Who Uses This Software?

Over 100,000 small & medium businesses have benefited from using ActiveCampaign.


Average Ratings

76 Reviews
  • 4.5 / 5
    Overall
  • 4 / 5
    Ease of Use
  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    $9.00/month
    See pricing details
  • Free Trial
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours

Vendor Details

  • ActiveCampaign
  • www.activecampaign.com
  • Founded 2003
  • United States

About ActiveCampaign

ActiveCampaign combines the power of email marketing, marketing automation, and sales/CRM automation. You'll be able to create powerful automated marketing and sales processes that adapt to create happier, more loyal customers. Send newsletters, design beautiful email campaigns, and keep in touch with your contacts and customers. Automate your marketing using personal and behavioral data about your contacts. Close deals faster with our refreshing new take on customer relations.


ActiveCampaign Features

  • Auto-Responders
  • Behavior Driven Rules
  • Bounce Tracking
  • CAN SPAM Compliance
  • Click-Through Tracking
  • Contact Database
  • Drip Campaigns
  • Event Triggered Email
  • Image Library
  • Mailing Frequency Limits
  • Mailing List Management
  • Multi-Variate Testing
  • Newsletter Management
  • Spam Check
  • Subscribe / Unsubscribe
  • Survey Management
  • Template Management
  • Unsubscribe Database
  • WYSIWYG Email Editor

ActiveCampaign Reviews Recently Reviewed!

LOVE THIS SYSTEM

Nov 09, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I recommend this system to ALL of my clients. For the price, it's incredibly affordable for such a robust marketing system. The people that do not like it tend to be the people that have not used it to its full capability. We're learning new things every day with this system. The customer service is great and usually pretty fast to respond. We bought ours through a reseller who has an amazing training program so you can either learn yourself or give the training to your VA to learn. Every person I've turned on to this system, LOVES it. I would say that people who like IS but maybe cannot afford it - check out this system.

A great software combining CRM and Email

Nov 09, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love that this combines email and our CRM. It's a great way to bring people in and out of funnels on automation.

Cons: I would love to see some updates on the 'Form' section of the software, to help build our lists. It'd be good to see them more visual and user friendly.

Overall: Managing our pipeline + email marketing

Vendor Response

by ActiveCampaign on November 10, 2017

Hi Bhavik, Thank you so much for taking the time to review ActiveCampaign! We're so happy to hear you're loving the platform and appreciate hearing from our users. If you ever have any feedback or new features you'd like to see, please feel free to send it to our internal team members at ideas.activecampaign.com! Thanks again from your friends at ActiveCampaign!

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A great system for managing email and designing intelligent campaigns

Nov 08, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I absolutely love how you are able to test out the campaigns that you create within the software so you can see exactly what the end user will receive at each step as they go through email sequences.

Cons: I honestly can't think of any at the moment - this is a very solid software package. I have encountered one confirmed bug to date in calculating lifetime values for contacts, but once confirmed the team at AC fixed it and everything is good to go now.

Overall: In a nutshell it lets us easily manage our contacts and keep track of the deal flow as people move through different stages of the sales pipeline.

Vendor Response

by ActiveCampaign on November 10, 2017

Hi Mitch, Thank you so much for taking the time to review ActiveCampaign! We're so happy to hear you're loving the platform and appreciate hearing from you. Thanks again from your friends at ActiveCampaign!

Decent Mid-Level Campaign Software

Oct 16, 2017
4/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Activecampaign is a decent and reliable email campaign software, and will effectively meet the needs of mid-level companies. They are not the easiest or prettiest campaign software on the market, but they get the job done.

Cons: It's more difficult to use than other softwares, like Mailchimp, and for our needs was more expensive.

Overall: We sent multiple email campaigns with Activecampaign and while it wasn't our favorite software on the market, it was a top choice. It was efficient and effective and got the mailers out when needed.

Vendor Response

by ActiveCampaign on October 19, 2017

Hi Megan! Thanks so much for leaving your review. We truly appreciate hearing what is and isn't working from our users. I'm sorry to hear you've found ActiveCampaign a bit difficult to work with. I would recommend sitting in our our Office Hours with Chris Davis on Tuesdays and Fridays (https://www.activecampaign.com/training/) and our Education part of the website is very robust (https://www.activecampaign.com/learn/). And always feel free to reach out to our Support team with any issues you're having and we'll be happy to help! Thank you again for the feedback! Your friends at ActiveCampaign

A nice, streamlined way of following the trends in my list.

Oct 13, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: I can see which members did what and when. By seeing their location and time of action, it really helps me time my campaigns.

Cons: A bit clunky when renaming campaigns. After all is done, I still have to go back and refill the form, close it, and go forward again.

