# Page 28 | Shopify Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 28 - Is Shopify the right eCommerce solution for you? Explore 6657 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/83891/Shopify/reviews --- Shopify 4.5 (6657) [View alternatives](https://www.capterra.com/p/83891/Shopify/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 28 - Reviews of Shopify ## Showing most helpful reviews Showing 676-700 of 6657 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Chak E. President Market Research Used the software for: 1-2 years ### "Using Shopify" October 7, 2022 5.0 Overall is good, not great but OK. I had to hire somebody to setup the store for me. Pros I like that I can sell products from almost any supplier on autopilot. It has many App integrations. Cons It is kind of complicated to setup. It is not plug-and-play. Requires some technical knowledge, in my opinion. Reason for choosing Shopify I believe they just as technical as Shopify. I have some experience with Shopify, so I figured the learning curve was not worth the change. Review Source OA Oumaima A. research analyst Environmental Services Used the software for: I used a free trial ### "Streamlining E-commerce" June 28, 2023 5.0 which allows them to set up and customize my online stores without requiring extensive technical knowledge. Pros my running a small online store or managing a larger enterprise, Shopify offers scalability and flexibility to grow alongside my business. Cons which means i have to pay a monthly fee to use the platform. Switched from [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) because it is a self-hosted platform Review Source EE Eva E. E-Commerce Coordinator Retail Used the software for: 2+ years ### "Great Tool for E-commerce Beginners" December 3, 2021 5.0 Great tool for newbies. However, not as flexible and as customizable as other platforms. To get more functionalities means additional costs which can become pricy. Not so ideal for large websites that require a lot of customizations and have high transaction volume. Pros \- All-in-one, easy, user-friendly e-commerce builder for beginners to set up professional looking websites quickly with no prior e-commerce experience. - Impressive looking and fully responsive Shopify themes (free or paid). - Large 3rd party app store that covers almost any functionalities a website may need for customization. - Shopify ensures all software and plugins updated frequently for security. - Excellent program for dropshipping. Cons \- Many needed functionalities, such as product reviews, not included and involve installing paid-for apps which are expensive and can slow down website and affect performance. - Cost can add up and becomes very expensive with subscription fee, transaction fees, credit card fees, and plugin fees. - Product images not cropped automatically to uniform ratio. Required to be done separately and manually. - Limit of 3 options with limited number of product variants up to 100. - Rudimentary blogging functionality. - No automatic breadcrumbs by default. Users need to be knowledgeable to make changes to activate breadcrumbs. - Shopify's jargons are non-universal and can be confusing for new users. Review Source AT Azeem T. Founder Marketing and Advertising Used the software for: 2+ years ### "Blind choice to start your eCommerce business" March 17, 2022 5.0 Definitely recommended for businesses that have cracked the problem of inventory management. Pros \- super easy to set it up - free templates offer a ton of features - rich library of apps that we can use to customise our website easily - gives easy to understand analytics - allows you to create marketing campaigns thick and fast Cons \- lack of customisation - high cost of keeping up Alternatives considered [WordPress](https://www.capterra.com/p/131687/WordPress/) Switched from [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) Shopify was easy and not as clunky as the other Review Source AS Ayman S. Senior Interior designer - Showroom Manager Design Used the software for: 2+ years ### "The platform is simple to set up. Easily develop your brand" February 23, 2022 5.0 Shopify helps small and new businesses achieve their goals, grow their online trade, and reach a bigger market. Don't hesitate to start an online business to build a strong brand and achieve amazing success. With Shopify, you can start your own store in minutes and then take use of all the excellent services Shopify has to offer, from product presentation to collection. Pros Shopify is a major platform that helps new and emerging brands construct online stores and sell their products globally. Shopify lets you pick the best display method for you. From the settings panel, you may create your own area to present your products in a way that appeals to all customers, and you can collect the price of the goods or services sold in numerous ways. I enjoy how easy it is to upload product photographs and links, and how responsive the help crew is. Cons Nothing to note, Shopify is a very easy-to-use platform with quick processes and affordable membership options that help you increase sales and get new clients. Review Source VR Verified Reviewer Business owner Cosmetics Used the software for: 6-12 months ### "E-commerce Made easy" April 26, 2022 5.0 Pros Shopify creates a basic platform and allows business owners to try their product before buying but the investment of the product and itself is worth paying for. Cons Creating the website itself was a difficult task so allowing another creative Director to step in