# Page 20 | Shopify Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 20 - Is Shopify the right eCommerce solution for you? Explore 6689 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/83891/Shopify/reviews

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Shopify

4.5 (6689)

[View alternatives](https://www.capterra.com/p/83891/Shopify/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated April 21st, 2026

# Page 20 - Reviews of Shopify

## Showing most helpful reviews

Showing 476-500 of 6689 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

VR

Verified Reviewer  
Artist  
Arts and Crafts  
Used the software for: I used a free trial

### "Great for businesses with high inventory count!"

May 17, 2022

3.0

Overall, I am beyond pleased with how customizable everything is, and how simple making your own special website dedicated to your passions and your art is so easy. I will recommend this for anyone who feels Etsy doesn’t give them enough visual freedom, but my only comment is they need to bring their customers with them for it to be worth the money.

Pros

I loved how customizable every little feature was in the website building process. I was impressed by the amount of options I had, and even the free templates were SUPER attractive on all platforms.

Cons

The price is a hard part for me, since I don’t have a large customer base I’m taking from Etsy, and I’m starting from scratch through Shopify, I’m not sure how much reach I will get and if that price makes sense for me right now.

Review Source

VR

Verified Reviewer  
Founder  
Music  
Used the software for: 6-12 months

### "Shopify is an amazing solution for e-commerce and selling directly to customers"

August 14, 2021

5.0

Overall, the experience with Shopify has been positive. It allows amazing functionality for direct-to-consumer purchase that is lacking on most platforms. The social media and marketing integrations are the best in the industry. Shopify automates sales with ease, and makes it easy for anyone to start a business and make their dreams into a reality.

Pros

Shopify is the best software I have found for selling and marketing directly to customers and fans. It takes a very hands on approach, but the integrations with social media, marketing, ads and the e-commerce capabilities are truly world class. I love how you can manage everything from the dashboard, and use apps to print on demand directly to customers, or sell your own products using the shipping integrations and automatic processing.

Cons

Shopify is amazing overall, but has some drawbacks. The interface is a bit clunky compared to other e-commerce platforms, and does not allow bulk edits. It is not ideal for businesses with massive product catalogs, as each product needs to be edited individually. The price can get high very fast, since a more expensive plan is required to get third party calculated shipping rates. The somewhat limited functionality of Shopify itself, requires additional apps, each with monthly subscriptions and higher costs. Shopify no longer refunds transaction fees when an item is returned, and this can be a deal-breaker for merchants with higher priced items. The software and apps like Shopify digital downloads also requires the disabling of the normal internet settings, to allow for cross website tracking in order to work properly, which is not typical of most e-commerce apps and raises some privacy concerns. Overall Shopify is great, but it is missing some basic key features and the issues above make it a questionable choice for some merchants.

Alternatives considered

[Wix](https://www.capterra.com/p/169007/Wix/)[Weebly](https://www.capterra.com/p/246168/Weebly/)

Reason for choosing Shopify

I chose Shopify mainly because it integrates with the print on demand company I use.

Review Source

JP

Joachim P.  
Business Development Manager  
Retail  
Used the software for: 2+ years

### "Shopify - best in class"

October 3, 2022

5.0

Overall I only can recommend to use Shopify for an easy and fast setup of your online shop and eCommerce system.

Pros

The most I like about Shopify are the many connectors and integrations available for different well known services. Those are setup at ease and work like a charm. The second thing I like is that it is a hosted service and very easy and fast to setup - friendly for beginners but advanced enough for experts. Third there are a lot plugins available for extended customization.

Cons

The thing I do not really like is that although there are many things customisable, some things need to be done in programming ways or use plugins at a monthly cost. But from my experience that is the same thing with nearly all shops.

Switched from

[Shopware](https://www.capterra.com/p/145605/Shopware/)

The integrations work way better with Shopify. It is also easier for our office team to manage orders with Shopify.

Review Source

BJ

Bina J.  
Digital Marketing Executive  
Consumer Goods  
Used the software for: 6-12 months

### "My Shopify experience "

September 9, 2021

4.0

Overall my experience using Shopify was good, i really enjoyed all the way building a brand new store, designing it, product management, installing and uninstalling many apps. Also ive tried landing page builders like Gempages and Pagefly all was very interesting experince and as a new ecommerce beginner i would advice to start with Shopify.