Vendor Response

by ActiveCampaign on October 19, 2017

Hi Jonathan, Thank you so much for your review! We're happy to hear you're enjoying the platform. We appreciate any feedback we have from our users on what is (and isn't) working well for you. We're sorry to hear you find our campaigns to be clunky when it comes to renaming. Have you ever submitted this idea to our ideas page? That feedback will go directly to our teams internally. If you'd like, feel free to add it to ideas.activecampaign.com Thank you! Your friends at ActiveCampaign

The best automation triggers out there.

Oct 12, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Automation triggers are very comprehensive and allow for lots of customization. The drag and drop templates are good too.

Cons: The reports should be able to give more "slicing and dicing" by time frame chosen by user. I would like to know more about whether emails are going to spam boxes also.

Easy and Reliable

Oct 03, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: With Active Campaign, you can manage your contact databases very easily, send out email campaigns and set up automations, all in one place. It took me a bit to learn how to work with it but their knowledge base resources cover everything and once you get familiar with the system, it's easy. I've contacted their support many times when I needed help or advice and they were awesome every time.

Cons: The system is quite pricey when you have a larger database and it would really be awesome if the prices could go down.

Overall it has been a good software to use, it has great features that can be used for my job

Oct 03, 2017
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: So far the software is covering my needs and has been really useful when it comes to saving information

Cons: Sometimes it creates duplicates from info without me wanting that to happen and it changes a few makes saved by mistake

Vendor Response

by ActiveCampaign on October 19, 2017

Hi Jennifer, Thanks so much for taking the time to leave a review! We truly appreciate hearing what is and isn't working for our users. Happy to hear you're enjoying ActiveCampaign! As far as the platform creating unwanted duplicates, that doesn't seem right! Have you reached out to our Support team so they can look into your account further if you end up having that issue again? Give us a shout: www.activecampaign.com/contact Thank you, Your friends at ActiveCampaign

Excellent Marketing Automation and Lead Generation

Sep 19, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: Easy to use and if you don't find it easy, never fear! Their customer support is amazing, they really go all-out to make sure you're comfortable using their product. Automations are VISUAL - this was a must-have for me, you can literally see the automation workflow and this makes creating automations very easy. Drag and drop email design. I had a miserable experience with another email marketing app that loved HTML and Liquid. I hated that app. I lvoe Active Campaign because I can easily create beautiful emails without literally learning two programming languages. I'm a marketer not I.T!

Active Campaign - Email Marketing & Marketing Automation

Sep 13, 2017
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: Overall activecampaign is a good Email Marketing & Marketing Automation tool with a cheap & competitive price in the market.

Pros: It has: Multiple sending IPs Less restriction of Bounce & Spam Easy to use Cheap and competitive price in the market very good customer support

Cons: It lacks in the features: Email template designer Reports section of Automation It will not track until prospects clicked an email sent through Active Campaign.

A fantastic marketing and CRM platform

Sep 07, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I love how easy active is to use and the insights it gives you into your marketing efforts. The email builder is exceptional as well.

Cons: Their pricing model can get a bit pricey depending on how many contacts you have which might deter lager organizations from using it.

Strong Automation System & Ecomm DataLayer, Weak Support and Long Standing Bugs

Sep 04, 2017
1/5
Overall
2 / 5
Ease of Use
4 / 5
Features & Functionality
1 / 5
Customer Support
3 / 5
Value for Money

Pros: Activecampaign sets the bar for building automations, with great sorting and filtering features including customer records, tags, lists, conditional rules/routing, e-commerce data such as purchases, crm pipelines and even a custom event layer. We have created very complex integrations for dozens of businesses ranging from E-Commerce stores, to Gyms to local businesses. It's really simple to learn and use, and powerful enough to tackle even the most complex business processes. This includes in-store purchases on a POS to sending out emails or automation's based on purchases or LTV. It also supports multiple E-Commerce platforms natively, but be aware those features are nearly 4x the price to unlock after the trial.

Cons: After months of issues that resulted in one of our clients losing an excess of $40,000 in revenue, we can no longer recommend activecampaign. Poor support was to blame for this issue, with it being impossible to get someone on a call even though we pay 6 figures a year for service. Activecampaign is growing really really fast. Because of this, They have pretty terrible support and there are also long-standing bugs that they seem to have no intention to fix. For instance, the system is supposed to generate previews for each automation's email steps and in various other places, but instance shows a broken image. We have inquired about this to the support to be told they are aware it's been broken for over a year and have no ETA or intention on repairing it. We have this problem on all our client's accounts(dozens), and it's a serious issue with UI/UX but they don't seem to care. There are also some major logic issues, such as if you filter an automation to show anyone with 0 purchases, it doesn't work. We also inquired about this but got another non-response... So basically, where it works, it works well but there are a few major issues and they don't seem intent on repairing them, even though they are steady releasing more features to add to their pricing tiers. Overall, it's hard to find another system that provides the ease of use, features, and value of activecampaign but the support and existing bugs are a nasty/necessary compromise.

