# ActiveCampaign Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is ActiveCampaign the right Email Marketing solution for you? Explore 2561 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/79367/ActiveCampaign/reviews --- ActiveCampaign 4.6 (2561) [View alternatives](https://www.capterra.com/p/79367/ActiveCampaign/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of ActiveCampaign Ease of use 4.2 Customer Service 4.4 ## Pros and Cons in Reviews Comprehensive email automation platform 92% positive reviews out of 296 Most reviewers describe email automation as robust, enabling advanced workflows, segmentation, and significant time savings. Melanie S Founder, 1 employee. "One of the things I appreciate about ActiveCampaign is its robust automation features which streamline email marketing processes." Limited page and form customization 48% negative reviews out of 199 Some reviewers describe the page and form builder as unintuitive, lacking flexibility, and difficult to customize or navigate. Colleen H VP of Marketing, 11 - 50 employees. "Non-intuitive, difficulty formatting, you are constantly searching for how to do things, and my favorite - just doesn't save what you are working on, meaning you have to re-do things ALL THE TIME." Consistently effective performance 94% positive reviews out of 82 Most users report effectiveness in improving efficiency, decision-making, and business outcomes through reliable, evolving features. Recurring bugs and technical glitches 63% negative reviews out of 150 Most reviewers report encountering bugs, glitches, and inconsistent features, often requiring workarounds or repeated troubleshooting. Sunil B CEO, 10,001+ employees. "Now there are errors, bugs and feature reductions almost every week that are surprising and frankly alarming." Supportive onboarding experience 92% positive reviews out of 74 Most reviewers find onboarding smooth, with helpful training, personalized support, and easy setup for new users. Davi M review, 1 employee. "Considering everything, there were stacks of onboarding workshopswhich were goodIt just felt like it required a ton ofvarious motivations behind figuring out a viable approach to totally get everything moving" Frequent slowdowns and lag 74% negative reviews out of 115 Most reviewers indicate performance and speed issues, citing slow loading, laggy navigation, and delays during key tasks. Mike D Founder, 2 - 10 employees. "I'm based in Spain and it sometimes felt like I was back in the 90's due to the slow responses from their server." ## Showing most helpful reviews Showing 1-25 of 2561 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Cynthia N. Founder Marketing and Advertising Used the software for: 2+ years ### "Automation and Segmentation That’s Easy to Use" March 18, 2026 4.0 My experience with ActiveCampaign so far has been easy and straight forward. I like the automation builder. The visual workflow makes it simple to connect triggers to actions. Even complex flows feel logical and customizable. Pros I like that ActiveCampaign allows very specific segmentation and a very easy to use automation interface. Cons The price of the plan. I wish the monthly plan price could be a bit lower or offer more affordable prices to small businesses. Review Source SM Selena M. Singing Coach Music Used the software for: 2+ years ### "Very good in many ways but also incredibly frustrating" September 17, 2025 4.0 It was good in many ways but the issue I described above was extremely frustrating and disappointing and is part of the reason I'm leaving. Pros I like the user interface, the bold presentation and navigation make it feel friendly and easy to use. The customer support has been really helpful, they've given me all the time I needed to understand my problems and provide tailored solutions. The automation builder is very good, has plenty of options and easy to use. Cons I have a real gripe. I built an automation with a goal of checking if a lead had visited a certain page on my website. This would enable me to know if they had purchased a product. My website was integrated so this could be done. But upon testing this automation, over and over again, even when someone fulfilled the actual goal, it did not register in the automation... so they kept receiving the promo emails. I got customer support on this issue multiple times and they all suggested different fixes, none of which worked. Eventually someone told me that it was an issue with a deep tech issue of the platform and that would take a lot of time to resolve. They never got back to me to let me know when it had been resolved. Even though I left comments on their ads and their fb page. They said 'we hear you. we know its not working and we're working on it'. But if they did ever fix it they never informed me. It was such a simple Goal trigger. Its a fundamental functionality that should have worked. So I gave up on that automation