# Page 33 | Shopify Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 33 - Is Shopify the right eCommerce solution for you? Explore 6657 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/83891/Shopify/reviews --- Shopify 4.5 (6657) [View alternatives](https://www.capterra.com/p/83891/Shopify/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 33 - Reviews of Shopify ## Showing most helpful reviews Showing 801-825 of 6657 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer Consultant Marketing and Advertising Used the software for: 1-2 years ### "Solid platform with some odd challenges" December 3, 2019 4.0 I love the reporting and scalability features of the Shopify platform. It is slightly expensive for a start up so I caution store owners to be careful going all in as the store sales may not support the expense for a while. If you're running a solid store with regular sales, you're in good shape. The apps and marketing channel features make it a great platform to grow a business with. Pros I love the experience that Shopify has in the field of ecommerce. They have been in the trenches long enough to have covered most of the pressing issues for online store owners. They offer a great variety of apps to enhance the functionality of the store. One of their best features is the use of their shipping account. The pricing is great for your customers and it is simple for you to manage. Shipping calculations have historically been a huge challenge and they have done a good job of addressing that. Cons The support is slightly lacking in my opinion. The techs are all polite but too often you are met with a "we don't support 3rd party themes" response/brush off. I understand that they shouldn't have to troubleshoot a problem that is the result of a 3rd party or custom theme, they should be able to provide some basic direction on where to look for a solution instead of just referring you back to the developer of the theme. In many cases, we purchase themes from a membership site like Envato and it comes with no support. It's a problem that begs a solution. I'm disappointed in Shopify that they haven't recognized the issue and addressed it in a more proactive manner. Alternatives considered [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[Shift4Shop](https://www.capterra.com/p/14378/3dcart-Shopping-Cart-Software/)[Ecwid](https://www.capterra.com/p/143648/Ecwid/)[BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/) Reason for choosing Shopify We made the decision to go with Shopify for this client because they are in a position to scale up quickly and will benefit from the wide range of available apps. Review Source mR marquita R. owner/operator Design Used the software for: I used a free trial ### "Shopify is a great way to expand your business to the ecommerce world" April 21, 2022 5.0 So we tried it out and it was cool at first, but no real room for customization and paying for every little thing is the reason we had to part ways soon after we tried Shopify out. Pros It wasn't to hard to use but , there was quite a bit of things I needed to read over to get things just the way I wanted them. Cons I noticed that you are paying for the extras and you need to spend a certain amount of money to receive discounts, that was kind of disappointing. Shopify is way less customizable than most other commerce platforms Alternatives considered [Square Point of Sale](https://www.capterra.com/p/275802/Square-Point-of-Sale/)[Square Payments](https://www.capterra.com/p/170278/Square-Payments-Processing/) Review Source Cindy C. Owner Marketing and Advertising Used the software for: 6-12 months ### "Shopify Review" October 23, 2019 5.0 Shopify is a fantastic platform to use for small business owners! Even a starter e-commerce business has a good chance of making a lot of money just by being a part of the global Shopify community. There is a lot of money to be made on Shopify and you will not regret signing up for the 30 day free trial so please do give it a try for yourself. Pros What I like most about using Shopify is that as long as you are willing to put in the time and the effort that it would take to upload and name your products correctly you can sell anything on Shopify! Shopify should really be thought of as a mall and you are the owner of one store in that mall. All the customers come to the mall which is Shopify and choose products from your store. That's another thing I really like about using Shopify is that you can own a shop that sells from the smallest cheapest item to a really big store that sells lots of different products at various different prices. It's open for anyone and it is your shop that is open 24 hours a day. So you can make money even when you are asleep! Cons What I like least about Shopify is that while it is free for the first 30 days of using it you eventually do have to pay for the right to have your store under the umbrella of Shopify. Although there are many aspects that make up for the fact that they want a monthly payment and it is a small amount too so it really is value for money. Review Source LA Langston A. Creative Director Music Used the software for: 2+ years ### "Top-Tier E-Commerce Manager" October 30, 2023 5.0 Pros Shopify has been my E-Commerce manager for the past 7 years. The