Can be a bit cumbersome to use

Aug 18, 2017
2/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
Likelihood to Recommend: 5.0/10 Not
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Pros: It has the main features that all the email clients in this space do. Tracking, inserting names and companies, etc.

Cons: Can be a bit hard to navigate / cumbersome to use. We tested out multiple softwares for our campaigns, this was one of them. Ended up choosing another option for ease-of-use.

It was awesome

Aug 17, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: Overall it was really very good..

Pros: It's really very easy and quick understanding, really awesome,offers cloud-based Compliance Management Software that helps businesses manage compliance and risk. The software helps users to manage tasks, risks, training, audits and permits, and also features document control, email notifications, configurable forms and a client community. Compliance task management allows users to sched compliance activities and assign them to employees.

Amazing, seamless integration of Marketing and CRM

Aug 15, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Nurturing leads has never been so easy. The way Activecampaign seamlessly bridges together emails, forms, and deal pipelines has empowered me to have so much more visibility into how my emails are performing, who and how people are engaging with them, provide clear and automated opportunities for potential customers to engage further, and then automatically add people straight to different lead pipelines based on their level of readiness. From there I can add custom fields, add any tags or info I need to remember info about people, create tasks to followup (or notes for other team members) and create email automations based on their behaviors.

Cons: The email & form design capabilities are very limited. This system excels in performance and process (and is quite user-friendly) but lacks the level of design I would like.

Great Featureset for the money if it fits what you need

Aug 15, 2017
5/5
Overall
2 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Comments: If you need email automation and don't want to spend money per month for infusionsoft, this is a great alternative.

Pros: Great drip campaign and email automation functionality Compares to Infusionsoft for much less money Email builder is workable overall

Cons: Supposedly has CRM functionality but it comes nowhere close to meeting the needs of most companies Complicated and difficult to use at least in the beginning. I don't know how they could fix this though and still maintain the features available

Awful

Aug 13, 2017
1/5
Overall
1 / 5
Ease of Use
1 / 5
Features & Functionality
1 / 5
Customer Support
1 / 5
Value for Money

Pros: I have nothing to think about,they suck a lot. They have terrible customer service and screwed up my campaign.

Cons: They ruined my whole campaign, TERRIBLE CUSTOMER SERVICE!!!!!! I waited the whole day for them to fix the problem.

Bag loads of functionality for the money!

Aug 09, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: I love the ability to tag my contacts and segment them so that the messages they receive from me are completely tailored and appropriate.

Cons: It's great to have so much functionality but sometimes that can be overwhelming. Not really a negative; I just need to spend more time looking at the tutorials.

Great support, great tool, been most helpful

Jul 27, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: User Friendly Automation Interface that gives a lot of features. Email Reporting. Labels for categorising different automations and campaigns. Site tracking for behavioural campaigns. Custom event for different campaigns. knowledgeable and helpful customer service.

Cons: Dynamic content in campaigns needs work. The jump between the lite and next plan in price is substantial. The inability to a/b test automation campaigns

Overall: easy campaign creation. Great WYSIWYG email editors. Great email reporting.

Awesome, product and easy to use!!!

Jul 18, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I can't say enough about ActiveCampaign. It is by far the best CRM fo the price. Salesforce is pretty costly but ActiveCampign does all I need it to do and more.

Overall: Cost and ease of use.

Fantastic product that keeps getting better

Jul 10, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Solid software that makes a big difference in our business. CRM is great and keeps getting better. Company seems to listen to their customers and make improvements constantly.

Cons: Their home page format is a little clunky. A few features that I wished they had they just implemented (canned responses) so I'm pretty happy!

A really slick product with a few performance issues that keep it under 5 stars

Jun 27, 2017
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: ActiveCampaign's feature set is really hard to beat (I know, because we had some performance hiccups that had me researching alternatives); the automation tool is unequaled by any competitors, and ties in very neatly with their sales pipeline component.

Cons: My only real complaint is that the server infrastructure their product sits on appears to be a little underpowered; at times the system is unusable due to slow loading pages. We have had some hiccups with the software where it was absolutely not working correctly, but support was able to provide a workaround eventually until the issue was resolved. Those issues did cause some major disruption to a large campaign. Additionally, their SMS solution can only send 1 message per second, which is fine, but that limitation wasn't noted anywhere, so we made the mistake of broadcasting to a large list, and the final messages weren't delivered for over a week.

