# Page 30 | Shopify Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 30 - Is Shopify the right eCommerce solution for you? Explore 6657 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/83891/Shopify/reviews --- Shopify 4.5 (6657) [View alternatives](https://www.capterra.com/p/83891/Shopify/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 30 - Reviews of Shopify ## Showing most helpful reviews Showing 726-750 of 6657 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Muneeba F. Head Of Operations Research Used the software for: 2+ years ### "Shopify makes you manage and create your own store easily" January 2, 2018 5.0 I have benefited a lo from Shopify. Shopify has surely helped me in running my online business. I haven't earned much yet through this platform because I feel I'm still new to this online realm. I have more online presence with an increasing customer base. I can sell my products easily without any hassle. The return I am getting from just a small investment in this portal, this is just astonishing. As everything is online, I don't have to give this business a lot of attention as I know it still keeps on running without my intervention. The analysis feature helps a lot in marketing my product to the right market further bringing in more income for me. My inventory is well managed, payments are received securely and also my customers are growing. Clearly this is quite beneficial for the expansion of my business Pros \-Shopify lets you sell via your Facebook page -Allows you to use Shopify in a physical location to sell goods / manage inventory -Gives you access to Shopify's Buy Button, which allows you to sell goods on an existing website or blog. -Top notch security measures keeping my transactions secured -Brilliant customer support team -Keeps a track of my inventory in a much effecient way -Get detailed analysis and reports on my sales and forecasts -Easy to use and understand software -Interface is well designed making me addicted to the software -Integration with Paypal -Value for money Cons \-A lot of Unnecessary deductions by Shopify like Credit Card rate of 1.6-2.2% for every transaction via credit card -Shopify payments not available in many countries -Only 10 themes available with the free plan -Software crashes sometimes when I try to export data Review Source Traci C. Business development manager Construction Used the software for: Less than 6 months ### "Shopify: less than expected" March 11, 2022 3.0 I found the free trial attractive in the beginning, however the actual set up and implementation was more difficult than expected. Therefore, there was no income generated by my e-commerce business by the time the free trial was over. At that point, the fee to continue using Shopify was not something that could be considered. Pros There are an impressive number of website templates and designs. Cons For an e-commerce business owner with little to no experience designing a website, Shopify does not offer the intuitive process or developmental and functional ease of use regarding procedures one should be able to expect. Reason for choosing Shopify Shopify advertising made it seem like it would be much easier to use and much more successful for my business and it turned out to be. Review Source RR Ryan R. head of biz dev Used the software for: 1-2 years ### "It is a good software- would recommend to try it out" October 4, 2017 5.0 Pros Good UI but some of the simple options available with other ecommerce products are unavailable or cost extra. For example, if you want to calculate shipping for each item (as opposed to a flat shipping charge) you have to pay extra monthly. Also, you cannot adjust image sizes. If you want a different size image for the category page and the product page, you have to upload 2 images. Cons This may be a good platform to start your online experience with, despite the high fees.However, I've run into an unexpected hurdle that I can not seem to resolve. I have had a chargeback (stolen credit card) from an order. It was settled, I had to pay out of my pocket. After I covered the chargeback willingly to keep my store operating, they froze my orders and would not let my money out of my account. They have started a fraud investigation on me, and requested my re-seller agreements and shipping and tracking information for my latest orders, which I produced promptly. This is not the frustrating part. I understand the importance of security and fraud prevention and would assist in any way I can to resolve the issue. It has now been two weeks since I submitted all the required information for review, and I have not heard anything back. No, we've received it and it's in review no we need more information. NOTHING. I have been calling back and they would not let me talk to the person who requested the information from me, because he is either out of the office, or we are unable to transfer your call directly to him. I have sent many emails directly to the investigator, starting off with nice and progressively more frustrated, but still professional and non-offensive. Review Source TA Trevor A. Product Owner, CRO Services Marketing and Advertising Used the software for: 2+ years ### "The only platform I would use for Ecommerce" December 16, 2019 5.0 I work with a lot of websites that are ecommerce-based, and the headaches you'd expect to come with complex ecosystems are so much less frequent with Shopify than they are with Magento, BigCommerce, etc. While other systems frustrate me to a point where I say "eh, I just won't even try to do 'task x' ", Shopify has a simple enough engine and vast enough app store that I feel like very few tasks are insurmountable. Pros From startup stores to enterprise solutions, Shopify has a structure that any site can use (and excel with). The templates available give each store a 'custom' feel, and the platform-side checkout solution prevents a lot of hiccups and downtime that