--- title: "Page 27 | Shopify Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Page 27 - Is Shopify the right Headless eCommerce solution for you? Explore 6723 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/83891/Shopify/reviews/?page=27" page_type: "reviews" language: "en" publication_date: "2026-10-19" --- Shopify 4.5 (6723) [View alternatives](https://www.capterra.com/p/83891/Shopify/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated October 19th, 2026 # Page 27 - Reviews of Shopify ## Showing most helpful reviews Showing 651-675 of 6723 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Santiago A. Co Editor Chief Marketing and Advertising Used the software for: 6-12 months ### "The best option in the market for e-commerce." January 12, 2019 5.0 I have had an experience that has exceeded my expectations. By hiring their services, you receive a very intuitive platform that offers everything imaginable so that your business can be at the same level as the existing large brands. I really like that I can work with a team without geographical limitations thanks to the Shopify platform. I have saved a lot of time in the programming, they offer you many options in their templates so you can build your store with the details that you like, it is a great experience. Pros It seems fantastic to have in one place, everything you need for electronic commerce, I have a year of use for the people who work and it is great all the benefits it offers. You can, in a few minutes, upload a product for sale completing everything that your intuitive interface is requesting, then you can, within the same platform, use the SEO service to position your products in browsers, it's a wonder, , you can immediately post any products on social networks. I have worked with other platforms and none compare with Shopify. It has everything you need to succeed in digital entrepreneurship. Another important element in e-commerce is the analysis of statistics, with Shopify you have just one click, you can see the origin of web traffic and know from which electronic device people access your store. Cons The benefits offered by Shopify are greater than the negative aspects, so I do not identify problems when implementing it. They include constant improvements, so you can be sure that any possible inconvenience will be resolved in record time as we are accustomed to your customers. Review Source CD Chelsea D. Business Owner Retail Used the software for: 2+ years ### "Shopify for the win!" September 19, 2019 4.0 I love that shopify will scale with my business and that there are various pricing plans that give you different options and shipping discounts. It's easy to use and has other apps that work with it so I can easily generate line sheets and product catalogues. Pros I love that shopify integrates seamlessly into my inventory program, social media accounts, email marketing platform, etc. They also work really well with google ads so you can add products to google shopping and run really effective retargeting ads. Their live view option is great and gives me an idea of where my customers are coming from. Their shipping discounts are also great! Cons The only thing that really annoys me is that I can't pick which shipping option comes first. Because one of my shipping options is "local pickup" and is free, I'd rather that not be the default shipping option (a lot of out of town customers accidentally choose local pickup and then I have to contact them and it looks unprofessional). Apart from that, it's a great platform Switched from [Squarespace](https://www.capterra.com/p/143461/Squarespace/) Squarespace had BEAUTIFUL templates but it didn't automatically integrate with my inventory program or other accounts. It also didn't auto generate shipping labels so I had to purchase those outside the platform. I spoke with a friend who also runs an e-commerce business and she highly recommended Shopify. Overall, the switch has made my life much easier. Review Source AM Alexander M. Owner Health, Wellness and Fitness Used the software for: 2+ years ### "Best software for any e-commerce business both big and small." January 13, 2022 5.0 Pros Best software for any e-commerce business both big and small, from start-ups to big corporate companies. Shopify also makes it easy to build, customize and manage your complete website and product catalog without having any knowledge of website design or coding! I switch to Shopify because it has 100x more to offer than its competitors including, free and paid beautiful website templates, smart integration with social media platforms such as Facebook, Instagram, a built-in Shopify app store that provides plenty of add-in options you may be seeking to add to your website without having to hire an outside developer. Cons Would like to see a landing page builder for the product pages it self without having to use a 3rd party app. Review Source HS Harshpreet S. IT Support Specialist Information Technology and Services Used the software for: 2+ years ### "A great solution for setting up your store and expanding your horizons" June 3, 2021 5.0 My overall experience with Shopify has been great. It's a great platform for getting you started, where your transactions are not that much. It's an easy setup process and their support is really good as well! Pros Shopify is easily the best choice for your e-commerce setup! It's super easy to set up and get you going for all your online needed. They also have great support as well and you get a 14-day free trial as well. It also comes with free themes to make your store look attractive. Cons This is great for your business in the beginning, but not so good for the long run. If you want to expand your store, then it gets expensive to use their plans which offer more features and customization. It's more cultured towards businesses that plan to use Shopify payment on their own end, where you can get cheaper transaction fees. Alternatives considered [Wix](https://www.capterra.com/p/169007/Wix/) Reason for choosing Shopify Shopify was chosen because it was the simplest of all platforms and had the right tools that are needed in the beginning of your online store. Review Source Rawan H. digital marketer Pharmaceuticals Used the software for: 6-12 months ### "A great choice for your e-commerce business" December 9, 2021 5.0 Shopify is one of the best websites that enables you to create your own e-commerce business to sell your own products, as well as buy the products you like. Shopify basic is an affordable way to sell an infinite number of digital or physical products, but it lacks additional features like reports and gift cards that Shopify advanced offers. But both Shopify basic and Shopify advanced offers a lot of useful features for people thinking of starting an online store. However, My experience with Shopify has been great. Pros Shopify has hundreds of payment options, like apple and google pay, PayPal, via credit card, and much more! The variation of themes and niches can be helpful to provide a lot of options to both sellers and buyers. Very secured platform! It allows you the ability to create your own online presence without ever having to bother about being hijacked or scammed. Cons For beginners, starting with Shopify is a serious affaire that could take a few hours at least which affects the ease of use, but it’s fair to say that it’s not badly designed! And can become easier to use after a few youtube tutorials. The costs and fees are high that not everyone will be able to pay, so, A reduced monthly subscription fee would have been super considerate! Review Source HH Heidy H. Business owner Health, Wellness and Fitness Used the software for: 1-2 years ### "Absolutely love and recommend " November 11, 2021 5.0 Overall it’s amazing. They’re really supportive of small businesses. It’s sooooooo user friendly. 1000% reccomend Pros I love how easy it is to use. It is so great to manage your shop. I would recommend to so many people especially if you get a lot of orders Cons The least is that I have to use a 3rd party to buy shipping labels because of the printer I use. But I am switching soon so it should be better Alternatives considered [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) Switched from [Wix](https://www.capterra.com/p/169007/Wix/) Wix is less easy to use for an overall smooth shopping experience. Website was much slower though nice. I like shopify for online shopping much better. It’s just easier to use and integrate other features! You can have someone help you but you can also do it yourself completely. Review Source SN Sylla N. Creator Arts and Crafts Used the software for: 6-12 months ### "Shopify Review" November 22, 2024 5.0 Pros User friendly, customizable, good for online stores. Cons Pricing structure/transaction fees, third party apps Review Source RG Robin G. CEO Design Used the software for: 2+ years ### "The best user friendly tool to operate your business " October 13, 2022 5.0 Overall this is the best priced, easiest to navigate, and all in one platform on the market. Customer service is friendly and prompt to help. Pros Pros - user friendly - all in one platform to run business - scalable to your specific needs - best price point for business platform Cons Cons- platform will hold payments from customers at times Alternatives considered [Wix](https://www.capterra.com/p/169007/Wix/)[WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[Ecwid](https://www.capterra.com/p/143648/Ecwid/)[SalesHood](https://www.capterra.com/p/153041/SalesHood/) Reason for choosing Shopify Value for the money Review Source VF Valerie F. Owner Apparel & Fashion Used the software for: 2+ years ### "Perfect for my Small Business " August 15, 2024 5.0 I’ve been using Shopify for several years and I have found it to be a very reliable easy to navigate system. It is perfect for my small business Pros The ease of use and the customer service Cons Keeping up with the constant updates.. They’re always great, but it takes a few minutes for me to navigate