# Page 18 | Shopify Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 18 - Is Shopify the right eCommerce solution for you? Explore 6657 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/83891/Shopify/reviews

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Shopify

4.5 (6657)

[View alternatives](https://www.capterra.com/p/83891/Shopify/alternatives/)

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Last updated March 13th, 2026

# Page 18 - Reviews of Shopify

## Showing most helpful reviews

Showing 426-450 of 6657 Reviews

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ER

Eloise R.  
Freelancer  
Information Technology and Services  
Used the software for: 6-12 months

### "Getting better Shopify"

September 17, 2021

5.0

Shopify, subsequently, is the ideal instrument for those looking for more noteworthy usefulness and better outcomes inside their web based business. This stage is particularly suggested for the people who don't have an enormous group to deal with every one of the requests or even the time expected to deal with the different undertakings of an online store. For the people who are searching for more prominent comfort, a novel plan, and simplicity of overseeing deals in their web based business, Shopify is an extraordinary arrangement. Be that as it may, if your store is just a little piece of your business, this may not be the best answer for you, and it is prudent to search for a less expensive and easier instrument. On the off chance that you've gotten this far, you get what Shopify is, the way and what the objective was the point at which it was established in 2006, how it works, the benefits and burdens, and for which second this arrangement is most suggested. Presently, you simply need to investigate this data to know whether it accommodates your plan of action or not. As we referenced in this article, one of the advantages of utilizing Shopify's foundation is definitively the ease of use and positioning of your site, two vital focuses for the accomplishment of your internet business. Anyway, what about looking at our total substance on SEO for internet businesses to guarantee that the primary elements identified with your online store's presentation are observed?

Pros

With guides focused on the individuals who are not exceptionally acquainted with instruments of this sort, one of the primary benefits of Shopify is its simple convenience. All things considered, with this internet business stage, you don't have to stress over the more specialized piece of the executives. One more ideal point for the individuals who utilize this instrument is the ease of use and responsive plan of the layouts accessible to clients. At the end of the day, you can have confidence about the nature of your site both on the work area adaptation and for cell phones and cell phones. For the individuals who don't have a lot of time to deal with every one of the undertakings of a business with the vital consideration, Shopify can work with even the administration of items and supply of your virtual store, for instance. Other than a remarkable and responsive plan, you can likewise deal with your web based business through the stage.

Cons

Notwithstanding offering Search Engine Optimization (SEO) techniques, Shopify utilizes some sub-catalogs that can hurt the SEO execution of your page. The URL of normal pages, for example, "About Us", don't have the ideal design to streamline your page's query items. Area names are excluded from any of the accessible bundles. What's more, facilitating for your page should be bought. For facilitating an email with your own custom space, you need to search for an outside instrument, like G Suite, for instance. The believability of your image can be influenced with an email that isn't interesting, for instance. On the off chance that your crowd is additionally global, Shopify may not be the most ideal choice for your business. All things considered, the device doesn't offer the likelihood to set up a multilingual store, for instance. That is, as indicated by your arrangements, this point can be a detriment for you

Reason for choosing Shopify

Lots of advantages offered.

Review Source

PS

Pedro S.  
Director  
Accounting  
Used the software for: 1-2 years

### "I really loved how they turned a complex thing in a such a easy to use website."

July 9, 2022

4.0

It was a really satisfying experience that made extend my license with Shopify and aiming to grow, even more, my e-commerce, because it was simple and easy to get what I was looking for to my website.

Pros

Shopify is extremely simple and easy to use. You doesn´t have to know hoe to code, all you need to select the awesome templates already on the platform. I also liked so much the 24-hour support team, a very excellent team.

Cons

It won´t be easy to transfer you content if you are not on an e-ecommerce niche. Also, the URL structure is not the ideal for SEO, which nowadays is extremelly important to e-commerces and for traffi.

Alternatives considered

[WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[Magento GP Connect](https://www.capterra.com/p/161390/Magento-GP-Connect/)

Reason for choosing Shopify

Honestly I choose Shopify because it was the most popular at the moment and easy to get to know on my country.

Review Source

Judah P.  
Senior Account Executive - Commercial Print  
Retail  
Used the software for: 2+ years

### "OK but MUCH room for improvement"

February 8, 2019

4.0

2014 = great 2018 = terrible I would encourage rep. to contact me.

