# Page 32 | Shopify Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 32 - Is Shopify the right eCommerce solution for you? Explore 6657 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/83891/Shopify/reviews --- Shopify 4.5 (6657) [View alternatives](https://www.capterra.com/p/83891/Shopify/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 32 - Reviews of Shopify ## Showing most helpful reviews Showing 776-800 of 6657 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Juliana S. SEO Manager Consumer Goods Used the software for: Less than 6 months ### "El ecommerce sin barreras" May 30, 2023 5.0 Es una plataforma que he probado, pero en realidad no he utilizado para ninguno de mis proyectos por las desventajas que tiene. Pros Lo mejor de Shopify es que la curva a aprendizaje es mínima. Por lo que cualquiera puede crear y empezar a gestionar una tienda online en minutos. También es ideal para aquellas personas que quieren despreocuparse de la parte técnica, ya que todo lo gestiona la empresa Shopify. Cons Lo malo de Shopify es la pérdida de control. Realmente un ecommerce con Shopify no es tuyo, solo lo tienes "alquilado". Entonces si quieres migrar a otra plataforma casi tienes que volver a crear todo desde cero. Las comisiones son bastante altas y es poco escalable. Está muy limitado en cuento a personalización y la mayoría de las funcionalidades extra son de pago. Alternatives considered [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) Review Source JM Javier M. Project Leader Marketing and Advertising Used the software for: 2+ years ### "La plataforma de E-commerce más sencilla para pequeñas empresas" October 16, 2022 5.0 Una gran plataforma, donde no tienes que preocuparte por aspectos técnicos complejos, simplemente funciona independientemente del número de usuarios que la visiten. Pros La facilidad y velocidad en la que se puede lanzar una tienda online en pocas horas. Cons Para empresas que tienen necesidades algo más específicas, Shopify no es tan flexible como podrían ser otras plataformas. Los temas en Shopify son algo más complicados de personalizar, y el ecosistema de Apps, puede incrementar el coste mensual de la misma bastante. Alternatives considered [Wix](https://www.capterra.com/p/169007/Wix/)[WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[PrestaShop](https://www.capterra.com/p/134005/PrestaShop/) Reason for choosing Shopify Es una cuestión de valorar el tipo de proyecto. Shopify es perfecto para tiendas sencillas. Si existen necesidades especiales para la tienda, es donde puede valer la pena explorar otras opciones. Review Source Declan D. Chief Growth Generator | Digital Growth Strategy and Execution | Growth Hacking | Mentoring Internet Used the software for: 2+ years ### "Shopify is great but watch those costs..." September 17, 2018 4.0 I love Shopify in general for smaller merchants. For larger merchants with hundreds or thousands of SKUs, the competition is definitely closer than you'd think. Shopify has many tools and many you have to buy, some of which their competitors integrate. So I take caution recommending Shopify which limits some of what you can do visually and technically, but if customization isn't a big deal and you don't have a ton of products, there's no better solution. If you do, compare because the decision isn't that easy, and the cost and features difference are close between Shopify and other solutions. Pros Shopify is an incredibly easy platform to do ecommerce on, with all the tools and simple set up that make most of the technical work easy to do...at first. If you are just adding a few products, want a great shopping cart that's fast, and easy to set up, Shopify is one of the best. The design and approach has made it easier for regular people to manage stores without technical know how, and at a low cost...until you start thinking of all the things you can do, that's when it changes a bit. Cons Shopify seems a cheaper solution, until you start thinking of what to add to your store. Each decision adds a plugin, or requires an upgrade, and soon the costs start escalating. Want a follow up autoresponder for cart abandonment? Upgrade, and/or choose a plugin, adding cost. The simple design hides the fact that there are many hidden costs, and if you are doing lots of products, think hundreds or thousands, you need to do a Cost Benefit analysis because this quickly becomes a pricier solution. The app community while robust is filled with small apps that really are small small businesses, and can do what they do but not much else, and support varies greatly. So going into Shopify, your first impressions won't be your final ones, depending on how complex your requests are. Review Source EM Eduardo M. BIM Modeler Business Supplies and Equipment Used the