# Wistia Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Wistia Software - reviews, pricing plans, popular comparisons to other Video Hosting products and more.

Source: https://www.capterra.com/p/82313/Wistia

---

# 

 Wistia Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

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[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews)

Wistia

## What is Wistia?

Wistia is the complete video platform for business, with over 425,000 clients around the world. With Wistia, you can create, host, and measure the impact of your videos all in one place. The platform comes with tons of handy features, like a customizable video player, live webinar hosting, seamless integrations, industry-leading video analytics, and lots more. Plus, customer support is always on hand whenever you need a hand; just shoot us an email and we’ll get back to you in a jiffy. So go ahead and upload your videos into Wistia, import them with Wistia’s Zoom and YouTube integrations, or create new ones to power your marketing and sales efforts today.

## What is Wistia used for?

[Video Hosting](https://www.capterra.com/video-hosting-software/)[Video Management](https://www.capterra.com/video-management-software/)[Video Marketing](https://www.capterra.com/video-marketing-software/)

Overall rating

Based on 172 user reviews

Reviews sentiment

Positive

96%

Neutral

4%

Negative

0%

Starting price

$19

Flat Rate, Per Month

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

## Wistia alternatives

Highest Rated

[Gumlet](https://www.capterra.com/p/207067/Gumlet/)

[4.9 (202)](https://www.capterra.com/p/207067/Gumlet/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/207067/Gumlet/)

[4.8 (119)](https://www.capterra.com/p/10004414/Riverside/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[YouTube](https://www.capterra.com/p/237905/YouTube/)

[4.7 (920)](https://www.capterra.com/p/237905/YouTube/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/237905/YouTube/)

[Vimeo](https://www.capterra.com/p/122348/Vimeo-Pro/)

[4.6 (1,045)](https://www.capterra.com/p/122348/Vimeo-Pro/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

93%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/122348/Vimeo-Pro/)

[View all alternatives](https://www.capterra.com/p/82313/Wistia/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Customizable Branding

4.7 (14)

64.29% of 14 reviewers that rated this feature as important or highly important

Add customized logos and colors to align with company branding

Reporting/Analytics

4.4 (14)

64.29% of 14 reviewers that rated this feature as important or highly important

View and track pertinent metrics to find patterns and gain insights from data

Video Streaming

4.6 (14)

85.71% of 14 reviewers that rated this feature as important or highly important

Allows users to view videos without downloading media files

Privacy Options

4.3 (12)

58.33% of 12 reviewers that rated this feature as important or highly important

Allows users to secure content and data for any use.

Content Management

4.5 (11)

81.82% of 11 reviewers that rated this feature as important or highly important

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Video Editing

4.4 (10)

50.00% of 10 reviewers that rated this feature as important or highly important

Create professional looking videos by manipulating video footage with filters, special effects, trimming, filters and transitions

Wistia 92 features

Define levels of authorization for access to specific files or systems

Provide personalized marketing content

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Highlight content and/or make notations about parts of content

Application programming interface that allows for integration with other systems/databases

Track and analyze various metrics such as demographics, psychographics, behavior and other insights

Use tools to engage with viewers (e.g., commenting, chat room, polling, and Q&A)

Record audio or import/upload audio files

Combine and manage multitrack recordings

Upload audio and video files

Track visitors'/audience's responses across web pages and other optimized content

Branding videos with company logo

Upload multiple documents at once

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Communicate using direct chat or messages within the system

Process of displaying text on a television, video screen, or other visual display

Provides a channel for team members to share media files, communicate, and work together

Leave comments and notes on documents for others to view

Manage and track all internal and external communication conducted via calls, email, text, or chat

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Add customized logos and colors to align with company branding

Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.)

