Who Uses This Software?

If your organization uses online marketing for lead generation, you are probably a good candidate for marketing automation!


Average Ratings

266 Reviews
  • 4 / 5
    Overall
  • 4 / 5
    Ease of Use
  • 4 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Free Trial
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours

Vendor Details

  • Pardot
  • www.pardot.com
  • Founded 2007
  • United States

About Pardot

Pardots comprehensive Lead Management solution provides all the tools your sales team needs to efficiently nurture and manage prospects. Using Pardot marketing automation, you can automate lead scoring and grading, place prospects on relevant drip campaigns, and view and track all prospect activity on your site. Accelerate pipeline, drive revenue, and align marketing and sales with Pardot marketing automation. Measure the true ROI of your marketing efforts with closed-loop reporting.


Pardot Features

  • Activity Tracking
  • Campaign Management
  • Lead Capture
  • Lead Distribution
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • Pipeline Management
  • Prospecting Tools
  • Source Tracking

Pardot Reviews Recently Reviewed!

Pardot provides sales and marketing a great glimpse into the success of our campaigns

Dec 12, 2017
5/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Pardot is awesome for the ability to track and measure the success of email and content campaigns, especially helping with our AB campaigns.

Cons: There's definitely a learning curve for Pardot. While you can search around and eventually find the information/detail you need, if you don't know where to look, you might spend quite some time to find stats.

good

Nov 28, 2017
3/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
1 / 5
Customer Support
2 / 5
Value for Money

Pros: The Pardot product is a great way to send out marketing content to large, opted in audiences. The email templates are customizable and the software is easy to use.

Cons: Not many integrations, also reaching out support teams is not that easy and straightforward and takes time

Complex but powerful

Nov 17, 2017
4/5
Overall
2 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money

Pros: Lots of options available, powerful framework for marketing automation, rich forms that can be embedded to accomplish a lot.

Cons: Like all Salesforce products, it is extremely complex and not made for implementation without some serious technical chops and/or a partner.

Pardot

Nov 17, 2017
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
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Comments: Overall, great software and user friendly!

Pros: The Pardot product is a great way to send out marketing content to large, opted in audiences. The email templates are fun and the software is easy to use.

Cons: The only thing I did not like about using the Pardot software is that you must ensure the each contact is already opted in prior to emailing them. You cannot just send out purchased lists.

Overly expensive for the features, almost zero Aus support.

Nov 15, 2017
2/5
Overall
4 / 5
Ease of Use
2 / 5
Features & Functionality
1 / 5
Customer Support
2 / 5
Value for Money
Likelihood to Recommend: 1.0/10 Not
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Pros: The UI is fantastic and super intuitive. Feels good to use, which is important as we use this daily.

Cons: Implementation was cookie-cutter and conducted by a Third Party, which didn't take into consideration any of our business processes. As a result, we lost the ability to fully automate a large portion of the platform. Support is the absolute worst. Their live in-app chat has now disappeared completely, but even before this it was impossible to reach anyone or get a decent answer regarding most problems. Forget about their Knowledgebase, as you need to buy a separate Salesforce licence to access it. Warning: If you're buying this, you will NEED a technical front end developer to integrate it properly into your website, design forms to match, build email templates and landing pages. You COULD use their stock templates, but they're not device responsive and are super bland.

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We moved over from salesfusion to Pardot and have been much happier with this product

Nov 15, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: - Less buggy than other email marketing platforms
- Integrates with SalesForce
- Excellent customer support

Cons: - Unable to use emojis!
- Unable to send emails easily to opens or clicks from previous campaign. You have to manually create lists and upload them.

Great that it syncs with Salesforce, but not the best email service out there.

Nov 07, 2017
3/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
2 / 5
Customer Support
2 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: It's great how it syncs with Salesforce. Importing new lists is easy and so is creating automation rules.

Cons: It does the job, but it's design functions and usability for email aren't stellar compared to others that are way cheaper. Other email builders like campaign monitor, mail chimp and Hubspot have better design options and are much more straightforward!

Pardot allows you to track your website marketing

Nov 07, 2017
5/5
Overall
2 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: Pardot makes it so that you can understand who is using parts of your site and how without it being complicated.

Cons: I wish the salesforce and Pardot sync worked a little better. You would think it would be easier since they are both SF products.

The best B2B Marketing Automation tool

Oct 25, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Comments: Overall excellent.

Pros: Way more than just email. Pardot is a full force marketing automation tool. Everything from page tracking to form building to file downloads, It is by far the easiest to use tool I've experienced. In addition to the above, it's an excellent email tool, complete with record assignment, auto responder, integration capabilities.

Cons: Too frequently there is system down time that impacts message sending and performance. To date, this has been simply in convenient and has not crippled any critical operation.

Has potential but very complex to set up and manage

Oct 12, 2017
3/5
Overall
2 / 5
Ease of Use
3 / 5
Features & Functionality
2 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: This can be a good tool to use for automation as you can import contacts and add them to lists and drips fairly easily. It's also good for integrating with custom forms and landing pages and you can create custom campaigns, links etc. High level, it really helps connect everything together from the first visit (including the pages they viewed) and every subsequent touchpoint from then on (but reporting on this falls into the "Cons").

Cons: Pardot is a difficult tool to set up and manage and their support through the process is quite limited. Their chat seems to fill up by 9 am, and although they offer courses to train you how to use their product, they charge for it. Although it is a powerful tool, their reporting capabilities are very behind, and while they capture every touchpoint, there is no way to roll up that data to gather insights or report on it.

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Marketing automation at full capacity

Oct 11, 2017
4/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: Great product for enterprise level companies. Pardot is a full-service marketing automation tool that really has all the bells and whistles. The reporting is impeccable.

Cons: Pardot can be a little tricky to get used to because there's so much functionality. At times in designing emails, I also found it to be a bit slow/buggy/glitchy, something I wouldn't expect from a product this expensive.

