# Page 23 | Shopify Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 23 - Is Shopify the right eCommerce solution for you? Explore 6657 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/83891/Shopify/reviews --- Shopify 4.5 (6657) [View alternatives](https://www.capterra.com/p/83891/Shopify/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 23 - Reviews of Shopify ## Showing most helpful reviews Showing 551-575 of 6657 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use LR Lola R. Creative Director Design Used the software for: 2+ years ### "The best for e-commerce" January 23, 2023 5.0 Impressive e-commerce facilities. The best choice to build an online store. Pros Of the big 3 website builders (Shopify, Squarespace, Wix), Shopify is hands down the best for e-commerce. The other platforms simply don't have the same level of e-commerce support - from advanced shipping options to the wide range of discounts you can create for your online store. The extensive App Store also offers easy-to-install plugins to enhance your website's functionality. If you're serious about growing your online store, Shopify is the way to go. Cons It has to be said that Shopify is not as pretty as Squarespace or Wix, both of which being more design-led platforms. Shopify 2.0 was a major upgrade, in that you can now add design blocks to every page. But unless you know how to do custom coding, the design features are still somewhat limited. The email campaign feature is buggy - Wix is much better for that, but then Wix isn't really suited to run an online store. Alternatives considered [Wix](https://www.capterra.com/p/169007/Wix/)[WordPress](https://www.capterra.com/p/131687/WordPress/)[Squarespace](https://www.capterra.com/p/143461/Squarespace/)[GoDaddy Website Builder](https://www.capterra.com/p/182500/GoDaddy-Website-Builder/) Switched from [Wix](https://www.capterra.com/p/169007/Wix/)[WordPress](https://www.capterra.com/p/131687/WordPress/)[Adobe Dreamweaver](https://www.capterra.com/p/233245/Adobe-Dreamweaver/)[Squarespace](https://www.capterra.com/p/143461/Squarespace/)[Canva](https://www.capterra.com/p/168956/Canva/) Shopify has the best e-commerce features. Review Source SG Samuele G. Webmaster Apparel & Fashion Used the software for: 6-12 months ### "Piattaforma ottima, solo un po' troppo costosa" June 28, 2023 4.0 La utilizzo da circa un anno, e fino ad ora mi sto trovando molto bene, nonostante il prezzo per l'abbonamento non sia troppo economico, ma hanno un'ottima assistenza e per qualsiasi dubbio o problema intervengono. Pros La piattaforma è facilissima da installare e da utilizzare, permette una buonissima gestione degli articoli, dei clienti e degli ordini. Buonissima anche la parte di creazione grafica del sito, basta installare uno dei temi e si può personalizzare quasi al 100%. Ottima per piccole/medie imprese che hanno voglia di entrare nel mondo dell'e-commerce senza troppe complicazioni. Cons Purtroppo i piani di abbonamento sono abbastanza costosi, e tante funzionalità ancora mancano secondo me, come ad esempio la possibilità di modificare il check-out senza fare il piano Plus che costa veramente tantissimo. Inoltre si potrebbe migliorare la parte di esportazione in csv di prodotti e ordini, questa è un po' carente. Alternatives considered [PrestaShop](https://www.capterra.com/p/134005/PrestaShop/) Reason for choosing Shopify Dopo varie esperienze con altri cms (tra cui Wordpress, Drupal, Prestashop, Magento 1 e 2) ho ritenuto che la facilità e semplicità di Shopify sia la soluzione migliore per il mio sito. Inoltre hanno una chat di supporto dedicata e per qualsiasi dubbio posso rivolgermi a loro. Review Source YK Yash K. Marketing Specialist Marketing and Advertising Used the software for: 1-2 years ### "Shopify eCommerce Business" April 13, 2022 4.0 Overall experience on Shopify was really amazing as it has helped me in creating, setting, and developing the business online via Shopify. Pros Shopify is really helpful and the best platform for anyone who wants to start making their website from scratch and most importantly an eCommerce website. It has all the features that are important and required while creating an eCommerce website which includes checkout, cataloging, checkout tracking, and business analysis. Cons There is nothing much that I didn't like but I can say that there are a few plugins that were costly or were not really as required. But overall Shopify is one of the best platforms for any eCommerce enthusiast. Review Source fM francois M. message Apparel & Fashion Used the software for: 2+ years ### "shopify sweet" July 29, 2022 4.0 je suis plus productif qu avant mais mes commandes affaires mes rendez vous mes transferts bref la liste positive es vraiment longue en un mots Pros la rapidité la facilité l assurance sûr du bilan rien ne ce perd et travail pour dix avec un super bilan positif franchement j avance plus et plus encore avec cette machine innovante Cons offet pas vraiment mais la sécurité es une choses importante pour ne rien perdre comme données mais rien de cela tout de suite donc c es bon Reason for choosing Shopify c es mon choix unique de coeur SHOPIFY j aime ce logo aussi Review Source VR Verified Reviewer CDO Internet Used the software for: 2+ years ### "Une solution e-commerce robuste et scalable" December 12, 2022 5.0 Pros Solution simple à prendre en main, avec de nombreux addon et tutoriel en ligne. Les prestataires et partenaires shopify sont d'une