--- title: "Auction123 Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Auction123 Software - reviews, pricing plans, popular comparisons to other Auto Dealer products and more." source_url: "https://www.capterra.com/p/88358/Auction123/" page_type: "product" language: "en" publication_date: "2026-10-19" --- # Auction123 Software Review 2026: Features, Integrations, Pros & Cons Last updated on October 19, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Auction123 ## What is Auction123? Seamless integration between the Dealer Management System (DMS), the dealer's website(s), eBay Motors, Craigslist, Google, Autotrader, Cars.com and all third-party websites. ## What is Auction123 used for? [Auto Dealer](https://www.capterra.com/auto-dealer-software/) Top alternative Featured Overall rating Based on 8 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $9.95 Per User, One Time Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Auction123?[Manage this product listing](https://www.g2.com/products/auction123/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Auction123 4.1 (8) VS. [4.9 (1,485)](https://www.capterra.com/p/71935/DealerCenter/reviews/) Starting Price $9.95 Per User, One Time Starting Price $99 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.3 (8) Ease Of Use 4.8 (2,363) Value For Money 3.8 (5) Value For Money 4.8 (2,206) Customer Service 4.0 (8) Customer Service 4.9 (2,185) ## Auction123 alternatives [Carsforsale.com](https://www.capterra.com/p/178449/CarsForSale/) [4.6 (2,363)](https://www.capterra.com/p/178449/CarsForSale/reviews/) Starting price $99.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/178449/CarsForSale/) [AutoManager](https://www.capterra.com/p/10010509/DeskManager/) [4.9 (239)](https://www.capterra.com/p/10010509/DeskManager/reviews/) Starting price $50.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10010509/DeskManager/) [Frazer](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/) [4.6 (152)](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 91% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/) [AutoRaptor CRM](https://www.capterra.com/p/118844/AutoRaptor-CRM/) [4.6 (275)](https://www.capterra.com/p/118844/AutoRaptor-CRM/reviews/) Starting price $399.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/118844/AutoRaptor-CRM/) [View all alternatives](https://www.capterra.com/p/88358/Auction123/alternatives/) ## FAQs about Auction123 Overview ### What company size and specific industries is Auction123 built for? Auction123 is designed for businesses of all sizes in the automotive dealership industry, including auto dealers that need tools for lead generation, inventory management, reporting, customizable templates, web development, and photo editing. It is suited to organizations managing vehicle sales and online dealership operations. Features and Usability ### What are the key features of Auction123? Auction123 offers inventory management, reporting/analytics, and website integration for dealership operations. Core functions also include buy here, pay here workflows, sales floor management, and tools for both new car dealer and used car dealer businesses, covering vehicle inventory handling and dealership reporting across sales channels. Getting Started and Support ### What customer support options does Auction123 offer? Auction123 provides 24/7 live rep support for users needing direct assistance at any time. No reviewer feedback is available to describe response speed, helpfulness, or common support issues, so the support experience cannot be characterized beyond the listed channel. ## Features AI summary Based on 1,696 Auto Dealer reviews Capterra data shows that buyers of Auto Dealer software rank the following features as their top priorities: - **Reporting & Statistics** (**71%** of reviewers rated this feature as critical) - **Inventory Management** (**53%**) - **Customer Database** (**64%**) Auction123 includes **Inventory Management**. However, it does not offer **Reporting & Statistics** or **Customer Database**. Its **Inventory Management** functionality helps dealerships keep vehicle listings organized, track available stock more accurately, and manage day-to-day inventory activity, helping businesses maintain better control over vehicle availability and sales operations. Website Integration 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Seamlessly integrates with 3rd party websites Buy Here, Pay Here For auto dealerships that operate using the "Buy Here, Pay Here" method Inventory Management Track and manage inventory levels to maintain proper supply New Car Dealer For new car dealerships Reporting/Analytics View and track pertinent metrics to find patterns and gain insights from data Sales Floor Management Track and monitor operations on the sales floor Auction123 7 features ### All Features - Buy Here, Pay Here: For auto dealerships that operate using the "Buy Here, Pay Here" method - Inventory Management: Track and manage inventory levels to maintain proper supply - New Car Dealer: For new car dealerships - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Sales Floor Management: Track and monitor operations on the sales floor - Used Car Dealer: For used/pre-owned car dealerships - Website Integration: Seamlessly integrates with 3rd party websites --- Get Advice We can help you find the software with the features you need. Features 4.2 (5) 4.2 Based on 5 reviews ## Pricing Value for money 3.8 (5) Basic $9.95 Per User,One Time Value for money 3.8 (5) 3.8 Based on 5 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.0 (8) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.0 (8) 4.0 Based on 8 reviews ## User reviews Overall rating 4.1 Based on 8 reviews Filter by rating 5(4) 4(3) 3(0) 2(0) 1(1) Mentioned topic Sorted by most recent KB Kaylee B. Parts Retail ### "Very easy to use!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 11, 2021 Great! Quick to call back and get a hold of if we have questions or issues about the platform Pros So easy to integrate with our Dealerspike website inventory to post our inventory to other platforms like craigslist and Auction123. Marks items as sold as we integrate with our dealer software with units sold so if we referesh, it will automatically remove inventory. Cons Wish we could manually update from our website inventory to auction 123. But it does usually update within 3ish hours Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SA Sam A. Manager Automotive ### "Auction software " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 July 28, 2019 Overall OK product. We are going a different direction now with another company Pros Lots of inventory access, lots of posting options Cons Fees too high, and doesn’t prioritize inventory Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. LG Lisa G. Office Manager Automotive ### "We used to monitor our used cars for auction" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 August 11, 2017 Pros The software was easy to maneuver through, to add information about all of the vehicles that we were trying to sell via auction. Cons Somewhat difficult to retrieve reports quickly - with this type of work, urgency is the key to success. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Kevin G. ### "Great Inventory Management Software" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 0/10 December 6, 2016 We've used multiple products for our inventory management and Auction123 is our favorite. It has great tools that make managing inventory effortless. It's easy to use and new employees can learn the software in minutes. It also integrates with the advertising services that we use. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MD Melissa D. ### "Pretty darn good!" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 0/10 November 3, 2016 Like that it integrates between systems makes auctioning /buying a lot different and adds the ease value to it. We like it. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JO Joshua O. Owner ### "Dealers do not buy" 1.0 Overall Rating 1.0 1.0 Ease of Use 3.0 3.0 Features 0.0 0.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 February 15, 2016 Dealers do not buy this program, had to pay $700 & didn't even sell a single car through the program. Sold the same car the next day without the program. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MG Mike G. Owner ### "Great Software, easy to use. Support staff is very helpful, the Local GM is very trust worthy." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 0.0 0.0 Customer Service 5.0 5.0 Likelihood to Recommend 0/10 September 22, 2015 This software is very easy to use. Dealing with support is great, been using the software for a few years now. The local GM is very trust worthy and gets the job done with his Full Service Agents. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MG Martin G. Owner ### "Works as promised- very simple and effective" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 0.0 0.0 Customer Service 5.0 5.0 Likelihood to Recommend 0/10 September 11, 2009 It is easy to reccomend Auction123 to anyone in the car business, I cant beleive i wasted time with multiple vendors each doing a small section when Auction123 can handle everything. Pros I have been using Auction123 for a little of a month and have been very pleased. Managing my inventory is simple and the real time updates are great. I am very impressed with everything so far, the tech support is great. I highly reccomend Auction123! Cons non so far Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/88358/Auction123/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.