# Page 20 | Shopify Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 20 - Is Shopify the right eCommerce solution for you? Explore 6657 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/83891/Shopify/reviews

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Shopify

4.5 (6657)

[View alternatives](https://www.capterra.com/p/83891/Shopify/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Page 20 - Reviews of Shopify

## Showing most helpful reviews

Showing 476-500 of 6657 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Hector A.  
Asistente Administrativo  
Information Technology and Services  
Used the software for: 6-12 months

### "Mejorando la Experiencia en el Comercio Electrónico"

June 9, 2023

4.0

Es una plataforma fácil de usar y personalizable, me permitió crear una tienda en línea visualmente atractiva. La amplia gama de aplicaciones y temas disponibles me ayudaron a agregar funcionalidades adicionales. Sin embargo, encontré algunos costos adicionales y limitaciones en la personalización en ciertos aspectos

Pros

No requiere habilidades técnicas avanzadas para crear y administrar una tienda en línea, ofrece una variedad de temas y diseños profesionales que se pueden personalizar para adaptarse a la imagen y marca de la tienda, es una plataforma escalable que puede crecer junto con tu negocio

Cons

Algunos complementos y aplicaciones adicionales pueden tener costos adicionales, algunas áreas del diseño personalizado pueden tener limitaciones en términos de funcionalidad, puede requerir costos adicionales al incorporar aplicaciones de terceros

Review Source

happy M.  
Agent commercial  
Consumer Services  
Used the software for: 1-2 years

### "meilleure boutique en ligne"

April 3, 2023

5.0

Pros

La facilité d’utilisation et la simplicité du processus d’installation et de gestion de la boutique en ligne

Cons

Les frais de transaction pour les paiements traités en dehors de la passerelle de paiement Shopify

Review Source

CM

Chriztina M.  
Owner  
Apparel & Fashion  
Used the software for: 2+ years

### "Shopify is vital for e-commerce, but be weary of upgrading to Plus."

August 16, 2021

5.0

Overall, it has been great. I just wish that the sliding scale for Plus hosting started at a more reasonable amount ... I mean, if they took away my MSM and increased my CC processing, they should have reflected that in my monthly hosting. Just started at $1499 vs $2K would show more good faith in wanting to grow WITH a brand vs taking whatever they can get. (Hence I have been debating whether or not to downgrade back to "advanced" for ages but I use Plus to do advanced Tax Calculations @ checkout, etc) I am also really upset that now Shopify Payments does NOT refund the processing fees on canceled transactions - so if I have a high value/suspect order that I don't feel comfortable shipping, I am still out +/- 3% for nothing. (for the first 5+ years, the CC processing was refunded on canceled orders)

Pros

I have run my business on shopify for nearly 8 years. I love how user-friendly the backend is and how even with VERY limited coding experience, I can update cosmetic issues seamlessly and easily by myself through the theme editor.

Cons

There are a lot of things that could be better. I feel like the constant response when you need to figure out how to do something is, "oh, there's an app for that" ... and apps cost money. With ShopifyPlus, already being $2,000 a month, it can be pretty hard to stomach SO many third party apps to get stuff done. Especially when most 3rd party apps can clutter your theme-file and cause unexpected issues on the front end. I also am personally super salty over the fact that I migrated to ShopifyPlus years ago, from Advanced, to save money on credit card processing fees. Plus, at the time, was $999 a year and I was promised that I would be able to keep that "grandfathered" rate moving forward. But it did not take long for them to a) take away my preferred credit card processing rate due to higher-than-usual ratio of international transactions and then they ALSO doubled my monthly hosting from $999 to $2,000. But once you upgrade, it can be very hard to go back down to "Advanced". They also took away my "merchant success manager" ... so I am spending $2K a month on "Plus" and also had most of the "Plus" perks taken away from me. I just feel like Shopify doesn't care much about their store owners who've been around for so long.