bonne qualité. C'est une bonne solution pour sa scalabilité. Cons C'est un modèle à la commisions, donc à partir d'un moment, le coût des commissions peut être assez élevé. Review Source TW Tanika W. Marketer Marketing and Advertising Used the software for: 6-12 months ### "Great" June 13, 2022 4.0 I would definitely recommend this to my friends and family. Shopify is a uch a great company to work with. I don’t think it will ever get better than this. I Pros I love the fact that Shopify isn’t that expensive. It helps you to either build your business or make even bigger. Shopify is one of the best platforms I have used. You don’t have to pay for e-commerce management and they are there every step of the way. Cons The least I would say I like about this app is that I just need to learn more. The platform overall is such easy and amazing Review Source SL Sinly L. owner Photography Used the software for: 6-12 months ### "Shopify, Controlling your own Sales!" January 9, 2022 5.0 It's been my go to when it comes to putting a shopping cart and building a store around my brand and our websites. Pros How easy it was to integrate into our wordpress websites. A lot of the templates that we use are in wordpress format and there are so many widgets and other programs that compliment the shopify platform a breeze. Making it easy to sell products, keep track of it and organzie everything. Cons So far I have not had any issues. Of course for the credit card processing they take a portion but just like any other credit card processes they normally do that. Reason for choosing Shopify We tried both and we decided on shopify because we liked how their layout flowed much better. It was just easier for us to work with. Review Source VR Verified Reviewer Chief Technology Officer and Marketing Director Used the software for: 6-12 months ### "Shopify is a Clean, Responsive E-commerce Solution" April 4, 2018 4.0 Helped a friend setup multiple online businesses. Pros If you want to stick to just basics and you need a clean, responsive E-commerce site, then Shopify is for you. No programming knowledge is required and there are many fine templates to choose from, and you can always find more. If you are interested in starting online, Shopify is a good choice because it offers a PCI compliant and secure shopping cart and payment gateway solution. Adding products to Shopify is surprisingly fast and easy but you are limited to 100 Variants. Shipping integration with USPS, UPS and Fedex is included and integrates with many popular software via Add ons. Things like email marketing, product feeds, and popups are easy to find and setup. And you can export your products to Google, and setup customer reviews with some other add ons. Having all these extra with add ons is both good and bad, and customers should be aware of the small downsides to Shopify. Cons Most things come included, however any extra customization requires some kind of add-on with monthly charge. Thankfully they have a good amount of add-ons to choose from, but most have fake reviews. Shopify much like other modern shopping carts is unable to store credit cards, out of the box. If your business needs to charge a customer for re-shipping, you have to create an invoice each time using an addon or creating a new order. Customer support is responsive but very general, but the basic Shopify will suit most small business owners. I am however not like most people, and like more customization. You cannot customize things too much other than what templates and add ons offer. Development on Shopify is highly difficult and goes above and beyond html / css however you can make some small changes like adding an image, or a link, a variable, or a tracking script with a look in their help center. Review Source DH Derek H. Partner Retail Used the software for: 6-12 months ### "New businesses need Shopify" July 28, 2022 5.0 10/10 on all fronts. We love it and will continue to use it Pros The ease of use. Opening a business is a never wracking task on its own so finding such a complete and easy to use system like Shopify has been a blessing Cons I wish I could honestly say I had one, but so far we love it. Alternatives considered [Square Payments](https://www.capterra.com/p/170278/Square-Payments-Processing/) Reason for choosing Shopify Simple to understand and the price was better! Review Source ES Enrico S. Marketer Internet Used the software for: 2+ years ### "Veloce e semplice. Costoso e poco personalizzabile" January 24, 2023 4.0 Esperienza soddisfacente, da consigliare in molti casi. Pros I vantaggi di Shopify rispetto alla concorrenza sono principalmente la velocità e la semplicità di gestire uno shop "semplice". Mentre per quanto riguarda e-commerce più grandi con tante funzioni, forse non é la piattaforma più indicata ed é il caso di valutare anche alternative Cons Principalmente é il costo l'aspetto negativo di shopify (considerando i plugin). Ma l'avere la "semplicità" ha un prezzo e dipende da ciò che uno cerca Alternatives considered [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) Reason for choosing Shopify Semplicità e rapidità nel partire Review Source CD Cecilia D. Business Owner Retail Used the software for: 1-2 years ### "Don’t use anything else! " February 19, 2022 5.0 Absolutely love Shopify and will not be switching to anything else. Pros Shopify is the only website management that I’ve used but I can’t imagine switching to something else. It’s so