---
title: "Auction123 Software Pricing, Alternatives & More 2026 | Capterra"
description: "With the help of Capterra, learn about Auction123 Software - reviews, pricing plans, popular comparisons to other Auto Dealer products and more."
source_url: "https://www.capterra.com/p/88358/Auction123/"
page_type: "product"
language: "en"
---

# 

 Auction123 Software Review 2026: Features, Integrations, Pros & Cons

Last updated on August 20, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews)

Auction123

## What is Auction123?

Seamless integration between the Dealer Management System (DMS), the dealer's website(s), eBay Motors, Craigslist, Google, Autotrader, Cars.com and all third-party websites.

## What is Auction123 used for?

[Auto Dealer](https://www.capterra.com/auto-dealer-software/)

Top alternative

Featured

Overall rating

Based on 8 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

$9.95

Per User, One Time

Free trial  
not available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Auction123?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.auction123.com&name=Auction123)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Auction123

4.1 (8)

VS.

[4.9 (1,485)](https://www.capterra.com/p/71935/DealerCenter/reviews/)

Starting Price

$9.95

Per User, One Time

Starting Price

$99

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.3 (8)

Ease Of Use

4.8 (2,363)

Value For Money

3.8 (5)

Value For Money

4.8 (2,206)

Customer Service

4.0 (8)

Customer Service

4.9 (2,185)

## Auction123 alternatives

[Carsforsale.com](https://www.capterra.com/p/178449/CarsForSale/)

[4.6 (2,363)](https://www.capterra.com/p/178449/CarsForSale/reviews/)

Starting price

$99.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

90%

of reviewers

rated it above 4 stars

[AutoManager](https://www.capterra.com/p/10010509/DeskManager/)

[4.9 (239)](https://www.capterra.com/p/10010509/DeskManager/reviews/)

Starting price

$50.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

[Frazer](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/)

[4.7 (151)](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

91%

of reviewers

rated it above 4 stars

[Scan123](https://www.capterra.com/p/126440/Scan123/)

[4.5 (62)](https://www.capterra.com/p/126440/Scan123/reviews/)

Starting price

$379.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

90%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/88358/Auction123/alternatives/)

## FAQs about Auction123

Overview

### What company size and specific industries is Auction123 built for?

Auction123 is designed for businesses of all sizes in the automotive dealership industry. It serves auto dealers that need tools for lead generation, inventory management, reporting, customizable templates, web development, and photo editing, making it suitable for dealerships managing online sales and vehicle listings.

Features and Usability

### What are the key features of Auction123?

Auction123 offers inventory management, reporting and analytics, and website integration for dealer operations. Core capabilities also include Buy Here, Pay Here, sales floor management, new car dealer support, and used car dealer support, covering vehicle listings, stock tracking, sales activity, and performance reporting.

Talk to an expert

### More questions?

Ask our experts

Integrations

### Which third-party tools and platforms does Auction123 integrate with?

Auction123 integrates with Craigslist Posting and DealerVu. It connects to Craigslist for posting inventory and to DealerVu for marking units sold and updating listings across platforms Auction123 publishes to.

Answer based on 1 reviews

Getting Started and Support

### What customer support options does Auction123 offer?

Auction123 provides 24/7 live rep support for customers needing direct help at any time. No reviewer feedback about support is available, so user experience details such as response speed, helpfulness, or common frustrations cannot be described from the provided information.

## Features

AI summary

Based on 1,689 Auto Dealer reviews

Capterra reviewers highlight these as the features buyers value most when choosing auto dealer software:

-   **Reporting & Statistics** (**71%** of reviewers rated this feature as critical)
-   **Inventory Management** (**53%**)
-   **Customer Database** (**64%**)

Auction123 includes **Inventory Management**, which helps dealers keep vehicle listings current and organized across their sales process. However, it does not offer **Reporting & Statistics** or **Customer Database**. Instead, it provides **Website Integration** (**49%**), a feature that can help dealers connect online listings with their dealership site and keep vehicle information visible to shoppers, helping businesses maintain accurate inventory online and support day-to-day sales activity.