Reason for choosing Shopify

Several developer friends told me it was leaps and bounds above the other hosting platforms at the time (back in 2013)

Review Source

Gregory H.  
Chief Creative  
Media Production  
Used the software for: 2+ years

### "Shopify Symbolizes Seamless POS to Delivery Functionality"

November 4, 2021

4.0

I enjoy seeing large and small business succeed with the same eCommerce platform. Shopify is used by so many retailers and this capacity is what makes the program so powerful. This diversity in the user base also enables Shopify developers to fine tune new product enhancements that are truly helpful in growing a business.

Pros

Chewing gum and walking at the same time can oftentimes be problematic for some. But with Shopify you don't have to worry about multi-tasking. The robust functionality of the eCommerce platform enables the user to create and implement a POS to delivery system that truly reflects the mission of the business enterprise. The ability to take a complex program and customize it to optimize the goals and objectives of the business is critical in today's competitive and challenging marketplace. Don't get lost in the noise from the implementation stage. Shopify is the ideal navigator of successful alignment and implementation.

Cons

As with any conversion process, there are hurdles in the implementation. What I liked least was the learning curve, but this is true of any new product.

Switched from

[Squarespace](https://www.capterra.com/p/143461/Squarespace/)[Weebly](https://www.capterra.com/p/246168/Weebly/)

The main reason for the switch was the strength of the eCommerce core portfolio.

Review Source

SM

Satin M.  
Entrepreneur  
Apparel & Fashion  
Used the software for: 2+ years

### "Business Essential"

February 16, 2022

5.0

Pros

I like that Shopify is user friendly. I learned how to build my own website in 24 hours. Everything is clear & Shopify integrates with nearly everything now. Shopify is also affordable.

Cons

What I like least about Shopify is their shipping & handling method(s). They should create a step by step as to how merchants can avoid losing money within their first of business via Shopify. I also don’t care for their email templates. They are basic & you can’t create much with them. I like for everything to be in one space, therefore I don’t have to use outside integrations.

Review Source

lionel J.  
Admin  
Consumer Electronics  
Used the software for: 6-12 months

### "Shopifyed"

March 15, 2022

5.0

I loved the overall ease of setting up my store and all this in less than a week and even got sales even before that however nothing can be perfect and I had payment issues with them and the communication can be a lot better.

Pros

Shopify is great if you are into large volume purchases and the ability to run different types of business's all under one roof and being able to manage all this even on my mobile devices.

Cons

Integration was difficult even though they have some inhouse integrations that are great or maybe they need a more experience person in programming I guess

Alternatives considered

[Ecwid](https://www.capterra.com/p/143648/Ecwid/)

Reason for choosing Shopify

I noted the time shopify has been in business and felt that came with a bit more experience than other offerings

Switched from

[Wix](https://www.capterra.com/p/169007/Wix/)

Wix is ok when it comes to small orders but as demand grows I needed something that can handle bulk orders.

Review Source

Faisal Faruque R.  
SEO Expert  
Computer Software  
Used the software for: 1-2 years

### "The Most Easy to Use CMS for Building a Virtual Store"

December 9, 2021

5.0

As an owner of a digital marketing agency, I often need to build virtual stores for my clients. Normally most of the clients are the owners of small businesses and they can't afford to hire a professional developer for maintaining their e-commerce store. This is why I was looking for a platform that will help my clients maintain the site by themselves without going through a steep learning curve. Then I found Shopify and believe me, I think this is the ultimate destination. Day by day it's getting better and better. I know there are some other platforms with more flexibility but those are too complex to handle. Also, Shopify is completely managed on the serverside and you don't have to deal with CPanel stuff. And, who else will give you the software as well as hosting at this cheap rate? I am totally satisfied with Shopify and I am never going back to custom CMS of anything. Peace!

Pros

The most interesting thing about Shopify is that it needs no technical knowledge to get started. But that doesn't mean you can't use advanced features on this CMS. Using plugins, themes, templates all are quite easy on this platform and you don't need a full-time maintainer to manage your small business store made by using Shopify. Another great feature of Shopify is the integration with various payment gateways. No matter whether you are from the US or any other country, you can configure the payment gateway for a smooth transaction. Overall, it increases the conversion rate and revenue. There are a lot of premium and free themes developed for this platform and you can always make your site unique, fancy, and lightweight. The price is quite affordable I must say. Even if you use some other free CMS you will need to pay fr the hosting and CDN which are not reliable. But with Shopify, these things are taken care of and no matter how much traffic do you get, you can stay worry-free.