Pros

Easy to use, you can literally build monster store, using so many apps. There apps for anything you might think of, starting from designing your store and going till managing and monitoring the performance, SEO tools, shippment tracking, email marketing, social media campaigns, everything is available to run succesful ecommerce store. Shopify customer service is very attentive and easy to reach.

Cons

You will need lots of apps and each app will cost additional fees, so intead of paying Shopify monthly basic plan 29$ you will end up paying 100$ if not more. Also those apps you are paying to get additional functionality of your store will affect the speed of your website, so you need to learn all that by trying them. Another cons that you can build easily landing pages drug and drop, cant split test your pages. For that you need another apps like Zipify or Pagefly.

Review Source

KS

Kenneth S.  
Manager  
Arts and Crafts  
Used the software for: 2+ years

### "Software buyer's review"

May 19, 2022

5.0

Like mentioned before Shopify helped alot as global retail operating system supporting modern development: -No need for high capital investment. -No need for inventory management. -No need for warehouse/ rental space. and up until this very sameday people find Shopify reliable, safe, it's functionality, marketability and Cost-effectiveness on point. It's setup helped and still helping customers from small to mid-business to grow big on their e-commerce site.

Pros

Best online supplier easy to start, customer don't have to wait forever to receive their orders. Low cost start-up, loads of products gaining popularity in the boom of online selling/buying. It really helps with clients complains or refunds, no worry of shopping, specifically no ware house needed, no inventory management requirements. Strong customer support system 24/7 navigation (CTA) on point, that simply means one can email,phone& live chart without problem encountered. Shopify it's a best global retail operating system supplier for modernized development, and with all that said, it is an extreme tech savvy plus it's administrative panel is on point. Therein it's fair pricing amazing, and the fact that it has multiple payment choices giving costumers a variety of products that personally gives me peace of mind. Shopify is super user-friendly it's strong SEO and marketing device (POS), it really makes it possible for a sale to badge in.

Cons

Shopify brings a high number of orders but interm of dropshiping stable, we all know protection is key regardlessly people of sudden expectation still find online a risky tool for running a lucrative business, have more additional invest on cyberpunk, system support (HTTPS)& (SSL) so customers can see conveniently infor safety requirements. SSL is basic when pertaining to encrypt sensitive details. if shopify can find sold way to insure customer's 99.9% safety through administrative panel from as mere as it's typography-shipping setting straightforward method on click will be better. And as of making clear to customers when& they'll get their products hence upgrade payment card industry requirements. A (visual appeal) need more eye-catching themes no need for receptive regular outlook.

Switched from

[WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)

Like mentioned safety, reliability and functionalities is the key in saving one's time.

Review Source

VR

Verified Reviewer  
Owner  
Consumer Goods  
Used the software for: 2+ years

### "Good ecommerce platform"

June 30, 2022

5.0

My domain is hosted by a different company but I was able to easily link the shopify site to my domain using the DNS as shop.domain.uk The customer loyalty scheme that I added in as a free app has been really well received by customers. May not seem like the cheapest solution when you start but after a while you find that it is a really great solution. Can be scaled up for POS if you want to go bricks and mortar

Pros

The order and stock management system is really good. The platform allows you to create tags and searchable functions which in turn help your customers. A variety of different payment methods can be added Holiday mode can be activated where orders are not accepted and you pay a lower monthly fee. Lots of great templates to use to create your site quickly. Great apps that you can integrate including things like newsletter sign up or customer loyalty schemes

Cons

Takes a little while to add all your products but worth it once done. If you want to set up automatic postage costs you will need to know the weight of everything you have on your site.

Alternatives considered

[Weebly](https://www.capterra.com/p/246168/Weebly/)

Reason for choosing Shopify

Easier to scale up to lots of products

Switched from

[Weebly](https://www.capterra.com/p/246168/Weebly/)

easier platform for multiple items

Review Source

Tara C.  
Director of Marketing  
Non-Profit Organization Management  
Used the software for: 1-2 years

### "Incredibly easy to use, configure carefully if a nonprofit"

May 31, 2022

5.0

Overall it's been a much needed upgrade from our last website management/hosting platform. Our team loves it, but we do rely on a developer team to manage it, keep it updated, manage integrations, and fix holes as needed.

Pros

We love how seamless products, selling, inventory, purchases, shipping, etc. is. That is clearly Shopify's bread-and-butter and they do it so well! Website management is a little less friendly - although still friendly - particularly for nonprofits who utilize other software for donations.

