Oracle + Bronto

Bronto Marketing Platform


4 / 5
45 reviews

Who Uses This Software?

High growth retailers that want to boost revenue with advanced marketing capabilities.


Average Ratings

45 Reviews

  • 4 / 5
    Overall

  • 4 / 5
    Ease of Use

  • 4 / 5
    Customer Service

Product Details

  • Starting Price
    $20,000.00/year
  • Free Demo
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
  • Support
    24/7 (Live Rep)

Vendor Details

  • Oracle + Bronto
  • www.bronto.com
  • Founded 2002
  • United States

About Bronto Marketing Platform

Oracle Bronto arms high-growth retailers with sophisticated marketing automation to maximize revenue opportunities. The Bronto Platform powers personalized, multi-channel content that generates the higher engagement need for retail success. Bronto is ideal for ecommerce retailers sending 250k+ emails/year or generating $1million+ in online revenue. Seamless integrations with any ecommerce engine enable your store to grow with Bronto, just like leading brands Rebecca Minkoff, Timex and Brooks.


Bronto Marketing Platform Features

  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • Mailing List Management
  • Mobile Optimized Emails
  • Reporting/Analytics
  • Subscribe/Unsubscribe
  • Template Management
  • WYSIWYG Email Editor
  • A/B Testing
  • Analytics/ROI Tracking
  • Customizable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Landing Pages/Web Forms
  • Lead Scoring
  • Sales Intelligence
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Website Visitor Tracking
  • Commission Management
  • CRM
  • eCommerce
  • Email Marketing
  • Employee Management
  • Loyalty Program
  • Mail Order
  • Merchandise Management
  • Multi-Location
  • Order Management
  • Purchase Order Management
  • Reporting/Analytics
  • Returns Management

Bronto Marketing Platform Reviews Recently Reviewed!


Fantastic platform with big capabilities.

Jul 31, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: We started using the Bronto Marketing Platform about a year ago for all of our in-house email marketing efforts. Compared to our previous platform, it was easy to tell that Bronto was a more robust platform from the get-go. It's easy to work with, extremely smart and offers powerful strategies to get the most out of email marketing. This includes automated responders which are helpful for our e-Newsletter welcome email, campaign signups and more. Bronto also allows us to target subscribers based on what content they have clicked on in previous emails. We love the ability to optimize sends by time of day or day of the week and how easily we can segment our lists. Even the reporting within the Bronto platform itself is top notch and provides the detail we need. We've had it for a year, but there is still much more capabilities that we have yet to explore.

Cons: It would be nice if Bronto had an easier way to identify hard vs. soft bounces each email send. You either have to run a segmented report or pull from all contacts in Bronto and sort based on list. It would be great if this was a Legacy Report option. We also track list growth each month in the Legacy Reports, but it would also be great to track segment growth. Right now I jump in at the beginning of each month to compare growth from the previous month for all segments.

Mostly Good.

Mar 08, 2018
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money

Pros: In a word, Segmentation. Bronto is one of the best in the industry at segmentation and I can't find much of anything I can't build a segment for. The workflow tools are also pretty nice.

Cons: Bronto is still years behind other platforms when it comes to the data they provide about opens on specific devices. Mobile or desktop are generally grouped and same for the rendering engine of the mail client. This is better than it was but still poor. I would also like to be able to pull proper data from the dashboard instead of being given some arbitrary presets that are never accurate for the timeframe I need them to be. This would help evaluate yearly results and even compare with the same month of the previous year. Bronto only holds 3 months of data by default whereas I have reviewed other platforms that hold 18 months (by default) in order to allow these types of comparisons.

Bronto has helped in growing our email results across our 2 unique storefronts.

Mar 08, 2018
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

2 / 5
Value for Money
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Pros: Bronto's WYSIWYG user interface to design emails is extremely user-friendly and a knowledge of HTML is not required to design fantastic emails. A code view is available if preferred, and is sometimes needed to add in elements like animated gifs. A/B Testing, delayed sends, and Netsuite integration for more personalized send have all contributed as our email revenue has grown in our time with Bronto.

Overall: Bronto was instrumental at the start in helping us manage our lists better, and through A/B testing refined what our customers enjoy seeing from our email marketing.

Cost - for our usage there are others who are now providing the capabilities for our needs as Bronto at cost savings. Bronto still continues to offer innovations to help in customer engagement, but these are all offered as an additional monthly charge and not part of their standard package.

We transitioned from HubSpot to Bronto and have been thrilled with the improved environment.

