# Page 9 | ActiveCampaign Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 9 - Is ActiveCampaign the right Email Marketing solution for you? Explore 2561 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/79367/ActiveCampaign/reviews --- ActiveCampaign 4.6 (2561) [View alternatives](https://www.capterra.com/p/79367/ActiveCampaign/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 9 - Reviews of ActiveCampaign ## Showing most helpful reviews Showing 201-225 of 2561 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer Vice President Semiconductors Used the software for: 1-2 years ### "Excellent marketing automation platform" March 28, 2024 5.0 I was able to get the platform fully functional within one week, including linking it with my website and CRM system. If is very easy to update contacts and create new automations. Pros Very easy to use: can quickly set up many automations, easy to create contact sub-groups, and send out email campaigns. If you have any issues, their customer support is outstanding! Cons While pretty good, the email marketing module is inferior to MailChimp. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Reason for choosing ActiveCampaign Too expensive both in monthly and set up costs. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I was looking for more of a complete marketing automation platform. Review Source NS Noel S. CEO Marketing and Advertising Used the software for: 2+ years ### "ActiveCampaing is the best tool for marketing an customer management!" September 24, 2023 5.0 From the moment I began using ActiveCampaign, it transformed the way I approach email marketing. The platform offers an amalgamation of depth and simplicity. While the features are advanced, they are laid out in a manner that’s easy to grasp. The support team deserves special mention. They've been consistently responsive and helpful, guiding me through any challenges. Whether it's managing contacts, setting up automations, or diving deep into analytics, ActiveCampaign has provided a reliable and efficient experience. Pros ActiveCampaign truly stands out in its user-friendly interface and powerful automation capabilities. The platform offers an extensive set of tools that make email marketing, segmentation, and automation a breeze. The built-in CRM is a game-changer, seamlessly integrating all my contact details and interaction histories. It also provides insightful tracking features, ensuring I understand my audience's behavior and can tailor my campaigns accordingly. Moreover, the level of customization available for emails, combined with the intuitive visual automation builder, has helped in crafting high-performing campaigns. Cons Honestly, there's not much to criticize given its overall performance. However, for newcomers to email marketing or those used to more basic platforms, there might be a bit of a learning curve initially. The vast array of features, while advantageous, can be a little overwhelming. Alternatives considered [KlickTipp](https://www.capterra.com/p/246140/KlickTipp/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reason for choosing ActiveCampaign When considering other products in the market, it was clear that while many offered bits and pieces of what ActiveCampaign provides, none encapsulated its entire suite of tools. Platforms like Mailchimp and HubSpot were on the list, but ActiveCampaign's robust automation capabilities, combined with its CRM and pricing structure, made it the most attractive option. The positive reviews and its reputation in the community further solidified the decision.In conclusion, ActiveCampaign has become an indispensable tool in my marketing arsenal. For anyone serious about elevating their email marketing game, I wholeheartedly recommend giving it a try. Review Source BP Brock P. Vice President of Marketing Retail Used the software for: 2+ years ### "Great tool for rapid development of marketing funnels." May 31, 2022 5.0 We've had experience with large and small email / automation software and Active Campaign does everything the bigger, more expensive programs do at a fraction of the cost. Pros We find Active Campaign's tools for developing marketing funnels to be very easy to use and set up. We have several very complex funnels and the AC tool set makes it easy to collaboratively develop them, trouble shoot them and test them. Cons There is very little we don't like about Active Campaign. We've used a number of systems, and this is always our go-to when we want to rapidly prototype a new funnel. Alternatives considered [AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/) Reason for choosing ActiveCampaign When we first got involved with Active Campaign it seemed to be a good middle of the road solution. We had experience with Aweber (not powerful enough), and InfusionSoft (powerful, but far too complex) and we thought Active Campaign would give us a good blend of power and simplicity. After using it for some time we have come to find it is VERY powerful and much simpler to use than most other systems we have worked with. Review Source LG Lucas G. Owner Marketing and Advertising Used the software for: 1-2 years ### "ActiveCampaign is probably the best value CRM/ESP combo on the market" March 22, 2022 5.0 Very positive, I haven't really had any problems. Pros The product is easy to use, and from what I've seen, beats similar marketing automation tools in both price and how robust their