# Page 8 | Shopify Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 8 - Is Shopify the right eCommerce solution for you? Explore 6685 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/83891/Shopify/reviews

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Shopify

4.5 (6685)

[View alternatives](https://www.capterra.com/p/83891/Shopify/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated April 21st, 2026

# Page 8 - Reviews of Shopify

## Showing most helpful reviews

Showing 176-200 of 6685 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

MC

Miranda C.  
Director of IT  
Retail  
Used the software for: 2+ years

### "Shopify for beginners"

January 20, 2025

4.0

Overall I have had a positive experience and plan to keep using the software even despite the cons.

Pros

Its very easy to use and get up is super quick to get up and going with no experience

Cons

You have to have an app for everything it seems like. There are great out of the box features but seems like I constantly have to visit the app store.

Alternatives considered

[WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)

Reason for choosing Shopify

I like the platform better and did not think I could support an open source software and there were good reviews on shopify support.

Review Source

JZ

Jon Z.  
Creative Designer  
Apparel & Fashion  
Used the software for: 1-2 years

### "e-commerce giant for a reason"

February 19, 2025

5.0

Pretty great - I don't really need to contact them, they don't contact me, everything works as expected :)

Pros

easy to use easy to update price is fair

Cons

not as robust as other services using different themes can mess up your shop lack of actual support, most issues are fixed by community

Switched from

[WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)

shopify is clearly the better platform, not even sure if woo is still around

Review Source

CT

Chris T.  
controller  
Insurance  
Used the software for: 2+ years

### "Once good, now terrible"

February 6, 2025

1.0

Customer service used to be good until the took phone calling away. Now chat boxes take hours with no resolutions. Just need to resolve the small issue of them holding our money and not paying it out to us. But the notice they gave us before withholding our payouts. Less then 1 business days. Im on day 4 of trying to get this resolved. Choose another site.

Pros

Customer service before they got rid of the ability to talk to someone. Probably fired them all to make more money.

Cons

The changes theyve made throughout our dealings with them

Review Source

AZ

Ahmed Z.  
CEO  
Consumer Electronics  
Used the software for: 1-2 years

### "Shopify simplifies your e-commerce/e-store business by giving you what your business needs."

March 5, 2025

4.0

Overall, shopify is very good if you're starting a new business. It makes it easy for you to manage all aspects of your business and keep track of your inventory. It's super easy to setup too, so it can be done by anyone. Customer support is super, SUPER helpful.

Pros

Shopify gives you a lot of apps you can use for your online store that can be very, VERY helpful for some. These apps are useful for inventory management, shipping data and marketing methods. You can also keep track of your store wherever you go as it is optimized for use on mobile phones. Customer support is very helpful. They're always available and I would say customer support is one of the reasons why I kept my store on shopify

Cons

Monthly subscriptions are a bit overpriced and if you use too much apps in your store, some come with additional costs. Also, if your online store grows bigger, you would need to upgrade your monthly subscription to integrate more features to scale your online store.

Review Source

MK

MATTHEW K.  
Partner  
Retail  
Used the software for: 1-2 years

### "Online storefronts made easy "

March 21, 2025

5.0

I used to work for a company that had 5 websites that sold things that vary from used computers, to Hollywood memorabilia, to vintage erotica. Shopify was able to help us in every aspect.

Pros

Extremely easy to open a store to sell whatever you like really.

Cons

I've heard stories of them blocking payments from certain sellers depending on what they sell

Review Source

BC

Benjamin C.  
General Manager  
Automotive  
Used the software for: 2+ years

### "Great overall platform, but plenty of quirks and pricey"

March 12, 2025

4.0

Pros

Great e-commerce platform overall but pricy and missing features

Cons

Missing some obvious features, especially within reporting

Alternatives considered

[WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)

Reason for choosing Shopify

Overall easier to use and more 3rd party apps available

Review Source

VR

Verified Reviewer  
Owner  
Retail  
Used the software for: 2+ years

### "Great for Growing an E-commerce Business with Customizable Options!"

October 25, 2024

4.0

Shopify is a solid choice for anyone looking to build and grow an online store, especially those looking for a platform that scales as they grow. It has a range of features to support growth, a supportive community, and a wide range of integrations. Just be mindful of the additional costs as your store expands.