Mar 08, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: HubSpot was a real pain to use and was more B2C focused. We kept getting banned by various email providers and it may take me a week to get it fixed. And the "workflows" were horrific, both in creation and monitoring. And most of all, customer support was non-existent!! I love that Bronto is so much easier to use. Creating newsletters in Bronto is a breeze. Creating workflows in Bronto is a breeze. Having at my disposal a marketing strategist makes life so much easier. I still am not fully utilizing all of the Bronto capabilities but that is my goal for 2019.

Cons: The connector to Magento 2 has been an issue since we navigated to M2 in November. There have been a few issues, most we've worked out fairly quickly but getting my review request to trigger has been an ongoing issue now for quite some time. I do now have someone in support that is getting it working for us.

Overall: Great marketing automation.

Great for larger companies

Dec 05, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Bronto works with a lot of large, successful business and therefore has a good amount of experience in dealing with corporate clients and larger tasks. There are a lot of valuable features in Bronto and (most of) their strategists are pretty good.

Cons: Bronto is definitely not for the small business as the cost and features may be more than the start up desires. In addition, their tech support never seems to know what is going on when there is a technical issue. You can ask and ask again and they basically tell you, "It's being looked into." Problems do get solved eventually but they don't give you much insight as to why the things that are going wrong, are going wrong.

Overall: It provides a good solid foundation for all of our email marketing requirements.

Capterra loader

Endless customization + excellent support

Aug 07, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support
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Pros: Bronto offers a sophisticated email marketing platform that allows very complex segmentation, A/B testing capabilities and workflow triggers to automate campaigns. Templates provide quick-start opportunities, while there is also the option to get fancy with dynamic content. The live chat support team and account managers are very knowledgable, highly available and provide excellent guidance.

Cons: The message design interface can be a little restrictive for message styling, unless you are working in CSS.

Opening a more intensive support case can take a week or longer to resolve.

The pop-up manager is a bare bones app.

Gets the job done well and easy

Aug 07, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Workflows are easy to maintain and create. Webforms that we put on our website is a great help to get new contacts. The email Message Editor is pretty easy to use if you don't know code and you can still put in your own css if wanted to.

Cons: RSS Feed emails was something we were looking into for our blog. Wasn't fully functioning at 1st but think we are going to get something from the new Tool Box

Overall: Customer service is great. Our dedicated account person also got the answer we were looking for. Their online support chat is also a huge help if you have a quick question. They have helped me out quite a bit.

Bronto has proven to be a great email service provider.

Jul 11, 2018
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The UI is very easy to understand and use. The deliverability is high for email marketing. They offer many add-ons to their standard platform. Their support is very responsive and knowledgeable.

Cons: Many of their add on services are standard at other ESPs. Their pricing is high, and cryptic. You can get a good deal if you negotiate like crazy. Their reporting is limited.

Overall: The software allows us to deploy all sorts of emails to our audience and customers. They allow for transactional emails, triggered email, full send emails, and any other type of emails we want to send.

Feature Laden Email Client

Oct 24, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: In my role for managing data and building workflows I have appreciated these Bronto aspects the most:

1. Multiple sources to add contacts including embedded webforms, APIs, FTPs, or uploading a CSV

2. Ability to add many data fields and have automated updates of those data fields

3. Ability to create dynamic user segments based on data fields you add, user behavior, etc

4. Ability to create multi-step work flows based on dynamic segments

5. Responsive technical support and training. Great help documentation.

Cons: Some of the reporting tools don't allow the granularity or groupings I would prefer but over all it's a great platform.

Overall: Over all I have had positive experience with Bronto and would recommend them for other medium sized businesses, particularly if you wish to build out automated email workflows such as cart abandonment, nurturing series based on user actions, etc.

Capterra loader

Once I got used to using the software, I have found that it is extremely powerful and functional.

Aug 01, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: The flexibility in design- lots of powerful tools (e.g. the content tags). I use MailChimp for some other clients and I find it to be very frustrating and limiting in comparison. The ability to segment and create lists that are extremely nuanced is nice. I also have had great experience with customer service.

Cons: I think that it isn't the MOST user friendly platform -- it took me a while to get used to using it. Sometimes it is hard to find exactly what you are looking for.

Overall: Very custom designed emails, learned more about segmenting and analytics of emails, learned more about coding for email

Very easy product to use

Aug 07, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: I'm finding this software very easy to use, especially for someone that is new to email. There are options to create emails within Bronto with a drag-and-drop feature, or you can upload and edit HTML emails. Customer service has been great.

Cons: It would be great to have more customized reporting tools to help manage email lists.

Overall: We are using Bronto for our marketing email messages - product, content, retargeting, and cart recovery.