and give advice was useful in creating my site. Review Source ST Satyam T. Trainee technical consultant Information Technology and Services Used the software for: 1-2 years ### "Shopify Honest Review " August 25, 2023 4.0 Overall it's been a great experience using Shopify because of it's user friendly tools. Pros The most unique feature about Shopify is that it's easy for new buisness Owner to setup the online market very quickly and easily.and it's user friendly environment for use. Cons The website freezes sometimes.or lags,it automatically logs me out sometimes. Review Source GG Gwen G. Owner Arts and Crafts Used the software for: I used a free trial ### "Top in its Class for Small to XL Businesses" December 3, 2021 5.0 I love Shopify tools, the ease of use, and the promise they hold. At the moment, I am too small of a business to use the paid version. I look forward to scaling up and using the increasing tools and features that are available at each price tier. The whole experience is rewarding and the tech is very modern and sleek looking. Pros I liked that even during the trial, I was able to quickly put together a site using their templates. There were a number of professional-looking templates available, and more if I wanted to pay a little extra. I could also have the option of tweaking my site using programming languages that are simple and easy to use. I also like the pricing tiers. Since I am an extremely small business, I can actually use a LITE version for $9.00 per month, but upgrade as and when I grow. Most importantly, if you have the business, location, and budget, you can add POS systems through Shopify and they are extremely well developed and professional. One last note, Shopify has tools to ensure that your site optimizes across platforms, including mobile. Cons There are a few fees that I could do without, including those for using a third-party payment processor. I would like the inclusion of a custom form builder also. The last concern is that at the time I used it, photos that were dragged and dropped were not cropped with a uniform ratio. Reason for choosing Shopify When I do scale up my business, I would switch to Shopify for the variety of templates and especially for its modern POS systems that can be added to existing plans. Review Source Abid R. Manager Apparel & Fashion Used the software for: Less than 6 months ### "Sdmraza" July 30, 2022 5.0 Overall my experiences is perfect, i am currently using it and found it almost satisfactory. Pros A complete Shopping cart tool which you can use to market your product all over the world. Cons Need more payment gateway options to be flexible and user friendly. Alternatives considered [Amazon Drive](https://www.capterra.com/p/230045/Amazon-Drive/) Reason for choosing Shopify Its simple and easy to understand all the options especially they integration of Drop Shipping Review Source OP Olena P. Coordinator, Accounting Non-Profit Organization Management Used the software for: 2+ years ### "I would recommend this Management tools in the heartbeat! " July 31, 2022 5.0 So many benefits having one centralized platform where we can manage our orders, cashflow and monitoring the sales, while making our costumers happy to take control on friendly online payments options. Pros easy integration with sales, data and accounting platforms, on the go access, and ability to meet our needs Cons too sensitive to verity symbols, French letters and other inputs that challenges the synchronization and creates extra manual work Review Source Masum A. CEO Computer Software Used the software for: Less than 6 months ### "One of the best eCommerce Content Management System in the World! " April 4, 2022 5.0 Pros I like everything about Shopify. I can easily operate my store without any hassle. I can upload products, can manage stock, can add coupons or discounts very easily. Also, my store is very fast and better than other CMS. I can easily manage my customer and can add delivery tracking information without any hassle. Overall Shopify is one of the best for eCommerce businesses. Cons I like the User Interface of my store. Shopify provides clean coding and a very optimized design. The customer loves my store for the fast website server response. No one is bored using my store. Also, what I like the best is the mobile responsive feature is very perfect for my store. Reason for choosing Shopify Because Shopify is super fast. The server always provides fast content. Also, all of the features are very perfect. I can manage my stock, and customers and can add new products without any developers. I'm very happy with Shopify's service. Review Source Shreyank J. Shopify Web Developer Business Supplies and Equipment Used the software for: 6-12 months ### "Best Ecommerce Platform for Startup Business !" January 14, 2020 5.0 My current job is as a Shopify web developer and I almost use it Shopify daily for all of the store operations and website development. It is quite easy to develop products for clients and setting up the store since they have some amazing tutorials and once you get used to it, it will be easier to get along with the process. I will definitely suggest Shopify for any startup business or for any online business company since they have some amazing features which make your website eye-catching and user-friendly with easy navigation. Pros It's very easy to set up an online store without any hassle with coding, one can easily start their business and grow their business accordingly. They have a lot of apps and themes published by talented developers