# BarTender Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about BarTender Software - reviews, pricing plans, popular comparisons to other Barcoding products and more. Source: https://www.capterra.com/p/80556/BarTender --- # BarTender Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) BarTender ## What is BarTender? BarTender by Seagull connects your mission-critical labeling & RFID tracking, business data & systems, and printing operations to enable transparent, resilient, and cost-effective supply chains. BarTender makes label design and management simple and easy, yet powerful. Over 250,000 companies worldwide use BarTender to increase the efficiency of their entire supply chain; reduce IT, operations, and labor costs; and improve both internal and external customer satisfaction. ## What is BarTender used for? [Label Printing](https://www.capterra.com/label-printing-software/)[Barcoding](https://www.capterra.com/barcoding-software/) Top alternative Featured Overall rating Based on 61 user reviews Reviews sentiment Positive 90% Neutral 7% Negative 3% Starting price $327 Flat Rate, One Time Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for BarTender?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.seagullscientific.com/&name=BarTender) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### BarTender 4.4 (61) VS. [4.9 (104)](https://www.capterra.com/p/182776/Label-LIVE/reviews/) Starting Price $327 Flat Rate, One Time Starting Price $147.99 Flat Rate, One Time Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.0 (61) Ease Of Use 4.8 (951) Value For Money 4.1 (52) Value For Money 4.9 (838) Customer Service 3.8 (46) Customer Service 5.0 (740) ## BarTender alternatives [4.8 (825)](https://www.capterra.com/p/146146/Shippo/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.8 (117)](https://www.capterra.com/p/145337/Shopventory/reviews/) Starting price $129.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [4.9 (16)](https://www.capterra.com/p/10021206/Digit/#reviews) Starting price $199.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Sortly](https://www.capterra.com/p/169199/Sortly-Pro/) [4.5 (951)](https://www.capterra.com/p/169199/Sortly-Pro/reviews/) Starting price $49.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/169199/Sortly-Pro/) [View all alternatives](https://www.capterra.com/p/80556/BarTender/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Product Labels 4.4 (8) 100.00% of 8 reviewers that rated this feature as important or highly important Label attached to a product to identify the product or its contents Shipping Labels 4.9 (8) 87.50% of 8 reviewers that rated this feature as important or highly important Generate or print labels that contain shipping information for packages Barcode Generation 4.2 (6) 100.00% of 6 reviewers that rated this feature as important or highly important Create unique barcodes that tie to a specific product(s) in order to track inventory Barcode/Label Management 4.2 (6) 66.67% of 6 reviewers that rated this feature as important or highly important Print and scan barcode or labels Label Designer 4.2 (6) 66.67% of 6 reviewers that rated this feature as important or highly important Create labels for products that contain required information such as colors, sizes, dates, etc. Barcoding/RFID 5.0 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Identify and track items using barcode tags or RFID (radio-frequency identification) tags BarTender 35 features Track and document all activities across devices, networks, and other systems Application programming interface that allows for integration with other systems/databases Plan, schedule, and execute organization's accounts and assets to ensure compliance with policies and laws A record of all activities within the system, including user access, changes made, etc. Create unique barcodes that tie to a specific product(s) in order to track inventory Print and scan barcode or labels Scan barcodes to ensure accurate pricing and label tracking Identify and track items using barcode tags or RFID (radio-frequency identification) tags Enables the printing of multiple correspondence items at one time. Add customized logos and colors to align with company branding Customize data fields to support various needs and use cases Pre-designed layouts that can be customized to match preferences and requirements Create labels for products that contain required information such as colors, sizes, dates, etc. Import and export data to and from software applications Physical or digital tags that are affixed to items within an inventory system to identify and track individual items, products & assets Track and manage inventory levels to maintain proper supply Track and monitor inventory items, such as raw materials, unfinished goods, and ready-to-sell items Create labels for products that contain required information such as colors, sizes, dates, etc. Process of printing custom labels through various methods. Premade examples and templates for labels Access software