# Page 4 | ActiveCampaign Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 4 - Is ActiveCampaign the right Email Marketing solution for you? Explore 2561 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/79367/ActiveCampaign/reviews --- ActiveCampaign 4.6 (2561) [View alternatives](https://www.capterra.com/p/79367/ActiveCampaign/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 4 - Reviews of ActiveCampaign ## Showing most helpful reviews Showing 76-100 of 2561 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer Web Developer Information Technology and Services Used the software for: I used a free trial ### "ActivCcampaign good for CRM" February 6, 2025 4.0 My overall experience with activecampaign was good because it offers CRM Pros It allows CRM features that is used to allow you to manage customer relation directly within the platform Cons It can be expensive for the small businesses Switched from [Drip](https://www.capterra.com/p/164933/Drip/) It offers CRM that is very good for making relationship with customers Review Source MW Mona W. CEO and Founder Health, Wellness and Fitness Used the software for: 1-2 years ### "Solid Tool" July 3, 2025 4.0 Pros It has the most important features and is quite simple to use. Furthermore, it has automations/flow, which makes a lot easier. Cons a bit expensive from over 2000 Contacts on and sometimes mails have massive delays (especially when there is a mail flow with several mails in a row) Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) horrible user interface, missing some feature or are complicated Review Source MS Mauro S. Avvocato Legal Services Used the software for: 2+ years ### "Occhio agli incrementi di costo senza preavviso" October 2, 2024 1.0 Usato per anni, hanno cambiato le politiche di prezzo raddoppiando i costi per 3 volte di fila in poco tempo, senza alcun preavviso, contattata l'assistenza non è stato possibile neanche modificare il piano, perchè sono previste modifiche solo verso i piani più costosi. Rispetto a quello che offre oggi il mercato a parità di prezzo non conviene affatto ! Pros Usato per anni oggi non è più competitivo. Cons L'assistenza inesistente, risponde dopo giorni ed è assolutamente inconcludente. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Brevo](https://www.capterra.com/p/132996/brevo/) Reason for choosing ActiveCampaign All'epoca era il migliore per qualità/prezzo Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Quanto è stato installato era il migliore per qualità/prezzo a mio parereee Review Source IN Inamari N. Marketing Executive Information Technology and Services Used the software for: 2+ years ### "Overall great experience, some bugs have creeped up" April 14, 2025 4.0 Pros The ease of use of setting up an automation, importing contacts etc. Cons Seems to be a bit buggy lately, with some criteria like "send in a contacts timezone" (which I used to praise and use constantly) not executing. Review Source LB Lucas B. General manager Management Consulting Used the software for: 1-2 years ### "Good tool!" March 12, 2025 4.0 Pros \- Simplicity - Connectivity to other tools - Comparably low cost Cons \- UX seems a bit old by now - Loading speed of the webtool could be faster Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing ActiveCampaign Recommendation from friends persuaded me. Review Source MW Maike W. Coach Education Management Used the software for: 2+ years ### "Meine ActiveCampaign Bewertung " March 23, 2025 5.0 Ich bin sehr zufrieden und werde es weiter für mein Email-Marketing nutzen. Pros Die umfassenden Möglichkeiten der Nutzung. Perfekt für professionelles Email-Marketing Cons Einige Anwendungen sind kompliziert. Ich musste mir erst Tutorials vor der Nutzung anschauen. Review Source CG Caroline G. Bloggeuse Déco et Décoratrice d'intérieur Design Used the software for: 2+ years ### "Avis ActiveCampaign / Bloggeuse Déco" February 9, 2025 5.0 Je suis utilisatrice depuis 2021 et toujours ravie de mon expérience avec ActiveCampaign. Le support client a toujours été à l'écoute de mes demandes. ActiveCampaign correspond parfaitement à l'utilisation dont j'ai besoin pour mon activité en tant que Bloggeuse déco / Décoratrice d'intérieur. Pros Novice dans l'utilisation d'un logiciel d'e-mailing, j'apprécie la prise en main fluide du logiciel. Le support client est également très réactif. Cons Aucun, sinon j'aurai changé de logiciel. Review Source JA Javier A. Marketing Manager Education Management Used the software for: 2+ years ### "Affordable and complete CRM software." October 26, 2024 5.0 Been using it for several years and I'm very satisfied by the software. Pros It's a complete CRM Software at an affordable price point that easily competes with Hubspot. Cons The lists feature could use some tweaks to be more versatile and edit criteria on the fly. Alternatives considered [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reason for choosing ActiveCampaign Pricing was the key factor to decide in between these two options. Review Source MP Michaela P. Heilpraktikerin für Psychotherapie - Traumatherapeutin Mental Health Care Used the