# Page 11 | Shopify Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 11 - Is Shopify the right eCommerce solution for you? Explore 6657 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/83891/Shopify/reviews

---

Shopify

4.5 (6657)

[View alternatives](https://www.capterra.com/p/83891/Shopify/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated March 13th, 2026

# Page 11 - Reviews of Shopify

## Showing most helpful reviews

Showing 251-275 of 6657 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

MR

Marcia R.  
Real Estate Salesperson  
Real Estate  
Used the software for: 6-12 months

### "Great for starter businesses "

April 15, 2025

4.0

As a real estate agent with a small merch side business, I’ve found Shopify great for beginners. It’s easy to use and works well with a lot of apps, which helped me get started fast. My biggest issue is the support—it’s not great. Plus, many useful features cost extra, so expenses can add up quickly. Still, for small businesses, it’s a solid platform to start with.

Pros

I think shopify is great for beginners and small businesses, compatible with a lot of apps

Cons

What I like least about shopify is how they bring the cost down by using bad support and by using more expensive features

Review Source

VR

Verified Reviewer  
Graphic designer  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Shopify review"

December 1, 2024

4.0

It was a good experience, i like that it is versitile when it comes to what one can sell, and the easily customizable website templates

Pros

I like that it offers a 3 day free trial to test it out first.

Cons

It is a bit on the pricey side especially for those who are just starting out

Switched from

[EtsyMarketingTool](https://www.capterra.com/p/156476/BestAutoRenew/)

I switched from Etsy because I wanted to have more control of my business as Etsy is very unpredictable, they can shutdown my store anytime they want

Review Source

SW

Simon W.  
Owner  
Sports  
Used the software for: Less than 6 months

### "Very happy with Shopify!"

March 8, 2025

5.0

Excellent - very happy with the way it looks and how easy it is to maintain

Pros

Easy for a non-professional tech person like me to update and manage

Cons

The inability to integrate and show stock levels for mixed 'in stock' and 'drop ship' items/variants, despite engaging a professional to write custom code to achieve this

Review Source

VF

Valerie F.  
Owner  
Apparel & Fashion  
Used the software for: 2+ years

### "Perfect for my Small Business "

August 15, 2024

5.0

I’ve been using Shopify for several years and I have found it to be a very reliable easy to navigate system. It is perfect for my small business

Pros

The ease of use and the customer service

Cons

Keeping up with the constant updates.. They’re always great, but it takes a few minutes for me to navigate it again!

Alternatives considered

[Square Point of Sale](https://www.capterra.com/p/275802/Square-Point-of-Sale/)

Reason for choosing Shopify

More options, ease of set up & use.. website options

Review Source

DC

David C.  
Vice President  
Retail  
Used the software for: 2+ years

### "E-commerce Juggernaut"

October 13, 2024

5.0

Pros

Best in the class, every plugin and functionnality you can dream of are there

Cons

Subscriptions based apps can add it price very quickly and the monthly invoice can get quite expensive.

Review Source

CE

Cody E.  
Store Manager  
Retail  
Used the software for: 6-12 months

### "Shopify is Amazing!"

November 24, 2024

5.0

Pros

It's easy to use and the payment goes right to your card. They are very informative about using the platform too.

Cons

That I didn't start using Shopify earlier, It would have saved me a lot of time and effort.

Review Source

JT

Jörg T.  
Inhaber  
Retail  
Used the software for: I used a free trial

### "Schrott! Funktioniert überhaupt nicht!"

January 17, 2025

1.0

Nutze seit gut 2 Wochen das reduzierte Angebot und habe für hervorragende Produkte nicht einen Kunden als Traffic in meinen Shop bekommen. Werde wieder kündigen.

Pros

Nichts, unübersichtlich und bedienerunfreundlich.

Cons

Man versucht, sich auf Plattformen zu positionieren, plötzlich heißt es dann wieder "wird nicht unterstützt", warum auch immer.

Review Source

AT

Andrena T.  
Administration  
Financial Services  
Used the software for: Less than 6 months

### "Easy to use "

March 8, 2026

5.0

Overall I have had a great experience using it with no complaints. It allows you to track your items following purchase and very seamless.

Pros

Shopify is very easy to use and allows you to purchase items from multiple websites with ease. Allows you to track your purchases every step of the way.

