# Page 27 | Shopify Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 27 - Is Shopify the right eCommerce solution for you? Explore 6657 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/83891/Shopify/reviews --- Shopify 4.5 (6657) [View alternatives](https://www.capterra.com/p/83891/Shopify/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 27 - Reviews of Shopify ## Showing most helpful reviews Showing 651-675 of 6657 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use ibrahim A. Community management Internet Used the software for: 1-2 years ### "L'un des meilleures logiciel de l'e-commerce." January 1, 2024 4.0 J'utilise shopify depuis des années avec mon business de vente en ligne sur plusieurs de les sites et dans plusieurs pays Pros C'est la disposition de la boutique et la gestion des produits dans la boutique. Aussi le fait de remplir facilement le panier. Cons C'est le fait que les modes de paiement ne sont pas adéquate au payement d'autres pays comme en Afrique où ce n'est pas tout le monde qui a un compte ou PayPal, il faudrait intégrer les payements par mobile. Reason for choosing Shopify Il fait parti des meilleures applications de vente en ligne. Review Source sR srinivas R. Cofounder CTO Computer Software Used the software for: 1-2 years ### "Shopify Simple and easy Ecomm solution " October 8, 2023 4.0 Its good we had implemented for one of our clients \[sensitive content hidden\] were able to get up and running quickly Pros Ease of use , eco system of developer / partners and plugins Cons Payment specially in india with new RBI mandate its very painful Alternatives considered [Wix](https://www.capterra.com/p/169007/Wix/) Reason for choosing Shopify features and strong eco system presence Review Source AD Andrea D. auxiliar contable Accounting Used the software for: 6-12 months ### "My experience with Shopify" December 20, 2022 5.0 The truth is that my experience with shopify has been very good, it helps me to have control in the sale of my items through the different tools and options to control my payments and inventory in a secure way. Pros I like that shopify has a wide alternative and ease of uploading products and see the amount of sales that are made, also offers the facility to receive payments and I find it very safe. Cons I would say that sometimes the delay in response from tech support is annoying, but otherwise everything is fine. Alternatives considered [Wix](https://www.capterra.com/p/169007/Wix/)[Magento GP Connect](https://www.capterra.com/p/161390/Magento-GP-Connect/) Reason for choosing Shopify I am very happy with the prices and percentage that shopify offers, it seems to me more organized and gives much more security. Switched from [Magento GP Connect](https://www.capterra.com/p/161390/Magento-GP-Connect/) I am very happy with the prices and percentage that shopify offers, it seems to me more organized and gives much more security. Review Source JK John K. K Apparel & Fashion Used the software for: 2+ years ### "Shopify is the beast if ecommerce" June 30, 2022 5.0 Shopify provides a comprehensive and user-friendly platform that helps businesses to create a professional online presence. The team behind Shopify is dedicated to providing users with the tools and support they need to succeed online. Pros Shopify is a powerful e-commerce platform that enables businesses to create and operate their own online stores. Without Shopify, our e-commerce website would not have been possible. Shopify provides everything we need to build and operate our online store, from hosting and payments to inventory management and shipping. We are extremely grateful to have Shopify as our e-commerce partner. Cons Shopify is a popular e-commerce platform that allows businesses to create online stores. However, it lacks some features that should have been included initially. Alternatives considered [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) Reason for choosing Shopify Woocommerce can be quite difficult to use, and it seems to be quite outdated. It can be quite challenging to figure out how to use all the features, and the interface can be quite confusing. The documentation is also not very helpful. Review Source jason E. internet marketer Computer Software Used the software for: 2+ years ### "Shopify review-2022" March 27, 2022 3.0 Mediocre was my experience using Shopify, however, It's helped out with one of my eCommerce stores and I learned lots of useful e-commerce techniques using Shopify. Won't actually recommend this for newbies. Pros Shopify offers possibilities to sell high-quality digital or physical products with lots of eCommerce themes available to give you that perfect store portrait you've got in your mind & easy to customize too. Has a lot of integrated apps(easy to install) to expand and widen your store frontend features. Shopify supports different payments like Paypal, stripe, and apple money. Facebook pixels installation is very easy. Cons Thye offers no automatic backups. There actually don't exist any possibilities to undo/recover accidentally deleted files. The majority of useful apps come at an extra fee which I think is somehow exorbitant. I think Shopify is not beginner-friendly, you need the training to make proper configurations. Review Source SB Shira B. CEO Marketing and Advertising Used the software for: 1-2 years ### "Shopify, you make me successful!" June 8, 2023 5.0 AMAZING! really professional, amazing customer support, amazing themes Pros LOVE LOVE ! so hard to choose! I would have to go with the integrations, We can ship with ShipStation, use Stripe for payments, and more. They cover it all! Cons The price , and the fact that shopify takes a percentage per sale. Review Source waqar H. Manager HR & Admin Real Estate Used the software for: 6-12 months ### "Review About Shopify" November 19, 2021 4.0 My overall experience with Shopify is quite good because it is easy to set up just select your monthly plan and launch your e-commerce store. you can also link your business domain with your Shopify store. There are many built-in plugins, quite reliable and secure. The downside of Shopify is its price plans, some customization challenges, and content generation features. Pros 1\. Easy to use, you can launch your customized e-commerce store just in a few days. 2. you can get quick information about any backend process from their tutorial or you can use the live chat feature. 3. It has more than 170 free themes and high-quality designs, which are mobile-friendly. 4. if you are a web developer you can use the free customizable themes to create your desired storefront. but for startups, you can use the drag and drop option. Cons 1\. The disadvantage of using Shopify is that if you're not a developer it will be difficult for you to customize your store. 2. There are some areas in which Shopify need to improve such as blog and content generation feature. 3. if you want to close your store for any reason Shopify will not make it easy for you to move on. you can only exist with a CSV report which contains your products listing information. Review Source VN Vy N. Owner Cosmetics Used the software for: 6-12 months ### "User-friendly platform that covers (almost) all your e-commerce needs" September 1, 2019 4.0 Shopify is still my first pick after almost a decade working with E-commerce, but with a much lesser margin than before. Squarespace and Wix offer, in my opinion, good alternatives if you don't want to put up with constantly wondering "Why isn't this function in place? Oh, I have to install an app and pay X$ every month". I would recommend Shopify for those who don't require a lot beyond the standard E-commerce solution and/or won't mind paying a bit for some pro templates and apps. Pros Shopify is extremely user-friendly and easy to set up. It's intuitive even if you've never used an e-commerce platform before, and you're able to get by with no coding skills. The basic templates are plain, but professional and modern. Basically it covers everything you need to get started with an online business, the pricing model is fair, and there's a wealth of 3rd party plugins and templates if you require something beyond the standard functionalities. Cons Though I've put the 3rd party marketplace as a benefit, I'm also left with the feeling that it comes with a hidden downside. Basic functions such as bundling and customer messages on an order (which, to give an example, Etsy offers) requires a 3rd party plugin with Shopify. After so many years in the industry, I'm baffled as to why this hasn't been implemented by default. The only reason I can think of is, why would they? Customers are forced to buy an app, which makes more money for Shopify. Another pet peeve example: You cannot use more than 1 discount code unless you install an app. Which means, you can't put 10% off the entire site, and offer customers an additional discount with a code. Alternatives considered [Wix](https://www.capterra.com/p/169007/Wix/)[EtsyMarketingTool](https://www.capterra.com/p/156476/BestAutoRenew/)[Squarespace](https://www.capterra.com/p/143461/Squarespace/) Reason for choosing Shopify I chose Shopify because the pro templates had functions I required (unlike Squarespace), the standard pricing and fees were fair (unlike Etsy), and because I wanted it to be fast and easy to maintain. Review Source TS Tori S. Solutions Engineer Computer Software Used the software for: 2+ years ### "Shopify is a GAMECHANGER if you Run an Ecommerce Business" April 16, 2020 5.0 I don't think we will ever leave Shopify. It's affordable and easy to use - what more could you want from a product that is used to run your business. Pros I can't stress enough how much I LOVE Shopify. I run my mom's business for her (an ecommerce site) and we set up the entire thing from scratch, with little knowledge of the platform. They have both free and paid templates to choose from for your site and they are very customizable. The fact that these templates scale to mobile with zero input from us is incredible We've been using it for over 5 years and we couldn't be happier. It is SO easy to use. Their customer support is unmatched - they are open 24 hours and always help us through even the most simple kinds of questions ("how do I upload a new image?"). The inventory feature is great and keeps everything organized. If you sell an item offline, you can easily adjust inventory in your dashboard so no mistakes are made. Cons There aren't many things I don't like about Shopify. I think my biggest ask is that there should be more free templates available for use. The Shopify made templates are the best because they integrate seamlessly with the product. For some users, software is a scary thing, so instead of jumping to buy a cooler template, I think users would be responsive to more free templates to try. Alternatives considered [GoDaddy Website Builder](https://www.capterra.com/p/182500/GoDaddy-Website-Builder/) Reason for choosing Shopify We chose