Oracle + Bronto

Bronto Marketing Platform

4 / 5 26 reviews

Who Uses This Software?

High growth retailers that want to boost revenue with advanced marketing capabilities.


Average Ratings

26 Reviews
  • 4 / 5
    Overall
  • 3.5 / 5
    Ease of Use
  • 4 / 5
    Customer Service

Product Details

  • Starting Price
    $20,000.00/year
  • Free Demo
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
  • Support
    24/7 (Live Rep)

Vendor Details

  • Oracle + Bronto
  • www.bronto.com
  • Founded 2002
  • United States

About Bronto Marketing Platform

Oracle + Bronto arms high-growth retailers with sophisticated marketing automation to maximize revenue opportunities. The Bronto Marketing Platform powers personalized multichannel content that generates the higher engagement needed for retail success.


Bronto Marketing Platform Features

  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • Mailing List Management
  • Mobile Optimized Emails
  • Reporting/Analytics
  • Subscribe/Unsubscribe
  • Template Management
  • WYSIWYG Email Editor
  • A/B Testing
  • Channel Management
  • Customizable CTAs
  • Dynamic Content
  • Landing Pages/Web Forms
  • Lead Nurturing
  • Lead Scoring
  • Sales Intelligence
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Website Visitor Tracking
  • Customer Database
  • Discount Management
  • eCommerce
  • Gift Card Management
  • Inventory Management
  • Multi-Location
  • Purchasing
  • Returns Management
  • Sales Tracking

Bronto Marketing Platform Reviews Recently Reviewed!


Mostly Good.

Mar 08, 2018
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: In a word, Segmentation. Bronto is one of the best in the industry at segmentation and I can't find much of anything I can't build a segment for. The workflow tools are also pretty nice.

Cons: Bronto is still years behind other platforms when it comes to the data they provide about opens on specific devices. Mobile or desktop are generally grouped and same for the rendering engine of the mail client. This is better than it was but still poor. I would also like to be able to pull proper data from the dashboard instead of being given some arbitrary presets that are never accurate for the timeframe I need them to be. This would help evaluate yearly results and even compare with the same month of the previous year. Bronto only holds 3 months of data by default whereas I have reviewed other platforms that hold 18 months (by default) in order to allow these types of comparisons.

Bronto has helped in growing our email results across our 2 unique storefronts.

Mar 08, 2018
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
2 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Bronto's WYSIWYG user interface to design emails is extremely user-friendly and a knowledge of HTML is not required to design fantastic emails. A code view is available if preferred, and is sometimes needed to add in elements like animated gifs. A/B Testing, delayed sends, and Netsuite integration for more personalized send have all contributed as our email revenue has grown in our time with Bronto.

Overall: Bronto was instrumental at the start in helping us manage our lists better, and through A/B testing refined what our customers enjoy seeing from our email marketing.
Cost - for our usage there are others who are now providing the capabilities for our needs as Bronto at cost savings. Bronto still continues to offer innovations to help in customer engagement, but these are all offered as an additional monthly charge and not part of their standard package.

We transitioned from HubSpot to Bronto and have been thrilled with the improved environment.

Mar 08, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: HubSpot was a real pain to use and was more B2C focused. We kept getting banned by various email providers and it may take me a week to get it fixed. And the "workflows" were horrific, both in creation and monitoring. And most of all, customer support was non-existent!! I love that Bronto is so much easier to use. Creating newsletters in Bronto is a breeze. Creating workflows in Bronto is a breeze. Having at my disposal a marketing strategist makes life so much easier. I still am not fully utilizing all of the Bronto capabilities but that is my goal for 2019.

Cons: The connector to Magento 2 has been an issue since we navigated to M2 in November. There have been a few issues, most we've worked out fairly quickly but getting my review request to trigger has been an ongoing issue now for quite some time. I do now have someone in support that is getting it working for us.

Overall: Great marketing automation.

Great for larger companies

Dec 05, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Bronto works with a lot of large, successful business and therefore has a good amount of experience in dealing with corporate clients and larger tasks. There are a lot of valuable features in Bronto and (most of) their strategists are pretty good.

Cons: Bronto is definitely not for the small business as the cost and features may be more than the start up desires. In addition, their tech support never seems to know what is going on when there is a technical issue. You can ask and ask again and they basically tell you, "It's being looked into." Problems do get solved eventually but they don't give you much insight as to why the things that are going wrong, are going wrong.

Overall: It provides a good solid foundation for all of our email marketing requirements.

Full Email Marketing Suite

May 02, 2018
3/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I love that i'm able to map out my workflow for autoresponders, create welcome series on the fly and also use the webform feature on my website. Bronto is a one stop shop unlike it's competitors that are either just for email blasts or has to integrate with 3 different softwares to keep everything automated.

Cons: The dashboard is a little aged, slow to load and some of the features are not initiative. It is functional but could use an overhaul to make it easier for users to get the information they need.

Overall: Being able to have everything autoresponders, webforms and more in one place instead of paying for and integrating lots of software.