Pros

Shopify is a versatile platform for building an online store, and it’s well-suited for both beginners and more advanced users. The setup is straightforward, with a vast selection of beautiful, customizable themes that make designing the storefront easy. Shopify’s app marketplace offers many tools to integrate for added functionality—like marketing, analytics, and dropshipping options—that can help scale a business. Plus, the support is responsive and typically helpful, making it a reliable option for maintaining a smooth-running store.

Cons

While Shopify’s core features are solid, costs can add up quickly. Some key features (such as advanced reporting and certain apps) are locked behind higher-tier plans or come with additional fees, which might not be ideal for very small businesses. Also, the transaction fees can be a downside unless you use Shopify Payments, so it’s worth factoring this into the overall cost.

Review Source

FM

Fiona M.  
Director  
Apparel & Fashion  
Used the software for: 2+ years

### "My Checkout never lets me down unlike others."

November 5, 2024

5.0

Great my customers trust shopify and the peace of mind the checkout gives me is priceless.

Pros

In my ecommerce ownership of 7 years I find shopify has the best customer service and secure checkout that I have used. I can maintain it myself build new themes try them out first and add and remove apps easily.

Cons

The traffic to my site has been hard to build since I left woo commerce. Someof the themes to add are expensive

Switched from

[WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)

I got a bot on my website, the checkout kept failing and the hosting went down in a heatwave, therefore i went offline.

Review Source

JR

Jason R.  
President  
Retail  
Used the software for: 2+ years

### "Excellent for small business"

February 11, 2025

5.0

Overall, good support, ease of use, and highly adaptable with many add-ons/apps.

Pros

Great system to organize inventory for online and in store sales. Excellent reports and analysis available, easy to use, adaptable, and helps with our growth.

Cons

Premium version is expensive and some of the credit card processing fees are high.

Review Source

MC

Megan C.  
Marketing and Communications Manager  
Health, Wellness and Fitness  
Used the software for: 6-12 months

### "Would definitely use again"

October 16, 2024

5.0

I started overhauling our website and working on our new online store in January 2024. It went live to the public in September 2024. So, it took us nine months to get everything in order the way we wanted to have it. Honestly I think that is a fair amount of time. I am coming from having some web experience but I had never done a project like this before. If I was to do it again, it could be done in half the time. It just seemed like every day there was something new to learn. Would 100% use Shopify for future projects, and would recommend them to others, especially beginners who want a beautiful finished product and an easy to learn system.

Pros

After much deliberation of which online platform to use for our online store, we settled on Shopify for its user-friendliness. I am not an expert, yet I was able to set up a successful, beautiful online store with nearly 1,000 products. While I enjoy Shopify's chat support, we also tag teamed with a Shopify Expert to do some coding for us. Their chat support could help with most non-code related issues though, which was very appreciated.

Cons

One thing we have found difficult about Shopify is the amount of apps you need to install in order to have your site running with all the features you would want. We bought a pretty extensive theme, but are still using apps for features such as a wishlist, a quick reorder option in the "account" page for return patients, adding expiration dates to products, etc. They are not all expensive but together, they add up. Another downside for us is we sell vitamins and supplements which are on Shopify Payments restricted list, so we needed to find a third party processor. With this processor, Shopify charges us additional percentage, on top of what we pay the third party processor, simply because we are not using their payments system. The additional cost has been something we have to weigh out and consider, but it has been worth it to be able to bring our business of 20+ years to the online market.

Switched from

[WordPress](https://www.capterra.com/p/131687/WordPress/)

While we did not have an online store on Wordpress, our website was on Wordpress. Once we built our online store on Shopify we decided to rebuild our entire site on Shopify too because it looks so nice and updated, and was so easy to learn to use.