automation capabilities are. Cons If I had to say one thing, it would be that the interface can sometimes be a bit laggy. It gets the job done, but isn't quite as snappy as some less robust software options. Alternatives considered [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Reason for choosing ActiveCampaign Better value in terms of contacts, better automation capabilities, and also the included CRM. Review Source RP Robson P. CTO Information Technology and Services Used the software for: Less than 6 months ### "Best CRM, Marketing and Sales Software cost benefits on the market" May 31, 2021 4.0 Marketing Automation, Forms Management, Sales Management, and Chat Service. We develop the integration between ActiveCampaign and our platform with Stripe to update deals value and actions of payments of our customers. Pros I like the easy to setup of ActiveCampaign. 0ur team migrate in one week all our data and automation, deals, and process that we already have in other platforms. The Best API that I found on the marketing, I switch from Hubspot that have the worst api that I have seen in my life. So if you need to integrate your own platform with ActiveCampaign know that you are in the right tool. For brazilians customers, the price of ActiveCampaign is one of the best on the market, give a try on the platform! Cons The Deals section for us have some improovements that the Active Campaign Team could do. We sell SAAS (Software-as-a-service) and our Business Model is recurrency, for us to manage the Sales KPI\`s is very inefficient. If the team work a few more on the Deals Product, probably we never let ActiveCampaign in the future. I percept that ActiveCampaign have a delay to send e-mails, but It's not a big deal for us. Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Hubspot is a very good tools for Marketing, but for brazilian market is like impossible to pay the price. Hubspot really have more tools and resources, but Active Campaign is a nice alternative. Review Source GK Geoffrey K. CEO Marketing and Advertising Used the software for: 1-2 years ### "The Best Way to Get Your Business Noticed!" July 29, 2022 5.0 I have been using ActiveCampaign for a little over a year now and I absolutely love it! The automation features are amazing and have saved me so much time. The customer support is also excellent. I would highly recommend ActiveCampaign to anyone looking for a great email marketing solution. Pros I liked the ability to see how many people were clicking on my links and how many people were unsubscribing from my emails. Cons There are a few things that I didn't like about the active campaign software. First, it was a little difficult to figure out how to use all the features. Second, the interface wasn't as user-friendly as I would have liked. Lastly, I found the price to be a bit high for what the software offered. Reason for choosing ActiveCampaign I chose ActiveCampaign because of its ease of use and its ability to integrate with a variety of other software. Additionally, ActiveCampaign offers a wide range of features at a very reasonable price. Review Source EE Erin E. Owner Arts and Crafts Used the software for: 6-12 months ### "Active Campaign" May 10, 2022 5.0 I had tried using several other free email services in the past. Getting people to actually sign up was nearly impossible, even offering discounts and more, hardly anyone ever clicked "subscribe"- Active campaign allowed me to create a pop up window integrated with my website design, that will only pop up once on the main page for first time viewers (or until the cache is cleared). I also created a secondary sign up page where people can go to sign up if they missed the pop-up. This has taken me to large numbers of sign-ups, plus allowed me a way to integrate a 10% off coupon for subscribers after their email was confirmed. This has lead to numerous coupon uses of that 10% off in my store, proving the use of the pop up and offer. I send out monthly emails, keeping my subscribers informed and up to date on what is going on, increasing regular visits to my site and bumping regular sales. The email system is very easy to use. Pros The sole reason I decided to start a free trial with this software was because of the complete customization allowed for your email sign-ups and pop-up windows. No one likes to click though email sign-ups that look out of place or run by a 3rd party. With this I could create a system that blended seamlessly with my current website, allowing everything to look 100% integrated into the site itself. Cons So far the system has more functionalities than I will likely ever use. However, this is not a 'dislike'. While there are many functions I don't currently need (or understand) there may be a day that I use them, and there are several tutorials and documents available to help me understand these other features. Nothing about the system so far could qualify as something I dislike. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing ActiveCampaign I accidentally clicked the wrong link. I was initially looking for a free service, but after customizing the pop-up and integrating it into my website, I was glad I did and decided the quality of this product was worth the price. Switched from [Dada Mail](https://www.capterra.com/p/144643/Dada-Mail/) I do not have the coding ability to create pop-ups or many other interactive options. I built and maintain my own website, but my knowledge is limited. I needed a way to get people to actually SEE that I had a mailing list, and optional links and banners were not doing the trick. I also wanted everything to be integrated on my website, to match colors and themes and look like it belongs there. Review Source Mehandi I. Director of Research & Development Marketing and Advertising Used the software for: 1-2 years ### "ActiveCamapign Review from Small Business Point of View" April 12, 2022 5.0 Problems which I am solving with ActiveCampaign are as such:- 1) Collecting leads from different sources and manaing at one place. 2) Lead Segmentation. 3) Running tailored campaigns. 4) Sales & Marketing Automation is easy. 5) Deals Managemen with different stages & Pipelines makes it easy to naviagte and close the deals. 6) Timely reminder to the sales team. Increase in revenue for the business. Pros Most impactful features:- 1) Lead Management, Segmentation. 2) Automation. Workflow Creation. 3) Campaign Management, Template Management. 4) Deals Module. ActiveCampaign is easy to use and handle ( they provide step by step module by module tutorials for the users). Integrating ActiveCampaign was super easy for my existing business. Overall, I love ActiveCampaign for what they are doing for small business owners. Cons Missing features or and improment is, if they can allow to directly integrate with most of the apps that is very frequent in use by small business owners like - google sheet, wordpress, shopify etc. then it will save some more money of business owners and we don't need to buy third party tools like Zapier or intergromat. There is nothing in ActiveCampaign which I have found difficult to use. Integration with my existing business was super easy. Review Source JO Jude O. Administrative Assistant Publishing Used the software for: 2+ years ### "The Best User-friendly CRM software" March 16, 2022 5.0 I used ActiveCampaign for social application integration. I also used it for lead scoring by giving certain points to a contact that performed a particular task like opening an email and clicking on a link. Again, I also used it to send out automated special day emails. Pros You don't need to be tech-savvy before you can use ActiveCampaign because it is highly user-friendly. You can easily create automation and make use of the predefined email templates. Again, it's cost-efficient compared to the solutions it offers. Cons Right now, there is no feature I think needs improvement. Review Source PM Peggy M. Director of Marketing Publishing Used the software for: 1-2 years ### "Extremely User Friendly and Subscription Comes with Great Support" June 20, 2020 5.0 When my big company split up and sold off all of its individual brands, I went from having an email staff to me taking on that responsibility all myself. My staff had been using Hubspot and I did try to learn that platform but it was not intuitive, rather clumsy...and VERY expensive. And since we no longer had the deep corporate pockets we once had, I had to move to something that was lower priced and easy enough for me to be up and running quickly. I investigated about 4 difference platforms and settled on AC and have not been disappointed. I think I made a great choice that a non-tech person like me can use and won't break our small company bank. Pros I like the fact that someone like me, who has only ever written campaigns for others to create but now has to do everything myself, can get up to speed pretty quickly and now I feel very comfortable with the platform. Although there are some odd, small nuances in the drag and drop, that functionality is really good and let's me create my campaigns quickly and easily. Cons For the most part, this is a great tool, but there are a few things I would like to see addressed. The first one was just addressed recently and you can now "undo." Not having an undo and instead looking at a bunch of dropdown times was not efficient, so kudos to AC for fixing that! I would also like to be able to search my images by keyword...that would save me a ton of time. Also, and this one would really be helpful...I find that creating a suppression file is an awkward process. I would like to be able to choose and list to send to and a list to suppress against that send list. Creating the segment for the suppression is not intuitive and I get confused with that. Reason for choosing ActiveCampaign I am not a millennial. I am not a technical person. And, I had never had to create email campaigns in the past...I've only ever had to write copy for them. AC enabled someone like me to create and blast my own campaigns easily and the ramp-up learning time was pretty short. I also like their customer care...although my rep recently left and his replacement is not quite as attentive, it's great to have an actual person to help me when I need it. Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) HubSpot if a great tool if you have a week to attend their training in Boston and are an inherently technical person, but I didn't have a week to take out of my workflow and no longer had the budget to pay the HubSpot high price tag. I found AC to be way more user friendly at a reasonable price which is exactly what I needed. Review Source Kamal A. Employee Banking Used the software for: 1-2 years ### "Best Campaign Management Tool" January 17, 2023 5.0 Managing and organizing customer contacts, Automating repetitive tasks, Tracking customer interactions, Improving email marketing Pros allows users to create and automate email marketing campaigns, manage contacts, and track sales and customer interactions. Some of the features of ActiveCampaign that are liked by users include its ability to segment contact lists, automate repetitive tasks, and integrate with a wide range of third-party apps and services. Cons I report that the pricing structure can be high, and confusing and that the platform's functionality can be limited for certain types of businesses Review Source VR Verified Reviewer Digital Marketer Marketing and Advertising Used the software for: 1-2 years ### "It's so simple to create beautiful email campaigns with no programming required." November 5, 2022 4.0 When I was first introduced to Active Campaign, I have to admit that I was a little skeptical. I had used other marketing automation platforms in the past and found them to be difficult to use and not very intuitive. But boy, was I wrong about Active Campaign!The interface is extremely easy to navigate and you can easily customize your campaigns to suit your needs. The integration with my existing business processes was a breeze, and it didn't take long for me to see the amazing results that Active Campaign could produce.Since using Active Campaign, my business has seen a significant increase in leads and conversions. If you're looking for an easy-to-use platform that will help you achieve great results, then look no further than Active Campaign! Pros One of the features that I love most about Active Campaign is its ease of use. It's so simple to create beautiful email campaigns with no programming required. And if you do need help, the support team is always available to assist you. Cons Sometimes, It will take a few minutes to have the changes to take affect. Review Source DM Daniela M. Pyschologischer Berater Alternative Medicine Used the software for: 6-12 months ### "Viele Funktionen und guter Support" November 16, 2023 5.0 Grundsätzlich für mich eine der besten Anwendungen im Bereich E-Mail Marketing. Pros Die Automatisierungen und dass viele Sachen wie z. B. Tags in den E-Mails automatisch vorgeschlagen werden. Ich mag, dass ich Elemente für später speichern kann und dass der Support super schnell und kompetent reagiert hat als ich einen Fehler/ Bug hatte. Ich mag, dass ich für Automatisierungen einen Import machen konnte und von meinem Coach eine perfekte Automatisierung in drei Klicks einspielen konnte. Das hat viel Arbeit gespart. Die Integrationen in andere Software wie z.B. Elopage ist ein tolles Feature. Cons Das Preismodell. Es ist recht teuer für mich, aber es bietet sehr viel für den Preis. Die Übersetzungen auf Deutsch sind manchmal schwierig. Im Bereich der Automatisierungen sind sie teilweise nicht logisch, weswegen ich einen Fehler in der Automatisierung hatte. Ich mag nicht, dass der E-Mail Code für die 2 Faktor Authentifizierung oft nicht oder sehr spät ankommt. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing ActiveCampaign Mehr features, mehr Support, besserer Preis Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Eigentlich weil ich einen Kurs über Online-Marketing mitgemacht habe in dem alles mit Active Campaign gezeigt wurde. Aber ich war sehr schnell von der Software überzeugt und wollte dann auch wechseln. Mailchimp ist sehr teuer und Getresponse auch. Ausserdem sind die sehr kompliziert. was AC nicht ist. Review Source GÓ Graham Ó. Marketing Lead Information Technology and Services Used the software for: 2+ years ### "Powerful, near enterprise grade Marketing Automation system" January 31, 2022 4.0 Extremely high value Marketing Automation system priced at a highly competitive rate to traditional enterprise tier Marketing Automation/CRM solutions while meeting almost 80-90% of the features and functions of traditional enterprise solutions. Many organisations that are currently on enterprise Marketing Automation solutions could easily migrate to ActiveCampaign and see a better Ux for their teams and significant savings of over 70% on their tooling costs. Pros A step up from most Email Marketing tools that brings a powerful Marketing CRM and automation system. Highly competitive against the enterprise grade platforms of Hubspot and Marketo. Brings much of the day to day functionality you will typically need and avoids a lot of the excess and bloat of the larger enterprise platforms. Easy to setup and build automations and campaigns. Very cost effective Marketing Automation CRM that integrates well with all other Enterprise tools Cons Field management and auto-fill functionality is lack. Email/Templates builder while works well is very rigid and locks in to the system, requiring custom builds to be made inside the platform. Little to no documentation or functionality for importation of external builds. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) Reason for choosing ActiveCampaign Mailchimp doesn't have a true Marketing Automation system or CRM. Marketo has a terrible Ux Hubspot has too many underbuilt features ActiveCampaign has just the right Ux and features mix for 95% of hyper growth software businesses Switched from [Unbounce](https://www.capterra.com/p/145639/Unbounce/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Mailchimp doesn't have a true Marketing Automation system or CRM. Marketo has a terrible Ux Hubspot has too many underbuilt features ActiveCampaign has just the right Ux and features mix for 95% of hyper growth software businesses Review Source Alejandro T. Bachelor of Digital Marketing Marketing and Advertising Used the software for: 2+ years ### "Activecampaign Best email marketing software" November 19, 2021 5.0 My overall experience has been very good. It has excellent customer service when you have problems. In digital marketing we use it every day and it is necessary to have an easier way to do reports / analysis, and ActiveCampaign is difficult to read the reports, also at the beginning it is difficult to use the platform in the first weeks. Pros It is an excellent platform, the CRM is very intuitive and the follow-up it gives to customers through automations is excellent, it is capable of sending automated emails or mass emails, since it has some add-ins that are very much in line with the job. . I am dedicated to digital marketing and this system has been very useful for me to be able to organize myself without the need for more paper or old Excel techniques. I highly recommend it for different types of businesses because it is also very adaptive to whatever you want to do. Highlights are CRM and sales automation, marketing reporting and analytics, contact management, and A / B testing Cons It is difficult to use at the beginning, I would say that it has a learning curve of medium difficulty Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing ActiveCampaign I chose ActiveCampaign because it is the most complete of all email marketing software on the market at an affordable price. Review Source AG Amardeep G. Call Centre Utilities Used the software for: 1-2 years ### "My thoughts on ActiveCampain" December 1, 2022 4.0 Pros What features I found so impactful and useful, we're features like spam blocked, customizable fields, contact list management. Having these tools helps us, and what I love most is how well it functions and takes away the hard work to block spam and manage a long list of clients to contact. On whole its a very useful software to have. Cons I felt that there was nothing missing, as it had all the tools we need from spam blocker to contact list management. There was nothing lacking in this software. Review Source Mike C. Founder E-Learning Used the software for: 2+ years ### "Best of its kind but getting complacent on the basics" January 10, 2021 4.0 I was a huge advocate for AC early on. Now, I temper that because of my frustrations. If they listen to their users more and get down to fixing the basics that are way outdated, they can soon get back to a full 5\* experience. But for now, I would say try it out carefully. If you don't need the capabilities that distinguish it from the likes of MailChimp, it probably is not worth the annoying hassles. Pros This is high-end marketing automation at mid-market pricing. If you want to automate marketing to a high-degree and with great sophistication, AC allows you to do nearly anything - yet at a price point similar to email marketing tools with little or no automation. That's why I chose Active Campaign and why I stick with it. Cons For all of its technical sophistication, there are a few weak points around basics. Its email creation interface feels dated and the handling of image assets is clunky and horrid. Creating restore points and undo is flaky and unreliable. And what makes all this so bad is that users have logged these points for several years as top requests and AC has not addressed them. Instead they add fancy functionality. The basics of everyday use matter and the experience spoils the software for me. Alternatives considered [Kit](https://www.capterra.com/p/175000/ConvertKit/)[Keap](https://www.capterra.com/p/76390/Infusionsoft/) Reason for choosing ActiveCampaign I chose AC over ConvertKit for better functionality and marginally better price (2017) and over InfusuionSoft (now Keap) because that was WAY too expensive for my business. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I switched from MailChimp because I needed the automation functionality. Now, MailChimp are building that capability. I hope AC can continue to stay ahead on that and catch up with MC's usability and UX. Review Source KM Kobus M. Founder & CEO Information Services Used the software for: 6-12 months ### "Very Good Automation Product not easy for beginners" March 9, 2021 4.0 With the help of Elite Inc the training facility the preparation of the automation runs well except when the real job needs to run fluently, after preparation, to get contact's info on the contact list, it doesn't always happen, nor clients will always receive their mails as well prepared on the email marketing feature. Pros The integration with other applications is running smoothly. Preparations with Automation tools are extremely good to see how it can be done - Preparation overall is good Cons The outcome or outflow of automation when a client starts to make contact doesn't seem to work well yet. The idea is that automatic communication needs to run smoothly as if the business is in direct contact with clients already - This doesn't work well yet, even if my URL & API key is correctly set & the contact fields on the contact forms are correctly setup on the website. I believe & hope that soon it will be fine. Alternatives considered [MailerLite](https://www.capterra.com/p/136603/MailerLite/) Reason for choosing ActiveCampaign It was mainly part of my training and much easier though to prepare