# Page 18 | Shopify Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 18 - Is Shopify the right eCommerce solution for you? Explore 6690 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/83891/Shopify/reviews --- Shopify 4.5 (6690) [View alternatives](https://www.capterra.com/p/83891/Shopify/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 21st, 2026 # Page 18 - Reviews of Shopify ## Showing most helpful reviews Showing 426-450 of 6690 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use HG Hester G. Private Government Relations Used the software for: 2+ years ### "Shopify Review - What to know" March 30, 2022 4.0 Shopify is an easy-to-use platform. It has a clean, intuitive UI and gives a generally positive user experience, although there are a few of flaws with content layout and graphics that are worth focusing in on. Shopify also makes entrepreneurship more accessible to everyone looking for a way to generate their own money. You can quickly set up your store and campaigns while also creating rich, unique experiences similar to those seen from big brands with Shopify. Shopify Inbox is a free messaging software that helps you engage with consumers and sell more by chatting with them. All from Shopify, you can manage client discussions, send automated messages, and gain data to focus on chats that convert. Pros Shopify is the most user-friendly eCommerce platform, with a great balance of strength and simplicity. Shopify's plugin and theme markets are incredible. Shopify allows for true multi-currency selling, which is something that many competitor systems do not allow. Shopify has a free email marketing tool that allows you to host and email up to 2,500 subscribers. If you utilize Shopify Payments, the built-in payment processing system, there are no transaction costs. Shopify supports a huge variety of external payment gateways. Before committing to Shopify, you can sample it for free and without giving your credit card information. Cons Key feature that you might expect to be available out of the box frequently requires the installation of an app, which can make store setup a little more hard than you'd want or cause your site to slow down a little. Shopify will set you back $30 per month or more, which may seem exorbitant when compared to some of the open source alternatives. Professional reporting is only available on the more expensive subscriptions. If you aren't using 'Shopify Shipping' to provide real-time carrier rates to your consumers, or if you live in a location where it isn't available, this functionality can be rather costly, or it may need you to purchase an annual subscription. Some of the more interesting features are only available on the more expensive subscriptions. Switched from [Ecwid](https://www.capterra.com/p/143648/Ecwid/) Ecwid is best suited to individuals who already have a website and want to add ecommerce functionality to it. Shopify is a specialised ecommerce platform that will assist you in creating your own online store. Shopify is the most feature-rich, adaptable, and comprehensive ecommerce platform of the bunch. It comes with everything you'll need to run a successful business out of the box, plus the ability to personalize your design and add various feature extensions. Review Source Hitesh T. Freelancer Publishing Used the software for: 6-12 months ### "Shopify review- Its Great!" February 16, 2022 5.0 I am giving it this rating because I am an extremely satisfied user of Shopify. I have been using this platform for many years of experience for the development and creation of an online store for my customers as well as for my company too. A great platform to utilise for the ecosystem to speedily establish an idea, develop an enterprise safely in accordance with the idea, set up easily, and conduct the business in various locations. Pros The dashboard is very easy to assemble, and it really has lots of helpful functions for safe and sound use. It has a wide range of topics developed using current methods and contains no problem at all for us. There are various payment gateways we choose that makes it possible to receive payments with greater ease. Integration with various other software is great. There are a number of website themes available for use in creating a web store, making it much simpler to design an effective store with each characteristic. Cons Shopify has various apps that are exceptional with regard to execution, but they are costly like inventory management, developing multiple volume-specific discount codes, and greater customisability. The main drawback that Shopify has is that it lacks dedicated applications for handling software for free. The need for an entirely new language is probably going to require a freelance developer for major alterations. Alternatives considered [Wix](https://www.capterra.com/p/169007/Wix/)[OpenCart](https://www.capterra.com/p/143516/OpenCart/)[WordPress](https://www.capterra.com/p/131687/WordPress/) Reason for choosing Shopify Shopify is the comprehensive package. It is fully equipped with all fantastic features. Shopify is among the most popular cloud-based e-commerce store development platforms out there for small and medium business owners. Shopify is the best cloud-based e-commerce store creation system by having all the features in it to be the best system. Review Source VR Verified Reviewer Freelancer Real Estate Used the software for: 6-12 months ### "Shopify Review" February 2, 2022 5.0 As I would see it, Shopify