# Shopify Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Shopify Software - reviews, pricing plans, popular comparisons to other eCommerce products and more. Source: https://www.capterra.com/p/83891/Shopify --- # Shopify Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Shopify ## What is Shopify? Shopify is a commerce platform that allows anyone to easily sell online, at a retail location, and everywhere in between. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales. Shopify currently powers over 160,000 retailers in 100 different countries, including: Tesla Motors, Gatorade, Forbes, Amnesty International, Encyclopedia Britannica, Maxim Magazine, CrossFit, Black Milk Clothing, Herschel Sup ## What is Shopify used for? [eCommerce](https://www.capterra.com/ecommerce-software/)[Shopping Cart](https://www.capterra.com/shopping-cart-software/)[Small Business eCommerce](https://www.capterra.com/small-business-ecommerce-software/) Overall rating Based on 6,657 user reviews Reviews sentiment Positive 93% Neutral 5% Negative 2% Pros & cons Comprehensive e-commerce website builder Scalable solution for small businesses Frequent technical glitches and bugs Expensive monthly subscription costs Starting price $29 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Shopify?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.shopify.com&name=Shopify) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Shopify 4.5 (6,657) VS. [4.2 (1,291)](https://www.capterra.com/p/135618/Odoo/reviews/) Starting Price $29 Flat Rate, Per Month Starting Price $31.1 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (6,139) Ease Of Use 4.0 (1,020) Value For Money 4.3 (5,067) Value For Money 4.1 (825) Customer Service 4.4 (4,847) Customer Service 3.9 (714) ## Shopify alternatives [4.2 (1,991)](https://www.capterra.com/p/135757/NetSuite/reviews/) Starting price Contact vendor for pricing [4.4 (191)](https://www.capterra.com/p/124180/Brightpearl/reviews/) Starting price Contact vendor for pricing Highest Rated [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) [4.5 (1,039)](https://www.capterra.com/p/225601/WooCommerce/reviews/) Starting price Contact vendor for pricing [Learn More](https://www.capterra.com/p/225601/WooCommerce/) [Wix](https://www.capterra.com/p/169007/Wix/) [4.4 (10,598)](https://www.capterra.com/p/169007/Wix/reviews/) Starting price $17.00 Per User, Per Month [Learn More](https://www.capterra.com/p/169007/Wix/) [View all alternatives](https://www.capterra.com/p/83891/Shopify/alternatives/) ## Who uses Shopify? Based on Capterra reviews from the past year Talk to a software expert to get a free software list tailored to your business needs ## Pros and Cons Comprehensive e-commerce website builder 96% positive reviews out of 847 Most reviewers describe e-commerce website setup as fast, intuitive, and packed with essential sales tools. RUBY C MARKETER, 1 employee. "Shopify's user-friendly design enabled me, a beginner, to create an attractive online store quickly, utilizing customizable themes, app integrations, and reliable hosting for efficient e-commerce operations." Frequent technical glitches and bugs 64% negative reviews out of 543 Most users report recurring bugs, slowdowns, and inconsistent support, causing frustration and workflow interruptions. Debasish R Tech Lead, 10,001+ employees. "App is pretty unstable. when you select any navigation it took longer time to load." Scalable solution for small businesses 93% positive reviews out of 444 Most reviewers indicate small business growth is supported by user-friendly tools and affordable entry-level plans. Erin P Owner, 1 employee. "After trying a couple of different platforms, I have found Shopify to be the most robust and customizable and very accessible for small businesses." Expensive monthly subscription costs 64% negative reviews out of 243 Most reviewers describe monthly subscription fees and paid add-ons as costly, especially for startups and small shops. Eldar P Media Editor And Manager, 2 - 10 employees. "In my opinion, the monthly cost is expensive for someone who is just starting out with an online store. If you don't sell on a regular basis, the monthly cost can be a issue and not worth it." Streamlined online selling platform 93% positive reviews out of 432 Most users report online selling is simple, with broad sales channels and efficient payment processing features. Matt B Account Executive, 2 - 10 employees. "Shopify is a fantastic website than enables small businesses or sole traders to quickly comprise a online business to sell their products - me and many clients i work with use shopify and would not consider moving away" High transaction fee structure 77% negative reviews out of 239 Most reviewers find transaction fees, especially with third-party gateways, significantly increase overall operating costs. Rabie D designer, 51 - 200 employees. "These transaction fees, though they vary depending on the pricing plan, can significantly reduce profits, especially for companies with high sales volumes or low-priced goods." ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Order Management 4.5 (1,400) 59.00% of 1400 reviewers that rated this feature as important or highly important Shopify helps you efficiently process, track, and fulfill orders from a centralized dashboard. Reviewers appreciate real-time updates, automated customer notifications, easy refunds, and integrations with shipping and CRM apps. Some mention occasional technical delays or limited post-processing edits. Website Management 4.5 (1,266) 58.61% of 1266 reviewers that rated this feature as important or highly important You can easily customize and manage your online store with Shopify’s user-friendly website management tools. Users value the intuitive interface, variety of templates, and integration with apps, though some mention extra costs for advanced customization and limited free themes. Shopping Cart 4.6 (1,213) 58.29% of 1213 reviewers that rated this feature as important or highly important With Shopify’s shopping cart, you can offer customers a smooth, secure, and customizable checkout. Users highlight easy payment integration (Amazon Pay, Apple Pay, PayPal), abandoned cart recovery, and guest checkout. Some wish for more checkout customization without upgrading plans. Mobile Access 4.6 (1,178) 60.02% of 1178 reviewers that rated this feature as important or highly important Shopify gives you comprehensive mobile access, letting you manage orders, update products, track inventory, and monitor analytics from anywhere. Reviewers appreciate the responsive design, real-time notifications, and seamless experience, though some wish for more mobile customization options. Inventory Management 4.4 (1,166) 55.83% of 1166 reviewers that rated this feature as important or highly important Shopify enables you to track, organize, and update inventory in real time, with alerts and bulk upload options. Reviewers like the intuitive interface, low stock warnings, and integration with third-party systems, but some note limitations compared to dedicated inventory software. Catalog Management 4.5 (907) 53.58% of 907 reviewers that rated this feature as important or highly important Create and manage digital catalog of products/services with their details, specifications, and price Shopify 58 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Application programming interface that allows for integration with other systems/databases Create and manage digital catalog of products/services with their details, specifications, and price Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Record customer information, purchase history, and other notes A collection of customer information such as contact details, demographics, previous interactions, etc. Store and organize information about customers and previous interactions Add customized logos and colors to align with company branding Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Import and export data to and from software applications Protect sensitive data for digital privacy Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency Track products that are for sale at a reduced price or part of coupon promotions Integrates with eCommerce systems Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products Electronically collect payments for goods or services Digitally sign online documents Create and send email blasts/campaigns Pre-made examples and templates for emails For Retail Stores Designed for small businesses Reward loyal customers with gift cards which they can redeem for special offers and loyalty bonus Shopify enables you to track, organize, and update inventory in real time, with alerts and bulk upload options. Reviewers like the intuitive interface, low stock warnings, and integration with third-party systems, but some note limitations compared to dedicated inventory software. Track and monitor inventory items, such as raw materials, unfinished goods, and ready-to-sell items Collect, organize, and track inventory/product data including item numbers, descriptions, etc. Shopify gives you comprehensive mobile access, letting you manage orders, update products, track inventory, and monitor analytics from anywhere. Reviewers appreciate the responsive design, real-time notifications, and seamless experience, though some wish for more mobile customization options. Access the system via a mobile application Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Manage and support multiple languages Manage multiple teams and operations from a central location Process payments via multiple modes directly through the application Shopify helps you efficiently process, track, and fulfill orders from a centralized dashboard. Reviewers appreciate real-time updates, automated customer notifications, easy refunds, and integrations with shipping and CRM apps. Some mention occasional technical delays or limited post-processing edits. Integration with payment gateways to facilitate online transactions Offers multiple online payment options such as credit card, Paypal, gift cards, mobile payments, and more Accept, record, and reconcile financial transactions Present a catalog of inventory that customers can view Customize the specifications of a finished product to meet the particular needs of a customer Design, communicate, and distribute incentives to perform a specific action Oversee the process of issuing refunds Accept and track repeat orders View and track pertinent metrics to find patterns and gain insights from data Tracking, organizing, and controlling retail inventory throughout the supply chain and sales process Manage sales in retail stores Track and facilitate returns of products sold Reports specific to sales analysis for trends and strategies Calculation of consumption tax imposed on the sale of goods/services Optimize and manage the search engine optimization efforts for a website or digital content Manage and track orders being shipped to customers With Shopify’s shopping cart, you can offer customers a smooth, secure, and customizable checkout. Users highlight easy payment integration (Amazon Pay, Apple Pay, PayPal), abandoned cart recovery, and guest checkout. Some wish for more checkout customization without upgrading plans. Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access Manage the buying, selling, and holding of stocks Sample files or documents that could be customized as needed or used as is Set up connections to third-party platforms to improve business processes You can easily customize and manage your online store with Shopify’s user-friendly website management tools. Users value the intuitive interface, variety of templates, and integration with apps, though some mention extra costs for advanced customization and limited free themes. Get Advice We can help you find the software with the features you need. Features 4.4 (6,041) 4.4 Based on 6,041 reviews ## Pricing Value for money 4.3 (5067) Free Trial [View pricing plan details](https://www.capterra.com/p/83891/Shopify/pricing/) Basic $29.00 Flat Rate,Per Month It includes: - 24/7 Support - 2 Staff Accounts - 77% Shipping Discounts - Abandoned Cart Recovery - Currency Conversion - Discount Codes - Fraud Analysis - Free SSL Certificate - Gift Cards - International Market Management - Language Translation - Local Payment Methods - Manual Order Creation - Market Domains and Subfolders - Online Store - Sales Channels - Shipping Labels - Shopify POS Lite - Unlimited Products - Up to 4 Inventory Locations Shopify $79.00 Flat Rate,Per Month It includes: - 24/7 Support - 5 Staff Accounts - 88% Shipping Discounts - Abandoned Cart Recovery - Currency Conversion - Discount Codes - Fraud Analysis - Free SSL Certificate - Gift Cards - International Market Management - Language Translation - Local Payment Methods - Manual Order Creation - Market Domains and Subfolders - Online Store - Sales Channels - Shipping Labels - Shopify POS Lite - Standard Reports - Unlimited Products - Up to 5 Inventory Locations - USPS Priority Mail Cubic® Pricing Advanced $299.00 Flat Rate,Per Month It includes: - 15 Staff Accounts - 24/7 Support - 88% Shipping Discounts - Abandoned Cart Recovery - Advanced Reports - Currency Conversion - Custom Pricing by Market - Discount Codes - Duties and Import Taxes - Fraud Analysis - Free SSL Certificate - Gift Cards - International Market Management - Language Translation - Local Payment Methods - Manual Order Creation - Market Domains and Subfolders - Online Store - Sales Channels - Shipping Labels - Shopify POS Lite - Third-Party Calculated Shipping Rates - Unlimited Products - Up to 8 Inventory Locations - USPS Priority Mail Cubic® Pricing Plus $2,300 Flat Rate,Per Month It includes: - 200 Inventory Locations - 24/7 Phone Support - Localized Global Selling - Unlimited Staff Accounts - Customizable Checkout Page Value for money 4.3 (5,067) 4.3 Based on 5,067 reviews ## Integrations [ PayPal](https://www.capterra.com/p/207944/PayPal/)[ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Instagram](https://www.capterra.com/p/210721/Instagram/)[ Brevo](https://www.capterra.com/p/132996/brevo/)[ Stripe](https://www.capterra.com/p/123889/Stripe/)[ Zapier](https://www.capterra.com/p/130182/Zapier/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.4 (4847) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.4 (4,847) 4.4 Based on 4,847 reviews ## User reviews Overall rating 4.5 Based on 6,657 reviews Filter by rating 5(4268) 4(1906) 3(347) 2(74) 1(62) Mentioned topic Sorted by most recent CD Crystal D. Owner Arts and Crafts ### "Easy but expensive if you need help or adsona" 3.0 Overall Rating 3.0 3.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 March 30, 2026 My feelings are mixed. If you don’t need live customer service or support it’s a good product. Better for larger businesses Pros I use Shopify because it is basically a solid platform that is easy to use and the themes that are included are nicer Cons I hate that unless you pay more you don’t have live phone support. Also the fact that they charge for things including other providers like ticketing, surveys, mass emails etc Switched from [Squarespace](https://www.capterra.com/p/143461/Squarespace/) Too much down time on a regular basis and not enough chouces Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Admin, Customer Service, Marketing, and Sales Support Consumer Services ### "Satisfied user" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 30, 2026 I have been able to run and update our company website with no issues. I have also had success using the help chat for information on how to fix or do something. Pros I like the ease of making changes and updates to our website. I also appreciate how easy it was for me to learn how to navigate and update the website. Cons I wish it had a separate log in for members to have their own portal without having to use another application. Switched from [Wix](https://www.capterra.com/p/169007/Wix/) Starting a new page. We wanted something easier to manage. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Andrea G. Ristoratore Restaurants ### "Recensione Shopify" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 30, 2026 La mia esperienza complessiva con Shopify non posso dire altro che ottima. Negozi online e spedizioni a portata di mano, ottimo! Pros Il vantaggio che ho trovato usando Shopify è che hai tutte le spedizioni in un unica applicazione a portata di mano Cons Da quando utilizzo Shopify sinceramente non ho trovato una nota negativa da dover segnalare, app molto utile. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DB Dean B. Marketing manager Building Materials ### "Shopify Review" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 March 27, 2026 Pros Very good user experience, well thought out platform. Super easy to create and more importantly manage an eCommerce site. Cons Main issue is the lack of control over checkout and customer accounts. I know you can get a bit more with plus but the price jump is crazy. Switched from [Magento BI](https://www.capterra.com/p/167535/Magento-Business-Intelligence/) Magento while super customizable, was too difficult to maintain. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MT Miguel T. Owner Consumer Goods ### "Awesome selling tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 27, 2026 Made for simplicity, so anyone can jump in and start selling without needing technical skills. It’s a no brainer Pros It’s really easy to use for those that aren’t tech savvy , it’s simplified to make it easy for users to start selling Cons They NNED to increase the withdrawal limit up to 10k per day at least I sell a lot and would like to get my money out Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Diana F. Owner Retail ### "The way to go with Ecom" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 10/10 March 26, 2026 Pros I've been using Shopify since 2016. Built everything myself and the evolution and ease of the platform has been great. Cons I guess just making edits myself to the theme would require a bit of work with coding etc but now with Ai it's much easier. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AA Alex A. Smokes distributor Apparel & Fashion ### "Shopify review" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 3/10 March 26, 2026 I love Shopify it’s been super helpful for me and my wife’s business we have had a great opportunity with using it Pros My wife loves Shopify she owns a small business and that is the platform she uses for her payment really love the payment options the way the website is created. Super easy to use. Customer support is great data management the value for the money do you Shopify is wonderful Cons Really wasn’t a fan of the hold it put on my wife’s account it took a while for the funds to get able to access other than that it’s a great Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Assistant manager Retail ### "Shopify is a great deal. " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 25, 2026 Very good. After initial setup there is not much to worry about as the system is basically automatic after that. Pros Shopify is an easy to use application with great value for money. It's intuitive with several features. It's website design and payment options make things simple and convenient. Cons I did not find any true negatives using this application. Product options can be a little overwhelming at first, however. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AS ALFREDO S. lead Wholesale ### "shopify 100% " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 23, 2026 I like that I have the option to select my payment methods, and I feel safe because they have very strong cybernetic security. great experience every purchase. Pros 100% recommendable, I do my accounts day by day. Easy to use. Customer service is excellent. Cyber security is extremely secure. Cons Only once I think I couldn't enter the website due to the shopping congestion, I had to wait around 4 hours to be able to access it and make my purchase. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AL Angou L. HR Manager Non-Profit Organization Management ### "My Experience with Shopify" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 19, 2026 Overall, my experience with Shopify has been great. The tool has seamless features that makes things happen. The interface is easy to navigate which makes it an ideal tool for on-boarding. Pros I like that Shopify has great customer support team that is highly responsive and always ready to help. The offer efficient technical support which ensures teams do not under go down-time. The dashboard is intuitive and very easy to navigate even for users with no technical skills. Cons Shopify has been an exceptionally great tool for us. I have not experienced any issues with this tool. I really like it. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/83891/Shopify/reviews/) Popular comparisons [WooCommerce vs Shopify](https://www.capterra.com/compare/83891-225601/Shopify-vs-WooCommerce)[Wix vs Shopify](https://www.capterra.com/compare/83891-169007/Shopify-vs-Wix)[Squarespace vs Shopify](https://www.capterra.com/compare/83891-143461/Shopify-vs-Squarespace)[Odoo vs Shopify](https://www.capterra.com/compare/83891-135618/Shopify-vs-Odoo)[NetSuite vs Shopify](https://www.capterra.com/compare/83891-135757/Shopify-vs-NetSuite)[ikas vs Shopify](https://www.capterra.com/compare/83891-10006487/Shopify-vs-ikas)[Shopify POS vs Shopify](https://www.capterra.com/compare/83891-205337/Shopify-vs-Shopify-POS)[PrestaShop vs Shopify](https://www.capterra.com/compare/83891-134005/Shopify-vs-PrestaShop) [Lightspeed Retail vs Shopify](https://www.capterra.com/compare/83891-120491/Shopify-vs-Lightspeed-Retail)[Rain POS vs Shopify](https://www.capterra.com/compare/83891-140893/Shopify-vs-Rain-Point-of-Sale)[Shift4Shop vs Shopify](https://www.capterra.com/compare/14378-83891/3dcart-Shopping-Cart-Software-vs-Shopify)[BigCommerce vs Shopify](https://www.capterra.com/compare/83891-131883/Shopify-vs-Bigcommerce)[Stoqui vs Shopify](https://www.capterra.com/compare/83891-10037336/Shopify-vs-Stoqui)[Ecwid vs Shopify](https://www.capterra.com/compare/83891-143648/Shopify-vs-Ecwid)[Adobe Commerce vs Shopify](https://www.capterra.com/compare/83891-227129/Shopify-vs-Magento-Commerce)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. 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