WordStream

WordStream Advisor

4.5 / 5 232 reviews

Who Uses This Software?

WordStream is designed to help active advertisers get more for less on Google AdWords, Bing Ads, and Facebook.


Average Ratings

232 Reviews
  • 4.5 / 5
    Overall
  • 4.5 / 5
    Ease of Use
  • 5 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Free Trial
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
  • Support
    Online
    Business Hours

Vendor Details

  • WordStream
  • www.wordstream.com
  • Founded 2008
  • United States

About WordStream Advisor

WordStream Advisor makes online advertising easy: You can create, optimize, manage, and measure paid search and paid social campaigns cross-channel in as little as 20 minutes a week. WordStream's cross-network capabilities allows you to create and replicate advertising success across three channels; Google AdWords, Facebook, and Bing. With a proven track record, our software on average has helped customers increase their click through-rate by 44% and conversions by 30%.


WordStream Advisor Features

  • Campaign Management
  • Collaboration
  • Document Management
  • File Sharing
  • Project Management
  • Task Management
  • Time Tracking
  • Channel Management
  • Contact Database
  • Email Marketing
  • Event Triggered Actions
  • Lead Management
  • Multi-Campaign
  • Campaign Management
  • Channel Analytics
  • Incentive Management
  • Inventory Control
  • Lead Management
  • Opportunity Management
  • Order Management
  • Partner Management
  • Product Management
  • Reseller Management
  • Contact Discovery
  • Contact Import/Export
  • Lead Capture
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • Pipeline Management
  • Prospecting Tools
  • Visitor Identification
  • A/B Testing
  • Channel Management
  • Customizable CTAs
  • Dynamic Content
  • Landing Pages/Web Forms
  • Lead Nurturing
  • Lead Scoring
  • Sales Intelligence
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Website Visitor Tracking
  • A/B Testing
  • Account Alerts
  • Analytics / ROI Tracking
  • Bid Management
  • Budget Management
  • Campaign Management
  • Conversion Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages / Web Forms
  • URL Builder
  • Billing & Invoicing
  • Client Portal
  • Collaboration Tools
  • CRM
  • Document Management
  • Portfolio Management
  • Project Management
  • Proposal Generation
  • Quote Management
  • Resource Management
  • Time & Expense Tracking

WordStream Advisor Reviews Recently Reviewed!


One of the best experiences I have ever had. I am truly grateful for everything that I have learned

Jun 21, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I new very little about Googles adwords and after about 4 months of trying it on my own I new I was going to need some help. I needed to turn our eCommerce sales around much faster than I myself could do. So I did some research online and came across Wordstream. I did the free trial and quickly realized this is exactly what I was looking for, it could split my keywords, show me the best keywords, what keywords where good for my ad and not good for my ad, it showed me what ads needed work, where I was spending to much money, where I wasn't spending enough money and so forth. Now 4 months later i have tripled my eCommerce sites sales, no joke! I never went to school for adwords, I new nothing about adwords when I took over this project in September of 2016. I even get my own account rep that will answer any questions I have, and believe me I had hundreds. Alasdair Johnstone was able to provide me the type of support I required and he was quick about it. Knowing that I had that support I required really gave me the confidence to tackle this project 120 percent. I have monthly meetings with Ali and he goes through my entire account teaching me new techniques each and every time, he sends me an email explaining everything we did so I have a reference on how to do it on my own. I have yet to be steered in a direction I feel uncomfortable with. I cant thank the Wordstream team enough and my rep Alasdair Johnstone enough.

Cons: Gotta get the Facebook add portion of Wordstream to work with the Instagram option that Facebook provides! Missing out on potential impressions and sales, plus it causes an error anytime you try and post your add to Facebook. I have to create my adds in Facebook then import them into Wordstream =/

Overall: Simply put I got a crash course on how to use google adwords without having to take college classes. Money well spent!

Easy to use software to streamline the search ads efforts

Nov 14, 2017
4/5
Overall
5 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The 20 minute workweek is helpful to get things going. The dashboard gives a nice overview of where things are headed. And the GUI is helpful because of the presentation of data. It's simple and has no clutter, where as Google is going in the opposite direction. Wordstream is extremely useful when optimising for clients with smaller budgets, but still need incremental improvements with only a small amount of time. Also - Wordstream is ideal for new colleagues to get the hang of doing AdWords. So, it's also some sort of e-learning environment. The focus on cutting costs and improving quality scores and CPA's is great. It's real easy to add negatives from the Query Stream to multiple ad groups at once. The software comes with some nifty features to easily see improvements that can be made. Finally, Wordstream is very actively improving the software and adding features on a almost weekly basis! It's moving towards display and social advertising more, which is important!

