# Page 80 | ActiveCampaign Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 80 - Is ActiveCampaign the right Email Marketing solution for you? Explore 2561 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/79367/ActiveCampaign/reviews

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ActiveCampaign

4.6 (2561)

[View alternatives](https://www.capterra.com/p/79367/ActiveCampaign/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Page 80 - Reviews of ActiveCampaign

## Showing most helpful reviews

Showing 1976-2000 of 2561 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

AC

Amber C.  
Owner  
E-Learning  
Used the software for: 6-12 months

### "Only program I Use for Email Automation"

June 1, 2020

5.0

Pros

I liked how easy it was to integrate with Clickfunnels and how I was about to create an automated email drip campaign

Cons

I still have a whole lot to learn about the whole program but I don’t really see that as a con.

Review Source

EH

Erik H.  
VP of Marketing  
Marketing and Advertising  
Used the software for: 6-12 months

### "Amazing tool"

March 21, 2021

5.0

Pros

ActiveCampaign is an amazing automation tool that goes beyond email marketing. It's a crucial tool for our business to manage leads and convert them into our ecosystem.

Cons

The reporting and analytics could be better.

Review Source

AM

Anshul M.  
Director  
Information Technology and Services  
Used the software for: 6-12 months

### "ActiveCampaign User & Partner Review"

January 3, 2022

4.0

Pros

Automation, simplicity, CRM, integrations

Cons

Expensive as the tiers go up and additional costs for adding features such as Conversations. Performance deficiency. Some basic level integrations require a plan upgrade.

Review Source

SM

Steffen M.  
Ecommerce & Online marketing Manager  
Computer Hardware  
Used the software for: Less than 6 months

### "Well working with a lot of opportunities"

December 17, 2021

4.0

Pros

Easy setup and intuitive campaignbuilder

Cons

Missing an option to add text over a picture in the campaignbuilder

Alternatives considered

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Reason for choosing ActiveCampaign

Price and fit with website-platform

Review Source

LP

Lizzie P.  
Marketing  
Insurance  
Used the software for: 6-12 months

### "No Complaints"

January 19, 2022

5.0

Pros

Easy to navigate, easy to build campaigns, lots of functionality for managing contacts and contact info

Cons

Some of the buttons don't render in the proper location on screen.

Review Source

JD

Jannes D.  
Marketing Manager  
Transportation/Trucking/Railroad  
Used the software for: Less than 6 months

### "Great CRM and very customisable"

September 2, 2020

4.0

Great company, great service, superb automation

Pros

The customer support will be ready to help you at an instance notice! They will think togheter with you to solve the problems. The system offers many options and automations with almost endless possibilities.

Cons

Some options are limited to specific uses. Some fields are obligated to be filled in.

Alternatives considered

[Teamleader](https://www.capterra.com/p/153190/Teamleader/)

Reason for choosing ActiveCampaign

Customiseable automations

Review Source

JK

Jeff K.  
Founder & CEO  
Environmental Services  
Used the software for: 1-2 years

### "Outstanding Customer Service"

September 10, 2021

5.0

What I've enjoyed most about partnering with Active Campaign is working with their team. They always go above and beyond to help us solve any issue.

Pros

Active Campaign provides a simple solution to communicate with our community.

Cons

I had a little difficulty with the initial email templates, but that was quickly resolved.

Review Source

VR

Verified Reviewer  
project manager  
Marketing and Advertising  
Used the software for: 1-2 years

### "I find it useful "

April 1, 2019

4.0

My clients seem to be happy with the automations I create and implement for them.

Pros

It's easy to create automations and the engagement tagging is very useful. The actions that you can add to each email and step is super smart and helpful.

Cons

I sometimes don't understand how to read the automation reports, and it would be great if there were hints on how to improve the automation depending on the report and the results.

Review Source

MM

Marissa M.  
Marissa McCallam - Body & Mindset Coach  
Health, Wellness and Fitness  
Used the software for: 6-12 months

### "My ActiveCampaign Review"

April 29, 2022

5.0

Pros

Ease of use and the ability to run numerous automations.