software for: 1-2 years ### "Simply and Powerfull Ecommerce Platform" February 4, 2022 5.0 With Shopify, without being an e-commerce expert, I have been able to open an online store and offer my products to the market, saving great costs on platform issues and focusing solely on creating valuable content and getting more customers. Pros One of the biggest problems when you do electronic commerce is to put together the necessary platform to support this business model. With Shopify you have much more than half of the work already done and well-armed, so you can dedicate yourself to what really matters, marketing and selling Cons The only bad thing that I find with Shopify is that you get to a point with respect to customization, so if you have created a very specific e-commerce store specialized in some branch, it will cost you to take it to the maximum customization Alternatives considered [Wix](https://www.capterra.com/p/169007/Wix/)[WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[PrestaShop](https://www.capterra.com/p/134005/PrestaShop/) Reason for choosing Shopify I have chosen Shopify because first of all, it is better value for money than the other options I was evaluating and then it has better positioning and payment options than the others. Review Source NG Nnyaladzi G. Student Biotechnology Used the software for: 6-12 months ### "Shopify Review" February 27, 2022 4.0 Its a good app for ease of branding a business and professionalism especially with the templates and email marketing Pros Email marketing and data transfer which allowed features that improve the business reach and make the work less tedious respectively Cons it's more pricey than its competitors that come at a lower price though it has features that make it worthwhile Switched from [Ecwid](https://www.capterra.com/p/143648/Ecwid/) To explore the features that shopify had to offer Review Source Dinesh S. Tech lead E-Learning Used the software for: 6-12 months ### "Your Gateway to Online Success!" May 10, 2023 5.0 Pros Shopify has been a game-changer for my online business. It's super easy to use, allowing me to create a stunning online store with customizable themes that fit my brand perfectly. The app store offers endless possibilities to enhance my store's features and grow my business. The built-in payment processing makes selling a breeze, and their customer support is friendly and helpful whenever I have questions. Shopify has truly empowered me to succeed in the world of e-commerce! Cons While Shopify is amazing, the costs can add up, especially with transaction fees and app expenses. Sometimes customizing certain aspects of the store requires coding knowledge, which can be a bit challenging for non-technical users like me. The SEO options could be more advanced compared to dedicated SEO platforms. And if I want multi-language support, I may need to use third-party apps or find workarounds, which can be a bit complex and may have extra costs. Review Source John P. CEO Publishing Used the software for: 2+ years ### "Couldn't Sell Books Without it" October 30, 2023 5.0 Pros I like that I can sell online in my sleep. Once it is set up, it works seamlessly. I like that I can use it to sell through social media as well. Cons It can get a little pricey. Perhaps they can create a better tiered membership. Review Source VR Verified Reviewer Web Developer Marketing and Advertising Used the software for: 1-2 years ### "You Get What You Pay For" June 5, 2023 4.0 Pros Interface is very intuitive and clean. Great apps store and theme store. Easy to launch and get a small business up and running. Way better navigation menu functionality than BigCommerce. Cons Basically everything about Shopify is geared to eventually push you up to using their enterprise version (Shopfiy Plus) which runs $2000+/mo. You can start off cheap if you're a small business with very little needs. But if you want real time shipping rates / integration and some other common apps, you're going to be cornered into using at least their $300/mo. plan. Alternatives considered [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/) Reason for choosing Shopify ShopPay Review Source HF Hassan F. Ingenieur Construction Used the software for: 2+ years ### "Shopify le meilleur" June 4, 2023 5.0 Ma expérience avec Shopify a été globalement positive. L'interface conviviale et les outils puissants m'ont permis de créer et de gérer ma boutique en ligne efficacement. Le support client était réactif. Pros Shopify propose une interface conviviale et une gamme complète d'outils pour créer et développer une boutique en ligne de manière facile et efficace. Cons Le coût des plans de tarification de Shopify peut être élevé, ce qui peut représenter un défi pour les petites entreprises ou les budgets