software for: 2+ years ### "Active Campaign - ein wichtiges Tool zur Kundeninformation und für die Bewerbung von Angeboten" February 2, 2025 5.0 Ein hilfreiches Tool, um seine Mailliste regelmässig und optisch ansprechend zu informieren. Vielerlei Möglichkeiten zusätzliche Tools, wie Videos, Umfragen, Links usw. einzufügen. Pros Einfache Newslettererstellung, umfangreiche Kontaktverwaltung und übersichtliche Auswertungsstatistiken Cons komplizierte Einstellung in punkto Zustellbarkeit, d.h. wie kann ich die Auslieferung maximieren Review Source AM Angelina M. E-Mail Marketing Mentorin Marketing and Advertising Used the software for: 1-2 years ### "ActiveCampaign ist nicht nur ein Tool es arbeitet für mein Business" January 27, 2025 5.0 Ich nutze ActiveCampaign schon von Anfang an meiner Selbstständigkeit und habe schon andere durch meine Tätigkeit als VA kennengelernt die lang nicht das bieten. Pros Die Umfangreichen Funktionen, das alles an einem Ort ist, das es mit anderen Tools verknüpfbar ist und die leichte Bedienbarkeit. Cons Aktuell ist es für mich der einzige Nachteil der Preis. Review Source AS Alberto S. Finance Manager Automotive Used the software for: 1-2 years ### "Acheive Greatness from the App" September 29, 2024 5.0 ActiveCampaign has focused marketing measures from the tool. Pros ActiveCampaign is successful in supporting digital marketing. The integration withe mail communication makes the app resourceful. Cons ActiveCampaign is more helpful and no feature dislike. Switched from [MarketDirect StoreFront](https://www.capterra.com/p/183703/ePs-MarketDirect-StoreFront/)[Daylite for Mac](https://www.capterra.com/p/116272/Daylite-for-Mac/)[FireDrum Email Marketing](https://www.capterra.com/p/139932/FireDrum-Email-Marketing/)[CoSchedule Marketing Suite](https://www.capterra.com/p/158290/CoSchedule/) The setting of sales analytics is something the vendor has no attained. Review Source SS Sandra S. Heilpraktikerin Alternative Medicine Used the software for: 1-2 years ### "Gutes Newsletter-Programm" April 8, 2025 4.0 Pros Wenn man sich einen Überblick geschaffen hat ist es eine einfache Bedienung. Die Bausteine sind leicht zu platzieren. Cons Der zuletzt angehobene Preis, anfangs war die Einarbeitung zeitraubend Review Source SM Serene M. Head of Production and Development Retail Used the software for: 2+ years ### "My Overall Overview of ActiveCampaign in Retail Industry" September 4, 2024 5.0 Creating, customizing and sending outbound marketing emails is what I relish a lot. Pros ActiveCampaign streamlines marketing strategies by automating workflow in real-time. Availability of a wide range of free email templates is among the things I 👑 ActiveCampaign for. Cons I have nothing which I dislike on ActiveCampaign at the moment. Review Source AC Alejandra C. Ceo and Mentor of Realtor Factory Education Management Used the software for: 6-12 months ### "Good Tool to Communicate" March 11, 2025 4.0 It has worked well for collecting my clients' data and keeping communication active via email. Pros Is easy to use. I find it really secure. Cons Good features, but pricing is a bit high Alternatives considered [Kajabi](https://www.capterra.com/p/154682/Kajabi/) Reason for choosing ActiveCampaign Yes I did, but I would change to Kajabi in the future if I would need to. I would like to have a training to know Active Camping better before I change my business tool. Review Source Virginia M. Fundadora y administradora Health, Wellness and Fitness Used the software for: 2+ years ### "La mejor herramienta para email marketing" September 2, 2024 5.0 Es el único gestor de correo que he utilizado; me lo recomendaron varias personas expertas y puedo confirmar todo lo que me dijeron: Eficaz, elegante, con muchas funciones y nuevas mejoras cada cierto tiempo. Pros La posibilidad de interactuar con mis posibles clientes como si estuviéramos charlando en persona Cons La curva de aprendizaje de algunas funciones Review Source MA Matteo A. CFO Accounting Used the software for: 2+ years ### "Not bad, but price too High" March 12, 2025 3.0 Pros Friendlyness, easy to use, functionality Cons Price! It is really too expensive. Review Source SR Stephanie R. CEO Online Media Used the software for: 2+ years ### "Easy to use for Non-Tech-People like me!" December 4, 2024 5.0 I am a very happy user since severeal years. Pros Very easy to handle for sending campaigns to my community. Cons Sometimes it is a little bit difficult to unterstand which plan I need. