# Page 8 | ActiveCampaign Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 8 - Is ActiveCampaign the right Email Marketing solution for you? Explore 2561 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/79367/ActiveCampaign/reviews --- ActiveCampaign 4.6 (2561) [View alternatives](https://www.capterra.com/p/79367/ActiveCampaign/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 8 - Reviews of ActiveCampaign ## Showing most helpful reviews Showing 176-200 of 2561 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use SB Shira B. CEO Marketing and Advertising Used the software for: 6-12 months ### "ActiveCampaign, you are a GOLDMINE!" May 4, 2023 5.0 Our customers are feeling like the emails are written JUST to them! based on the awesome segmentation feature, and the way ActiveCampaign can break down and split up the demographics of our leads, we are on the road to more and more sales! Pros ActiveCampaign was suggested to me by a colleague after I was showing disappointment from another product. Once I joined, it was love at first site! The emails are stunning, the analytics are accurate and really help us know our strengths and weaknesses, Amazing dashboard, and the way it tracks our leads is \*chefs kiss\*! Amazing amazing ! couldn't be more impressed. Cons The pricing was a bit high, but once we started we noticed the return on investment. and we found another CRM to be more useful to use, so we don't use AC's CRM. Alternatives considered [Wix Studio](https://www.capterra.com/p/264956/Wix-Enterprise/) Reason for choosing ActiveCampaign Pricing, and ease of use. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) It didn't offer us enough. Review Source MM Michele M. COO E-Learning Used the software for: 1-2 years ### "My experience " May 23, 2024 4.0 Pros ActiveCampaign provides responsive and helpful customer support, including extensive resources such as tutorials, webinars, and a community forum. Cons The email template editor, although functional, could be more flexible and intuitive. Some users find it less sophisticated compared to other email marketing tools. Review Source Saskia M. Senior Director Sales Marketing Restaurants Used the software for: 1-2 years ### "Highly recommended, user-friendly, and helpful" August 15, 2023 5.0 We can identify which contacts are most interested in our content and website thanks to Active Campaign, we can sell more conference tickets, and we can learn more about our audience by analyzing their open and click rates. With the help of these resources, we can divide our target audience into the subsets we need to accomplish our aims. Pros We've seen significant efficiency gains thanks to Active Campaign. They have made it simple to set up automated email sequences, or "drip campaigns," that will keep our subscribers and viewers interested. To generate sales, set up reminders, and get rid of inactive contacts has all been aided by this. Easy contact tagging, list segmentation, and A/B testing are other highlights. Active Campaign is simple to use, and there are many tutorials and guides available online. Cons We were initially put off by the software's seeming complexity and difficulty. However, there is a learning curve associated with it, and it does take some time to properly comprehend and apply all of its capabilities. After putting in the work, though, we found that it was well worth it. ActiveCampaign is great, and we highly recommend it. Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[GetResponse](https://www.capterra.com/p/153948/GetResponse/) ActiveCampaign is a great solution for small and medium-sized businesses who need centralized management and visibility into their email marketing campaigns. I enjoy the ease with which I can create professional-looking email marketing campaigns that I know will be sent on time, every time. The ability to monitor the efficacy of individual campaigns provides me with the information I need to fine-tune my plan and try out new avenues. It's the one business resource whose worth I've never questioned. All of my clients are right at my disposal. Review Source Michael B. Founder Financial Services Used the software for: 6-12 months ### "Powerful Marketing Automation. A bit complex. Great Customer Service." January 3, 2024 5.0 Generally very good. I like the product. It is one of the few good marketing automation platforms with a decent CRM. Pros Great customer service and marketing automation capability. Also, it integrates with almost anything. Cons I was using an industry-specific version of the platform, which was not a good fit for my needs. Learning how to get the most out of the marketing automation was rather complex. Alternatives considered [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[Agile CRM](https://www.capterra.com/p/135148/Agile-CRM/)[Keap](https://www.capterra.com/p/76390/Infusionsoft/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reason for choosing ActiveCampaign I found an industry-specific version of the platform. But it missed the mark meeting my industry-specific needs. Switched from [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) I found an