Recently purchased, easy to use and has the functionality.

Oct 11, 2017
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money

Pros: Pros about this product software is how Easy to use it is. Everyone likes it and uses it alot. Also new employees enjoy it.

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Great email marketing software to hook up to Salesforce

Oct 06, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The software is easy to set up, and easy to use. The initial training program was excellent. The visibility in Salesforce is great.

Overall: More streamlined email marketing efforts, greater visibility on customer communications.

Good basic functionality and Salesforce integration

Oct 03, 2017
3/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: Integrates well with Salesforce
Most functions for email automation are there
Customer Service is better than most

Cons: In a multi-business enterprise does not integrate well with preference center. We were unable to track preferences of multiple product categories and businesses with Salesforce.
Once a user opted-out to get her back into the system is impossible, must call Pardot for that.

Incredibly Powerful and Flexible

Sep 17, 2017
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The UI makes seemingly complicated things, like drip campaigns, accessible. There is an almost endless variety of rules that allow of incredibly detailed campaigns. Integrations with CRMs and other tools are very easy to set up.

Cons: Many training resources are old and have not been updated for the current UI. Submitting tickets to customer support can be cumbersome and it may take a while to hear back from them

Pardot has been fairly easy to implement and the functionality is great for B2B

Sep 08, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: I do like the user interface for than some other automation platforms, they're pricing structure works well for us, and you don't have to buy tons of add ons to get full functionality you should definitely have in marketing automation like paid search, seo, and social tools

Cons: This software isn't as customizable as it could be, would like to be able to use query string parameters and lookup fields for custom objects

Good value for money and a reliable service

Sep 07, 2017
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
Likelihood to Recommend: 7.0/10 Not
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Comments: If Salesforce delivers on their promise to improve the reporting - and don't try to charge extra for it - the solution would be much stronger.

Pros: Great value for money and has helped us take our marketing campaigns to the next level. Seems generally robust and integration with Salesforce improving.

Cons: Integration with Salesforce is still a work in progress (after several years), especially around reporting. Terminology is confusing and reporting at campaign level weak.

Pardot makes building a drip campaign a breeze

Sep 06, 2017
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I love the engagement program it's easy to set up and the reporting features tell me what's working and what's not.

Cons: The customer service hasn't been the best since they removed the chat support feature. Now the only support is via email or open hours.

Good platform if you don't need robust features.

Sep 06, 2017
4/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I like that it is Integrated with Salesforce. I also appreciate the value and features you get for the price.

Cons: I would appreciate if the dynamic content functionality was more robust. I find that it is lacking in comparison to other platforms.

It's good but sometimes too complicated

Sep 06, 2017
4/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: I like that it's easy to track the data behind reports. For instance, the email data reports are very valuable for me to analyze trends and best practices.

Cons: I do NOT like the email builder within pardot. It's super complicated to build a good looking email and we frequently have to using CSS coding to make changes to the templates.

Great automation tool for companies looking to scale email marketing and nurture programs

Aug 29, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: Overall great product. Excellent value for the money.

Pros: Ease of use, lots of functionality (nurture campaigns, social posting, salesforce integration, lots of automation opportunities)

Cons: Customer support is still strong but not as good as it once was (used to have customer support chat feature but recently got rid of it). Better integration of Pardot campaigns with Salesforce campaigns would be great. More integrations with other tools.

Used Pardot to handle mass mailings

Aug 15, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: The best feature is that you can send the same email to hundreds of email addresses. This speeds up our work so much.

Excellent Marketing Software!

Aug 14, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: Overall, I have thoroughly enjoyed using this product and would recommend it to any business looking for a savvy inbound marketing strategy!

Pros: Ease of use, intuitive design, excellent (and abundant) reporting features, several tiers of customer support and a thorough knowledge base, communicates incredibly well with Salesforce (naturally) and is chock-full of helpful and user-friendly templates and creation wizards that make each element flow unto each other, all with a set of very prudent organizational tools!

Cons: I really don't have much to say in the way of cons - it was a learning curve getting started, but coming from a rather mundane marketing background with little experience in such a complicated software, it was honestly relatively easy to pick up, particularly when partnered with an implementation expert!

Pardot is an extremely flexible tool that I have come to really enjoy using

Jul 31, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Soooo many options. Very flexible set of tools lets you adapt Pardot to your end goals. I have been able to use Pardot in several very different scenarios to a high degree of success. (BTW - it's kind of cool how my colleagues throw problems at me and I'm like, "Hmmmm...Pardot has a tool for that...here, let's do this and that and bingo! Success. Done. What else you got?")

Clunky tool with limited capabilities

Jul 27, 2017
3/5
Overall
1 / 5
Ease of Use
1 / 5
Features & Functionality
1 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 1.0/10 Not
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Pros: I like the insights that you get from sent emails. It's not better than many of the tools out there but I appreciate the simplicity of the reports that surface only the data you need.

Cons: Pardot jargon is different than other tools terms for marketing automation.

When something breaks, it's hard to identify and even harder to fix

Programatizing emails is harder than it should be. And having to create multiple email templates seems inefficient.

Overall: It's cheap. Like almost free with our SFDC subscription. Makes it hard to rip and replace when you're a small team.

I breifly work with Pardot for a contract position. I found it very easy to learn as the product is intuitive.

Jul 21, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Easy of use, features, online learning tools, very little knowledge of HTML is need to create email campaigns.

Cons: Forms are not as flexible as I would like. Landing pages are semi complicated to build. Event module difficult to use.

100% YOY Increase in Leads with Pardot and Salesforce Intergration

Jul 20, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Comments: We've been using Pardot for years to manage emails and landing pages, but once we added Salesforce, we saw a dramatic increase in Pardot's usefulness. Having the ability to score prospects' interactions on the web and easily hand off warmed up leads has made a real impact.

