuitive. But boy, was I wrong about Active Campaign!The interface is extremely easy to navigate and you can easily customize your campaigns to suit your needs. The integration with my existing business processes was a breeze, and it didn't take long for me to see the amazing results that Active Campaign could produce.Since using Active Campaign, my business has seen a significant increase in leads and conversions. If you're looking for an easy-to-use platform that will help you achieve great results, then look no further than Active Campaign! Pros One of the features that I love most about Active Campaign is its ease of use. It's so simple to create beautiful email campaigns with no programming required. And if you do need help, the support team is always available to assist you. Cons Sometimes, It will take a few minutes to have the changes to take affect. Review Source DM Daniela M. Pyschologischer Berater Alternative Medicine Used the software for: 6-12 months ### "Viele Funktionen und guter Support" November 16, 2023 5.0 Grundsätzlich für mich eine der besten Anwendungen im Bereich E-Mail Marketing. Pros Die Automatisierungen und dass viele Sachen wie z. B. Tags in den E-Mails automatisch vorgeschlagen werden. Ich mag, dass ich Elemente für später speichern kann und dass der Support super schnell und kompetent reagiert hat als ich einen Fehler/ Bug hatte. Ich mag, dass ich für Automatisierungen einen Import machen konnte und von meinem Coach eine perfekte Automatisierung in drei Klicks einspielen konnte. Das hat viel Arbeit gespart. Die Integrationen in andere Software wie z.B. Elopage ist ein tolles Feature. Cons Das Preismodell. Es ist recht teuer für mich, aber es bietet sehr viel für den Preis. Die Übersetzungen auf Deutsch sind manchmal schwierig. Im Bereich der Automatisierungen sind sie teilweise nicht logisch, weswegen ich einen Fehler in der Automatisierung hatte. Ich mag nicht, dass der E-Mail Code für die 2 Faktor Authentifizierung oft nicht oder sehr spät ankommt. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing ActiveCampaign Mehr features, mehr Support, besserer Preis Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Eigentlich weil ich einen Kurs über Online-Marketing mitgemacht habe in dem alles mit Active Campaign gezeigt wurde. Aber ich war sehr schnell von der Software überzeugt und wollte dann auch wechseln. Mailchimp ist sehr teuer und Getresponse auch. Ausserdem sind die sehr kompliziert. was AC nicht ist. Review Source GÓ Graham Ó. Marketing Lead Information Technology and Services Used the software for: 2+ years ### "Powerful, near enterprise grade Marketing Automation system" January 31, 2022 4.0 Extremely high value Marketing Automation system priced at a highly competitive rate to traditional enterprise tier Marketing Automation/CRM solutions while meeting almost 80-90% of the features and functions of traditional enterprise solutions. Many organisations that are currently on enterprise Marketing Automation solutions could easily migrate to ActiveCampaign and see a better Ux for their teams and significant savings of over 70% on their tooling costs. Pros A step up from most Email Marketing tools that brings a powerful Marketing CRM and automation system. Highly competitive against the enterprise grade platforms of Hubspot and Marketo. Brings much of the day to day functionality you will typically need and avoids a lot of the excess and bloat of the larger enterprise platforms. Easy to setup and build automations and campaigns. Very cost effective Marketing Automation CRM that integrates well with all other Enterprise tools Cons Field management and auto-fill functionality is lack. Email/Templates builder while works well is very rigid and locks in to the system, requiring custom builds to be made inside the platform. Little to no documentation or functionality for importation of external builds. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) Reason for choosing ActiveCampaign Mailchimp doesn't have a true Marketing Automation system or CRM. Marketo has a terrible Ux Hubspot has too many underbuilt features ActiveCampaign has just the right Ux and features mix for 95% of hyper growth software businesses Switched from [Unbounce](https://www.capterra.com/p/145639/Unbounce/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Mailchimp doesn't have a true Marketing Automation system or CRM. Marketo has a terrible Ux Hubspot has too many underbuilt features ActiveCampaign has just the right Ux and features mix for 95% of hyper growth software businesses Review Source Alejandro T. Bachelor of Digital Marketing Marketing and Advertising Used the software for: 2+ years ### "Activecampaign Best email marketing software" November 19, 2021 5.0 My overall experience has been very good. It has excellent customer service when you have problems. In digital marketing we use it every day and it is necessary to have an easier way to do reports / analysis, and ActiveCampaign is difficult to read the reports, also at the beginning it is difficult to use the platform in the first weeks. Pros It is an excellent platform, the CRM is very intuitive and the follow-up it gives to customers through automations is excellent, it is capable of sending automated emails or mass emails, since it has some add-ins that are very much in line with the job. . I am dedicated to digital marketing and this system has been very useful for me to be able to organize myself without the need for more paper or old Excel techniques. I highly recommend it for different types of businesses because it is also very adaptive to whatever you want to do. Highlights are CRM and sales automation, marketing reporting and analytics, contact management, and A / B testing Cons It is difficult to use at the beginning, I would say that it has a learning curve of medium difficulty Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing ActiveCampaign I chose ActiveCampaign because it is the most complete of all email marketing software on the market at an affordable price. Review Source AG Amardeep G. Call Centre Utilities Used the software for: 1-2 years ### "My thoughts on ActiveCampain" December 1, 2022 4.0 Pros What features I found so impactful and useful, we're features like spam blocked, customizable fields, contact list management. Having these tools helps us, and what I love most is how well it functions and takes away the hard work to block spam and manage a long list of clients to contact. On whole its a very useful software to