# Page 39 | Shopify Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 39 - Is Shopify the right eCommerce solution for you? Explore 6676 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/83891/Shopify/reviews

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Shopify

4.5 (6676)

[View alternatives](https://www.capterra.com/p/83891/Shopify/alternatives/)

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Last updated April 21st, 2026

# Page 39 - Reviews of Shopify

## Showing most helpful reviews

Showing 951-975 of 6676 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

ER

Eduardo R.  
Operations Manager  
Cosmetics  
Used the software for: 2+ years

### "Shopify is the best platform to begin your ecommerce"

May 6, 2022

5.0

Pros

The apps to help your business. Because you can solve a lot of problem through the apps of other developers

Cons

Some parts of you web page you can't customization and it is bad for some of your customers.

Alternatives considered

[WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)

Reason for choosing Shopify

In Mexico we have a certificate developer partner for shopify and we work together to create our web page.

Review Source

CT

Claire T.  
Marketing Director  
Cosmetics  
Used the software for: 1-2 years

### "Completely transformed our ecomm presence!"

January 6, 2022

5.0

Pros

After being on Big Commerce for years and being limited to customizations and features, we decided to give Shopify a shot and it was the best business decision we've ever made! Not only were we able to upgrade the look of our store completely, we also saw a huge increase in revenue, AOV, and traffic! It was super easy to implement and we had incredible support from the Shopify team when it came to getting all set up. I highly recommend it!

Cons

The only thing I can see an improvement on is the ability to create customized bundles as it's a huge part of our business, we were able to use an app, but if Shopify had a native feature for this it'd be so much better!

Switched from

[BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/)

Customization and to have a more user-friendly check-out process!

Review Source

MM

Mirko M.  
Engineer  
Medical Devices  
Used the software for: 2+ years

### "A Great eCommerce Platform "

May 29, 2022

5.0

A great platform for eCommerce, through my time using this system I have found it a pleasure to use. Easy to navigate and easy to use allowing me to get through the platform and find the information I am looking for quickly and easily. The price is affordable and something everyone should consider if they want to join an eCommerce journey with the great integration features that Shopify has.

Pros

A great platform for beginners and advanced users with the ease of using interface making it useable for people with coding and no coding experience. The system is also easy to navigate throughout the platform which makes it enjoyable to navigate and get all the information need. The platform comes with great training tips to make the use even more easier.

Cons

I have no negatives of the platform, the ease of use and great support feature makes using the system easy and fun!

Review Source

AN

Atharva N.  
Founder  
Marketing and Advertising  
Used the software for: I used a free trial

### "Shopify: Best E-commerce Platform to sell large number of products."

August 12, 2022

3.0

If you need to sell more than 1,000 products, Shopify is the best option, but for fewer items, Wordpress is the best option because it allows us to do a lot of things as compared to Shopify.

Pros

Shopify offers over 100 mobile-friendly designs for website design. It offers a financial dashboard where you can track your sales and revenues. The dashboard allows us to easily track product orders. You will receive unlimited bandwidth after purchasing any Shopify subscription (which can accommodate an endless amount of website visits). It includes marketing and SEO tools. Because numerous payment gateway interfaces may be implemented, you should have no issue collecting money from your clients. Additionally, the 24/7 customer assistance is available if you have any questions about utilising Shopify.

Cons

Shopify is not recommended for SEO because it was intended as an e-commerce platform rather than a generic website platform. We can only set three product attributes in Shopify: size, colour, and material. Furthermore, because the data is kept on Shopify, we are unable to save a backup of your website. And if we want to customise our site by changing the templates, we'll need to hire a web designer who understands the "Liquid" programming language. The most significant consideration before utilising Shopify is that we cannot easily migrate the blog from another web development platform(like Squarepsace, Wordpress) . Migrating to Shopfy is really challenging.

Review Source

SS

Sheilla S.  
Designer  
Design  
Used the software for: 2+ years

### "A lot of love"

November 11, 2021

5.0

Overall, I really like Shopify's ability to take users from 0 to hero in a very short amount of time.

Pros

Shopify is very plug-and-play - to an extent. For absolute beginners, Shopify is a great place to upload a decent theme in order to start selling products. The company is client-centered and I love how it incubates the feedback from its own users to help them continuously grow.

Cons

Variants appear in Facebook marketplaces. 1 product that appears in 3 colors will appear as 3 separate listings when selling on the social media platform. Some of its integrations with 3rd party plugins and themes can be a bit wonky as well, but it's understandable.

Reason for choosing Shopify

Stand-alone website.