Pros: - Once you have solid templates built, creating new emails and landing pages is very fast - Integration with Salesforce is solid, no issues with data sync in either direction - Automation rules (especially b/t Salesforce and Pardot) can take care of a lot of mundane tasks without needing to remember to do them

Cons: - Getting started with the Program can be tough because there is so much it can do - Reporting on data can be difficult to figure out. Not on a per-email basis, but rather on Campaign-level performance. There seem to be multiple places to get information and they don't always match up. - Landing page templates are not responsive. Seriously! You have to have a web designer built and import them to be useful

A very robust marketing automation tool that gives you multi-level insights.

Jul 18, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
2 / 5
Customer Support
4 / 5
Value for Money

Pros: It has tons of features and allows you to set completely automate client acquisition, connecting with the Salesforce CRM. Salespersons don't even need to get involved until the prospect is primed and ready.

Cons: It take a LONG time to master this one and the customer service on the product is horrible. You have an account exec that's supposed to be your point of contact and I highly suggest you contact them before calling the outsourced help line.

Great marketing automation tool, but lack of support has lead to issues.

Jul 13, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
1 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: The marketing automation features are best in class. They allow any larger marketing department to be more efficient and effective. The program is easy enough to use for anyone who has ever done any marketing email or automation and the program can be a great tool.

Cons: Getting customer support has been problematic. My company has issues with email delivery to certain ISPs and we have reached out to Pardot for help on several occasions. We have not received too much help.

Ok Product, Leaves Much to Be Desired

Jul 11, 2017
3/5
Overall
2 / 5
Ease of Use
3 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 3.0/10 Not
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Pros: The Salesforce integration is solid, as one would hope, considering they're owned by Salesforce. Good functionality and certainly gives someone who knows what they're dong the power to build some excellent campaigns and automations. The reporting is pretty good.

Cons: The landing page and email builders are a joke, one of the worst in the industry. To do anything decent, you'll need a talented web developer. There's just so many solutions on the market that blow Pardot out of the water in this area. The form builder is better than the landing page builder, but nothing to brag about. The drip campaign builder is powerful, but a user experience nightmare.

Everything has a learning curve

Jun 26, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: Pardot's just great overall, every tool has a grace period of learning and individualizing the use - you can't always read a KB article and have things humming, you have to hit the dirt face first a few times, show some humility, not break the law and find your fit with how you use it most effectively.

Pros: Once you understand the areas of Pardot and how affective they are throughout the areas of your marketing efforts and establish a synergy it's a great tool that's used frequently to solve and offload processes from other, potentially costly systems.

Cons: My con is a con that anyone would have, it's a different UI, capabilities are different in some contexts, and it really just takes a matter of time to feel it out and get comfortable with. If time is that bad of a con, than we'd all have a bad wrap. I do with their integrations were a bit long but with most things going to Salesforce and Pardot having a bond with it, we can solve things through that channel.

Horrible product, customer support, and contract.

Jun 12, 2017
1/5
Overall
1 / 5
Ease of Use
1 / 5
Features & Functionality
1 / 5
Customer Support
1 / 5
Value for Money

Pros: We have fully implemented Pardot into our sales and marketing teams. We use everything from landing pages, forms, custom redirects, email templates, email automation, and their gmail plugin. It does¿t meet our sales and marketing requirements.

Cons: In less than one year we have opened 42 support tickets with Pardot. Many with no resolution. After determining that the product simply doesn't work we are transitioning to their competitors. Pardot is still forcing us to pay licensing fees even though their product failed to function. Do not use.

Stand Out Issues:
- The Gmail plugin simply doesn't work. Activity is not consistently logged in SalesForce. We have reported the technical issue many times to their support.
- They cap uploaded assets (Ex: images) at 100 MB storage. This is ridiculous. When we hit the cap they wanted to charge us 4K to increase storage.
- Poor reporting on emails:
* Missing data on 1:1 emails. Direct emails sent via the Gmail plug-in.
* CTR doesn¿t show for under 1% in engagement studio > Requires us to click down into each email template to pull report and export details to do a side by side comparison
* There are no reports generated for engagement studio (only drip programs - old feature now retired)
- Can't track replies on emails > can¿t gauge performance
- Recurring issues with Engage in Gmail and Engage Alerts (holds up the sales team from their day-to-day tasks)
- Poor UX in Engage via gmail for sales team (cannot organize 1:1 templates by folder)
- Limited on engage logic, can only use prospect fields. We can't use opportunity or account data in automation.

Overall: None

Not as simple as expected ed

Jun 07, 2017
2/5
Overall
1 / 5
Ease of Use
2 / 5
Features & Functionality
2 / 5
Customer Support
1 / 5
Value for Money

Pros: To be 100% honest, the only pro to this service is that fact that it can get the job done other than that, it's nothin you can't find elsewhere; perhaps simpler. The program has potential but lacks provisions.

Cons: The software is not user friendly , when working with a team of 20-30 people ; with varying degrees of tech awareness, it makes using a service like such incredibly difficult . Additionally I feel the program needs to revamp its approach.

2nd best marketing automation experience

Jun 01, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I like the engagement studio, and the overall general features of Pardot. The user interface is very good.

Cons: It's missing some key features that Hubspot has - or has very pared down versions of those features.

Overall: It's a great marketing automation platform. I think it's probably truly amazing for people who use Salesforce because you'd have a full integration. For me, it's the second best platform I've used - Hubspot has some standout features that work for me that Pardot's missing. But overall, this is a great product that's relatively easy to use (as marketing automation platforms go), and it should definitely make anyone's short list.

Using pardot and salesforce

May 30, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: There is so much to learn. I have two employees earning badges working toward certification. I need a better understanding of some of the products like Lightning. Google analytics

Pros: Managing drip campaigns and the ability to consistently market to large groups of leads and PROSPECTS is great.