AC is great value, great platform, weak international support.

Jun 17, 2017
4/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
1 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: Amazing UI. Huge feature List. Amazing deep data connection with woocommerce. Value is amazing and the reason I came to AC and will stay.

Cons: CRM is weak and could make AC game changing. No international timezone chat support cuts productivity for new users. Slow sending emails?

Great Email Marketing System

Jun 16, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: ActiveCampaign offers a lot of functions and a great customer service. I like the automations and time oriented sending of emails.

Cons: It's a bit complex and hard to understand at a first glance. Nonetheless there is good help documentation and the customer service helps with live Chat too

Overall: I automated my email marketing and got a system in place that converts my leads into customers. Additionally I can help attendees of my 5 day website challenge with supporting emails

A high class email marketing platform complete with CRM and exceptional automation.

Jun 15, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It treats contacts as ONE, even if they subscribe to multiple lists or offers, unlike many other providers. The automations, with tagging, deals and pipelines are incredible and enable the vendor to manage their database with extremely sophisticated and complex routines - all on autopilot and triggered by the actions of the customer.

You can even trigger actions when your subscribers visit pages on your website and just about any other condition you can think of. The support team are awesome, and the developer respond quickly with new ideas for even more improvements.

Overall: This software enables me to take leads from initial enquiry to paying customer. It helps me manage my team who do the same. It automates most of the process and enables us to track EVERYTHING. What you can track - you can improve. It is quite simply awesome.

Amazing product, great price, above and beyond support

Jun 13, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love how many features it has and how it helps with all aspects of our marketing funnel. The customer service and support is excellent, my questions are always answered right away!

Cons: It takes some time to dig into and find the reports. Sometimes I find bugs in the reports and they have issued tickets to fix them. Other than that, none.

Impressive functionality and features, but be prepared to invest a lot of time.

Jun 07, 2017
4/5
Overall
2 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: ActiveCampaign offers most of the power and functionality of much higher-priced software like Infusionsoft. In my experience, it's the best value-for-money email management software for businesses that may be new to email automation.

Cons: Features and builders are unintuitive, and the pop ups designer for websites is awful. You need to have a PhD in CSS in order to make it not look flat-out bad.

Overall: Advanced email automation functionality at a fraction of the cost of Infusionsoft.

The Best Kept Secret in Marketing Automation

Jun 06, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: ActiveCampaign is one of the best kept secrets in the marketing world. The automation builder is both easy-to-use AND powerful. You can trigger actions and segment by almost any criteria you can imagine. In a lot of ways, the automation builder rivals the (what I consider) best-in-class solutions such as Marketo. The email builder is intuitive and the template library comes with a lot of good looking emails to start from. Zero HTML/CSS needed. The built-in SMS messaging is really cool and somewhat unique in the industry. Building an automation consisting of emails and SMS messages is drag and drop, with no integrations needed. While it's limited (as of today) the CRM is really intuitive and clean. If they continue to add functionality in this area they may have something incredible in a couple years. Importing contacts is simple and goes far beyond the typical CSV file. Google contacts, Google Sheets, other email providers. no problem. Possibly the best import tools I've seen in this industry.

Cons: The most obvious one is the lack of a landing page builder. Having landing pages in the tool would be ideal, but solutions such as LeadPages can be easily integrated. Having to pay for email compatibility testing (for different devices) is a bit annoying, feels like you're being "nickel and dimed." The reporting leaves a lot to be desired. I'm really hoping they invest in this area (much more important than having built-in landing pages in my view), as it would really elevate the solution and make it an easy choice vs the Infusionsofts of the world.

I use ActiveCampaign for our remarketing email efforts

May 16, 2017
4/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: ActiveCampaign is easy to use and pretty self explanatory. The template editor is really easy to work with.

Cons: I wish that when I split test an email I could pick another email template instead of the same template with changes. The automation set up is kind of annoying how you have to filter people into your already created automations.

Overall: I am able to manage our email remarketing efforts.

ActiveCampaign has Autonated our follow-up

May 04, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Automated follow up to clients, Easy to use, allows us to automatically communicate with clients via text message or email

Cons: Not quite the only CRM you need - we pair with pipedrive. I would love if this had further CRM functionality, that would allow it to be an all-in-one application for our company

LOVE LOVE LOVE this product!!!

May 01, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
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Pros: - Pro #1 "Easy to navigate and very user-friendly experience including tutorials and user-boarding that will help you get your campaigns up in no time!" - Pro #2 "Fantastic library of open 3rd party API's that make automating and delegating to our virtual team that much easier and more efficient."