Review Source

AA

Afsheen A.  
CEO  
Apparel & Fashion  
Used the software for: Less than 6 months

### "Best option for print on demand business from home"

April 23, 2025

5.0

My overall experience with Shopify is excellent. It's extremely user friendly and great way to open small business from home specially for print on demand business.

Pros

I love their $5 starter plan along with their promotion $1 for first three months

Cons

I wish they will offer PayPal in as payment option/ third-party in starter plan.

Review Source

SB

Stephan B.  
Digital Marketing Manager  
Sporting Goods  
Used the software for: 2+ years

### "The Ultimate E-Commerce Platform"

January 13, 2025

5.0

It is the best and most user friendly e-commerce platform with no exception. It is even more powerful if you have web design and HTML/Javascript experience.

Pros

The easiest to use e-commerce platform with all the best features and customizable by super-users.

Cons

The pricing on apps and overall community can be predatory on sellers without front-end web design experience.

Alternatives considered

[WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/)

Reason for choosing Shopify

The features and integrations with Shopify were simply too good.

Review Source

AT

ANDREW T.  
Owner  
Food & Beverages  
Used the software for: 2+ years

### "#1 pick for website"

January 24, 2025

5.0

Been amazing we have tried other web service and keep coming back

Pros

They make it so simple to creat and maintain a website

Cons

Not a great option for integrating with clover

Alternatives considered

[ClickFunnels](https://www.capterra.com/p/156583/ClickFunnels/)

Reason for choosing Shopify

We use both but shopify is definetly better for website.

Review Source

AT

Angelica T.  
SOCIAL MEDIA MANAGER  
Cosmetics  
Used the software for: 1-2 years

### "Una plataforma excelente"

March 14, 2025

5.0

En general esta plataforma fue muy útil de trabajo y fácil, me ayudo mucho para mi trabajo de administradora de social media en el pasado y para administrar la pagina web de la tienda.

Pros

El poder integrar con otras plataformas shopify, es con tener un todo en uno, Plataforma de venta y de diseño.

Cons

En ocasiones me fue difícil integrar las platomas externas, pero sin embargo se hacia fácil después de aprender

Review Source

MO

Madeline O.  
Program Manager  
Non-Profit Organization Management  
Used the software for: Less than 6 months

### "Sales Vs. Design"

August 4, 2025

4.0

Pros

Shopify helped us level up our sales. It was made for a sales site and allowed us to reach out customers where they were at.

Cons

Shopify was not the most user-friendly website to navigate and did not allow for all of the design elements we wanted on our site.

Switched from

[Squarespace](https://www.capterra.com/p/143461/Squarespace/)

We needed a platform that focused on sales and not just design.

Review Source

CC

Chris C.  
Founder  
Consumer Goods  
Used the software for: 1-2 years

### "Great product, very helpful"

June 26, 2025

4.0

My overall experience with Shopify has been very good. They have a great product in the E-Commerce field.

Pros

The interoperability was the best part of Shopify. There were so many different softwares you could add to your account.

Cons

The things I liked lease about Shopify is how difficult it can be to navigate various pages within the user settings.

Review Source

Zachary W.  
Enterprise Account Manager  
Marketing and Advertising  
Used the software for: 2+ years

### "Best Ecommerce Website Builder and Merchant Platform."

February 10, 2025

5.0

Shopify has quickly become the best ECOM WSP out there. I still think it's the best site for any merchant to get online quickly and immediately begin to sell. Really great out of the box templates to plug and play to get going, and has everything a merchant needs to grow.

Pros

Easy to set up, integrates with everything, pretty good customer service

Cons

The templated designs are ok, takes a bit of time to learn the advanced IU if you want to do more custom work.

Review Source

MS

Mikaela S.  
Assistant Manager  
Consumer Goods  
Used the software for: 1-2 years

### "Shopify is the best!! "

April 5, 2025

5.0

Shopify makes updated inventory and website super easy! I would definitely recommend!!