Cons: The 20 minute workweek becomes less helpful when optimising bigger, complex campaigns or already tightly managed campaigns at this moment. I also miss the option to segment data by conversion type for example. Or the compare different periods other than on the dashboard. So in some cases I need to go back to the Adwords GUI for that. Maybe Wordstream could add more features or specific reports to focus more on things that matter most when lowering CPA, cost in general or improving CTR.

Overall: A more pro-active workflow for smaller clients without blowing up the budget for managing them. Also a great environment for starting specialists to get to know adwords and how to focus on cutting costs and lowering CPA's.

Thank You for FINALLY making my AdWords account work for my business!

Apr 06, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: How simple it makes Google Adwords. For a system that should be easy for a business owner to use, Adwords is overwhelming. Wordstream's software is easy to navigate, changes are simple to make, improvements to your ads are done, step-by-step, often better and quicker than ever possible through Google itself.

Cons: There a lot of great functions within the system, however, without someone helping you find them, they can be lost on the average user. That said, with counselling, you will find these tools invaluable, once they are explained.

Overall: I started with Google Adwords in September 2016 with the highly competitive market of online floral orders. After multiple calls with the Google Adwords Advisors, I found out that they had set up the account incorrectly, and with their mistakes, I was spending thousands of dollars with no results. I had been following Wordstream through Facebook, as we set up the account, and found their webinars and blog postings were more helpful than anything I found through Google itself. In December 2016, I took the plunge and called Wordstream for help. As a small business, paying for their services seemed like a stretch for my already overspent advertising budget. However, in only a few minutes of the intro call, I knew I had to make the change. Within weeks of signing up with Wordstream, and working with my rep, Betsy, doing all my 'homework' and generally watching the account more carefully, and better informed, I saw instant increases in our online sales. This February, we had a record year in online sales and continue this growth month after month. I have already started working with my second business to create Google Ads to increase its online bookings, with the help of Wordstream. For anyone considering this, I would say, go for it! You will thank yourself over and over again. As a small business, I know we wouldn't be where we are now, without their ongoing support and assistance.

Recommendations to other buyers: The 20 minute work week gets a little monotonous in time. Sure there are steps you can evaluate week to week, but it would be helpful to get 'challenged' (if that's the right word) to improve your account beyond negatives, adding keywords, and other simple tasks. I have found that now that the account is active and well designed, it would be good to know how to expand beyond the normal ongoing campaign management.

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Perfect For Managing PPC Campaigns at Scale

Apr 28, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Wordstream handles the large PPC channels like Google AdWords, Microsoft Bing and Facebook advertising campaigns. This is a big advantage as you don't need to use multiple tools to handle ad campaigns on different PPC channels. Wordstream helps you automate the PPC management process and employs machine learning / AI helps you analyse the campaign data quickly & feed you with actionable one-click fixes or optimizations. this reduces the time taken in mundane data crunching and optimization of campaigns - this frees up more space for strategic thinking on the campaigns.

Cons: It's too expensive, to begin with - way out of the league of small businesses and agencies. The business needs to be highly profitable or you should be running an agency that charges well. Another drawback is that it is not for beginners - you need to know PPC and each of the channels in great detail to make use of the platform to make your PPC process efficient and profitable. Also, the tool can other channels like Linkedin, etc - which is an important channel today. I haven't taken the help of the Experts & paid more - can't comment on that part.

Overall: One stop shop for managing PPC to save time & make more money.

Wordstream allows us to navigate complex PPC layouts quickly

Nov 20, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The 20 minute work week has made my time navigating PPC menus infinitely more impactful. The Wordstream software allows me to optimize, add or delete features from each individual campaign quickly and efficiently.

I enjoy that Wordstream has the tools needed for not only Google's PPC but Bing and Facebook as well. This allows you to consolidate not only the campaign details but budgeting as well.

Setting up complex campaigns such as A/B testing, geotargeting and different landing pages is easy with Wordstream. This is normally a long and tedious process when done within the PPC providers built-in application.

