# Page 7 | Shopify Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 7 - Is Shopify the right eCommerce solution for you? Explore 6685 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/83891/Shopify/reviews --- Shopify 4.5 (6685) [View alternatives](https://www.capterra.com/p/83891/Shopify/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 21st, 2026 # Page 7 - Reviews of Shopify ## Showing most helpful reviews Showing 151-175 of 6685 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use AR Alex R. Project Estimator Machinery Used the software for: Less than 6 months ### "Create on time ecom website" January 21, 2026 4.0 Pros Using Shopify instead of other e-com platforms or website builders lets you have everything in the same place. It doesn’t require many add-ons , but you might sometimes need to use them. Cons New templates, add-ons, and transaction fees can be pricey if you’re not careful. Beware of adding anything they suggest to you. Review Source IH Isabella H. Marketing Manager Retail Used the software for: 1-2 years ### "Shopify is great for scaling business without the manpower " May 30, 2025 5.0 One of the best ecommerce platforms I have used as I don't need extensive web development knowledge to make changes/ updates to my site. Pros It is the industry standard for ecommerce and works well for the size of our business. It is user-friendly and scalable. Cons It is expensive, shopify plus is the only option for us at the moment and the monthly fees are expensive. Review Source IB Isaac B. CEO Retail Used the software for: 2+ years ### "Great platform for E-commerce" January 24, 2025 5.0 Overall Shopify has been great for us we use a range of different technologies to provide the best service for our consumers and Shopify integrates with them all. Pros Sophisticated abilities for large companies. Cons The smaller brand reputation it brings, people seem to think it is for only small brands. Review Source ES Elias S. Marketing Coordinator Financial Services Used the software for: 1-2 years ### "The top eCommerce platform" September 9, 2025 5.0 Pros Very easy to use and great value for money, everybody can have an online shop with Shopify. In case you are not tech savvy, they have a great customer support. If you are worried about payments, Shopify makes it safe and easy. Cons They are the bests in the market and they are in constant evolution, so nothing negative to say about Shopify. Review Source SC Stefano C. Marketing manager Business Supplies and Equipment Used the software for: 6-12 months ### "A good e-commerce platform to start but with limitations and monthly fees" November 29, 2024 4.0 We used Shopify for about a year starting a new online business and it excels as an entry point into e-commerce, in particular if you don't have much technical knowledge. But for superior customization and flexibility it's quite limited. Other platforms give more functionality without subscription fees. Pros User-friendly platform with an intuitive and easy-to-use interface, drag-and-drop functionality in the web editor and free templates. The App Store provides many integrations and add-ons. Cons Overall the flexibility is limited compared to other platforms and migrating the store away from Shopify to other platform can be difficult as it’s a closed system. Monthly subscription fees. Switched from [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) We needed more functions for orders and warehouse management Review Source AT Alex T. Owner Internet Used the software for: Less than 6 months ### "Easy store setup" February 3, 2026 5.0 Pros It is extremely easy to set up an online store with Shopify. Payments are taken care of, there are many great templates and plugins for almost anything that you would want to do. Cons I don't really have anything negative to say about Shopify. Integrations and set up are very easy and intuitive and since it is such a big platform there are many resources for help if you get stuck. Review Source CB Christina B. co-owner Music Used the software for: 2+ years ### "Overall pleased. I'm not tech savvy so there's a learning curve." October 31, 2024 4.0 Still learning how to use it. Trying to link Tiktok, now. A struggle. But, it's coming. Overall it's a learning curve for those not tech savvy. But, getting there! Pros Has a lot of options and can integrate Affirm. Cons Problem solving with tech is slow. But, still good. Alternatives considered [Instagram](https://www.capterra.com/p/210721/Instagram/) Reason for choosing Shopify It's been a hot minute since i made the decision to go with Shopify. Mostly..Affirm accessible. Switched from [Ecwid](https://www.capterra.com/p/143648/Ecwid/) Ability to offer Affirm purchase power to customers. Affirm accessible. Review Source OG Olivia G. Owner Apparel & Fashion