Review Source

RA

Rey A.  
Owner  
Consumer Electronics  
Used the software for: 1-2 years

### "Ease of use and professional look"

February 28, 2024

5.0

Pros

The ease of use. I literally learned the ins and outs of shopify in a few weeks without having a code writing background

Cons

The price is a little bit high if you are just starting, however you can always use the free trial for really cheap

Switched from

[WordPress](https://www.capterra.com/p/131687/WordPress/)

Shopify allows you to have a professional, fast-loading website in just a few hours without having to know how to code.

Review Source

VR

Verified Reviewer  
Co Founder  
Consumer Goods  
Used the software for: 2+ years

### "Need a shopping cart platform? Use Shopify"

April 25, 2019

5.0

Shopify is the best e-commerce platform. You can stop doing your research and just use it.

Pros

Shopify is the best shopping cart/e-commerce platform out there. I have used all kinds of cart platforms from opensource platforms that plugin to WordPress to other major e-commerce platforms like Volusion. Shopify is hands how the best. It's easy to use, very flexible, and well supported by the developer community. If you need something customized it's easy to do and you can easily find developers to do it. Everyone from large enterprise companies like Nike to individual sellers use Shopify and it scales across all of these entities.

Cons

I love it so I don't have anything bad to say about it. I guess they could improve their publishing system to give users a QA environment to check their changes before those changes are published live.

Review Source

VM

Viktor M.  
CFO  
Food Production  
Used the software for: 6-12 months

### "Best Shop-System for a budget?"

October 30, 2023

4.0

Pros

So, what I really liked bout Shopify? Well, first off, it's super easy to use. Like, I ain't a tech guru or anything, but I could set up my online store without pulling my hair out. They've got these cool templates that you can mess around with, so even if you're a small biz, your site can look all pro.

Cons

First, the pricing? It can get a bit steep, especially when you start adding those extra apps and features. And speaking of apps, some of them are hit or miss. Like, you get one that's amazing and then another that's just meh. Also, if you're not that tech-savvy, some advanced customizations can be a headache.

Review Source

VR

Verified Reviewer  
eCommerce Director  
Retail  
Used the software for: 2+ years

### "The only tool you need for a successful ecommerce business. "

January 28, 2019

5.0

I've set up multiple Shopify stores for clients and myself. I love how easy it is to use. Even if you're never worked with an eCommerce platform, you'll understand a majority of the system within an hour or two. I cannot recommend it enough.

Pros

I've been in the eCommerce industry for over 15 years. Shopify is the perfect platform for any business. Whether you're just starting out or doing over $1 million a year already, Shopify will work for you. It's easy to get started. Everything you need is included out of the box but in the rare instance you need something else, the Shopify App story is likely to have exactly what you need.

Cons

The only thing I would say could be improved is the Discounts section. You're not able to stack discounts and there's not too many options for custom discounts. That's a very minor issue though that can be resolved with the right app.

Review Source

Deanna T B.  
Software Engineer  
Information Technology and Services  
Used the software for: 2+ years

### "A good tool for online stores"

July 16, 2022

5.0

my experience has been good, it has allowed me to manage payments, carry out marketing analysis and more, it is a functional system that can be established in any type of commercial organization, whether large or small, it also has templates that make it even easier to create fast

Pros

What I like most about this tool is that in general it is one of the main platforms that provide alternative services for organizations that want to digitize their companies. It is the type of tool that organizationally generates a concept of innovation necessary to develop and grow the company business

Cons

I cannot say negative aspects of this platform, mainly because it is quite easy to understand and in companies the time that it can be understood and applied is quite broad.

Review Source

Michael G.  
Owner  
Retail  
Used the software for: 2+ years

### "Shopify Rocks like no other"

November 5, 2018

4.0

Shopify has been an awesome essential tool for my business. It has saved so much money for my company and is really easy to use.

Pros

Okay there is so much positive about Shopify. You can save yourself so much money by doing it yourself and the add-ons that most would probably use are very inexpensive or free. There is so much to add on and it's not just for product based stores, it can help tremendously with brick and mortar stores, especially with Facebook. Also the ability to connect other sales channels is priceless. Also with PayPal, Stripe and Amazon Pay integrated already, no need to pay for these add-ons like others.

Cons

The only thing that I can say bad about it is that some add-ons can be pretty trashy so do your homework and research on them before signing up with add-ons. They are not regulated by Shopify that much and all.

Review Source

EG

Elijah G.  
Marketer  
Marketing and Advertising  
Used the software for: 2+ years

### "Shopify Review"

April 12, 2022

4.0

Overall the experience was good for me. I felt like my customers were able to easily ask for refunds or reach out for customer support if needed.

Pros

Affordable software with a very professional feel. It's a popular brand that is very trust worth for processing payments.

Cons

I didn't like the mobile version. I thought it was too simplified and lacked features necessary to manage the web-store.

Review Source

tG

tao G.  
Freelancer  
Telecommunications  
Used the software for: 6-12 months

### "I like it, Really! "

May 5, 2024

5.0

I like it. Getting more people to patronize your online stores requires heavy marketing. Email marketing, SMS marketing, Facebook ads, Google ads, Search Engine Optimization, popups, and more are different types of marketing.

