# Page 91 | ActiveCampaign Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 91 - Is ActiveCampaign the right Email Marketing solution for you? Explore 2561 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/79367/ActiveCampaign/reviews

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ActiveCampaign

4.6 (2561)

[View alternatives](https://www.capterra.com/p/79367/ActiveCampaign/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Page 91 - Reviews of ActiveCampaign

## Showing most helpful reviews

Showing 2251-2275 of 2561 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

YS

Yisrael S.  
Marketing Director  
Telecommunications  
Used the software for: 6-12 months

### "Great support, great tool, been most helpful"

July 27, 2017

5.0

easy campaign creation. Great WYSIWYG email editors. Great email reporting.

Pros

User Friendly Automation Interface that gives a lot of features. Email Reporting. Labels for categorising different automations and campaigns. Site tracking for behavioural campaigns. Custom event for different campaigns. knowledgeable and helpful customer service.

Cons

Dynamic content in campaigns needs work. The jump between the lite and next plan in price is substantial. The inability to a/b test automation campaigns

Review Source

RF

Renato F.  
  
  
Used the software for: Less than 6 months

### "Good features and small price."

December 14, 2017

4.0

Pros

The features and the price are good. The easy of use is ok. Is a good all in one marketing automation platform.

Cons

The support is only median. It lacks a better builder of landing pages and emails and the campaign constructor is not very enjoyable.

Review Source

Jess B.  
Founder/Co-Owner  
  
Used the software for: Less than 6 months

### "Very affordable and easy to use"

March 13, 2018

4.0

It's easy to use, affordable and I love the Zapier integrations. The email templates are nice too.

Pros

ActiveCampaign is a great option for beginners because it's easy to use and very affordable. There are lots of great integration options through Zapier and the emails I received when I signed up and on an ongoing basis had really good tips.

Cons

I wish there was a landing page builder and it would be nice if account names could be customized for all subscription levels.

Review Source

Response from ActiveCampaign

March 20, 2018

Hi Jess, Thank you for leaving us a review! We're happy to hear you find the platform easy to use. We appreciate feedback from our users! Thanks again from your friends at ActiveCampaign!

KS

Kathleen S.  
Licensed Mental Health Counselor  
Medical Practice  
Used the software for: 1-2 years

### "Clean Design"

July 12, 2018

4.0

Pros

Love the clean layout, everything shows what a flow shoudl look like. Abandoned cart sequence was amazingly simple to set up. Able to get full profiles on each email address.

Cons

Really really wish that when I export the CSV that I can get location. All I get is IP address, but no way to tell actual city, country, etc.

Review Source

MM

Marcin M.  
CEO  
Marketing and Advertising  
Used the software for: 1-2 years

### "Great tool"

March 9, 2021

5.0

Love it

Pros

Simple to set up Easy to create campaigns Fast to execute Great onboarding team

Cons

Cannot think of one after testing so many tools

Switched from

[Keap](https://www.capterra.com/p/76390/Infusionsoft/)

Keap was way to complicated

Review Source

AA

Ariadna A.  
Ceo  
Marketing and Advertising  
Used the software for: 6-12 months

### "¡Muy recomendable!"

November 24, 2021

5.0

Pros

Es un programa sencillo de usar que te permite muchísimas opciones para la automatización de mails y creación de campañas.

Cons

A nivel técnico me parece muy completo, quizá me gustaría que incluyera algún vídeo tutorial para crear las primeras campañas y embudos usando el programa.

Review Source

MW

Michelle W.  
Digital Marketing Executive  
Marketing and Advertising  
Used the software for: 6-12 months

### "Not horrible, but definitely better platforms out there"

July 13, 2022

3.0

Pros

It's simple enough with no unnecessary design, good for a beginner

Cons

List management is clunky, time consuming, not intuitive

Review Source

PN

Priyanka N.  
Medical coder  
Hospital & Health Care  
Used the software for: Less than 6 months

### "It was awesome "

August 17, 2017

5.0

Overall it was really very good..

