Oracle + Bronto

Bronto Marketing Platform

4 / 5 6 reviews

Who Uses This Software?

High growth retailers that want to boost revenue with advanced marketing capabilities.


Average Ratings

6 Reviews
  • 4 / 5
    Overall
  • 4 / 5
    Ease of Use
  • 3.5 / 5
    Customer Service

Product Details

  • Starting Price
    $20,000.00/year
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
  • Support
    24/7 (Live Rep)

Vendor Details

  • Oracle + Bronto
  • www.bronto.com
  • Founded 2002
  • United States

About Bronto Marketing Platform

Bronto Software provides the leading marketing platform for retailers and other commerce-focused companies to drive revenue through email, mobile and social campaigns. Over 1000 organizations rely on Bronto to increase revenue through interactive marketing. Incorporating advanced automation, segmentation, transactional and triggered messaging, analytics, and e-commerce integrations, Bronto provides a complete solution for marketers to engage with their buyers and drive transactions.


Bronto Marketing Platform Features

  • Analytics / ROI Tracking
  • Campaign Segmentation
  • Channel Management
  • Contact Management
  • Content / Blogging Platform
  • Direct Mail Management
  • Email Drip Campaigns
  • Landing Pages / Web Forms
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Multivariate Testing
  • Referrals / Affiliates
  • Search Marketing
  • Social Marketing
  • Website Visitor Tracking

Bronto Marketing Platform Reviews Recently Reviewed!

Great for larger companies

Dec 05, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Bronto works with a lot of large, successful business and therefore has a good amount of experience in dealing with corporate clients and larger tasks. There are a lot of valuable features in Bronto and (most of) their strategists are pretty good.

Cons: Bronto is definitely not for the small business as the cost and features may be more than the start up desires. In addition, their tech support never seems to know what is going on when there is a technical issue. You can ask and ask again and they basically tell you, "It's being looked into." Problems do get solved eventually but they don't give you much insight as to why the things that are going wrong, are going wrong.

Overall: It provides a good solid foundation for all of our email marketing requirements.

best email and automation platform

Oct 23, 2017
5/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: - interactive and Intuitive Interface - Drag-and-Drop Automation - Tracking and Reporting - Post-Purchase Campaigns - Cart Abandonment Reminders - VIP and Loyalty Programs - Windows and MAC supported

Cons: - A bit difficult to learn the software but once you've learnt, its very easy to operate - With the acquisition, being under Oracle has had its challenges of learning new processes and procedures.

Great customer support

Dec 06, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Good customer support and useability

Cons: Hard to learn the program at first but excellent documentation and help section is helpful.

Overall: I've used the live chat and my company reps frequently and am always pleased with the service provided. I am responded to quickly and always get my questions answered. If I need to contact someone else, I am given the information to contact the right support team for the questions. Always a pleasure.

Super Easy To Use

Dec 06, 2016
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: Bronto is very very easy to use. I love the fact that you can create an email in so many ways. There are HTML created layouts, HTML created emails, drag and drop, and so much more. Their customer service is very helpful and I love that they have a live chat for quick help needs. Our reps that we deal with on a monthly basis are very helpful and I enjoy chatting with them. I do wish that Bronto provided some more reporting though. Sometimes there are specific data needs I have, that Bronto does not meet. But for the most part, everything is pretty on par.

Quick and responsive, but not very flexible

Nov 21, 2016
3/5
Overall
2 / 5
Ease of Use
3 / 5
Features & Functionality

Comments: Creating and adapting new templates is not very easy with this email platform. Managing audiences could be smoother too.

Bad Customer Service/Sales Swayed My Decision

Aug 27, 2015
3/5
Overall
3 / 5
Ease of Use
1 / 5
Customer Support

Comments: I have been researching new email software and talking with MANY ESPs of all market range. I came across Bronto and was intrigued by their niche platform. From the start they had tried to position them selves as an "exclusive" platform and made it feel as though you were trying out to gain their services. I received a demo and was impressed by the tracking capability along with the transactional revenue generating component that they have. Unfortunately, when it came to email design they have a dated editor. It wasn't up to par with the more innovated forward thinking programs that I had been seeing. Because of this I wanted to demo the product to see if I was worth dealing with the poor email creation tool, but I was then asked to schedule a third call to explain why I should be eligible for a demo. I then responded that I was unable to attend yet another call because I had other meetings and received a rude email back that implied they were too expensive for us and I would be better off with a lesser ESP. Honestly I was happy to got a sense of their attitude and lack of service before we decided to spend thousands of dollars with them. There must be problems when users try to test the platform, otherwise they would at least offer to screen share and demo in a nice manner.

Pros: Great tracking, retail ability, transactional, lots of data
Cons: Large but confusing interface, poor email creator program, terrible customer service( even before the sale?), relatively knew and still working out kinks , they don't offer standard features such as surveys, recently acquired so they may become another lost platform with potential

All in all hopeful company on paper and seems like they have a decent product but when it comes down to it they weren't a great fit due clunky interface and poor sales tactics