Cons

We rely on integrations working to connect Shopify to our donation software and our email marketing software and our CRM. We've run into issues/errors that have seriously messed up donor data, and so while Shopify is "integration-friendly" - be mindful that you need to fully understand what each integration does before configuring.

Review Source

HT

Heather T.  
Company Director  
Food & Beverages  
Used the software for: 2+ years

### "Shopify in a Food Business "

September 25, 2022

5.0

Shopify has been a vital part of our success. We stay away from the major food ordering platforms so we can own our own customer data and develop relationships with our customers that last.

Pros

It’s easy to use technology that is always ahead of the game.

Cons

At times building code can be a little complex although there are experts to help

Alternatives considered

[Square Point of Sale](https://www.capterra.com/p/275802/Square-Point-of-Sale/)[Square Payments](https://www.capterra.com/p/170278/Square-Payments-Processing/)

Reason for choosing Shopify

There was more functionality and the technology was miles ahead and Square had additional hidden costs

Review Source

Maike S.  
Marketing Consultant  
Marketing and Advertising  
Used the software for: 2+ years

### "Excellent software for non-technical users who need quick set-up and easy management"

October 18, 2022

5.0

Overall I love Shopify for its plug-and-play capabilities, overall ease of use and excellent support, however, it becomes very expensive very quickly if you want to do anything more than the absolute basics of e-commerce, making it prohibitive for small businesses to scale.

Pros

Usability is excellent. Very quick and easy to set up and understand basic e-commerce stores with many templates to choose from, mobile responsiveness, all basic e-commerce features included. Help resources and live support is also top-tier.

Cons

Customisations become tricky and quickly become very expensive. Many additional features require the use of or subscription to paid apps which can escalate set-up and running costs very quickly, and transaction fees are high, impacting profit margins significantly.

Alternatives considered

[WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[WordPress](https://www.capterra.com/p/131687/WordPress/)

Reason for choosing Shopify

Quick and easy set-up without the need to involve a developer / technical expert.

Review Source

SC

Sam C.  
Lead Designer  
Design  
Used the software for: 1-2 years

### "Shopify - Easy to use and looks great!"

July 7, 2021

5.0

Overall, Shopify has been a great experience. It does everything well, and even though the backend can sometimes get confusing, the front-end product it delivers to users is beautiful and efficient. I highly recommend Shopify if someone is thinking about launching an online store. It's simple if you need it to be, and complex if you need to expand to fulfill a large online e-commerce presence.

Pros

Shopify is very good at what it does. I like that Shopify can be streamlined and simple, or complex and robust. It's easy to have a store up and running within a few hours. However, if you want to do Shopify well, I recommend diving into its vast features and offerings. One of Shopify's best features is their analytics tracking. When logging in, Shopify gives an overview dashboard of what is happening in your store. You can see recent orders, sales trends, and even where you're slacking on order fulfillment. Additionally, Shopify provides stats on abandoned checkout cart conversion percentage compared to other stores, sales earnings compared to previous weeks, and even shows which users are live on the site at the moment you view it.

Cons

Shopify has many, many strong points. However, it does get tricky with its product categorization. The way to classify product tags and collections is not intuitive, and can definitely confuse new users. Additionally, Shopify makes order shipping label printing difficult when not paired with one of their partners (USPS, UPS, DHL).

Alternatives considered

[WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[Squarespace](https://www.capterra.com/p/143461/Squarespace/)

Reason for choosing Shopify

Shopify had a more straightforward backend navigation than WooCommerce and more capabilities than selling through a Squarespace site.

Review Source

AM

Alex M.  
Sales Director  
Retail  
Used the software for: 2+ years

### "Shopify is a trap"

July 3, 2023

1.0

Using Shopify can be summed up like this: an ongoing and demoralising feeling of I've been tricked and can't do my job without buying yet another plugin and going through the clunky hassle of setting it up. And knowing that without doing this the existing monthly fees get you very little.

Pros

None. I fell for the promise that Shopify "is an all-in-one commerce platform" whereas, really, it's a clunky app store with a hefty monthly fee just for the platform (that has very little functionality), and extra monthly fees for the add-on apps you have to buy just to get anything done.