Bad Customer Service/Sales Swayed My Decision

Aug 27, 2015
3/5
Overall
3 / 5
Ease of Use
1 / 5
Customer Support

Comments: I have been researching new email software and talking with MANY ESPs of all market range. I came across Bronto and was intrigued by their niche platform. From the start they had tried to position them selves as an "exclusive" platform and made it feel as though you were trying out to gain their services. I received a demo and was impressed by the tracking capability along with the transactional revenue generating component that they have. Unfortunately, when it came to email design they have a dated editor. It wasn't up to par with the more innovated forward thinking programs that I had been seeing. Because of this I wanted to demo the product to see if I was worth dealing with the poor email creation tool, but I was then asked to schedule a third call to explain why I should be eligible for a demo. I then responded that I was unable to attend yet another call because I had other meetings and received a rude email back that implied they were too expensive for us and I would be better off with a lesser ESP. Honestly I was happy to got a sense of their attitude and lack of service before we decided to spend thousands of dollars with them. There must be problems when users try to test the platform, otherwise they would at least offer to screen share and demo in a nice manner.

Pros: Great tracking, retail ability, transactional, lots of data
Cons: Large but confusing interface, poor email creator program, terrible customer service( even before the sale?), relatively knew and still working out kinks , they don't offer standard features such as surveys, recently acquired so they may become another lost platform with potential

All in all hopeful company on paper and seems like they have a decent product but when it comes down to it they weren't a great fit due clunky interface and poor sales tactics

Bronto has proven to be a great email service provider.

Jul 11, 2018
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The UI is very easy to understand and use. The deliverability is high for email marketing. They offer many add-ons to their standard platform. Their support is very responsive and knowledgeable.

Cons: Many of their add on services are standard at other ESPs. Their pricing is high, and cryptic. You can get a good deal if you negotiate like crazy. Their reporting is limited.

Overall: The software allows us to deploy all sorts of emails to our audience and customers. They allow for transactional emails, triggered email, full send emails, and any other type of emails we want to send.

Bronto's platform has been a great tool for understanding consumer interest.

Mar 08, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
1 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The ability to create workflows is one of my favorite things about Bronto. They have really made personalization and segmentation possible for us and I love it! I also like their cart recovery platform and the templates that they provide in order for us to be successful in our marketing messages.

Cons: Their customer support is terrible, and they do not understand their software nearly as much as I do, which I believe is not how it should be. When it comes to the software, I wish they were able to report more accurate revenue, (translate international dollars).

Overall: The ability to customize deliveries to segments that I want to target. The ability to send dynamic subject lines AND send A/B tests all at the same time.

Good platform that has worked well overall.

Mar 08, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: We switched to another platform for a few months, but had difficulties with them. They were able to easily have us return because they hadn't permanently deleted.

Cons: We have never been able to get the functionality that is related to ROI to work properly. They, essentially, switched to REST from SOAP without telling us.

Overall: email list send with high-end features

Bronto has created a user-friendly and robust software that I enjoy using day-to-day.

Mar 08, 2018
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: I like the new drag-and-drop email editor and how easy it is to organize my entire library of marketing and transactional emails. The customer support is superior.

Cons: The work flow when I am entering and exiting emails within the same folders is frustrating as it doesn't remember the last folder you were in - so I am always having to drill down to where I need to be multiple times. Additionally, there have been small bugs that are difficult to work through with support if they can't be reproduced on demand.

Very easy to use, clean platform and can make adjustments quicklly.

Mar 08, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I like the ease of use. I can quickly upload lists and deploy emails whenever it's needed. I like how I can schedule emails days in advance and run tests. I also like being able to easily capture results with just a few clicks.

Cons: Sometimes I find it to be annoying when I'm forced to log back in when I navigate from one account to another.

Bronto is a great ESP for our brands because of the people.

Mar 08, 2018
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: I like that my rep at Bronto responds to my emails in a timely manner & that the people who are on chat are helpful and knowledgeable about the software.

Cons: I'd like for the Bronto interface to be more customer-centric. For instance, it's hard to create automated deployments based off of certain customer segments and site interactions. I'd also like for Bronto's script to pick up category and subcategory behavior. Right now we can only target based off of click, product or cart sends.

Execution of email is fairly intuitive and straightforward but with a couple hiccups.

Mar 08, 2018
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money

Pros: Drag and Drop editor that supports responsive
Drag and Drop workflow editor
Opportunity to send behavioral email

Cons: Not being able to kick off a workflow from an existing segment (need to merge into a list to kick off)
Reporting not as robust as other ESPs

I wouldn't use Bronto if it was free - use MailChimp instead

Jun 11, 2018
1/5
Overall
2 / 5
Ease of Use
2 / 5
Features & Functionality
3 / 5
Customer Support
1 / 5
Value for Money

Pros: Live chat customer support is very helpful.