Cons: I wish salesforce emails had the same functionality as engage emails. I like using engage alerts but I do not have that in salesforce. I have created dynamic templates for delivering content but in salesforce not pardot.

Pardot revolutionised our marketing

May 16, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Pardot automated the prospect warming process. We've set it up to respond to quotes, alert internal staff and add them to a mailing list. The mailing list is the automated and changes based on their actions. Eg. if they enquire about product A in a week we send a follow up email about product A. If they click a link in the email we send them a second follow up the next day. If they didn't open the email then we send them an email about product B a week later.

Cons: The biggest drawback is Pardot works best with Salesforce. We have salesforce and it's great but for people without salesforce it might be an added expense.

Overall: Automated forms
Automated form responses
Automated email tracks
Responsive email tracks

Lead Automation Platform attached to SFDC

May 13, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: If a great lead automation system wasn't good enough as it is, try adding that to a CRM that is pioneering the industry. Pardot packs all the power of the SFDC platform into a lead automation platform.

Cons: The user experience matches Salesforce and can be a little stale. The ability to customize screens and pages with point and click tech would be nice.

Not for beginners

May 01, 2017
3/5
Overall
1 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: The tool has a lot of capabilities, it's nice that it's a Salesforce product. The drip functionality was just was just upgraded and improved, I think that helped its usability.

Cons: It's very cumbersome and not at all intuitive. I would not recommend this as a first automation tool for teams just dipping their toe into it.

We've had a fantastic experience with Pardot

Apr 30, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: Pardot is reliable and easy to use, and has helped our organization objectively measure return on investment in marketing automation. I can say with certainty that last year 50% of the net new revenue opportunities we won were tied to marketing automation via Pardot. I only need support from Pardot's customer service team about once per year, but when I do, they are friendly, helpful, and efficient in their responses.

Pros: Easy to Use Easy to Train On Pardot makes it easy to measure a return on investing in marketing automation. The tool is reliable and performant, and the Pardot team's customer service is outstanding.

Cons: The Client Advocate email domain was terrific -quick and helpful customer support for usage-related questions. I'll be very sad to see this deprecated and replaced with the success community.

Best Outbound Marketing Tool

Apr 20, 2017
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: I have been using Pardot for more than 4 years and I must say it's a great software.

Pardot has come up with lot more cool features over years. I especially love their engagement studio feature - simply the best to nurture cold prospects.

underwhelming

Apr 13, 2017
3/5
Overall
3 / 5
Ease of Use
2 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 4.0/10 Not
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Pros: email marketing templates are helpful and time-saving

Cons: emails end up in spam folders much too often; cannot say with confidence that it is worth the money.

Overall: I have used Pardot for several years, but it stills leaves some to be desired. While the distinctions are clear, it doesn't seem to offer a marked advantage over free email clients, especially for a SMB.

Recommendations to other buyers: improve baseline functionality to the point that it has a clear advantage over free solutions on the market.

Streamlines the process of sending clients marketing collateral

Apr 13, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Comments: We have the Pardot integration with Salesforce. Our marketing team uploads marketing material into our client base. I'm able to send out selective collateral to specific personal versus just blasting everyone in a customer account. We have different messages so using the Pardot integration makes it easy to send the document to that person as an email versus as an attachment. Our marketing team also sends out by monthly material as well to a define target of clients.

Pardot is a Very Good Automation Platform

Apr 12, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Comments: I have used Pardot for more than 2 years now. It is a very good marketing automation platform and has the best Salesforce.com integration, particularly now that Salesforce owns them.

Great for quantifying prospect engagement!

Apr 12, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Great for knowing that clients are interested.

Cons: A high pardot score does not always mean they are very interested in your product.

Overall: Pardot will score a prospect on the level of engagement they have with your website. The higher a prospect scores, it's more likely that they are interested in your product. Makes it easy to know when to reach out to older prospects.

Salesforce Users Should Strongly Consider Pardot

Apr 06, 2017
5/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: Love working in it daily!

Pros: If your sales team has a high volume of leads/contacts (1million+) Pardot has an awesome feature call Engage Alerts which will help your sales reps filter out prospects/clients with the most activity in real-time. Especially, good when an email campaign goes out.

Cons: You need to setup your campaigns the right way, the first time. If you don't, it's hard to go back and restructure.

Marketing Automation for price conscious organizations

Mar 30, 2017
4/5
Overall
5 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Comments: Pardot has a lot of base functionality that sets it apart from email platforms like Mailchimp and the like. It also provides better integration with Salesforce than hubspot and other less expensive CRMs to give your organization with a complete picture of the sales funnel. Pardot provides email templates upon sign-up that are easily customizable for specific needs. You can test this emails to internal lists and with its integration with Litmus you can view how different clients and platforms will render you email before sends. Landing pages and form are an easy way to collect leads, track conversion points, and keep the source of a lead. Forms enable you to send auto-response emails, notify teams or sales reps, and assign leads to the correct person. The can also send leads to a Salesforce campaign with detailed member statuses to provide for multi-touch attribution. Landing pages are easy to build, add Google analytics or any other tracking code and deploy. Automation rules allow you to keep your database clean and ensure that all prospects are going to the right place, tagged correctly, and scored appropriately. Dynamic content is an excellent investment as an add on to allow you to use one template but change messaging based on known prospect information. No need to create 5 different emails or landing pages for industry segments, just create on template and use the dynamic content feature to show messaging that applies to them.

Pros: Intuitive UI, great functionality for the price, native integration with Salesforce, dynamic content add-on. Automation rules that can help keep the system clean and prospects updated.

Cons: Limitations within automation rules for mutli-variable updates. For example - Loading a tradeshow list with campaign member statuses in SFDC. I would like to upload in one automation rule to say if X campaign status, update to this campaign in SFDC for X status, within the same rule I would like to add all of the other statuses with specific completion actions instead of having to run 1 rule for each status. Dynamic content should be able to trigger via a URL parameter and not just a known prospect field.