Pros

When I first signed up for Shopify 4-5 years ago I thought it was the best thing to happen to ecommerce. Gurus were knowledgeable and accessible (via phone!), the product worked beautifully and it met my needs. Now that my business has grown and I'm finding that Shopify is not set up to handle a business of high growth. Shopify has grown so fast that the average conversation with a Guru has dropped from outstanding to barely acceptable. Most of the time, the I know more than the Gurus. Follow up from the gurus is also terrible. You can still reach them by phone but if you need to speak to someome in the company with more experience, you can only access them via email and they take FOREVER to get to you. So you can forget about getting any help from someone with real knowledge of the product. The native functionality is also only good for very basic businesses. For example, if you need to ship a single item in multiple boxes, you can forget about doing that natively in the app or taking advantage of their discounted shipping rates. If you want to get a custom app built, you can forget about getting any support on the API from the gurus because they don't know anything about API. Again, there is no escalation point for customers who have a higher level of needs. Want help from the Shopify Expert community? You can forget about being called and speaking to someone local. Most won't do it, I've tried. If you get a response, the best you'll get is an email that reads something alo

Cons

ng the lines of "I can do this for you." and it's from someone on the other side of the world that has no clue about you, your business, your country or it's customs. I could go on and on but in summary, I am HIGHLY disappointed with the level of support and in 4 years have gone from a loyal, enthusiastic customer to a highly disgruntled customer looking for new options.

Review Source

Haradhan D.  
Digital Marketing Excutive  
Computer Software  
Used the software for: 1-2 years

### "One of my most preferable ecommerce solution for sellers"

February 25, 2022

4.0

We easily showcase any product in front of our targeted audience this is a very nice thing and based on my overall experience Shopify is one of the best eCommerce solutions available in the world. The simplicity makes it more accurate and powerful.

Pros

A friendly user interface actually grabs my attention not required to build a store from scratch. Everything prebuilds available for our usage just use and customize as per our need. Also not required to manage to host anymore Shopify provided us the whole thing under their one single plan just pay the subscription and run a business on the go with maximum accuracy.

Cons

Management of catalog was very simple easily we add new product under our store and latter on when required we also edit any product information without any complications. Stock management is also very simple. And in another one thing was great support from Shopify team they always assist us to fix all little bit issue we feel.

Review Source

JM

James M.  
Small Business Owner  
Retail  
Used the software for: 2+ years

### "JAM Shopify Review "

August 1, 2022

5.0

Well, around the beginning of the pandemic, I noticed many stores at physical locations closing. People were panicking with uncertainty of where to look next for their clothing, their shoes, anything else they may need. I got into retail to give consumers the reliable option the next time stores regardless of the reason ever closed down again, the solution of coming to an online store, knowing it is always open for them. With the current Recession, this may happen once again, and in doing so, this solution becomes more reliable, with delivery not being a problem, and Shopify software running smoothly, it makes sense for such solution provided. On the flip side, currently Savepace LLC has an issue that Shopify software does not have an answer for at this time as there are no financing options available on the software. Even if there were, Shopify would still have no answer for about 6 months. Overall, from billing to the order management, the site speed to no visual issues, its been a wonderful pleasant experience, and I expect it to continue as I seek to upgrade the software in the near future.

Pros

I like how I am able to run my retail business with a ton of support behind it, there is so much software ranging from Shopify's own to others I integrate that making building, growing the business less stressful. I really, really, like Shopify's accounting software that leaves people stunned! It allows me to keep better track of sales, fees, costs, and also allows me to project where finances may be within the next few months. I really like how the software updates without asking me to, updating in the background as I continue focusing on doing what I need to do with my store. The pricing of the software has always been reasonable, never too expensive, and never cheap, and, is based on my need. I really like how popular the software has become too, and the positive impacts it has worldwide such as saving small business owners a ton of money, choice of upgrading when ready, letting me know ahead of time when announcements about the software, and, anything else that maybe extremely important. As for integration, it depends on the app I choose, because while it may be easy to integrate onto the software, certain apps can be difficult to remove from the software once it has been integrated fully.

Cons

There is a passive-aggressive push for a Commerce plan to use on the software. Sure, for small businesses already on its mid approach that's appropriate as the developers should assist them as much as possible, but for many struggling business, the constant passive-aggressive push when logging onto the software can be a real pain, especially when focusing on order management. Regarding integration, certain apps require the software origination or for additional payments to process sort of like 3 months of back rent, even when it feels like its 3 months fronted rent before you can see that the integrated app has been removed. I advise Caution which apps users integrate overall. The design of it in the background could use a change. Its been three years. The software needs more style!! The security of it could use incorporation of VPN users, and currently the software does not have this.