is an astounding stage to develop with. They have the scale, elements, backing, and valuing to cover you whether you are a fresh out of the box new one-item shop - or then again to be the following Amazon. There's no upsell to the following arrangement level - everything is straightforward and clear. Pros Speedy, Easy Set-Up. In the event that getting your business online rapidly and effectively is important for your objective, Shopify is perhaps the best stage to help. Client support. Mobile friendly Unimaginable Marketing and SEO Tools. Security and Reliability. Adaptability. Incorporation Options. Cons The major con for Shopify is that the membership and exchange charges. Shopify plans start at $29 for essential plans and increment up to $299 for a few progressed plans. Different costs incorporate exchange charges related with selling on the web as well as membership expenses to utilize the applications you want. Alternatives considered [Oberlo](https://www.capterra.com/p/186444/Oberlo/)[Printful](https://www.capterra.com/p/209769/Printful/) Reason for choosing Shopify Shopify offers a simple approach to rapidly send off a web-based store without the fight over servers and advancement costs that can be brought about with self-facilitated stages like Magento. The administrator point of interaction is spotless and easy to use and really instinctive in light of the fact that every one of the highlights are consistently organized. Switched from [Wix](https://www.capterra.com/p/169007/Wix/) Wix is more straightforward to use than Shopify, and faster to assemble your store with. Wix gives more artistic liberty than Shopify, yet Shopify gives preferred deals instruments over Wix. Wix is a web designer above all else, though Shopify is planned simply to assist with peopling set up their own web-based stores. Review Source CC Claude C. CEO Retail Used the software for: 2+ years ### "Shopify is a very good platform for someone with a larger business and inventory. Its a 4.5 for me!" October 11, 2021 5.0 I will highly recommend Shopify to anyone as it helps you create a platform or a website which fits your niche. It is very secure and it has so many modes of accepting payments. They have a lot of seller features to improve sales. Pros Here, you have a lot of features. No tech skills, no problem. If you understand how to use these features, you can create a very user friendly store with a beautify user interface. It is also very secure and reliable. Their customer support is also great since there have a 24/7 customer support service. You can accept both online payments and POS. They also have a mobile app which make the who experience so user friendly for the seller, from listing and inventory management to fulfilling orders. You can also create as many stores as you want, depending on the niche. Cons There is a monthly fee associated with Shopify, irrespective of your sales. Also, since you are creating a store from already established templates, full customization is limited. You also need to run ads or drive traffic to your store. If your store is still a new one, you have have low sales during the beginning. Alternatives considered [Meta for Business](https://www.capterra.com/p/213257/Facebook/)[Instagram](https://www.capterra.com/p/210721/Instagram/) Switched from [Wix](https://www.capterra.com/p/169007/Wix/) Because Shopify has a user friendly interface and its ease of us. I also love the fact that they have so many features to help improve sales Review Source Alejandro T. Shopify the best ecommerce website builder Marketing and Advertising Used the software for: 2+ years ### "Shopify the best ecommerce website builder" December 5, 2021 5.0 It is an excellent platform to create your own online store. Because it has all the tools and thousands of applications to make your store work. It has helped me to better materialize my business, to grow internationally. As well as it has been a learning tool in many areas of administration, marketing, logistics, etc. In my opinion it is perfect, and it gives me the facility to be able to make my changes and modifications and simply nowadays anyone can make their own online store. You no longer need to pay a developer to build your store. Pros It is very simple to use, e-commerce is created quickly and the products that can be added are unlimited, it has a mobile application and accepts dozens of different forms of payment and you can even charge with Bitcoin. Applications can also be installed that you can use to expand and improve the store. Cons The price is a bit expensive compared to other platforms and it charges a 1% commission on its "Basic" plan for each transaction. Alternatives considered [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) Reason for choosing Shopify It is very easy to use, fast, reliable and has hundreds of features to create a very complete online store. Review Source PL Porscha L. Owner Retail Used the software for: 6-12 months ### "Great for e-commerce " May 23, 2022 5.0 Overall I would recommend this for e-commerce sellers they have a very great platform for e-commerce and people doing drop shipping. And they also have a great customer service. Pros I like that it wasn't an expensive and I like that if you call customer service they're able to walk you through certain steps with no problem also love their order page you can manage your whole order from the time that they order, to the time their item is shipped off. You don't have to use a whole other