Cons: - Con #1 "Would love to see you guys integrate with Google Fonts so that we can fully match branding with our team and that of our clients." - Con #2 "Would also like to see you guys do some more training and teaching around user segmentation so that new users are able to easily put together full opt-in to lead magnet nuture campaigns."

Slow to get started but potentially powerful platform

Apr 25, 2017
3/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: The option to assign multiple different actions easily for campaigns and automation. The campaign template options.

Cons: The campaign builder email writing is clunky and not intuitive like an email writing tool should be. Needs to be easier to input image and write text without it adjusting the formatting. The forms are overly basic and looks terrible on embedded pages on website. Would like a cleaner looking form with ability to delete question options without having to go to a separate editing page.

Overall Great Product, Few Tweaks

Apr 12, 2017
5/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money

Comments: We use AC with all our clients and love the product overall. It's by far the most comprehensive with a great price point. I have a few gripes including it's integration with Segment.com which was mishandled, the email editor is finicky and not doesn't always provide the desired look and there are often delays with events including autoresponders that queue up and take a while to be sent out. Overall though, it's a great value for the price and I do highly recommend ActiveCampaign.

Worth the investment, both time and money.

Apr 12, 2017
4/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Comments: The product is a great value for the price. Every feature I've needed is included... Just sometimes it takes a little work to find it. The UI can be confusing at times.

The best small business email marketing solution

Feb 10, 2017
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Easy to use email builder, a ton of automation options and the ability to trigger automations/emails based on users actions on my website.

Cons: I've had a few instances on scheduled emails not going out on time. It's rare and I catch it early, but can be frustrating.

Overall: I've used ActiveCampaign for about a year and a half and love it. It has been an incredible asset to my business and has been the number one tool for increasing my revenue. The ability to trigger automations based on user's interactions on my website is a huge plus for me. I compared about 10 similarly priced options but ActiveCampaign was the best option.

Recommendations to other buyers: I recommend using a third party email capture system like OptIn Monster or SumoMe to make it more effective.

ActiveCampaign makes email marketing fun

Feb 01, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Robust features.

Cons: Monthly fees.

Overall: I love all the features of Active Campaign and can't imagine using anything else for my email marketing needs.

Active Campaign is the best!

Jan 26, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: -Email Lists
-Automation system
-Ability to share automations
-Marketplace
-Beautiful design and UI
-Integration with Website Behavior
-CRM and deals system

Cons: -No Ability to update contacts
-Hope they continue improving their CRM and deal making system to keep up with solutions like pipedrive

Overall: We've used Mailchimp, aweber, and constant contact in the past...active campaign far exceeds our expectations. Its huge feature list and high-tech capability help our business succeed. We're still learning new things about it. We've moved all of our clients to the platform through their partner program and we love the value they provide. Their automation section and the ability to make email/text automation based on user behavior through email or on websites is simply awesome. Thank you!

Recommendations to other buyers: Awesome!

Incredible Automation Tool

Dec 15, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: An incredible marketing automation tool. Highly recommend to all.

Their only weakness I've discovered so far is the lack of being able to BCC emails in automation campaigns (useful for logging in 3rd party crm)

My better choice of email marketing software

Dec 09, 2016
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: great set of feature and automation starting events

Cons: with the greater number of functionalities, the complexity grows too

Overall: Have switched to Active Campaign from Mailchimp by the time we had 1800 email accounts. I liked the big variety of automation events and the newly developed very simple sales CRM module which is appropriate for small business. I still like the interface style of Mailchimp more, but with Active Campaign for the same money I get more features and functionalities, and in the top pricing plan, there are even more features I am not familiar with today... Which I like most is the top customer service I get from Active Campaign via Skype, phone, live chat or email. Somehow they really make me feel supported by them.

Recommendations to other buyers: advancing the reporting section

It's good, but not quite there

Dec 08, 2016
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Comments: The marketing automation in Active Campaign is good. You can automate a lot. Once you get used to the logic of the platform. After using OntraPort and InfusionSoft the logic is just different. The way AC labels things because they are still using lists. One thing I found with their campaign builder is that it takes quite a long time to respond. It's not the fastest workflow. While it looks good, there isn't much of an advantage using the diagram layout over a linear programming. At the end, the linear workflow of OntraPort is faster and more responsive.

Pros: The entry point pricing is good for the amount of features you get. It's pretty easy to get in-depth customer and prospect information, including social data. But you have to pay for it.

Cons: The campaign builder is slow in response. The more complex an automation campaign gets the slower the responsiveness. Deliverability isn't the best. Lack of SMTP supports to fulfill emails via SendGrid or Amazon SES which could improve the deliverability a lot.