Review Source

SS

Sachin S.  
IT Sales Manager  
Information Technology and Services  
Used the software for: 2+ years

### "Simplest and robust eCommerce store for your business"

September 23, 2022

5.0

Shopify is one of the best eCommerce store builders available worldwide and the users like me confirm it. At this pricing, shopify is offering a lot than expected. Super easy front-end for customers, easy shopping experience and robust admin panel for store managers makes it a great product. I will highly recommend Shopify if you are looking for an eCommerce store.

Pros

Shopify eCommerce stores are easy to launch as it only take minutes to setup the store. The price range is also quite inexpensive as the basic plan comes up in only few bucks. The Admin console is having all the features needed to manage an online store from order management to inventory management to payment gateways, everything is there.

Cons

There are no significant cons associated with Shopify but yes, SEO needs to be improved and there must be free extensions available to enable stores for additional features as the other platforms like wordpress offers.

Review Source

Pratik P.  
EDP IT Manager  
Design  
Used the software for: 2+ years

### "Modern ECommerce Management, Too Fast and Secure ! Love the Interface. Easy among its Peers"

June 10, 2021

5.0

Excellent and Good, by the process. Shopify Exceeds the metrics in Managing Online store

Pros

Shopify is always available for any amount of workloads, API Access and Shopify Partners ECosystem are the Crown Jewels.

Cons

Shopify Plus is a Costly Experience, The Basic Plans should start the Experience of Selling Online. Partners are difficult to find in across Countries

Alternatives considered

[OpenCart](https://www.capterra.com/p/143516/OpenCart/)[Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/)[WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[Adobe Experience Cloud](https://www.capterra.com/p/230386/Adobe-Experience-Cloud/)

Reason for choosing Shopify

API Access and Hosted ECommerce Solutions for Brands, Lowest Release to Market Time for Products. Bigger Volumes of Variables e.g. Customers, Products, Content. 3D Products are Charm and not available across its Peers.

Switched from

[OpenCart](https://www.capterra.com/p/143516/OpenCart/)

Shopify does have more connectivity and accepted universally, Shopify has good Development Ecosystem.

Review Source

Emeka O.  
Trainer  
Marketing and Advertising  
Used the software for: 2+ years

### "Want to start Drop Shipping? Meet Shopify!"

September 19, 2019

5.0

Generally, Shopify has been an awesome service. I was able to build many sites with it. Ecommerce and Drop shipping is very easy with Shopify. With Shopify, I didn't have to bother about hosting my store or making my site secure. All these were taken care of by Shopify. It's ease of use for drop shipping is second to none, and I didn't have to be a programmer to enjoy it. The only turn off I had while starting was the initial cost because I wanted to start on a very lean budget. It's ease of use is beautiful. Using Shopify is fun.

Pros

I love many things about Shopify. Honestly, I've not fallen in love with any other alternative as much as I have with Shopify. The pros of Shopify includes: 1. No Hosting required: This is a beautiful part of Shopify. With Shopify, I never had to worry about purchasing a hosting plan. Shopify hosts all merchant accounts on their server. 2. Free SSL: I love this a lot. With some other alternatives, a user may need to purchase an SSL certificate to keep his/her site safe, but not with Shopify. Shopify provides free SSL for all users. 3. Easy to use: With Shopify, I was able to get up and running in about half an hour. No programming skills required. Customising and tweaking everything can be done in about an hour. This is beautiful compared to alternatives. 4. Free trials: Shopify allows a new user to tryout it's services for complete two weeks without paying any money if the user desires. Being curious, I had to try the free service before deciding to make any purchase. 5. Easy to install apps: Shopify have apps to help users add functionalities to their websites. The apps are very easy to install. Their are both free and premium apps on Shopify. 6. Easy payment collection: Shopify has it's own payment system for users. This allows users collect payment for products and services from their customers. The payment processing fee varies from plan to plan. 7. Easy to integrate with drop shipping services: A large chunk of Shopify users are drop shippers. This is a plus.