Pre-designed layouts that can be customized to match preferences and requirements

Import and export data to and from software applications

Reminders sent via email

Tracks metrics that provide insight into how a user interacts with any interface or product

Schedule and manage the logistics of activities and other gatherings

Plan an event's time and location

Create, save, and store files

Public or private sharing of digital files such as documents, audio/video, images, and more

Store and manage images

Allow the audience to interact or engage with the content

Automatically identify and save contact information of potential customers

Manage the process of attracting and converting business prospects into leads

Ability to chat online in real time

Live stream to multiple devices simultaneously

Producing & broadcasting a variety of live video content over the internet, spanning live events, presentations, webinars & interviews

Collection of images, videos and other digital content that can be used

Controls/tools to moderate the session

Allow multiple participants to present/co-host.

Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Supports various file formats

Includes a variety of messaging formats including industry-specific (EDIFACT, HL7, X12)

Record the audio of phone conversations for quality assurance purposes

Allow users to schedule a webinar with registration and record the webinar automatically in the cloud.

Monitoring and measurement of relevant metrics to assess the performance of IT resources

Enable custom polls/voting to facilitate decision-making or increase engagement

Broadcast live or pre-recorded presentations, including slides, videos, and multimedia content, over the internet

Allows users to secure content and data for any use.

Plan and coordinate all the resources, costs and time needed to execute assignments

Allow users to collaborate and ask questions regarding folders and/or documents within the system

Analyze and gain insights into data in real-time

Broadcast live video streams

Receive data and information in real time

Record live video calls to play later

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Plan availability and assign specific time slots for tasks and resources

Save a screenshot of your desktop as an image

Record and save a video file of what is happening on a computer screen

Digitally share screen view with others

Search and filter data across systems to locate required information by entering keywords or certain criteria

Optimize and manage the search engine optimization efforts for a website or digital content

Record active support and chat sessions for auditing and training

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Stream directly to social media channels

Market event via social media tools

Allows businesses to share their videos on social media.

Adjusting the speed of a video clip

Split the screen or display multiple presenters

Automatically create subtitles/closed captions

Gauge satisfaction and receive information for improvement and success

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Create, save, and re-purpose templates for emails, forms, etc.

Set up connections to third-party platforms to improve business processes

Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks

Allows the upload and storage of videos within the system

Record and playback video calls

Create original videos from scratch

Create professional looking videos by manipulating video footage with filters, special effects, trimming, filters and transitions

Store, stream and distribute video content across various online platforms.

Store and manage online video content

Helps businesses market their videos

Allow users to live stream from your platform for a fee

Allows users to view videos without downloading media files

Allows videos to be tagged with an identifier to enable easier search

Interact with data visualization elements, such as charts and graphs, to drill down into data

Track and analyze information regarding website visitors

Features

4.5 (163)

4.5

Based on 163 reviews

## Pricing

Value for money

4.3 (130)

Free Trial

Free Version

[View pricing plan details](https://www.capterra.com/p/82313/Wistia/pricing/)

Plus

$19.00

Flat Rate,Per Month

It includes:

-   Remove Wistia Branding
-   30 min. Max Length (per screen/webcam recording)
-   Background Music - some tracks
-   Basic Calls to Action
-   75 Media Limit
-   100 Archived Media
-   Email Integrations
-   View Stream
-   3 users
-   1 TB Bandwidth
-   Order Human-Generated Captions & Transcripts

Pro

$79.00

Flat Rate,Per Month

It includes:

-   60 min. Max Length (per screen/webcam recording)
-   Background Music - all tracks
-   Lead Capture Forms
-   Custom Calls to Action
-   Password Protection
-   5 Channels
-   500 Media Limit
-   500 Archived Media
-   Google Analytics Integration
-   Heatmaps
-   Exporting Data as CSV
-   Compare Media
-   A/B Testing
-   1 hr. Included Live Event Duration
-   100 Live Attendee Limit
-   Event Registration
-   Q&A and Polls
-   Chat
-   Email Reminders/Confirmations
-   Simulcast
-   5 Users
-   1 TB Bandwidth
-   Live Chat & Priority Support

Advanced

$319.00

Flat Rate,Per Month

It includes:

-   60 min. Max Length (per screen/webcam recording)
-   Background Music - all tracks
-   Unlimited Channels
-   2000 Media Limit
-   2500 Archived Media
-   Marketing Automation Integrations
-   Facebook ads Integration
-   2 hr. Included Live Event Duration
-   500 Live Attendee Limit
-   Event Customizations
-   20 Users
-   1 TB Bandwidth
-   Customer Success Manager

Value for money

4.3 (130)

4.3

Based on 130 reviews

## Support, customer service and training options

Customer Service

4.6 (127)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.6 (127)

4.6

Based on 127 reviews

## User reviews

Overall rating

4.7

Based on 172 reviews

Filter by rating

5(126)

4(39)

3(7)

2(0)

1(0)

Mentioned topic

Sorted by most recent

KS

Karandeep S.

Marketing Manager

Information Technology and Services

### "Must have platform for video hosting "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

February 2, 2025

It's a must have tool for all marketers. Makes it easy for tracking data when sending webinars and other video content over email marketing or simply hosting it on landing pages.

Pros

It's a great video hosting platform with brilliant analytics and lead capturing features that help marketers like me to get clear and in depth data. I also love how it integrates with Marketo

Cons

Pricing can be better. I am not sure if small businesses can afford the tool. Although it's feature rich, the tool can let some more features to be available under their free trial

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

ME

Marco E.

Trainer

Banking

### "Great Video Authoring System"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

0.0

0.0

Likelihood to Recommend

9/10

August 29, 2024

Pros

Simplicity in creating videos with tons of enhancements and measurements.

Cons

$400 for their Advance package seems a bit over price.

Switched from

[Adobe Photoshop](https://www.capterra.com/p/229092/Adobe-Photoshop/)

[Adobe Express](https://www.capterra.com/p/174232/adobe-express/)

[Articulate 360](https://www.capterra.com/p/156978/Articulate-360/)

[Adobe Creative Cloud](https://www.capterra.com/p/48969/Adobe-Creative-Cloud/)

We use all systems in addition to Wistia

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

JR

Joshua R.

Digital Strategy Manager

E-Learning

### "Wistia is the best business video platform for growing leads and engaging contacts"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

July 8, 2024

Overall Wistia has been a wonderful asset for us and has helped us develop a quality system for capturing, engaging and evaluating leads.

Pros

The webinar tool in Wistia offers a new way to host webinars and capture leads in a way that feels modern, unlike many other webinar tools that seem outdated. The ability to see where your videos are embedded is super helpful too as well as the video analytics to see how your content is performing.

Cons

It can be difficult to migrate content from channel pages to your regular library since they maintain a different URL structure. The options for webinar sign ups also don't allow full customization of fields to align with our HubSpot fields.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

MW

Madeleine W.

Web Designer

Marketing and Advertising

### "Best Video Host for Embeddable Videos"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

May 31, 2024

Pros

I liked how easy it was to customize the thumbnails and video players that I was embedding on my website. The UI is very user-friendly and there are many options to choose from.

Cons

It wasn't immediately obvious that you can link to timestamps in the video, but once I figured out how to it was a great additional feature.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

DA

Dave A.

Marketing operations manager

Marketing and Advertising

### "Simply the best!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

December 6, 2023

Trusted partner for all our video hosting and marketing.

Pros

Rock solid performance, excellent feature set, comprehensive documentation, integrations that work out the box.

Cons

User management features could be more comprehensive, but definitely not a deal breaker.

Alternatives considered

[Vidyard](https://www.capterra.com/p/125653/Vidyard/)

Reasons for choosing Wistia

Features, cost and ease of use was important and that’s what Wistia gave us.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

CM

Claire M.

Content Marketing Manager

Computer Software

### "Excellent video hosting platform "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

November 15, 2023

It’s an excellent platform for hosting and sharing videos and brilliant for embedding on web pages - they look far more slick than YouTube videos. The new auto-caption/transcribe feature is very handy too!