Recommendations to other buyers: If you are contemplating the highest price point, contact OntraPort about their starter plans.

Great Value for Email and Automation!

Dec 08, 2016
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Automation

Cons: A bit editor heavy for those not used to creating templates, but with the right help it makes life much easier.

Overall: I have used several email marketing systems and Active Campaign is my favorite to work with for my small business owners. It has automation included in every package, integrates well with other systems so that internal reminders and external emails can happen in one workflow. Great for small business owners that have digital products as well.

Love the simplicity

Dec 05, 2016
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: You would think a tool that allows you to build out a marketing campaign that spans a few weeks in just under an hour would be expensive, but that's not the case with ActiveCampaign. It's intuitive, power, and you get a lot of bang for your buck.

Powerful marketing automation tools, CRM, and the power to understand your audience.

Dec 05, 2016
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Marketing automation tools and templates
Deliverability excellent in our experience
CRM was enough for our needs, helping coordinate 5 staff.
Can use in Gmail, which helped our non-Tech sales people.
Reporting that helps quantify engagement and ROI

Cons: CRM was not the strongest, yet enough for our needs
Marketing automation services generally are separate from emails you send to larger lists in my approach. Would like an option for sending mail outside the automation to lists, but that may simply be different skill sets (haven't found a solution we like).

Overall: Setting Activecampaign for a client with a limited budget and limited technical skills, we were able to set up and automate many of the lead funnels for this B2B SAAS company. The tools are comparable to what you'll pay 10X for, and one of the features I love about Activecampaign are their Marketing Automation Workflows - allowing you to setup, segment, and activate the inactive.

By using this tool, we achieved 25% open rates in the HR industry where 10% is often average; by integrating the online tools with our inbound marketing Team - both phone and online support - we were able to increase sales Demos 10X over the previous 6 months because Activecampaign helped us motivate the inactive, as well as those who take action.

One of the tools I recommend most to clients is Activecampaign because it's performance marketing at a reasonable price.

Recommendations to other buyers: Learn this tool; it can literally set up a small business on autopilot for initial inquiries, helping you figure out what's working and what's not. Lead scoring tools are rarely used, but should be regardless; you'll know more about your audience using Activecampaign - their tracking of visits to the site helped us improve funnels and spot weaknesses quickly, and adapt.

One of the best Marketing Automation + CRM Combo's

Nov 07, 2016
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Ease of use, adaptability, integrations

Cons: Sometimes its a little slow to update

Overall: I've used Active Campaign for a while now and I really like how easy it is to get started with it. It takes away of lot of manual tasks but automated the sales workflow and even the onboarding of our customers.

If you have a sales team which is out trying to close deals and doesnt want to deal with paperwork then the Automations feature of active campaign can do it all for you.

Recommendations to other buyers: Get an expert to set it up otherwise you may not know the full potential of how Active Campaign works

Instant success

Nov 03, 2016
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: I switched to Active Campaign from a different email provider because I wanted to be able to have FUN in my email marketing. I wanted to be able to use my tech-nerd skills to pull together some amazing automations...and Active Campaign has met the requirements! It was a bit clunky at first to learn my way around, so allow some time for learning the new system.

better value for money than infusionsoft

Oct 03, 2016
3/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: easy to use

Cons: reporting isnt clear

Overall: infusionsoft was clunky...this is very easy to use. also better value for money. would be great to have better support

Not enough CRM

Sep 16, 2016
2/5
Overall
2 / 5
Ease of Use
1 / 5
Features & Functionality
1.5 / 5
Value for Money
Likelihood to Recommend: 4.0/10 Not
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Pros: Seems inexpensive, other than that it seems more of a marketing tool

Cons: the CRM component seems to be an after thought. it would not work for me as I need a strong CRM

Recommendations to other buyers: if you need an email marketing program this is the software for you, however, if you are looking for a CRM go elsewhere

When you're ready for automation...

May 31, 2016
5/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support
5 / 5
Value for Money

Comments: IMO the ultimate "app" for online marketing is/was/and will remain email. Today we have many choices at all price points to help us with email marketing, but Active Campaign stands alone for all that it offers. Value for money - check. Smart systems - check. Community involvement - check. For years I used a competitors product and when I was ready to change, compared pretty much all the systems; this one (Active Campaign) is the leader for a small business leader like me.

Pros: The automations and tagging process makes it easy to segment your email lists -- doing so always increases your sales.

Cons: There is a bit of a learning curve - but their support is there to help you through it.

LOVE Active Campaign!

Feb 16, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: I have been with AC for a few years. My list size is over 100,000 so I pay a lot for these services, but I have compared prices and have even tried a few other companies out and nothing compares to AC.

