# Page 13 | ActiveCampaign Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 13 - Is ActiveCampaign the right Email Marketing solution for you? Explore 2561 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/79367/ActiveCampaign/reviews

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ActiveCampaign

4.6 (2561)

[View alternatives](https://www.capterra.com/p/79367/ActiveCampaign/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Page 13 - Reviews of ActiveCampaign

## Showing most helpful reviews

Showing 301-325 of 2561 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Jennifer W.  
Human Resources Generalist  
Hospital & Health Care  
Used the software for: 1-2 years

### "ActiveCampaign makes it easy to communicate and automate emails"

September 4, 2023

4.0

I am in a position to close several agreements and have many prospects. It’s easy to feel helpless in the face of it all. I work with two different salespeople. It's great to see that he has a career path, too. Scoring is something we've only recently begun using. As a result, I believe we will have a much clearer picture of where we may make adjustments.

Pros

Automations can be made quickly and easily. It streamlines operations here at the company. I also appreciate the availability of metrics for gauging the success of advertising and sales efforts. Active Campaign has made it simple for me to contact my mailing lists.

Cons

The current flow of automated testing can be enhanced. If there is a lot of automation flow, it would be helpful if tags could be organized into groups for easier retrieval.

Switched from

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[MailerLite](https://www.capterra.com/p/136603/MailerLite/)

Simple interface, and creating an automated email is a breeze. It's flexible enough to be used as the basis for a company-specific standard email template.

Review Source

Allen E.  
President  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Great CRM and Marketing/Sales Software"

March 26, 2024

5.0

Pros

I love being able to create automations to manage my leads, sales and save time with many tasks I used to do manually.

Cons

It's a bit slow and clunky with the automation builder and its massive so there is a learning curve, but it has been steadily improving.

Reason for choosing ActiveCampaign

ActiveCampaign offered alot more value for the money it costs for a small business

Review Source

Paul P.  
Co-Founder  
Entertainment  
Used the software for: 2+ years

### "I keep recommending AC to everyone but my competitors..."

July 12, 2020

5.0

Pros

AC was easy to set up and, even better, has retained everything I built it to do. It is sometimes months between times I build new funnels for my email list and it gets easier and easier to do each time - I don't have to re-learn the system and it's intuitive enough I don't forget enough to make it hard for myself. There are plenty of great YouTube videos from other users on successful funnels to build so there is a strong community to lean on for ideas and assistance, but AC's customer service has always been very responsive and helpful as well. AC has become the engine of my side-hustle. For my tech stack, some pieces are optional. AC is most definitely not.

Cons

Reports are AC's weakest link. I am a data nerd, so I would love to see much more perspectives on my users' activity so I can better target and segment some users over others. I want to see my open rate over time, not just from one email campaign to the next. And I want to be able to easily drill down in to what inspires opens over others (subject line analysis!). Alas, this is the area AC falls down. But again, as long as the functionality is great (which it is) I'll cope on the reporting until it improves.

Review Source

VR

Verified Reviewer  
Vice President, Innovation & Strategy  
Marketing and Advertising  
Used the software for: 2+ years

### "Elite Features at a Great Price Point"

April 3, 2022

4.0

AC gives us everything we need for ~10% the cost of some of the "bigger " options. Cracks show if you look deep, the overall product is as advertised. If you're into automation – in the true sense – you'll love it.

Pros

ActiveCampaign is built around automation, rather than flashy UI. It's a tremendous toolbox – deep hooks into other systems (often via Zapier), simple workflow and journey builders, easy data management. You can run a multi-million dollar marketing program on AC ... and we do.

Cons

AC can be slow at times, and some "killer features" of other products – pre-form user tracking on the website, flashy reporting – lack.

Alternatives considered

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)

Reason for choosing ActiveCampaign

Cost and easy of implementation

Switched from

[Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/)

Deeper feature set and integrated CRM

Review Source

NW

Niki W.  
Fitness and yoga coach, ceo  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Easy to use and a must have for a business"

March 3, 2022

5.0

Pros

It’s easy to use, and all my contacts and potential clients are in place. Great for email marketing, scheduling emails and automations. Have used it for 5 day challenges, online programs and email marketing.