Cons

Shopify is a scheme to get you to pay for the platform then sell you more plugins and features just to do basic things. As just one example, inventory reports for the previous month are unavailable until weeks into the next month, making timely stock on hand reports and EOFY stocktake impossible. At first this is confusing, but after a while you see the pattern: there's a bunch of plugins you can pay to get the job done. Essentially you are held ransom to access your own data. This same playbook is everywhere you look in Shopify, and after you've done all the hours and days of setting up the website, portals and pouring your inventory into its systems you'll find that they have every possible function you could desire - as long as you're willing to pay extra for it and are willing to do all these clunky integrations. And if you don't? Then you'll find Shopify not much use for anything.

Review Source

Mauro B.  
IT Manager  
Apparel & Fashion  
Used the software for: 2+ years

### "Shopify Makes B2C Easy and Affordable"

January 12, 2022

5.0

Shopify has been fundamental in helping us to grow our e-commerce side of the business without causing too much work for us to maintain

Pros

Shopify really is the “keep it simple” solution that creates a good experience for the customer. This is probably the most important aspect as it is the impression you make to a customer before they actually receive your product

Cons

Sometimes you desire more features and often you need a 3rd party add on to make it happens. Not all 3rd party add-ons are straight forward and so sometimes it can take some work to make things as you want them

Alternatives considered

[Online Auction System](https://www.capterra.com/p/177650/Ecommerce-Marketplace-Solution/)

Reason for choosing Shopify

Much easier to implement and lower overall COO and ease of management.

Switched from

[AspDotNetStorefront](https://www.capterra.com/p/33857/AspDotNetStorefront/)

Much easier to manage and much easier to integrate

Review Source

Mattia M.  
Digital Marketing Manager  
Marketing and Advertising  
Used the software for: 2+ years

### "All the reasons to open a shop on Shopify"

March 22, 2022

5.0

Pros

Top UX and UI and completeness of the level of customization that guarantee high performance in terms of design, management and sales

Cons

After all these years of use I still haven't found a negative that deserves to be mentioned.

Review Source

VR

Verified Reviewer  
Freelance Virtual Assistant  
Marketing and Advertising  
Used the software for: 1-2 years

### "Effortless Management and Growth with Shopify"

February 9, 2023

5.0

I've been using Shopify for my online store and I have to say, I've thoroughly enjoyed my experience. The platform has exceeded my expectations in terms of functionality, performance, and customer support.

Pros

I so love Shopify beccause of its ease of use, comprehensive features, and strong performance.

Cons

While there's a lot to love about Shopify, one aspect that could be improved is the platform's navigation and meta management. While the platform provides a user-friendly interface and a range of customization options, the navigation can sometimes be a bit cluttered, making it difficult to find specific features or settings.

Alternatives considered

[WordPress](https://www.capterra.com/p/131687/WordPress/)

Reason for choosing Shopify

One thing that I love about Shopify is that it provides a secure and reliable platform for businesses to sell their products online, with 24/7 support available to help with any issues.

Review Source

Jared K.  
Marketing Agency Owner  
Marketing and Advertising  
Used the software for: 1-2 years

### "Shopify Store Impact"

June 30, 2021

4.0

I would recommend this product to somebody else if you are just beginning your journey with e-commerce and you do not want to waste a lot of time launching or developing a website.

Pros

I really like the user interface because it's not complicating to read or review and it doesn't take away time from any person that's just beginning to write or develop their own website.

Cons

I do not like the paid website templates I think it should be more open sourced to integrate with sites such as WordPress and woocommerce so that more people can access this platform; however, I do understand they provide a holistic package for small to medium sized businesses which is much more affordable than some options.

Alternatives considered

[WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[Big Cartel](https://www.capterra.com/p/230161/Big-Cartel/)[WordPress](https://www.capterra.com/p/131687/WordPress/)[Squarespace](https://www.capterra.com/p/143461/Squarespace/)[Joomla](https://www.capterra.com/p/161648/Joomla/)

Reason for choosing Shopify

Shopify was the only one that was integrated with payment system for the client that was in another country, and in their budget.

Switched from

[Weebly](https://www.capterra.com/p/246168/Weebly/)

Weebly's website management was having a lot of bugs with the payment system in terms of the subscription for the plan. And it was tear whereby you weren't able to get access to email marketing other software that's available or even affordable for the platform with Shopify.