and others like it. Then they decided they wanted to charge me signficantly more for my subscription because ' there have been so many developments in our system'. Well they never sorted out that basic issue that was important to me. And I never used the other fancy things they had created. So I'm disappointed with them. And now I'm moving to GoHighLevel. It offers so many more features - I can run the whole of my business here, without having multiple platforms and figure out all the integrations. And I can get the goal triggers working how I need them to. Alternatives considered [Kit](https://www.capterra.com/p/175000/ConvertKit/)[Kartra](https://www.capterra.com/p/184946/Kartra/)[Keap](https://www.capterra.com/p/76390/Infusionsoft/)[AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/) Reason for choosing ActiveCampaign I liked the interface; and the pricing and features for a beginner were very competitive. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Mailchimp was a nightmare to use and had very poor segmentation options. This was about 10 years ago when I made the switch. Review Source KS Kathryn S. Owner Professional Training & Coaching Used the software for: 2+ years ### "Unconscionable pricing practices and manipulative sales tactics" January 20, 2026 2.0 Decent features but outrageous pricing practices. I wound up jumping through a bunch of hoops in a short time to cancel my account rather than continue working with them and paying exorbitant fees. Pros I used ActiveCampaign for a few years to manage an email list and send out a newsletter. It had a learning curve, but it was reasonable, and the price was acceptable for what I needed. Cons When I attempted to change my billing from annual to monthly for the same plan, the company claimed it had migrated my account from an old model to a new one and that it would now cost more than 7 times what I was paying previously because I was "downgrading." They also wanted to charge me a separate fee just to make the change. They continued to explain in increasingly simple language as though I just didn't understand how this was totally reasonable. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing ActiveCampaign ActiveCampaign was recommended by a trusted colleague who was available to help me set it up. Review Source JC Justin C. Financial Planner Financial Services Used the software for: 2+ years ### "Feature rich and very customizable " February 20, 2026 4.0 It's been a great experience overall. I'd say the learning curve is not too different from any email campaign software out there, to the extent it is more difficult it is only because it is more loaded in features and capabilities compared to more streamlined/simpler alternatives. Pros ActiveCampaign's email management customization is as robust as I think you can get. There are so many options for segmenting automated campaigns based on recipient action, timing intervals, contact management (tags, labels, lists, etc). Cons I think at times the features can get a little bit overwhelming. Because it is feature-rich, sometimes the U.I. is a bit busy it gets a little bit hard to find what you need. But over time I've noticed that they have cleaned up the design around the edges and also provided more and more templates so you have less building to do from scratch. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing ActiveCampaign It came highly recommended by a colleague, and at the time I signed up I noticed it had more customization features than alternatives and better pricing/contacts ratio. Review Source CN Christophe N. Thérapist Health, Wellness and Fitness Used the software for: 2+ years ### "An excellent contact management product that I highly recommend after using it for over 5 years." September 29, 2025 5.0 ActiveCampaign allows me to easily manage communication campaigns with my audience. Thanks to the integration of artificial intelligence, this work is greatly accelerated for a truly professional result. Pros ActiveCampaign is a cutting-edge solution that combines contact management with artificial intelligence for truly easy use, saving valuable time when writing. Cons ActiveCampaign is a solution that is undoubtedly a little expensive once the number of contacts becomes significant. You need to quickly generate a return on investment through significant commercial activity. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) ActiveCampaign is a more comprehensive and effective product. Review Source VR Verified Reviewer Sr People Ops Banking Used the software for: Less than 6 months ### "Not your typical campaign manager tools - way more than that!" November 8, 2025 5.0 It's a great tool that allows you to customize not only your campaigns but also the workflows needed for you to automate and save time as much as possible. It's a secure way to ensure that processes happen correctly and the customer support team and implementation team always remained attentive to our questions and doubts. Pros Active Campaign has a lot of native integrations with the current tech stack we have, so it allows us to seamlessly bring it onboard and start making impact in processes. The email management tools allows us to have good control over our campaigns and contacts/prospects. Cons We onbaorded this software not long ago, but so far I dont have any Cons for it. Price seems fine but I will be able to tell with time. Switched from [Salesforce Platform](https://www.capterra.com/p/268338/App-Cloud/) Salesforce Pardot - too expensive and did not cover our current needs. Review Source MM Maurizia M. CEO Individual & Family Services Used the software for: 2+ years ### "ActiveCampaign pros and cons" July 21, 2025 4.0 This pricing policy is to me very draining and it means that at some point I will be forced to change provider due to unjustified expenses. Meanwhile though, the quality of the service is great. Pros It's reliable in its stats and the way it avoids spam. I really like the way they set the automations. Cons Their price policy. It's very expensive and when you upgrade to something you basically will never be allowed to downgrade, or you will pay MORE. So you are basically stuck in giving them a lot of money, and if your list fo contacts grows, this lot will become A LOT. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) it was long ago... basically for spam folder issues Review Source DT Dan T. CMO Insurance Used the software for: Less than 6 months ### "Beware if you use this one feature you may want to reconsider active campaign" April 16, 2025 2.0 Im actually reconsidering our decision due to the lookup not being able to be done. Pros The team, the price is reasonable and the automation builder is advanced when compared to the others. Cons It’s missing a core CRM feature... the ability to create a custom lookup field that links one contact to another. This is standard in CRMs like Salesforce, Zoho, HubSpot, and even Freshsales. We need this for use cases like authorised reps, next of \[sensitive content hidden\], and broker–client relationships, and it’s frustrating that a CRM level product doesn’t support it. It’s now blocking our rollout and forcing us to look at alternatives. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/)[Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reason for choosing ActiveCampaign The functionality and the service and the fact we didn't need to pay a consultancy or an agency to onboard. The AC team is brillant Switched from [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) We made the switch because Active Campaign offered more flexible automation capabilities, an easier user experience, and native email marketing tools. All in one place. We thought it would be a more scalable solution for managing customer journeys without needing external help. Review Source VR Verified Reviewer Web Developer Information Technology and Services Used the software for: I used a free trial ### "ActivCcampaign good for CRM" February 6, 2025 4.0 My overall experience with activecampaign was good because it offers CRM Pros It allows CRM features that is used to allow you to manage customer relation directly within the platform Cons It can be expensive for the small businesses Switched from [Drip](https://www.capterra.com/p/164933/Drip/) It offers CRM that is very good for making relationship with customers Review Source Dan J. COO Mental Health Care Used the software for: 2+ years ### "Easy and Effective Email Marketing" March 19, 2026 4.0 Pros ActiveCampaign offered cost-effective email marketing solutions where many other software could not compete price-wise. Cons I was on a lower-tier subscription but felt myself constantly wanting to use premium features. As a small business not making enough revenue to justify the upgrade, it was frustrating. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[Yotpo](https://www.capterra.com/p/144389/Yotpo/) Reason for choosing ActiveCampaign Better pricing, word of mouth recommendation Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Better pricing that what was being offered Review Source CK Chris K. CEO Health, Wellness and Fitness Used the software for: 2+ years ### "Helped me a lot with my email marketing" November 16, 2024 4.0 Pros It is very easy to understand and use; thats great Cons The fact that prices have risen so sharply in some cases Alternatives considered [KlickTipp](https://www.capterra.com/p/246140/KlickTipp/) Reason for choosing ActiveCampaign Because it was a lot cheaper and had all the tools i needed Review Source RH Russ H. Director Computer Software Used the software for: 1-2 years ### "This software will help you." December 30, 2025 4.0 This software continues to be a great asset to my small company. It has taken away a lot of the problems with our on line marketing. Pros Active