Cons

Inasmuch as I so much love Shopify, honestly, there are a few turn offs. They include: 1. Expensive: For a starter, Shopify may be very expensive compared to alternatives like woocommerce. With woocommerce, a user can build a free forever ecommerce/ drop shipping site. The user only need to purchase a hosting service and an SSL certificate if need be. 2. Some apps are not available: I opted to using another payment gateway other than Shopify's. The issue I had was that I couldn't find the app for my desired payment processor on the App store. By this, I was compelled to use another payment processor. 3. Premium Apps: Shopify apps helps users add features to their websites. The con here is that many of the apps are premium apps, and should be paid for. This means that apart from the money one have to pay to use Shopify, the one still need to pay some more to have his/her desired apps installed. This can be a turn off for newbies, and others users. Apart from those cons, Shopify is a beautiful app to use.

Review Source

AS

Arielle S.  
Owner/Designer  
Retail  
Used the software for: 2+ years

### "The best place to start for e-commerce"

August 30, 2022

5.0

Overall, I think Shopify is the place to be if you are a small business with an online shop. It's functional, organized, and looks professional to your customers. It's not the most simple to learn, but it's not too complicated and once you figure it out it's smooth sailing.

Pros

I love the assurance that the site you build will look good and function well, and the back end capabilities as far as analytics, taxes, shipping, and customer information are totally on point. A great place to start for a new online business

Cons

I always wished the site building part was more customizable, I felt it wasn't flexible enough for the styles I wanted. I think the new versions of the Themes (the 2.0's) are a thousand times better, and so it's not really an issue anymore

Alternatives considered

[Wix](https://www.capterra.com/p/169007/Wix/)

Reason for choosing Shopify

For the e-commerce aspect, and the financial and money management/taxes on the back end

Review Source

MH

Michael H.  
Analyst/Product Specialist  
Information Technology and Services  
Used the software for: 1-2 years

### "Best Ecom Setup There Is"

December 19, 2021

5.0

I have been using Shopify for over a year, and it is perfect for doing ecommerce. I have built several stores using this product and it is now down to a science where it takes less than a day to research, setup and run a store on Shopify.

Pros

If you are doing ecommerce, Shopify is it. From product selection, sales, fulfilment, customer retention and increasing lifetime value of customers, this all in one platform does it all. With the use of apps, it possible to extend the functionality of Shopify to manage any scenario.

Cons

Based on the use of apps, it may see your monthly cost increase and slows down the website you are using to sell

Alternatives considered

[Wix](https://www.capterra.com/p/169007/Wix/)

Reason for choosing Shopify

Easier to use.

Switched from

[Wix](https://www.capterra.com/p/169007/Wix/)

Shopify is better than Wix by far. I did not need to know coding, or be a programmer to make Shopify work the way I wanted it to work.

Review Source

HB

Henry B.  
CTO - Chief Technology Officer  
E-Learning  
Used the software for: 2+ years

### "Good platform, great value"

February 4, 2024

4.0

Overall, Shopify has been a great app for my company, and we've only ever used it. It just has boosted our sales so much with its clean interface and easy product tracking functionalities.

Pros

I like that Shopify is by far the platform that makes it easiest for you to manage your products and shop overall, it also gives great analytics details of what your customers look at before they make a purchase.

Cons

The thing I disliked most about Shopify is the lack of ease in customizing the User Experience of your shop, it is doable, but it is not super easy for the average person to figure out.

Alternatives considered

[Wix](https://www.capterra.com/p/169007/Wix/)[Square Point of Sale](https://www.capterra.com/p/275802/Square-Point-of-Sale/)[Square Payments](https://www.capterra.com/p/170278/Square-Payments-Processing/)[Squarespace](https://www.capterra.com/p/143461/Squarespace/)

Reason for choosing Shopify

We chose to go with Shopify over these alternative products because Shopify allowed us to see the biggest picture into what out customers were thinking when they were purchasing our products. Additionally, we feel that Shopify is the platform in which it is easiest to manage our products, inventory, and shop.

Review Source

RZ

Randi Z.  
Owner  
Marketing and Advertising  
Used the software for: 2+ years

### "Shopify is Go To for Building Any eCommerce Physical Product Store"

September 21, 2019

5.0

Shopify is amazing. Building an e-commerce website on your own or with a developer is ultimately complex. Shopify has made this a simple experience. Building your own eCommerce site typically would require you to pay for a lot of things in all different places such as hosting with GoDaddy and a URL and then you need to buy all this different plugins from different developers. It becomes a headache. Your site can also crash and get buggy as a result. Shopify is an all-in-one solution and will usually never crash unless all of Shopify is under maintenance. It's just a really great software and a must use if you're building an eCommerce website for the first time. You can start with Shopify and most likely find all the features you need to keep your site there for the long haul.