Review Source

Hector A.  
Asistente Administrativo  
Information Technology and Services  
Used the software for: 6-12 months

### "Mejorando la Experiencia en el Comercio Electrónico"

June 9, 2023

4.0

Es una plataforma fácil de usar y personalizable, me permitió crear una tienda en línea visualmente atractiva. La amplia gama de aplicaciones y temas disponibles me ayudaron a agregar funcionalidades adicionales. Sin embargo, encontré algunos costos adicionales y limitaciones en la personalización en ciertos aspectos

Pros

No requiere habilidades técnicas avanzadas para crear y administrar una tienda en línea, ofrece una variedad de temas y diseños profesionales que se pueden personalizar para adaptarse a la imagen y marca de la tienda, es una plataforma escalable que puede crecer junto con tu negocio

Cons

Algunos complementos y aplicaciones adicionales pueden tener costos adicionales, algunas áreas del diseño personalizado pueden tener limitaciones en términos de funcionalidad, puede requerir costos adicionales al incorporar aplicaciones de terceros

Review Source

happy M.  
Agent commercial  
Consumer Services  
Used the software for: 1-2 years

### "meilleure boutique en ligne"

April 3, 2023

5.0

Pros

La facilité d’utilisation et la simplicité du processus d’installation et de gestion de la boutique en ligne

Cons

Les frais de transaction pour les paiements traités en dehors de la passerelle de paiement Shopify

Review Source

CM

Chriztina M.  
Owner  
Apparel & Fashion  
Used the software for: 2+ years

### "Shopify is vital for e-commerce, but be weary of upgrading to Plus."

August 16, 2021

5.0

Overall, it has been great. I just wish that the sliding scale for Plus hosting started at a more reasonable amount ... I mean, if they took away my MSM and increased my CC processing, they should have reflected that in my monthly hosting. Just started at $1499 vs $2K would show more good faith in wanting to grow WITH a brand vs taking whatever they can get. (Hence I have been debating whether or not to downgrade back to "advanced" for ages but I use Plus to do advanced Tax Calculations @ checkout, etc) I am also really upset that now Shopify Payments does NOT refund the processing fees on canceled transactions - so if I have a high value/suspect order that I don't feel comfortable shipping, I am still out +/- 3% for nothing. (for the first 5+ years, the CC processing was refunded on canceled orders)

Pros

I have run my business on shopify for nearly 8 years. I love how user-friendly the backend is and how even with VERY limited coding experience, I can update cosmetic issues seamlessly and easily by myself through the theme editor.

Cons

There are a lot of things that could be better. I feel like the constant response when you need to figure out how to do something is, "oh, there's an app for that" ... and apps cost money. With ShopifyPlus, already being $2,000 a month, it can be pretty hard to stomach SO many third party apps to get stuff done. Especially when most 3rd party apps can clutter your theme-file and cause unexpected issues on the front end. I also am personally super salty over the fact that I migrated to ShopifyPlus years ago, from Advanced, to save money on credit card processing fees. Plus, at the time, was $999 a year and I was promised that I would be able to keep that "grandfathered" rate moving forward. But it did not take long for them to a) take away my preferred credit card processing rate due to higher-than-usual ratio of international transactions and then they ALSO doubled my monthly hosting from $999 to $2,000. But once you upgrade, it can be very hard to go back down to "Advanced". They also took away my "merchant success manager" ... so I am spending $2K a month on "Plus" and also had most of the "Plus" perks taken away from me. I just feel like Shopify doesn't care much about their store owners who've been around for so long.

Reason for choosing Shopify

Several developer friends told me it was leaps and bounds above the other hosting platforms at the time (back in 2013)

Review Source

Gregory H.  
Chief Creative  
Media Production  
Used the software for: 2+ years

### "Shopify Symbolizes Seamless POS to Delivery Functionality"

November 4, 2021

4.0

I enjoy seeing large and small business succeed with the same eCommerce platform. Shopify is used by so many retailers and this capacity is what makes the program so powerful. This diversity in the user base also enables Shopify developers to fine tune new product enhancements that are truly helpful in growing a business.

Pros

Chewing gum and walking at the same time can oftentimes be problematic for some. But with Shopify you don't have to worry about multi-tasking. The robust functionality of the eCommerce platform enables the user to create and implement a POS to delivery system that truly reflects the mission of the business enterprise. The ability to take a complex program and customize it to optimize the goals and objectives of the business is critical in today's competitive and challenging marketplace. Don't get lost in the noise from the implementation stage. Shopify is the ideal navigator of successful alignment and implementation.