Cons

Overall I found the software very easy and intuitive to use.

Switched from

[Wix](https://www.capterra.com/p/169007/Wix/)

Lack of functionality in terms of automations

Review Source

VR

Verified Reviewer  
Senior Coordinator  
Computer Software  
Used the software for: Less than 6 months

### "Nice For The Price"

December 28, 2018

4.0

Pros

ActiveCampaign is a lot more comprehensive than other budget friendly marketing automation softwares we evaluated. Customer support is always very helpful and willing to coach us through problems. I think customer support would be the most valuable part of AC.

Cons

It can be clunky to use, there is not a lot of fluidity between features in the platform. Once something is completed it's often difficult to go back and edit. While this can be frustrating I still enjoy using the platform compared to other competitors.

Review Source

RK

Ricardo K.  
Founder  
E-Learning  
Used the software for: Less than 6 months

### "Excellent customer support and overall performance"

July 6, 2020

5.0

Pros

ActiveCampaign works as a fully customizable platform for almost all of our needs in email marketing. The support staff is well prepared and kind, allowing you to feel at home when talking to any of them.

Cons

For some of my uses, the automation settings are a bit too complicated - but I guess this is to be expected when you have so many options.

Alternatives considered

[GetResponse](https://www.capterra.com/p/153948/GetResponse/)[Keap](https://www.capterra.com/p/76390/Infusionsoft/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Switched from

[Kajabi](https://www.capterra.com/p/154682/Kajabi/)

Customization options are way more advanced, allowing for better segmentation and automation - although I continue to use Kajabi for other functions.

Review Source

AN

Amy N.  
Founder  
Health, Wellness and Fitness  
Used the software for: 6-12 months

### "Great for beginners and advanced users"

July 1, 2020

5.0

Overall it is easy to use with great customer support.

Pros

It is easy to use for beginners to set up basic campaigns and automations. The customer service is quick!

Cons

There are times that my form does not show up on my website which is bad because I need it present at all times for people wanting to be a part of my list.

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/)

Reason for choosing ActiveCampaign

The customer service did a webinar and helped me

Review Source

MC

Marissa C.  
Naturopathic Doctor  
Hospital & Health Care  
Used the software for: Less than 6 months

### "The customer service is worth the switch"

August 6, 2020

5.0

10/10! Happy with AC overall.

Pros

I was with another email provider that had HORRIBLE customer service. The functionality of the two servers are pretty similar, but the customer service you receive with AC is invaluable. I am so glad I made the switch to AC as I can get a quick, helpful response at almost any time of the day. This is especially important during a launch.

Cons

Wasn't difficult to learn, but there is a learning curve to figure out how to create tags and set up email automations. But the customer service team was always available to walk me through this.

Reason for choosing ActiveCampaign

Price and customer service I received during free trial (and continue to receive).

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Because mailchimp customer service was brutal

Review Source

BP

Bryan P.  
Founder  
Alternative Medicine  
Used the software for: 1-2 years

### "Saves me huge amounts of time "

June 4, 2020

5.0

ActiveCampaign helps me to manage leads, client onboarding and outreach.

Pros

ActiveCampaign allows me to automate many of my day-to-day tasks that used to eat up all my time - freeing me from mundane tasks and allowing me to pursue more valuable work for my business

Cons

ActiveCampaign doesn't directly integrate with my Clinic Management software so I have to bridge it with Zapier. Other than that I have no complaints.

Review Source

MG

Meredith G.  
Brand Marketing Associate  
Insurance  
Used the software for: Less than 6 months

### "Slow to get going, but very powerful"

January 19, 2021

5.0

I am excited to eventually have it up and running, but would have appreciated faster and more hands on trainings, I feel like I have to really seek out help.

Pros

I feel like I can do pretty much anything I want, automation wise, with ActiveCampaign, if I can figure out how to get it set up!

Cons

I feel pretty in the dark with onboarding. It has been a slow process, and is a complicated thing to get setup with SalesForce. It has been hard to get ahold of support, but they are helpful when I am able to talk to them.