Used the software for: 1-2 years ### "Great Platform for Building a Small Business" November 13, 2024 5.0 As a small business owner of a gym apparel company, I couldn't see my shop being on any platform other than Shopify. Since day one of using Shopify, their user-friendly platform has been very intuitive, and getting my shop's site set up was a breeze. Everything from the quick customization of my shop's website to being able to handle the logistics of shipping easily has made my experience wonderful. I'm excited to see what new features they continue to develop. Pros Their online support is extremely helpful and quick with response time. The ability to have social media integrations tied directly into Shopify is exceptionally useful for advertising and using this data to expand our customer base. Cons At times, Shopify can rely heavily on third-party apps to take care of simple features that are either underdeveloped in their capability to perform or just nonexistent. For example, the Shopify Reviews app wasn't comparable to other review apps from developers and was finally closed down. I hope Shopify will work on creating their own apps for simple features in the future so shop owners don't have to seek outside alternatives and pay additional fees to use the apps. Alternatives considered [Wix](https://www.capterra.com/p/169007/Wix/) Reason for choosing Shopify Shopify is a dedicated platform for e-commerce where this seems secondary for Wix and the interface was not as user-friendly. Review Source KL Kristin L. COO E-Learning Used the software for: Less than 6 months ### "Strong platform" May 4, 2026 3.0 Overall, Shopify is a capable platform with strong features, but my experience was impacted by billing confusion and a less-than-ideal support experience. While it works well from a functionality standpoint, I would be more confident recommending it if there were improvements in billing clarity and customer support responsiveness. Pros Shopify is easy to set up and use, even without a technical background. The interface is clean, and the platform offers a wide range of integrations and tools that make it simple to get a store up and running quickly. Cons Greater transparency around billing and clearer communication would go a long way. Felt a little bit confusing initially. Switched from [Spiffy](https://www.capterra.com/p/176227/Spiffy/) To work with Youtube needs to be able to link direct from Youtube. Review Source JA Josh A. Co-founder, VP of Marketing Food & Beverages Used the software for: 2+ years ### "Restricted Website Functionality for CBD Company" November 6, 2024 4.0 Overall, Shopify is an effective services that allows me to run my website and be seen nationally. There are many limitations, restrictions and additional costs that I deal with using Shopify due to being a CBD beverage company, but I have found ways to make my business still operate with it. Pros Ability to connect many 3rd party apps, edit code on the backend for full customization and allows 3rd party payment processors. Cons Shopify charges transaction fees for using third party payment processors, but my company is not able to use Shopify Payments due to being a CBD company. While Shopify provides many tools, recommendations and suggestions, my company is unable to utilize them because of the restrictions they place on CBD companies. Additional charges from Shopify due to paying for a lower tier version of their service reduces my profit margin. Alternatives considered [Wix](https://www.capterra.com/p/169007/Wix/)[BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/) Reason for choosing Shopify Shopify was a more well-known brand and offered many integrations with 3rd party apps. Switched from [Squarespace](https://www.capterra.com/p/143461/Squarespace/) Squarespace did not have a robust system for ecommerce. Review Source NF Niccolò F. Cofounder, CTO Automotive Used the software for: Less than 6 months ### "A complete Platform for Business Ecommerce, with just a few Minor Drawbacks" October 29, 2024 5.0 Shopify is a great, complete platform that suits my ecommerce needs. It's quite easy to set up, it has huge support and tutorials, price is decent for all the offering, and it's integrated with anything you could imagine. There's a few things I don't like, such as how the website editing is, which I think is noticeably worse than Squarespace, but it's a complete package that gives small businesses everything they need. Pros It's an all-in-one platform that includes everything you need to sell online. From invoicing and payments, to integrations, to customization and user behaviour tracking. The marketplace of apps and integrations is huge, and there's the right app integration for everything you need. The support is huge, and there's many tutorials available to