Highly Recommend

Aug 14, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
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Pros: I like the ease of use and simplicity of the functions. I can do a lot with the tool, even if what I'm trying to do is complex.

Cons: There are some inconsistencies with some features within the tool, and the reporting is not as robust as we'd like.

Overall: We have thoroughly enjoyed using Bronto and would recommend them. We are able to give feedback easily and using live chat helps us in the midst of a problem, rather than having to wait.

Bronto's platform has been a great tool for understanding consumer interest.

Mar 08, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

1 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The ability to create workflows is one of my favorite things about Bronto. They have really made personalization and segmentation possible for us and I love it! I also like their cart recovery platform and the templates that they provide in order for us to be successful in our marketing messages.

Cons: Their customer support is terrible, and they do not understand their software nearly as much as I do, which I believe is not how it should be. When it comes to the software, I wish they were able to report more accurate revenue, (translate international dollars).

Overall: The ability to customize deliveries to segments that I want to target. The ability to send dynamic subject lines AND send A/B tests all at the same time.

Good platform that has worked well overall.

Mar 08, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: We switched to another platform for a few months, but had difficulties with them. They were able to easily have us return because they hadn't permanently deleted.

Cons: We have never been able to get the functionality that is related to ROI to work properly. They, essentially, switched to REST from SOAP without telling us.

Overall: email list send with high-end features

Bronto has created a user-friendly and robust software that I enjoy using day-to-day.

Mar 08, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money

Pros: I like the new drag-and-drop email editor and how easy it is to organize my entire library of marketing and transactional emails. The customer support is superior.

Cons: The work flow when I am entering and exiting emails within the same folders is frustrating as it doesn't remember the last folder you were in - so I am always having to drill down to where I need to be multiple times. Additionally, there have been small bugs that are difficult to work through with support if they can't be reproduced on demand.

Very easy to use, clean platform and can make adjustments quicklly.

Mar 08, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: I like the ease of use. I can quickly upload lists and deploy emails whenever it's needed. I like how I can schedule emails days in advance and run tests. I also like being able to easily capture results with just a few clicks.

Cons: Sometimes I find it to be annoying when I'm forced to log back in when I navigate from one account to another.

Bronto is a great ESP for our brands because of the people.

Mar 08, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: I like that my rep at Bronto responds to my emails in a timely manner & that the people who are on chat are helpful and knowledgeable about the software.

Cons: I'd like for the Bronto interface to be more customer-centric. For instance, it's hard to create automated deployments based off of certain customer segments and site interactions. I'd also like for Bronto's script to pick up category and subcategory behavior. Right now we can only target based off of click, product or cart sends.

Good ESP

Aug 07, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Straight forward to use and build emails

Cons: Can be clunky at times and RFM functionality isn't as native as others such as Emarsys

Platform is good. It works but needs some TLC

Nov 22, 2018
5/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: Features, support and comoany name behind the product.

Cons: API, integrations, GUI & a few other items.

Execution of email is fairly intuitive and straightforward but with a couple hiccups.

Mar 08, 2018
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money

Pros: Drag and Drop editor that supports responsive

Drag and Drop workflow editor

Opportunity to send behavioral email

Cons: Not being able to kick off a workflow from an existing segment (need to merge into a list to kick off)

Reporting not as robust as other ESPs

Great customer support

Dec 06, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: Good customer support and useability

Cons: Hard to learn the program at first but excellent documentation and help section is helpful.

Overall: I've used the live chat and my company reps frequently and am always pleased with the service provided. I am responded to quickly and always get my questions answered. If I need to contact someone else, I am given the information to contact the right support team for the questions. Always a pleasure.

Great platform, robust automation tools.

Jul 31, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money

Pros: I love the powerful segmenting, scheduling and automation tools. The support is always extremely fast to help and will elevate the issue if they can't resolve it. I love the reporting on the programs.

Cons: I find the email editing tools to be cumbersome and hard to use. Templates are not flexible and it's taken me a few years to get the hang of the manual email settings.

Full Email Marketing Suite

May 02, 2018
3/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I love that i'm able to map out my workflow for autoresponders, create welcome series on the fly and also use the webform feature on my website. Bronto is a one stop shop unlike it's competitors that are either just for email blasts or has to integrate with 3 different softwares to keep everything automated.

Cons: The dashboard is a little aged, slow to load and some of the features are not initiative. It is functional but could use an overhaul to make it easier for users to get the information they need.

Overall: Being able to have everything autoresponders, webforms and more in one place instead of paying for and integrating lots of software.

Tons of features with a great UI

Mar 16, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The Bronto mailing platform has ENDLESS features. The team is always willing to help with support and/or special projects.

