# ActiveIQ Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about ActiveIQ Software - reviews, pricing plans, popular comparisons to other CRM products and more. Source: https://www.capterra.com/p/86971/ActiveConversion --- # ActiveIQ Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) ActiveIQ ## What is ActiveIQ? ActiveIQ is an AI-enabled sales and marketing platform designed to help B2B companies improve sales efficiency, shorten the sales cycle, and generate qualified leads. Utilizing advanced intent data and digital fingerprinting technology, it provides visibility into prospect behavior, enabling sales teams to focus on high-value opportunities. A key feature is AdCONNECT, an advertising technology that delivers a high conversion rate and significant ROI compared to conventional campaigns. Tailored for industrial, manufacturing, energy, and other B2B sectors, it transforms online ads into a steady stream of leads. The platform also offers an ABM solution for targeted, personalized campaigns for valuable accounts. Its RunbookAI process identifies opportunities to facilitate the sales cycle and fill the pipeline, allowing sales teams to focus on closing deals. ## What is ActiveIQ used for? [Lead Management](https://www.capterra.com/lead-management-software/)[All-in-One Marketing Platform](https://www.capterra.com/all-in-one-marketing-software/)[Contact Management](https://www.capterra.com/contact-management-software/) Top alternative Featured Overall rating Based on 14 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $1995 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for ActiveIQ?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.activeconversion.com&name=ActiveIQ) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### ActiveIQ 4.4 (14) VS. [4.6 (5,953)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting Price $1995 Flat Rate, Per Month Starting Price $9 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (14) Ease Of Use 4.5 (5,903) Value For Money 4.3 (13) Value For Money 4.3 (4,531) Customer Service 4.7 (14) Customer Service 4.4 (4,328) ## ActiveIQ alternatives [4.3 (2,917)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars Highest Rated [4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.2 (989)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Starting price $69.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 82% of reviewers rated it above 4 stars [4.5 (1,135)](https://www.capterra.com/p/148516/Marketing-360/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Campaign Analytics Track and interpret campaign performance metrics Contact Management Manage, organize, and store contact information Conversion Tracking Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads CRM Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Customizable Templates Pre-designed layouts that can be customized to match preferences and requirements ActiveIQ 28 features Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Track and interpret campaign performance metrics Manage, organize, and store contact information Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Pre-designed layouts that can be customized to match preferences and requirements Create labels for products that contain required information such as colors, sizes, dates, etc. Import and export data to and from software applications Send automated marketing emails based on user actions over a predetermined period Create and send email blasts/campaigns Pre-made examples and templates for emails Track delivered, received, and opened emails Track interaction history by documenting conversations for contacts Create landing pages or online forms designed to capture new leads and prospects Automatically identify and save contact information of potential customers Route and distribute your leads to third party buyers Manage the process of attracting and converting business prospects into leads Store information about leads or contacts and track, manage and nurture them throughout the sales process Engage with a lead throughout the sales process by actively providing information Score a lead on their quality or likelihood to buy based on certain behaviors Divide leads into buckets based on predefined criteria and routing rules Automate workflows and trigger campaigns based on customer actions Receive data and information in real time Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Track visibility and traffic from search engines Track activity on sites such as Facebook, Twitter, Instagram, etc. Create, save, and re-purpose templates for emails, forms, etc. Monitor activity of individuals who visit your website using cookies Get Advice We can help you find the software with the features you need. Features 4.5 (13) 4.5 Based on 13 reviews ## Pricing Value for money 4.3 (13) Free Trial [View pricing plan details](https://www.capterra.com/p/86971/ActiveConversion/pricing/) Starter $1,995 Flat Rate,Per Month It includes: - ABM/ABX Management - Marketing Analytics & Automation - Sales Tools - Visitor & ID Tracking - Cross-Domain Fingerprinting - Forms & Landing Pages Value for money 4.3 (13) 4.3 Based on 13 reviews ## Integrations [ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[ Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[ SendGrid](https://www.capterra.com/p/204113/SendGrid/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.7 (14) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.7 (14) 4.7 Based on 14 reviews ## User reviews Overall rating 4.4 Based on 14 reviews Filter by rating 5(7) 4(5) 3(2) 2(0) 1(0) Mentioned topic Sorted by most recent MD Maureen D. Principal Marketing and Advertising ### "Awesome Platform for Industrial Business" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 4, 2018 Excellent support overall and a really well designed, unique platform. Pros Integration of many features - we can do so many things all in one platform. Cons It is expensive and the UI is a bit clunky in some respects and sometimes the technical support can be slow to respond. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor September 6, 2018 We really appreciate you taking the time to review our software. We're happy to hear that your overall experience with ActiveConversion has been positive. We are always looking for ways to improve our user interface, so we do value your feedback. Once again, thank you and we look forward to continuing to work with you. Ray K. Senior Technical Sales (Custom Packaging) Machinery ### "ActiveConversion in Action" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 August 30, 2018 I have enjoyed using ActiveConversion, and I believe were it managed by an IT person (such as one responsible for our website) or a Sales Manager with strict authority for assigning leads to a team, this software would be of greater value. This is more a matter of ActiveConversions fit within our own Organizational structure than it is about the features of ActiveConversion. Pros CAE has been using Active Conversion for the past 5 months, and we've found it to be an excellent means of tracking the success (or lack thereof) of particular ad campaigns. This allows us to tailor our budget and get the "best bang for our buck" when it comes to running such campaigns, rather than "taking a shot in the dark" and hoping that money spent leads to more money earned. Cons CAE already has an active website, and a Company Policy that is religious about following up on active requests from clientele coming in. ActiveConversion provides a once-daily report on website hits, that often comes in hours (sometimes even a day or two) later than we receive the lead on from our "Contact Us" button on our homepage, meaning that the person responsible for assigning incoming leads from ActiveConversion is often assigning leads that are already "old news". A real-time notification from ActiveConversion would be of benefit in this regard. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor September 6, 2018 It's wonderful to hear that you've been able to tell which campaigns are working using our software! We're also glad you mentioned the overlap with your contact form vs lead report. We have a few different options for addressing this issue, and your account representative will reach out to find the best fit for your team. HK Hamish K. President Management Consulting ### "Interesting Data" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 9/10 August 28, 2018 While the software is good the people interactions are less than satisfying. Pros The leads report that's emailed to me and the analytics. Cons The software is good. No complaints with the \*software.\* Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor August 29, 2018 Hamish - Thank you for providing us with your feedback. While we are glad that you are finding the software helpful, we are, of course, concerned that you feel your interactions with our team have not been satisfying. We would love to learn more about your specific situation and how we can rectify your complaint, we will give you a call to discuss it further. KG Kevin G. Sales Director ### "Experience was very good. We just needed for compatibility for our ERP." 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 0/10 May 18, 2017 Pros Visibility. There is access to much more information than traditional methods. Ability to nurture customers. Cons Its inability to integrate with our ERP software. For this reason we had to find another resource.. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AG Alyssa G. Account Manager Oil & Energy ### "Excellent product with excellent service " 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 April 6, 2017 The system is easy to use and any additional help is easily found through the service help. Overall a great system with great service. Pros Easy of use Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. GB Glen B. ### "Active Conversion is top notch" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 0/10 April 3, 2017 Active Conversion has been simply phenomenal for us, since we hired them to take over our online marketing campaign and web page design three years ago. Their platform is easy to understand and use, and best yet, it produces results. We've greatly diversified our customer base over the last 3 years, and even in a down-turned economy, we've stayed viable and profitable thanks to our marketing campaign. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MM Mike M. VP Marketing Electrical/Electronic Manufacturing ### "From Pardot to Active Conversion" 3.0 Overall Rating 3.0 3.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 April 3, 2017 We were Pardot users, so familiar with what we wanted form a marketing automation package. Overall easy to use cloud based software. Better built for small to mi-size companies vs. Pardot. Still some issues with simple things, such as sending emails. Missing features such as the ability to create custom lists from data base of contacts. Pros ease of use Cons software not baked. Have tabs that are still being written such as statistics. Seems like newer software. But when I talk to people at AC they tell me the software has been around for 10years. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor April 12, 2017 Mike - Thanks a lot for taking the time to review our software! It's great to hear that ActiveConversion is fitting your company better than Pardot for price point and support. Those are areas we've been focusing on optimizing for our customers. We also appreciate your taking the time to note a feature you'd value - creating custom lists from your contact database. I've passed your request along to the software development team, and we'll put some serious consideration into the feature. It's been a pleasure doing business with you so far! FB Frank B. Sales Director Plastics ### "Appears to be working Great" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 April 3, 2017 We have had a noticeable increase in inquiries from all over the country, mostly from the east coast. Pros That I did not need to do anything Cons none Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SG Shane G. President Oil & Energy ### "Active Conversion Completes the Picture" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 3, 2017 Active Conversion has filled a difficult gap in our Marketing System. We had been struggling with maintaining the mechanics of our system to ensure it was up to date and delivering consistent experiences for those who interact with us through Digital Media. Their complete ongoing service has been first class with any issues or glitches being addressed quickly and thoroughly. Pros That you guys manage it for us and that you have been excellent at working cooperatively with my Marketing company. Cons Its like any software if you don't use certain functionality on a regular basis it takes a bit of poking around to find out how to get it done Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CM Chike M. Marketing Coordinator Oil & Energy ### "Quick Response and Flexible Options of Improvement" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 April 3, 2017 We needed a button to quickly export results as a spreadsheet. These guys made that happen quicker than you'll expect. Pros Its really easy to use, while being a very powerful tool for Marketing. Its made it easy for us to work with Sales. Cons I wish I could rearrange the theme and functions however I please Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/86971/ActiveConversion/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. 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