Pardot - automation

Mar 15, 2017
2/5
Overall
2 / 5
Ease of Use
2 / 5
Features & Functionality
1 / 5
Customer Support
2 / 5
Value for Money
Likelihood to Recommend: 4.0/10 Not
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Comments: Hard to get help from SalesForce Pardot with the right setup. I use this program in Sweden and maybe you are short of people with the right competence

Pros: Easy to connect to SalesForce

Cons: User interface and reporting

Joseph's Review

Mar 14, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Easy to use, simple enough to learn without prior crm software knowledge. I learnt most of it after about a week or 2. Very user friendly!

Cons: If it could be cheaper I think it would be used more widely. Although i do find this product to be value for money, I would like to see the price drop comparable to other products.

Excellent customer service

Mar 13, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: I had a lot of comprehension issues, but every time I get stuck, I call to the customer service, and I receive a very useful responses.

Deliverability issues

Mar 13, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Comments: Set up was fairly simple, though it took several months. The syncing is seamless, which is wonderful, and there are so many resources to learn how to use all of the many functions of the system. Unfortunately, though we've been able to build elaborate drips and beautiful emails, we found that they often are not actually making it into the inboxes. Our deliverability and response rate have dropped significantly since making the switch

Glad we chose Pardot

Feb 27, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: We selected Pardot over 2 other well-known marketing automation options. After using Pardot for the past several months, I have found it to be fairly easy to use and powerful. There is a learning curve, and the best way to learn is to use it often and try new things (e.g. - engagement studio). There are lots of webinars and support materials available and the open office hours is usually helpful (although not always the most convenient since you have to wait in a queue before getting your question addressed and have a limited window to do so as others are typically waiting in the queue as well). Overall I am pleased with Pardot and hope to get even more out of it in the coming months. I would recommend it for marketing automation.

Pros: Powerful. Generally easy to use. Reporting/metrics. Integration with Salesforce.

Cons: Lack of live support outside of open office hours.

Must have tool for any marketing team

Feb 08, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: The ability to scale a marketing team's effort has never been made easier with Pardot. Super easy to use and totally worth the investment.

Pros: Tracking ability Implementation of nurture campaigns Automation rules that remove the manual steps of "what happens next" after a lead are generated.

Pardot is Good But a Work in Progress

Feb 07, 2017
3/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: It's attractive app-style interface

Cons: Functionality is down a lot and we need to reach out to customer service often

Overall: Pardot is a good starting point but the flexibility is lacking in certain areas. Often times there is more flexibility required, for example, when creating email templates that one would need to have HTML knowledge to accomplish. The interface is easy on the eyes, so that's a plus. Functionality is often down, in my experience and requires us reaching out to customer service to troubleshoot.

Pardot - Working Well

Feb 07, 2017
3/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money

Comments: I am still a new user to Pardot but with my minimal use have found it to be a good asset for our team to use with email communications.

Most Effective Marketing Automation Tool

Feb 01, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Comments: Really great product through features and functionality. It is a great tool for those companies that have a need for such a tool. The tool is easy (it's required to get used to this software) to use and has tons of nice features.

Overpriced

Feb 01, 2017
3/5
Overall
2 / 5
Ease of Use
4 / 5
Features & Functionality
2 / 5
Customer Support
2 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: Lots of great features

Cons: Lots of other marketing automation software have the same features and at a much lower price point.

Overall: Pardot is overpriced, but it will get the job done. Even after getting the product at a significant discount, I still feel like the product was overpriced. There are much cheaper marketing automation options out there that match Pardot's features and functionality.

Recommendations to other buyers: Haggle like crazy with them! I think they know they're overpriced, so you can probably negotiate a deal that is far below the list price. If they won't give you the price you want, walk away and find another software to use.

Great tool for streamlining lead nurturing and follow up

Feb 01, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Comments: While my experience with Pardot has been rather short, I have found it to be an incredibly helpful resource to connect the marketing and sales team. Ability to nurture leads with emails, newsletters, etc and have a score to qualify them as ready for the sales team has been a great asset.

Robust

Jan 26, 2017
4/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Comments: Our company opted to roll out Pardot to expand our B2B marketing efforts within Salesforce. The interface is robust with a strong lead ranking system. However, once enrolled, our only option to overcome the learning curve and capture ROI on Pardot itself were to hire an outside firm. As with its competitors, some functions are simple and intuitive, while some are not.

Pros: Functionality Lead ranking

Cons: Steep learning curve Little training (without enlisting and paying for outside consultants)

Great Automation Marketing tool

Jan 25, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: I have used other systems before but Pardot by far out does any of their competition. Great tool for automating the client experience throughout the sales process. We use it for implementing new clients too and the notifications are a huge timesaver.

Pardot Review

Jan 24, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: I have been using Pardot for almost 2 years. I am very impressed with the changes and updates. Pardot really helps make sales/marketing a little easier with tracking and keeping files on your leads/contacts.

Pros: How it stores your information and keeps track of your leads/contacts.

Cons: Issues with Salesforce and the 2 of them reading off each other.

Recommendations to other buyers: Learn as much as you can when you can!

Not as Easy or Intuitive as Similar Software

Jan 24, 2017
3/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
1 / 5
Customer Support
2 / 5
Value for Money
Likelihood to Recommend: 2.0/10 Not
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Pros: You can create email campaigns based on behavior.

Cons: Customer Support is lacking and the functionality is complicated.