Cons: It's very expensive and the reporting could definitely benefit from a remodel. Other than the reporting it really leaves nothing to be desired.

Overall: Increased ROI from virtually every aspect of our emailing campaigns

Bad Customer Service/Sales Swayed My Decision

Aug 27, 2015
3/5
Overall

3 / 5
Ease of Use

1 / 5
Customer Support

Comments: I have been researching new email software and talking with MANY ESPs of all market range. I came across Bronto and was intrigued by their niche platform. From the start they had tried to position them selves as an "exclusive" platform and made it feel as though you were trying out to gain their services. I received a demo and was impressed by the tracking capability along with the transactional revenue generating component that they have. Unfortunately, when it came to email design they have a dated editor. It wasn't up to par with the more innovated forward thinking programs that I had been seeing. Because of this I wanted to demo the product to see if I was worth dealing with the poor email creation tool, but I was then asked to schedule a third call to explain why I should be eligible for a demo. I then responded that I was unable to attend yet another call because I had other meetings and received a rude email back that implied they were too expensive for us and I would be better off with a lesser ESP. Honestly I was happy to got a sense of their attitude and lack of service before we decided to spend thousands of dollars with them. There must be problems when users try to test the platform, otherwise they would at least offer to screen share and demo in a nice manner.

Pros: Great tracking, retail ability, transactional, lots of data

Cons: Large but confusing interface, poor email creator program, terrible customer service( even before the sale?), relatively knew and still working out kinks , they don't offer standard features such as surveys, recently acquired so they may become another lost platform with potential

All in all hopeful company on paper and seems like they have a decent product but when it comes down to it they weren't a great fit due clunky interface and poor sales tactics

Capterra loader

Easy To Use, Social Ad On Needs Work

Oct 25, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
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Pros: The entire system is very easy to work with. From building lists and segments to creating and sending emails, Bronto makes it easy.

Cons: The socialite app needs work. I've had connections with Facebook break with no notice and it can take days to diagnose and correct the issue.

Great service. Reliable. Intuitive.

Jul 31, 2018
5/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I've never experienced any glitches. The workflow process is intuitive. This is a workhorse; very dependable.

Cons: Uploading images is a painful process. Too many steps. Also, difficult to add new contacts and to edit customer lists.

Overall: Increased customer contact, increased revenue

Helpful for email marketing and more on a daily basis

Dec 14, 2017
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: I like that this software helps organize the many aspects of email marketing that I need on a daily basis to do basic advertising for the company I work for.

Cons: Sometimes this software is tricky to use - for me, anyway. I'm less experienced with online marketing software and often take awhile to adapt to new programs. This one, once I became familiar was very easy to use.

Overall: This software has really helped me to better understand how to automate my email marketing and reach more people on a daily basis.

Capterra loader

They finally harassed us into the software and we're not disappointed.

Mar 14, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: After about a year with a phone call every month, we finally decided to try out the software. Once you figure out the basics, it's very easy to use and customize with the use of templates. Spice it up with gifs and other coding even if you're not HTML savvy.

Cons: It does take a little to figure out all of the features with the overuse of subcategories and other things clogging up the site. A simpler backside layout would be great.

Bronto is a good tool for marketing. It is very user friendly and the customer service is helpful.

Jul 31, 2018
3/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Bronto is very user friendly, and easy to use. The customer service department is very helpful and willing to explain things to you even if you don't understand.

Cons: When I try to upload several pictures into Bronto using Chrome it doesn't allow me to. When I used Internet explorer last time it would not let me either.

Overall: The ease of scheduling marketing emails. That is all that I use it for, but I am sure others in my organization have other benefits.

I am fairly new to Bronto and I find the platform to have a pretty simplistic UI

Jul 31, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Importing contacts is a breeze along with scheduling emails. My favorite thing has to be the option to set-up an email resend while I am in the process of scheduling an email

Cons: The editor can be a little glitchy at times where it will move the spacer element to a part of the email where I didn't want it. Also, why do the font size go from 18px to 24px? It would be nice to have the option of 20px and 22px.

I use Bronto for uploading emails

Mar 08, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: There are not a lot of steps to upload our new contacts. Once you know what to do, it's easy and fast.

Cons: It's a bit complicated. The site is really busy and there are a lot of options. We can get lost with all the graphics and sub-cat

As a user - i find this Software very intuitive and so far i learn it without any big issues

Mar 13, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: 1) Performance - fast. 2) Intuitive. 3) User friendly.

Of course i am not an Admin or have all the access - but i feel with the time - i can learn to teh point of Administrator. I wish to get to the point i can implement Bronto MP on my own.

Cons: 1. Complex - but i guess it comes with experience.