Cons: The only negative I can think of is the lack of support for other platforms. Most marketers stick to Google and Facebook so most other platforms are generally a waste of time so this isn't a huge issue.

Overall: Wordstream allows my team to quickly plan, execute and manage PPC campaigns. From simple Facebook promotions to complex A/B testing Google AdWords campaigns, it's easy with Wordstream.

Best software I've found to manage our PPC accounts.

May 02, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The 20 minute workweek really does simplify PPC optimizations. It provides priority suggestions weekly that I implement early Monday morning that allows me the rest of the week to manage individual campaigns. We have a rather large account on Adwords & Bing and it has always been way too difficult to manage by myself in the past. With Wordstream, I can implement changes with ease to both our Bing & Adwords accounts in bulk. Between the Wordstream assistance creating expanded ads, the easy to identify improvements and ability to copy/duplicate new changes over to Bing has been a game changer for me as a PPC Marketer. Working with agencies have never benefited my company in the past as we have a unique niche in the online world. Wordstream has removed my need for additional assistance and we've watched our metrics improve greatly in the short 4 months we've been with Wordstream.

Cons: There's always room for improvement. It would be nice if we could copy existing campaigns/adgroups/kws/negative KWs over to Bing. Currently, it's limited to offering that suggestion to copy only new changes we implement. Would be nice to have a little more control over the 20 minute workweek suggestions and tailor fit to our business needs, but it's still better than anything else I've seen.

Overall: Easy to use management of Bing & Adwords. Simple and accurate weekly optimization improvements through 20 Minute Workweek.

Wordstream has taken the complications of pay per click advertising and made it a simplified process

Jan 25, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: By using the 20 min workweek process, I'm able to prevent wasting our marketimg bugets (in the advertising itself and by saving my own time) since the 20 min work week stream lines everything for me. The software also combines multiple platforms and accounts so that I can handle them all in one place and we're able to make simultaneous changes across each platform at once. The time I'm saved alone outways the money spent on the program itself. My consultant is extremely proficient on the software and has amazing marketing ideas of her own on how to increase not only my click through rate but to close the sale. This is the first company I've worked with that actually took the time to understand what my business is and what I'm selling. Being a business that sales to a specialized audience and really can't be categorized into one box or another, this makes a huge difference.

Cons: The only downside I can see about this software is that there is still a learning curve involved in understanding how it all works. The pay per click advertising is not a simple one step method. There are multiple factors that come into play which means constant changes and monitoring but that's truly more about the paper click advertising itself versus the software offered.

Overall: This software simplifies paper click advertising in order to save time and money.

Capterra-loader

A very user-friendly tool, with plenty of troubleshooting content & A+ customer support

Oct 20, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: I want to say everything. I was very new to PPC when our company signed on with WordStream, but the tool makes it so simple to just plug in and go. That, combined with a very knowledgeable customer support rep, makes planning a PPC campaign a lot easier. I've been able to see where we were overspending and I've been able to really optimize to drive traffic/ get our customers quality leads. WordStream has saved me so much time so far and I believe our clients will continue to see the value it provides.

Cons: I really don't have any complaints. Everything on the backend is never pushed lived until you actually click the button to push it live. I will build out a full campaign and then completely forget to push the button. It'd be cool if there was a pop-up reminder or something along those lines.

Wordstream is the Defacto PPC Platform of our time

May 31, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The intuitive layout of the UX/UI dashboard is second only to the value that the Querystream function provides in daily optimization of both our Google Adwords and BING accounts. We've probably saved about $50,000 over the past 6 months and our CPA has steadily dropped over time,... and still dropping. Can't say enough good things here. Oh, and only spending about an hour a week managing it is pretty sweet too! I should probably mention that their customer service and account management team is top notch.... we got our site suspended with Google Ads over a minor issue (no one's fault, just Google being Google),... and their team stepped in and ironed it out with the big G within 24 hours. They simply bring resources to the table in dealing with this world, that you don't find anywhere else.

Overall: Ease of use in PCC management.

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WordStream Advisor will really help you dial in your Google pay per click marketing campaigns!

Oct 22, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Once you have your basic PPC campaign(s) setup, WordStream Advisor will analyze everything and then make suggestions for budget changes, ad changes, keyword changes, ad set splitting and most importantly, negative keywords, on a weekly basis.