Cons

As with any conversion process, there are hurdles in the implementation. What I liked least was the learning curve, but this is true of any new product.

Switched from

[Squarespace](https://www.capterra.com/p/143461/Squarespace/)[Weebly](https://www.capterra.com/p/246168/Weebly/)

The main reason for the switch was the strength of the eCommerce core portfolio.

Review Source

SM

Satin M.  
Entrepreneur  
Apparel & Fashion  
Used the software for: 2+ years

### "Business Essential"

February 16, 2022

5.0

Pros

I like that Shopify is user friendly. I learned how to build my own website in 24 hours. Everything is clear & Shopify integrates with nearly everything now. Shopify is also affordable.

Cons

What I like least about Shopify is their shipping & handling method(s). They should create a step by step as to how merchants can avoid losing money within their first of business via Shopify. I also don’t care for their email templates. They are basic & you can’t create much with them. I like for everything to be in one space, therefore I don’t have to use outside integrations.

Review Source

lionel J.  
Admin  
Consumer Electronics  
Used the software for: 6-12 months

### "Shopifyed"

March 15, 2022

5.0

I loved the overall ease of setting up my store and all this in less than a week and even got sales even before that however nothing can be perfect and I had payment issues with them and the communication can be a lot better.

Pros

Shopify is great if you are into large volume purchases and the ability to run different types of business's all under one roof and being able to manage all this even on my mobile devices.

Cons

Integration was difficult even though they have some inhouse integrations that are great or maybe they need a more experience person in programming I guess

Alternatives considered

[Ecwid](https://www.capterra.com/p/143648/Ecwid/)

Reason for choosing Shopify

I noted the time shopify has been in business and felt that came with a bit more experience than other offerings

Switched from

[Wix](https://www.capterra.com/p/169007/Wix/)

Wix is ok when it comes to small orders but as demand grows I needed something that can handle bulk orders.

Review Source

Faisal Faruque R.  
SEO Expert  
Computer Software  
Used the software for: 1-2 years

### "The Most Easy to Use CMS for Building a Virtual Store"

December 9, 2021

5.0

As an owner of a digital marketing agency, I often need to build virtual stores for my clients. Normally most of the clients are the owners of small businesses and they can't afford to hire a professional developer for maintaining their e-commerce store. This is why I was looking for a platform that will help my clients maintain the site by themselves without going through a steep learning curve. Then I found Shopify and believe me, I think this is the ultimate destination. Day by day it's getting better and better. I know there are some other platforms with more flexibility but those are too complex to handle. Also, Shopify is completely managed on the serverside and you don't have to deal with CPanel stuff. And, who else will give you the software as well as hosting at this cheap rate? I am totally satisfied with Shopify and I am never going back to custom CMS of anything. Peace!

Pros

The most interesting thing about Shopify is that it needs no technical knowledge to get started. But that doesn't mean you can't use advanced features on this CMS. Using plugins, themes, templates all are quite easy on this platform and you don't need a full-time maintainer to manage your small business store made by using Shopify. Another great feature of Shopify is the integration with various payment gateways. No matter whether you are from the US or any other country, you can configure the payment gateway for a smooth transaction. Overall, it increases the conversion rate and revenue. There are a lot of premium and free themes developed for this platform and you can always make your site unique, fancy, and lightweight. The price is quite affordable I must say. Even if you use some other free CMS you will need to pay fr the hosting and CDN which are not reliable. But with Shopify, these things are taken care of and no matter how much traffic do you get, you can stay worry-free.

Cons

Honestly speaking I didn't find any major cons while using the software. I have some small stores as well as some big e-commerce shops running on Shopify and I didn't miss any features while building those. But I have a few suggestions about improving the product. For example, the mobile layout of the site should be more lightweight so that it loads faster on slow internet devices. Also, if you can introduce a free plan with limited features that will help most small businesses.

Alternatives considered

[WordPress](https://www.capterra.com/p/131687/WordPress/)

Reason for choosing Shopify

I also considered WordPress as an alternative solution while choosing Shopify for my agency. Some people will say that WordPress is more flexible for building customized stores. I also agree with that. But if you consider a hassle-free and ways to use solution then no other CMS can beat Shopify. I tested both of the platforms and I don't regret going with Shopify.