Overall: We switched from another software to Pardot and realized that some of the expected functionality is missing. What I mean by that is we didn't ask about certain items that we "figured" were there and when we got into the meat of setting up email marketing we became extremely frustrated. Additionally, I didn't realize how spoiled we were with customer service. We were told that there was online chat help but apparently right when we got started it became unavailable for our plan. Little things like only being able to choose a Day to start the email campaign versus a day and time is crazy. I find myself getting up at 6am to be able to start a campaign on time because that's when my target audience is checking their email. If I create my campaign at 3pm on Thursday, my only choice is to start it the same time on any given day in the future. Additionally, the list segmentation is more complicated than it needs to be. Overall, it does allow you to create campaigns based on behavior and score your audience, etc. However, everything is more complicated and the customer support is lacking. There are better softwares available with better customer support for less money.

Recommendations to other buyers: Make sure you do thorough research about the functions that are most important to your company.

Pardot Review

Dec 16, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: Pardot has allowed us to streamline our email marketing communications while leveraging insights and activities to empower our sales team. The interface for sales reps is easy to navigate and allows them to focus on prospects with high priority. The Engagement Studio offers automation triggered by buying behavior to mitigate some outbound sales efforts. Page Actions, Custom Redirects, and Notifications are easy to manage and provide instant feedback on customer actions. We have our platform integrated with Salesforce, and the lead assignment rules work well. It is a little bit surprising that the amount of custom privilege sets are very low given that Salesforce is the exact opposite, which does lead to some confusion when dealing with overlapping products and representatives. There are some functions I wish we could allow sales reps to utilize (like read-only Segmentation Lists) without having to bump them up to Marketing status. Overall, Pardot has been an excellent tool as we grow our brand and business.

Pros: Email execution and reports Connection to Salesforce Engagement Studio / Drip Programs Page Actions (domain tracking) Clean, easy UI Custom fields

Cons: User privilege sets Mobile-friendly templates

Powerful Marketing Automation Platform

Dec 14, 2016
5/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The updated interface is wonderful. I also really enjoy the new Engagement Studio when compared to the older drip programs. It's powerful and automation rules, dynamic content, drip campaigns and more really add a lot to your marketing department.

Cons: It can definitely be pricey.

Overall: Pardot can be very powerful. It can do quite a bit, including manage email marketing, lead segmentation, lead tracking, lead scoring, nurture campaigns and more. Best of all, it syncs perfectly with Salesforce.

Recommendations to other buyers: Have a plan and make sure you utilize this fully. Also, ensure Marketing and Sales are aligned and communicating.

Expensive, overly complex, and still lacking basic features

Dec 13, 2016
1/5
Overall
1 / 5
Ease of Use
2 / 5
Features & Functionality
1 / 5
Customer Support
1 / 5
Value for Money

Comments: We were pressure sold on pardot even though we are a consumer-facing company. They sold us on the premise that it could do everything and more. Additionally they sold that the integration is superior to other solutions because it is owned by SFDC. That's also untrue. It really has only one purpose, to convert a prospect to a sales call. So I suppose if that's your use case, it may work. If you want to remarket a close lost opp, that's a hassle. Want to mail merge unique links from custom fields and track them? Well, you can't do that. Want to add a 15 minute time delay to an email? Can't do that. Want to A/B test within a drip campaign? yup you guessed it, can't do that either. Want to email existing customers to upsell? That's a nightmare. And the support has not been great - they only contact you when you go over the limit. No offer to help. My recommendation would be to use anything but Pardot.

Salesforce Admin's Review of Pardot

Dec 13, 2016
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: As the marketing platform for Salesforce, Pardot's functions very well as a means for trackable communication to prospects. There are minor frustrations like the inability to recall an email once it has been sent to a list of prospects but overall I am very satisfied with this product.

Pros: Easily identify interested prospects based on standard reports Pardot generates daily and weekly.

Cons: No email recall. No email template that is best suited for both a mobile and a desktop stage.

Recommendations to other buyers: Utilize the knowledge base articles - they are extremely helpful!

Awesome Tool for Marketing Automation

Dec 12, 2016
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: Pardot has been a great tool for us to use and has helped the business grow. Its lead scoring and email campaign automation functionalities have been very useful to us and the team. It has a friendly UI and is intuitive. The product as such has added some good functionalities recently which brings it up to par with other Marketing automation tools available out there. It syncs with Salesforce seamlessly and the sales reps love the visuals it provides at the detail page level. Their pricing structure is a little difficult to understand.

Pros: Scales well, robust, clean UI

Cons: Pricing Structure

Pardot - Perhaps Not There Yet

Dec 09, 2016
3/5
Overall
5 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Comments: We had rolled out Pardot but then decided to go with Marketo. Pardot was not scaling well as our lead database grew. Till the time we did not have such high volumes the tool was working really well for us. But within a few months, things started to fall apart for us unfortunately. As you may know that Salesforce has taken over it. I believe it has now improved tremendously so please do check where they are at this point. At the time we used it, it was there.

Pros: Great UI Easy to configure Easy to manage Lead Scoring Salesforce sync

Cons: Doesnt do well with large volumes of data

Recommendations to other buyers: Do your research on how it scales.

Easy tool, great fit, great value!

Dec 08, 2016
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: All of the functionality. The flexibility and the ease of use (once you have been trained)

Cons: It took us a bit to get trained on the tool, they way they use terminology and how they have things set up are very different than what most tools utilize. But once you understand the lay of the land it is super easy to use and set up.

Overall: We were already using Exact Target and SalesForce. Adding Pardot to our suite of tools has really elevated what we can do for our B2B marketing. After the initial learning curve (plenty of vendors to help with training if needed) once we got up and running this has freed up so much time to focus on other areas but it has also GREATLY increased our leads, the value of our leads and our conversion rates. The tools is pretty easy to use one you get the lay of the land!

Great Marketing Automation Tool

Dec 06, 2016
4/5
Overall
5 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: Pardot after its acquisition has a lot of really good features. Obviously, its Salesforce integration is solid and the UI is fresh and clean unlike Marketo. It is very easy to configure and users get a seamless experience specially they see most of the data within Salesforce.