easy to use and will always be my favorite. Cons One of my least favorite things about Shopify is that I cannot create stackable discounts. That is my only complaint Review Source Emanuela G. E-commerce Manager Health, Wellness and Fitness Used the software for: 1-2 years ### "The best e-commerce platform" August 19, 2022 5.0 Shopify is one of the most influential platforms on the world stage, success, in my experience, is deserved. I liked the 10 free themes, each with at least two or three variations, they are entirely responsive. I automatically divided hundreds of products into categories with a tool that reads labels, titles, tags and more and saved me money. Useful is the app store that offers an unlimited range of applications, free or paid, which allowed me to do almost anything. Pros If you want to sell it is the best. Shopify is definitely one of the cheapest ways to sell online: I started with the 3 month free period during the pandemic, I tried the $ 9 / month starter plan to sell an unlimited number of items, I took advantage of many useful features, such as the ability to sell products also from the Facebook page. But you can use Shopify in a physical store for both purchases and to manage the warehouse, and above all use the Shopify Buy Button, which allows you to sell through blogs or pre-existing websites. Cons The limit of the three options per product, the transaction fees, the fact that, in some cases, it is necessary to install an app to have a certain function. Very few disadvantages compared to the numerous advantages. Reason for choosing Shopify Abandoned chart recovery is the tool that allowed me to make targeted proposals, based on cart abandonment. This feature is available in all plans, it is a real revolution, which increases sales! On competing platforms, the feature is only available on the more expensive plans. A significant advantage over competitors. Review Source GG Ghada G. Social media specialist Marketing and Advertising Used the software for: 2+ years ### "The best way to start your business" March 31, 2023 5.0 Something you will never have to worry about getting your work done with. Pros You don't need to learn any skills with shopify to start your business. Cons The shopify theme can be expensive for new business owners. Review Source Maximilian G. CEO Retail Used the software for: 6-12 months ### "Bestes Shop System" February 6, 2024 5.0 Bestes Shop System am Markt meiner Meinung nach. Pros So ziemlich alles. Shopify vereint simple Integrationen mit einem gelungenen Frontend und Bearbeitungsmöglichkeiten. Ich würde es als das Apple der Shops bezeichnen, nicht ganz billig, hier und da schwierig ins geschlossene Ökosystem vorzudringen aber hell yeaa all in all das Beste seit langem! Cons Die eigenen Apps sind teils murks, da gibt es durchdachtere Lösungen im App Store. Reason for choosing Shopify Erfahrungswerte anderer Kollegen und selbst schon früher mal einen Shopify Shop aufgesetzt. Switched from [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[Elementor](https://www.capterra.com/p/169468/Elementor/) Sicherheitsprobleme, System nicht aus einem Guss, daher immer wieder Schwierigkeiten mit dem System selbst. Eingeschränkte Möglichkeiten, der Optimierung wegen Kompatibilitätsproblemen. Review Source Stephen P. Owner Marketing and Advertising Used the software for: 2+ years ### "Shopify Can Kickstart Your Business" September 24, 2020 4.0 I intially really liked the Shopify setup and I still think it's great for a general audience who doesn't have the ability to build on Wordpress. It is completely focused on bringing your e-commerce site to market and overall makes this easier for people who want to try and do it themselves. However, once I really began wanting to develop my site further I found the limitations, monthly expense and overall satisfaction did not meet my needs. If you intend to grow into a much larger store with the ability to truly customize your site then it's better to not start on Shopify to begin with. If you have a small store and are likely to remain that way and don't need a ton of customization then it is an amazing platform with a lot of options. Pros Shopify offers an incredible opportunity to get your e-commerce business started. They have developed a format that encompasses almost everything you need to build your business and sell on the internet. Tons of template options for you to choose what you want your store to look like and integration with 3rd party apps allows you to achieve most goals. Cons It's a little complicated to use intially and it is a proprietary platform. This means that if you don't know how to code you will be paying someone to make any changes to your site that the templates don't accomodate. It also means that if you ever want to move your store to another platform, you can't. I'm a web developer who uses Wordpress daily and found the ability to completely customize Shopify difficult and expensive. You are limited to plugins that are available for Shopify and there are not nearly as many as there are for Wordpress so many of those options can be quite expensive. Review Source Jaron H. Owner Used the software for: 2+ years ### "I have successfully built 5+ websites with Shopify" June 25, 2018 4.0 Pros If you want to build an ecommerce website and you have little to no experience with web development, then Shopify is your place to go. Anybody can easily get something set up in less than a day and begin