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) more possibilities and easier to use than Mailchimp Review Source BH Britta H. Owner Health, Wellness and Fitness Used the software for: 1-2 years ### "Meine ActivCampaign Erfahrungen" October 20, 2024 5.0 es funktioniert einfach! Ich kann ohne Vorkenntnisse mein E-Mail Marketing umsetzen Pros es ist sehr einfach zu verwenden und die Automatisierungen sind Toll! Cons manchmal ist die Serverantwort sehr langsam Switched from [CleverReach](https://www.capterra.com/p/148273/CleverReach/) die Funktionen bei ActivCampaign sind einfacher zu bedienen Review Source cV cristina V. DOCENTE Health, Wellness and Fitness Used the software for: 2+ years ### "EXPERIENCIA" August 30, 2024 3.0 Hay muchas funciones queno se utilizar y el soporte es inexistente para ayudar. Pros qu he logrado saber manejarlo mas o menos Cons el soporte. Es inexistente. O no sale un mensaje automático o no hay forma de contactar por un problema real con una persona real. Es muy elevado el precio en relación con otras plataformas. Si continua asi el soporte y el precio me pasaré a otra plataforma antes de la renovación. Alternatives considered [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing ActiveCampaign PORQUE ME ACONSEJARON QUE LLEGARIAN BIEN LOS CORREOS AUTOMATIZADOS, PERO LOS DE GMAIL NO LLEGAN, SOLO LLEGAN A PROMOCIONES... Switched from [MailerLite Landing Page Builder](https://www.capterra.com/p/252734/MailerLite-Landing-Page-Builder/) PORQUE PENSABA QUE LLEGARIA A MAS GENTE Y NO HA SIDO ASI Review Source NE Natalie E. Schlafcoach Individual & Family Services Used the software for: 2+ years ### "Feedback Activecampaign" December 1, 2024 4.0 This email tool contains everything you need and is suitable for both beginners and professionals. Pros The application is easy and the connection to other tools works without any problems. Cons Campaigns are not always sent at the set times, which can have a negative impact on business. It takes a long time for employees to contact you. Review Source JM Joao M. Spinning Instructor Health, Wellness and Fitness Used the software for: 2+ years ### "ActiveCampaign is force to reckon, helps thrive in digital marketing campaigns." August 14, 2024 5.0 We have had it all right running our digital marketing campaigns with ActiveCampaign and the automations has taken a huge fight for us. It has allowed us to automate the error-prone and tedious tasks making our work very accurate and less demanding. Also, ActiveCampaign has made it possible to reach out to a broader leads base during our campaigns. Pros ActiveCampaign AI automations makes our digital marketing so efficient and less demanding. It was easy to automate some of the tasks during campaigns which saves us time. ActiveCampaign reports also keeps us on check by giving us access to pin-point insights about our marketing campaigns performance. The collaboration environment allows us to work together on our campaigns when engaging our leads. Cons ActiveCampaign has showed us it's class in all areas and we haven't had anything unpleasant to deal with. Review Source FJ Felix J. CEO E-Learning Used the software for: 2+ years ### "Herausragendes Tool" November 4, 2024 5.0 Auch der Support ist eindeutig hervorzuheben. Pros Sehr intuitive Bedienung bei der Erstellung von automatisierten E-Mails. Mit allen möglichen Optionen und Integrationen mit anderen Tools. Kann mir kein besseres Tool vorstellen. Cons Ladezeit beim erstellen von Kampagnen könnte verbessert werden Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Wegen der großartigen automationen bei activecampagne Review Source KP Khevana P. Tech Lead Professional Training & Coaching Used the software for: 2+ years ### "Modern marketing automations" September 23, 2024 5.0 We have been using ActiveCampaign for the last few years and have lots of automation and customization based on Active Campaign. We have integrated it with multiple systems, and ease of access is the key to this tool. It has all the modern marketing automation need for any company. Pros Ease of customization, reporting, access to data and automation Cons nothing specific I dislike about ActiveCampaign Review Source CK Chris K. CEO Health, Wellness and Fitness Used the software for: 2+ years ### "Helped me a lot with my email marketing" November 16, 2024 4.0 Pros It is very easy to understand and use; thats great Cons The fact that prices have risen so sharply in some cases Alternatives considered [KlickTipp](https://www.capterra.com/p/246140/KlickTipp/) Reason for choosing ActiveCampaign Because it was a lot cheaper and had all the tools i needed Review Source BL Billy L. Operations Law Practice Used the software for: Less than 6 months ### "ActiveCampaign - in depth marketing software" November 15, 2024 4.0 An in-depth marketing and automation software that improves your email marketing through data and automation. Pros Activecampaign is a great way to store a central contact list and send out marketing emails - that's what I use it for -The segments and tag functions make it easy to split up a list of contacts into different categories and send out more personalised emails -Activecampaign seem to keep releasing new promising features, which is great to see -The tracking of clicks, click-throughs, privacy clicks etc.. works very well and is useful to track data of emails sent Cons 1\. I wish that you could A/B test (or split test, as they call it) an email for time sent, but when I change one of the emails schedule it automatically changes the other so I cannot A/B test for time sent 2.Some parts of the software can be hard to use, but this isn't a huge con as once you spend some time getting to grips with it it's OK Review Source Similar Products Featured