website or web page everything you have to do is right there receipts, you can send invoices and you can print shipping labels. Cons What I like least about this software is they don't I don't feel like they have enough free templates designs for your web page. Also I believe that their layout for designing your web page is a little confusing but it's all worth it at the end. Review Source Joshua C. Manager Food & Beverages Used the software for: I used a free trial ### "Shopify" May 3, 2022 5.0 my over all experience wasw great, I really like the amount of money I have made using the product. Pros I would say the mobile access is great and i believe all of my friends would love using the product. I also loved how you can keep track of all of your products and tells you exactly what you have. Cons I really dont like how vast the list are, they could really use to get the list smaller. Reason for choosing Shopify I chose this because I felt like it was the greatest choice. Review Source DN David N. Managers Financial Services Used the software for: 1-2 years ### "Shopify - Nina David" May 28, 2022 5.0 This software helped me to create my own website of customs products without calling a specialist. It was easy to use even if I don't know very much from a technical point of view. Pros I liked the most that it has integrated seo part and helps me a lot in otimizing the site Cons So far there hasn't been something I don't like Alternatives considered [WordPress](https://www.capterra.com/p/131687/WordPress/) Reason for choosing Shopify I wanted to see the difference from wordpress and woocomerce and I am pleased with the result Review Source KR Kaylin R. Self Employed Consumer Services Used the software for: 1-2 years ### "Shopify Review " April 6, 2022 4.0 Shopify is one of the top rated ecommerce platforms available on the market today. It’s designed to assist, and help you construct your own scalable online business, with lot's of amazing integrated features, and apps to choose from. Shopify gives you the option to sell directly on your website, and across multiple marketplaces, and social media. Pros Shopify’s effective backend editor and awesome inventory system make it simple for managing and scaling stores. You are able to sell across numerous channels, which include Facebook, Instagram, Amazon, and eBay. Shopify gives you the option to choose from a selection of free, and paid templates. If you would prefer to use your own layout, you can make your very own from scratch. Shopify has a brilliant library of apps and third party extensions that will help take your business to the next level. Shopify has over one hundred price options to choose from, in addition to presenting their very own gateway, Shopify Payments. Shopify has thorough, round the clock consumer support, and is accessible 24/7 to provide an assisting hand in case you ever need help in a sticky predicament. Cons Shopify is not as smooth to operate as some other platforms on the market. Shopify’s editor can be a little challenging to begin with, and takes some time getting use to. Shopify has fewer integrated functions than other platforms, so you’ll want to use other apps to simply raise the operation of your store. Shopify has high transaction fees. Unless you always use Shopify Payments, you will end up having to pay a big transaction fee on top of other payment gateway costs. Shopify is more costly than it appears to be. Transaction fees, a long with additional apps can increase the monthly cosy of running your store. Reason for choosing Shopify Shopify is a remarkable platform for brand new and established businesses. Shopify ticks all of the boxes when it comes to selling online with your ecommerce store, online marketplaces, and social media. Review Source ER Eloise R. Freelancer Information Technology and Services Used the software for: 6-12 months ### "Getting better Shopify" September 17, 2021 5.0 Shopify, subsequently, is the ideal instrument for those looking for more noteworthy usefulness and better outcomes inside their web based business. This stage is particularly suggested for the people who don't have an enormous group to deal with every one of the requests or even the time expected to deal with the different undertakings of an online store. For the people who are searching for more prominent comfort, a novel plan, and simplicity of overseeing deals in their web based business, Shopify is an extraordinary arrangement. Be that as it may, if your store is just a little piece of your business, this may not be the best answer for you, and it is prudent to search for a less expensive and easier instrument. On the off chance that you've gotten this far, you get what Shopify is, the way and what the objective was the point at which it was established in 2006, how it works, the benefits and burdens, and for which second this arrangement is most suggested. Presently, you simply need to investigate this data to know whether it accommodates your plan of action or not. As we referenced in this article, one of the advantages of utilizing Shopify's foundation is definitively the ease of use and positioning of your site, two vital focuses for the accomplishment of your internet business. Anyway, what about looking at our total substance on SEO for internet businesses to guarantee that the primary elements identified with your online store's presentation are observed? Pros With guides focused on the individuals who are not exceptionally acquainted with