Cons

Can’t really think of anything I don’t like

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Better platform and easier to use. Hardly use mail chimp. Found it complicated

Review Source

MP

Michael P.  
Owner  
Music  
Used the software for: 2+ years

### "A Solid , But Flawed Email Marketing & Lead Generation Platform"

June 22, 2022

3.0

Overall I had a mixed experience with Active Campaign. While I appreciate all it's uses, I felt the customer service to be lacking. Part of this may have been my inexperience, but I was hoping for more help along the way to understanding all the ins and outs of the platform at this price point. I would recommend it but only to experienced users!

Pros

I love all the rich features with Active Campaign! It is a very detailed and in depth platform with a lot of great tools. It's a very powerful software and put in the right hands can be a huge asset to a business. It's great that it is so multi faceted, especially if you're dealing with lots of different types of leads and different segments of your clientele.

Cons

In my experience there are some issues holding back the platform. While I admit I'm not the most seasoned user in this space, I had a lot of problems along the way, and was not helped very much by the customer service staff. A lot of the issues had to do with bugs or inconsistencies and I did not receive a timely and helpful response unfortunately.

Review Source

Eric N.  
Content Creator  
Computer Software  
Used the software for: 6-12 months

### "ActiveCampaign Review"

November 13, 2022

5.0

I ADORE Active Campaign SO MUCH! Active Campaign has given every detail careful consideration, from the onboarding assistance to the actual technology to the different learning opportunities. It's a fantastic solution! I found it quite simple to learn about automation, and now I can finally make use of all the features of an email management system.

Pros

I think they should work on the load speed and user experience

Cons

I love the support as they are always very very helpful, they hold you by the hand and are always very patient with you. I will always give this a 5-star based on their excellent customer service.

Alternatives considered

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[Sender](https://www.capterra.com/p/139770/SENDER/)[GetResponse](https://www.capterra.com/p/153948/GetResponse/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing ActiveCampaign

Because of the simplicity of use and the features that it comes with

Review Source

JJ

Joshua J.  
Marketing Director  
Utilities  
Used the software for: 6-12 months

### "ActiveCampaign - The All-Inclusive 5-Star Resort of Email Marketing & Customer Management"

October 10, 2021

5.0

Pros

When looking for an email marketing tool, I went with ActiveCampaign because I had a few friends who recommended it. One of those friends described it as the "backbone of her business" and said that "she wouldn't be as successful as she is right now without it." I now understand why. Although we haven't taken this year to really dive into AC like we wanted to, it has been great for analytics and tracking where our customers are sending us messages on our website. I can then go into my AC contacts and see which of these customers we provided an estimate/quote for and which of those estimates/quotes actually converted into sales.

Cons

I haven't come across anything that I feel is missing. Based on the things my friend is able to do with AC, I don't think I'll ever find things that I can't do with it. It seems to be very much an "all-inclusive 5-star resort" in the email marketing world.

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing ActiveCampaign

I chose ActiveCampaign over Mailchimp because it offers SO MUCH MORE in terms of functionality and ability. I didn't want to start with something small and regret not going bigger. We have big growth plans over the next 2-3 years and I want my email marketing and customer management program to be able to keep up.

Review Source

CS

Christine S.  
Sleep Consultant  
Health, Wellness and Fitness  
Used the software for: Less than 6 months

### "Wow! What a system!"

October 10, 2022

5.0

The learning curve was steep to set up the custom fields, forms and automations but the webinars have helped tremendously. Having only used the system for 4 months, I don't know what I don't know just yet...I have to keep working through the system to learn all the features it has.

Pros

I loved that the marketing emails were so easy to build and the email template designer made it even better.

Cons

Very overwhelming at first to set everything up...from the custom fields to the automations. I'm getting better utilizing all the resources available.

Alternatives considered

[Flodesk](https://www.capterra.com/p/207268/Flodesk/)

Reason for choosing ActiveCampaign

I chose ActiveCampaign over others because it had the CRM and marketing all in one.