Pros

Shopify allows even a beginner to build a really nice looking, responsive eCommerce site. You offer templates that you know help store owners be more successful. They are already designed really well and someone just needs to switch out elements to make the store their own. You made it easy to buy a domain, a template and hosting all in one place. You also have it easy to setup your sales tax which on platforms like Magento and Wordpress can requires additional plugins that can be a headache. You connect well with distribution channels such as Amazon and eBay and I can manage my inventory quantities all in one place.

Cons

Cons is of course with any DIY software limitations within the software. You also to customize this need to work with developer who really knows Shopify and deep coding experience, versus building a website on Wordpress, millions of developers know wordpress, Shopify has less true experts to choose from.

Alternatives considered

[Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/)[WordPress](https://www.capterra.com/p/131687/WordPress/)

Reason for choosing Shopify

Just re-iterate before you are an all in one solution and very easy to setup, with high converting templates at your finger tips. Just start an account and plugin your products...

Switched from

[WordPress](https://www.capterra.com/p/131687/WordPress/)

When I did Wordpress eCommerce sites I ran into the headaches of needing multiple plugins, plugins need to stay updated or can cause bugs/glitches in your site. My clients sites if not properly maintain ultimately would break so I now use Shopify for all my clients ecommerce needs.

Review Source

Jeremiah P.  
Head of Technology  
Marketing and Advertising  
Used the software for: 2+ years

### "Hands down the easiest eCommerce platform"

January 7, 2020

4.0

I resisted Shopify for a long time because I absolutely love WooCommerce and the concept of open source software. Over the years Shopify has won me over with it's ease-of-use. If your site requires a very high level of complexity, i.e. dynamically generating ebooks, built-in queue technology, sophisticated subscriptions, etc. I'll usually recommend using something like WooCommerce. Or if you literally have zero budget for a website... Otherwise, it's Shopify all the way. Shopify's prices are very fair, it's easy for admins and staff alike to use, and it integrates with all the most critical 3rd party tools. There are very rare cases in which you won't have access to a technology you want, and if that's the case the API is robust enough to allow for a custom developed solution to most of those problems. Shopify is arguably the best overall eCommerce platform, with WooCommerce being the only other system that gives it a real run for its money.

Pros

Shopify is the easiest eCommerce platform and offers an excellent combination of ease-of-use and power. I love WooCommerce (have used it for site builds since 2012), but Shopify has become my new go-to for basic eCommerce builds in recent years. If you know what you're doing you can literally get a simple Shopify site up and running in less than 2 hours. The plugin and theme marketplaces on Shopify are phenomenal. They're not as extensive as the WP plugin marketplaces, but the overall quality is better, making up for the quantity gap. There are still a few holes compared to something like WooCommerce, but Shopify will do 95% of what you could imagine doing on an eCommerce site, and do it easier than anyone else. Stability may be the biggest selling point of Shopify. Because you don't control the server, database, or mid-tier code, the hard maintenance is all done by Shopify automatically. Most serious eCommerce businesses make back their subscription just in the maintenance cost savings.

Cons

Shopify is not nearly as flexible as something like WooCommerce or Magento because you don't have access to the server's backend code or the database. This makes it harder (and sometimes even impossible) to build out really sophisticated solutions to difficult data oriented problems. That said, those kinds of problems are rare and most businesses will be able to find alternative solutions. Shopify is going to run you $30/month+. Compared to a lot of the open source options out there this can feel expensive. Apps can drive that price higher very quickly. For most small businesses they're going to find themselves paying $50-$100/month for the features they need to drive their online sales. If you're willing to go without some functionality (or find a free alternative) you can keep that cost in the $30-$50/month range.

Alternatives considered

[WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[Magento 2 PWA POS](https://www.capterra.com/p/185080/Magento-2-PWA-POS/)[BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/)

Reason for choosing Shopify

Ease of use and stability. All the other systems require more technical understanding. Even for techy people there's something nice about working with a system that just works.

Review Source

TB

Tina B.  
owner  
Retail  
Used the software for: 2+ years

### "low cost full control online store "

March 18, 2022

5.0

i have had my shopify now for 3 years and am growing everyday. I can contact help when needed lots of free helpful apps to keep my moving forward.

Pros

i love that i dont need to know or understand computer code to make and run my website. and can still make a top quality web store.

Cons

when it comes to bulk editing products a lot of the time it doesnt go through and i still have to do it manually

Reason for choosing Shopify

shopify had the most features at the lowest cost. and just starting up not knowing if i would sell anything it was a must for me to keep monthly cost down...