instruments of this sort, one of the primary benefits of Shopify is its simple convenience. All things considered, with this internet business stage, you don't have to stress over the more specialized piece of the executives. One more ideal point for the individuals who utilize this instrument is the ease of use and responsive plan of the layouts accessible to clients. At the end of the day, you can have confidence about the nature of your site both on the work area adaptation and for cell phones and cell phones. For the individuals who don't have a lot of time to deal with every one of the undertakings of a business with the vital consideration, Shopify can work with even the administration of items and supply of your virtual store, for instance. Other than a remarkable and responsive plan, you can likewise deal with your web based business through the stage. Cons Notwithstanding offering Search Engine Optimization (SEO) techniques, Shopify utilizes some sub-catalogs that can hurt the SEO execution of your page. The URL of normal pages, for example, "About Us", don't have the ideal design to streamline your page's query items. Area names are excluded from any of the accessible bundles. What's more, facilitating for your page should be bought. For facilitating an email with your own custom space, you need to search for an outside instrument, like G Suite, for instance. The believability of your image can be influenced with an email that isn't interesting, for instance. On the off chance that your crowd is additionally global, Shopify may not be the most ideal choice for your business. All things considered, the device doesn't offer the likelihood to set up a multilingual store, for instance. That is, as indicated by your arrangements, this point can be a detriment for you Reason for choosing Shopify Lots of advantages offered. Review Source PS Pedro S. Director Accounting Used the software for: 1-2 years ### "I really loved how they turned a complex thing in a such a easy to use website." July 9, 2022 4.0 It was a really satisfying experience that made extend my license with Shopify and aiming to grow, even more, my e-commerce, because it was simple and easy to get what I was looking for to my website. Pros Shopify is extremely simple and easy to use. You doesn´t have to know hoe to code, all you need to select the awesome templates already on the platform. I also liked so much the 24-hour support team, a very excellent team. Cons It won´t be easy to transfer you content if you are not on an e-ecommerce niche. Also, the URL structure is not the ideal for SEO, which nowadays is extremelly important to e-commerces and for traffi. Alternatives considered [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[Magento GP Connect](https://www.capterra.com/p/161390/Magento-GP-Connect/) Reason for choosing Shopify Honestly I choose Shopify because it was the most popular at the moment and easy to get to know on my country. Review Source Judah P. Senior Account Executive - Commercial Print Retail Used the software for: 2+ years ### "OK but MUCH room for improvement" February 8, 2019 4.0 2014 = great 2018 = terrible I would encourage rep. to contact me. Pros When I first signed up for Shopify 4-5 years ago I thought it was the best thing to happen to ecommerce. Gurus were knowledgeable and accessible (via phone!), the product worked beautifully and it met my needs. Now that my business has grown and I'm finding that Shopify is not set up to handle a business of high growth. Shopify has grown so fast that the average conversation with a Guru has dropped from outstanding to barely acceptable. Most of the time, the I know more than the Gurus. Follow up from the gurus is also terrible. You can still reach them by phone but if you need to speak to someome in the company with more experience, you can only access them via email and they take FOREVER to get to you. So you can forget about getting any help from someone with real knowledge of the product. The native functionality is also only good for very basic businesses. For example, if you need to ship a single item in multiple boxes, you can forget about doing that natively in the app or taking advantage of their discounted shipping rates. If you want to get a custom app built, you can forget about getting any support on the API from the gurus because they don't know anything about API. Again, there is no escalation point for customers who have a higher level of needs. Want help from the Shopify Expert community? You can forget about being called and speaking to someone local. Most won't do it, I've tried. If you get a response, the best you'll get is an email that reads something alo Cons ng the lines of "I can do this for you." and it's from someone on the other side of the world that has no clue about you, your business, your country or it's customs. I could go on and on but in summary, I am HIGHLY disappointed with the level of support and in 4 years have gone from a loyal, enthusiastic customer to a highly disgruntled customer looking for new options. Review Source Haradhan D. Digital Marketing Excutive Computer Software Used the software for: 1-2 years ### "One of my most preferable ecommerce solution for sellers" February 25, 2022 4.0 We easily showcase any product in front of our targeted audience this is a very nice thing and based on my overall experience Shopify is one of the best eCommerce solutions available in the world. The simplicity makes it more accurate and powerful. Pros