Provides visibility, insight, and answers to hep companies improve online conversion and customer retention.
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Pros: The ability to drill down from birds eye view of data to individual user's session. Out-of-the-box reporting is pretty good and it's easy to add customized reports to target your exact needs.
Cons: Can be a bit clunky and sluggish at times. User friendliness has improved in recent months, and I expect it to continue to do so.
Overall: Can identify user struggle on your site and translate that into real dollar value.