customer support has been available to handle everything that has come up. There are 1,000+ add-ons to use for specific needs. all the way from bulk inventory management to newsletter creators. While the default templates are useful, there is an option to program in your own website layout. I recommend Shopify to everyone looking to build their businesses online. Cons There aren't really any cons. The mobile app is full of features and is just as fully-fledged as the desktop version. Review Source CA Carman A. Founder and CEO Arts and Crafts Used the software for: 1-2 years ### "Has Almost Every Feature You Can Think Of" July 24, 2023 5.0 Pros If you can think of a feature that you might need with your online store, then someone at Shopify has probably though of it and made an app to connect. Abandoned shopping carts, drop shipping products, selling digital downloads, and collecting customer information for email marketing are all features that I have used and loved. So far, almost everything has been self explanatory and easy to use. Cons There is not much that I think could be improved with Shopify. However, some features have had connectivity bugs that caused me to need to disconnect and reconnect the apps that I am using. But, that usually resolves the issue. Review Source FA Fidelis A. sales representative Wholesale Used the software for: 2+ years ### "Shopify Ecommerce Software 2022 Review" January 27, 2022 4.0 My overall experience is great as i did not need to learn to code before I can have my own store. Pros Shopify is the best choice for me when considering selling my products online. The storefront is cool and it has amazing features that enable me to sell my product, market my goods and collect payment online from my customers. In terms of marketing my products, it helps me to integrate my social media account for smooth marketing. With Shopify, I can depend less on inventory management through drop shipping my products from Alibaba. I was able to integrate different payment options with a ready-made Shopify store. It is easy to set up and use. Cons I do not have any cons at the moment. I only wish they extend their trial period or reduce their starting cost as some of us in Africa may not have a customer to buy our product within the trial phase and hence may not be encouraged to set up a store. It works perfectly for those that have customers already. Review Source AS Airen S. FREELANCER Internet Used the software for: 6-12 months ### "24/7 customer support team" July 14, 2022 5.0 The Shopify platform is a great place to start a business. They provide everything you need to get your store up and running, so you can focus on creating a great product. I’ve used the platform for several years now, and I have found it to be incredibly easy to use. It’s organized in an easy-to-follow manner, and the tools available are quite user-friendly as well. The customer service team is also very helpful when things go wrong—they respond quickly and resolve issues quickly and effectively. Pros Shopify offers a 24/7 quoting and support service. Their team of experts is on standby to respond to queries in real-time. They will also be happy to assist with solving any problems that arise with the e-commerce solution you've chosen, so you can focus on growing your business and building a thriving shop. Cons If you are having technical issues and cannot speak directly to a support person, you can sometimes still receive help. You will need to get in touch with support 24 hours per day, 7 days per week, by phone or email. Access to live chat may also be available in some cases. Review Source PA Philip A. product designer Design Used the software for: 2+ years ### "My all time shopify experience." March 1, 2022 5.0 My experience is unique and I can recommend it to my friends and family. Excellent product but can be more better in terms of features. Pros The user experience and interface is very awesome to use and all features is very easy to use. Cons the delay in registration sometimes, and the some features need to be added to enjoy the product services. Alternatives considered [Alibaba Cloud](https://www.capterra.com/p/203474/Alibaba-Cloud/) Reason for choosing Shopify The seamless experience is phenomenal Review Source VR Verified Reviewer Senior Director of Ecommerce Apparel & Fashion Used the software for: 2+ years ### "The Best Choice for Ecommerce" February 15, 2019 5.0 I am a big fan of Shopify, having already done one website replatform and am about to do another. It just WORKS, which means your team can focus on customer acquisition and growth rather than constantly having to put out fires. Pros So many things to like. Compared to the Magentos and Demandwares out there, Shopify is a fast build. I had a website built in 3 months. Lots of out-of-the-box features that are crucial to running a business. The Live Chat support function is the best thing - so many question my team had, that normally would be sent to my web dev agency, could be answered by the Shopify Gurus in live chat. This empowered my team to seek answers on their own, which in turn led them to come up with ideas and solutions that they brought to the table and we implemented. Cons The refund and store credit reporting needs improvement. My finance team got a