Cons

I don’t have any negative things to say regarding Shopify it’s very versatile and easy to use and auto populates for the companies using it

Review Source

LB

Laney B.  
Owner  
Food & Beverages  
Used the software for: I used a free trial

### "Not satisfied"

March 13, 2025

1.0

Not good, I did not enjoy using it and became frustrated

Pros

I didn't like anything about it. It was not very customizable on the web side.

Cons

The website was so hard to work with and you have to pay a lot for themes

Review Source

MS

Mandy S.  
Owner  
Consumer Services  
Used the software for: 2+ years

### "Well-rounded Ecommerce Platform"

September 21, 2024

5.0

Overall, Shopify is a solid, affordable ecommerce tool for small and large businesses. Sometimse it can take some research or another app, but I've always been able to accomplish what I've wanted to accomplish using Shopify.

Pros

Numerous features for large and small businesses, good educational resources for troubleshooting problems

Cons

Many features require the use of a paid app, and their backend navigation is not always the easiest to use.

Alternatives considered

[Squarespace](https://www.capterra.com/p/143461/Squarespace/)

Reason for choosing Shopify

Shopify had more all over functionality - ie more website customizations, more granular product reporting.

Review Source

KG

Krista G.  
Shipping Specialist  
Cosmetics  
Used the software for: 1-2 years

### "Shopify Usage Review "

November 27, 2024

5.0

Pros

Lots of great features and easy to link with shipping platforms

Cons

Shipping through Shopify requires some additional steps compared to other platforms

Review Source

JM

Joseph M.  
Landscaping  
Consumer Services  
Used the software for: 6-12 months

### "Overall perfomance"

January 18, 2025

3.0

Great for being in a bind and need a business store setup in a little to no time situation, it’s definitely got a few areas I think could use overall improvement but for most it is a solid app and it definitely got a lot of options to diversify your business

Pros

The ease of setup of a business store on top to bottom everything is at ease of use I would say it’s pricey but at the end of the day, gotta pay for what makes it easiest when starting from nothing at all..

Cons

The monthly fee is a little high it definitely should be something a little more affordable but as I said sometimes it cost for such convenience

Review Source

RO

Rosie O.  
Lead Designer  
Design  
Used the software for: 2+ years

### "User-Friendly with a Price Tag"

August 9, 2024

4.0

Shopify is user-friendly, easily customizable, has great customer support, and with easy integration with social media and online marketplaces makes it a great choice. However, the expense and limited free themes are why it does not work for everyone.

Pros

Shopify is user-friendly, offers customization, and is great with inventory management. It integrates easily with social media and online marketplaces and has excellent customer support.

Cons

Shopify can be expensive, especially with transaction fees. The free themes are limited and migrating away from Shopify is not easy.

Review Source

NM

Ncamisile M.  
Owner  
Arts and Crafts  
Used the software for: I used a free trial

### "How to use Shopify "

September 7, 2024

5.0

Well I've gone through and still learning on how to use the app.

Pros

It's easy to use, and there is more products to actually choose from.

Cons

When you have to pay money first to be able to use the app.

Review Source

AN

Ayishatu N.  
Community Engagement Manager  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "great for estores"

October 16, 2024

5.0

I enjoyed the product when it needed to be used

Pros

it is user friendly and easy to set up when launched

Cons

Not being able to send emails to customers when needed

Review Source

TF

Tabytha F.  
Digital Marketing Manager  
Higher Education  
Used the software for: 2+ years

### "Easy, effective"

January 6, 2025

5.0

Super happy with the experience, including the ease of tracking marketing campaigns.

Pros

Ease of use, quick and easy to access analytics and it's been easy to train less technical colleagues to use.

Cons

The backend could use a UX refresh but nothing is truly a con.

Review Source

CE

Clarice E.  
Seasoning Production  
Food Production  
Used the software for: 2+ years

### "Shopify is great for beginners"

September 27, 2024

5.0

Pros

It's easy to maneuver when I am adding products and collections

Cons

The price of it a month is becoming too expensive and there should be a benchmark when you don't sell a certain amount of product or make a certain amount of money

Review Source

TF

Tom F.  
Customer Marketing Specialist  
Gambling & Casinos  
Used the software for: 6-12 months

### "Shopify Review"

March 31, 2025

4.0

Shopify overall has been easy to use despite its high price.