have. Cons I felt that there was nothing missing, as it had all the tools we need from spam blocker to contact list management. There was nothing lacking in this software. Review Source Mike C. Founder E-Learning Used the software for: 2+ years ### "Best of its kind but getting complacent on the basics" January 10, 2021 4.0 I was a huge advocate for AC early on. Now, I temper that because of my frustrations. If they listen to their users more and get down to fixing the basics that are way outdated, they can soon get back to a full 5\* experience. But for now, I would say try it out carefully. If you don't need the capabilities that distinguish it from the likes of MailChimp, it probably is not worth the annoying hassles. Pros This is high-end marketing automation at mid-market pricing. If you want to automate marketing to a high-degree and with great sophistication, AC allows you to do nearly anything - yet at a price point similar to email marketing tools with little or no automation. That's why I chose Active Campaign and why I stick with it. Cons For all of its technical sophistication, there are a few weak points around basics. Its email creation interface feels dated and the handling of image assets is clunky and horrid. Creating restore points and undo is flaky and unreliable. And what makes all this so bad is that users have logged these points for several years as top requests and AC has not addressed them. Instead they add fancy functionality. The basics of everyday use matter and the experience spoils the software for me. Alternatives considered [Kit](https://www.capterra.com/p/175000/ConvertKit/)[Keap](https://www.capterra.com/p/76390/Infusionsoft/) Reason for choosing ActiveCampaign I chose AC over ConvertKit for better functionality and marginally better price (2017) and over InfusuionSoft (now Keap) because that was WAY too expensive for my business. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I switched from MailChimp because I needed the automation functionality. Now, MailChimp are building that capability. I hope AC can continue to stay ahead on that and catch up with MC's usability and UX. Review Source KM Kobus M. Founder & CEO Information Services Used the software for: 6-12 months ### "Very Good Automation Product not easy for beginners" March 9, 2021 4.0 With the help of Elite Inc the training facility the preparation of the automation runs well except when the real job needs to run fluently, after preparation, to get contact's info on the contact list, it doesn't always happen, nor clients will always receive their mails as well prepared on the email marketing feature. Pros The integration with other applications is running smoothly. Preparations with Automation tools are extremely good to see how it can be done - Preparation overall is good Cons The outcome or outflow of automation when a client starts to make contact doesn't seem to work well yet. The idea is that automatic communication needs to run smoothly as if the business is in direct contact with clients already - This doesn't work well yet, even if my URL & API key is correctly set & the contact fields on the contact forms are correctly setup on the website. I believe & hope that soon it will be fine. Alternatives considered [MailerLite](https://www.capterra.com/p/136603/MailerLite/) Reason for choosing ActiveCampaign It was mainly part of my training and much easier though to prepare Review Source JA Juliana A. Chief Executive Officer Food Production Used the software for: 1-2 years ### "CRM Automation and Campaigns" October 9, 2022 4.0 Since we have perfected our CRM system, promotional campaigns in general, encompassing various aspects, their management has been so much simpler, both to evaluate their receptivity, as well as simpler aspects of design and the message itself. Evaluating these aspects is important to attract potential customers and ensure that they can find loyalty in our product. Not only with this, without a doubt we got great results thanks to a much more automated system, where we have been able tocover more and fulfill our tasks with greater speed and efficiency. The marketing team is using ActiveCampaign as the number one tool in daily work, since it brings practicality to promotional campaigns and greatly facilitates the sales funnel, categorizing each function we need to do by steps and undoubtedly boosting the results a lot, beyond what was expected. It has given us the facility to manage our information at our convenience, carry our exhaustive follow-up and issue newsletters that give us a complete overview of the work we are doing and see from the front page how we achieve our objectives in less than the expected time. Pros ActiveCampaign takes our marketing management to the next level, with its extensive interface it is possible to adapt the configuration of sending marketing campaigns, managing every little detail, thanks to its varied templates we can capture our main idea and make our message come through clearly and exactly how we need it. A/B tests allow us to test that our message is working perfectly and to be able to launch it to the public. Likewise, integrating social networks is essential for a broader management of marketing campaigns and the commercialization of our product, in addition to multichannel marketing it is possible to cover much more and put our eyes on a greater range of visualization. It is the perfect platform to plan and manage our content, perfect our ideas, and send a much more solid result, as well as interact with our clients in a more direct way, perfecting the CRM system by getting what each potential client wants to receive from us. Automating the sending of emails in the search to eliminate spam messages and that our emails are received more directly in the inbox, ensuring the reading of our campaign. Cons It is a tool with a complete interface, however, at the same time I can highlight that it can be too dense and complicated to use, it is not very intuitive and makes the process a bit more tedious than expected. In the same way, the search through filters is not as precise as possible, sometimes we need to find something in specific and we cannot, so it would be ideal if it were more accurate. Alternatives considered [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) Reason for choosing ActiveCampaign We considered to implement Salesforce Marketing Cloud but found that it did not adjust to our budget very well. 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