Pros

You can host videos in channels or projects, with channels providing a great public-facing playlist. The platform is really easy to navigate and very user-friendly. It’s easy to store and organise your videos and makes for a great hosting platform. The new auto-caption/transcribe feature is very handy too! It could do with some improvements, but I assume it works on machine learning and will become more accurate over time.

Cons

The only negative is being charged extra once you go over you allowance of videos. We are currently having to do an inventory of videos to determine if there are any that we can host internally (any that do not need to be shared publicly).

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

JF

Juan F.

Multimedia Production Specialist

Outsourcing/Offshoring

### "The video platform your Business Needs"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

November 8, 2023

Wistia has lots of features that have helped my company grow and save time. We have worked smarter and not harder thanks to Wistia.

Pros

So many things, like the CTR, but if I have to choose one, I would say is the "replace media" feature. This has helped me replace media that needed some updates, and that is embedded in many places, without having to upload or embed again.

Cons

For the moment, I haven't encountered a problem with the platform, and when I do, or I need help, Wistia helps me out with great customer service. (I can really say it is the best customer service I have ever experience)

Alternatives considered

[Vimeo](https://www.capterra.com/p/122348/Vimeo-Pro/)

[YouTube](https://www.capterra.com/p/237905/YouTube/)

Reasons for choosing Wistia

I prefer the features. Customer service worked great. The price was too high but after a video call with them, they created an awesome package that worked for my company.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AU

Anonymous User

Digital Marketing

Education Management

### "Excellent Choice for Companie looking for Video Hosting"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

July 13, 2023

Great experience overall as it helps teachers, and course creators host videos for long periods without any lag. Really Suggested to everyone who is getting in hosting videos online.

Pros

Fast and improved speed for hosting Videos compared to most platforms we have used.

Cons

There can be more Templates we can use for making more videos.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Rono K.

Web Developer

Computer Software

### "Wistia really changed how I edit and stream my videos, no downtime at all!"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

7/10

July 8, 2023

Wisti did come through when I needed a video to fromote a freelance gig, thanks for that

Pros

I love how Wistia allows me to smoothly stream my videos and I am able to curate my content thanks to their analytics feature.

Cons

To an individual user, Wistia can be a little expensive.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

WC

Will C.

CEO

Marketing and Advertising

### "I've used Wistia forever"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

June 26, 2023

We have used Wistia for years and years - initially hosting videos of our conference series in my previous startup, and these days for marketing and website videos. It's a great experience all round.

Pros

The simplicity and ease of use, coupled with powerful features under the surface if you need them. A few of the marketing features e.g. email gating are critical for us.

Cons

No particular downsides. There are a couple of features e.g. HubSpot integration that are only available on more expensive plans, but that's reasonable in B2B software.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/82313/Wistia/reviews/)

Popular comparisons

[YouTube vs Wistia](https://www.capterra.com/compare/82313-237905/Wistia-vs-YouTube)[Vimeo vs Wistia](https://www.capterra.com/compare/82313-122348/Wistia-vs-Vimeo-Pro)[Gumlet vs Wistia](https://www.capterra.com/compare/82313-207067/Wistia-vs-Gumlet)[SproutVideo vs Wistia](https://www.capterra.com/compare/82313-175499/Wistia-vs-SproutVideo)[Vidyard vs Wistia](https://www.capterra.com/compare/82313-125653/Wistia-vs-Vidyard)

[Dubb vs Wistia](https://www.capterra.com/compare/82313-203824/Wistia-vs-Dubb)[Loom vs Wistia](https://www.capterra.com/compare/82313-191187/Wistia-vs-Loom)[Vadoo vs Wistia](https://www.capterra.com/compare/82313-206043/Wistia-vs-Vadoo)[Brightcove vs Wistia](https://www.capterra.com/compare/82313-182078/Wistia-vs-Video-Marketing-Suite) 

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Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

[Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)