Cons

Honestly speaking I didn't find any major cons while using the software. I have some small stores as well as some big e-commerce shops running on Shopify and I didn't miss any features while building those. But I have a few suggestions about improving the product. For example, the mobile layout of the site should be more lightweight so that it loads faster on slow internet devices. Also, if you can introduce a free plan with limited features that will help most small businesses.

Alternatives considered

[WordPress](https://www.capterra.com/p/131687/WordPress/)

Reason for choosing Shopify

I also considered WordPress as an alternative solution while choosing Shopify for my agency. Some people will say that WordPress is more flexible for building customized stores. I also agree with that. But if you consider a hassle-free and ways to use solution then no other CMS can beat Shopify. I tested both of the platforms and I don't regret going with Shopify.

Review Source

Rafi K.  
freelancer  
Apparel & Fashion  
Used the software for: 1-2 years

### "&Shopify&"

June 4, 2023

5.0

Pros

Reliable Customer Support: Shopify provides 24/7 customer support through various channels, including live chat, email, and phone. Users can access help documentation, tutorials, and community forums for self-help. The platform also offers dedicated support for merchants on higher-tier plans, ensuring that assistance is available when needed.Scalability and Growth Opportunities: Shopify is designed to accommodate businesses of all sizes, from small startups to large enterprises. The platform can handle high levels of traffic and transactions, ensuring scalability as businesses grow. Shopify also provides resources and features to support expansion, such as multichannel selling, internationalization, and integration with fulfillment services.

Cons

Transaction Fees: When using external payment gateways instead of Shopify Payments, additional transaction fees apply. This can increase the overall cost of selling products, particularly for businesses with high transaction volumes or lower-profit margins. However, using Shopify Payments can help mitigate these fees.

Review Source

RN

Rhiannon N.  
Owner  
Retail  
Used the software for: 6-12 months

### "They promise the moon and provide a crumbling chunk of space rock"

March 10, 2021

1.0

I couldn't move away from this platform fast enough. I lost 7 months of effort and about $3000 cash dealing with this shifty company that promises the moon and provides a crumbling chunk of space rock. Steer clear of this place if you want a long-term site that won't bleed you dry. It's a band-aid solution I would have expected in the 90s with Web 1.0, but it simply cannot perform in the 2020s in a global marketplace.

Pros

It's braindead easy for anyone with a modest set of technical skills to setup a store. (If you can use Facebook, you can use Shipify). Uploading files is a breeze and most menus seem to make some logical sense. The easy of initial setup is why so many scam sites use this platform-- anyone, even fraudsters love it. But that doesn't make it a good platform!

Cons

The platform is quite costly compared to other options. It doesn't come with enough features to work on its own so users are stuck having to pay for add-on modules. And these are not a straight-up purchase but come with a monthly fee. I calculated the modules I would need and it was going to run me $500-$800 USD/month! It has been cheaper to build a Magento site and pay cash up front, one time, for modules I will use for the lifetime of my site. The service at Shopify was appalling. I contacted support with a problem on their server that the tech couldn't help resolve but refused to patch me through to someone else. This happened every time I called in (4 times with similar issues on their end). Payout is offered in one currency and once a week. Not at all flexible or professional. The final dealbreaker was when they sold me a 3rd party theme that was replaced 2 days later by the vendor with a better theme, and the vendor would have refunded me but said it was up to Shopify to refund. Shopify refused and the Vendor was very apologetic and said they heard all the time from customers how unprofessional Shopify's policies were. I have since noticed how many fly-by-night scammer sites and sites selling counterfeit goods are on the Shopify platform. Though these are rarely shut down, honest sites sometimes are. I feel much safer hosting my site on my terms and without worry they, under their user agreement, can terminate my site whenever they choose.

Alternatives considered

[WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[PayPal Commerce Platform](https://www.capterra.com/p/179252/PayPal-Checkout/)

Reason for choosing Shopify

I thought Shopify would provide the features that were necessary to my site. Alas, said features were not present in the site and many not even in modules. It was a bad call on my part to think this solution would work.

