--- title: "boberdoo Lead Distribution and Call Routing Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about boberdoo Lead Distribution and Call Routing Software - reviews, pricing plans, popular comparisons to other Lead Management products and more." source_url: "https://www.capterra.com/p/84792/boberdoo/" page_type: "product" language: "en" publication_date: "2026-11-08" --- # boberdoo Lead Distribution and Call Routing Software Review 2026: Features, Integrations, Pros & Cons Last updated on November 8, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) boberdoo Lead Distribution and Call Routing ## What is boberdoo Lead Distribution and Call Routing? boberdoo.com is a SaaS company that offers lead management software for companies that sell leads. Track, route and bill for all of your web leads & calls in one platform regardless of vertical. Whether you sell internet leads, inbound calls or both, our lead management platform is the perfect solution for any company looking to take its lead business to the next level. Automating and improving the lead generation industry since 2001. ## What is boberdoo Lead Distribution and Call Routing used for? [Lead Management](https://www.capterra.com/lead-management-software/)[Lead Capture](https://www.capterra.com/lead-capture-software/)[Lead Generation](https://www.capterra.com/lead-generation-software/) Top alternative Featured Overall rating Based on 13 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $0.01 Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for boberdoo Lead Distribution and Call Routing?[Manage this product listing](https://www.g2.com/products/boberdoo-lead-distribution-and-call-routing/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### boberdoo Lead Distribution and Call Routing 4.7 (13) VS. [4.6 (6,134)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting Price $0.01 Per Month Starting Price $9 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (11) Ease Of Use 4.5 (6,085) Value For Money 4.6 (5) Value For Money 4.3 (4,702) Customer Service 4.5 (10) Customer Service 4.4 (4,493) ## boberdoo Lead Distribution and Call Routing alternatives [4.6 (912)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars Highest Rated [4.7 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.3 (167)](https://www.capterra.com/p/130199/LeadSquared/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars [4.7 (21)](https://www.capterra.com/p/163298/Visual-Visitor/reviews/) Starting price $149.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars ## FAQs about boberdoo Lead Distribution and Call Routing Overview ### Which roles and teams benefit most from boberdoo? boberdoo is most used by agency owners, founders, and executive leaders who oversee lead generation and client acquisition. Business development and SEM teams use it to route, track, and follow up on incoming leads, while CTOs and technical support staff manage integrations, system configuration, and operational reliability. Answer based on 11 reviews Overview ### What company size and specific industries is boberdoo built for? boberdoo is designed for companies of any size in the lead generation industry, especially businesses that sell internet leads and phone calls. It fits organizations that capture, manage, and distribute leads as part of their sales process. Features and Usability ### What are the key features of boberdoo? boberdoo offers API access, CRM, and campaign management for lead operations. It includes lead capture, lead generation, lead distribution, and lead management, along with lead scoring, lead qualification, and lead nurturing. Additional features include conversion tracking, source tracking, online forms, pipeline management, and data import/export. Integrations ### Which third-party tools and platforms does boberdoo integrate with? boberdoo integrates with 3 third-party platforms: Google Analytics 360 for analytics and Salesforce Sales Cloud and Zoho CRM for customer relationship management. These catalog integrations cover reporting and CRM needs for teams connecting lead management data with sales workflows. Getting Started and Support ### What training and onboarding options does boberdoo offer? boberdoo provides in person training, live online sessions, webinars, documentation, and videos. In person and live online formats support guided instruction, webinars cover group learning sessions, documentation offers written reference material, and videos provide visual walkthroughs for self-paced review. Getting Started and Support ### What customer support options does boberdoo offer? boberdoo provides Email/Help Desk, FAQ/Forum, Knowledge Base, Phone Support, and Chat. These support options give users multiple ways to get help and find answers. No reviewer feedback is available here to describe response times, helpfulness, or common support frustrations. ## Features AI summary Based on 5,388 Lead Management reviews Not all Lead Management products cover every must-have feature. Here is what Capterra reviewers flag as essential when choosing a solution: - **Contact Management** (**44%** of reviewers rated this feature as critical) - **CRM** (**47%**) - **Lead Capture** (**42%**) boberdoo includes **CRM** and **Lead Capture**, giving teams a way to track prospect activity and bring new leads into the system efficiently. While the system lacks **Contact Management**, it does provide other buyer-prioritized capabilities, including **Pipeline Management** (**38%**) and **Interaction Tracking** (**36%**). These features help businesses monitor deal progress, keep records of lead conversations, and manage follow-up work more effectively. API Application programming interface that allows for integration with other