Review Source

RG

Raymond G.  
Freelancer  
Computer Software  
Used the software for: 6-12 months

### "Not all that bad"

May 17, 2022

5.0

Pros

There are 1,000,000 easily overlooked details that influence achievement. The majority of them are easy. You simply have to sort out some way to do them and invest the energy to sort things out

Cons

There are a ton of videos and blogs and podcasts. But what worked for me may not work for you. What worked for me was just consuming all of it and figuring out which one resonated with meadvanced by doing. There are 1,000,000 easily overlooked details that influence achievement. The majority of them are easy. You simply have to sort out some way to do them and invest the energy to sort things out There are a huge load of recordings and web journals and webcasts. Be that as it may, what worked for me may not work for you. What worked for me was simply consuming every last bit of it and sorting out which one reverberated with meJust my $.02: I've been selling on the web

Review Source

AO

Alan O.  
Website Manager  
Apparel & Fashion  
Used the software for: 6-12 months

### "Shopify has convinced me "

April 12, 2022

5.0

Pros

Shopify has changed the game when it comes to making a online store it has me very been easier.

Cons

Shopify could always add new vendors to help online stores access more products to give more choice to the consumer but I can only see them adding more over time.

Review Source

JF

John F.  
President/C.E.O  
Real Estate  
Used the software for: 1-2 years

### "Shopify Review"

October 29, 2020

5.0

It has truly been a very wonder asset to my company as well as other companies I am associated with. Its ease to not only display products, get the word out, and interface with other websites for maximum exposure is excellent. The ability to track sales, and collect funds virtually anyway possible is great. Their customer service and care is way better than most companies. Finally, the ability to use it on so many devices allows for almost any player independent contractor, etc. to be able to convert products into sales anywhere with a cash register basically in their pocket.

Pros

The product is very easy to use, contains multiple components beneficial to any business, and customer support is fabulous. All of its portals are self explanatory for the most part. In the rare occasion something is not understood or an error occurs, customer service is very thorough in helping solve the issue. They don't make you feel uneducated, or like you're bothering them, often they offer tips and tricks to help make your overall content better. I have personally spoken with many support people whom also have shopify accounts. They were nothing but a pleasure to speak with. Also, whether drop shipping, selling own products/services, or almost any type of business that exchanges money, this has it all. From manual entry sales, to point of sale systems, to cash payments, it tracks everything, and provides multiple options so customers have a choice in how to pay. Its ability to allow multiple people to log in such as employees or other people allowed to make sales with such ease is wonderful. The best part, is it can be accessed through any computer, smartphone, tablet, etc.. No need for expensive software or register machines anymore.

Cons

There really is not much I can say negative. For what they offer, they are pretty much spot on. Maybe the fact its not free.. :) but nothing this good could, nor should be free.

Reason for choosing Shopify

We looked at hiring an individual to take over this sector. What they would have done we do not know. Shopify gave us the ability to not have to hire that person. Saving us money in the end.

Review Source

Karim H.  
Beauty Supply  
Apparel & Fashion  
Used the software for: 6-12 months

### "Shopify Review"

May 29, 2022

5.0

Best marketplace app by far for free. At least until you get in the app.

Pros

I liked the refunds/extra links, so we can negotiate prices and if someone didn't like a product I can give a refund. The extra links if someone wants to check out my reviews on YouTube about items.

Cons

The only thing that bugged me was that you had to pay to have a marketplace set up, considering this is an online marketplace, similarly to a garage sale, (which costs nothing to set up)

Review Source

PD

Pankaj D.  
Co-founder  
Alternative Medicine  
Used the software for: 6-12 months

### "Easy to use, best for ecommerce portals"

March 18, 2022

5.0

Overall the experience has been very satisfying. We had one website on Shopify and have chosen Shopify again for the second brand we have launched too. There couldn't be a bigger testimony to a product.

Pros

Shopify back end is easy to use. Once you have setup the store, any customisations are easy like a plug and play model. The themes are also decent and offer you free as well as paid themes to chose from. Some research might be required to arrive at exactly the features you are looking at from your website.

Cons

I think the charges are too high. A fixed cost / month + transaction charges add up to a high value for a business like ours. If it was either one of the two, it would it far more affordable.