Review Source

VR

Verified Reviewer  
E-commerce Product Coordinator  
Information Technology and Services  
Used the software for: 2+ years

### "Shopify for small to medium businesses"

November 23, 2021

4.0

Shopify has been an incredible platform to use, it allows to customize a store in so many ways according to how a business wants to sell, it manages the shipping part and email to send to customers when buying. Helps with having a good inventory management of products

Pros

What I love the most about Shopify is the easiness of use, anybody could create a store in a shop amount of time without too much knowledge of the platform.

Cons

Some of the features Shopify could improve is the customization of Categories of products, also create marketing campaigns directly from the store, Shopify email can be helpful but still needs improvement Filters inside the store and create a way to make different landing pages for promotions or special dates (black Friday, more) sections inside other pages not just the landing page

Alternatives considered

[Wix](https://www.capterra.com/p/169007/Wix/)[WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[Elementor](https://www.capterra.com/p/169468/Elementor/)[Squarespace](https://www.capterra.com/p/143461/Squarespace/)

Reason for choosing Shopify

Because of practicality, inside Shopify you can build a modern and responsive store, using simple templates. Have a full store online in a matter of days connected with account management services, banking, shipping and marketing.

Review Source

IJ

Ikiera J.  
Store Owner  
Apparel & Fashion  
Used the software for: 1-2 years

### "My Shopify experience"

May 25, 2022

5.0

I loved using the app. It was a bit challenging to build my store when I first started but I hired someone to make it professional and it honestly looked great! I loved seeing how the apps worked and brought my store to life to help upsell products, setting up the codes can be a bit difficult and also learning how to read the analytics of your store is a bit complex. I didn't make that many sales but I got tons of traffic to my store and that was helpful in reading conversions and seeing who almost bought something but didn't and seeing the locations around the world of who was viewing my product was really cool. I loved the app and it's features overall but I think having a Free membership program with a few more features from the basic plan instead of a trial program is better since it's generally hard to make a sale in a month let alone make one in 14 days.

Pros

I like the efficiency of the software. It's easy to use, simple to navigate, can take some time to understand the conversion rates and percentages of everything but overall pretty good app. I like the configuration and the training videos are helpful in some cases as well.

Cons

I definitely did not like how they charged for the apps to integrate into the store. It's a lot of hassle having to sign up for those apps just to get slammed with the monthly fees on top of the cost of the shopify store itself especially in the first few months when you're just starting out and you don't even make a sale. Those monthly fees got one of my stores closed.

Alternatives considered

[Wix](https://www.capterra.com/p/169007/Wix/)[Big Cartel](https://www.capterra.com/p/230161/Big-Cartel/)[Meta for Business](https://www.capterra.com/p/213257/Facebook/)

Reason for choosing Shopify

They were cheaper than Shopify. I also heard good things about these alternatives.

Review Source

Jerome P.  
Website Manager  
Newspapers  
Used the software for: 2+ years

### "Works reasonably well out of the box"

July 12, 2022

4.0

Shopify is a good platform to get you up and running very quickly. It is one big ecosystem that sometimes works in your favour but unfortunately very much works in theirs.

Pros

Shopify does a good job of enabling you to start selling very quickly. You need to be aware that this only includes very limited functionality though and any extra options you may need to add, even as simple as a pre-sale or adding meta fields (custom fields) requires an monthly fee for an App. We currently have 5 Apps installed that almost cost the same as our subscription charge but I have been involved in some Shopify projects where the App to subscription charge was triple. You need to really consider what functionality you deem necessary before adding extra apps as this can all add up. Of course if the functionality is necessary and pays for itself with one order then it is all worth it.

Cons

The core functionality is a little limited. Shopify+ has the promise of almost unlimited functionality but the cost is prohibitive for most shops and even though they could give standard Shopify users access to some of these functions they don’t so most functionality does require an App

Review Source

ML

Michael L.  
Office & Marketing Manager  
Mechanical or Industrial Engineering  
Used the software for: 2+ years

### "Shopify beats all competition in the eCommerce world!"

January 30, 2022

5.0

Of all the eCommerce options available, Shopify is by far the most convenient service out there. It offers a wide variety of features and is compatible with most commonly used apps. It has a convenient user interface and is very easy to use! Highly recommended!