Pros

It's really very easy and quick understanding, really awesome,offers cloud-based Compliance Management Software that helps businesses manage compliance and risk. The software helps users to manage tasks, risks, training, audits and permits, and also features document control, email notifications, configurable forms and a client community. Compliance task management allows users to sched compliance activities and assign them to employees.

Review Source

LB

Lerey B.  
Financial advisor  
Insurance  
Used the software for: Less than 6 months

### "Great Featureset for the money if it fits what you need"

August 15, 2017

5.0

If you need email automation and don't want to spend money per month for infusionsoft, this is a great alternative.

Pros

Great drip campaign and email automation functionality Compares to Infusionsoft for much less money Email builder is workable overall

Cons

Supposedly has CRM functionality but it comes nowhere close to meeting the needs of most companies Complicated and difficult to use at least in the beginning. I don't know how they could fix this though and still maintain the features available

Review Source

MN

Martin N.  
Founder  
Marketing and Advertising  
Used the software for: 6-12 months

### "Great for setting up drip campaigns and autoresponders"

June 24, 2020

5.0

Their customer support was super helpful in getting me started to followup with leads gathered from landing page subscribers.

Pros

Makes the followup to lead magnet campaigns and other landing page sequences a breeze. If you need to create leads and set up complex followup mechanisms, this software is for you.

Cons

There is definitely a learning curve and some self-training is necessary to go through their tutorials to really understand everything AC has to offer.

Review Source

AS

Amel S.  
Designer  
Design  
Used the software for: I used a free trial

### "The easiest CRM software I've tried."

March 31, 2019

5.0

Pros

I've tried many CRM softwares and marketing tools. It's rare to find one that's is not only in English. ActiveCampaign is available in portuguese. Even though I'm fluent in English and have worked overseas, it's easier to do it on your native language. It has the best interface and UX I've tried. Its intuitive, which is rare for CRM softwares. The amount of apps that you can integrate with ActiveCampaign is impressive. I'm not trying another software again, I'm sticking to this one.

Cons

I don't like to see all the time its integration with Facebook. I would prefer it to be with Instagram or other Platforms that I use.

Review Source

KC

Karim C.  
CEO  
Media Production  
Used the software for: 6-12 months

### "It works for me when I am sleep"

July 27, 2020

5.0

I setup emails in advance and all of my subscribers are being emailed without my intervention. I love that!

Pros

Easy to setup email campaigns for automation. The interface is not hard.

Cons

So far it appears to work good for me. I would like it to move faster between some of the screens, but that is just me.

Review Source

BJH

Big Jason H.  
Owner  
Marketing and Advertising  
Used the software for: 1-2 years

### "Best ESP since 1996"

November 19, 2015

5.0

Pros

They actually listen to user feedback and are constantly improving things. They have the automation and email marketing features of top-tier providers like ExactTarget, and in some cases, features they don't have. Plus, it is so easy to use.

Cons

Their automation emails seem to be a bit slow compared to other services. But definitely not a deal breaker.

Review Source

OK

Olivier K.  
Marketer  
Marketing and Advertising  
Used the software for: 6-12 months

### "My Go-To Email Software"

August 4, 2022

4.0

worth the investment and really does what it is supposed to

Pros

Does what it says it does, and one of the best in the market

Cons

can't complain as activeCampaign hasn't disappoint

Review Source

VW

Victoria W.  
Founder  
Public Relations and Communications  
Used the software for: Less than 6 months

### "Really easy automation"

July 30, 2020

5.0

Pros

The automation is great and so easy to adapt and change. It's all really clear and easy to use on the system. I was recommended this system by other entrepreneurs and I'm really glad I followed their advice.

Cons

Ability to add documents and link them was a bit confusing

Review Source

VC

Veronica C.  
Project Manager  
Sports  
Used the software for: Less than 6 months

### "Best Professional Software at a very fair price"

December 7, 2021

5.0

I tested other software but I came back to ActiveCampaign because is by far the easiest to use.

Pros

It's incredibly easy to use even for a beginner

Cons

Nothing. In my opinion everything is good.