You can then review their suggestions and accept them or not.

Two big things that I have noticed is my "Google ad quality score" has risen across all my ads and my actual cost per click has decreased as well.

This software is very easy to use and also will work with your Bing and Facebook ads too.

You really can't go wrong with this software if you run PPC ads on Google.

Overall: 1st off Wordstream advisor saves me and my team a ton of time trying to figure out how to optimize our PPC campaigns.

We manage multiple PPC campaigns for small business owners (we are an agency) and any tool that saves us time which saves us money, and we appreciate that.

We will use this software as long as we manage PPC campaigns.

It is a no-brainer.

My team & I are very skeptical with any software that we purchase and use, having been burned numerous times by over-hyped promises on software.

To be honest, I can't really find anything that I dislike about WordStream Advisor.

It does it's job, is easy to use & saves me and my clients money and headaches.

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Glad I Invested In This Tool

Oct 16, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: As a one-person marketing agency, I always envisioned harnessing a software that allowed me to get into the weeds of my client's adwords accounts easily, keep me updated on their budgets, and allow me to do audits and account re-structures quickly. WordStream is just that. I love the 20 minute work week, as it allows my to get all my account maintenance out of the way for the week on Sunday/Monday and I have the rest of the week free for meetings, building new campaigns and anything else that pop's up mid-week. It's also made upsells to clients on Facebook ads very easy as the integration is very simple/easy.

Cons: I mean, it's not perfect. There's some work flows that you need to get used to, but in the end I feel like I've gotten more than fair value for my subscription fee.

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A great asset when it comes to online advertising & keyword research

Jul 03, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: There is an abundance of really powerful tools that help drive up conversion rates. The FREE tools like adwords grader, Facebook Ad Performance Grader, & the Landing Page Grader offer free & insightful advice for optimizing your ads and landing pages. Add in Keyword Tool & Facebook Opportunity Calculator and you're sure to look like a superstar to your boss. The Paid platform is even more robust and will push your online advertising performance through the roof.

Cons: The paid service is a tad pricey and may be so much so that it is out of reach for some smaller budget brands. While the benefits definitely outweigh the cost, SMB's may have an issue affording it. But at east the free tools still work great!

Overall: We were able to drive up click-through traffic rates and conversions by about 20% the first month we used the paid tools.

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Powerful Tool, Great Support

May 15, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The ability to manage dozens of Adwords tasks, get intelligence, and actionable items in just a few minutes are very good. Making rapid-fire changes to accounts is easy. The features and interface are always evolving.

Cons: I'm not a fan of their Facebook Ads management as I am a more advanced marketing person but the insights they provide on ads I make with other tools are good.

Overall: I am able to manage dozens of AdWords accounts and get insights quickly.

Customer Support outside of USA almost non existent

Sep 12, 2017
3/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
1 / 5
Customer Support
2 / 5
Value for Money

Pros: Simple easy to use. Easy to read layouts and report structures. weekly summary opportunities focus feature is a good idea but becomes redundant after a period of 3 months as you would likely be on top of the bulk work getting your advertising inline with desired outcomes.

Cons: Now obsolete as Googles new Adwords features (which is free) have significantly more details and drilling data than Wordstream can compete with.
Now in 2017 wordstream is not worth any money as it cannot provide any further benefit than the newer Adwords interface tools.

Also customer support is a real problem when you have any issue with software or billing. They simply will not respond to you- that means never.

Customer support is only availiable for purchasing .

Overall: Intially quick wins to focusing ad's on google to targeted audience but it did not reduce our ad spend. It targeted potential customers manipulating our ad strategy more directly but it lead to increasing spend without the corresponding conversion rate improvement.

It has been extremely easy to use and I have definitely gained benefit from it.

Jun 30, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I like that I can access nearly everything from this platform. The 20 minute work week is a life saver as it lays out suggestions for my campaigns. If I have keywords in multiple places it lets me know or if I have a bid too high/low, or if an ad is underperforming. It also shows me best practices, where I need to improve, and how I can do that.

Cons: I do not like that I can not access my ad extension through this. It tells me what needs to be fixed/added but I have to go through ad words to do this. I also have my businesses set up as different campaigns instead of accounts. It doesn't effect me too much, but it was a little difficult in the beginning. Now that I know what I need to see for each one, it's not an issue.