Pros

Receiving payment on Shopify is no longer a problem. Shopify now has multiple payment options, which include third-party platforms.

Cons

No Email Hosting, I real dont like that

Review Source

Amber Marie L.  
Sales/promotions manager  
Events Services  
Used the software for: 1-2 years

### "Very innovative modern platform"

March 20, 2022

5.0

Good experience overall, but would like to see some of the basic features being offered.

Pros

The mobile dashboard in the app is extremely to use and get around, the manage inventory is good the way you can add or take away inventory, refund process is quit easy, setting up customer accounts because they can create an account if needed or they can go in and continue as a guest.

Cons

1\. You can't give a customer or issue any type of store credit which can become somewhat of a headache. 2. Local pickup only available I was blown away by this, I thought Shopify would have all the basic features.

Switched from

[ShopWired](https://www.capterra.com/p/154417/ShopWired/)

Management of the company made the decision.

Review Source

VR

Verified Reviewer  
Founder & Creative Director  
Apparel & Fashion  
Used the software for: 2+ years

### "A versatile best of class e-commerce platform"

May 28, 2018

5.0

ability to sell and advertise online via a website as well as platforms

Pros

The flexibility of the platform using themes for UI and apps for features and options on both the front-end and the back-end as well as the widespread adoption of the Shopify platform by both developers and merchants make it the best choice for most business cases. There are many ways to create feeds and advertisements and there are also plenty of social media integrations.

Cons

The Shopify team has been reinvesting all their revenue back into platform improvements and expansion for several years -- anything that has been an issue in the past has eventually been improved or fixed. For our variant cases Size and Color there have been some usability issues for how variant images and image galleries can be set up and linked and this could be improved.

Review Source

BK

Brian K.  
Livestock Manager  
Retail  
Used the software for: 2+ years

### "Shopify Will Not Fight Fraudulant Chargebacks and Will Remove if your chargeback rating is more then 1%"

December 21, 2023

3.0

Poor, Customer service is never there, and service is way overpriced for what you get.

Pros

I like the platform and the ease of use.

Cons

Shopify will not support its customers. Look at the hundreds of unanswered requests for simple things such as the ability to sort the shipping options so that it does not default to a free option every time (not useful for people with an add to existing order option as it always defaults to this option).. Additionally, if a customer fraudulantly charges back, shopify states they will fight on your behalf, but that is really just a statement, they will do almost nothing, and will actually pull you from their platform if your chargeback rating goes above 1%, even if that chargeback is due to as mentioned issues.

Reason for choosing Shopify

Website existed at the time we took over

Review Source

Josianne B.  
Propriétaire  
Marketing and Advertising  
Used the software for: 2+ years

### "Shopify best way to go full e-commerce"

April 21, 2022

5.0

Pros

Shopify is the best CMS for e-commerce and help small businesses and large businesses to manage their online sales.

Cons

No cons. For more than 5 years my team and I are using Shopify for our clients and we never had a bad experiences.

Review Source

DC

Dominic C.  
Owner  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Shopify Review"

April 6, 2022

5.0

Overall pleased with Shopify It's helped add ecommerce to our existing brick an mortar business providing an extra revenue source

Pros

Easy to use Good selection of Themes and Designs to choose from There are tons of apps to integrate into the platform to make things much easier Great for dropshipping There is a 14 day Free Trial period Support is good

Cons

The amount of apps available can be overwhelming The additional apps add up and can be costly Don't have total control over store since Shopify hosts your site

Alternatives considered

[Online Auction System](https://www.capterra.com/p/177650/Ecommerce-Marketplace-Solution/)

Reason for choosing Shopify

More well known Reviews were better Publicly traded

Review Source

JP

Jon P.  
Systems Engineer  
Automotive  
Used the software for: 2+ years

### "Fast, straighforward, and functional software to lauch an eCommerce store"

August 28, 2018

5.0

I have had an excellent experience with Shopify. Straightforward billing that doesn't nickel and dime you. They have very little downtime and anytime there are issues, they are quick to resolve them. We are using Shopify for a new product line we launched several years ago. We didn't want to use our existing platform as it was too cumbersome and was setup to sell a fairly different product line. Once we decided on Shopify we were able to have our new product line launched within a month all while starting from scratch. We also like the ability to connect and sell our product on other channels such as amazon and eBay.

Pros

The best features of Shopify is how easy it is to get an eCommerce store up and running. They walk you through the steps to get launched. Everything is simple. They have many free and paid website templates to select from and you don't need to know how to code to have a great looking website. They also have many 3rd party apps available to solve most of the features that are lacking in the main Shopify backoffice.