Review Source

aA

ahmed A.  
fadil  
Airlines/Aviation  
Used the software for: 1-2 years

### "the best in the market"

July 23, 2023

4.0

it was a good experience working with Shopify, I make good money on this platform, and customer support help me and provided me with a Stripe gateway to accept payment from all countries

Pros

free trialeasy dashboard and analyticsemail marketing integratedsmart notificationeasy integration with third-party appsyou can use it for dropshipping and digital product

Cons

some themes in the platform are expensivethey did not use the power of Ai in some countries, they don t support Stripe

Switched from

[ShopBase](https://www.capterra.com/p/227708/ShopBase/)

easy payment integration and they give you winning products

Review Source

DA

Desta A.  
Manager  
Marketing and Advertising  
Used the software for: 1-2 years

### "Honest and open review of Shopify"

February 10, 2022

5.0

My print-on-demand web store was powered by Shopify (which is not active anymore for commercial reasons, but I still keep my account there so I am still a paying customer). Technically, the system is simple to use, and the customer service is superb. Shopify provides you with a few design templates to begin with, which you may need some assistance customizing if you have a specific idea for the look of your future website. That was the most difficult element for me, as it always is when creating a good-looking website. If you opt with something easy, you'll be able to get your store up and operating in a matter of hours - no coding required. And that was i did mostly. I highly recommend Shopify if you are like me.

Pros

I like Shopify's robust backend editor and inventory system, which have helped me manage – and scale – larger stores. I also like Shopify's ability to sell via many channels, such as Facebook, Instagram, Amazon, and eBay. Its unique design functionality and versatility, allow me to choose from a variety of free and paid themes, as well as its extensive library of apps and third-party extensions, all of which help with taking my business to the next level. I like that it accepts over 100 different payment methods and has its own payment gateway, Shopify Payments. Their round-the-clock customer service is also excellent.

Cons

Its inventory has very modest functionality and limited sales channel compatibility, as well as US-only features like real-time delivery, which isn't available anywhere else in the world, to my knowledge. Its inability to support simultaneous discounts is also a flaw. Shopify is also overly reliant on third-party apps, which makes my job more difficult because I have to familiarize myself with all of these addons and the necessity of using other third-party apps to truly enhance the functioning of your store. Shopify also has high transaction fees, which is fine while using Shopify Payments, but it adds up and becomes a significant cost, especially when combined with other payment gateway rates. As a result, it is more costly than it appears.

Review Source

heather T.  
owner  
E-Learning  
Used the software for: 2+ years

### "Why I chose Shopify (but also use other platforms, too)"

January 10, 2020

5.0

I'm a fan - their customer service is excellent, and I've never had any issues with downtime or anything like that.

Pros

I have an online shop to support my podcast on Tudor history. I originally set up my shop thinking I'd sell some fun leggings using print on demand vendors. And it's grown into a bit of a behemoth. Which is great! Here's the thing - lots of creators use Redbubble and Spreadshirt and other places like that, which is fine, but the difference is that when you do that, they handle the entire sales process. This is fine if you don't want to know your customers, but if you're running an online business, then being able to capture that sales information, and get mailing list sign ups, is crucial . You can still use print on demand vendors, only this time you control the entire sales process. Everything is branded for your business. The tags in the leggings are branded for you. The mailing address is your company. It's all yours. Of course, the downside is that you also have to handle the customer service questions that would normally go to the Zazzle equivalent. But if you are really wanting to build a business around your customers, you want that touch point. And you get to keep all the profits. With all the apps, you can have a store that really expresses who you are, and lets you control the entire sales process.

Cons

I'm not a fan of how much is only included in the more expensive options, and how much is only available through paid apps. Of course it's great to have the options at all, but it's very easy to start to run up high bills. At one point I was paying close to $100/mo for all my various apps! I also still use other marketplaces like Etsy because it's the distinction between selling at a church craft fair and setting up your own shop. At the church craft fair you're pretty much guaranteed some kind of traffic. With setting up on your own you have more control over the feel, and ownership of the shop, but it's up to you to go out and get all the traffic.

Switched from

[WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)

To have more ownership over the look and feel of the site. Also, I was tired of apps that weren't all updating properly along with my regular website updates. Each individual aspect was its own plugin that didn't necessarily play nice with my site. For example, to export your orders from Woo that was its own plugin, and the support on that plugin was terrible, and once in 2017 my site updated, but that plugin didn't work anymore with the updated WordPress, and the entire site crashed! Took me three hours on chat support with BlueHost to figure out what it was, and then I had to reactivate all my plugins. Not cool!