Shopify because of how clean and simple they made the process. It integrates with so many other software that we felt it was a no-brainer. Review Source Pedro G. Senior Global eCommerce Manager Consumer Goods Used the software for: 2+ years ### "Excellent eCommerce platform from MVP to full scale" March 13, 2018 5.0 Quick and cheap setup Pros Really easy to setup without any technical knowledge and very cheap options. I find it ideal for startups beginning their journey and business that want to go online with very low investment needed. It has also a wide ecosystem of plugins that you and add for the non out of the box functionalities, a lot of them for free and really easy to install and configure. Also one thing to remark is that you don't need to worry about hosting or capability as you scale the business as they take care of all of that + CDN for best perfomance. Also it has a more professional suite just in case you need more support. Cons The 2 most deceiving facts about Shopify for me is when you go international as it does not support multicurrency or different stores by country sharing stock (you need to create a different shopify for all of them)., that sometimes impact conversion as even if you are capable of doing some tweaks to show different currencies you can only transact in on, same happening with the localization of the site, which is not good for SEO purposes. the second thing is the fact that you cannot customize the checkout funnel, that provides the system to be more stable btu does not allow you to do A/B testing and improve conversion on checkout. Review Source VR Verified Reviewer Research Associate Management Consulting Used the software for: 6-12 months ### "Shopify It" June 7, 2022 4.0 Pros It is a simple online shopping platform and provides an amazing shopping experience. I have been using this website for a while and I have had a quite positive experience. The website is easy to use and navigate, you can easily find the information. Cons Well, they're nothing that I dislike about this software, except that sometimes it lags, which might make you irritating sometimes, otherwise its all good. Review Source Shannon O. Travel Writer Writing and Editing Used the software for: 1-2 years ### "Highly Functional for Commerce, But Other Options Exist" May 21, 2022 5.0 Shopify is slick and can work very well for some brands. But I found that if content marketing is a huge element of how you attract new customers, you should either consider Shopify plus Wordpress, or Wordpress with WooCommerce. Pros The fact is, Shopify is a top tier choice when adding e-commerce to your website. It's easy to add inventory, intuitive for users on both sides, and it just works. Cons Clients with an e-commerce brand recently switched their site from a custom CMS to Shopify. Against my recommendation they also moved the site's Wordpress blog onto Shopify, and the results have been disastrous for traffic to the blog (which far outperformed the e-commerce site and was an excellent lead magnet). The blog has hemorrhaged traffic in the months since the move, and shed many page 1 rankings, including nearly all of the site's featured snippets. It's just not a robust blogging platform and isn't intended to be. But in this day and age, with the importance of content market and DTC marketing, having poor content options isn't ideal. Switched from [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[WordPress](https://www.capterra.com/p/131687/WordPress/) The client insisted against recommendations. Review Source CL Cara L. Owne/Operator Apparel & Fashion Used the software for: 1-2 years ### "Lifesaver for small business owners like myself!" April 13, 2022 5.0 Pricing starts out mid level and will end up through the roof on your bill if you aren't careful. It feels like you are ending up with a bunch of things you do not need but get stuck paying the bill anyway or they freeze your store. But overall, Shopify has a pretty simple software set up that anyone could use and they walk you through the whole process. You have a huge selection of sales channels, products, website themes, and much more. Shopify is what i always stick with out of all the rest. Pros They have very well thought out instructions for every step of the way. It is typically easy to navigate. i have used several different platforms and Shopify is the least confusing other than Go-Daddy. Shopify has more options though. Cons The shipping set up is confusing as well as their metafield set up. Review Source Yemin K. Co-Founder & COO Used the software for: 2+ years ### "Great service but you need to be careful" January 18, 2018 5.0 We saved a lot of time and money to build our own website. Most importantly we can be assured by the stable service. Pros 1\. Easy to use and hassle free. Analytics is super helpful. 2. There are some learning curves but it is easy to get accustomed. Shopify constantly add up new features like social network integrations, new sales channels, added security and so on. 3. A lot of Apps to try although it is the double-edged sword. It is easy to determine which app you will pick based on a lot of reviews compared to different platforms. 4. Their default payment system - Stripe is very easy to set up. PayPal and Amazon Payment integrations are also very easy to set up. 5. Facebook, Pinterest and Instagram shopping integration is awesome. It is really helpful either send more customers to your website or real sales on those platforms. 