limités. Review Source VR Verified Reviewer Interpreter Transportation/Trucking/Railroad Used the software for: 6-12 months ### "Mon Shopify" November 19, 2022 5.0 L'application est pratique, moins cher. La plateforme est de qualité et l'application fonctionne bien, parfait de garder un œil sur la boutique tout au long de la journée. Pros Le plan de base propose de très bons utiles d'analyses. Cons Les explications et plusieurs vidéos sont en anglais ce qui ne permet pas à plusieurs personnes de comprendre. En plus, le site est parfois un peu lent. Review Source Alex K. Founder | Online Marketing Consultant Marketing and Advertising Used the software for: 1-2 years ### "I only recommend Shopify for ecommerce to friends and clients." October 5, 2018 5.0 I've used other wordpress ecommerce solutions in the past, but they were incredibly clunky to use. Shopify is built from the ground up to help you run an ecommerce business. I already built and sold a store on Shopify and their Sellers Marketplace and now I help clients who run their businesses on Shopify. I wouldn't recommend anything else for ecommerce. Pros Helps you make money! All in one ecommerce solution. Super fast and helpful customer support with any issue I've ever had. Tons of apps on the marketplace to help you with any customization needs. Easy to create staging themes before pushing your changes live. Easily integrates with google analytics and facebook pixels with just a couple of clicks. Cons Blog functionality isn't the best, but that's not their focus so I understand. I'd recommend setting up a subdomain for your blog instead and installing wordpress for that. However, if Shopify's blogging features were better, it'd be awesome for managing your products and content all in one place. I also wish you could edit the checkout code and customize that more easily without having to upgrade to the highest tier plan they offer. It's quite expensive to do so and a lot of smaller stores could benefit from modifying the checkout to help improve conversions. Review Source BB Becky B. Creator Arts and Crafts Used the software for: 1-2 years ### "Shopify works for a small business. " October 27, 2023 5.0 It’s good for lots of changing products, and displays a brand well. Pros There’s plenty of help available to build and maintain a great estore. Cons It takes a lot of time to change parts of the website. And getting fonts the right colour in the checkout… so customers can read it! Alternatives considered [Squarespace](https://www.capterra.com/p/143461/Squarespace/) Reason for choosing Shopify Recommended Switched from [Wix](https://www.capterra.com/p/169007/Wix/) Better e-shop Review Source VR Verified Reviewer Web Developer Used the software for: 1-2 years ### "I've developed several themes and shops with Shopify" February 16, 2018 5.0 It is quick to get started developing and has great basic documentation and support for shopkeepers. Pros The platform (from the perspective of a developer, not a shopkeeper) is fantastic. It takes a bit to learn, but it was clearly built thoughtfully with the aim of making it a seamless process for a store owner to get online and serve their customers quickly. Compared to building a shop with Shopify vs Wordpress vs from scratch, Shopify is good at doing what it set out to do. Cons The support/community available to developers is nothing like the open source support/community that is available for other tools. As I was getting started developing, I felt like Shopify provided excellent documentation for folks interested in opening a shop, but not so much for developers trying to learn the system. The basic documentation is there from Shopify, but there isn't a central place where one can go and find answers to the tricky bits one runs into over the course of developing a theme/shop. I get it that they're trying do develop an ecosystem that is mutually beneficial to developers and shopkeepers and Shopify and so maybe it's intentional to make you have to 'earn' it to keep the pool of people involved tight. Review Source MM Mpilo M. Software Developer Information Technology and Services Used the software for: 2+ years ### "Get on Shopify" July 25, 2022 5.0 my customer reach has been excellent around the global Pros Its easy to use and making it one of the most efficient ways of getting people to open there own business while reaching a global market, from music to ecommerce and podcasting. Cons For now all that i need is on Shopify for my business Review Source WY Wes Y. It Tech Consumer Goods Used the software for: 1-2 years ### "Shopify The Hard Truth" August 5, 2022 5.0 I have been using shopify for over 2 years, and I have helped get fellow business friends to move over to as well. I made the change from square pos system and have