which is really helpful in online shopping experience. So, Ease in setting up and selling is one can desire from any e-commerce Software. Cons Some features like collections, navigation is still not so easy and hard for the beginner to understand. Although, they have lots of tutorials and guides and a huge community to support which makes it easier as well. Alternatives considered [WordPress](https://www.capterra.com/p/131687/WordPress/) Reason for choosing Shopify Wordpress is also an eCommerce platform but to set up and develop a business is not as beginner-friendly as Shopify is. Shopify have a great tutorials and forums of developers ready to help in almost anything. While with Wordpress as a developer I find a bit difficult compared to I learned with Shopify. Review Source CH Carla H. Ecomm Director Consumer Goods Used the software for: 2+ years ### "Shopify is a must have for ecomm businesses small and large." January 14, 2022 5.0 Shopify has been great, the only times there are issues are when it is not built to do something. For example, you cannot apply a coupon code in a cart, and the apps existing for it do not work well--other platforms allow this easier. But Shopify simply wasn't built with that in mind. Pros Shopify is out of the box useful with amazing core features and easy to customize layouts. It only expands as you become an expert and install more apps. It's fluid, functional, and a great experience. It is also easy to manage deployments of code, as well as schedule changes for different days and managing inventory closely. Cons It does cost more when you do more, for example to be able to truly run it right, you do need Shopify+. Alternatives considered [Online Auction System](https://www.capterra.com/p/177650/Ecommerce-Marketplace-Solution/)[WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) Reason for choosing Shopify Shopify has a wide bevvy of applications which make it easier to use and safer. Review Source MGB MARY GARVEY B. OWNER Wholesale Used the software for: 6-12 months ### "Thought I was signing up for an Integrated POS System and Website" January 16, 2020 1.0 Feels like Shopify sucks you in and is not transparent. When you realize what the system doesn’t do...they apologize and are very kind but not very helpful. There are a bunch of awkward apps you can buy to fix the problems but they don’t work very well. Wish someone would just make an easy functioning system that met business that sell inventory on line and in person. Pros It is easy to get a website up and running. Adding products is easy. Cons WHERE DO I BEGIN: -inventory records only go back three months...I was horrified to find out I lost 4 months of inventory records. -to print a receipt...you need to buy and download an app...it is awkward to use and takes a couple minutes for the receipt to upload before you can print it. -to have employees log in you need to download and app and pay monthly -you can not do a credit on someone’s account if they return something...You need to either return their money or give them a gift card it is awkward and difficult to use. -if you mark an order pending payment you cannot take payment on the POS system. -you cannot add any vender information that is not visible to your customers. -the duplicate feature when adding products doesn’t work properly....to hard to explain what should be duplicated and what shouldn’t but trust me it wasn’t created by someone that understands business Reason for choosing Shopify Seemed easier to use but there are so many missing features and using apps in conjunction with the system is awkward!!!! Switched from [Lightspeed Retail](https://www.capterra.com/p/120491/Lightspeed-Retail/) Lightspeed Retail and E Commerce did not communicate well....was looking for a system that would be easier to use....was willing to put up with some of the shortcomings but when I found out it only tracks inventory for 3 months I was horrified. I have a nightmare on my hands. Review Source Tinotenda K. Student Telecommunications Used the software for: 1-2 years ### "Shopify, a very easy platform to launch and manage your online store." October 13, 2021 5.0 Shopify has been a great tool in supporting me in very crucial aspects such as opening other channels like Amazon and eBay and most of all taking care of all the technical hassles, which has been very helpful. Pros It is very easy to use and there is no need to worry about any technical stuff. Shopify has a great 24 hour support team. Cons The transactional fees are a bit high unless if you use Shopify Payments which is not available everywhere for example here in SA Review Source ND Nathan D. Account Manager / Business Developer Wholesale Used the software for: 6-12 months ### "Avis d'un utilisateur régulier" November 7, 2022 5.0 Globalement, Shopify facilite énormément la vie. Notamment quand les volumes de vente augmentent de façon exponentielle. Pros Shopify est un bon outil pour gérer les commandes mais aussi pour l'élaboration de site de vente, que ce soit en B2B ou B2C. Facile d'utilisation, le logiciel donne accès à des KPI pour effectuer des interprétations basiques nécessaires pour le développement des ventes. Cons Pour être tout à fait honnête, je ne trouve pas de points sur lesquels le logiciel peux se développer.Les fonctionnalités restent peut-être un peu trop basiques, de fait on reste toujours à la surface. Ainsi, quand on veut approfondir une interprétation de KPI, il faut nécessairement faire le lien avec un autre logiciel tel que QuanticFy. Reason for choosing Shopify Shopify