A friendly user interface actually grabs my attention not required to build a store from scratch. Everything prebuilds available for our usage just use and customize as per our need. Also not required to manage to host anymore Shopify provided us the whole thing under their one single plan just pay the subscription and run a business on the go with maximum accuracy. Cons Management of catalog was very simple easily we add new product under our store and latter on when required we also edit any product information without any complications. Stock management is also very simple. And in another one thing was great support from Shopify team they always assist us to fix all little bit issue we feel. Review Source JM James M. Small Business Owner Retail Used the software for: 2+ years ### "JAM Shopify Review " August 1, 2022 5.0 Well, around the beginning of the pandemic, I noticed many stores at physical locations closing. People were panicking with uncertainty of where to look next for their clothing, their shoes, anything else they may need. I got into retail to give consumers the reliable option the next time stores regardless of the reason ever closed down again, the solution of coming to an online store, knowing it is always open for them. With the current Recession, this may happen once again, and in doing so, this solution becomes more reliable, with delivery not being a problem, and Shopify software running smoothly, it makes sense for such solution provided. On the flip side, currently Savepace LLC has an issue that Shopify software does not have an answer for at this time as there are no financing options available on the software. Even if there were, Shopify would still have no answer for about 6 months. Overall, from billing to the order management, the site speed to no visual issues, its been a wonderful pleasant experience, and I expect it to continue as I seek to upgrade the software in the near future. Pros I like how I am able to run my retail business with a ton of support behind it, there is so much software ranging from Shopify's own to others I integrate that making building, growing the business less stressful. I really, really, like Shopify's accounting software that leaves people stunned! It allows me to keep better track of sales, fees, costs, and also allows me to project where finances may be within the next few months. I really like how the software updates without asking me to, updating in the background as I continue focusing on doing what I need to do with my store. The pricing of the software has always been reasonable, never too expensive, and never cheap, and, is based on my need. I really like how popular the software has become too, and the positive impacts it has worldwide such as saving small business owners a ton of money, choice of upgrading when ready, letting me know ahead of time when announcements about the software, and, anything else that maybe extremely important. As for integration, it depends on the app I choose, because while it may be easy to integrate onto the software, certain apps can be difficult to remove from the software once it has been integrated fully. Cons There is a passive-aggressive push for a Commerce plan to use on the software. Sure, for small businesses already on its mid approach that's appropriate as the developers should assist them as much as possible, but for many struggling business, the constant passive-aggressive push when logging onto the software can be a real pain, especially when focusing on order management. Regarding integration, certain apps require the software origination or for additional payments to process sort of like 3 months of back rent, even when it feels like its 3 months fronted rent before you can see that the integrated app has been removed. I advise Caution which apps users integrate overall. The design of it in the background could use a change. Its been three years. The software needs more style!! The security of it could use incorporation of VPN users, and currently the software does not have this. Review Source SS Sachin S. IT Sales Manager Information Technology and Services Used the software for: 2+ years ### "Simplest and robust eCommerce store for your business" September 23, 2022 5.0 Shopify is one of the best eCommerce store builders available worldwide and the users like me confirm it. At this pricing, shopify is offering a lot than expected. Super easy front-end for customers, easy shopping experience and robust admin panel for store managers makes it a great product. I will highly recommend Shopify if you are looking for an eCommerce store. Pros Shopify eCommerce stores are easy to launch as it only take minutes to setup the store. The price range is also quite inexpensive as the basic plan comes up in only few bucks. The Admin console is having all the features needed to manage an online store from order management to inventory management to payment gateways, everything is there. Cons There are no significant cons associated with Shopify but yes, SEO needs to be improved and there must be free extensions available to enable stores for additional features as the other platforms like wordpress offers. Review Source Pratik P. EDP IT Manager Design Used the software for: 2+ years ### "Modern ECommerce Management, Too Fast and Secure ! Love the Interface. Easy among its Peers" June 10, 2021 5.0 Excellent and Good, by the process. Shopify Exceeds the metrics in Managing Online store Pros Shopify is always available for any amount of workloads, API Access and Shopify Partners ECosystem are the Crown Jewels. Cons Shopify Plus is a Costly Experience, The Basic Plans should start the Experience of Selling Online. Partners are difficult to find in across Countries Alternatives considered [OpenCart](https://www.capterra.com/p/143516/OpenCart/)[Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/)[WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[Adobe Experience Cloud](https://www.capterra.com/p/230386/Adobe-Experience-Cloud/) Reason for choosing Shopify API Access and Hosted ECommerce Solutions for Brands, Lowest Release to Market Time for Products. Bigger Volumes of Variables e.g. Customers, Products, Content. 