not looked back. But my business model also changed so it made sense to make the move to a more online presence instead pops up and live auctions. Pros The Ability to integrate with other platforms so you don't keep all your eggs in one basket so to speak. Building your web presents takes a while a long long time. By having the ability to push your products to other platforms and make money is why I stay with shopify. Cons That there is not more sales channels that I could integrate with like depop, mercari, poshmark, etc. Switched from [Square Point of Sale](https://www.capterra.com/p/275802/Square-Point-of-Sale/) More options on the web site versus weebly's website, they had no plugins or api integrations with other platforms. Review Source foster S. Digital marketer Marketing and Advertising Used the software for: 2+ years ### "Honest Shopify Review" September 11, 2021 5.0 Shopify has fully cloud based online store. Fast forward, Shopify allows pros and beginners to create online stores without coding. It provides extensive guide so you don't need any technical assistance. You can create your store with just few clicks away Pros Shopify has compelling loading speed that affects the organic ranking of my store. It's a very powerful resources for online store. It has a reliable security and app integrations. Cons Most add-ons on Shopify are base on monthly subscription Review Source ED Eric D. Learning Designer Information Technology and Services Used the software for: 6-12 months ### "So easy to start your online shop" January 24, 2023 5.0 It is so easy and quick to be online and start selling with a minimal cost to start from. Just brilliant Pros amazing value for a solid platform with all the right features. Any add-on is easy to test, install. Your shop can be live in a matter of minutes. Integrations with Social Media is really easy. Cons It is important to get all the details ready in advance for the original set up: personal and business contact details, banking, proof of addresses, company registration and VAT numbers, logos...We had to create a PayPal account, it would be easier to get it sorted at first. Alternatives considered [Magento BI](https://www.capterra.com/p/167535/Magento-Business-Intelligence/)[VirtueMart](https://www.capterra.com/p/195218/VirtueMart/) Reason for choosing Shopify Best value for the range of options Review Source CM Cedric M. Teacher E-Learning Used the software for: 2+ years ### "Shopify Review " May 10, 2022 5.0 Pros The most impacted features consists of the 24/7 custom support so you can always reach out to someone if you are having problems. The software is very User-friendly and easy to set up. Cons One of the things that can improved is the templates. The sales commission should be a little lower especially if you're selling a product with little commission. Review Source VR Verified Reviewer Teacher E-Learning Used the software for: 2+ years ### "Great service for beginning ECommerce" November 18, 2021 4.0 Shopify has allowed a small business to grow its online presence with a user-friendly product. Pros Shopify is very user-friendly, especially for beginners and those who are just starting out with E-commerce. Cons Shopify does not always respond the fastest with customer support issues. Alternatives considered [Wix](https://www.capterra.com/p/169007/Wix/)[Squarespace](https://www.capterra.com/p/143461/Squarespace/) Switched from [Wix](https://www.capterra.com/p/169007/Wix/) More streamlined service, ease of use Review Source MM Marko M. Student Internet Used the software for: 2+ years ### "Shopify Top All in One Tool aber nicht günstig" April 19, 2020 5.0 Shopify ist ein Anfängerfreundliche Software mit der man innerhalb von ein paar Stunden einen professionellen Shops aufstellen kann. Pros Man muss kein Experte sein um Shopify nutzen zu können, Shopify gibt einem einen super einfache Toolbox zur verfügung in der schon viel vor eingestellt ist, einfache shop aufsetzung mit kaufabwicklung und durch den Appstore mit vielen zusätzlichen Apps für jeden ist was dabei. Cons besonders für den deutschen Markt fehlen mir viele rechtliche dinge, z.b. muss man eigenständig die Häkchen für AGBs und Datenschutz Zustimmungen einsetzen lassen und es ist auch kein richtiges Rechnungssystem hinterlegt somit muss man wieder tief in die Tasche greifen um das mit apps auszugleichen. auch die Transaktionsgebühren für jede einzelne Bestellung kann sich summieren am ende des Monats kann durch die Gebühren ein großer Teil des Gewinns schrumpfen Reason for choosing Shopify Schnell, Professionell anmutend, Viel zahl an Apps Switched from [WordPress](https://www.capterra.com/p/131687/WordPress/) Bei Wordpress ist man 100% auf sich allein gestellt und muss sich bei jedem kleinen Fehler auf die suche