Campaign is a is a great help to my business. After a short time i found it easy to create and automate all my marketing emails. Cons The online help could be a little better and a bit more up to date. Therefore, it can take longer to fully understand the functions of the system. Review Source MH Marcus H. CEO Internet Used the software for: 2+ years ### "A powerful tool but time to move on" December 29, 2024 3.0 I used ActiveCampaign extensively for a long time and heavily relied on its advanced automations, dual taxonomy system, and versatile API. It was a powerful tool that offered great flexibility and helped manage complex workflows effectively. However, over time, the pricing became steep, and the platform felt slower and more complicated to navigate. While it served me well for years, I eventually felt a sense of relief after switching to a simpler, more efficient solution. ActiveCampaign is undoubtedly powerful, but for me, its complexity and cost eventually outweighed its benefits. Pros ActiveCampaign stands out for its robust complexity and flexibility, making it ideal for those who want more than just a basic email marketing tool. The advanced automations are incredibly powerful, allowing for highly personalized and efficient workflows. The two taxonomies—tags and lists—provide excellent organizational capabilities, making it easy to manage contacts at scale. Additionally, the API is well-documented and versatile, offering seamless integration with other tools and platforms. Cons While ActiveCampaign offers powerful features, its pricing and the limits of each plan have significantly increased over time, making it harder to justify for smaller businesses or those on a budget. Additionally, the system has become slow and overly complex, which can be frustrating for users who want efficiency. There are also occasional issues with reliability—some features don’t always work as expected. While this might not be unique to ActiveCampaign, it’s still a drawback for such a premium-priced service. The combination of higher costs and reduced performance can make it less appealing for some users. Review Source DK Dan K. Founder Consumer Services Used the software for: 2+ years ### "ActiveCampaign: Find a Different Solution" October 21, 2025 1.0 It took a lot of work to configure, cost a lot of money (more than other email marketing systems) and didn't deliver the results needed to justify the expense. I want to downgrade and they won't let me until my next renewal in a year. Pros The technical support was typically pretty good. However, the business support was absolutely terrible. Cons There are many issues: 1) the system has a steep learning curve. 2) It's overpriced. 3) There is no flexibility on downgrading. 4) The business support team was intentionally misleading (lying to me) and slow to respond. Review Source IS Ilayda S. Marketing Director Apparel & Fashion Used the software for: 2+ years ### "The flexible marketing automation that grew with our team." April 28, 2025 5.0 It allowed us to remain constantly in contact with our customers, strengthen our loyalty programs and increase the number of repeat transactions. Pros ActiveCampaign allowed us to start simple and then really scale. We’re using this based on a couple of things. I love how user-friendly the automation builder is it was so easy to set up welcome series, abandoned cart reminders, and loyalty emails. Cons Some of the reporting dashboards can be a little clearer. The platform is at times a few extra clicks to dig into how a campaign is performing. Review Source AG Ana G. Freelancer Marketing and Advertising Used the software for: 2+ years ### "There's a reason ActiveCampaign is a leader in the industry" March 2, 2025 5.0 ActiveCampaign is reliable, stable, and a behemoth in the industry for a reason. I do feel that the account managers tend to be just glorified customer support, where they don't really help much and I still have to submit support tickets when we do have problems. Haven't had the best communications with account managers for clients - long response times, unclear communcations. But overall, once it's setup, ActiveCampaign runs like a charm. Pros Robust CRM and email marketing - every contact has their own history, complete with ecommerce integrations - making it really easy for customer support and lead nurturing Cons It's a bit pricey for small businesses, and there are more affordable solutions that can do similar things - though not as stable as ActiveCampaign Switched from [Drip](https://www.capterra.com/p/164933/Drip/) Drip was too complicated and expensive... Review Source RJ Ramos J. Senior Researcher Education Management Used the software for: 6-12 months ### "A versatile email automation and customer engagement tool" March 17, 2025 5.0 Pros I like its advanced automation builder which has been instrumental in helping us to create complex workflows. I also