6. Amazon and eBay integrations are not that great but worth to try. Cons Apps, Apps, Apps. If you want to add up some features that means you have to pay the extra money and also you might need to sacrifice your site's speed because of the added codes from Apps. Not every App but some Apps will definitely drag your site's speed. Uninstalling Apps are easy but there might be some residues from uninstalled Apps. That is annoying sometimes. Review Source VR Verified Reviewer Freelance Writer Retail Used the software for: 2+ years ### "A pretty good option for a small business!" January 26, 2019 4.0 Overall, Shopify has made it simple to showcase and sell our product to customers all over the world. I wouldn't hesitate to recommend it to anyone considering opening a small business. Pros As an employee of a (very) small business--just me and one other full-time employee, and a handful of part-time folks--I was so relieved to find an e-retail option that had just the right amount of functionality. We only offer a couple hundred products, so we didn't need something exhaustive. And because a number of our employees were part-time, we needed something with a low bar for entry. We found it! It's Shopify. Shopify makes it easy to add, edit, and update product pages, giving our online store a sleek and simple look that's easy to navigate. It also has a ton of handy guides for updating your site and ecommerce tips overall. I learned so much from their features on social media! Cons Every once in a while, it's difficult to format a page in the way that we want. Our landing page was especially difficult, and we had to rotate through a couple template options before we found one that worked for our industry. We sometimes feel that Shopify wasn't especially geared for our inventory processing needs, though it would be much simpler for someone who was only selling a couple kinds of products. Review Source DR Dorothee R. VP Sales and Marketing Cosmetics Used the software for: 2+ years ### "Good but difficult to customize for our needs" February 5, 2024 4.0 In general, we are happy with our website, but it would be nice to have more control on what changes can be made it can get expensive with all their fees Pros Selection of Themes Ease of listing products Ease of integrating with our shipping platform Shopping Cart Cons it's not clear from the beginning what a Theme will let you do and what has to be hard coded have to hire somebody to get it customized once hard coded, changes are difficult to make every little thing costs extra Reason for choosing Shopify seemed the easiest and most affordable solution came recommended Review Source HB Hamza B. Self-Emoloyed Computer Software Used the software for: 6-12 months ### "My review for a beautiful app" May 27, 2022 5.0 My experience with Shopify. This system, which is considered one of the best and most popular systems in the field of e-commerce. At a time when we see the worlds of technology dominating our lives, it is no longer possible for anyone to live without contact with these worlds. Especially in the field of e-commerce, this commerce has become an integral part of our daily lives. Therefore, it became necessary for us to be familiar with it in all its aspects. So I decided to share with you my experience with the Shopify platform, the Shopify system was founded in 2004, and since then it is considered one of the best systems specialized in e-commerce. At a time when this system is spread over more than 170 countries around the world. Many professionals in this field also see that the Shopify platform is very similar to the WordPress platform. However, the former specializes in e-commerce only. This platform is based on creating your own online store. After that it allows you to sell everything you want through this store. Such as (clothes, electronic devices, household items, cosmetics, cars, and many more). In short, you can use the Shopify platform in order to sell anything Pros Easy to use and does not require any technical skills from the user. Shopify is ready for anything you may throw away. You can sell goods rechargeable, digital products, services, anything. Shopify gives you a wide range of designs store. Cons If you want to enable your customers to leave reviews and ratings for your products, these features are additional paid through additions. You're not exactly in full control of your store. It is hosted on store servers owned by Shopify. This means that if they decide, at any time, cancel your store, so they can. Review Source VR Verified Reviewer Marketing Director Consumer Goods Used the software for: 2+ years ### "Great one-stop shop for Ecomm" February 11, 2022 5.0 Pros It's EXTREMELY user friendly. There are constantly optimizations and changes that you can easily make to your ecomm - and I love having the power to make those changes sometimes on my own without our dev team. Cons You have to get a separate app for every thing. Alternatives considered [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) Review Source aL alfazar L. Call center Business Supplies and Equipment Used the software for: 1-2 years ### "Very awesome and useful" October 27, 2023 5.0 I don't have any problem using this shopify because all my products here are safe and also all my product is very easy to sell Pros All the features in this is very nice and if you are a new user you can say that this is the best for me Cons The features are very awesome and also very nice and i would say that this is