Pros: The UI is intuitive and user friendly Great things in its roadmap Since acquired by Salesforce, the support received is great

Cons: May not work well with too much lead data. Connect with your rep on its limitations. Internal reporting and dashboards arent that extensive. Integration with internal website.

Recommendations to other buyers: The product has good speed and its UI is neat and clean. Go for it after ensuring it will be able to handle your lead volumes.

Great entry level lead management tool

Dec 05, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: Huge fan, initially, of Pardot. Did all we could ever want, and really got us going with drip campaigns per each event we do, which is a few. Got us further down the road really understanding where each marketing $1 was going.

Pardot - A Great Tool for Marketing Guys

Nov 17, 2016
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Comments: Being working with so many tools for different purposes and learning ASAP is a tough job, Pardot is one of the tool which is very well designed in terms of using it, configuring it and getting ready for the end users as well. Simple Clicks, Drag and Drop makes it one of the most powerful tool in the market, and gives a tough competition to the similar products

Pros: Highly Configurable Drag and Drop Designing Analytics and Tracking Connectors Profile and Grading

Cons: Must allow the users to have custom CSS for designing the templates for Emails and Forms

Recommendations to other buyers: Very nice tool for marketing activities, like email tracking, website tracking, capturing leads from different sources and syncing those with so many number of systems will definitely help you and your marketing team

Pardot is Great

Nov 11, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Easy to pick up quickly

Cons: Sync with CRM can be complex. Lots of details. Make sure you are involved in the integration from the start.

Overall: I've used Pardot in the tech and manufacturing industry and have found the tools to be intuitive, easy to grasp and accomplish what I need to do (build campaigns, generate leads, nurture prospects and enable sales teams to close more business faster.

Recommendations to other buyers: Use it daily. Make sure your reporting is accurate right off the bat.

Parrot less than satisfying

Nov 09, 2016
2/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
1 / 5
Customer Support
2 / 5
Value for Money

Pros: It's better than nothing, I suppose.

Cons: Of all its many problems, how much you need to pay to get support other than by email with a 3+ day turnaround is outrageous.

Overall: Using other marketing automation systems, Pardot is far behind the curve missing decent organization and a mixture of capabilities. They seem to miss the concept of modern inbound marketing. The claim that they are better because they are so closely tied with Salesforce is horribly misleadig, other MA systems work just as well with SF.

Recommendations to other buyers: Keep looking,

Lots of Features and will bring our fuel company to the next level in marketing

Nov 08, 2016
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money

Comments: We just recently implemented sales force and have connected pardot. We haven't yet setup all the field connections or delved into engagement studio yet, but reading up on it is exciting! We are looking forward to connecting everything and getting our old school marketing to the new age! We hope to have all connections and campaigns setup by the end of the year. Looking forward to seeing how this product changes our company!

Powerful Marketing Automation Tool for Small Business

Nov 03, 2016
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: automation, reporting, metrics, custom URL redirects, Sales Force integration

Cons: duplicate email issue, also there is so much it can do but sometimes it is a challenge to identify the best way to use all of the features.

Overall: We started working with Pardot about two years ago when we first implemented Sales Force. it was a great solution for the types of B-to-B marketing emails we were hoping to start producing more of. We have still not fully unlocked the full potential of the platform, but the more we learn about the automation capabilities and integration with Sales Force the more excited and eager to learn we get. Our biggest struggle is that in our business we have some accounts that will use the same email address, which Pardot does not allow. We will be setting up a training soon to help us better understand engagement studio so that we can start executing on some smarter campaigns.

The Best Marketing Automation Software

Nov 03, 2016
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: If you are a marketer and want to reach potential customers and current customers, this give you the most flexibility AND measurement tools!

Pardot Review

Nov 02, 2016
3/5
Overall
2 / 5
Ease of Use
2 / 5
Features & Functionality
Likelihood to Recommend: 5.0/10 Not
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Comments: Currently using Pardot. The product itself is ok and does some ok things, but the templates and working with templates is a bit cumbersome. The one very nice thing is that a lot of the previous mailchimp templates I had customized imported seamlessly so that was pretty awesome. Overall though its definitely not near as easy to use as Mailchimp.

Pros: I like the seamless integration of old Mailchimp templates. Scheduling out e-blasts is pretty easy and intuitive.

Cons: The system is clunky and building out custom e-blast templates leaves a lot to be desired. Its actually pretty difficult to integrate some of the features to make your e-blasting more effective and there doesn't seem to be much as far as training to help with that.

Recommendations to other buyers: I would definitely do a few trials on a lot of different systems and find the one that works best for you. If we were to do this one over, I am not sure we would have went with Pardot - seems to just be a bloated featureless, clunky system.

Easy to use marketing automation system

Oct 28, 2016
4/5
Overall
5 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 8.0/10 Not
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Pros: Simple to set up. Simple to get up and started without a lot of training. It performs well in the areas of email marketing, lead scoring, etc if you don't need a lot of customizations.

Cons: It's not as robust or customizable like Marketo or Eloqua but for a small team that just needs to get emails out, it works well. Their customer support has always been top notch.

Overall: Pardot is simple to set up and use. It's great if your marketing and sales team isn't looking for a lot of customizations.

Super simple marketing system

Oct 28, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: Lead management, attribution, email campaign creation... Pardot has it all, and relatively intuitive. Only issue they have is they were acquired by Salesforce ... which is a good thing from a $$ standpoint but they are now going to really just maintain their customer base rather than rapidly grow it. Cause essentially they are competing with other Salesforce products for budget at their customers. Also, they cannot scale with enterprises like Marketo.

Decent, but could have easier functionality for email templates

Oct 27, 2016
4/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money

Comments: Email templates in Pardot don't pull over as much as traditionally thought when you plan on using an "email template" in other products. This makes it so we have to redo a lot of the same setup steps for every monthly email we want to send out, even though all we needed to change on the email template was the date.