Pros:
Amazing service and super fast support replies. They have been very good to me when I was in between plans by offering me a custom package to suit my needs. I am very comfortable with the interface and all of the apps and options for automation and reports.

Cons:
On my PC it tends to take a little bit longer than average to load the "dashboard." I would like to be able to schedule the same email to send out on multiple dates at the time of scheduling instead of doing them separately. I am sure once I suggest that they will implement it though, as they are great about features and suggestions.

I have referred a lot of companies to AC because of the ease of use and all of the great features. I have no complaints. I LOVE AC and they are an integral part of my company's success!

A Truly Powerful System

Dec 11, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: I was finally looking to upgrade my cheaper-end email marketing company choice due to the growth of my company. I initially looked into Infusionsoft, but after their horrible hard-selling techniques, flat out lies, and ultimately a BBB complaint and subsequent refund, I was hoping to find something else and was very leery at that point.

I then found Active Campaign and I am SO GLAD I did. They were so helpful and had everything I needed and, come to find out, so much more as well.

I have been able to do things with my huge list that I was never able to do and it is all so well programmed and organized that I was able to learn everything very quickly. I am SO impressed with everything that Active Campaign offers, their EXCELLENT support, their pricing, their integrations - everything. And they seem to just keep getting better!

Thank you, Active Campaign, for being a great company to work with and for taking my business to the next level!

Active Campaign Rocks!

Dec 10, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: I have been an Active Campaign customer for over two years now.

After trying many Email Marketing and CRM service providers I was glad to find Active Campaign.

As quite frankly there are a lot of ESP's and CRM's that are really bad.

Active Campaign's Ui is clean, fresh and a pleasure to use.

The Automation builder is very powerful and keeps on getting more powerful as they add more useful features.

Setting up complex Automations in Active Campaign is a breeze.

Segmentation of email lists in a couple of clicks.

Monitoring the performance of your automation campaigns is easily done within Active Campaign is simple.

As they have an awesome reporting system.

Look I could go on and on about how phenomenal Active Campaign is but I could be typing all day long.

Give it a try for yourself you never be disappointed even if you run into trouble Active Campaigns support is world class.

Cons:

Absolutely none.

Powerful CRM for Small Businesses

Nov 19, 2015
5/5
Overall
3.5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
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Pros: The features allowed be to cancel several other services (email service provider, separate CRM, marketing automation tool, form builder, etc) and just use a single tool instead. The features are top-notch and their staff is incredible!

Cons: I'm waiting for updates to the form builder to allow custom HTML and CSS (I'm told it's coming soon!); everything else is awesome.

Recommendations to other buyers: Be sure to carefully check the integrations (and add-on fees) available before signing up for a trial. I was definitely surprised at the number of free integrations that work with ActiveCampaign!

Just in time.

Nov 19, 2015
5/5
Overall
4.5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: Active Campaign continues to improves its product monthly. Their technical support is excellent and they continue to enhance their product while still maintaining a palatable price point. Where else can you get an email marketing software along with a CMS and marketing automation for a much lower price than Marketo? We also love that they've integrated lead scoring, along with site tracking. Who doesn't want to target your hottest leads? We're very impressed with Active Campaign vision to help their customers. Also, their automated sequences helped us cut down time and energy that we were wasting. There is so many ways to customize your marketing and Active Campaign fit the bill for us.

Cons: Just need a better form builder. However, we have been told that this is in the works.

Recommendations to other buyers: When considering a solution for your company, consider who do you want to really target because Active Campaign helps you find those people. For example, we were losing valuable space on our previous email marketing server because we had people taking up spots that never engaged with us. With Active Campaign we are able to assign a lead score and gauge their interests through several metrics.

Best ESP since 1996

Nov 19, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: They actually listen to user feedback and are constantly improving things. They have the automation and email marketing features of top-tier providers like ExactTarget, and in some cases, features they don't have. Plus, it is so easy to use.

Cons: Their automation emails seem to be a bit slow compared to other services. But definitely not a deal breaker.

Recommendations to other buyers: Give it a trial run. Import your best customers and start emailing.

User friendly and affordable

Sep 21, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support
5 / 5
Value for Money

Comments: We use for our own business and for our clients for lead nurturing and CRM purposes. we also use the Chrome Extension which saves a lot of time at; https://chrome.google.com/webstore/detail/gsync-gmail-sidebar-for-a/abmfjhigblgldoohmdippgnjbdilpkpp?hl=en

Pros: Easy To Use and Affordable

Cons: it may take few weeks to get used to it depending on your exoperince

The Best Email Software at a Very Competitive Price. And Customer Service is Incredible!