lot of headaches trying to reconcile everything at the end of the month. If you have a 3rd party return app, Shopify may not play well with reporting units returned to stock and amount refunded. Review Source GC Garrick C. Founder Retail Used the software for: 2+ years ### "Shopify could improve" March 3, 2022 4.0 Overall, I am happy. Of course things can improve... but, for my little Mellow Mammals store, it is doing pretty well. Pros Easy to figure out. Order processing is flawless and shipping is handled internally with ease. Cons I hate that the website templates will not update if they are modified at all... this leads to lower Google ranking and lost sales Review Source brianna O. Community Manager Internet Used the software for: 1-2 years ### "A Most Reliable Platform to Create Pages for Online Stores" January 12, 2021 4.0 Its various apps and plugins help in improving customization and enhancing the performance of your online businesses. A lot of features are provided in it for managing and assisting your stores includes accounting, marketing, sales, inventory, reporting, shipping and many others. External payment providers and third-party integrations are not required for it as it is providing a lot of payment procedures itself that includes Apple Pay, PayPal, Amazon Pay, Google Pay etc. Pros No technical background is required for setting up your online store with Shopify. You can improve and enhance your sales and customers as it is providing a lot of marketing tools that will help in enhancing your marketing activities. It is providing custom templates for easily building your setups or websites through it. Variety of premium and free applications are provided in it for enhancing your sales activities. Cons Most of its features are requiring third-party services but you have to purchase these services. It will charge an additional fee for payment processes if you are using external processes for payments. More enhanced SEO capabilities are required. It does not provide fast and automated processes for listing products. Reconfiguring most of its templates are not easy. Review Source Swarnabh S. Engineer Civil Engineering Used the software for: 1-2 years ### "Shopify Review" April 5, 2022 5.0 Shopify has been a great help to our business. Marketing and Search Engine Optimization (SEO) have become very easy. Though there are limitations in customization options, overall it is an awesome platform. Pros 1\. The best thing about Shopify is its simplicity. It is very easy to use. 2. Shopify comes with lots of themes. Users can also customize these themes according to their requirements. 3. The customer support is amazing. 4. Shopify also comes with SEO (Search Engine Optimization) tools and marketing tools. This makes marketing easy. Cons 1\. Although the themes are customizable, the customization options are limited. 2. Shopify is not free. There are monthly subscription fees and also some themes are not free. You have to pay for them. Review Source EK Erick K. Office Administrator Management Consulting Used the software for: 2+ years ### "My always number one e-commerce platform " October 27, 2022 5.0 This software has always done wonders for me as an e-commerce suvvy. Pros The compatibility of the app with nearly all the devices and search engines. Cons All is perfect but need a bit of improvement on SEO optimization. Review Source VP Veronique P. Freelancer Apparel & Fashion Used the software for: 1-2 years ### "Shopify" February 14, 2022 5.0 So my overall experiences of Shopify os that they always deliver on time and you can actually track your items so you know exactly when your item will be arriving so I'm really happy with Shopify services. Pros Absolute Monthly Price: While its arrangements' evaluating contends with some internet business pioneers, Shopify is a long way from the most economical stage. All the more significantly, Shopify's month to month membership isn't the main thing a client will pay for. Assuming that clients pick an outsider installment processor rather than Shopify Payments, they will be charged extra expenses. Month to month costs for applications and modules accumulate too. Cons Review Source KW Kadonna W. Consultant E-Learning Used the software for: 2+ years ### "Shopify" April 20, 2022 5.0 It completely solves all my commerce and commercial issues. Overall a great product for a great price and easy to use a very professional and helpful service Pros This product was a great tool easy to use a great organization for all records. Very professional and convenient mangment feature and inexpensive for usage. Cons There no Cons and a great product great features of expertise and very professional tool. Review Source Shaunak P. Cloud & Infrastructure Engineer Information Technology and Services Used the software for: 1-2 years ### "Best for businesses who wants to expand their reach with D2C model" March 9, 2022 5.0 We wanted an e-commerce store builder for a domestic client on a critical constraint budget. Shopify was able to justify all requirements of the client within his budget. Pros Shopify is budget-friendly, SEO optimized, easy to set up, and the most reliable Store builder product. It helps you to build the website of your store where your customers can engage with the product range