3D Products are Charm and not available across its Peers. Switched from [OpenCart](https://www.capterra.com/p/143516/OpenCart/) Shopify does have more connectivity and accepted universally, Shopify has good Development Ecosystem. Review Source Emeka O. Trainer Marketing and Advertising Used the software for: 2+ years ### "Want to start Drop Shipping? Meet Shopify!" September 19, 2019 5.0 Generally, Shopify has been an awesome service. I was able to build many sites with it. Ecommerce and Drop shipping is very easy with Shopify. With Shopify, I didn't have to bother about hosting my store or making my site secure. All these were taken care of by Shopify. It's ease of use for drop shipping is second to none, and I didn't have to be a programmer to enjoy it. The only turn off I had while starting was the initial cost because I wanted to start on a very lean budget. It's ease of use is beautiful. Using Shopify is fun. Pros I love many things about Shopify. Honestly, I've not fallen in love with any other alternative as much as I have with Shopify. The pros of Shopify includes: 1. No Hosting required: This is a beautiful part of Shopify. With Shopify, I never had to worry about purchasing a hosting plan. Shopify hosts all merchant accounts on their server. 2. Free SSL: I love this a lot. With some other alternatives, a user may need to purchase an SSL certificate to keep his/her site safe, but not with Shopify. Shopify provides free SSL for all users. 3. Easy to use: With Shopify, I was able to get up and running in about half an hour. No programming skills required. Customising and tweaking everything can be done in about an hour. This is beautiful compared to alternatives. 4. Free trials: Shopify allows a new user to tryout it's services for complete two weeks without paying any money if the user desires. Being curious, I had to try the free service before deciding to make any purchase. 5. Easy to install apps: Shopify have apps to help users add functionalities to their websites. The apps are very easy to install. Their are both free and premium apps on Shopify. 6. Easy payment collection: Shopify has it's own payment system for users. This allows users collect payment for products and services from their customers. The payment processing fee varies from plan to plan. 7. Easy to integrate with drop shipping services: A large chunk of Shopify users are drop shippers. This is a plus. Cons Inasmuch as I so much love Shopify, honestly, there are a few turn offs. They include: 1. Expensive: For a starter, Shopify may be very expensive compared to alternatives like woocommerce. With woocommerce, a user can build a free forever ecommerce/ drop shipping site. The user only need to purchase a hosting service and an SSL certificate if need be. 2. Some apps are not available: I opted to using another payment gateway other than Shopify's. The issue I had was that I couldn't find the app for my desired payment processor on the App store. By this, I was compelled to use another payment processor. 3. Premium Apps: Shopify apps helps users add features to their websites. The con here is that many of the apps are premium apps, and should be paid for. This means that apart from the money one have to pay to use Shopify, the one still need to pay some more to have his/her desired apps installed. This can be a turn off for newbies, and others users. Apart from those cons, Shopify is a beautiful app to use. Review Source AS Arielle S. Owner/Designer Retail Used the software for: 2+ years ### "The best place to start for e-commerce" August 30, 2022 5.0 Overall, I think Shopify is the place to be if you are a small business with an online shop. It's functional, organized, and looks professional to your customers. It's not the most simple to learn, but it's not too complicated and once you figure it out it's smooth sailing. Pros I love the assurance that the site you build will look good and function well, and the back end capabilities as far as analytics, taxes, shipping, and customer information are totally on point. A great place to start for a new online business Cons I always wished the site building part was more customizable, I felt it wasn't flexible enough for the styles I wanted. I think the new versions of the Themes (the 2.0's) are a thousand times better, and so it's not really an issue anymore Alternatives considered [Wix](https://www.capterra.com/p/169007/Wix/) Reason for choosing Shopify For the e-commerce aspect, and the financial and money management/taxes on the back end Review Source MH Michael H. Analyst/Product Specialist Information Technology and Services Used the software for: 1-2 years ### "Best Ecom Setup There Is" December 19, 2021 5.0 I have been using Shopify for over a year, and it is perfect for doing ecommerce. I have built