it again! Alternatives considered [Square Point of Sale](https://www.capterra.com/p/275802/Square-Point-of-Sale/) Reason for choosing Shopify More options, ease of set up & use.. website options Review Source SM Stephen M. Owner Apparel & Fashion Used the software for: 2+ years ### "Shopify is the best!" July 31, 2024 5.0 Extremely positive. I would recommend it to anyone wanting to start an online store. Pros Very user friendly, almost unlimited options for plugins and integrations. Shopify is the best e-commerce platform I’ve found yet. Cons Occasionally customer support is a little bit slower. Switched from [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) Woocommerce was fairly buggy. Shopify has a much more seamless user experience. It is just an all around better platform Review Source VR Verified Reviewer Owner Apparel & Fashion Used the software for: Less than 6 months ### "Best of the best." December 5, 2021 5.0 Overall. This software has absolutely delivered on everything I have needed to try and get my new business up and running. Pros What I like most about this software is everything can be done from this one site. You can upload your own designs or use the tools offered to design your products. Everything is handled from them. Orders, They have an awesome print on demand service. Cons The only thing I would like is to make it easier to understand some of the design tools that is offered. Some can be a little intimidating and hard to understand. Review Source DH Daniela H. Artist Arts and Crafts Used the software for: 6-12 months ### "Only for people who are really willing to deal with it" October 17, 2024 5.0 I completely underestimated the time required to manage the shop. Something is constantly changing here or a new update is coming out and you have to check what changes. On the one hand, I understand that this keeps it up to date, but on the other hand, it also loses user-friendliness. Anyone who is willing to delve deeper into everything that goes into it (shipping, taxes, data maintenance,...) will have a lot of fun. Pros The setup is clear and there are many helpful tutorials online Cons That you have to pay extra for useful tools that are required by law (e.g. cookie banners, etc.). This drives up the costs for the shop, which is really difficult, especially in the beginning or for small businesses. Alternatives considered [EtsyMarketingTool](https://www.capterra.com/p/156476/BestAutoRenew/) Reason for choosing Shopify better design options and no dependence on algorithms Switched from [WordPress](https://www.capterra.com/p/131687/WordPress/) It's much easier to use than WooCommerce. Review Source IS Imran S. Manager Broadcast Media Used the software for: 6-12 months ### "Shopify - Your Mobile Store" January 27, 2022 5.0 My experience has been good, not a budget friendly app but nonetheless an amazing companion for any business. Pros The features and integration of stuff related to my business. The ease of use and portability of site, all built into one amazing app. Cons The free mode only works for 7 days. Would be great if there was a free mode with limited capabilities and offered on a continuous plan. People would really want to buy the product after that. Review Source SH Scott H. Owner Arts and Crafts Used the software for: Less than 6 months ### "No nullify to Shopify" June 29, 2022 3.0 Overall, I was satisfied, it is great for entry level and novice e-commerce businesses. A perfect foundation for a foot in the door beginning the journey to business success. Pros It is most definitely becoming a staple of shopping platforms pulling itself up to the top competitor level securing it's place among large retail companies. Cons For the most part it's relatively basic, almost budget in nature, which makes it desirable in it's own right. Comfortable features and primarily smooth processing will see this software staying around for the foreseeable future. Review Source John K. Manager Marketing and Advertising Used the software for: 2+ years ### "Shopify 'best online E-commerce'" November 18, 2023 5.0 As a business user you can sell all your products direct from your website and even in different marketplaces or any social media. Pros As a Shopify user I found it easy to get help when am in need as it's customer service it's 24/7 and one gets the Shopify agents via email, chat or phone and all your issues are solved quickly and effectively. Cons For the past 2 years being a Shopify user I find it extremely expensive,as the user is required to make a montly or yearly subscription. Users account maybe locked resulting to removal of all online store data permanently. Review Source JD Jennifer D. Designer Retail Used the software for: 2+ years ### "Shopify makes everything easier " May 18, 2021 5.0 I love using Shopify because it’s user friendly and thus saves me a lot of time. The theme choices and app options are excellent do you can really enhance your website and make it look professional. Pros It’s very user friendly with lots of