would be caused by inexperienced developers trying to manipulate that crucial step in the funnel. Cons Lately (fall 2019), Shopify has had quite a bit of downtime. Because they host so many stores, it appears their servers can get overwhelmed during heavy seasons, causing slower responses and even causing stores to crash. Since the stores are all somewhat linked, this can cause issues for a large amount of stores, killing sales and harming customer reputation. Alternatives considered [Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/)[BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/) Reason for choosing Shopify The simplicity of adding products to Shopify is a must for start-up stores and stores that release new products fast. And for any brand that is primed for growth, the structure behind Shopify is truly the best for scaling, even from a cost perspective. Review Source Aloima Daniela C. Licenciatura mercado internacional Marketing and Advertising Used the software for: Less than 6 months ### "Segura y beneficios increíbles." October 28, 2023 5.0 Hemos negociado grande productos y diseñado buenas herramientas específicas requerida. Pros Maneja gran cantidad de especificaciones de ventas, productos , logística, muy variable y grandes herramientas de diseños y visión web que permite especificar cada producto y llegar lejos en cada rincón del mundo. Cons No hemos manejado inconveniente para ,dejar una desventaja de la app. Review Source RA Rochel A. Freelancer/ Online Store owner Consumer Goods Used the software for: Less than 6 months ### "Why Shopify is Best Partner on Your Dropshipping Business?" June 10, 2022 4.0 I am very satisfied with Shopify their support team address issues accordingly in a timely matter. They email you when you get disconnected during the chat room support. Pros I love the free themes provided and their customized tool available on apps like pagefly. Cons I don't like Dawn theme which is one of the free theme they offer. In my case when I started using the theme it show a big check upon loading the web url on the browser. Alternatives considered [Wix](https://www.capterra.com/p/169007/Wix/)[GoDaddy Website Builder](https://www.capterra.com/p/182500/GoDaddy-Website-Builder/) Reason for choosing Shopify Wix and go daddy Review Source TW Thomas W. Managing Partner Internet Used the software for: 2+ years ### "Shopify Review" April 25, 2022 5.0 I've worked with a lot of clients over the years using Shopify and find that for most clients it is the best overall solution based on price and ease of use. Pros Shopify is easy to setup and get started quickly. A big positive is that you don't have to already have a credit card processor as Shopify will handle that for you and is reasonably priced. Another plus is that in just a few hours or less you can have a full blown online store up and running that is professional quality. I've been involved in Shopify both as a developer/reseller and a user so have seen both sides. Cons Product attributes needs some work as it is a little clunky and difficult to style and setup if you have complex needs (such as selling customized products). Some of the better features (like having full customization control over the checkout page) are only available on the most expensive plan (Shopify Plus) which is well over 2k a month in hosting fee. Other necessary functions integral to more customization controls can only be made possible by purchasing third party plugins that have monthly fees. Reason for choosing Shopify Ease of use, ease of customization, price Review Source CB Cindy B. Project Coordinator IV Chemicals Used the software for: 2+ years ### "Easy to Use & Provides Great Analytics" April 25, 2022 5.0 We enjoy how versatile Shopify is, and we are very happy with it. We would highly recommend it to others due to how much value it brings to companies, especially it's easy of use and data analytics that allows you to make quick business decisions. Pros We like that it's very easy and intuitive to use, and we most definitely like that we don't seem to have any problems with it. It provides great analytics too. Cons We don't necessarily dislike anything yet about it, but you do have to upgrade to the next tier for more special features. Review Source Mark K. Owner Retail Used the software for: 2+ years ### "Why struggle?" February 19, 2023 5.0 Our business can't function without it, 10 out of 10 and we'll never consider a move to another solution. Pros Shopify's e-commerce solution is easy to configure and run on a daily basis, no need to worry about hosting your own site and new features are added regularly. Cons Advanced checkout customization is reserved for Shopify Plus customers (which costs an arm and a leg) - would be nice if we could all benefit from more customization. Reason for choosing Shopify Self-hosted SaaS solution - fire and forget. Review Source John C. Partner Publishing Used the software for: 2+ years ### "Experiences from using Shopify over 5 years" June 30, 2020 5.0 I would give shopify top marks if it wasn't for the duplicate customer issue. Had I know about it I would never have chosen it in the first place. Pros It is very flexible and does most things for a simple shop using the free themes and apps, however you will need IT skills to customise it further - or pay for specialised apps. It is fairly easy to manage customers and orders using online or the POS application. Cons The major omission is the inability to merge customer accounts - which often happens when customers change email or mistype when placing orders. What is worse is that this has been requested by many many merchants for over seven years via multiple support and feature requests and in a dozen or so threads on the community forum and shopify have simply ignored it. As I run a primarily magazine subscription business having a clean customer database is essential. Alternatives considered [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[Shopio](https://www.capterra.com/p/136113/Shopio/)[ShopWired](https://www.capterra.com/p/154417/ShopWired/) Reason for choosing Shopify At the time it seemed to provide all that I needed and good value for money. Review Source DS Danya S. co-owner Arts and Crafts Used the software for: 2+ years ### "Shopify keeps my business on target" May 27, 2022 5.0 Shopify has been very easy and has helped me to run things efficiently. It helps me stay connected to my shop even when I am away from home. Pros Shopify helpsme keep my e-commerce store running and helps me manage it efficiently. It is very easy to use. Cons It was a bit of a learning curve, initially. But after a session or two, it became very easy and now that I know how to do it, it is very simple to teach others to use it. Review Source SP Shaun P. Senior Software Technician Utilities Used the software for: 6-12 months ### "One of the best eCommerce platforms is Shopify" April 1, 2023 5.0 My overall experience with Shopify has been positive. Anytime I have ever had issues, reaching support was always easy. Pros They have awesome support and their platform is easy to use for the most part. They also have many different tools to assist with tracking orders, SEO, and analytical data. Cons Some features are complex and hard for beginners to use. Review Source VR Verified Reviewer General Manager Health, Wellness and Fitness Used the software for: 2+ years ### "Shopify for website" May 14, 2022 5.0 Pros Shopify has made it easier for the non technical business owners or startups to make and manage websites Cons No cons to tell about. It is great and useful Review Source IN Igor N. Operations Manager Marketing and Advertising Used the software for: 2+ years ### "If you're starting an online ecommecte business Shopify is a Go to!" September 20, 2019 5.0 Shopify is awesome for online selling no matter if your shop is small or a big one. You can keep it with few products only or you can scale it to thousands. Additional plans are available for more in depth reporting and functionalities too. Pros I like the fact that Shopify team did a great job in making it easy to setup and use. You can literally set it up in minutes, get yourself around in hours and be up and selling in a day. Another awesome thing is that Shopify is integrated with almost everything out there, you name it. There are tons of free and paid apps that extend the functionality and/or simplify things. User interface is already optimized for optimal user experience and shopping so no need to worry there too. Cons The least, and probably the only thing I don't like in Shopify is the traffic source attribution. Now, this is something that will bother you when you are already gaining some pretty good sales and want to know more about where the traffic is coming from. Is it because of some blog post you've made? Is it because of the Facebook campaign? Is it from Google Ads or pure organic traffic? Now those are good problems to have to be honest, but when it comes to that I've experienced a lot of issues in determining those details. There are number of reports to give you an insight where the traffic is coming from, but to my personal preferences I find it lacking in details. Again, if this is something that is ok with you, go for it you will not regret it. Reason for choosing Shopify Easy of use and simplicity. UX optimized frontend and backend. Review Source SS Shavonn S. Website developer Computer Software Used the software for: 1-2 years ### "Spotify In Use" January 21, 2022 5.0 My overall experience is Great I love it's the bomb for my business Pros I love how i can start my e-commerce business on there site and get paid plus have email marketing. I live how I'm able to rearrange my life to have it on the go Plus I'm able to ship out in a timely manner. Cons There is nothing I can say bad about it Some of my photos loaded up slower than normally Switched from [VistaCreate](https://www.capterra.com/p/175859/Crello/) The promotional advantage Review Source RZ Ranga Z. Business Development Director Marketing and Advertising Used the software for: Less than 6 months ### "Easy to Use, Easy to Navigate, Hard to get sales" March 30, 2022 4.0 My overall experience with shopify was very good. They have a very good platform which is easy to use and great support materials. I would recommend trying it. Pros I love how easy it was to implement the website template i like. I liked how easy it was to Intergrate with other platforms like orbelo. Very easy to add products to the website. All in all the platform is very good and easy to use. Cons To be honest i like pretty much everythinshopify offers in terms of making your e-commerce website look great and professional. My con was our ahopify store budgethunters.com simply did not perform to the level which we wanted considering the the advertising amounts and effort. So we unfortunately stopped using shopify and we are considering doing a custom website ourself and then integrate maybe the shopify cart or their other products. Review Source dF diana F. miss Consumer Services Used the software for: 2+ years ### "Shopify- makes your business-life easier" October 27, 2023 4.0 Since start using shopify more than 2 years ago, this has been a great tool in my job and I believe this has improve our work in a great way Pros The fact that you have a lot of information and its easy to manage and to use, which is a plus when you need to give training to new workers Cons Sometimes they have tech issues and the site is down, but normally in less than 30 minutes it's up and running Review Source AC Anil C. Marketing Executive Marketing and Advertising Used the software for: 6-12 months ### "Shopify is easy to use for E-commerce and selling products." May 12, 2022 4.0 My freelance customer is using Shopify to sell its products online. It is easy to use and you can set up a website in a day