that you provide. I loved Shopify in its capacity. Cons There are a lot of features that other alternatives like Magento and Wix are providing these days, CMS with a working cart and e-commerce model should have modules for email marketing to run campaigns. Betterment can be brought here in add-ons. But, so far so good, I don't feel it lacks in any of the necessary aspects. Alternatives considered [Wix](https://www.capterra.com/p/169007/Wix/)[OpenCart](https://www.capterra.com/p/143516/OpenCart/)[Online Auction System](https://www.capterra.com/p/177650/Ecommerce-Marketplace-Solution/)[WordPress](https://www.capterra.com/p/131687/WordPress/) Reason for choosing Shopify Shopify makes it much easier with its beginner-friendly UI and walkthrough steps. Review Source PM Pulane M. Freelancer Design Used the software for: 6-12 months ### "Connecting my store to Shopify was the best decision ever." April 27, 2022 4.0 The app is great and the free trial helps a lot and they can also extend a trial. Their packages are affordable. They make sure our products reach potential clients. Pros Shopify package prices are very affordable and they gave me an extended free trial as I had financial difficulties when I started. The free trial helped me learn a lot about how to make my products to be on-demand. The app is very flexible and I can use it on all my other devices. Cons They didn't explain in detail about shipping and tax costs and I had to figure it out myself. Review Source VR Vincent R. Project Management Computer & Network Security Used the software for: 2+ years ### "Great application to get started." December 31, 2022 4.0 Overall, my experience with Shopify has been very positive. It is a reliable and feature-rich platform that has helped me easily set up and manage my online store. While it may be more expensive than some other options, I feel that the additional features and customer support make it worth the cost. Pros Shopify is a very user-friendly e-commerce platform that allows users to easily set up and manage an online store. It provides a variety of customizable templates and themes, making it easy to create a visually appealing and professional-looking website.Shopify offers a wide range of features and tools to help businesses manage and grow their online store, including inventory management, payment processing, shipping and fulfillment, and marketing and advertising tools.The platform also offers excellent customer support, with a knowledgeable and helpful team available to answer questions and provide assistance. Cons One potential downside of Shopify is that it can be more expensive than some other e-commerce platforms, especially for businesses that require a large number of features or advanced customization options.Some users have also reported that the platform can be somewhat slow and prone to glitches, although these issues are usually resolved quickly by the Shopify support team. Review Source BS Brayan S. Entrepreneur Consumer Goods Used the software for: Less than 6 months ### "Shopify the best option for your ecommerce. " June 28, 2022 5.0 With Shopify I found a solution for my startup and the opcion to get to more customers through a website. It was easier that I what I thought It will be. Pros This software is very easy to use, even your are not a website's programer. It allows you to get your website within a few hours of your time. It is not expensive at all given all option you have to customize your website. Also the templates you find as reference are great if you are not very creative. Cons The app does not have as many options as the website. I actually do almost all my work in the website version. Review Source Joseph G. Manager Financial Services Used the software for: 6-12 months ### "Is Shopify good for use or not?" April 2, 2023 4.0 Overall, Shopify is an excellent e-commerce platform. More than one million businesses trust it, and it has been used to build online stores in various industries worldwide. It is a user-friendly, secure, and reliable platform that offers everything businesses need to create and run a successful online store. Pros One of the great features of Shopify is the vast selection of apps and integrations that can easily be added to its platform, allowing users to customize and enhance their store's functionality. Shopify also provides various SEO optimization tools and features, making it easier for stores to rank higher in search engine results. Regarding the sales process, Shopify provides different payment options, including Shopify Payments, third-party payment gateways, and manual payments. It also offers various shipping options, which can be customized to meet the specific needs of each store. Cons The thing that I like least about Shopify is the fact that it's pricing plans are high. Review Source Joseph G. Manager Maritime Used the software for: 2+ years ### "Easy to use Retail Point Of Sale" August 20, 2018 5.0 Overall I am highly satisfied with Shopify and would recommend for small businesses. The integration with our marketing and sales tools are extremely helpful and gives us a lot of versatility as not to miss a sale opportunity and even generating more leads and potential sales. The software is very easy to use and training is very short to get new employees