Pros

The best thing about Shopify is the ease of use over its competitors. The user interface is very straight forward and the templates they have available practically customize themselves. Shopify also offers a comprehensive knowledge base where you can get answers to just about anything you can possibly think of. If you’re looking for a headache then use one of the other options out there, but if you’re looking for a painless experience getting your online store up and running then Shopify is the service for you!

Cons

Shopify is compatible with a lot of 3rd party plug-ins and apps, but there are still a few they’re missing. For example, we had to switch our email client over to MailChimp because Shopify isn’t compatible with the ReachMail service we had been using… and it took a lot of time to switch everything over. I recommend you make sure all of your current services are compatible with Shopify before choosing them for your eCommerce site.

Alternatives considered

[WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)

Reason for choosing Shopify

For the ease of use and across the board compatibility.

Review Source

AR

Anirban R.  
Content Manager  
Apparel & Fashion  
Used the software for: 2+ years

### "Most amazing user friendly e-commerce platform in the market till now. "

January 14, 2022

5.0

Pros

I am using this software for more than 2 years, till now Shopify has updated tons of things within their content management system, and practically speaking all the features from checking real-time data of the customers to managing and fulfilling orders along with building a user-friendly website for any kind of e-commerce store is the most amazing feature of this software. Apart from this, the sweetest thing about this software is the notification tone of their application.

Cons

The only thing that I don't like in this software is related to the mobile Shopify App where I couldn't manage the product easily, if there is a bulk edit option for the single product then it will become much easier to change the color, quantity or price of any existing product from the mobile app by using the bulk edit option.

Review Source

AS

Alfredo S.  
Founder  
Wholesale  
Used the software for: 2+ years

### "Is this the right E-Commerce platform for your SMB?"

March 23, 2022

4.0

Easy to use platform, fast, and has a lot of documentation. Good customer support and extremely friendly to all levels of experience. But it comes at a not so insignificant price, specially at the early stages, and more customization will be expensive and require a significant investment and experience from a qualified developer.

Pros

Shopify is an out of the box ecommerce platform where you can be up and running in less than 10 minutes. But, is that good enough?. All that you need to create a good experience and nice looking e-commerce, can be very easy if you know what to do and are familiar with templates. Setting up everything including payment is EASY, fast, and everything happens in real time.

Cons

I don't see this as a "cheap software", specially if you come from a non european union / north america country. It has many layers of costs, first the upfront monthly fee, and also they take a small percentage out of your sales. It's an amazing business model for them, not so much for the small user. Also, nowadays, with so many people using shopify out there for their e-commerce, all stores look a like. It's hard to find a Shopify e-commerce store with a unique experience. And any additional change that you'd like to do that you can't do in the editor, you'll need an experienced developer.

Switched from

[WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)

Ease of use, response time of platform

Review Source

massimo C.  
Webdesigner  
Information Technology and Services  
Used the software for: 1-2 years

### "E-commerce facile, semplice e veloce"

January 16, 2023

4.0

Il rapporto qualità/prezzo di shopify è assolutamente vincente.Il software può solo migliorare, come ha fatto già negli ultimi due anni.E' una soluzione molto flessibile e con un prezzo molto vantaggioso.L'assistenza è buona anche se non sempre rapida e non rispondo nel caso ci siano state delle modifiche al codice.

Pros

L'ecommerce è facile da gestire anche da chi non sa programmare.Chiaramente con un pò di programmazione è possibile customizzare qualsiasi cosa.Il sistema è veloce e affidabile e grazie ai moduli esterni è possibile implementare qualsiasi funzionalità per un ecommerce b2c.Ottima la sincronizzazione dei prodotti con piattaforme esterne come facebook, instagram e google shopping.

Cons

Una cosa molto scomoda è che nel caso di aggiornamneto di un tema, dovremo sistemare tutto, perchè l'aggiornamento non è il più delle volte automatico.Un altro nota dolente sono i moduli esterni che sono per lo più a pagamento.Anche la versione mobile andrebbe migliorata.

