# Page 54 | Shopify Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 54 - Is Shopify the right eCommerce solution for you? Explore 6657 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/83891/Shopify/reviews --- Shopify 4.5 (6657) [View alternatives](https://www.capterra.com/p/83891/Shopify/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 54 - Reviews of Shopify ## Showing most helpful reviews Showing 1326-1350 of 6657 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer Head of Innovation & Marketing Computer Software Used the software for: 2+ years ### "Shopify is the gold standard for modern E-Commerce" April 24, 2019 5.0 This is the gold standard for e-commerce. There is very little competition that holds up to the ease of use of Shopify. Pros Ease of use. You can get a store up and running within minutes. I use this regularly for clients and they love the modern themes readily available for various genres of e-commerce websites. The checkout process is built in and secure. Cons A little limited for in-depth design. The good news is that there is room for custom code and theming. If you have a web developer available they can fully customize everything from beginning to end. Review Source VR Verified Reviewer Owner Consumer Goods Used the software for: 6-12 months ### "Works well, and is great for people with established businesses" January 20, 2022 5.0 Pros It's really simple to get started, and if you have an established audience you can potentially start making money before you ever have to make a payment thanks to its 14-day free trial. Cons The default weight settings on products are frustrating, particularly if you have variations. It defaults to pounds, and if you're shipping lightweight items and don't catch it, the customer will be charged an exorbitant amount for shipping. Reason for choosing Shopify I wanted to keep more money in my pocket, not be nickel-and-dimed by fees. I also have my own site. Review Source CM Carmellia M. Owner Retail Used the software for: 1-2 years ### "It's great! 10/10 recommend! " December 10, 2021 5.0 My overall experience with Shopify has been great! I think they are one of the best online platforms. My website is fairly priced with great app options and room for growth. Pros I love all the different apps used to enhance my website. I love the ease of use as well. Building a website is extremely easy for someone without any experience. Cons Someone with limited funds may find it hard to use good apps for their online stores. The best options are a bit pricey. Switched from [GoDaddy Website Builder](https://www.capterra.com/p/182500/GoDaddy-Website-Builder/) Better options with Shopify Review Source BM Brian M. Director of Operations Music Used the software for: 2+ years ### "Exceptional Open Source eComm Retail Software" September 10, 2019 5.0 Shopify has led to a huge increase in our customers eCommerce sales year over year. It also allows them to have different types of sales strategies to offer on the webstore, such as, bundling and presales. Pros We use this software daily, as we help manage over 100+ Shopify webstores that deal with heavy traffic and hundreds of daily orders Cons Overall the total experience and amount of available apps/add on features and customization Shopify allows is great. I just wish there was another intermediate shopify plan platform to help out some of our smaller customers and not have such a high monthly cost, but allows some of the app plug ins and other accessibility. Reason for choosing Shopify Better customization and less cost than the others. We like the more open source platform Review Source mB mohamed B. accountant Accounting Used the software for: 2+ years ### "Assessement" April 18, 2022 3.0 it was nice, sometimes having problems that were contacted in the proper time during the weeks Pros products, sell everywhere, market your business Cons Shopify Experts Marketplace, some products are amazing. Review Source BV Benjusto V. Freelancer Computer Software Used the software for: 6-12 months ### "Shopify Review" January 31, 2022 5.0 At its heart, Shopify goes about as a web designer. This anchor instrument that Shopify is revolved around offers a realistic UI (GUI)- driven approach to building a site. No extra coding information is important. Sites that are assembled utilizing the Shopify website developer are additionally facilitated on their web servers. To finish the gathering, Shopify has add-on applications that help eCommerce locales work. This gives them extra usefulness required, for example, installment handling, stock administration, shopping basket highlights, treatment of delivery, and that's only the tip of the iceberg. Pros Shopify is an internet business stage that runs on the web and disconnected for building a site that contains your web-based store. It sells as a membership administration, so there's no... Cons Things We Dislike About Shopify 1-Customize topic utilizing own PHP language Shopify stage utilizes their self-created PHP language called "Fluid". All subjects are coded in this organization. It makes subject customization harder except if you know how to code in Liquid or will recruit a designer who knows how to code Shopify topics. A few Shopify surveys from engineers notice that Liquid is a simple to-learn language however actually I feel awkward playing with the code. Except if you need to alter subject center records, then, at that point, you're protected off staying with their prebuilt ones. Then again, you can decide on an exceptional subject with help rather to try not to any code issues. Review Source CG Carlos G. President Entertainment Used the software for: 1-2 years ### "Shopify" May 19, 2019 5.0 Best solution in market for creating an online store. Pros There are a lot of plugins (they call it apps). Most of them have a free plan and the rest are pretty cheap compared to the value they bring to the store using