with Shopify Pros For marketing perspective, it is really helpful to use and manage products and SEO channels. Cons Before Yoast SEO, it is really hard to make SEO and being visible on Google Searh, but thanks to the agreement with both. Review Source Nina R. Planner, Consumer Marketing and Advertising Used the software for: 6-12 months ### "A great support to start in electronic commerce" August 8, 2022 5.0 Thanks to the fact that the sales are executed online, then they do not have the insufficiency of investing in physical sites or personnel if it is not required, with this, they manage to greatly reduce their logistics costs, the goods on the Internet are exposed at all times, so an individual manages to find these and acquire them at any time of the day. Pros inventive that also manage to be personified to the fullest. if the e-commerce store is a sales conduit for a physical store, then the business can comfortably accommodate other customer buying habits. For example, here you enter the e-commerce guidelines Cons Stores are increasingly making more secure methods to guarantee payment with credit cards or other methods. But, a large crowd is still wary of entering their commercial data on the network. Review Source CAV Carol Ann V. Business Owner Arts and Crafts Used the software for: 6-12 months ### "Shopify gives me a perfect store front" June 20, 2022 5.0 My Overall experience with Shopify is really very positive, I love my website and could not be happier. Pros With its huge choice of templates, ease of use and access to a large selection of Apps, Shopify really has all the answers for anyone looking to create their own ecommerce website. I looked at almost all of the options out there and Shopify was able to offer me everything I needed. Highly recommended. Cons I have been using Shopify for 18 months now and still haven't found anything I dislike about it. Alternatives considered [Wix](https://www.capterra.com/p/169007/Wix/)[WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) Reason for choosing Shopify Shopify offered me everything I needed and more in one neat package. Review Source VR Verified Reviewer Assistant Director Of Information Technology Apparel & Fashion Used the software for: 2+ years ### "Sustains our e-commerce Department" August 5, 2022 5.0 We engaged Shopify when the company was diversifying to make more sales through digital marketing. Shopify has been robust enough to handle all ecommerce operations with superb efficiency. Pros Shopify helped us bring our E-commerce sales ambitions into life with minimal fuse. Shopify has plenty of ready built-in tools which the sales and marketing department utilize with ease to launch digital campaigns. The Customer support team responds to our tickets in a timely manner. Cons Has lengthy and complex to understand API documentation. Review Source sL simon L. Manager Apparel & Fashion Used the software for: 2+ years ### "Great for SME" November 8, 2022 5.0 has gave us a website which is working well, support is normally next day, all developers happy to work on this platform. good system Pros Easy to use website, simple enough to change themes, add new apps and features, decent pricing Cons Could do with more access to the back end to make essential seo changes, also being able to customise the checkout would be ideal Reason for choosing Shopify cost and support were essential to us Switched from [Magento 2 PWA POS](https://www.capterra.com/p/185080/Magento-2-PWA-POS/) The cost and also not having to involve developers all the time Review Source MM Markeisha M. Owner Cosmetics Used the software for: 2+ years ### "Great for Small businesses! " June 7, 2023 5.0 Pros I love how easy it is to use if you are just getting started! Cons I feel like the tax reporting piece may be a bit confusing the first time around. Or even pulling reports Switched from [Big Cartel](https://www.capterra.com/p/230161/Big-Cartel/) Ways more features on Shopify and customization Review Source Andrea G. CMO & Co-founder Consumer Electronics Used the software for: 2+ years ### "Perfect solution for multi products e-commerce (not for one product e-commerce)" April 28, 2022 5.0 Pros Overall, I think Shopify is the best e-commerce solution in this market (I tried Woocommerce and Prestashop before it). UI is very friendly and it is super fast while using it. We also noticed a big boost in website performance (speed mainly) Cons I think it's a bit expensive as a solution and the best fit is having and running a multi-products e-commerce. For a single product e-commerce (like us) probably is too much (like having a Ferrari and drive 3km per day) Alternatives considered [PrestaShop](https://www.capterra.com/p/134005/PrestaShop/) Reason for choosing Shopify Website Speed Switched from [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) Shopify Speed Review Source DM Daniel M. SEO Specialist Internet Used the software for: 6-12 months ### "Get customers to buy using Shopify!" January 24, 2022 4.0 Overall, their platform is much easier and simpler to use than their competitors. Their product listings are simple and quick. There are no hidden fees or small print as there are with their competitors. With Shopify, the process is much easier than with eBay or other websites. Pros With the best catalogue management and an easy to use the system, products can be updated easily. They have excellent customer support as well, and everything can be customized quickly. We received prompt help from Shopify's support team. Shopify enables the easy categorization of products, collections, and tags. You can easily use Shopify to manage your catalogue and process orders with a user-friendly interface. Cons The Shopify tax setup for some countries needs to be reviewed. The US assumes that every country handles taxes the same way, leaving third-world countries with useless and inaccurate tax management. Review Source Similar Products Featured