perfect for me highly recommended Review Source TH Tyler H. Influencer Music Used the software for: 6-12 months ### "Best Site for Entrepreneurs Selling Products" August 26, 2021 4.0 I have begun a couple shops with Shopify. Considering the support and number of features, I enjoyed the experience! You pay for a convenient, simple to utilize selling app. It can have a few issues however the assistance is very good. Pros The Convenience the app offers is very great PRO. You can assemble an extremely good e-store with practically zero coding or general IT experience. All you need is pictures and content and you are a great idea to start off. Also, the online support is very fast and efficient. A couple seconds after seeking support, somebody will be available to help you. Also, They are very pleasant to work with. Cons It's very costly. WordPress is way cheaper. On WordPress, you can pay for individual features, effectively getting what you want at a cheaper rate. Shopify offers monthly memberships which lead to consistent, costly payments. This is my only gripe with Shopify. Other than the cost, I love it. Review Source AP Ana P. Coordenador de Marketing Public Relations and Communications Used the software for: 6-12 months ### "Excelente opção para operações simples" April 16, 2024 5.0 Pros Se sua empresa não possui um nível de maturidade de operação tão robusto o Shopify é uma excelente opção. O setup é muito simples e não é necessário um profissional de TI para faze-lo. Integra com a maioria das ferramentas de e-mail marketing e tem vários plugins para deixar a experiência do usuário ainda melhor. Cons É um pouco limitado quanto ao design e não se aplica para operações mais complexas. Alternatives considered [Loja Integrada](https://www.capterra.com/p/206941/Loja-Integrada/) Review Source Charity M. Owner Consumer Services Used the software for: 1-2 years ### "An organized, and generous income generating platform and website builder" June 20, 2022 3.0 Pros Integration seems to be a steady work in progress with freqhent updates to every feature, faster than I would expect them to come out. The prouduct seems like a rely well organized collaboration, from many different sources. I also love the almost open sourced setup of Shopify, and the creators leave tons of room for customer/user input and customizations - along with ample opportunities to generate income by contributing to user experiences, with a market for created apps, themes, widgets and more. Cons The pricing model shopifybuses seems easy to deal with and transparent, but the billing practices in many ways are overwhelming, in regards to the "optional" apps that you can/must use in order to make the entire product a value, without the app store, shopify is disappointing. Review Source IP Ian P. Director of Marketing and Direct-to-Consumer Accounts Consumer Goods Used the software for: 2+ years ### "The Best E-commerce Platform" November 2, 2020 5.0 I'm very satisfied with Shopify. It's really the best in its class, and I have recommended it regularly to friends and family members who are looking for an e-commerce solution. Pros When I launched Shopify originally, I was looking for a solution that would accommodate online sales for my organization as well as in-person sales at our conferences. I had physical and digital items, and I needed something could take care of it all. That's what I found in Shopify. It was easy to implement and it helped the organization increase sales 35% YoY. Since then, I've launched a half dozen Shopify sites, and I just love how easy and flexible the platform is. Cons My only complaint about Shopify is how much of the platform requires apps. There are a lot of things that some of their competitors offer as a part of the platform that Shopify leaves to their app developers, and it's hard to get nickle-and-dimed when I want to add subscriptions or gift messages or anything else. Alternatives considered [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) Reason for choosing Shopify WooCommerce is great, but it just didn't feel like a turnkey solution. Review Source VR Verified Reviewer Writer Writing and Editing Used the software for: Less than 6 months ### "Perfect for new ecommerces" July 8, 2022 4.0 Pros The best part is that you can sell or buy tons products in a very productive way because it even allows you to use social media as well as other social market places, access to discounts, an experienced support team and many others.Its a good way to start your bussiness Cons Its good but many people had trouble cashing out or adquiring their new product.What is also difficult is to move your online store to a new platform since its not convenient for them.It may even go as far as deleting their online store data. Review Source VR Verified Reviewer Director Retail Used the software for: 1-2 years ### "Avoid they will lock you out your own website" January 5, 2024 1.0 Disgusting terrible company do not relay on these unless you want to lose your website without any reason Pros Nothing there a complete joke of a company Cons DO NOT USE SHOPIFY They block you out your own website without warning. They did not even give me a reason. They told me to reply to there email which I did 20 times over 2 weeks and not a single reply. Do not risk your livelihood on this cowboy disgusting company. I had my store for 3 years and paid them thousands and thus is the level of professionalism. AVOID AVOID AVOID Review Source Similar Products Featured