like the tag based contact management which allows you to organise contacts effectively. Cons The pricing scales up quickly as the number of contacts increases which makes it quite expensive in the long run. Review Source IN Inamari N. Marketing Executive Information Technology and Services Used the software for: 2+ years ### "Overall great experience, some bugs have creeped up" April 14, 2025 4.0 Pros The ease of use of setting up an automation, importing contacts etc. Cons Seems to be a bit buggy lately, with some criteria like "send in a contacts timezone" (which I used to praise and use constantly) not executing. Review Source RS Rhea S. Internal Sales Executive Utilities Used the software for: 2+ years ### "Digital marketing using campaigns has gotten a whole lot easier with ActiveCampaign." September 25, 2024 5.0 ActiveCampaign has offered us the most successful experience in creating, running and managing marketing campaigns. It allows us to create personalized campaigns to target specific audiences which increases our chances of attracting more leads. ActiveCampaign has helped us get the most from our marketing campaigns. Pros ActiveCampaign has alway won the day for us by making it so easy to perform the tedious tasks that has to be done now and then. It also has very productive prospecting tools that help us personalize our campaigns to target specific audience. ActiveCampaign gives us useful performance insights and reports that help us take informed actions to improve returns from our marketing campaigns. Cons It has been all smooth with ActiveCampaign and we have not had any issues to complain about. Review Source RM Rachel M. Digital Campaign Executive Marketing and Advertising Used the software for: 2+ years ### "ActiveCampaign Review" November 12, 2024 5.0 Once you get the hang of it, it's a lifesaver for digital campaigns! Seriously, this platform has everything you need to plan, launch, and track your marketing efforts. Pros What I love most is how you can personalize emails, segment your audience, and automate pretty much anything. It's super powerful for nurturing leads and turning them into customers. The automation workflows are a game-changer, and the reporting tools are awesome for tracking your results. Cons Honestly, it's hard to find any real downsides. Maybe the interface takes a bit of getting used to, but once you do, it's incredibly powerful. Review Source CR Cris R. Functional Fitness Coach Health, Wellness and Fitness Used the software for: 1-2 years ### "AC is a green light " January 18, 2025 5.0 Brilliant and would recommend to anyone who wants to scale their email marketing Pros It has everything you need to manage all of your email marketing Cons Sometimes it was difficult to load if internet speeds weren’t 100% Review Source DK Daniel K. Dating Coach Consumer Services Used the software for: 2+ years ### "Very fine." April 10, 2025 4.0 Pros Does what its supposed to do. Works well with all kinds of systems. Cons High Cost but very professional. Could be translated better into german. Review Source MM Melanie M. Founder Commercial Real Estate Used the software for: 2+ years ### "Consistent since 2020" December 2, 2024 5.0 I have been a customer since 2020, and I have stayed because it just works really well for me. Pros Once you get the hang of it, the software is easy to use. Just like any software, the learning curve is always a challenge, but support is always available. The price isn’t too bad for what you get. Cons The learning curve, but it is to be expected. Review Source SM Serene M. Head of Production and Development Retail Used the software for: 2+ years ### "My Overall Overview of ActiveCampaign in Retail Industry" September 4, 2024 5.0 Creating, customizing and sending outbound marketing emails is what I relish a lot. Pros ActiveCampaign streamlines marketing strategies by automating workflow in real-time. Availability of a wide range of free email templates is among the things I 👑 ActiveCampaign for. Cons I have nothing which I dislike on ActiveCampaign at the moment. Review Source KP Khevana P. Tech Lead Professional Training & Coaching Used the software for: 2+ years ### "Modern marketing automations" September 23, 2024 5.0 We have been using ActiveCampaign for the last few years and have lots of automation and customization based on Active Campaign. We have integrated it with multiple systems, and ease of access is the key to this tool. It has all the modern marketing automation need for any company. Pros Ease of customization, reporting, access to data and automation Cons nothing specific I dislike about ActiveCampaign Review Source Similar Products Featured ## Related categories [Email Marketing](https://www.capterra.com/email-marketing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[CRM](https://www.capterra.com/customer-relationship-management-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.