machen, das wird bei Shopify durch das starre Gerüst abgedeckt, alles was man noch so brauch liefern die vorgefertigten Apps. Also Programmingskills sind nicht notwendig Review Source Kid S. Music Producer Music Used the software for: 6-12 months ### "Can't go wrong with Shopify" February 23, 2022 5.0 Orders arrive in time which is very vital for my business. Pros The ease of use, Shopify is the best in it's class it's a must for anyone who uses online shopping frequently. Cons So far so good I'm very happy with the services, haven't found anything that I'm not happy with maybe in the future. Review Source KS Kinah S. CEO Retail Used the software for: 2+ years ### "Shopify is Great! But they need help!" April 28, 2022 5.0 Aside from the slow implementation, Shopify is my go-to. Pros Shopify is easy to use and fast to implement. Cons Shopify takes years to implement user suggestions and updates. Switched from [Wix](https://www.capterra.com/p/169007/Wix/) Wix is garbage and not very user friendly. Review Source PD Paulo D. CTO Wholesale Used the software for: 6-12 months ### "Best way to save time and money in e-com while still having a complete experience" May 21, 2020 5.0 Excellent alternative that saves us a lot of headache and time, and provides our two stores with complete easy-to-install, no-middlemen solutions to convert more. Pros First of all, Shopify saves you a lot of time – specially if you're starting your e-com site by yourself and don't have a lot of technical expertise – as it is hugely flexible while being simple to use. Need a theme? There are hundreds of free and paid ones on themes.shopify.com. Multilingual features? Upsell features? All sorts of different marketing and client retention techniques? The Shopify App Store has hundreds of amazing apps. Automation to save you time while fulfilling orders with AliExpress? Oberlo has your back. POD? Printify connects to it. A free logo? hatchful.shopify.com Expert help? experts.shopify.com (plus numerous tutorials on YouTube). Tips? Oberlo's 101. Anyway, it is complete. You don't get that sort of stuff with Magento or WooCommerce. Cons The product editor is quite annoying. Sometimes you edit product variations, save it, then seconds/minutes later it goes back to where it was. So you have to keep saving and updating the page depending on what you work. Plus, the Text/HTML editor is not so "rich" as it seems. Constantly having trouble. I recommend using a free alternative HTML editor online and then pasting the code there. Alternatives considered [Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/)[WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) Reason for choosing Shopify WooCommerce, although free and more flexible, is better suited for those who either have a lot of technical expertise (or time), and/or have very specific needs. Magento may be too robust for new stores. Review Source Aly Z. Product Marketing Manager Retail Used the software for: 2+ years ### "No-Brainer For Startups" September 17, 2019 4.0 Seriously awesome tool for start-ups. A little room for a few improvements, but overall, would definitely recommend. Pros Great e-comm product. Easy to use, easy to build reports, and if you're looking for a little more customization, it's easy to find the plugin you need. Customer Support was quick and helpful (I should mention that my experience has been with Shopify Plus, that has a chat system). It integrates seamlessly with most platforms. Cons It started to get a little tricky as we expanded as a business. For one, you can only have one system admin. This became a headache as we had to hunt down the 1 person who could approve a charge, before moving forward with anything. It also got a little trickier to work with as we wanted to move further from "out of the box" Shopify set-up. Custom PDPs, etc. Alternatives considered [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) Reason for choosing Shopify UX/UI was 100x better, and was simpler to use. Review Source LD Luca D. Parrucchiere Arts and Crafts Used the software for: 2+ years ### "Spotify è come il tuo miglior amico musicale " October 30, 2023 4.0 Pros Spotify è come il tuo miglior amico musicale, sempre pronto a farti compagnia. Con la vasta scelta musicale, ti apre le porte a un mondo di emozioni e ritmi. La sua capacità di adattarsi al tuo umore è quasi magica, fornendoti la colonna sonora perfetta per ogni momento della tua vita. È un compagno di viaggio fedele, pronto a condividere con te le tue canzoni preferite e a scoprirne di nuove che ami. Spotify è la tua finestra sul mondo della musica, un amico che conosce i tuoi gusti musicali meglio di chiunque altro. Cons Che alcuni brani sono stati tolti e non posso ascoltarli più da spotify Review Source Similar Products Featured