them. A lot easier to configure than Wordpress (WooCommerce). There are very, very impressible themes (some are free), and without mentioning the huge documentation that is available for beginners (This is where I learned all I know about Shopify). They offer a free app to manage the store. These apps are available for iOS and Android, and they are an advantage over Wordpress with WooCommerce. Besides that, Shopify uses to give new users coupons for advertising; last time I used them, coupon was $200 USD on Google Adwords. As a last fact, they have a really good customer service (phone, chat, Twitter, and email). You can ask almost anything to those agents in customer service; they are really well trained. There is not need to wait, customer service is there 24/7. Cons When Shopify Payments is not being used, Shopify charges a 2% on total of transaction. Review Source AP Alyssa P. Owner Retail Used the software for: 1-2 years ### "Shopify is my full time job I love it " November 7, 2021 5.0 I love Shopify I have started my own full time business with Shopify. Pros It is easy to set up a website, put products on, ship and email marketing. Cons What I like least about Shopify is some of the apps on the app store are difficult to navigate. Reason for choosing Shopify None Review Source Desmond A K. Web Developer Apparel & Fashion Used the software for: 2+ years ### "The best ecommerce platform to go to" October 10, 2018 5.0 Shopify is the best place to setup your store if you want to go all out into ecommerce. i recommend it Pros As a freelance web developer and a dropshipper, shopify is the best platform to manage everything in one place. it is user friendly, spam filters, fraud detection, and alot more. it is the best place to setup your online store if you want to start selling online today. SHOPIFY is simply amazing Cons The monthly premium apps or plugins, is a little challenging for startup business. i had a challenge paying for this when i opened my first store. Review Source VR Verified Reviewer Freelancer Information Technology and Services Used the software for: 1-2 years ### "e-commerce for beginners. " August 19, 2019 5.0 I have been using this platform for several years and my experience has been quite good, I feel it is the best place for beginners and gives us quite a few benefits in a short time, having a virtual store to offer your products and services is a more profitable way to work and get good results. Pros It is a great e-commerce platform for beginners, have a variety of free add-ons and payments, the interface of the page is very simple and easy to use and navigate, adding facebook channels has marked a great advantage to be able to have visibility of our products, we can customize our store to our taste in a quick way. Cons The cost of medium and advanced level accounts is expensive and only allows you to have 5 accounts which is somewhat limited. Review Source ST Stefan T. Ceo Retail Used the software for: 1-2 years ### "Great tool for e-commerce sellers" March 16, 2022 4.0 Pros Love the simplicity to set up the store in just few clicks Cons Some parts are harder to customize or just expensive to buy apps to help Review Source JH Jennifer H. Marketing Director Alternative Medicine Used the software for: 1-2 years ### "Great product for opening a store" July 30, 2021 4.0 I would recommend shopify for any small business wanting to quickly set up an online store. Pros Easy to set-up a store and get to selling quickly!! So much easier than adding WooCommerce to Wordpress site. Cons Was hard for my accounting person to track sales in store (outside of shopify) and online... but that was more of an organization issue. Alternatives considered [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) Reason for choosing Shopify Ease of use. Review Source FT Francesca T. Segretaria amministrativa Hospitality Used the software for: 1-2 years ### "Software molto potente" April 15, 2024 5.0 Pros Software davvero molto potente e versatile che consente di gestire le vendite online di prodotti e servizi Cons Non è così facile da usare, bisognerebbe affiancarsi ad un tecnico Review Source Alexandria K. owner Retail Used the software for: 2+ years ### "Best switch ever" March 29, 2020 5.0 Pros Customer service is fantastic when I need them. Easy to use and make changes overall. They are also doing what they can to support businesses during this COVID-19 crisis. Cons I do wish they had the gift card option on all levels of their website packages all of the time. Switched from [WordPress](https://www.capterra.com/p/131687/WordPress/) I was tired of not having reliable and fast support. Review Source VR Verified Reviewer operation Manager Hospitality Used the software for: 6-12 months ### "Good " May 10, 2021 4.0 Shopify very usful and support for facilitating creat your bran online , with the custom reports you are able to manage your traffic , source of business , conversion rates and many others . and ofcourse you are able to set up your payment gate. Pros Shopify application is the software that enable you to make your personnal store for selling online. With shopify you are able to customize or adding your store design and layout that appears online. That enables you to reduce times and efforts in bulding your page for selling online. Cons the Software is very helpfull but the only issue is that the annual and monthly plan little bit high specially for those strating thier own online business , Also the other point is that the available domain for the website with shopify not as high quality like other outside of Shopify , thus recommended to use domain from outside shopify platform. Review Source Jeremy M. L. Owner, CEO Retail Used the software for: Less than 6 months ### "Shopify Dropshipping E-Commerce Store" May 15, 2021 5.0 Pros I started a pokemon reselling business and had used the 14 day free trial. I loved it so much that I wanted to