Review Source

Rafi K.  
freelancer  
Apparel & Fashion  
Used the software for: 1-2 years

### "&Shopify&"

June 4, 2023

5.0

Pros

Reliable Customer Support: Shopify provides 24/7 customer support through various channels, including live chat, email, and phone. Users can access help documentation, tutorials, and community forums for self-help. The platform also offers dedicated support for merchants on higher-tier plans, ensuring that assistance is available when needed.Scalability and Growth Opportunities: Shopify is designed to accommodate businesses of all sizes, from small startups to large enterprises. The platform can handle high levels of traffic and transactions, ensuring scalability as businesses grow. Shopify also provides resources and features to support expansion, such as multichannel selling, internationalization, and integration with fulfillment services.

Cons

Transaction Fees: When using external payment gateways instead of Shopify Payments, additional transaction fees apply. This can increase the overall cost of selling products, particularly for businesses with high transaction volumes or lower-profit margins. However, using Shopify Payments can help mitigate these fees.

Review Source

RN

Rhiannon N.  
Owner  
Retail  
Used the software for: 6-12 months

### "They promise the moon and provide a crumbling chunk of space rock"

March 10, 2021

1.0

I couldn't move away from this platform fast enough. I lost 7 months of effort and about $3000 cash dealing with this shifty company that promises the moon and provides a crumbling chunk of space rock. Steer clear of this place if you want a long-term site that won't bleed you dry. It's a band-aid solution I would have expected in the 90s with Web 1.0, but it simply cannot perform in the 2020s in a global marketplace.

Pros

It's braindead easy for anyone with a modest set of technical skills to setup a store. (If you can use Facebook, you can use Shipify). Uploading files is a breeze and most menus seem to make some logical sense. The easy of initial setup is why so many scam sites use this platform-- anyone, even fraudsters love it. But that doesn't make it a good platform!

Cons

The platform is quite costly compared to other options. It doesn't come with enough features to work on its own so users are stuck having to pay for add-on modules. And these are not a straight-up purchase but come with a monthly fee. I calculated the modules I would need and it was going to run me $500-$800 USD/month! It has been cheaper to build a Magento site and pay cash up front, one time, for modules I will use for the lifetime of my site. The service at Shopify was appalling. I contacted support with a problem on their server that the tech couldn't help resolve but refused to patch me through to someone else. This happened every time I called in (4 times with similar issues on their end). Payout is offered in one currency and once a week. Not at all flexible or professional. The final dealbreaker was when they sold me a 3rd party theme that was replaced 2 days later by the vendor with a better theme, and the vendor would have refunded me but said it was up to Shopify to refund. Shopify refused and the Vendor was very apologetic and said they heard all the time from customers how unprofessional Shopify's policies were. I have since noticed how many fly-by-night scammer sites and sites selling counterfeit goods are on the Shopify platform. Though these are rarely shut down, honest sites sometimes are. I feel much safer hosting my site on my terms and without worry they, under their user agreement, can terminate my site whenever they choose.

Alternatives considered

[WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[PayPal Commerce Platform](https://www.capterra.com/p/179252/PayPal-Checkout/)

Reason for choosing Shopify

I thought Shopify would provide the features that were necessary to my site. Alas, said features were not present in the site and many not even in modules. It was a bad call on my part to think this solution would work.

Review Source

VR

Verified Reviewer  
E-commerce Product Coordinator  
Information Technology and Services  
Used the software for: 2+ years

### "Shopify for small to medium businesses"

November 23, 2021

4.0

Shopify has been an incredible platform to use, it allows to customize a store in so many ways according to how a business wants to sell, it manages the shipping part and email to send to customers when buying. Helps with having a good inventory management of products

Pros

What I love the most about Shopify is the easiness of use, anybody could create a store in a shop amount of time without too much knowledge of the platform.

Cons

Some of the features Shopify could improve is the customization of Categories of products, also create marketing campaigns directly from the store, Shopify email can be helpful but still needs improvement Filters inside the store and create a way to make different landing pages for promotions or special dates (black Friday, more) sections inside other pages not just the landing page

Alternatives considered

[Wix](https://www.capterra.com/p/169007/Wix/)[WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[Elementor](https://www.capterra.com/p/169468/Elementor/)[Squarespace](https://www.capterra.com/p/143461/Squarespace/)

Reason for choosing Shopify

Because of practicality, inside Shopify you can build a modern and responsive store, using simple templates. Have a full store online in a matter of days connected with account management services, banking, shipping and marketing.

Review Source

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