get the most out of the platform. Cons There is a learning curve with the product: the website builder is not very flexible, if compared to Squarespace. The User experience in building from a template is very limited and not guided at the beginning. If you want to change one page with another for example, it's required to get into the code folders and copy-paste the code from one page to the other. Apart from these minor things, that are easily solvable thanks to the good documentation and videos, the product is very solid Alternatives considered [Squarespace](https://www.capterra.com/p/143461/Squarespace/) Reason for choosing Shopify We chose Shopify after watching some comparison videos, and it was more suited for our ecommerce needs. However, the Squarespace builder is much better. Review Source HD Harry D. Paid Media Manager Marketing and Advertising Used the software for: 1-2 years ### "Shopify is Simple!" November 16, 2025 5.0 Very good - i'd recommend to business owners and also people considering website design. Very easy to use Pros Shopify is great for a user and also for a business. Easy checkouts, simple payments and very easy to set up. Cons Sometimes you can be limited with design/ creativity and most websites end up looking the same but you can add your own twist to it. Alternatives considered [Wix](https://www.capterra.com/p/169007/Wix/) Reason for choosing Shopify Wix seemed to have much less options in terms of design and not as easy Review Source cZ calvin Z. Manager Marketing and Advertising Used the software for: 1-2 years ### "Shopify review" December 1, 2024 5.0 Easy to use and highly intuitive interface for building and managing online stores, I like it more than other similar product because of that. Pros It was designed for people who are not technical users like me, offering a highly intuitive interface for building and managing online stores. Cons The costs, and so many feature require third part apps, which can be more additional monthly fee. Review Source VR Verified Reviewer Controller Apparel & Fashion Used the software for: 2+ years ### "Reporting and insights are customizable and endless! " December 30, 2024 4.0 Great! From a financial standpoint, we were able to easily connect it to our financial reporting system using a third party connector. The team is responsive. Pros Reports are easily customized and export to CSV. Dashboards show all the information I need at a glance. Payouts are clearly organized. Cons Some persisting small issues that don't seem to get resolved. Review Source VR Verified Reviewer Owner Food & Beverages Used the software for: Less than 6 months ### "Shoppers Remorse" February 1, 2026 4.0 Pros What I like most about Shopify is how easy it’s to use and how creating my website was very easy for a person like me that’s not very good with the internet. Cons What I like least about Shopify is that the customer support doesn’t treat me like a friend or partner when in need of help just a customer. Review Source PL Paulina L. Creator Apparel & Fashion Used the software for: 1-2 years ### "Excellent experience " December 24, 2025 5.0 Pros As a creator, I get a lot of offers to work with brands and it increases my visibility online. It’s easy to connect with brands Cons Sometimes it takes a long time to wait to be connected with brands and be accepted, which can be a bit annoying and time-consuming Review Source SB Shaina B. Owner Consumer Goods Used the software for: 1-2 years ### "The Go-To Platform for Building Your Online Store" January 3, 2025 5.0 Overall, Shopify has been a fantastic platform for building and running my online store. It’s user-friendly and packed with powerful features that make e-commerce simple and efficient. Despite a few extra costs, the value it provides is well worth it. It’s been an essential part of my business’s growth. Pros I love how easy Shopify makes it to set up and manage an online store. The platform is incredibly intuitive, and the templates are both professional and customizable. Their app store is a huge bonus— it offers so many integrations and tools to grow and enhance your business. Plus, the payment options are seamless and secure, which gives customers a great shopping experience. Cons The pricing can add up quickly, especially when you start adding apps or need advanced features. Some apps that are almost necessary for scaling aren’t free, which can be a challenge for smaller businesses. Also, a few customizations require coding knowledge or hiring a developer. Alternatives considered [Wix](https://www.capterra.com/p/169007/Wix/) Reason for choosing Shopify The price point was a little better for Shopify. Review Source MRS Mara Rose S. Head of Markerting Marketing and Advertising Used the software for: 1-2 years ### "The only choice for ecommerce