remotely via mobile devices Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels Manage and support multiple locations Supports multiple file formats, such as Doc, Docx, PDF, HTML, etc. Label attached to a product to identify the product or its contents Allows the printing and management of QR Codes Receive data and information in real time Labels used to alert warehouses of any pertinent information before workers scan or unpack the product Track and assign specific serial numbers to products Generate or print labels that contain shipping information for packages Manage and track orders being shipped to customers Manage all supplier data and operations Set up connections to third-party platforms to improve business processes Manage and track operations and inventory within warehouses Create, design and manage workflows for repetitive tasks Get Advice We can help you find the software with the features you need. Features 4.3 (61) 4.3 Based on 61 reviews ## Pricing Value for money 4.1 (52) Free Trial Basic $327.00 Flat Rate,One Time Value for money 4.1 (52) 4.1 Based on 52 reviews ## Integrations [ NetSuite](https://www.capterra.com/p/135757/NetSuite/)[ Fishbowl](https://www.capterra.com/p/123794/Fishbowl/)[ Jolt](https://www.capterra.com/p/146384/Jolt/)[ SAP HANA Cloud](https://www.capterra.com/p/227383/SAP-HANA-Cloud/)[ Unanet ERP GovCon](https://www.capterra.com/p/96209/Unanet/)[ Opal](https://www.capterra.com/p/196606/Opal/)[ Labguru](https://www.capterra.com/p/239487/Labguru/)[ STARLIMS](https://www.capterra.com/p/8940/STARLIMS/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 3.8 (46) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 3.8 (46) 3.8 Based on 46 reviews ## User reviews Overall rating 4.4 Based on 61 reviews Filter by rating 5(35) 4(20) 3(4) 2(1) 1(1) Mentioned topic Sorted by most recent LS Lisa S. Administrator Food Production ### "Do not recommend" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 March 26, 2026 Frustrating and disappointing. Their support team is not efficient. They are in no hurry to help resolve your issues. Pros I don't like anything about Bartender. Based on my experience, it doesn’t provide any meaningful advantages over the free alternatives offered by other companies. My time with Bartender has been frustrating, and their support team has been anything but supportive. I rely on their software to print labels, yet it hasn’t worked on my computer for nearly two months, and they still haven’t identified the issue. In the meantime, I’ve been able to print labels without any problems using a free program from another company, which makes the situation even more disappointing. I recently renewed my support agreement with Bartender, but over the past two months all I’ve received is a long chain of back‑and‑forth troubleshooting emails. They simply refuse to pick up the phone and have a real conversation to help resolve the problem. Cons They don’t provide the level of support needed for a business to confidently rely on their software. I can’t understand why they haven’t simply picked up the phone to troubleshoot the issues instead of dragging things out over email. It takes them a day or two just to respond, which is ridiculous. Switched from [Loftware NiceLabel](https://www.capterra.com/p/241190/NiceLabel/) Because I thought Bartender had a lot more functionality and good support team, but was proven wrong. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TH Tyler H. Ast. General Manager Retail ### "Great labelling program!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 3, 2025 Use it extensively with ERP systems to print customized labels and also use it for printing from a PVC card printer. I don't even think i've scratched the surface of how powerful the application can be! Pros database conncectivity, programming customizations, and magnetic stip encoding capability, the application is intuitive and easy to use, automarions are a plus! Cons not much, it's actually a pretty excellent label printing application. The driver interfaces could be updated Alternatives considered [Loftware NiceLabel](https://www.capterra.com/p/241190/NiceLabel/) Reasons for choosing BarTender compatibility with ERP system was a primary reason Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Planner Buyer Textiles ### "Use BarTender Daily" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 12, 2025 Bartender could be more user friendly by simplifying its interface, but it’s also a very powerful tool with lots of capabilities Pros BarTender designer and print station are integral at my company. We use it for label creation, barcodes, and shipping Cons Sometimes it can be frustrating to deal with all the ins and outs of formatting correctly to get the label I want Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EM Engin M. Supply Chain Manager Textiles ### "Could be cheaper" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 February 20, 2024 Generally, I think the price of the software is huge. It doesn't seem reachable. When I compare any other programs I use, I cannot say it deserves it. I'm afraid it's because of the necessity. I mean if you have a barcode printer, you have to have a software too otherwise, it's too hard to use the machine. Pros This is a program that I can use easily. There are too many tools that I can add to my stickers. Cons I didn't like the table issue. Sometimes I need to add tables and using them as a cell is very hard. Besides blank cells are also a bit trouble. Because when you delete a cell it says "BLANK" and that changes the table length if it hits the wall. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. TC Travis C. Manager Machinery ### "Product Labels" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 January 10, 2024 Pros Ease of use and setup is user friendly. Quick and simple to deploy. No major issues experienced during implementation. Cons Nothing comes to mind on this aspect. Overall good product. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Director Business Supplies and Equipment ### "Uno strumento potente e versatile " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 November 2, 2023 Nelle sue diverse versioni, da automation ad Enterprise, ci ha permesso di realizzare dei sistemi di stampa automatizzata davvero avanzati. Lo utilizziamo e lo consigliamo ai nostri clienti per ottimizzare il flusso di lavoro e rendere l'etichettatura una fase leggera. Pros Trovo che sia un software adatto a diverse tipologie di settori, è sufficientemente potente da poter essere utilizzato per diverse tipologie di etichettatura, dalle più complesse alle più semplici. Cons La cosa che mi fa storcere il naso è sicuramente la politica dei prezzi sul numero di stampanti e il costo esorbitante della maintenance. Switched from [Loftware NiceLabel](https://www.capterra.com/p/241190/NiceLabel/) Per compatibilità con i file delle etichette e perché ha maggiori servizi. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JS Joshua S. Director of Information System Wholesale ### "Great product to give you control of your systems" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 1.0 1.0 Likelihood to Recommend 10/10 October 25, 2023 I love working with BarTender. I use this daily and constantly recommend this service. This is a problem solver for me, and if there is no other way to accomplish what I need, I turn to BarTender Pros I love the ability to create and automate labels. This has been key for my company when we have some customers who have several different labels and types., We built and integration that allows this to be an automated process. Cons The only issue I have is their support, because they are impossible to deal with. Other than that they are great. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. VP Valerio P. Assistenza Tecnica e Amministrativa Information Technology and Services ### "Bartender visto da chi lo usa per lavoro." 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 9/10 February 15, 2023 Pros Il prodotto ha un'immenso quantitativo di funzionalità e di potenzialità. Può letteralmente permettere di fare tutto, e di gestire in modo organizzato qualsiasi cosa sia in relazione al magazzino, spedizione, ed etichette di prodotto. E' un software completo ed esaustivo per l'ambiente di produzione e organizzazione di un'azienda. Cons Il software risulta essere a volte complesso, e in molti casi serve un'esperto al fianco di chi lo utilizza per sciogliere dubbi e risolvere problemi.Inoltre ha un costo non irrilevante, e a volte esistono soluzioni intermedie molto più efficienti, a meno o gratuite.Delle volte l'assistenza non è proprio delle migliori. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Tecnico Machinery ### "Etichettatura in ogni dettaglio " 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 2.0 2.0 Likelihood to Recommend 8/10 February 5, 2023 Ha permesso di etichettare automaticamente i prodotti grazie alla stampa automatica delle etichette, riducendo il rischio di errori Pros La possibilità di fare pratica qualunque cosa grazie ai tantissimi plug-in. Cons La difficoltà nel configurare le opzioni avanzate Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. BC Brayan C. Analista de sistemas IT Information Technology and Services ### "BarTender lo que todo local necesita." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 17, 2022 ha sido una herramienta muy oportuna y útil ya que muchas veces el inventario era una cosa muy extenuante y tardada de hacer, con este aplicativo todo se ha facilitado. Pros nos brinta una base de datos y la posivilidad de crear un inventario total de los productos y/o elementos con los que contamos. Cons muchas veces según el dispositivo se relentisan los códigos a la hora de imprimir. Reasons for choosing BarTender porque me lo recomendaron y se que fue una muy buena eleccion. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/80556/BarTender/reviews/) Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. 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