Review Source

BL

Benoit L.  
Propriétaire  
Retail  
Used the software for: Less than 6 months

### "Quel cauchemar pour une petite entreprise!"

June 3, 2023

1.0

Voir "inconvénients": Shopify ne trouve pas le problème (c'est toujours bien leur plateforme!!!) ET passer encore plusieurs heures à le configurer (dans le backend toujours) ET me faire répondre que JE dois engager un programmeur pour régler la situation... Cela ne passe plus!!!! Vous êtes méprisants!

Pros

RIEN! Fausse représentation de cette entreprise qui mérite AUCUNE 0 étoile!

Cons

Shopify nous vend le produit comme "facile de création" pour un utilisateur. C'est plutôt un cauchemar de toujours devoir tenter de contacter le Service à la clientèle (anglais PAR CHAT seulement), aucun numéro de téléphone disponible! De plus, voyant enfin la "lumière au bout du tunnel", je me fais répondre par le service de support que je devrais engager un programmeur pour régler mon problème sur la configuration des tarifs pour le transport (de mon compte Fedex). J'ai fait quelques modifications dans le backend (codage) pour certaines fonctionnalités qui n'était pas disponible dans le thème que j'avais choisi. Mais de là à devoir appeler Fedex et Shopify (Fedex , merci, vous avez trouvé la solution !!!) mais quand Shopify ne trouve pas le problème (c'est toujours bien leur plateforme!!!) ET passer encore plusieurs heures à le configurer (dans le backend toujours) ET me faire répondre que JE dois engager un programmeur pour régler la situation... Cela ne passe plus!!!! Vous êtes méprisants!

Reason for choosing Shopify

Parce que l'on a tenté de me vendre (via leurs publicités) leur produit comme étant FACILE... BIEN NON! Détrompez-vous!!! WordPress, Wix, Netfirms sont des plateformes beaucoup plus conviviales, moins dispendieuses au bout du compte!

Review Source

AS

Amy S.  
Brand Director and Partner  
Marketing and Advertising  
Used the software for: 6-12 months

### "Great platform for small business ecommerce"

January 13, 2022

5.0

We're a small agency that used to focus primarily on Wordpress sites, but as clients came to us with sites built on other platforms, we've quickly come up-to-speed on Squarespace, Wix and Shopify as well. Hands-down, Shopify is a great platform for ecommerce, especially for companies that require the ease of having everything they need under one umbrella platform. It's easy to make the site look great, without requiring coding.

Pros

Shopify is easy to set up, modify and manage without requiring outside technical support. The interface is fresh and modern, loads fast, and everything you need in terms of additional software apps are within easy reach from the admin panel.

Cons

I really wish it were easier to create marketing campaign landing pages in Shopify. The platform isn't built for creating multiple unique page types. In fact, it's not intuitive at all when it comes to adding and editing a new page type. Luckily, there are landing page apps available that can help with that. App integration is a snap, and we like that apps are billed monthly... it makes it easy for us to audition a new app and see how well it works for us. There are many inexpensive and even free apps available.

Review Source

Ardi S.  
Digital Marketing Sales Specialist  
Banking  
Used the software for: 1-2 years

### "High cart flexibility and low cost"

October 5, 2022

4.0

You can later extend the required functions with third-party applications developed by others. There are numerous applications available, ranging from website functionality to marketing functionality. There are many paid features and many payment methods that can be used with no monthly fees and payment only. There are many design templates, from free to paid, and scalability is high.

Pros

There is a high degree of freedom in page configuration when creating an EC site. In addition to the look and feel of the design, you can customize it with a wide variety of applications, so even amateurs can complete an EC site that looks like it was created from scratch by a professional. You can also update your blog. With a wide range of payment methods, we can offer customers a seamless shopping experience. Above all, the costs and maintenance fees are cheaper than other cart API systems.

Cons

The initial status of the mail template is not ready for use as-is, and its customization is quite complicated. If two days have passed since the order was placed, the payment status of a convenience store, etc. will be shown as "expired" even before the payment deadline, which will complicate the order management.

Alternatives considered

[Wix](https://www.capterra.com/p/169007/Wix/)

Reason for choosing Shopify

We wanted to create a sign site that was both an official site and an official store, so I welcomed the possibility of creating it. Similar to other companies' carts and you could implement the desired functions.

Switched from

[BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/)

Marketing functions can also be added with the app, so you can manage everything from advertising operations and affiliate ASP applications to administration within Shopify. The cost of the payment function can be kept low.

Review Source

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