Capterra-loader

Quick & Easy PPC Management

Jun 19, 2018
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The 20 minute work week is at the core of our PPC management. It is so easy to go in there and see 20-100 suggestions about what you can change in your PPC accounts from negative keyword ideas to keyword addition ideas. Wordstream also monitors for budget changes and alerts you via email if you're not reaching your target budget.

Cons: Display ad support and suggestions are limited. Would also love to incorporate our CRM into the reporting (Hubspot / Salesforce) as our actual lead numbers and conversion numbers are often different so I have to manually adjust CPA / conversion rates to be the actual numbers.

Overall: Streamlines PPC management weekly tasks, gives lots of PPC optimization ideas (though you have to filter out a variety of irrelevant ideas), alerts your budget progress via email

Does what it says it does with excellent customer service and awesome expert advice.

Apr 19, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: We debated for several years over whether to spend money on the Wordstream software in addition to our Adwords spend. Our ad spend is currently pretty small at between $1,500 - $2,000 per month. We knew we were wasting money in Adwords, because we "kind of" knew what we doing, (translation - we didn't know at all), but we didn't realize how much of our budget was being wasted before signing up.

We have only been working with Wordstream for a few months so far, but our cost per click and cost per acquisition have decreased dramatically. Monitoring results has also become easier. We are more than paying for our Wordstream costs with Adwords savings. Our PPC account is more targeted and effective than it was going it alone.

The Wordstream people regularly update and improve their software; we've seen them ad Bing support and now Facebook Ad support which lets you modify and monitor all three platforms in one place. For us, one of the most valuable parts of our Wordstream experience has been their Premiere Consulting Service. It's a pretty inexpensive add-on for what you get, which is a once a month phone call and expert advice.

Our consultant, Navah Hopkins, knows the software inside out, but also knows a lot about Adwords, Bing and Facebook, and online advertising in general. She's good at spotting areas in our account that need improvement and she makes solid recommendations based on the type of business we have and our business goals. It's a big value add for a small amount of money. We would advise anyone signing up for the software to spend the money to add Premiere Consulting.

Wordstream helps me achieve higher quality AdWords accounts for my clients. Great reports as well!

Aug 09, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The 20 minute work week tool is great for quick maintenance items. The performance grader report helps to dig a little deeper into best practices and helps me to spot areas of improvement that I can take care of quickly. The many keyword tools available are great at helping me to make large scale changes quickly and I can review my changes before posting them to AdWords. Call tracking and keyword level call tracking are a must for reporting new leads to my law firm clients. I also utilize the landing page builder and contact forms with great results. Working with an account rep who has experience with my target clientele has been a tremendous benefit to my company's growth. Great looking white label reports that I can customize for each of my clients communication styles makes my weekly phone calls that much better!

Cons: There are still a handful of features to be added into Wordstream that I think would be nice. Support for shopping, display and YouTube campaigns will be great once they are added.

Overall: Increased quality of work!

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Makes my job easier and allows me to meet more customers needs.

Oct 20, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: WordStream opened up an entire new business opportunity to me. Without it I wouldn't have the time or inclination to sell PPC management services on a large scale. Now I can offer AdWords, Bing and Facebook ads as an intro or add-on service for my clients. Without needing additional resources. WordStream changed my business.

Cons: The one area I would really like to see improvement in the software is in the reporting functionality. The current reports are a good start but fall short when it comes to what I need to provide my clients. I recently attended a live WordStream event in conjunction with Google and spoke with a team member who is actually working on new reporting features. What he could tell me is exactly what I've been looking for. Needless to say I'm very excited about the upcoming release.

Overall: The 20-Minute Workweek guidance has been invaluable to me. I was a novice at AdWords management when I began using WordStream but I was quickly able to make some dramatic improvements for a client which allowed me to open that service to several other clients. WordStream changed my business.

Save money, get new leads

Nov 10, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Easy to use. Great training and ramp up. Makes the Google adwords dashboard obsolete

Cons: Nothing

Overall: When we started wordstream we were spending just under 1000 dollars a month and getting little to zero leads. Today we are getting high quality leads every week and spending close to 800 dollars a month. Easy to use. Great Customer services. Couldn't be happier.

Recommendations to other buyers: Make the minimum cost er month for consulting lower.

Capterra-loader

Great way to ensure PPC campaign success!