industry-specific version of Active Campaign. But that version was not a good fit for my needs. I switched back to Hubspot and may move to odoo. Review Source TR Tarunika R. Technology Consultant Information Technology and Services Used the software for: Less than 6 months ### "Streamlined Email Marketing for Growth" June 15, 2023 4.0 As an sales enthusiast, ActiveCampaign has been a game-changer for me. Its powerful automation features have helped me streamline my campaigns, save time, and increase conversions. However, the user interface can be a bit overwhelming for beginners, requiring some time to navigate and master. Overall, ActiveCampaign is an indispensable tool for anyone seeking to optimize their e-mail marketing efforts. Pros My go-to email marketing tool because of its remarkable automation capabilities. I love how easily I can set up and customize funnels to optimize lead conversion. The segmentation options and intuitive UX make campaign management a breeze. The speedy database uploads and comprehensive reporting keep me informed in real-time. A/B testing and helpful webinars have been game-changers. It's a powerful, user-friendly solution that delivers outstanding results. Cons For me it took some time to grasp the distinction between "lists" and "contacts" for segmentation. While basic integrations work well, exploring its full potential requires additional investment. The email editor feels outdated, unlike the comprehensive tool it accompanies. Integration with CRMs needs improvement, especially in accurately tracking scoring processes. Enhanced triggers and a more complete template editor would be beneficial. Alternatives considered [Kit](https://www.capterra.com/p/175000/ConvertKit/) Reason for choosing ActiveCampaign Its intuitive interface and robust automation features make it easy to create personalized, targeted emails. However, I wish the reporting and analytics capabilities were more advanced to provide deeper insights into campaign performance. Despite this, ActiveCampaign remains my top choice due to its overall effectiveness and user-friendly interface. Switched from [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) The automation features are robust and intuitive, allowing me to streamline my campaigns effortlessly. The critical aspect I love is the detailed reporting, providing insights into engagement and conversion rates. The switch was a no-brainer for maximizing my marketing efforts. Review Source VR Verified Reviewer CEO Design Used the software for: 1-2 years ### "A robust CRM with everything you need." September 12, 2023 5.0 ActiveCampaign's email campaign management features have helped me streamline my marketing efforts, improve engagement with my audience, and achieve better results. It caters perfectly to me as a beginner and my small business, a valuable asset for my business that I could not do without! Pros ActiveCampaign is eventually easy to use - it does have a slight leaning curve as with all new software that you are unsure of. It is worth it though and very easily integrated into my business workflow. I like how user-friendly the email builder is. It's drag-and-drop, which makes creating visually appealing emails a breeze. I can customize the design to match my brand without needing to be a design expert. automation capabilities are a game-changer. I can set up email sequences and workflows to nurture leads, send targeted follow-ups to leads and can segment my audience based on their behaviours. The detailed reporting and analytics provide valuable insights into the performance of my email campaigns. I can see open rates, click-through rates, conversion rates, and more, which helps me make data-driven decisions to improve my marketing strategy. Cons At first there is a steep learning curve but I feel that it is worth it in the end. Once you are comfortable with the software there is so much you can do. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Mailchimp did not have as many of the features and functionality that I required in my business. Review Source Wepnyu Daniel P. CEO Online Media Used the software for: 1-2 years ### "My story with ActiveCampaign and why every Startup should use it for marketing, and customer databas" May 1, 2023 4.0 it helps me alot alot as i store most of my cilent information there and also run marketing and planning from there, so it has been a great time for me. Pros i use ActiveCampaign alot for marketing, so the automation to me is the best, it was quiet easy to use and i love how the interface was build Cons ActiveCampaign does not have robust social media integration, which can be limiting at times very much, since i also do social media marketingif the company can add this one particular feature i believe it will go a very long way and spark another great change Reason for choosing ActiveCampaign it is very easy to use Review Source Nicola V. Amministratore Financial Services Used the software for: 2+ years ### "Activecampaign ottimo tool per email-mktg automation" May 17, 2023 4.0 AC ci ha risolto moltissimi problemi a livello operativo e gestionale, riducendo i tempi per lo sviluppo delle campagne