Cons

The biggest downside to Shopify is that they make it so straightforward and easy to use that it can lack some more advanced or specific features that we would like. The good news is that they have a 3rd party app store that has plenty of apps to fill all the missing features we have desired.

Review Source

Francesco S.  
Web Designer  
Internet  
Used the software for: 2+ years

### "La soluzione più veloce per entrare nel mondo e-commerce"

November 6, 2022

4.0

Utilizzo Shopify per lavoro, proponendolo come soluzione ad alcun miei clienti che vogliono entrare nel mondo e-commerce. Preferisco lavorare con altre piattaforme come Wordpress/Woocommerce ma in certi casi Shopify risulta essere la soluzione consigliabile, soprattutto quando il cliente vuole essere il più possibile autonomo nella gestione dello store.

Pros

La facilità di utliizzo e l'integrazione con servizi di terze parti

Cons

La poco possibilità di personalizzazione rispetto ad altre piattaforme

Alternatives considered

[PrestaShop](https://www.capterra.com/p/134005/PrestaShop/)

Reason for choosing Shopify

La facilità di utilizzo e la grande quantità di guide e tutorial offerte dalla community e da Shopify stessa.

Review Source

PL

Pedro L.  
Gerente  
Logistics and Supply Chain  
Used the software for: 2+ years

### "Reseña plataforma de ventas shopify"

October 12, 2022

5.0

No he tenido problemas, muy agil, y toda la informacion esta a mano.

Pros

Es autohosteado, muy facil de usar, y con muchas herramientas, tambien tiene muchas apis disponibles.

Cons

Los planes con muchas funcionalidades son caros, aunque con un correcto uso, el precio si se justifica

Alternatives considered

[WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[Jumpseller](https://www.capterra.com/p/146737/Jumpseller/)

Reason for choosing Shopify

Calidad, experiencia de usuarios, y recomendaciones

Switched from

[PrestaShop](https://www.capterra.com/p/134005/PrestaShop/)

Para poder acceder a mayor integracion y mejores campañas

Review Source

JW

Jenn W.  
Consultant  
Education Management  
Used the software for: 2+ years

### "Shopify: A great choice for your e-commerce needs"

June 13, 2022

4.0

Ease of service Easy way to add your customer service

Pros

Shopify is a great platform for launching a quick, efficient and reliable e-commerce store. I have had to date 4 different stores hosted on the Shopify platform. I keep coming back because of the absolute ease of setting up my stores. Another perk are the various plugin/apps that are available at the click of a button. If you have minimal tech knowledge, you will be able to set-up your store without having to hire anyone. Shopify is a great and easy solution for your e-commerce needs.

Cons

Shopify used to provide a 30 free trial and now the changed it to 14 days. I think it takes at least 30 days to get the feel for the platform and learn to navigate it accordingly so it would been great to reinstate those initial 30 day trials.

Switched from

[Payhip](https://www.capterra.com/p/251233/Payhip/)

Functionality. I needed more features than Payhip offered.

Review Source

VR

Verified Reviewer  
MD  
Real Estate  
Used the software for: 6-12 months

### "Shopify"

November 22, 2021

4.0

We have really enjoyed the platform and will continue to use it. It can be used by start ups and large companies alike

Pros

Its a great place to start and understand the E-commerce platform and business.

Cons

The free trail needs to be expanded while you build your site, until its live. That period of time was too short and we started paying for the platform before we were ready to launch

Review Source

CD

Carlos D.  
Ecommerce Manager  
Automotive  
Used the software for: 6-12 months

### "La mejor forma de crear una web rápido y sencillo"

October 20, 2022

5.0

Mi experiencia hasta ahora es perfecta, no he tenido problemas, además al ser una herramienta tan utilizada, en internet existen muchos tutoriales de como usarlo.

Pros

Lo que más me gusta de esta herramienta es la facilidad para crear tiendas online, sobre todo como se optimiza todo, es súper rápido y consigues que todo vaya perfecto.

Cons

Quizás lo que menos me guste son las comisiones que tiene a la hora de utilizar su pasarela de pago, pero es cuestión de usar otra para solventarlo.

Alternatives considered

[WordPress](https://www.capterra.com/p/131687/WordPress/)

Review Source

VR

Verified Reviewer  
Senior Software Developer  
Computer Software  
Used the software for: 2+ years

### "Complete Ecommerce Solution"

November 2, 2023

5.0

I am very happy with overall experience with shopify.

Pros

Shopify is the best ecommerce software, it provides variety of features to the non technical users to customise themes, design, products etc. The admin panel is easily accessible and feature-rich panel. Sorting, ordering, searching of products, orders are the best functions from panel.

Cons

Shopify is one of the best platforms but currently they does not provide the checkout page customisation. It is a benefit from security point of view but when redesigning the themes it creates some problem.

Review Source

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