est le logiciel le plus connu pour le e-commerce, se diriger vers celui-ci est naturel. Review Source Electra H. ceo Retail Used the software for: 2+ years ### "#1 e-commerce store host on the internet!!" May 20, 2022 5.0 Easy, helpful, seamless Pros The ease of use, no real coding needed, don't need another webmaster, price. Cons Honestly nothing. I left one platform and would never look back. Alternatives considered [Wix](https://www.capterra.com/p/169007/Wix/)[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Reason for choosing Shopify Price, ease, integration Switched from [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) Too much coding and breaking down of site and bugs I couldn't fix on my own Review Source AM Adam M. IT Manager Law Enforcement Used the software for: 2+ years ### "I LOVE Shopify" July 13, 2020 5.0 It's been a highly successful project. We went from having an idea to having a very successful website within a year. Upkeep is a breeze and they are always improving their software. In the 2.5 years we have been using Shopify software, I have never had to contact support or interact with Shopify about any issues. It just works. Pros Shopify made launching a new website super easy. We had an idea to start selling a new product line that differed from what we were already doing, so we decided to create a new website. Shopify made it easy to design our website, create a product catalog and start selling. Shopify is low-cost but feature rich. They blow away the competition when it comes to launching new, and established E-commerce websites. It took less than 6 months from signing up to selling. Our store has been very successful and I credit that to how easy Shopify made the whole process. Cons My only complaint is that we cannot use "Shopify Payments" to process credit cards for our product line. We have to use an external credit card processor and that makes it more expensive. Shopify charges additional fees if you do not use their in house Credit Card Processor, but will not waive fees when they do not allow you to use their processor. Alternatives considered [Volusion](https://www.capterra.com/p/32398/Volusion-eCommerce/)[BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/) Reason for choosing Shopify Shopify is the market leader when it comes to E-Commerce software. Using anything else would have been accepting less features and less experience. The other providers are years behind Shopify. Review Source JP Juliette P. CEO Apparel & Fashion Used the software for: 2+ years ### "Perfectly integrated CMS for small growing businesses" May 18, 2022 5.0 Shopify is without doubt the best CMS on the market. Pros Shopify is super easy to use and is perfectly integrated with all the tools you need as a start-up. Cons When you are not on Shopify plus, you can't have your website directly translated in different languages. Moreover, you can't sell products coming from different stocks places. Alternatives considered [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[WordPress](https://www.capterra.com/p/131687/WordPress/) Review Source Flutra S. Manager Information Technology and Services Used the software for: 1-2 years ### "Best e-Commerce store " August 9, 2019 5.0 Simply love the DIIIIINGGGG on my phone when I get a sale :) Honestly, it is quite easy to use it and lots of material on the help center plus I was positively surprised with their technical support, on many occasions they were very professional and very helpful. Add shipping costs for all the countries is kind of painful hopefully you guys will make some option to add the same rule for all the countries or something, at the moment we are using a plugin for that but would prefer the option available on Shopify Pros The best part about the Shopify is that allows you to code on the offered themes, but even if you are not an advanced developer their support is always there to guide every step of the way. Cons One thing that hopefully is soon going to be fixed is to be able to track the sales in more details and also be able to tell if the order is fraudulent or not. But for the latter, they come up with a good solution, not the ideal one but it gives me comfort. Alternatives considered [BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/) Reason for choosing Shopify Chose Shopify because of its features compared to BigCommerce Shopify is way more advanced and quite frankly way more affordable. Review Source SAVIOUR YAO D. SENIOR IT MANAGER Apparel & Fashion Used the software for: 1-2 years ### "Shopify is the best ecommerce platform " October 11, 2018 5.0 As far as am concern, ever since I moved my store to shopify, I've not encountered any glitches. My sales went up due to their inbuilt SEO features which drives me more traffic naturally. I always recommend shopify to people who want to start their online stores Pros Shopify is a great place to start! Whether you are a small seller with a few items, or a huge company, It has everything you need to have a successful online store. Shopify is arguable the most popular platform for creating unique online stores. My number one reason for choosing shopify over other platform is their security and up-time Ever since i started using shopify I've never encountered any cyber security issues with them. The platform has a wide variety of themes which some are free and paid version. The themes are very easy to edit due to the drag and drop feature which was introduced not long ago. They platform also has lot of apps which you can use to extend the features of your