several stores using this product and it is now down to a science where it takes less than a day to research, setup and run a store on Shopify. Pros If you are doing ecommerce, Shopify is it. From product selection, sales, fulfilment, customer retention and increasing lifetime value of customers, this all in one platform does it all. With the use of apps, it possible to extend the functionality of Shopify to manage any scenario. Cons Based on the use of apps, it may see your monthly cost increase and slows down the website you are using to sell Alternatives considered [Wix](https://www.capterra.com/p/169007/Wix/) Reason for choosing Shopify Easier to use. Switched from [Wix](https://www.capterra.com/p/169007/Wix/) Shopify is better than Wix by far. I did not need to know coding, or be a programmer to make Shopify work the way I wanted it to work. Review Source HB Henry B. CTO - Chief Technology Officer E-Learning Used the software for: 2+ years ### "Good platform, great value" February 4, 2024 4.0 Overall, Shopify has been a great app for my company, and we've only ever used it. It just has boosted our sales so much with its clean interface and easy product tracking functionalities. Pros I like that Shopify is by far the platform that makes it easiest for you to manage your products and shop overall, it also gives great analytics details of what your customers look at before they make a purchase. Cons The thing I disliked most about Shopify is the lack of ease in customizing the User Experience of your shop, it is doable, but it is not super easy for the average person to figure out. Alternatives considered [Wix](https://www.capterra.com/p/169007/Wix/)[Square Point of Sale](https://www.capterra.com/p/275802/Square-Point-of-Sale/)[Square Payments](https://www.capterra.com/p/170278/Square-Payments-Processing/)[Squarespace](https://www.capterra.com/p/143461/Squarespace/) Reason for choosing Shopify We chose to go with Shopify over these alternative products because Shopify allowed us to see the biggest picture into what out customers were thinking when they were purchasing our products. Additionally, we feel that Shopify is the platform in which it is easiest to manage our products, inventory, and shop. Review Source RZ Randi Z. Owner Marketing and Advertising Used the software for: 2+ years ### "Shopify is Go To for Building Any eCommerce Physical Product Store" September 21, 2019 5.0 Shopify is amazing. Building an e-commerce website on your own or with a developer is ultimately complex. Shopify has made this a simple experience. Building your own eCommerce site typically would require you to pay for a lot of things in all different places such as hosting with GoDaddy and a URL and then you need to buy all this different plugins from different developers. It becomes a headache. Your site can also crash and get buggy as a result. Shopify is an all-in-one solution and will usually never crash unless all of Shopify is under maintenance. It's just a really great software and a must use if you're building an eCommerce website for the first time. You can start with Shopify and most likely find all the features you need to keep your site there for the long haul. Pros Shopify allows even a beginner to build a really nice looking, responsive eCommerce site. You offer templates that you know help store owners be more successful. They are already designed really well and someone just needs to switch out elements to make the store their own. You made it easy to buy a domain, a template and hosting all in one place. You also have it easy to setup your sales tax which on platforms like Magento and Wordpress can requires additional plugins that can be a headache. You connect well with distribution channels such as Amazon and eBay and I can manage my inventory quantities all in one place. Cons Cons is of course with any DIY software limitations within the software. You also to customize this need to work with developer who really knows Shopify and deep coding experience, versus building a website on Wordpress, millions of developers know wordpress, Shopify has less true experts to choose from. Alternatives considered [Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/)[WordPress](https://www.capterra.com/p/131687/WordPress/) Reason for choosing Shopify Just re-iterate before you are an all in one solution and very easy to setup, with high converting templates at your finger tips. Just start an account and plugin your products... Switched from [WordPress](https://www.capterra.com/p/131687/WordPress/) When I did Wordpress eCommerce sites I ran into the headaches of needing multiple plugins, plugins need to stay updated or can cause bugs/glitches in your site. My clients sites if not properly maintain ultimately would break so I now use Shopify for all my clients ecommerce needs. Review Source Jeremiah P. Head of Technology Marketing and Advertising Used the software for: 2+ years ### "Hands down the easiest eCommerce platform" January 7, 2020 4.0 I resisted Shopify for a long time because I absolutely love WooCommerce and the concept of open source software. Over the years Shopify has won me over with it's ease-of-use. If your site requires a very high level of complexity, i.e. dynamically generating ebooks, built-in queue technology, sophisticated subscriptions, etc. I'll usually recommend using something like WooCommerce. Or if you literally have zero budget for a website... Otherwise, it's Shopify all the way. Shopify's prices are very