mktg. Pros Buona gestione delle liste di contatti/lead e maggiori risultati grazie alle possibilità di mktg automation. Facile da installare, plugin per Wordpress. Marketing automation facile da realizzare e gestire anche senza esperienza, e molto intuitivo il drag & drop. Ottima la schedulazione delle mail.Facile la personalizzazione dei template già presenti nella piattaforma Cons Deve essere migliorata e curata la user friendly, a volte i passaggi sono molto macchinosi.Il prezzo base permette la gestione solo di 500 contatti, poi bisogna passare a un piano superiore e sale il prezzo. Alternatives considered [GetResponse](https://www.capterra.com/p/153948/GetResponse/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing ActiveCampaign Facilità di utilizzo rispetto ad altri SW più costosi e complessi.Prezzo entry level basso e idoneo per start-up Review Source AVG Adina Veronica G. Teacher Education Management Used the software for: 2+ years ### "Active Campaigne" August 20, 2023 5.0 Pros Yes, this product is very easy to use, with very clear explanations. you can improve your business considerably. Cons I didn't find anything I didn't like. from the beginning I read carefully how to use it and I didn't encounter any problems. Review Source Mohamed A. Personal development coach & consultant Internet Used the software for: 2+ years ### "I am very satisfied about ActiveCampaign because it has helped me to build an automatic business." April 25, 2023 5.0 I have been using ActiveCampaign for more than a year with 2 online business and it has helped me a lot to save time and money online. It has all the attributes to start and scale a small business.ActiveCampaign helps me to do the work of an entire team : the best partner ever for my business! Pros I have a website and thanks to ActiveCampaign i am able to create leads, capture the visitor email, grow my mailing list where i can send automatic campaigns and automations to sell digital product. Easy to use even for a novice entrepreneur i used to be. Thank you, i recommend using ActiveCampaign. Cons The service is vey good. I would just improve the interface to make it even more user friendly but it is just a small detail. Review Source Ruth M. Metal Sheet Fabricator Machinery Used the software for: 2+ years ### "ActiveCampaign is the assured way to flourish in marketing campaigns. " November 14, 2023 5.0 The idea to use ActiveCampaign has been one of the best we have had and this can be attested to the impacts it has made when it comes to marketing. It has helped us adopt new and more improved strategies to run marketing campaigns which results to us getting more customers into our business. Pros Using ActiveCampaign has given us the possibilities of reducing our work during marketing by automating some of the tasks like lead engagements through automated replies and this has allowed us to have improved returns from marketing compared to the investment we make into the same. It has taught ways of using more personalized marketing campaigns which allows us to bring onboard more customers. It makes it really easy for us to engage with our leads at the very crucial stage. Cons I have never had any rough time using ActiveCampaign. All has been super smooth and seamless. Review Source Lydia L. Blow Mold Operator Plastics Used the software for: 2+ years ### "ActiveCampaign is a resourceful tool for turning marketing ideas into reality. " November 15, 2023 5.0 ActiveCampaign has made our marketing practices yield more and better results by helping us understand and adopt new personalized marketing campaigns that allows to target customers based on their needs. This has by a greater margin seen us have a great attraction to new customers by turning potential leads to customers. Pros ActiveCampaign unifies marketing activities for us such that we are able to have a single centralized marketing platform and this allows us to have better control over our marketing. It opens the door to better and more enhanced marketing strategies like personalization and use of automations which see us have more successful marketing campaigns. Cons Based on how i have seen ActiveCampaign deliver when it comes to marketing, am confident that there is nothing that i can hate about it. Review Source MS Mohammed S. Owner Professional Training & Coaching Used the software for: 2+ years ### "Solid Product. But is it still competitive?" September 16, 2023 5.0 I had tried several programs once my business outgrew the free plan that I was on with Mailchimp. I found Keap too complex. SendFox too basic. Then there are other platforms like Kajabi and Kartra which offers you the features, but isn't really an Email Management Platform. When I moved to ActiveCampaign in early 2000, it was the one that made the most sense. But now, from what else is out there, I know I am paying too much. It's too much of a hassle to switch and I don't have the time, so I keep using the platform. But eventually, I will reevaluate and move on to something that has better CRM features. Pros Creating campaigns, automations, email design, all super easy. Contacts management and list creation is also pretty straightforward and works great. High deliverability and good reporting. I like that I can track a contact's engagement history from visits to my site, to what emails were opened, links clicked. And tagging works great. Cons While they have a CRM option. It's not up to par. I use Pipedrive which is way more than I need, but Activecampaign's poor implementation of CRM is what drop its score big time. Plus it is expensive for what else is in the market. I keep paying because it's too much effort to move to save $20-$50 a month... but if I was looking to come in fresh, I would see what else exists. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Review Source TW Tim W. President Information Technology and Services Used the software for: 2+ years ### "Fragile System Resulted in Lost Revenue" February 14, 2024 2.0 We were reasonably satisfied with Active Campaign for the first two years. The system is very slow and affects the user experience, but the automations were nice. However, for a system to break so easily for making such a small change which led to significant lost revenue, caused us to change our opinion of AC. Even when asking Customer Support for help, they simply told us everything was working as expected. No credits, no help, little to no sympathy. We used their system to generate revenue, not lose it. Pros I liked having the CRM and email marketing automations all within one solution. This made it easier to track leads as well as provide multiple follow-up emails with interested contacts. Cons The fragility of the online forms led to a broken automation that was hidden from us for 6 months and cost us $10,000's in lost revenue. We utilized AC's online web form to collect contact information (highest quality leads), but when we made a small wording change to one of the form options, this broke the automation entired and we ceased getting any leads from this channel. When we contacted Customer Support, they told us it was working as expected, yet there was no warning from the system indicating that we were at risk of breaking an automation, nor did their user guide provide any such information either. Switched from [Insightly](https://www.capterra.com/p/130671/Insightly/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) We wanted one solution that could do CRM and email automations. Review Source Marvi S. Digital Strategist Marketing and Advertising Used the software for: 6-12 months ### "Gestione email completa e super professionale" July 5, 2023 5.0 Con ActiveCampaign posso gestire progetti e sotto-progetti differenti da un unico account, avere una segmentazione molto accurata delle mie liste così da non creare confusione e integrare anche delle automazioni senza limiti e complesse. Inoltre la piattaforma è molto affidabile e anche il customer care è reattivo. Penso valga la pena spendere qualcosa in più per far fare al proprio business un salto di qualità. Pros Uno dei motivi che mi ha fatto scegliere ActiveCampaign è la possibilità di creare liste senza limitazioni e le funzionalità di segmentazione molto approfondita. Cons Una parte molto migliorabile secondo me è l'editor delle campagne, inserire blocchi diversi (ad esempio immagini in mezzo a paragrafi) mi risulta abbastanza ostico e rallenta il lavoro. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Usavo Mailchimp versione gratuita e di recente avevano tolto le automazioni dal piano gratuito; a quel punto dovendo passare a un piano a pagamento ho preferito trasferirmi su una piattaforma più professionale e con funzionalità avanzate come ActiveCampaign. Review Source JL Josh L. Creative Director Marketing and Advertising Used the software for: 1-2 years ### "ActiveCampaign Leads the Way in Email Automation" April 18, 2024 5.0 Overall, I love ActiveCampaign. It is one of my favourite email marketing platforms. Pros I love the ability to set up complex flows based on conditional logic and user actions to make sure my marketing emails get sent to the right people at the right time. Cons The pricing can be tough to justify for smaller startups with smaller email lists. Alternatives considered [Encharge](https://www.capterra.com/p/228178/Encharge/) Switched from [Encharge](https://www.capterra.com/p/228178/Encharge/) I actually switched back to Encharge because their automations are catching up to ActiveCampaign, and their pricing fits my budget. Review Source Rafael S. Supervisor Retail Used the software for: Less than 6 months ### "Òtima plataforma de e-mail marketing" August 28, 2023 4.0 Recomendo porque me ajuda e muito na criação das campanhas pois o mesmo é fácil de usar e altamente eficaz, o que nos permitiu a levar nossos esforços de comunicação para o próximo nível e interagir melhor com nossos publicos. Pros Automação extremamente poderosa, os relatórios são bem corretos e fornecem métricas bem precisas. Grande pacidade de entrega e marcar todos os contatos, isso tem sido muito útil. Cons Encontrei uma dificuldade para configurar a automação, porem o suporte nos ajudou muito. Mover contatos entre as listas é um pocuo confuso. Alternatives considered [Campaigner](https://www.capterra.com/p/64408/Stream-Send-E-Mail-Marketing/)[Email