entrepreneurs " March 13, 2025 5.0 Pros Best tool to build ecommerce sites, lots of integrations (one click), customisation capabilities, great UX Cons Pricing can be high for the more advanced plans - mostly if you are a young business. That said, the basic plans are great to start Alternatives considered [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) Reason for choosing Shopify General feedback from peers/ecommerce owners Review Source BM Brandon M. Owner Retail Used the software for: 6-12 months ### "Great for beginners. " June 21, 2025 4.0 Great experience overall, it accomplishes what it is supposed to and many apps and sites are compatible with shopify. Pros Shopify is great for anyone who wants to start an online ecommerce store and website. It truly is an all in one platform. Cons You are limited in how much you can edit your store website interface. If you want complete customization, it may be frustrating for you. Review Source KN Kelsey N. Marketing Manager Health, Wellness and Fitness Used the software for: 1-2 years ### "Shopify a must-have for ecommerce!" March 19, 2025 4.0 Its been pretty simple to work with reps and get everything set up! Pros We love the easy setup, dashboard, reporting, and ability to integrate into other software programs. Additionally its made online purchase for our clients a lot smoother & streamlined. Cons The stores could be a little more customizable visually Switched from [Mindbody](https://www.capterra.com/p/40229/MINDBODY/) the e-commerce piece wasn't meeting our needs in MindBody Review Source KB Katyra B. Owner Cosmetics Used the software for: 2+ years ### "Shopify Experience " February 4, 2025 5.0 My overall experience was amazing I literally swore by Shopify. Until the deactivated my website and added me to a MATCH list for high fraudulent risk. But other than that I love Shopify and hope one day I can figure out how to get my account back working. Pros I liked most that everything was very seamless. Cons I like least that they don't have a customer service number anymore Alternatives considered [Wix](https://www.capterra.com/p/169007/Wix/) Reason for choosing Shopify I choose Wix now because Wix is the only option I have until I can get my Shopify account back. Review Source JR Jose R. Growth Marketing Manager Consumer Goods Used the software for: 2+ years ### "E-commerce Leader Leverages their MOAT" May 9, 2025 4.0 As the leader in e-commerce in my opinion Shopify gets a lot of things right, however they leverage this to a higher price model Pros I liked the ability to install pixels for Meta and TikTok, it was seamless Cons The thing I liked about Shopify the least was the high cost associated Review Source CC Chris C. Director Marketing and Advertising Used the software for: 2+ years ### "Shopify, The only platform you should use to start your ecommerce journey" February 16, 2025 5.0 Absolutely love Shopify used all the main CMS platforms and Shopify is night and day for working on. I come from a marketing background and always love when my clients platform is Shopify. Pros that Shopify invests back into their company and always innovating making Shopify the best experience and ease of use, also love that the new features they bring out save me on spending money on 3rd party apps Cons on the cheaper plans you cannot add many users to your store Review Source LW Lewis W. Founder Events Services Used the software for: 1-2 years ### "One-stop tool for running an ecom store" February 26, 2025 5.0 Brilliant. Exactly what I need to start and run a relatively successful ecom store. By using the Shopify App Store I really expanded the sites features as well. Pros Ease of use & UI. The amount of features it has is also crazy good, can easily manage an entire ecom business just using Shopify. Cons Customising the themes without loads of coding knowledge can sometimes be a headache. Switched from [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) Took too much setting up. Lots of things to go wrong. Review Source MA Mark A. Senior Digital Marketing Manager Computer Software Used the software for: 2+ years ### "Great e-commerce platform for SMB’s" January 15, 2025 4.0 Great e-commerce tool that will get you up and selling your products in no time. Pros Shopify is great to get small to medium size businesses started with e-commerce. With plenty of templates available you can get up and running in no time. They also have good payment integration partners making it easy to take payments. Cons The fees for transactions aren’t great especially on lower plans. It’s not the easiest system to customize, it’s significantly better than it was years ago, but there’s a good chance you’ll need a developer if you want something different than a standard template. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.