systems/databases Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Conversion Tracking Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads CRM Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Dashboard Assembly of graphs and charts for visualizing and tracking statistics/metrics Data Extraction Automatically retrieve and pull information from documents, websites, images, data sets, and other sources boberdoo Lead Distribution and Call Routing 21 features ### All Features - API: Application programming interface that allows for integration with other systems/databases - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Extraction: Automatically retrieve and pull information from documents, websites, images, data sets, and other sources - Data Import/Export: Import and export data to and from software applications - Interaction Tracking: Track interaction history by documenting conversations for contacts - Lead Capture: Automatically identify and save contact information of potential customers - Lead Distribution: Route and distribute your leads to third party buyers - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lead Notifications: Real-time alerts or notifications that inform teams about new leads or prospects - Lead Nurturing: Engage with a lead throughout the sales process by actively providing information - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - Lead Scoring: Score a lead based on quality or likelihood to buy/convert based on predetermined criteria - Lead Segmentation: Divide leads into buckets based on predefined criteria and routing rules - Lead Verification/Validation: Ensure the authenticity of each lead by verifying their information, eliminating duplicate leads/contacts, etc. - Online Forms: Create new forms and/or use ready-made online form templates - Pipeline Management: Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. - Prospecting Tools: Tools designed to streamline the process of lead generation and management for sales teams --- Get Advice We can help you find the software with the features you need. Features 4.2 (6) 4.2 Based on 6 reviews ## Pricing Value for money 4.6 (5) Free Trial Basic $0.01 Per Month Value for money 4.6 (5) 4.6 Based on 5 reviews ## Integrations [ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.5 (10) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (10) 4.5 Based on 10 reviews ## User reviews Overall rating 4.7 Based on 13 reviews Filter by rating Counts reflect reviews available in this feed. 5(10) 4(2) 3(1) 2(0) 1(0) Mentioned topic Recent reviews first, then most helpful RE Reviewer Co-Founder/Managing Partner Used the software for: Less than 1 year ### "Very happy with the software and support team" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 11, 2019 We have been a happy customer of Boberdoo for just over 6 months. They have a great out of the box solution for any lead generation company looking to use a 3rd party software. The support team is awesome and really cares about helping. We have had some custom work done and we feel that they did a great job and at a fair price. Pros The software is pretty easy to use once educated how to use it. The on-boarding and support team do an excellent job offering clarity and training on their system. Cons Some of the terminology is challenging to understand at first & some of the interfaces could be made more simple Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Vince W. CEO Used the software for: 3-5 years ### "Solid solution for our company going on 10 years" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 20, 2019 Really nothing but good things to say. We've thrown them some tough challenges and imaginative scenarios over the years and reps have always been able to rise to the occasion. Without divulging too many details, these are the kind of things that when I'm talking to a CEO or VP of another company worth hundreds of millions... they give a wistful sigh and say "Yeah...we hope to do that eventually" as they continue to struggle with their proprietary systems or software that is "similar" but inferior. Pros Huge amount of customization available with programmers to be scoped outside the box. When our business development integrates with all the other companies in the legal vertical... and we integrate with EVERYONE.... our technology and ability to adapt to different situations is 99% ahead of the industry. And with thousands of client accounts in our system, we've never NOT been able to set up a custom posting, ping/posting, even ping/posting for phone calls.... for any client no matter what software or delivery they use. It's usually the other companies that run into limitations and can't take advantage of everything we can offer. Cons Would like to see better development of a mobile app (for both admin and clients) and white label graphical customization variance. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer SEM Analyst Used the software for: Less than 1 year ### "Decent lead management tool, but clunky" 3.0 March 30, 2020 It's been helpful, but the experience has definitely been clunky. Though perhaps my opinion could change with more experience using it. Pros Helps make clear distinctions in how and where to direct lead information to specific partners. Automation has helped make a big improvement to our processes. Cons Very clunky to use with a non-intuitive interface. I'm still inexperienced with the software, but certain processes seem to take more steps or clicks than necessary, such as trying to download a .csv report or seeing aggregate data. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. VR Verified Reviewer Founder & Co-President ### "Highly-Efficient Lead Distribution Software" 5.0 June 16, 2014 We have been using Boberdoo since 2010. Prior to Boberdoo, we were posting individually to our lead buyers. Doing so required us to expend internal resources to manage lead-deliveries, filter-rules, all while learning how to do it on the fly. We discovered Boberdoo a few months into expanding our lead sales business. Boberdoo was an out-of-the-box solution that allow us to focus on the business. Boberdoo grew with our lead-gen business, from the early-goings to the seven-figure monthly revenues. We started out with only lead distribution, but expanded the use of boberdoo to 1) cost-per-call auctions, 2) real-time ping-post auctions. We evaluated different providers, and it really wasn't close from a pricing and capabilities standpoint. We do pay for custom development work when onboarding new lead buyers or entering new verticals. But the way I look at it, it was money well-spent because 1) it saved me from allocating our internal dev resources, and 2) it allowed our product team to focus on our core business. Pros Pricing. Ability to incorporate call-tracking. Fully built-out product suite for lead-generation companies. Cons It's a complicated product geared for experienced online marketers. There's definitely a learning curve that you need to go up to learn the system. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Craig M. Senior Business Development Manager Used the software for: Less than 1 year ### "Great Lead management Software at a reasonable price" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 20, 2019 Pros Ease of use. Size of the exchange to get leads from other providers, Reasonable price for this software Cons I do not have any at this time. The software has been great, and the people have been very helpful. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Verified Reviewer Founder & CEO Used the software for: 1-3 years ### "Good tool for traditional lead gen" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 December 16, 2016 Boberdoo is a great tool if you plan to buy and sell leads in the traditional ping/post lead distribution. Customization can be a little tricky and costly to build out. Pros User interface is easy to navigate and the system works really well. Cons Customization can be a little tricky and costly to build out. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Founder ### "After a lengthy search, Boberdoo comes out on top." 5.0 May 17, 2017 We only wanted to make a decision once on our lead distribution software. We exhaustively compared the options on the market that work for us and found that Boberdoo was the clear choice. They have been perfecting their software for lead distributors since 2001 and have every feature that we needed. Complex lead routing? Check. Automatic rebilling? Check. Dynamic pricing based on different form responses? Check. And this is just scratching the surface. When we drilled down deeper, past all the website verbiage, into the other software offerings, there was always something key that was missing or not as developed as what Boberdoo could offer. We are all set up with Boberdoo and could not be happier. The support has been great, and the lead distribution has been flawless. Boberdoo does take some time to set up, but it is well worth the initial time investment. If you are on the fence, I'd be happy to go into more detail with my experience. Better yet, give Scott @ Boberdoo a call. He patiently answered all my initial questions over several phone calls and continued to be there throughout our on-boarding. I am happy that we decided to go with the best of breed in this software category. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. VR Verified Reviewer ### "Great Experience Using Boberdoo" 5.0 July 9, 2014 Been using Boberdoo for years and years now. Always been smooth, great to work with. Tech support is fast and the overall lead platform is quite simple to use; we're able to simultaneously manage multiple verticals with ease. Rates very affordable. Highly recommended! Pros Fast tech support. Sophisticated technology. Ability to use with ease. Cons Can't think of any.. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SC Sean C. ### "Great Product, we wish we found them sooner" 5.0 September 27, 2015 We looked at every lead distribution system out there, even quoted how much it cost to build a system in house, yet we kept coming back to the functionality and flexibility of Boberdoo. We decided to go with Boberdoo for two reasons, 1. It's software as a service and will only get better and adapt over time to a changing lead generation landscape. 2. Support, having a support person on call to customize the system or build out new custom deliveries is priceless and decreased out need to have technical people on staff or retainer. Scott, Brett & all the support team have been great to work with and very helpful in helping our business grow. Some secondary benefits are, 1. They know the industry and can help you connect with other potential buyers/sellers. 2. They're always innovating and working with us on what's next. 3. The system has saved us hundreds of thousands in buildout, support, & the headache of doing it ourselves. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Tech Support Used the software for: Less than 1 year ### "Buberdoo" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 2.0 2.0 Likelihood to Recommend 6/10 February 11, 2019 Pros You can do custom delivery auto generated report Cons It take a while to generate report if its bigger file. No feature, where you can global update all selected buyer or vendor so you don't have to do it manually per partner no chat support Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/84792/boberdoo/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.