fair, it's easy for admins and staff alike to use, and it integrates with all the most critical 3rd party tools. There are very rare cases in which you won't have access to a technology you want, and if that's the case the API is robust enough to allow for a custom developed solution to most of those problems. Shopify is arguably the best overall eCommerce platform, with WooCommerce being the only other system that gives it a real run for its money. Pros Shopify is the easiest eCommerce platform and offers an excellent combination of ease-of-use and power. I love WooCommerce (have used it for site builds since 2012), but Shopify has become my new go-to for basic eCommerce builds in recent years. If you know what you're doing you can literally get a simple Shopify site up and running in less than 2 hours. The plugin and theme marketplaces on Shopify are phenomenal. They're not as extensive as the WP plugin marketplaces, but the overall quality is better, making up for the quantity gap. There are still a few holes compared to something like WooCommerce, but Shopify will do 95% of what you could imagine doing on an eCommerce site, and do it easier than anyone else. Stability may be the biggest selling point of Shopify. Because you don't control the server, database, or mid-tier code, the hard maintenance is all done by Shopify automatically. Most serious eCommerce businesses make back their subscription just in the maintenance cost savings. Cons Shopify is not nearly as flexible as something like WooCommerce or Magento because you don't have access to the server's backend code or the database. This makes it harder (and sometimes even impossible) to build out really sophisticated solutions to difficult data oriented problems. That said, those kinds of problems are rare and most businesses will be able to find alternative solutions. Shopify is going to run you $30/month+. Compared to a lot of the open source options out there this can feel expensive. Apps can drive that price higher very quickly. For most small businesses they're going to find themselves paying $50-$100/month for the features they need to drive their online sales. If you're willing to go without some functionality (or find a free alternative) you can keep that cost in the $30-$50/month range. Alternatives considered [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[Magento 2 PWA POS](https://www.capterra.com/p/185080/Magento-2-PWA-POS/)[BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/) Reason for choosing Shopify Ease of use and stability. All the other systems require more technical understanding. Even for techy people there's something nice about working with a system that just works. Review Source TB Tina B. owner Retail Used the software for: 2+ years ### "low cost full control online store " March 18, 2022 5.0 i have had my shopify now for 3 years and am growing everyday. I can contact help when needed lots of free helpful apps to keep my moving forward. Pros i love that i dont need to know or understand computer code to make and run my website. and can still make a top quality web store. Cons when it comes to bulk editing products a lot of the time it doesnt go through and i still have to do it manually Reason for choosing Shopify shopify had the most features at the lowest cost. and just starting up not knowing if i would sell anything it was a must for me to keep monthly cost down... Review Source AA Ali A. Marketing Management Business Supplies and Equipment Used the software for: 2+ years ### "Review of Shopify" April 8, 2024 4.0 My experience with Shopify has been overwhelmingly positive. The platform offers a comprehensive set of tools and features that make it easy to start, grow, and manage an online business efficiently. Pros Shopify’s user-friendly interface and simple setup process make it ideal for beginners and professionals alike ,Shopify offers unmatched sales features, including unlimited products and powerful tools like abandoned cart recovery and discount codes even from its cheapest plan. Cons Limited customization options for advanced users. Alternatives considered [Amazon RDS](https://www.capterra.com/p/192201/Amazon-RDS/) Review Source RG Raymond G. Freelancer Computer Software Used the software for: 6-12 months ### "Not all that bad" May 17, 2022 5.0 Pros There are 1,000,000 easily overlooked details that influence achievement. The majority of them are easy. You simply have to sort out some way to do them and invest the energy to sort things out Cons There are a ton of videos and blogs and podcasts. But what worked for me may not work for you. What worked for me was just consuming all of it and figuring out which one resonated with meadvanced by doing. There are 1,000,000 easily overlooked details that influence achievement. The majority of them are easy. You simply have to sort out some way to do them and invest the energy to sort things out There are a huge load of recordings and web journals and webcasts. Be that as it may, what worked for me may not work for you. What worked for me was simply consuming every last bit of it and sorting out which one reverberated with meJust my $.02: I've been selling on the web Review Source Similar Products Featured ## Related categories [Small Business eCommerce](https://www.capterra.com/small-business-ecommerce-software/)[eCommerce](https://www.capterra.com/ecommerce-software/)[Shopping Cart](https://www.capterra.com/shopping-cart-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.