Cons: Outdated user interface. Convoluted to say the least.
Account management on the back end dropped the ball every step of the way. From a botched implementation that took over 4 months to get fixed, to unstandardized training that wasn't going to train us on the apps we purchased as add-ons.
It takes weeks to get a follow up to an email.
Overpriced.
Missing obvious features, such as: automatically updating customer records to reflect if they returned an item (and the work around for this VERY common issue was never touched on in training)

Overall: Bronto is terrible. It is overpriced and the outdated.

Vendor Response

by Oracle + Bronto on June 13, 2018

I'm very sorry you haven't had a positive experience with Bronto. Please email me at customers@bronto.com and I will connect you with someone who can assist you.

Great customer support

Dec 06, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: Good customer support and useability

Cons: Hard to learn the program at first but excellent documentation and help section is helpful.

Overall: I've used the live chat and my company reps frequently and am always pleased with the service provided. I am responded to quickly and always get my questions answered. If I need to contact someone else, I am given the information to contact the right support team for the questions. Always a pleasure.

We work through our email vendor and there are issues with the inflexibility of the platform

Mar 16, 2018
3/5
Overall
3 / 5
Ease of Use
2 / 5
Features & Functionality
3 / 5
Customer Support

Pros: I like the update to the email metrics report it has improved the visual representation of the email metrics.

Cons: The inflexibility to select a unique identifier other than the email address. This is caused issues with our members that update their email to receive our onboarding series as many times as they have updated their email address.

Tons of features with a great UI

Mar 16, 2018
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The Bronto mailing platform has ENDLESS features. The team is always willing to help with support and/or special projects.

Cons: It's very expensive and the reporting could definitely benefit from a remodel. Other than the reporting it really leaves nothing to be desired.

Overall: Increased ROI from virtually every aspect of our emailing campaigns

Helpful for email marketing and more on a daily basis

Dec 14, 2017
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: I like that this software helps organize the many aspects of email marketing that I need on a daily basis to do basic advertising for the company I work for.

Cons: Sometimes this software is tricky to use - for me, anyway. I'm less experienced with online marketing software and often take awhile to adapt to new programs. This one, once I became familiar was very easy to use.

Overall: This software has really helped me to better understand how to automate my email marketing and reach more people on a daily basis.

Capterra-loader

They finally harassed us into the software and we're not disappointed.

Mar 14, 2018
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: After about a year with a phone call every month, we finally decided to try out the software. Once you figure out the basics, it's very easy to use and customize with the use of templates. Spice it up with gifs and other coding even if you're not HTML savvy.

Cons: It does take a little to figure out all of the features with the overuse of subcategories and other things clogging up the site. A simpler backside layout would be great.

I use Bronto for uploading emails

Mar 08, 2018
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: There are not a lot of steps to upload our new contacts. Once you know what to do, it's easy and fast.

Cons: It's a bit complicated. The site is really busy and there are a lot of options. We can get lost with all the graphics and sub-cat

As a user - i find this Software very intuitive and so far i learn it without any big issues

Mar 13, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: 1) Performance - fast. 2) Intuitive. 3) User friendly.
Of course i am not an Admin or have all the access - but i feel with the time - i can learn to teh point of Administrator. I wish to get to the point i can implement Bronto MP on my own.

Cons: 1. Complex - but i guess it comes with experience.
2. I feel without knowing API - i sort of not exposing myself to 100% bronto MP

Bronto does the trick.

Mar 12, 2018
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Bronto is a great product that contains all the features we looked for in an e-blast solution. We send thousands of emails to thousands of customers and Bronto has always been reliable.

Cons: It's weird how you have to "create" the list, then "attach" the spreadsheet to the list. The UI could be spruced up to be more intuitive.

Super Easy To Use

Dec 06, 2016
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: Bronto is very very easy to use. I love the fact that you can create an email in so many ways. There are HTML created layouts, HTML created emails, drag and drop, and so much more. Their customer service is very helpful and I love that they have a live chat for quick help needs. Our reps that we deal with on a monthly basis are very helpful and I enjoy chatting with them. I do wish that Bronto provided some more reporting though. Sometimes there are specific data needs I have, that Bronto does not meet. But for the most part, everything is pretty on par.

Capterra-loader

Bronto is Neither the Best Nor The Worst

Mar 09, 2018
4/5
Overall
2 / 5
Ease of Use
2 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: It's reliable, never had an issue. They keep the platform bug free and updated.
It's pretty intuitive for the most part.

Cons: The design templates have not been updated in a very long time. Also, training. The platform does not help users be successful without charging them an arm and a leg. It's too expensive.

Overall: Web hosting and design.

Quick and responsive, but not very flexible

Nov 21, 2016
3/5
Overall
2 / 5
Ease of Use
3 / 5
Features & Functionality

Comments: Creating and adapting new templates is not very easy with this email platform. Managing audiences could be smoother too.

We are just launching the program so it's still yet to be determined.

Mar 08, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money

Pros: The options to segment customers and follow up with them quickly. Though we have just started using this software, we are expecting it to help develop our business.