# Marketing Optimizer Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Marketing Optimizer Software - reviews, pricing plans, popular comparisons to other Campaign Management products and more. Source: https://www.capterra.com/p/81919/Hootsuite --- # Marketing Optimizer Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Marketing Optimizer ## What is Marketing Optimizer? Campaign management software for marketing managers that are focused on generating targeted leads and improving sales team performance. Marketing Optimizer empowers digital marketers with the tools and reporting to continually improve their lead generation campaigns. Marketing Optimizer integrates with all popular website testing, web analytics, and landing page optimization software. ## What is Marketing Optimizer used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/) Overall rating Based on 7 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $49 Per Feature, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## Marketing Optimizer alternatives Highest Rated [4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.6 (5,721)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.5 (1,132)](https://www.capterra.com/p/148516/Marketing-360/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [4.5 (243)](https://www.capterra.com/p/123868/Claritysoft-CRM/reviews/) Starting price $49.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness API Application programming interface that allows for integration with other systems/databases Auto-Dialer System that automatically dials calls Autoresponders Create and automatically send premade copy in response to customer messages Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Campaign Tracking Track the performance of marketing campaigns across multiple channels. Marketing Optimizer 43 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Application programming interface that allows for integration with other systems/databases System that automatically dials calls Create and automatically send premade copy in response to customer messages Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Track the performance of marketing campaigns across multiple channels. Manage various distribution channels, build relations with channel partners, and track their performance Centralized database of stakeholders and their contact information such as names, address, phone number etc. Manage, organize, and store contact information Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system A collection of customer information such as contact details, demographics, previous interactions, etc. Assembly of graphs and charts for visualizing and tracking statistics/metrics Ability to handle large datasets Send automated marketing emails based on user actions over a predetermined period Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Create and send email blasts/campaigns Predefined actions automatically performed on the occurance of specific events Track interaction history by documenting conversations for contacts Track and monitor a specific set of keywords Automatically identify and save contact information of potential customers Route and distribute your leads to third party buyers Manage the process of attracting and converting business prospects into leads Store information about leads or contacts and track, manage and nurture them throughout the sales process Engage with a lead throughout the sales process by actively providing information Score a lead on their quality or likelihood to buy based on certain behaviors Divide leads into buckets based on predefined criteria and routing rules Manage contacts across multiple mailing lists Automate workflows and trigger campaigns based on customer actions Manage multiple campaigns in one system A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. Tools designed to streamline the process of lead generation and management for sales teams Log and store the source of contacts/leads View and track pertinent metrics to find patterns and gain insights from data Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Track visibility and traffic from search engines Search and filter data across systems to locate required information by entering keywords or certain criteria Group leads or contacts based on their specific characteristics Add or remove subscribers from mailing lists Track the amount of time users spend on websites SaaS, web-based, online deployment What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface Get Advice We can help you find the software with the features you need. Features 4.0 (1) 4.0 Based on 1 reviews ## Pricing Free Trial Basic $49.00 Per Feature,Per Month ## Integrations [ Unbounce](https://www.capterra.com/p/145639/Unbounce/)[ VWO Testing](https://www.capterra.com/p/147639/Visual-Website-Optimizer/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.8 (5) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.8 (5) 4.8 Based on 5 reviews ## User reviews Overall rating 4.6 Based on 7 reviews Filter by rating 5(4) 4(3) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent OT Olivia T. Content Marketing Manager Marketing and Advertising ### "Simple yet effective Marketing Tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 March 9, 2023 Pros The automated capabilities, analytics, reporting tools and connectivity to other marketing platforms are the most useful features. Cons Connectivity to other marketing platforms is good but can still be improve. Such as connecting to big CRMs like HubSpot and Salesforce. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MM Michelle Miller ### "Robust software" 5.0 Overall Rating 5.0 5.0 Ease of Use 0.0 0.0 Features 0.0 0.0 Customer Service 0.0 0.0 Likelihood to Recommend 0/10 February 27, 2013 It's a really nice piece of software, once you get used to it. I liked being able to assign calls that came in to particular salespeople, so you could tell who was keeping up on call backs, and who wasn't. There was definitely a lot to learn, but their support staff is very helpful and patient with questions. Pros Assigning leads, automatic lead addition, automatic reporting Cons A lot of features, takes time getting used to. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. NT Nicholas T. Senior Director of Expansion ### "Marketing and Sales Managers Best Friend" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 0.0 0.0 Customer Service 5.0 5.0 Likelihood to Recommend 0/10 May 22, 2012 I recommend this product to all marketing and sales managers. Using the Aim system has helped our marketing and sales departments be able to truly track where we need to allocate our marketing budget. This has been a great communication tool for both of these departments. Before using the Aim system these two departments would waist time pointing the finger at each other when our sales dropped. Now if our sales drop, we are able to quickly determine if our campaigns have lost momentum or if our sales reps are just not closing. Pros All sales reps view data differently, what information one finds important might not be important to the the other. The user interface on this system is great! Our sales reps really like the way it allows them the ability to place the fields they find most important right where they want them. They also like how they are able to select criteria that allows them to capture important information on each lead. This helps them get a good feel for what the contact is looking for or experiencing at the moment. From a sales managers view point, this system is all I need to be able to effectively run my team, allowing me to be able to see which rep is taking which call, how long they are staying on the phone with each contact, and what their actual closing ratio is. Cons Usability was a problem for some of the guys at the beginning. This wasn't a problem with the system itself but reflected more on the guys learning how to use it. Since learning how to correctly work the system, we haven't experienced any more problems. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EG Eric G. President ### "AIM CRM met client management needs" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 0.0 0.0 Customer Service 4.0 4.0 Likelihood to Recommend 0/10 November 14, 2011 Overall the service, reliability and performance of AIM CRM was great and I would recommend AIM to anyone in the need for a client management system with robust tools. Pros AIM CRM was very easy to use and offered us the ability to highly follow our clients and their needs. Really loved the filter capabilities and ease of use for our employees. We greatly took advantage of the automation functions that saved us time and money by reducing errors. Cons Our needs were so specialized that we eventually needed something created for our specific business. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KM Kristal M. Closing Officer ### "Would absolutely recommend this product to anyone needing a database for multiple users. " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 0.0 0.0 Customer Service 5.0 5.0 Likelihood to Recommend 0/10 April 1, 2009 Would absolutely recommend this product to anyone needing a database for multiple users. It has simplified our process of keeping track of who has what client and what the status of each client is. No more Excel spreadsheets!! Pros ~ User Friendly ~ Excellent Customer Service / Training ~ Excellent Web Integration features and automation features ~ Love the track-ability of the status of all clients and contracts Cons ~ Email feature needs to be upgraded; works fine as is, but could have more features. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MR MIchael R. VP ### "The AIM CRM tool is excellent program for managing your leads." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 0.0 0.0 Customer Service 5.0 5.0 Likelihood to Recommend 0/10 March 26, 2009 The AIM CRM tool is excellent program for managing your leads. As a Real Estate office the leads and the system that manages them are the lifeline of our business. Comparing the features, cost and value that AIM offers compared to the competition - AIM offers a much better value without giving up any of the bells and whistles. The system does it all and more. I would highly recommend it to any business that manages leads and clients. Secondly I want to express my gratitude to the staff at AIM. They are always available and very supportive. I want to personally thank Stephen and Matt as there help and support being totally hands on with my business has greatly;y helped me. I cant say enough how much they have helped me understand and use the program. Loyal customer Michael Rich Pros Has all the features of the most roboust CRM software available today. Cons The system is very easy to use and the support from the staff is best I have ever seen. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SH Strother H. COO ### "AIMcrm is not only easy to use, but it is also incredibly powerful in it's design. " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 0.0 0.0 Customer Service 5.0 5.0 Likelihood to Recommend 0/10 March 20, 2009 AIMcrm is not only easy to use, but it is also incredibly powerful in it's design. It has an intuitive interface that is simple to learn, so for a beginner, it is a piece of cake to get up to speed. AIMcrm also tackles complex data management and tracking. The tools in AIMcrm for these purposes are also easy to learn and use. Many ideas that would take custom programming, AIMcrm has already thought of and included in it's design. You can capture, track and distribute data in just about any way you can imagine while also being able to automate the whole process. In short, AIMcrm is a terrific system and a fantastic value. For it's vast functionality, it is the best deal when it comes to web based crm software. Through our research and shopping, it is the most competitively priced software if it's kind on the Internet. Pros Easy, intuitive interface. Makes tracking clients simple and effective. Easy, yet powerful form building tools for data capture. Great customer service. Fast load time for a web-based application. Highly customizable. Strong automation functions. Scalable, especially if you want to resell lead data. Cons Seriously, none thus far and we have been customers for almost a year. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. 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