Reason for choosing Shopify

E' integrativo all'utlizzo di Prestashop e Magento.Viene scelto in base al tipo di cliente finale al quale vendiamo il servizio di customizzazione.

Review Source

VR

Verified Reviewer  
COO  
Internet  
Used the software for: 2+ years

### "Prodotto economico, per neofiti degli ecommerce"

May 4, 2023

4.0

Ho usato shopify per un gestire un piccolo ecommerce di prodotti di cosmetica.Ho scelto questo prodotto in quanto il nostro magazzino era integrato direttamente con shopify e ci permetteva di gestire in maniera automatico la logistica.Le difficoltà a tracciare le fonti di traffico da cui arrivano le conversioni mi stanno facendo venir voglia di provare altri prodotti

Pros

E' un prodotto economico tranne per le commissioni sui pagamenti che sono molto elevate rispetto ai competitor. Il prodotto va bene per chi vuole provare ad aprirsi un ecommerce. Per negozi più strutturati consiglio l'utilizzo di prodotti più specifici tipo Magento o altri in quanto shopify e' poco personalizzabile graficamente.Dispone di molti plugin che spesso si pagano con un abbonamento mensile e se non si sta attenti si rischia di alzare di molto il prezzo mensile.

Cons

Le difficoltà di tracciamento su google analitics e la difficoltà nell'implementare una cookie policy senza utilizzare plugin esterni

Reason for choosing Shopify

Perchè aveva molti plugin ed era integrato direttamente con il nostro magazzino Dapsides

Review Source

FB

Francesco B.  
Designer  
Apparel & Fashion  
Used the software for: 2+ years

### "Great solution to start and grow a business"

August 1, 2022

5.0

Pros

Shopify allow you to set up form zero and with no experience at all in web design, a web store. You can even chose to start create your own personal web presence, from free templates, that you can personalize in colors, fonts, images and so on, to best fit your business. You don't need web agency to rely on both for the creation and the managing of your web store, giving you full control of your business. Shopify provides all integrations for electronic payments and interface with couriers companies, as well as interactions with social media shops and feeds.

Cons

Nowadays, with the flourishing of web store developing online platforms, maybe Shopify could seams a little "old" in the free template offering, being kept in the shadows by some competitors, with more contemporary and fresher designs.

Review Source

Gaurav J.  
Sr. Ecommerce Marketing Manager  
Marketing and Advertising  
Used the software for: 2+ years

### "Complete Ecommerce Store Manager"

October 16, 2022

5.0

Pros

The ability to exclude countries where we don't deliver is something that is really helpful. This not only helps us in reducing our refunds but also secures our Gateway from getting impacted.

Cons

Websites load time is definitely a concern with Shopify. With Google now giving more relevance to page speed, there is definitely a room for improvement here.

Review Source

PP

Prashant P.  
Owner  
Food & Beverages  
Used the software for: 2+ years

### "Best Plug and Play Ecommerce platform"

September 20, 2022

5.0

We are a Happy customers but if some more updates and helps are extended we would dance with shopify

Pros

Products are easy to configure; blogs are easy to write. Category overall configuration is easy to configure

Cons

You need lots of plugins once you need to add on paid plugins Website Speed Optimization does not happen as expected even if you use the best themes like Booster. SEO Needs to be focused and easy to configure even tags length and number of tags need to be increased. There are lots other

Alternatives considered

[WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[Magento 2 PWA POS](https://www.capterra.com/p/185080/Magento-2-PWA-POS/)

Reason for choosing Shopify

It was more over server and hosting tension free

Switched from

[Magento 2 PWA POS](https://www.capterra.com/p/185080/Magento-2-PWA-POS/)

speed issues

Review Source

VR

Verified Reviewer  
Entrepreneur  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Excellent way to kickstart your ecommerce store"

March 16, 2022

5.0

Overall Shopify is a fantastic app to use if someone wants to kickstart an ecommerce store from the fundaments. With no further programming background and a minimum understanding of back end management everyone can start running a profitable business. One has to pay the cost of it that's for sure. Every transaction had a fee and the domain and profile management was rather expensive (in my case mainly because I couldn't drive enough traffic to my website).