options to help business growth and development. Customer service is fast and efficient. They are very helpful and friendly and easy to get a hold off. Constant updates and apps to add to your site means you stay up to date with new trends and features. Also Shopify integrates easily with a lot of things you need like Facebook catalogue, other wholesale sites etc. You can basically transfer over your inventory in 1 click. You also get great discounted rates on shipping. Cons It is more expensive than other options plus to integrate anything eg. Instagram, email newsletter function, galleries etc you need to pay for an app. Some apps are free but very few. A lot of features are only available on the more expensive pro plan. Alternatives considered [WordPress](https://www.capterra.com/p/131687/WordPress/)[Squarespace](https://www.capterra.com/p/143461/Squarespace/) Reason for choosing Shopify Despite Shopify being more expensive I had used it (basic level) for a previous job. I was already familiar and knew the ins and outs. I didn’t want to learn something completely new. I had experienced the good customer service already and was attracted by not only the ease of use but all the additional features that you can easily add to your website with no complex coding. Review Source IS Ismael S. BC Naturopathic Association Non-Profit Organization Management Used the software for: 6-12 months ### "Excellent E-Commerce and inventory management " November 17, 2022 5.0 You can also sell through social media, making it the best e-commerce site of the market. Pros Fast and easy, that's what I like about it. It has many functions and many integrated apps. Cons Many of the templates and some features require extra payment. Review Source SK Skye K. Salesman Broadcast Media Used the software for: 2+ years ### "Shopify Review " June 28, 2022 5.0 I don’t have any business problems with Shopify. All good things for me. Pros Products are super easy to use, impacts good things in my life when I’m happy when receive the order in perfect condition and on time. Very professional. Cons I honestly don’t have anything bad to say about Shopify! Alternatives considered [PayPal](https://www.capterra.com/p/207944/PayPal/)[Cash App](https://www.capterra.com/p/246167/Cash-App/)[Venmo](https://www.capterra.com/p/222572/Venmo-/)[Chime](https://www.capterra.com/p/228456/Chime/) Reason for choosing Shopify I chose Shopify instead because it is way better, and easier in my opinion. I like it much better. Review Source Viktor M. Furniture Used the software for: 6-12 months ### "Shopify is hands-down the best ready-to-go eCommerce platform" November 12, 2017 4.0 Pros It's really easy to integrate different applications and tune-up your store. Thing is, some of the applications are very cheap and very easy to implement because they're made for the platform- That's the real beauty of Shopify for me. Custom platforms are the best way to go when only you're ready for the investment they require, and I, having over 6 years of experience with website management, would definitely not recommend that venture especially if you're a starter. You cut very key costs and just pay subscription- a whole building of Shopify company-hired developers work to make the platform better. Shopify is just easy, and it is very scalable which makes it a great choice for a store that sells a lot of different products. If you're selling 1-5 products, I would recommend a funnel. Cons More features to the below-enterprise plan are needed. Checkout code and Cart code easy accesses and customization. Shopify Platform-Integrated Emails Panel is an essential change, must be added. It should also be able to synchronize with email marketing software such as Klaviyo, Conversio and others such as Mailchimp. -Email marketing is on a HUGE rise according to Salesforce 2017 report -Follow the trend ;) The only feature between the second and third plans is abandoned carts and it's nowhere as good as what email marketing apps provide, and, having in mind the bigger investment- I bet most of the stores on this plan don't use the Shopify-integrated one. Review Source JP James P. Owner Retail Used the software for: 2+ years ### "Get in the game" October 14, 2024 5.0 Pros Variety of templates and reduces the barrier of entry into the eCommerce space to pretty much nothing. Cons Always looking for smoother, easier, more flexible integrations with our brick and mortar business - Shopify is pretty solid here, but some fields/options do not translate well. Alternatives considered [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) Reason for choosing Shopify Integration ability with our existing POS made Shopify the better selection for us. Review Source Scott S. M. Sr. Data Analyst Education Management Used the software for: 2+ years ### "An extremely powerful and easy to use e-commerce platform" August 1, 2018 5.0 Ease of use and endless opportunity. Pros Shopify has been providing a very easy to use and powerful SaaS e-commerce platform for