ActiveConversion

Pros: CAE has been using Active Conversion for the past 5 months, and we've found it to be an excellent means of tracking the success (or lack thereof) of particular ad campaigns. This allows us to tailor our budget and get the "best bang for our buck" when it comes to running such campaigns, rather than "taking a shot in the dark" and hoping that money spent leads to more money earned.

Cons: CAE already has an active website, and a Company Policy that is religious about following up on active requests from clientele coming in. ActiveConversion provides a once-daily report on website hits, that often comes in hours (sometimes even a day or two) later than we receive the lead on from our "Contact Us" button on our homepage, meaning that the person responsible for assigning incoming leads from ActiveConversion is often assigning leads that are already "old news". A real-time notification from ActiveConversion would be of benefit in this regard.

Overall: I have enjoyed using ActiveConversion, and I believe were it managed by an IT person (such as one responsible for our website) or a Sales Manager with strict authority for assigning leads to a team, this software would be of greater value. This is more a matter of ActiveConversions fit within our own Organizational structure than it is about the features of ActiveConversion.

Pros: ease of use

Cons: software not baked. Have tabs that are still being written such as statistics. Seems like newer software. But when I talk to people at AC they tell me the software has been around for 10years.

Overall: We were Pardot users, so familiar with what we wanted form a marketing automation package. Overall easy to use cloud based software. Better built for small to mi-size companies vs. Pardot. Still some issues with simple things, such as sending emails. Missing features such as the ability to create custom lists from data base of contacts.

Recommendations to other buyers: good for smaller/mid tier companies vs Pardot. More cost effective, better support.

Comments: ActiveConversion has provided us with a great trail of web tracking data that we've found extremely useful for understanding visitor profiles. Their means of transferring raw IP data into Company names & locations makes the prospecting job much easier.

I've been constantly dogged, however, by compatibility issues. We ended up having to change our long-used web form plugin simply because ActiveConversion could not find a compatibility fix. With the most recent update, we are again experiencing compatibility issues.

Custom service, overall, is wonderful. I always know exactly who to call. When I call the issue is carefully fielded and addressed right away. Their support email feature, though slow at time, is also helpful.

Overall, our experience has been satisfactory. The price needs to come down, however, as other tracking solutions are available at a much more acceptable cost.

Pros: Integration of many features - we can do so many things all in one platform.

Cons: It is expensive and the UI is a bit clunky in some respects and sometimes the technical support can be slow to respond.

Overall: Excellent support overall and a really well designed, unique platform.

Pros: User friendly-ness and fabulous customer service!

Cons: Nothing, really... It's an awesome product and company!

Overall: ActiveConversion has made my job so much easier. I'm a one-woman marketing department and I don't have the time or expertise to manage our Google AdWords, or SEO, and all that technical online stuff. ActiveConversion was like hiring another person for my marketing team, just at a fraction of the cost. They also offer an easy-to-use email program to keep in touch with our customers. That feature was a must and a huge selling point for my boss. I've learned so much from working with them, and we plan on working with them long into the future!

Recommendations to other buyers: Let them take care of your needs online. It will seriously make your life so much easier and increase your sales contacts with customers!

Pros: That you guys manage it for us and that you have been excellent at working cooperatively with my Marketing company.

Cons: Its like any software if you don't use certain functionality on a regular basis it takes a bit of poking around to find out how to get it done

Overall: Active Conversion has filled a difficult gap in our Marketing System. We had been struggling with maintaining the mechanics of our system to ensure it was up to date and delivering consistent experiences for those who interact with us through Digital Media. Their complete ongoing service has been first class with any issues or glitches being addressed quickly and thoroughly.

Pros: Easy of use

Overall: The system is easy to use and any additional help is easily found through the service help. Overall a great system with great service.

Pros: Visibility. There is access to much more information than traditional methods. Ability to nurture customers.

Cons: Its inability to integrate with our ERP software. For this reason we had to find another resource..

Pros: Does demand generation without the cost and complexity of other systems. Features keep getting added every couple of months.

Cons: Could use some features like advanced landing page creation.

Overall: Very good to excellent. Works good and support is responsive and professional.

Pros: The leads report that's emailed to me and the analytics.

Cons: The software is good. No complaints with the *software.*

Overall: While the software is good the people interactions are less than satisfying.

Comments: Active Conversion has been simply phenomenal for us, since we hired them to take over our online marketing campaign and web page design three years ago. Their platform is easy to understand and use, and best yet, it produces results. We've greatly diversified our customer base over the last 3 years, and even in a down-turned economy, we've stayed viable and profitable thanks to our marketing campaign.

Comments: We have had so much more website traffic and quote requests since ActiveConversion revamped our website. They send out regular/daily reports that are very helpful each day, and everyone is very responsive to any assistance I need. Highly recommend this company for your website needs.

Pros: That I did not need to do anything

Cons: none

Overall: We have had a noticeable increase in inquiries from all over the country, mostly from the east coast.

Pros: Its really easy to use, while being a very powerful tool for Marketing. Its made it easy for us to work with Sales.

Cons: I wish I could rearrange the theme and functions however I please

Overall: We needed a button to quickly export results as a spreadsheet. These guys made that happen quicker than you'll expect.