Switched from

[Flodesk](https://www.capterra.com/p/207268/Flodesk/)[17hats](https://www.capterra.com/p/144328/17hats/)

AC had everything in 1 system!

Review Source

VR

Verified Reviewer  
Director  
Design  
Used the software for: 2+ years

### "Active Campaign has helped us streamline our marketing"

December 29, 2022

5.0

Pros

ActiveCampaign is a powerful and versatile email marketing and customer relationship management (CRM) platform. It offers various features that have helped my business automate and streamline our marketing, sales, and customer service processes.

Cons

Learning curve: ActiveCampaign has a lot of features and can be complex to use at first. It took some time to learn how to use and set up advanced automation campaigns and segmentation.

Alternatives considered

[Keap](https://www.capterra.com/p/76390/Infusionsoft/)

Reason for choosing ActiveCampaign

AC had the right feature set at the right budget

Switched from

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)

Better for creating landing pages and more advanced segmentation options. Useful analytics.

Review Source

RA

Rafael A.  
Designer  
Design  
Used the software for: 6-12 months

### "The best tool to convert customers by mail"

April 6, 2022

5.0

very very good. I have managed up to 30000 contacts and the percentage of undelivered contacts is very low. The control over the sendings and the high conversion make it the best email tool.

Pros

The level of personalization of the labels to create automatisms in future mailings. To be able to segment a lot and extend the sending of campaigns on a daily basis. And once achieved, to segment automatically to customers achieved.

Cons

The minimum price is very high, which means that my campaigns can only last 3 or 4 months, because if the conversion rate is not high, it is an expensive tool.

Alternatives considered

[Acumbamail](https://www.capterra.com/p/195838/Acumbamail/)

Reason for choosing ActiveCampaign

By the opening rate, the personalization of the user lists

Switched from

[Acumbamail](https://www.capterra.com/p/195838/Acumbamail/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

By Active labels. They are amazing and the other tools do not let you make very personalized "funnels". But with Active Campaigning, you can do literally everything and tag every single user.

Review Source

SD

Scott D.  
Owner  
Law Practice  
Used the software for: 1-2 years

### "A Powerful, Affordable Package"

September 13, 2020

5.0

Active Campaign is at the center of my online marketing, and I am very happy with it.

Pros

I came from a different autoresponder which had many, many limitations. A marketing guy suggested ActiveCampaign, so it was one of many I explored when the limitations of the old autoresponder company foprced me to move. I am glad I moved, and I am very happy with ActiveCampaign. It allows you to set up marketing funnels, forms, capture lead data, tag your visitors and put them into marketing funnels for follow up. I do not use all of the features, but. I have been able to build pretty elaborate follow up processes for my marketing sytem using ActiveCampaign. There are a slew of new competitors which CLAIM to do what ActiveCampaign does for less money, and several services which offer website hosting, autoresponder, everything, for more money. I am glad I am with ActiveCampaign because they are established and their have a mature, stable product. Not the cheapest, but it has features of more expensive platforms. I'd recommend it.

Cons

As with all autoresponders, the user interface and names and locations for things presents a learning curve. Especially for newer people, they could improve their intro and training videos to be more clear.

Reason for choosing ActiveCampaign

ActiveCampaign is a mature, stable platform with lots of functionality for the price. It is not the cheapest, but it is an excellent balance between affordable, reliable, and advance functions for which other platforms charge more.

Switched from

[AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/)

Aweber's email delivery system defaults everyone to double opt in and requires to you call the company to turn it off. Aweber's email automation was very limited as far as applying logic to email deliver and repeating a email series.

Review Source

VR

Verified Reviewer  
CRM Consultant  
Marketing and Advertising  
Used the software for: 1-2 years

### "The best automation for the best price"

November 26, 2022

5.0

Overall, ActiveCampaign is a great marketing automation software. It will save businesses tons of time with the automation capabilities it provides.

Pros

ActiveCampaign provides unparalleled automation capabilities for the price point. Many other email marketing automation softwares cap out fairly quickly with limited branching capabilities. ActiveCampaign also allows you to integrate easily with other softwares so you only end up paying for what you need.

Cons

Their list management could certainly use some improvement and lately their customer support has been subpar. They've been making a lot of changes to their customer support and so this could improve.