Locaweb](https://www.capterra.com/p/241825/Email-Locaweb/) Review Source Emma B. Senior Director Product Marketing Hospital & Health Care Used the software for: 1-2 years ### "Excellent program for a reasonable price" August 11, 2023 5.0 We can now automate our email processes, keep closer tabs on our conversion rates, and reduce the time it takes to send out communications thanks to the customizable templates. Pros The automation features are fantastic, requiring little effort to set up and offering a wide variety of premade recipes as well as a clean and straightforward interface for creating one's own. Deliverability is greatly aided by the comprehensiveness of the reports and the read/trend reports. When I have questions, the support staff is always quick to answer them. Cons It's not easy to find a problem. Even if it may take some time to understand how to make the most of the platform, I have no hesitation in recommending ActiveCampaign to everyone who asks. Switched from [Ortto](https://www.capterra.com/p/131879/Autopilot/)[Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) Campaign and automation setup is simple, even for those with little prior knowledge. By creating attractive email campaigns, I can maintain contact with clients and potential customers. Being able to monitor responses (email opens, links clicked, etc.) is also a perk. Review Source Argyris S. Founder Internet Used the software for: 2+ years ### "Great value for money" November 14, 2023 4.0 It's a great product, and their support is great. Pros It's easy to use, it has most of the functionality you need in order to capture leads and target them with campaigns. The tagging system is easy to use. You can easily create custom fields, and group them. Automation work great. Cons The UI needs some fine-tuning. It takes some time to get used to it, but once you do, it's easy to find anything you need and use it. Alternatives considered [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reason for choosing ActiveCampaign We use both products, but ActiveCampaign is our main choice. Review Source JR Jason R. Digital Content Specialist Research Used the software for: 2+ years ### "ActiveCampaign Review" January 28, 2024 5.0 Create, customize and send high volume outbound marketing emails. Pros It has been less expensive to carry out marketing strategies with ActiveCampaign since it requires zero manual processes. Cons Unavailability of offline access on mobile app is the biggest issue so far. Review Source Carlos P. Key Account Manager Packaging and Containers Used the software for: 6-12 months ### "ActiveCampaign strengthens project automations" June 13, 2023 5.0 I currently use ActiveCampaign within the job I have, for my own blog and I strongly suggest it to colleagues I work with from time to time. It is used for the purpose of sending information by email and setting up automations based on the actions that a subscriber performs. One of the most important benefits it has is that it has email automations with very strong abilities and its API is very welcoming to set up custom actions and events, this makes it ideal for small to medium scale apps. Pros It uses an automated method to spruce up your lists of inactive subscribers that hurt your ability to distribute. The support group has repeatedly provided me with assistance in setting things up. If so you have the marketing plan that doesn't take lead scoring into account and you also have a CRM, then you will get a very inexpensive emailing service with high deliverability and strong automations. You can stratify users, apply tags and perform other actions in order to refine your address and words. It is very easy to set up with a variety of triggers and actions, such as waiting for a time, play and paste action, etc. Cons At the time I first registered, I saw a course on the internet with the particulars of ActiveCampaign and this really assisted me. I am sure there are about ten percent that are not used at this time and I would like to know more about the additional feature. It has been developing gradually for the last year or so, however, it still has room to grow. Sometimes the size of the source does not stay the same when you alter the path and when you view the source code, everything is just a single row, so it is complicated to read and edit. Review Source AVL Alexandra Valeska L. Freelance Marketing Strategist Marketing and Advertising Used the software for: 6-12 months ### "I always recommend Active Campaign for Funnels and Lead Nurturing strategies. " September 8, 2021 4.0 Active campaign has helped me a lot with developing my main service which is to create, implement and optimize funnels for different companies in wide niches. Pros What i love about this software is the sequence automations, use of tags and goals. They are time savers and easy to use once you understand the logic. It does not take great time to learn either. There is a lot of useful blog posts and documentations to achieve the goals plus a Facebook Group community if very specific help is needed. Cons Loading time. Would like to have a faster loading time when it comes