Jan 16, 2018
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: As an agency that manages tens of thousands of dollars in media spend each month, we saw a need to use software to improve efficiency, and Wordsteam provides just that. The various features, such as the 20 minute work week, make campaign management a breeze and my team uses this data to dig into more granular campaign details each week. Highly recommend this for PPC beginners and pros.

Cons: It is not cheap, but if you use the software often and have enough media spend under management, the cost is more easily justified.

Overall: Improved my team's PPC management efficiency and that is crucial to our overall profitability.

The Wordstream advisor makes the world of digital advertising a little less confusing.

Oct 18, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The platform is easy to use and has a lot of great features that help to keep track of Facebook, Google, and Bing Ads through some easy to understand visuals. Phone tracking was easy to setup and helps us better understand the value of our ads for the sales that don't take place directly online. There is a well documented guide with videos that help explain all the features so questions are easily answered.

Cons: A feature that I think would push help the Wordstream Advisor to the next level would be a way to track your total sales within the app. This would help out our company see the relationships that might be missed between all the phone sales and impressions that don't get tracked through the marketing platforms.

Overall: This is the best way yet we have found to track our phone sales. Tracking all the platforms we use to advertise in one place also helps us better digest the copious amount of information that comes with internet marketing.

Has made my day to day PPC tasks so much easier, and can do so much more.

May 24, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
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Pros: Wordstream is so easy to use and install and took minutes to set up. Its user interface is very simple and easy to follow, even for a novice. I manage a large account across adwords and bing, and I got wordstream to help manage to two, and since using the software, I have seen good returns for the investment, and my time is used more efficiently. Also, my premier consultant is great, his knowledge has really helped me be more sure in my own knowledge and has helped me with management of the account with some inside tricks.

Cons: There are some information which would be useful for people with advanced knowledge which is lacking in part, but after discussion with my consultant I have been assured that all the features I feel are missing are being addressed and should be added soon, which is great to know that the software is getting better rather than just staying the same.

More than pays for itself in very, very short amount of time.

Feb 22, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Extremely
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Pros: Of course, the "20 minute work week", but I also love how easy it is to manage Google, Bing and Facebook ads from one platform.

Cons: I wish there were an integration of some sort with WordPress; either a plugin or GTM feature which would allow further collection of visitor data, form submissions and return visitors.

Overall: The amount time saved in the initial setup of campaigns, ad groups, and ads. Of course the efficiency; it's amazing how a saving a little here and there can add up over the course of a year. Plus it's WAY easier than the Google AdWords interface ... although you have to admit, their new UI is kinda cool ;)

WordStream is great for managing paid search advertising accounts.

May 07, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Value for Money

Pros: WordStream allows you to manage multiple accounts in one place. You can connect Google AdWords, Bing Ads, and Facebook Ads to your Wordstream account. You can also have multiple users associated with the account depending on the subscription level. Changes you make to your accounts in WordStream are automatically made to the original account once you post, so you don't have to go back and make the changes there, too. When you make changes within WordStream, for example, to your AdWords ad groups, you can also choose to make the same change to Bing. This way, you don't have to keep making the same changes in two different places if you want to keep both accounts setup the same way. WordStream support is also very helpful, and you also get custom WordStream reports every month. The 20 minute workweek is probably the best feature. Once a week, you login to WordStream and you're given suggestions on how to improve the accounts.

Cons: I don't really have anything negative to say about WordStream. If you're looking for an easier way to manage paid search accounts, or if you don't really know why you aren't seeing results you expected, WordStream can help.

Great for quick and easy optimisation

Aug 21, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
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Pros: Actionable optimisation recommendations
Easy to navigate UI
Combines Bing Ads, Google AdWords and Facebook advertising all-in-one
Great for quick checkups on performance and budget tracking
Report templates are very useful

Cons: Yet to incorporate shared library
Doesn't support bidding strategies
More suited to small to medium sized agencies or SMEs, more of a lightweight bid management tool

Overall: Budget tracking and management
Combined spend and performance data for Bing and AdWords from one platform

Smart, smooth solution for managing our AdWords account and more

Jul 06, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
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Pros: I've been using the system for 2 months, coming off of working directly with Google on our AdWords account for 3 months. The transition was seamless and Google seemed to agree with the system's recommendations for us as we moved onto it. The 20 minute work week is easy and manageable and the reporting is great! There is much more for us to manage aside from the 20 minute work week that's in depth but the service has been wonderful and helping us through that learning curve. There is so much that marketers have to be on top of, sometimes also being the PPC expert isn't a readily available option/focus so smaller marketing teams need a system like this. The people there have been nothing short of fantastic to work with and also seem to want to make sure we're successful with our PPC advertising as well.