A solid competitor to Marketo

Oct 24, 2016
4/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Highly functional

Cons: It's not quite as awesome as Eloqua or familiar as Marketo

Overall: I've worked at companies who run Marketo or Eloqua in the past but helped a client through a recent Pardot implementation for the first time and was pleasantly surprised. The best thing it has going for are its deep Salesforce integrations. It has all the enterprise features you'd expect, from effective lead scoring to campaigns with a wide variety of triggers. In closing, my advice, as with all marketing automation tools is to take a good hard look at your strategy and know exactly what you are looking to achieve before you move forward.

Recommendations to other buyers: Go for it if your already big on Salesforce

Easy to Use Marketing Automation

Oct 18, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: Love how easy the product is to use while still being powerful. Also love how easy it is to receive help and support, and how responsive they are to making improvements.

Pardot is our outbound marketing automation choice

Oct 14, 2016
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality

Comments: We use Pardot weekly to manage our multiple email campaigns send to prospects worldwide. The smooth integration with Salesforce allows our sales team to keep track of which marketing activities resulted in customer conversion. We're been very happy with Pardot and the value it brings.

Highly Recommended

Oct 13, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Comments: As an institutional sales team of seven reps for an investment firm, we are reaching out to current advisors/investors as well as prospects - thousands of emails are being sent out each quarter. In the past we were using the Salesforce mass email tool until realizing that a better option was available. Pardot is so simple to use and has many more capabilities.

Pros: Each individual sales rep can easily create templates, mailing groups based on their Salesforce contact fields and specify which email address to use as the sender. Pardot's reporting system allows us to track who has read the email and the number of views of links or attachments. Scheduling and sending is very simple.

Recommendations to other buyers: This product is highly recommended by my team of seven sales reps to track emails to prospects and leads.

Good product

Oct 07, 2016
3/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: It's user friendly and gives alot of information.

Cons: not everyone uses it, wish it was more universal

Overall: Use for marketing purposes, user friendly, love the product and recommend to other companies, colleagues and friends

Recommendations to other buyers: keep on marketing the product!

Awesome Product

Oct 07, 2016
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: Has made marketing to our customers incredibly simple and increased our reach to several new markets.

Solid for SMBs

Oct 07, 2016
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Easy implementation

Cons: Some tracking is inconsistent with SFDC

Overall: Has been an easy to use solution for our company of ~100 employees. I would gladly recommend to any company our size.

Pardot for Salesforce is the optimal marketing automation tool

Oct 07, 2016
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money

Comments: Pardot has been an amazing tool for expanding on my Sales Cloud implementation. It accelerates value 100x

Leading Marketing automation product

Oct 07, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Ease of use
Great support from community

Overall: Pardot is a market leader in the Marketing Automation area, The product is easy to use and helps in increasing productivity of Sales team

Inside Sales Manager

Oct 07, 2016
3/5
Overall
2 / 5
Ease of Use
2 / 5
Features & Functionality
1 / 5
Customer Support
1 / 5
Value for Money

Comments: No help with support, rude during implementation. Do not like how it is not easy to maneuver through or pull reporting.

Application Developer I

Oct 07, 2016
4/5
Overall
4 / 5
Ease of Use
2 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Comments: We do not use it to its full potential. We would like to find ways to integrated a little more to our org.

THE SALSFORCE SOLUTION IS A GOOD CHOICE

Oct 07, 2016
3/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Comments: THE SALSFORCE SOLUTION IS THE BEST SOLUTION THE A CUSTOMER CAN ADOPT. ESPECIALLLU THE SW FOR SERVICE, MARKETING,. GOOD ALSO FOR THE IMPLEMENTATION VELOCITY. YOU COULD HAVE A FAST SOLUTION IN ANY MARKET YOU NEEDS.

pardot review ggod

Oct 06, 2016
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Comments: its good like the capabilities of marketing and lack sandbox or developer account so that we cna precisely tets an dmake things happen in paradot.

its very good

Oct 06, 2016
3/5
Overall
2 / 5
Ease of Use
1 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money

Comments: its good for life and technology perspective its changing the world. its innovation in software industry. its changing the way people think

Very customizable, strict on email policy

Oct 06, 2016
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money

Comments: They try to shut us down, but we'd be lost without them. Their 'permission based policy' is way too strict.

Easy to Use

Oct 06, 2016
3/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money

Comments: It has intutive UI and process flows help narrow down right results.
Overall it helps increase productivity.

Better than Marketo, but could be better

Oct 06, 2016
5/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Creation of any asset is really easy - simple WYSIWYG editor

Cons: Chat is rarely online
limited functionality (and a limit of) with automation rules

Overall: Pardot has been AWESOMELY better than Marketo. Really, my only problems are that the Automation Rules aren't as flexible as smart campaigns in Marketo (and they're limited - No If this, then that, but If this other thing, than have a different action). Additionally, the chat support is almost never on. Other than that, it's a marked improvement over Marketo - much more intuitive and user friendly.

Recommendations to other buyers: It's not perfect, but it's such a huge improvement over what we had before.

Pardot Chrome

Oct 06, 2016
3/5
Overall
1 / 5
Ease of Use
2 / 5
Features & Functionality
1 / 5
Customer Support
2 / 5
Value for Money

Comments: Attended a Dreamforce session and realized that Pardot does not work with IE and Chrome, only Firefox. I'm sure it will be fixed eventually, but poor experience so far.

Great product - easy to use

Oct 06, 2016
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Ease of use

Overall: We have been using for about 5+ years. Really excited to implement some new features after attending the 2016 Dreamforce Event

automation is key

Oct 06, 2016
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money

Comments: Pardot gave us the tools to automate our message and create consistency in the customer experience!!!