to saving emails, creating landing pages and reports. Alternatives considered [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reason for choosing ActiveCampaign It had high reviews and had heard of it before. Decided to give it a try and loved it. Also tired Hubspot even though is a very high CRM system, it was not useful to create funnels and strategies as needed. Switched from [GetResponse](https://www.capterra.com/p/153948/GetResponse/)[Keap](https://www.capterra.com/p/76390/Infusionsoft/) Needed a more user friendly CRM for clients, an easier way to create automations, easy integrations and a way to duplicate sequences in different accounts. Review Source KM Kim M. Founder/CEO Marketing and Advertising Used the software for: 2+ years ### "A great platform when flexibility and automations are critical" October 10, 2021 5.0 We've used ActiveCampaign for several years and the experience has been solid. We leverage it as our primary CRM with at least 15-20 custom fields, custom forms (used internally) and a large number of automations that simplify our business processes. It's a solid platform if you're looking for something beyond an email automation platform. Pros ActiveCampaign was the right fit as we needed to leverage some pretty complex automations without spending time and money on the larger, enterprise-level platforms. The ability to create complex automations and custom fields are our favorite features of ActiveCampaign. Cons There is a learning curve to ActiveCampaign and, aside from the simplest use cases, you'll want to take your time to learn about the different functionalities and how they relate to your specific business. Switched from [Keap](https://www.capterra.com/p/76390/Infusionsoft/) Save money and avoid the need to leverage consultants to create new systems. Review Source LB Laura B. owner E-Learning Used the software for: 6-12 months ### "Active Campaign LOVE! " September 7, 2021 5.0 I LOVE ActiveCampaign. I feel that the tools are evolving and relevant for my business. It has transformed my ability to identify leads, track their progress, convert contacts into members, and track and respond to their journey within my website and club. Pros I was with MailChimp. I moved to ActiveCampaign for the features that I am most fond of and use the most. Those are list segmentation, CRM, their existing recipe to help build automation, the automation functionality, in-depth segmentation, and tracking every move a contact makes. The transition was seamless; ActiveCampaign moved my whole list for me. I was a bit overwhelmed at first because of the high level of functionality. But, their customer service and support are the best I've encountered in any company that I deal with to run my business. I love them! Cons I don't love the functionality of the design elements in the Campaigns. Mainly, there is no way to set the overall design perimeters. So, every time you add a block, you select your font and have to reset the design. The time making adjustments adds up. Reason for choosing ActiveCampaign I feel that ActiveCampaign's overall functionality is superior. Also, their onboarding and customer service started before I actually signed up - which made me feel that I would be well supported. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I was frustrated with Mailchimp because I couldn't segment my list based on a subscriber's actions. Mailchimp is not as sophisticated in tracking subscribers' actions and identifying where they are in their journey. Review Source Pedro T. CEO Education Management Used the software for: 2+ years ### "A convenient All-in-One CRM and Automation" May 8, 2021 5.0 In my company, Active Campaign is used on a daily basis. We are a franchising network, needing one full-service CRM and Marketing Automation to be shared within the network (similar automations for the whole network), while leaving space and autonomy for each franchisee to develop its own (Sales management, marketing management). Active Campaign allows not only this structure to work seamlessly, but the way the service is organized allows a whole range of possibilities for my company, most of which we haven't yet scratched the surface. Pros It's easy to use, easy to deploy and being all-in-1 solution for marketing and sales management, automation, it's very convenient and comparatively affordable. Cons A few areas are still under development and not quite up to the task, namely features such as landing page development, or conditional forms. Switched from [Agile CRM](https://www.capterra.com/p/135148/Agile-CRM/) The trigger to switch was initially the structure of the accounts in both services - my company needed a service to be used by many users, Agile CRM pricing is structured on a per-user basis, while Active Campaign is structured by packages including multiple users. Then as the analysis of the features in Active Campaign began, it was clear it is far more developed and allows more business possibilities and automations to bring customer experience to life. In the end, after using Active Campaign, it's clear it's much easier and convenient. Review Source Similar Products Featured