start another business with this and 6 months later I have a full fledged business that is scaling heavily. I am still learning everything, but Shopify has an amazing customer service team that responds ever so quickly and in detail and they make sure that they leave the conversation only if your issues have been resolved or they have explained everything that they can in detail. I absolutely love it Cons This isnt a grab and go type of software, you have to put your time in and make the effort to learn the ins and outs. I would like something that is literally in a dreamland such as a forced direction, showing how to set everything up specifically for your type of business and the software stating step 1, 2, 3 and so on, but that is impossible and would most likely make SHopify upcharge their monthly fees by over 1000% so I am fine where I am currently at lol. Alternatives considered [Wix](https://www.capterra.com/p/169007/Wix/) Review Source Grahame D. Managing Director Wholesale Used the software for: 1-2 years ### "A good all round ecommerce website provider" March 16, 2022 4.0 We use shopify for all of our company websites Pros Very simple to set up website and a huge variety of apps available to enhance the websites Cons Can be difficult to search for the exact app you are looking for Review Source Belmin K. ICT Specialist & Consultant Information Technology and Services Used the software for: 2+ years ### "Fantastic tool" June 5, 2023 5.0 Been using it for years when ordering samples, plug-ins and tools for music production. Pros Easy to use, great login with SMS code feature. Cons I’d like having a panel with all my Shopify orders based on my e-mail address. Review Source CI Cristina I. Social Ads Manager Marketing and Advertising Used the software for: 2+ years ### "Great tool!" June 6, 2022 5.0 Very easy to learn and use. If you want to start an ecommerce this is the best way. Is cheaper than other tools, and it works perfectly. Pros Working with Shopify is so easy. I can manage all the ads and see results very easily. Cons Everything is Ok, but customer service is not really goood. Switched from [Wix](https://www.capterra.com/p/169007/Wix/) Shopify has much more options. Review Source VR Verified Reviewer COO / Co-Founder Consumer Goods Used the software for: 1-2 years ### "Adaptable platform suited for a wide range of skill levels" April 1, 2019 5.0 Overall, my experience has been great so far. Easy to understand. There are plenty of forums with people trying to solve all sorts of challenges, which makes it much easier to troubleshoot. Pros I love that Shopify's platform works well no matter your skill level in website development. If you're a beginner, their themes and customization fields make it super easy. However, if you want more control, they also don't overly constrain users from making changes to detail parts of a website. Cons My biggest complaint is that it doesn't have quite the level of flexibility I would want for the promotions and discounts features. There is no gift with purchase feature. Instead you have to use a third party app to set it up. Review Source VR Verified Reviewer Stay at home mom Graphic Design Used the software for: 2+ years ### "Good software " June 29, 2022 5.0 Very pleased Pros Easy for beginners to learn and Use this Cons Price could be less but overall not to bad Review Source JE Johnnie E. Sr. Account Resolution Specialist Banking Used the software for: 2+ years ### "Shopify is awesome for the simplicity" June 9, 2022 4.0 My over all experience was satisfying Pros I like the fact it was the easy to navigate through, awesome features, great for downloading music, love the different, styles Cons I haven't had any issues, with the software Review Source SA Simao A. QA Automation Engineer Health, Wellness and Fitness Used the software for: Less than 6 months ### "Great toll to start your web shop" September 21, 2022 4.0 Great time using Shopify and it is the best web shop to start with. Depending on your needs could be the one used for the rest of your shop Pros It’s really intuitive to use and simple to administrate. The price is the expected for the features that deliver Cons Lack of some configurations. The administration panel is a little bit messy. Alternatives considered [Shopmonkey](https://www.capterra.com/p/169022/Shopmonkey/) Reason for choosing Shopify Based on the price vs features that deliver Review Source Sean P. Product Manager Education Management Used the software for: 2+ years ### "A powerful ecommerce solution for any scaling business" February 17, 2022 5.0 Pros Shopify is an exceptionally robust and easy-to-use tool for launching and scaling an e-commerce company. Its suite of tools and variety of integrations allow for us to situate it amongst our variety of other tools. Cons The product does have some feature limitations that make more complex e-commerce purchase relationships a bit challenging, however is a perfect tool for it's intent. It might not make perfect sense for an enterprise company that has more complex product lines. Alternatives considered [Online Auction System](https://www.capterra.com/p/177650/Ecommerce-Marketplace-Solution/) Review Source Bradley H. Head of Paid Search Marketing and Advertising Used the software for: 2+ years ### "Perfect for small to medium businesses " February 20, 2021 4.0 Great for smaller businesses and the functionality is great, as well as being easy to use. Pros For those who are looking to set up and manage an e-commerce website with minimal knowledge or time for web development, Shopify is perfect. It has great designs and functionality which allow you to have a great looking website for a fraction of the cost. Cons For large businesses, you can be quite limited in how far you can take a Shopify site. Its structure has proven to be ineffective when it comes to the likes of search engine optimisation. Review Source Similar Products Featured