selling immediately. I have created multiple websites on Shopify for myself and it is a very user-friendly platform with a lot of basic functionality that you will need in your business. Shopify can automate many steps in the process of selling products, and it will also act as a central hub for all your customer and product information. If I wanted to set up a website from scratch or piecing together other applications, it would take a lot of time and proabably cost me a lot more than the monthly cost of Shopify. Cons Shopify is perfect for getting you going and it's great if you have a pretty standard and straightforward product line. If, however, you need to have some kind of a custom made function on your website, it's possible you can run into some hurdles. Shopify is in a tricky situation where they are trying to cater to those with little tech skills, but also needs to be able to work well with those that DO have the tech skills and want to customize things. One thing that is frustrating with Shopify is you're limited in certain ways when it comes to customizing website themes. You also are not allowed to upload your own theme. You must purchase the theme through Shopify. You are limited in your ability to customize the checkout page on your website. Review Source Alison E. Entertainer Broadcast Media Used the software for: 1-2 years ### "Shopify is great for newbies" May 5, 2022 4.0 I have ventured into a few different drop shipping opportunities with Shopify but never really got off the ground with them . It's great if your new to the scene to learn. Pros The ease of use and layout. Everything is lined up organized . Cons It was pretty expensive and a bit on the cheesy side with it's website development Alternatives considered [Wix](https://www.capterra.com/p/169007/Wix/) Reason for choosing Shopify I used them simultaneously Review Source CP Cheslyn P. Teacher Primary/Secondary Education Used the software for: 6-12 months ### "The Software is only Effective if the Product is." March 31, 2021 5.0 It is important to note that I do not blame Shopify for a business's failure, it is merely the platform and spring-board and not the gymnast, the product you sell in your store matters and it is your job to dedicate your time, effort, and...Uhm...money to help your business succeed, and Shopify helped me with that and it was great and it can be great for anyone who makes use of this system or those planning to use it. Although, I wasn't kidding about the YT Tutorials, study the in and outs and hows and you'll do just great. Shopify offers its own tutorials but it's better to see people like you and me actually do it, practically, than to see it in theory. Pros I was on the road to entrepreneurship when I invested my time and money into Shopify, my eyes were wide with hope and it is important to note that this software requires training, extensive training. This software offers great functionality and is very in tune with the internet and allows you to stay in this Shopify bubble and do all that you need to do...HERE, in Shopify. The software becomes, very, user-friendly after a few Youtube tutorials, this study process shouldn't take more than a few hours for you to get the hang of this program and once you do, the simplicity is amazing. I was astounded and how connected this software is, not only to all social media but to other applications that can make your Shopify journey great and financially fruitful. Cons This is really my only gripe with this software...the price. Shopify dazzles you with the shimmering glow of entrepreneurship and the tasty smell of financial success, but that can only happen if you can afford the monthly premium that allows your store to stay open and those first few months are a doozy, especially if your business is taking a while to get its footing. We all hope that we can start a great business with zero capital, but that's a fantasy for the most part, and I wouldn't complain if all I had to pay for was the monthly subscription to Shopify, but I also had to pay for all those extra applications that would have helped my business flourish, all the little things added up and started to get daunting and expensive and made me feel like it wasn't worth it, but if you stick it out and if you have the right product, Shopify will help sky-rocket your business. Review Source Jessica Jhoanna O. CIO Computer Software Used the software for: 2+ years ### "an all-in-one ecommerce builder" March 9, 2022 5.0 I have had a positive experience creating small ecommerce - a simple and very intuitive alternative for inexperienced users Pros It integrates very well all the components that a store needs in a simple way and without complicated add-ons to install and configure. Generates very complete reports of the activity that users do when entering the store Cons As it is not open source, it greatly limits the development and deep customization of the websites. For small and medium projects it is ideal but for very large stores that require a deep development of the specific inventory and tracking element, it is very limited to what they offer and you cannot develop anything outside of their code. Alternatives considered [PrestaShop](https://www.capterra.com/p/134005/PrestaShop/)[WordPress & WooCommerce Affiliate Program](https://www.capterra.com/p/234543/WordPress--WooCommerce-Affiliate-Program/) Reason for choosing Shopify it is simpler and easier to use Review Source IN Itzel N. Social