Review Source

JP

Jennifer P.  
DO  
Health, Wellness and Fitness  
Used the software for: 6-12 months

### "Great for a small business! Easy to use and pricing is on point. "

May 25, 2022

5.0

Pros

Ease of use, scheduling campaigns and making triggers so easy!

Cons

I wish there was a live chat! It takes long for a reply.

Review Source

SP

Sergio P.  
Partner  
Information Technology and Services  
Used the software for: Less than 6 months

### "Perfect email marketing"

December 3, 2022

5.0

Pros

Perfect email marketing alternative to complex marketing automation softwares like hubspot and others.

Cons

Nothing to point. Marketing department decided to move to another integrated solution.

Alternatives considered

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)

Review Source

VR

Verified Reviewer  
Business Development Manager  
Entertainment  
Used the software for: I used a free trial

### "Was really hoping to use this to replace an existing CRM but didn't seem to do the job. "

October 26, 2018

3.0

Pros

It seemed to be pretty user friendly, drag and drop features etc..

Cons

Although the platform was user friendly I'm not confident that it could replace me existing CRM.

Review Source

IB

Igor B.  
CEO  
E-Learning  
Used the software for: Less than 6 months

### "Great e-mail marketing and automation software"

October 26, 2022

5.0

Pros

The integration with WordPress makes it easy to use with my website. The automation process is very intuitive, and the responsive feature is great.

Cons

It is not that simple to start using it, but after some tries, it becomes easier and easier.

Review Source

VR

Verified Reviewer  
Account Manager  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Our marketing team uses it for all our emails"

August 23, 2022

5.0

Pros

I remember our marketing team complaining a lot with the previous software they used. Now we moved to ActiveCampaign and everyone seems happy with this choice. Even our customers said the designs were better (thank you for the templates!). We have higher results and it's what matters.

Cons

Not very easy to use for first time automated email marketing user.

Review Source

AB

Anze B.  
Owner  
Health, Wellness and Fitness  
Used the software for: 6-12 months

### "Lots of options"

December 28, 2020

5.0

Great overall experience would definitely recommend it to people.

Pros

ActiveCampain offers an incredible amount of options but the one that helped me the most is the ability to automate pretty much everything.

Cons

There is a learning curve implementing all the features - the email editor is clunky

Review Source

MR

Moadh R.  
ceo  
Marketing and Advertising  
Used the software for: 6-12 months

### "ActiveCampaign is an ESSENTIAL"

February 13, 2021

5.0

Pros

ActiveCampaign is an ESSENTIAL for my business for more than a year now, it's the perfect tool for automations, lead nurturing and marketing, I just love it

Cons

sometimes the limits, you have to upgrade

Review Source

ED

Elis D.  
Assistant  
International Trade and Development  
Used the software for: Less than 6 months

### "Outil de combinaisons d'email"

October 15, 2023

4.0

Pros

Facile à configurer et les modèles sont faciles à concevoir

Cons

Un peu de mal à faire fonctionner le courrier électronique

Review Source

EM

Elena M.  
Yoga teacher  
Health, Wellness and Fitness  
Used the software for: Less than 6 months

### "Yay for email automations!"

August 2, 2022

4.0

My experience is good overall and I am happy with this choice and will continue to use it

Pros

I like that it is well integrated with my website and that I can achieve a good level of automation

Cons

Still too many people do not receive my newsletter and I can’t figure out why. I found Mailchimp way much easier to design my emails, still trying to get how your mail designer works

Alternatives considered

[Brevo](https://www.capterra.com/p/132996/brevo/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing ActiveCampaign

Cheaper and more options

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

It was too expensive for what I needed now

Review Source

XB

Xavier B.  
Owner  
Marketing and Advertising  
Used the software for: 1-2 years

### "Uno de los mejores"

March 10, 2022

4.0

Neutra

Pros

Funcionalidad, y la gestión de información y la integracion con otros partners

Cons

A veces es complicado entender las descripciones de los trigger. Falta de integracion con facebook

Reason for choosing ActiveCampaign

Recomendacion

Review Source

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