Website Integration

5.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Seamlessly integrates with 3rd party websites

Buy Here, Pay Here

For auto dealerships that operate using the "Buy Here, Pay Here" method

Inventory Management

Track and manage inventory levels to maintain proper supply

New Car Dealer

For new car dealerships

Reporting/Analytics

View and track pertinent metrics to find patterns and gain insights from data

Sales Floor Management

Track and monitor operations on the sales floor

Auction123 7 features

### All Features
- Buy Here, Pay Here: For auto dealerships that operate using the "Buy Here, Pay Here" method
- Inventory Management: Track and manage inventory levels to maintain proper supply
- New Car Dealer: For new car dealerships
- Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data
- Sales Floor Management: Track and monitor operations on the sales floor
- Used Car Dealer: For used/pre-owned car dealerships
- Website Integration: Seamlessly integrates with 3rd party websites

---

Get Advice

We can help you find the software with the features you need.

Features

4.2 (5)

4.2

Based on 5 reviews

## Pricing

Value for money

3.8 (5)

Basic

$9.95

Per User,One Time

Value for money

3.8 (5)

3.8

Based on 5 reviews

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.0 (8)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.0 (8)

4.0

Based on 8 reviews

## User reviews

Overall rating

4.1

Based on 8 reviews

Filter by rating

5(4)

4(3)

3(0)

2(0)

1(1)

Mentioned topic

Sorted by most recent

KB

Kaylee B.

Parts

Retail

### "Very easy to use!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

November 11, 2021

Great! Quick to call back and get a hold of if we have questions or issues about the platform

Pros

So easy to integrate with our Dealerspike website inventory to post our inventory to other platforms like craigslist and Auction123. Marks items as sold as we integrate with our dealer software with units sold so if we referesh, it will automatically remove inventory.

Cons

Wish we could manually update from our website inventory to auction 123. But it does usually update within 3ish hours

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

SA

Sam A.

Manager

Automotive

### "Auction software "

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

3.0

3.0

Customer Service

4.0

4.0

Likelihood to Recommend

6/10

July 28, 2019

Overall OK product. We are going a different direction now with another company

Pros

Lots of inventory access, lots of posting options

Cons

Fees too high, and doesn’t prioritize inventory

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

LG

Lisa G.

Office Manager

Automotive

### "We used to monitor our used cars for auction"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

August 11, 2017

Pros

The software was easy to maneuver through, to add information about all of the vehicles that we were trying to sell via auction.

Cons

Somewhat difficult to retrieve reports quickly - with this type of work, urgency is the key to success.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Kevin G.

### "Great Inventory Management Software"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

0/10

December 6, 2016

We've used multiple products for our inventory management and Auction123 is our favorite. It has great tools that make managing inventory effortless. It's easy to use and new employees can learn the software in minutes. It also integrates with the advertising services that we use.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

MD

Melissa D.

### "Pretty darn good!"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

3.0

3.0

Likelihood to Recommend

0/10

November 3, 2016

Like that it integrates between systems makes auctioning /buying a lot different and adds the ease value to it. We like it.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

JO

Joshua O.

Owner

### "Dealers do not buy"

1.0

Overall Rating

1.0

1.0

Ease of Use

3.0

3.0

Features

0.0

0.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

February 15, 2016

Dealers do not buy this program, had to pay $700 & didn't even sell a single car through the program. Sold the same car the next day without the program.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

MG

Mike G.

Owner

### "Great Software, easy to use. Support staff is very helpful, the Local GM is very trust worthy."

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

0.0

0.0

Customer Service

5.0

5.0

Likelihood to Recommend

0/10

September 22, 2015

This software is very easy to use. Dealing with support is great, been using the software for a few years now. The local GM is very trust worthy and gets the job done with his Full Service Agents.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

MG

Martin G.

Owner

### "Works as promised- very simple and effective"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

0.0

0.0

Customer Service

5.0

5.0

Likelihood to Recommend

0/10

September 11, 2009

It is easy to reccomend Auction123 to anyone in the car business, I cant beleive i wasted time with multiple vendors each doing a small section when Auction123 can handle everything.

Pros

I have been using Auction123 for a little of a month and have been very pleased. Managing my inventory is simple and the real time updates are great. I am very impressed with everything so far, the tech support is great. I highly reccomend Auction123!

Cons

non so far

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/88358/Auction123/reviews/)

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