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing ActiveCampaign

Not enough functions, not so easy to use, very slow platform

Review Source

JG

Jessica G.  
MD  
Education Management  
Used the software for: Less than 6 months

### "Great tool for Small business"

November 9, 2020

5.0

I am happy with the purchase and the forms that we have created are really good, happy with the purchase.

Pros

I was looking for a tool that was able to help me with my new landing page and with new forms. Looking out I found Active campaign to be the most cost effective and quite right for my needs.

Cons

At the moment I do not have complains, but probably I would have appreciated if someone reach out to me with some guidence as at the beginning was time consuming to understand all of the feature.

Reason for choosing ActiveCampaign

Cost effective, easy to understand and compatible with many other site (Clickfunnels etc.)

Review Source

EB

Emanuele B.  
Mr  
Marketing and Advertising  
Used the software for: 2+ years

### "Email marketing automation at his best"

November 15, 2018

5.0

Pros

This is my favourite application for email marketing automation, as the campaing planning system is so intuitive and easy, that it lets me create new complicated campaign very quickly

Cons

The pricing can become very expensive if you have a lot of contacts, but definitely the quality of the service repays it

Review Source

CB

Collin B.  
Chief Digital Strategist & Founder  
Design  
Used the software for: 6-12 months

### "Impressive functionality and features, but be prepared to invest a lot of time."

June 7, 2017

4.0

Advanced email automation functionality at a fraction of the cost of Infusionsoft.

Pros

ActiveCampaign offers most of the power and functionality of much higher-priced software like Infusionsoft. In my experience, it's the best value-for-money email management software for businesses that may be new to email automation.

Cons

Features and builders are unintuitive, and the pop ups designer for websites is awful. You need to have a PhD in CSS in order to make it not look flat-out bad.

Review Source

PV

Pablo V.  
COO  
Environmental Services  
Used the software for: Less than 6 months

### "Easy and. affordable for mailing campaigns"

March 7, 2021

5.0

It is perfect for mailing campaigns, easy to set up and affordable.

Pros

Intuitive contacts and leads management, it can be integrated with CRMs, cheaper than other solutions. Creation of campaigns can be done in few minutes

Cons

Many of our sent mails. ended up in spam. Not connected with social neetworks. So Linkedin campaigns need to be run in other application.

Review Source

EH

Ellis H.  
founder  
Real Estate  
Used the software for: Less than 6 months

### "Way better than mailchimp!"

June 3, 2020

5.0

will continue to use this platform for foreseeable future

Pros

they make creating automation sequences very easy! user friendly format you can still send automated emails that look personal

Cons

no complaints so far. it can get more expensive with over 100o contacts

Review Source

KM

Kevin M.  
digital marketeer  
Mechanical or Industrial Engineering  
Used the software for: 1-2 years

### "Gets the job done"

June 9, 2020

4.0

Pros

Good automation features. Emails are very easy to set up.

Cons

Contact management could be optimized in my opinion.

Review Source

DT

Daniel T.  
Graphic Designer  
Design  
Used the software for: 6-12 months

### "Some things can be better about design"

March 30, 2023

4.0

At general it's good. Simple to use.

Pros

It's simple to use and very easy to know.

Cons

For building pages I think can be better, with more functions!

Reason for choosing ActiveCampaign

It was used for my client!

Review Source

VR

Verified Reviewer  
Owner  
Entertainment  
Used the software for: Less than 6 months

### "I used a competitor... Now switching to ActiveCampaign"

February 19, 2019

5.0

Pros

Its automation features FAR outrank those of their major, mainstream competitor. I used ActiveCampaign for a client and will now be switching over my own mailing list.

Cons

So far, nothing. It seems like a great piece of software.

Review Source

MH

Michael H.  
Fiubder  
Research  
Used the software for: Less than 6 months

### "I like it!"

November 26, 2020

4.0

Pros

It works out of the box with an easy learning curve. The ability to create a simple onboarding sequence as a beginner speaks to its ease of use.

Cons

The uninspired email creator leaves a lot to be desired. As a membership site owner with a lot of assets on Wordpress, I felt like I spent a lot of time with assets for a meaningful workflow.

Review Source

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