Sep 04, 2015
5/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support

Comments: ActiveCampaign is by far your best choice when it comes to email marketing.

The software is just super-powerful. You can do so many things...such as segment people who visit certain pages or do certain actions and send specific emails to them, send emails based on a contact engagement, send specific upsells or related product to clients...and so on. You are only limited by your imagination.

Did I mention you get all of these with a ridiculous price? At a fraction of the cost of other marketing automation tools you can make it yours. Unlike the other softwares out there, you WON'T pay 200$+ per month...you can start with just 9$ per month and then upgrade as you scale your business.

At the beginning it may feels overwhelming because of the freedom and the power you have, but after a few days you get used to the software and it becomes simple to work with. It's quite intuitive so you can learn to use it by yourself, but in case you need help there is a good library of tutorials.

And last but not least, you'll love customer service. They are kind and will give their best to help you. They also care about your feedback. And you have the idea of being in a supportive community that will help you and your business grow.

A great alternative to pricier marketing automation apps

Jul 20, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support
5 / 5
Value for Money

Comments: This is one hell of a product. The perfect way to get started with marketing automation without having to get a second mortgage on your house.

Pros: A very friendly and intuitive interface that will have you creating your own automations within a few minutes. The CRM functionality also adds a lot of value for you money.

Cons: I really don't have anything bad to say, it's a great product.

Worth The Learning Curve

Jun 30, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: I gave ease of use 5-stars because it is brilliantly designed and now that I've spent a few days learning how to use it everything seems logical.

I'm a novelist who uses AC to manage my reader mailing lists.

Active Campaign is far more powerful than what I'm used to with one of their competitors and as such it did take me a little while to pick up on the possibilities because I never considered some of their options to be possible.

I've only had one brief customer service interaction and it was handled flawlessly.

I will definitely be telling everyone about AC.

Awesome service and support to go with it.

Jun 16, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: Active Campaign has some of the best features out there, some of them I find really useful I didn't even know existed and I've been emailing for 10+ years.

Highly recommend ActiveCampaign as it's a serious platform that can handle any kind of task you want to throw at it.

Vendor Response

by ActiveCampaign on June 16, 2015

Thanks for the kind feedback!

Fantastic Design, A Real Time Saver

Feb 15, 2015
5/5
Overall

Comments: I was using InfusionSoft and found it to be VERY expensive and quite difficult to manage. ActiveCampaign has delivered nearly the same results I was looking for at a fraction of the price. I have managed to automate most of my marketing tasks that were edging into my sales and production time. In a nutshell, ActiveCampaign does what it says it will do, is easy to use and much less expensive than InfusionSoft!

Pros: Ease of use Features and controls Price

Cons: Help area could be a bit more in-depth.

Incredible automation & features, low market prices

Jan 30, 2015
5/5
Overall

Comments: The features rival those of high end automation suites (which cost in the $1,000's), with tracking and tons of automation options, at an extremely competitive price. It seems like they pretty much copied MailChimp's pricing (which is low), and undercut it by $5-10. The only con is the documentation isn't always so clear for every feature, and they're constantly updating (which is good), so the documentation is sometimes outdated. That said, they have chat support that I've been able to get a hold of within 5 mins all three times I contacted them who are extremely knowledgeable and helpful.

Pros: Price lower than mailchimp Features better than most (all?) marketing & automation suites Good UI White labeling (if you're into that) Excellent support The list goes on and on...

Cons: Documentation doesn't keep up with development (not comprehensive) Lists are confusing; why do you need lists when you have tags? Apparently you need separate lists if you want different confirmation pages.

Vendor Response

by ActiveCampaign on January 31, 2015

Thanks for the kind comments! We have plenty of updates coming out in the near future for email, automation, and our CRM. Lists are definitely more of a legacy item and tags are quickly growing to eventually replace them in most aspects. Things like the confirmation pages/forms/etc.. will all be updated to support that type of thinking in the future.

Oct 24, 2017
5/5
Overall

Sep 23, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Sep 21, 2017
5/5
Overall

Apr 03, 2017
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Extremely
Likely

Mar 24, 2017
3/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Mar 17, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Mar 04, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Jan 25, 2017
5/5
Overall
5 / 5
Features & Functionality
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Extremely
Likely

Nov 30, 2016
4/5
Overall

Oct 16, 2016
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Likely

Aug 08, 2016
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Likely

Apr 28, 2016
4/5
Overall

Mar 06, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support
5 / 5
Value for Money

Jan 25, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support
5 / 5
Value for Money

Aug 17, 2015
3/5
Overall
4 / 5
Ease of Use
4 / 5
Customer Support
4 / 5
Value for Money