media manager Human Resources Used the software for: 2+ years ### "The best software for ecommerce" October 6, 2022 5.0 It helps us a lot with the control of our ecommerce. It has helped us to grow and optimize these tasks, at the same time that we don't need to be experts in the subject to manage it, which saves us costs in personnel. Pros I love how easy it is to manage the ecommerce, the different apps that can be installed to make the site more complete. It is visually appealing, intuitive and fairly priced for what it offers. Cons Perhaps some apps are too expensive for small business Review Source Saksham G. Sr. Ads Associate Marketing and Advertising Used the software for: 2+ years ### "Shopify Review" March 31, 2022 5.0 Shopify provides an amazing experience to all its users. Its easy-to-use interface and Point of Sale (POS) hardware helps it stand out from its competitors. Pros Shopify is our one stop solution for all the e-commerce management. It is very quick and easy to set up. Shopify is highly secure and reliable. It also takes care of our server maintenance and website's SEO. Cons Exporting blog posts on Shopify is not a hassle free experience. Also, theme customisation options on Shopify needs to be improved. Review Source alexandra A. Marketing Design Used the software for: 1-2 years ### "Shopify es una excelente opción si no quieres tener preocupaciones" November 12, 2022 5.0 Utilizo Shopify en proyectos en donde necesito enfocarme más por la gestión del negocio y no tengo mucho tiempo para la programación de la tienda online. Y hasta el momento no me ha defraudado. Pros Shopify es una excelente platraforma en la que puedes crear una tienda en línea. No necesitas de tener un conocimiento avanzado de programación para su configuración. Su gestor de inventario es intuitivo. además, está optimizado para el SEO. Cons Aunque con Shopify puedes olvidarte de estar programando gracias a sus módulos, estos en su gran mayoría son de pago. y en algunos casos con costos elevados Review Source Shaheer M. Technical Writer Information Technology and Services Used the software for: 6-12 months ### "Shopify is Good for Big Businesses with monthly sales over $10000" June 3, 2022 5.0 If you're trying to choose between Shopify and another ecommerce platform, you'll probably be wondering which one to choose. You'll want to look at its price, customization capabilities, Lock-in feature, and support. Shopify is rich in all these. Pros The Shopify platform has a rich customization option. However, you will have to pay for the extra customization plugins if you want your store to be even more customizable. However, this is an excellent choice if you have a wide variety of products and don't need to customize every aspect of your store. You can also create your own themes if you want. Shopify's customizable checkout experience is secure and optimized. Cons Pricing for the basic plan of Shopify starts at $9 per month, but goes up to $2k per month if you need more features. In addition to monthly pricing, Shopify also offers an advanced plan that caters to large merchants. The Advanced plan includes custom reports and automation tools. Additionally, the transaction fees are lower than the other Shopify subscription plans. For instance, Shopify charges 2.4% for in-person sales and 0.5% for payments via external gateways. So, it's tough for small merchants to afford. Switched from [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) Increased Usage Review Source VR Verified Reviewer CTO Computer Software Used the software for: 2+ years ### "Best Ecommerce Platform" October 24, 2022 5.0 Amazing online ecommerce platform, simple setup and best inventory management feature. Pros Shopping cart, inventory management, payment gateway integration, Website management , third party integration Cons User authentication should be made more simple and the website management feature should have more beautiful designs that meets user needs or specifications Reason for choosing Shopify Simple setup, Instant setup to live store, great payment gateway and multiple currencies Review Source Shahzad M. Lead Digital Marketing Analytics Marketing and Advertising Used the software for: 6-12 months ### "Shopify is the Best CMS Tool available for eCommerce Businesses" June 9, 2022 4.0 Pros \- They provide Amazon Seller Central Integration which allows the Businesses to Manage the Order of Shopify directly on Amazon which is a pretty cool feature as other CMS doesn't have that functionality. - Their inbuilt checkout system and Payment System makes the website/store Checkout Process easy. - They have multiple Integrations available with different sales channels like Best Buy, Amazon, Walmart, etsy, ebay etc. Cons \- Their tracking system needs to be improved as they have built-in integrations with Facebook Ads & Google Analytics and when you use these you'll get discrepancy in between the Shopify Data & Analytics or other Marketing channel which many of the times is beyond 10% - They have two of the Biggest Marketing Channel integration like Google & Facebook and when you implement the tracking through these Integrations we have seen a lot of discrepancy and inconsistency in the data and tracking. - Google Tag Manager will only work correctly if you're using Shopify Plus which cost around $2k per month and if you're using plans below that then the GTM will not work effectively. 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