on track to contribute to our success Pros Intergrated with multiple payment options including Apple Pay and other 3rd party Credit Merchants. Keeps accurate invoicing and pricing. Keeps our inventory on track for reordering merchandise (Although Shrinkage is hard to track in real time) The POS can be used on iPads which allows our staff to process transactions while the customer is shopping instead of having them wait for a register if paying in card. Provides good analytics on what products are hot and cold. Integrates well with other 3rd party vendors and marketing sites / companies Cons We would like more information in regards to shrinkage and monitor for acceptable levels and provide red flags for any excessive amounts Review Source VR Verified Reviewer Police Officer Government Administration Used the software for: 1-2 years ### "My Top Choice for E-Com Stores" January 29, 2019 5.0 In short, the only choice (IMO) for an ecommerce store. The pricing is great and it's literally ready to go with a few hours of setup. Pros Shopify makes things simple and easy. The price for the software is nothing (monthly/yearly) for what you get. You can pick from a bunch of themes and can easily start setting up your shop. You don't need to learn code and they have a TON of tools to help you get your store running. They have a Free logo designer, Terms and Conditions creator, and so much more. They want to see you succeed. You can connect your PayPyal account, an outside payment processor or even get some hardware to sync it with your physical store. It's simply a pleasure building an e-com store there. I would only build an e-com store here. If you're looking to only blog or SEO, go Wordpress. Cons Sometimes the customization can feel a little lacking. This only applies if you don't know any code. You can always pick new themes and play with the settings, but sometimes certain customization requires a little technical background. Their support team is awesome though, and can usually help you accomplish things you're looking to do that are outside of the box. Review Source Vipin P. CTO Information Technology and Services Used the software for: 2+ years ### "Shopify is great for Startups " September 6, 2020 4.0 Overall experience is good. Its very useful for startups as withing few weeks you have a store ready and you can goto market faster than other solutions. Pros Shopify is a SaaS ( Software as a Service ) and is very easy to use. Customizing is easy with liquid templating engine. Plugins economy is robust and helps you in providing new features in minutes. Also they manage the infrastructure so user need not worry about hosting. Even a complex system like multivendor marketplace can be installed and setup in a day max. Cons As its SaaS service, you dont control the software, so you cant go to some other service provider. You are captive. Shopify dont give you control of checkout pages in lower plans. So you have to use what is available. Alternatives considered [CS-Cart Store Builder](https://www.capterra.com/p/212372/CS-Cart-B2B-B2C/) Reason for choosing Shopify Its the ease of use. Customers are happy with their dashboard. Review Source Abid S. Manager Operations Banking Used the software for: 2+ years ### "Shopify is an Excellent E-commerce Platform" March 14, 2022 5.0 Shopify is the best E-commerce Platform where we can build a online store in just 3 easy steps. I am using shopify due to its reliability, user friendly interface and amazing features. I strongly recommend Shopify to all users who are looking for a remarkable E-commerce platform. Pros Shopify is designed so brilliantly that it has all the necessary features we can select design of shop from thousands of beautiful themes. We can also add products with the best photo, price and descriptions and start selling by easily adding payment and shipping methods. Other best features of Shopify includes customer accounts, mobile access, gift card management, order management, email marketing and inventory management. Cons The shopify is so well designed that i never found any con but i will fell more happy if they add some more colorful templates, themes and features. Review Source Tarcea W. Founder Retail Used the software for: 2+ years ### "This is all you need to start that E-Commerce site!" November 8, 2020 5.0 We love managing our online store using Shopify. Everything from the dashboard to the pre-made templates make it so easy to navigate and succeed as a store owner. Shopify cares enough about their customers to actually celebrate with us so that's a super bonus! We love to hear that "Ching" that happens on the app as sales come in! Pros Shopify made it extremely easy for us to setup and manage our online store! We were setup and ready to go within a day, and that's with extreme customization added! We would have been good to go on the first day if we wanted to just put up some products for sale and promote them! Cons The only thing we could complain about is the price point and that it would be better if they had some sort of non-profit discounts. Switched from [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) WooCommerce is slower and hurts conversions because we have to use Wordpress instead of hosting on Shopify. Review Source Similar Products Featured