Pros

Shopify is great for customer engagement and relationship management. Easy to use dashboards.

Cons

It is quite steep on pricing. Getting full access to features is expensive.

Review Source

VR

Verified Reviewer  
Senior Account Manager  
Marketing and Advertising  
Used the software for: 1-2 years

### "Great for all user levels"

October 15, 2024

4.0

Overall, it's been a good experience and clients that have used Shopify for their websites seem to be happy. If we can minimize the login issues, that would make it even better.

Pros

It was simple for a non web developer to learn and pickup. The design interface is really easy to use and there seemed to be a lot of options. It reminds me of WordPress but just ecommerce focused.

Cons

A lot of options are a good things but also means it makes it hard to really feel like you know everything with the software. It did feel like we often had a lot of issues logging into our account, mainly from outage or down time from Shopify.

Review Source

EK

Elmare K.  
Owner  
Wholesale  
Used the software for: 6-12 months

### "Shopify review "

November 24, 2024

5.0

Very happy overall with site. Like i said cost bit high for small businesse.

Pros

It is easy to use. Easy setup and adding products. Would recommend

Cons

The cost every month us bit too high if you just starting.

Review Source

AE

Aymen E.  
Graphic Designer  
Graphic Design  
Used the software for: Less than 6 months

### "Good UI and easy to use"

January 6, 2026

4.0

I really liked. It was easy to use pretty quick to set up and add your business. A great tool to take ur business to the next level

Pros

The user interface is sleek and always updating. It is easy to use and quick to set up by just creating an account

Cons

There’s not a lot of customer or user support and the FAQ’s can be quite misleading. however, loads of videos are out there for help

Review Source

VR

Verified Reviewer  
Marketing Manager  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Great for beginners and advanced alike"

October 10, 2024

5.0

This beginner-friendly platform allows anyone to quickly set up an online store, yet it offers so many advanced features for experienced store managers that there's little to complain about. If I had to mention one drawback, it might be the pricing for smaller shops, which can sometimes feel a bit intimidating. Overall, it's a powerful tool for e-commerce at any level.

Pros

Such a beginner friendly website that enables everyone to open a onlien store quickly, yet it offers so much more for the advanced online store managers that it is hard to complain.

Cons

If I had to pick something it might be the pricing for smaller shops that can sometimes be a bit intimidating.

Review Source

VR

Verified Reviewer  
owner  
E-Learning  
Used the software for: Less than 6 months

### "Go ahead if you don't have enough knowledge"

November 14, 2024

4.0

Creating a website, obtaining a domain, and researching web hosting providers can all be handled relatively easily. However, not everyone can do this effortlessly; it requires considerable knowledge of computers and the web. And, charging a monthly fee for this basic knowledge is what Shopify does. It can be ok, but, instead of charging this fee from the beginning, if it is charged after a certain period once the business has stabilized, it could be a win-win strategy for both parties.

Pros

Not so difficult to get a domain name and build a website. Not so expensive to continue.

Cons

Not so appropriate to withdraw a fixed amount of money as fees every month from the beginning when future is not so clear.

Review Source

RA

Rob A.  
Founder  
Management Consulting  
Used the software for: 1-2 years

### "Best e-commerce platform "

August 27, 2024

5.0

Excellent software for e-commerce and is my go to choice.

Pros

Ease of set up, and the speed at which you can launch your store.

Cons

The additional costs to get a great theme rather than have to create one yourself. Saves time but is a hidden cost.

Alternatives considered

[WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)

Reason for choosing Shopify

Easier to set up than woo as I’m not a coder.

Switched from

[Wix](https://www.capterra.com/p/169007/Wix/)

Usability, ease of set up and integrations with other software systems

Review Source

AKM

Abdul Karim M.  
Owner  
Information Technology and Services  
Used the software for: 1-2 years

### "Best and reliable E-Commerce plartform for everyone"

November 22, 2024

4.0

My experience in Shopify has been positive due to it's reliability and provision adequate features to create and manage online store.

Pros

Easy navigation, best to start up and grow online store both for beginners and experience entrepreneurs

Cons

Transaction fees is high, some feature normally work in the app but does not in the website.

Review Source

Similar Products

Featured