Review Source JA Juliana A. Chief Executive Officer Food Production Used the software for: 1-2 years ### "CRM Automation and Campaigns" October 9, 2022 4.0 Since we have perfected our CRM system, promotional campaigns in general, encompassing various aspects, their management has been so much simpler, both to evaluate their receptivity, as well as simpler aspects of design and the message itself. Evaluating these aspects is important to attract potential customers and ensure that they can find loyalty in our product. Not only with this, without a doubt we got great results thanks to a much more automated system, where we have been able tocover more and fulfill our tasks with greater speed and efficiency. The marketing team is using ActiveCampaign as the number one tool in daily work, since it brings practicality to promotional campaigns and greatly facilitates the sales funnel, categorizing each function we need to do by steps and undoubtedly boosting the results a lot, beyond what was expected. It has given us the facility to manage our information at our convenience, carry our exhaustive follow-up and issue newsletters that give us a complete overview of the work we are doing and see from the front page how we achieve our objectives in less than the expected time. Pros ActiveCampaign takes our marketing management to the next level, with its extensive interface it is possible to adapt the configuration of sending marketing campaigns, managing every little detail, thanks to its varied templates we can capture our main idea and make our message come through clearly and exactly how we need it. A/B tests allow us to test that our message is working perfectly and to be able to launch it to the public. Likewise, integrating social networks is essential for a broader management of marketing campaigns and the commercialization of our product, in addition to multichannel marketing it is possible to cover much more and put our eyes on a greater range of visualization. It is the perfect platform to plan and manage our content, perfect our ideas, and send a much more solid result, as well as interact with our clients in a more direct way, perfecting the CRM system by getting what each potential client wants to receive from us. Automating the sending of emails in the search to eliminate spam messages and that our emails are received more directly in the inbox, ensuring the reading of our campaign. Cons It is a tool with a complete interface, however, at the same time I can highlight that it can be too dense and complicated to use, it is not very intuitive and makes the process a bit more tedious than expected. In the same way, the search through filters is not as precise as possible, sometimes we need to find something in specific and we cannot, so it would be ideal if it were more accurate. Alternatives considered [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) Reason for choosing ActiveCampaign We considered to implement Salesforce Marketing Cloud but found that it did not adjust to our budget very well. Review Source SM Sarah M. Owner Health, Wellness and Fitness Used the software for: 6-12 months ### "Everything I wanted in marketing automation & more!" June 25, 2021 5.0 I'm blown away, to be honest. I never expected this much personal support from an ESP, and I keep winding up wonderfully surprised by just how much ActiveCampaign can do. I look forward to having this software grow with me and my business! Pros I made the switch to ActiveCampaign after using Mailchimp for years because I wanted the ability to get to know my contacts more intimately and to better communicate with them in personalized, relevant ways. I needed an email service provider, and what I got with ActiveCampaign was more - it's customer experience automation. I love how easy it is to get started, and how in depth this software is. The long I use it, the more I learn and am able to do with it. Also - the support from ActiveCampaign is AMAZING. I got stuck at one point early on, they could see I wasn't using the software, and someone reached out to me to help me get going again! Cons There is an intimidation factor, to be honest. ActiveCampaign can do SO MUCH, so when I was making the decision to switch, this caused me to pause. I was thinking - wow, it is going to take me a long time to learn this and it's frustrating to have to learn another software package. On advice from friends and colleagues in the entrepreneurial space, I decided it was worth the risk to try it out and see. And - it's true. There IS a lot. It DOES take time to learn and it is frustrating sometimes to learn how to do something that would have made things much easier if you knew it earlier. Alternatives considered [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[Kartra](https://www.capterra.com/p/184946/Kartra/)[GetResponse](https://www.capterra.com/p/153948/GetResponse/)[Kajabi](https://www.capterra.com/p/154682/Kajabi/) Reason for choosing ActiveCampaign ActiveCampaign is best in class for what it does, and I decided on a strategy of choosing the best tool for the job rather than going the all in one route. I heard the best reviews about ActiveCampaign from within my network - that's what sealed the deal when I was making my final decision. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I started running into the limitations of the Mailchimp platform. I couldn't personalize emails in the way I wanted, and I wasn't able to build complex automations. Review Source Karrie B. Fractional COO Professional Training & Coaching Used the software for: Less than 6 months ### "ActiveCampaign is is really worth the money" September 7, 2022 4.0 ActiveCampaign can be a useful tool but you have to really determine if the cost is worth it because it is not super easy Pros A great deal of info can be collected about your leads and customers. Having a full history of the activities of their life cycle is useful. The vertical pipelines are easy to understand and set up allowing for a great visual of where people are at in the process. Cons For non-tech people, the software is not intuitive or easy to implement out of the gate. List clean-up and deleting of accounts is cumbersome. Setting up email campaigns is not quick. Setting up automation requires a knowledge base that many don't have. The product can be very costly as your list grows. They also limit the ability to delete contacts when you are trying to do a list clean ups. Customer service takes days to get answers and help even when you are at the enterprise level. Review Source VM Victor M. COO Marketing and Advertising Used the software for: 2+ years ### "Do everything in one system" August 6, 2022 5.0 My overall experience is really good. I use it daily and have no regrets. I have used quite a few mail marketing systems, but nothing like Active Campaign. Pros Activecampaign is easy to use and has excellent support. They are easy to get in touch with and solve 99.9% of your challenges. AC is very intuitive and powerful. It is easy to set up with your website/webshop. Cons Some autofill functionality is missing. I had no technical problems. Review Source RN Rachel N. Executive Assistant Financial Services Used the software for: 6-12 months ### "My ActiveCampaign Review" May 13, 2022 5.0 Overall, I have found ActiveCampaign very easy to use and has helped my business become more organized and on the same page! The automations with the email marketing have been easy for me to use and customize especially since I am self-taught in e-mail marketing. Pros I feel like this product is visually appealing and easy to use! I was not familiar with other CRMS before ActiveCampaign and I love how user friendly ActiveCampaign is. I love how customizable everything is and how easy it is to navigate. I love all the features with email marketing, sales pipelines, contact organization and collaboration with my team members. Cons I felt overwhelemed at first using ActiveCampaign since there were so many features. Thankfully they offer many introduction trainings, one-on-one sessions with their specialists, and alot of online resources and articles. I have found their team members to be great trainers, help me custom my ActiveCampaign to meet our specific business needs and they respond to my questions very quickly via email! Alternatives considered [Keap](https://www.capterra.com/p/76390/Infusionsoft/) Reason for choosing ActiveCampaign Visually more pleasing, user friendly and the cost. Review Source Lucas P. Marketing Computer Software Used the software for: 6-12 months ### "Efficiency sums up this software" September 10, 2021 5.0 Organized its sales and marketing processes. Allowed efficient management of leads and as a consequence an increase in sales Pros Its use and implementation is easy, it has an efficient and fast support that accompanies all processes. Organized software that allows an organization and an impeccable record of contacts and excellent business management. The marketing part is customizable and doesn't require a dev to make more complex changes Cons I had no problem with this software. Only one day there was system instability due to some internal change of them Review Source Lizzie B. Director of Personnel Telecommunications Used the software for: 1-2 years ### "Active Campaign is super useful to keep track of your sales leads!" December 13, 2021 5.0 It's been a great resource to keep track of our leads and share the pipeline with different team members. We love the option of uploading our leads through an excel file, which makes things easy for everyone and once you upload them, you can edit the information, save notes, set up follow-ups. It also has an 'email' tab that gives you visibility of all the emails you have sent to your saved contacts. Pros Everything! The layout is great if you want to see your pipeline and share it with different team members too. Everyone can make changes and move the leads through the different stages. The board view is super interactive and easy to use. We love the integration with Gmail too, super useful to see how much impact your email campaigns are making and the visibility of how many emails have been sent to each client without the necessity of going to your inbox to confirm. Cons The email function from Active Campaign, because sometimes you need something more customizable in terms of signature and addition of some elements. Reason for choosing ActiveCampaign Because we discovered that had numerous functionalities and integrations that could help us to keep track and visibility of our sales pipeline. It was great also to know that we could create different pipelines for different members. Switched from [Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/) Because we needed something more interactive and with more functionalities for everyone too. Review Source Similar Products Featured