Alternatives considered

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)

Reason for choosing ActiveCampaign

ActiveCampaign provides the best value for the money.

Review Source

Mohammad H.  
IT Systemkaufmann  
Computer Software  
Used the software for: 6-12 months

### "Sehr hilfreiche Cloud-basierte Customer Experience Automation Plattform"

April 27, 2023

4.0

ActiveCampaign ist eine Cloud-basierte Customer Experience Automation (CXA)-Plattform, die Unternehmen dabei unterstützt, ihre Marketing-, Vertriebs- und Kundensupport-Bemühungen zu automatisieren. Die Plattform bietet eine Reihe von Funktionen und Tools, darunter E-Mail-Marketing, Marketingautomatisierung, Vertriebsautomatisierung, CRM, Messaging und Integrationen mit Anwendungen von Drittanbietern.

Pros

Leistungsstarke Automatisierungsfunktionen: ActiveCampaign bietet eine breite Palette von Automatisierungsfunktionen, mit denen Unternehmen ihre Marketing- und Vertriebsprozesse optimieren können.Personalisierte Nachrichten: Die Plattform ermöglicht es Unternehmen, personalisierte Nachrichten und Mitteilungen für ihre Kunden zu erstellen, was dazu beitragen kann, das Engagement und die Konversionsraten zu steigern.Integriertes CRM: ActiveCampaign enthält ein integriertes CRM-System, mit dem Unternehmen ihre Kundenbeziehungen von einer einzigen Plattform aus verwalten können.Einfach zu bedienen: Die Plattform verfügt über eine benutzerfreundliche Oberfläche und ein intuitives Design, was den Einstieg und die Nutzung für Unternehmen einfach macht.

Cons

Während ActiveCampaign Integrationen mit einer Reihe von Anwendungen von Drittanbietern anbietet, haben einige Benutzer berichtet, dass bestimmte Integrationen eingeschränkt sein können oder benutzerdefinierte Entwicklungsarbeit erfordern.

Review Source

Mark B.  
Founder  
Computer Software  
Used the software for: 1-2 years

### "The product is great, but the real game changer is the people!!"

March 11, 2021

5.0

Phenomenal customer service. Great training, support, sales, and customer success people. The training, the consulting sessions, and follow ups have all been very well managed and super professional, but also fun.

Pros

I like that it covers all the bases: email, web chat, landing pages, forms, campaigns, deal management. The interface is nice and clean. Not cluttered like some other applications. The setup and administration is fairly straightforward. The VERY best thing is that EVERY person I've talked to or chatted with has been A+. Super helpful, above and beyond the call of duty. I'm super impressed with the people.

Cons

The deals management functionality needs some work, but I love the simplicity. I want to configure it more than I can today.

Switched from

[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)

ActiveCampaign was so much easier to manage. The administrative interfaces in Salesforce are seriously dated. Saleforce was way too complicated for users and admin.

Review Source

Manuel E.  
Tecnic  
Hospital & Health Care  
Used the software for: 2+ years

### "Optimo y confiable"

November 10, 2022

5.0

Resuelve facilme te las camapañas de email recome dable para promocionar tu empresa o información

Pros

Su facil gestion de email marketing da muchas facilidades a la hora de su uso

Cons

En concreto nada llevo usando muchos años y ningun problema por ahora

Review Source

Ziva R.  
Sales Services Manager  
Retail  
Used the software for: 2+ years

### "ActiveCampaign makes our marketing more effective."

February 8, 2024

5.0

ActiveCampaign has helped us to improve the returns from our marketing campaigns which helps us to improve on our sales. The experience has been great and it assisted us to engage our leads in a more effective way.

Pros

ActiveCampaign helps us to facilitate more personalized marketing campaigns that allows us to target our customers more effectively. It helps to keep a smooth communication and interaction experience with our potential leads at the most important stages. With ActiveCampaign automations, we have been able to offer our customers and leads quick responses.

Cons

There is nothing to like least about ActiveCampaign. It has been so excellent and we have never experienced any major issues to complain about.