store. In all I chose shopify over WordPress' woocommerce after trying my store on both platforms Cons I have one major problem with the shopify platform. You can't set up complex shipping rules without paying additional money or upgrading to a higher plan. Even that you still need to pay for a shipping app from third parties to be able to achieve that. Secondly the admin dashboard is quiet slow when you are making changes to your store. Review Source DG Disha G. Business owner Arts and Crafts Used the software for: 1-2 years ### "Shopify E-store" February 3, 2022 4.0 Overall my experience with Shopify is good and i am still in love with this software. Pros Its face is easy easy, features are easy and offcourse is was my 1rst website and i am still loving it. Cons The only thing that an Indian user will not like for this software is that,it doesn't had Indian parliament gateways because of this i had to pay some part of my every transaction. Alternatives considered [Dukaan](https://www.capterra.com/p/229568/Dukaan/) Reason for choosing Shopify On Dukaan software my store was not looking good,so i decided to switch it. Review Source oscar M. CEO Marketing and Advertising Used the software for: 1-2 years ### "Mejor opción si no quieres preocuparte" September 23, 2022 5.0 Muy buena experiencia, salvo por el precio que es un poco elevado. Pros Shopify es realmente bueno si no quieres mancharte las manos con configuraciones. Uso otras herramientas como WooCommerce y la diferencia de preocupación con Shopify es enorme. En shopify solo te preocupas de tu negocio, te olvidas de actualizaciones de software y cualquier otro tema técnico. Si quieres dormir tranquilo y no te gusta "cacharrear" es la mejor opción Cons No tienes la libertad que tienes en otras herramientas como WooCommerce, además su precio es alto. Pero gracias a que no tienes esa libertad es sencillo de usar y no te preocupas de ningún tema técnico. Switched from [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) Tenía un cliente que no quería pagar un mantenimiento y quería llevar la tienda por si mismo. Con Shopify está encantado y yo más que no tengo que ayudarle :) Review Source Santiago A. Co Editor Chief Marketing and Advertising Used the software for: 6-12 months ### "The best option in the market for e-commerce." January 12, 2019 5.0 I have had an experience that has exceeded my expectations. By hiring their services, you receive a very intuitive platform that offers everything imaginable so that your business can be at the same level as the existing large brands. I really like that I can work with a team without geographical limitations thanks to the Shopify platform. I have saved a lot of time in the programming, they offer you many options in their templates so you can build your store with the details that you like, it is a great experience. Pros It seems fantastic to have in one place, everything you need for electronic commerce, I have a year of use for the people who work and it is great all the benefits it offers. You can, in a few minutes, upload a product for sale completing everything that your intuitive interface is requesting, then you can, within the same platform, use the SEO service to position your products in browsers, it's a wonder, , you can immediately post any products on social networks. I have worked with other platforms and none compare with Shopify. It has everything you need to succeed in digital entrepreneurship. Another important element in e-commerce is the analysis of statistics, with Shopify you have just one click, you can see the origin of web traffic and know from which electronic device people access your store. Cons The benefits offered by Shopify are greater than the negative aspects, so I do not identify problems when implementing it. They include constant improvements, so you can be sure that any possible inconvenience will be resolved in record time as we are accustomed to your customers. Review Source CD Chelsea D. Business Owner Retail Used the software for: 2+ years ### "Shopify for the win!" September 19, 2019 4.0 I love that shopify will scale with my business and that there are various pricing plans that give you different options and shipping discounts. It's easy to use and has other apps that work with it so I can easily generate line sheets and product catalogues. Pros I love that shopify integrates seamlessly into my inventory program, social media accounts, email marketing platform, etc. They also work really well with google ads so you can add products to google shopping and run really effective retargeting ads. Their live view option is great and gives me an idea of where my customers are coming from. Their shipping discounts are also great! Cons The only thing that really annoys me is that I can't pick which shipping option comes first. Because one of my shipping options is "local pickup" and is free, I'd rather that not be the default shipping option (a lot of out of town customers accidentally choose local pickup and then I have to contact them and it looks unprofessional). Apart from that, it's a great platform Switched from [Squarespace](https://www.capterra.com/p/143461/Squarespace/) Squarespace had BEAUTIFUL templates but it didn't automatically integrate with my inventory program or other accounts. It also didn't auto generate shipping labels so I had to purchase those outside the platform. I spoke with a friend who also runs an e-commerce business and she highly recommended Shopify. Overall, the switch has made my life much easier. Review Source Similar Products Featured