Pros

Shopify is a really intuitive and easy to use interface for me. I started using it as a vendor of home improving pieces. I have bought a domain name on the Shopify platform and attached an ecommerce website to it with such ease that I could not find in other website building services. The interface of creating the site, and product management itself was yet again a feature I could easily deal with. It was absolutely beginner friendly and easy to use. I also liked the fact that it provided up to date legal documents to launch my online store with.

Cons

Compared to other website building applications that offer ecommerce options Shopify is quite expensive to maintain. The monthly subscription along with the domain subscription fee is significantly higher than in case of running an ecommerce store in WordPress for instace. If your store is not delivering the expected results within the first month of launching it, Shopify can be seen as an unbeneficial solution for all these ecommerce management tasks.

Review Source

LS

Lindokuhle S.  
Student  
Construction  
Used the software for: 1-2 years

### "Great experience with Shopify"

May 2, 2022

5.0

Pros

When at first i was starting out i didn't know anything about online store, but eginners (and experts) alike may use Shopify to build online stores without having to know how to code. There is no need to install software or use a hosting service. Shopify has subscriptions ranging from $29 to $299 per month, and if you utilize Shopify Payments, there are no additional transaction costs.

Cons

We've all attempted to browse a website only to be greeted by obnoxious advertisements and popups. Anyone who has had a bad shopping experience on your eCommerce website may abandon it. Voice search is a growing trend in eCommerce, and it will soon play a significant role in how people shop online. The issue with voice search is that it returns really targeted results. This implies you'll need to improve your store pages for voice search visibility.

Switched from

[Weebly](https://www.capterra.com/p/246168/Weebly/)

Weebly prohibits the installation of any software on their website, which applies to both free and paid customers.

Review Source

VR

Verified Reviewer  
Freelance Artist/ Apparel designer  
Apparel & Fashion  
Used the software for: Less than 6 months

### "Great app and service, integrations with other services need work"

August 27, 2021

4.0

Trying to find my way through issues with integration and the solutions exist but just through a lot of daunting tedious steps. Overall though the scope of the services they offer and the ease of use for layout, payment, organization, customer information, analytics and editing is extremely useful and easy for a beginner. I was pleasantly surprised to see how much analytic information the app would give me about store visitors, page views, and customers.

Pros

Overall it is very easy to use and I would recommend it for website building/ online store creation to those like myself who aren’t familiar with website coding.

Cons

Running into problems with cross platform integrations between services that supply my products and Shopify / also between Shopify and other selling platforms that are all advertised to be compatible/easy integrations. More complicated than they need to be and small areas here and there with settings and information carryover that make could make a big impact on the operation of your business

Review Source

VR

Verified Reviewer  
Business owner  
Arts and Crafts  
Used the software for: 1-2 years

### "Shopify is a learning curve, but very worth it!"

July 31, 2022

5.0

Pros

Features for days! There are a seemingly infinite number of possible add ons to your page. It’s easy to use from a shoppers point of view and it feels like a high end page, even on the cheapest tier.

Cons

In a nutshell, Shopify is a big learning curve. If you want to do it right, it takes time to learn all of the options and features. That being said, everything is 100% customizable and it’s awesome! I recommend starting a few months before you need to launch if you’re not used to setting up websites just to allow yourself ample time to work on and perfect it before meeting your projected launch date.

Review Source

RR

Regine R.  
CEO  
Apparel & Fashion  
Used the software for: 2+ years

### "The only expense my shop has that I play gladly monthly."

September 14, 2022

5.0

Ive been using Shopify for so many years. It's amazing to see its transformation over the years, you can see how they're getting better in every aspect they can.

Pros

Its so efficient, easy to use, and their costumer service has never let me down.

Cons

Maybe that it's not a free to edit the design as other softwares. They're working on it though.

Alternatives considered

[Wix](https://www.capterra.com/p/169007/Wix/)[Squarespace](https://www.capterra.com/p/143461/Squarespace/)

Reason for choosing Shopify

It had much better software and easy to use design.

Review Source

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