Pros

Such an easy system to navigate! Very straightforward and simple to figure out!

Cons

I’ve had no issues with Shopify. It’s one of my favourites!

Review Source

BD

Barbara D.  
Account Manager  
Marketing and Advertising  
Used the software for: 1-2 years

### "Integration with Accounting Platforms"

January 5, 2026

3.0

My experience was just Okay - our Web Management team and Accounts Receivable team found issues that kept Shopify from being our 'Go To' program.

Pros

Shopify integrates with many ordering platforms and can be used for most of our client's personalized stores.

Cons

Shopify does not integrate with our SAP Business 1 accounting system and makes it difficult to reconcile transactions manually. I also feel there is an issue using it with multiple state taxes

Review Source

CP

Christie P.  
Director of Operations  
Retail  
Used the software for: 2+ years

### "Shopify Review"

March 3, 2025

5.0

I love the platform, use it for personal and professional reasons.

Pros

Super easy interface and ease of modifying the themes.

Cons

Reporting. Needs work in the reporting section. Pulling customer information is a bit of a headache.

Review Source

YF

Yilmaz F.  
E-Commerce Manager  
Sporting Goods  
Used the software for: 2+ years

### "Fluch und Segen mit Shopify System"

October 15, 2024

5.0

Wir hatten einige Probleme mit Übertragungen der Bestelldaten zu unserem ERP System, Unbezahlte Bestellungen wurden als "bezahlt" übertragen, was intern enorme Probleme mit sich gebracht hat.

Pros

Schneller Aufbau des Webshop-Systems und die Preise der Pakete

Cons

Manche Pakete sind zu teuer und der Support oft nicht in der Lage das Problem zu lösen!

Alternatives considered

[Wix](https://www.capterra.com/p/169007/Wix/)

Reason for choosing Shopify

Weil die Handhabung der Nutzerfläche für Shopbetreiber sehr einfach und kostengünstiger als bei einigen anderen Anbietern ist

Review Source

RP

Ryan P.  
Speech Language Pathologist  
Medical Practice  
Used the software for: Less than 6 months

### "Good Platform, Many Fees"

October 22, 2025

4.0

Pros

I have been trying to find a way to integrate the print platform with my website and Shopify made it a whole lot easier.

Cons

Shopify tends to take quite a bit in fees and it’s hard as a small business owner to see the amount of fees taken from the platform

Review Source

EP

Erin P.  
Owner  
Marketing and Advertising  
Used the software for: 2+ years

### "Is Shopify the BEST for Ecommerce?"

October 23, 2024

5.0

Overall it has been positive, and I do believe one of the best options out there for ecommerce businesses.

Pros

After trying a couple of different platforms, I have found Shopify to be the most robust and customizable and very accessible for small businesses.

Cons

Unfortunately, there are a lot of moving pieces, and it can be overwhelming for an entrepreneur to try and navigate their platform for the first time. Although the building of the website is direct, a lot of common-sense items seem to be missing and that means needing to either pay for an app to add on the needed features or needing to pay to have someone code it into the backend.

Review Source

Morgan U.  
Owner  
Retail  
Used the software for: 1-2 years

### "Great E-Commerce Choice!"

November 30, 2024

5.0

Great network of suppliers and products!

Pros

Very user friendly interface with a lot of options to build your websites

Cons

A lot of similar products from different vendors

Review Source

SR

Sergio R.  
CEO  
Consumer Goods  
Used the software for: 6-12 months

### "Offers a plethora of options"

February 21, 2025

4.0

It’s been a great tool with a plethora of options and features as well as ‘add-ons’ that can be great for your business

Pros

It offers the biggest set of options and features on the market

Cons

It can get quite complex if you haven’t come across it before or are new to web builders

Alternatives considered

[Elementor](https://www.capterra.com/p/169468/Elementor/)

Reason for choosing Shopify

Due to the options and. Creatures readily available

Review Source

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