years. I can't even imagine using a non-SaaS shopping cart these days and Shopify is my go to product - even for sites that don't sell anything - purely for the ease of use of the content management (blog, pages). With a massive amount of site themes and 3rd party add-on apps, so much is possible. And, with help from a knowledgeable programmer, you can really make Shopify do anything with it's native language, Liquid. I think the real defining moment with Shopify for me that continues to happen is when I turn a less technical client onto Shopify and they don't call me for help because they intuitively figured it out. That alone is a massive accomplishment. But, I love all the other very thoughtfully engineered things like automatically connecting to GoDaddy to setup a domain. Cons There are some limitations in terms implementing more complex catalogs or functionalities that often will require a 3rd party app. An example might be very complex business rules for shipping in terms of multiple products that require multiple boxes, etc. Review Source DE Donovan E. Ecommerce Manager Retail Used the software for: 6-12 months ### "THE BEST plattform for launching and growing an ecommerce business " June 15, 2021 5.0 I´m very satisfied with Shopify for managing my e-commerce business Pros It is the easiest platform for starting or growing a business online, it gives you all the tools you need to keep you going Cons There are limited options for the website personalization but it doesn't affect your site´s functionality or look and feel Alternatives considered [Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/)[WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[WordPress](https://www.capterra.com/p/131687/WordPress/)[Squarespace](https://www.capterra.com/p/143461/Squarespace/) Reason for choosing Shopify Back-end software is easier to use, inventory and order management are better, mobile experience Is more optimized and has more integrations available than the other options Review Source AH Alita H. STORE OWNER Internet Used the software for: 1-2 years ### "Shopify review" November 10, 2021 5.0 It’s good, however Shopify the recurring charges monthly even though owners haven’t yet sold an item. it seems like it’s not fair. Pros I like the Easy functionality and built in features. Very easy to maneuver specially when processing orders and it notifies the customer via email automatically when order has been placed. Cons Very expensive, it’s should have a threshold before Shopify start charging store owners and making sure that the owners already started making money other than start charging even if the store did not make any money yet. This just pressure the store owners to start doing ads via Facebook cuz of the recurring charges from Shopify. Review Source Michael H. Co-Founder | Creative Director Marketing and Advertising Used the software for: 2+ years ### "Easiest eCommerce platform to get you up & running fast" April 27, 2019 5.0 We use, manage, and develop Shopify sites for many of our agency clients from a number of different industries. Our clients' love Shopify's ease of use for processing orders, while we often fight with the customization limits. Pros Shopify is without a doubt the easiest eCommerce platform available in terms of getting your shop up and running quickly. With a ton of free themes and plugins, even light, non-tech savvy users will be able to get their products online within a couple of days. Shopify's support is also A1, with live chat, phone and email options available, they were always very quick to respond to messages, and even in cases where the issue was escalated to a developer, queries were responded to and fixed within 24hrs! Cons The major issue with Shopify is in 2 parts; Cost, and Customization. Due to its' ease of use, Shopify is a bit of a pain to customize. You'll find that in order to do anything above extremely basic eCommerce functions, you'll need to start stringing together a variety of plugins to get the job done properly. Most, if not all of these plugins will come at a cost, which is a recurring monthly fee. After a couple plugins, it's not unheard of to be paying upwards of $300/mo. just to get the base functionality you need. Furthermore, if you want to make any huge edits to the site's design or functionality, you'll quickly learn that the ceiling for customization is pretty low. You'll often be faced with "This is going to be way too complex to do a simple change" or "This is simply not possible with Shopify". Review Source VR Verified Reviewer Director of Operations Health, Wellness and Fitness Used the software for: 6-12 months ### "Ran POS, Inventory, and ECommerce" May 10, 2022 5.0 Loved it, would use and recommend again. Pros It had all the aspects we needed to run our business built into one platform that worked seamlessly Cons Some features are tucked into areas that didn't make too much sense, once I learned the system it wasn't too much of an issue Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.