2. I feel without knowing API - i sort of not exposing myself to 100% bronto MP

Lengthy implementation, but overall good experience

Aug 03, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Bronto makes it easy to integrate with our other ecommerce platforms, and creates avenues to increase revenue through marketing with little human oversight once it's properly configured.

Cons: The amount of space/pricing for image hosting within Bronto is paltry

Overall: Bronto helped take us from an unsustainable growing cost in email marketing on another platform and essentially fix that cost as our company grows

Somewhat new to Bronto still; fairly robust esp

Aug 01, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Bronto has a pretty intuitive UI for the most part. I enjoy the automation tools. The workflows are pretty simple to use as well.

Cons: I would like to see Bronto integrate more with other tools. I would also like to see them go even further with email automation options.

Overall: I'm able to send emails to customers of our multiple brands. I can send triggered messages like browse and cart abandon.

I wouldn't use Bronto if it was free - use MailChimp instead

Jun 11, 2018
1/5
Overall

2 / 5
Ease of Use

2 / 5
Features & Functionality

3 / 5
Customer Support

1 / 5
Value for Money

Pros: Live chat customer support is very helpful.

Cons: Outdated user interface. Convoluted to say the least.

Account management on the back end dropped the ball every step of the way. From a botched implementation that took over 4 months to get fixed, to unstandardized training that wasn't going to train us on the apps we purchased as add-ons.

It takes weeks to get a follow up to an email.

Overpriced.

Missing obvious features, such as: automatically updating customer records to reflect if they returned an item (and the work around for this VERY common issue was never touched on in training)

Overall: Bronto is terrible. It is overpriced and the outdated.

Vendor Response

by Oracle + Bronto on June 13, 2018

I'm very sorry you haven't had a positive experience with Bronto. Please email me at customers@bronto.com and I will connect you with someone who can assist you.

Bronto does the trick.

Mar 12, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Bronto is a great product that contains all the features we looked for in an e-blast solution. We send thousands of emails to thousands of customers and Bronto has always been reliable.

Cons: It's weird how you have to "create" the list, then "attach" the spreadsheet to the list. The UI could be spruced up to be more intuitive.

Overall Good Product

Jul 31, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: I like the report functionality that is available. Account managers are also very responsive to your needs and training team is fantastic.

Cons: The tech support team can be very slow to respond. It takes longer to work through issues than it should.

We work through our email vendor and there are issues with the inflexibility of the platform

Mar 16, 2018
3/5
Overall

3 / 5
Ease of Use

2 / 5
Features & Functionality

3 / 5
Customer Support

Pros: I like the update to the email metrics report it has improved the visual representation of the email metrics.

Cons: The inflexibility to select a unique identifier other than the email address. This is caused issues with our members that update their email to receive our onboarding series as many times as they have updated their email address.

Super Easy To Use

Dec 06, 2016
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Comments: Bronto is very very easy to use. I love the fact that you can create an email in so many ways. There are HTML created layouts, HTML created emails, drag and drop, and so much more. Their customer service is very helpful and I love that they have a live chat for quick help needs. Our reps that we deal with on a monthly basis are very helpful and I enjoy chatting with them. I do wish that Bronto provided some more reporting though. Sometimes there are specific data needs I have, that Bronto does not meet. But for the most part, everything is pretty on par.

Probably the best

Sep 28, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: Ecommerce integration is excellent, CRM features are excellent, marketing automation is second to none.

Cons: Unfortunately the cost is very high. They put a lot of emphasis on the likely return of investment, obviously there's no guarantees however.

Capterra loader

Bronto is Neither the Best Nor The Worst

Mar 09, 2018
4/5
Overall

2 / 5
Ease of Use

2 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: It's reliable, never had an issue. They keep the platform bug free and updated.

It's pretty intuitive for the most part.

Cons: The design templates have not been updated in a very long time. Also, training. The platform does not help users be successful without charging them an arm and a leg. It's too expensive.

Overall: Web hosting and design.

Expensive but feature rich product

Oct 01, 2018
3/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: Lots of good tools for large-scale emailing.

Cons: Interface is clunky and not as much flexibility as I'd hoped it would have.

Overall: Pretty good experience although it could have some better interfaces.

We are just launching the program so it's still yet to be determined.

Mar 08, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money

Pros: The options to segment customers and follow up with them quickly. Though we have just started using this software, we are expecting it to help develop our business.

Quick and responsive, but not very flexible

Nov 21, 2016
3/5
Overall

2 / 5
Ease of Use

3 / 5
Features & Functionality

Comments: Creating and adapting new templates is not very easy with this email platform. Managing audiences could be smoother too.