Review Source

CB

Collin B.  
Enterprise Account Executive  
Information Technology and Services  
Used the software for: 2+ years

### "Activate Email Marketing with ActiveCampaign"

August 9, 2023

5.0

Email marketing: create and customize marketing emails through drag and drop.

Pros

ActiveCampaign offers an extensive range of features in one place from sales force automation, email marketing to management.

Cons

I have been with ActiveCampaign for quite long and all I encounter are advantages on my end.

Review Source

Gustavo B.  
Director  
Marketing and Advertising  
Used the software for: 6-12 months

### "Good Email Marketing Alternative"

May 13, 2022

4.0

I found Active Campaign to be a nice alternative. Notwithstanding, I do think they are lacking some essential features I found on MailPoet, like a full integration with WordPress. Additionally, I found them to be a little more pricer than some competition.

Pros

It is multilingual The Interface is pretty nice There are very competitive price plans

Cons

It does not have any free tier alternative. There is no WordPress official integration They do not offer money-back guarantee

Alternatives considered

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[Gmail](https://www.capterra.com/p/202338/Gmail/)[Yahoo Mail](https://www.capterra.com/p/266980/Yahoo-Mail/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing ActiveCampaign

I found MailPoet to be a better choice than ActiveCampaign for my business needs, anyway, I would like to highlight ActiveCampaign as good alternative for those looking a standalone option. They do have a good interface, very nice email builder and get the job done.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

I was looking for a better alternative, with less known layouts and a better price tier. Anyway, Mailchimp seems to be still the right choice for thirdparty email marketing provider.

Review Source

VR

Verified Reviewer  
CTO  
Information Technology and Services  
Used the software for: 2+ years

### "Slow and exasperating support that gets worse and Partnership Program frustating and limited"

March 17, 2022

2.0

Finally and also important the affiliate partner system is also very limited where you can even know the name of your clients in your own panel and again the support is slow. It doesn't matter the number of accounts you manage they treat you like a common customer with slow attention protocols.

Pros

Initially has good functionalities but the support makes it all wrong. We have been using Active Campaign for more than 2 years. Things are getting worse with each month.

Cons

The top-tier support for WooCommerce Deep Data Integration Pluging takes literally months to attend and solve easy questions or difficult questions and they even don't solve them. The low-level support has a standard not useful protocol to gather evidence that only delays and makes things worse. They literraly don't read the tickets and ask the information already offered. When the ticket pass to Tier support is literally unresponded for weeks or months or even not responded. Awful experience. Also, the Deep Data Integration plugin does not support currently multisite so it is not useful for many clients and does not recognize refunds, also a setback. All of this makes the experience of woo-commerce data integration painful, mainly because of the incapacity of solving problems related to Deep Data Integration.

Reason for choosing ActiveCampaign

I thought it was different, I was wrong the support make it not possible.

Review Source

Géovanny N.  
graphic designer  
Graphic Design  
Used the software for: 6-12 months

### "Maximize the impact of your marketing campaigns with ActiveCampaign"

February 16, 2023

4.0

Pros

As a user of ActiveCampaign, I appreciated the ease of use and flexibility of the software. Creating marketing automation campaigns is simple and intuitive, with options to customize emails based on contact behaviors and automation triggers. ActiveCampaign also offers a library of professional email templates to help you get started quickly.In addition, ActiveCampaign offers analytics and performance tracking tools to help you understand the impact of your marketing automation campaigns. You can track open rates, click-through rates, and conversion rates, as well as more advanced analytics to continuously improve your campaigns.

Cons

However, it is important to note that the price of ActiveCampaign may be a bit steep for small businesses or limited budgets. Additionally, the user interface can seem a bit complex for new users, although the help and training resources available are helpful.Overall, I highly recommend ActiveCampaign for businesses looking to maximize the impact of their marketing automation campaigns. The comprehensive features and intuitive user interface make ActiveCampaign a great choice for companies of all sizes looking to improve their customer communications.

Review Source

LS

Lindy S.  
artist  
Fine Art  
Used the software for: 2+ years

### "Seemless features and deliverability are worth the extra money"

October 3, 2021

5.0

I love the deliverability and professional feel to my emails, autoresponders and campaigns this offers. One of my favorite features is the Report function-- I can see who opens, when, how many times. This is quite useful for engaging and re-engaging clients because I know their responsive behavior. The two times I've requested support, it was pertinent and timely and easily implemented.

Pros

Fairly simple, easy to set up contacts and use my own customized templates

Cons

Can be touchy to edit and add content such as photos right where I want them, then sometimes fails to autosave. None of this happens often.

Alternatives considered

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing ActiveCampaign

I looked at features and reviews and ActiveCampaign seemed the most professional way to address my clients.

Review Source

HA

Haroon A.  
Lead Officer  
Financial Services  
Used the software for: Less than 6 months

### "E mail marketing "

April 5, 2024

4.0

Overall experience is excellent I can give 3.5 stars to this tool

Pros

It's ability to streamline lead management automate process and provide personlized communication makes it powerful tool for business looking to enhance their marketing efforts and drive sales growth

Cons

It's powerful but may be not fit for everyone. It's limited landing page builder is the feature I liked least

Review Source

Abby D.  
Email Marketing Manager  
Non-Profit Organization Management  
Used the software for: 2+ years

### "I want to switch us exclusively to ActiveCampaign"

July 2, 2020

5.0

Pros

In a perfect world, I would love to convince my org to allow us to switch exclusively to ActiveCampaign. We currently use a very popular, over-built, over-priced platform (which I will not name) that does not fulfill our needs. We don't use a lot of the features our current platform offers, which makes the experience unnecessarily complicated and clunky. I just want to build a simple email, send it easily and track engagement. That's it, and ActiveCampaign fits this bill. That's not to say ActiveCampaign is so simple it's lacking; in my opinion, it's not at all. Using ActiveCampaign is foolproof. You can't mess up. It literally walks you through the email process step by step without jumping through all the unnecessary hoops. You can teach yourself the platform in no time. A few highlights worth mentioning: When building your email, you can simply copy/paste as plain text directly into the email and it will automatically format the text for you. Our current platform requires us to go into the coding screen to do this. Elements are drag and drop. Sure, you can code if you want, but you can make some great designs without. A minor feature I find super helpful: It remembers the last sender profile and list you used and defaults to that. LOVE that. Importing new contacts is super simple. Tracking: so easy. Instead of having to toggle through multiple screens to look at a user's history, you can see it all clearly in one spot.

Cons

Honestly, I have no complaints about ActiveCampaign. I will say that they do charge extra if you exceed your plan's contacts limit. Which is understandable; every platform does this. All in all, it's a very affordable option.

Review Source

DB

David B.  
Managing Director  
Professional Training & Coaching  
Used the software for: 2+ years

### "If I had to recommend a single email marketing and automation tool, it's AC"

December 14, 2020

5.0

AC has helped my business and clients alike in being able to seamlessly create email marketing campaigns regularly. In addition, the automation features are helpful to be able to tag specific contacts, start/end automated email series, and so on. There are limitless possibilities, without a \*need\* to use every feature to make it worthwhile.

Pros

AC provides the best combination of possibilities (features), user experience (ease of use), and pricing (it's affordable!).

Cons

There are situations when you may want a tool that is at the "enterprise" level (e.g., Salesforce) that may provide more options and span more actual product lines. I think it's very situational. But for specifically email marketing and marketing automation for small to mid-sized businesses, AC almost always is a more desirable fit than other platforms considered (e.g., more opportunity provided than MailChimp, all-around better than the terrible system that is ConstantContact, etc).

Alternatives considered

[Kit](https://www.capterra.com/p/175000/ConvertKit/)[Keap](https://www.capterra.com/p/76390/Infusionsoft/)

Reason for choosing ActiveCampaign

AC has the right balance of price (starts very low), features, and reputation/reliability. It's simply an excellent product at a very fair price.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

I needed more automation options that provided flexibility and advanced features. Mailchimp didn't offer this - at least not well. If I upgraded my Mailchimp membership, it may have had more automation features, but they wouldn't be as quality as Active Campaign's, and it would have been just as much or more per month.

Review Source

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