Cons: I wish the reports could be weekly in addition to monthly. I wish there were slightly more detailed instructions/advice to achieve certain goals through QueryStream and the more detailed portions of the system. Overall, there are no specific complaints, just areas we need to get better at in using the full potential of the system.

Great People

Aug 11, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Most of all, I enjoy working with the people at WordStream. We set up weekly reports, but it is the team that I have in place that help cidentify opportunities for growth. They proactively customize reporting to fit the needs of the company.

Cons: Sometimes reports can be lengthy and some data is not relevant to our current initiatives. Although this is sometimes a problem, I can always talk to my team at WordStream and customize the report for granular data that is highly relevant to our goals.

Have used for 6+ months and have seen tremendous advances in our PPC results. Worth the investment.

Jul 18, 2017
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: For someone like me who is a part of a smaller team (and wears many "hats" at the office) I like the 20-minute work week as it quickly focuses me on what's important to review regularly. I am new to PPC and would consider myself a novice so I find it helpful to have suggestions to understand *why* I should make certain adjustments.

Cons: You must pay for premium consulting if you need some direction after on-boarding, but this is understandable.

I use this software every day alongside AdWords.

Apr 10, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: What I love most about this software is the ease of use between multiple brands. Easy way to manage multiple campaigns with limited resources.

Cons: What I like least about this software is, it doesn't say what type of conversion the keyword gives you, only that it produced a conversion.

Capterra-loader

Wordstream has been a godsend and has helped optimize our advertising campaigns!

Nov 15, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Extremely
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Pros: Wordstream helps track each campaign, notifying us on the suggested changes that need to be made, as well as suggesting a number of keywords to add to our campaigns.

Cons: Wordstream doesn't take into account the View-through conversions that Adwords tracks, which would be extremely helpful to track in the future.

Overall: We've successfully optimized our advertising campaigns with Wordstream, which in turn has saved us money and helped us attribute our budget wherever needed.

Capterra-loader

WordStream has helped us reach our PPC goals

Jan 10, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: WordStream makes it easy for me to analyse the data and take the right steps and actions to optimize my account effectively.

Cons: I wish WordStream could audit my existing PPC landing pages and offer suggestions to make it better. Other than that, I can't fault the platform.

Overall: If you are involved in PPC, then WordStream is a must have. The benefits not only come from the software but also the people that work there. If you want to improve your PPC, then WordStream is a must.

Great Software

Jan 11, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: I like most it's ease to use as well as it's layout making it easy to access and navigate on a daily basis.

AdWords Made Easy

May 29, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love the suggestions for how to manage my campaigns. The keyword suggestions and bid adjustment recommendations are invaluable. Also, having someone to help with our account is very helpful too.

Cons: Honestly, I have no cons that I can think of. The price maybe, but it saves me so much time every week that it is worth it.

Overall: The best part is not having to spend as much time working on our campaigns and having more time to work on other important projects.

WordStream has made organization of multiple campaigns across multiple platforms a huge time saver.

Jun 01, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: WordStream points out where a deficiency may be and allows for easy incremental changes of campaigns.

Cons: If the WordStream software had the ability to assist with ad creation it would be unstoppable. The software provides suggestions for top keywords and key points that are needed for a quality ad, but automatically providing copy based on the landing page and subject would be amazing.

Overall: WordStream is a huge time-saver that does not cut corners.

WordStream has provided me with a quick and easy way to obtain all of the data I need to see

Nov 06, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: WS is the most user-friendly platform that I have seen. I am an intermediate user that needs to have the ability to understand how our client's campaigns are performing at a glance. Everything I need to be able to access quickly is right at my fingertips.

Cons: Continue to enhance the visual nature of the reporting - it is good now still, however, this is the one area I would like to see continue to evolve.

Capterra-loader

WordStream Is The Perfect Solution For Our Business

Nov 15, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: WordStream is intuitive and easy to use. The pricing is very inexpensive when compared to the cost of PPC Firms/Analysts and seems to be optimizing on a weekly basis.

Cons: WordStream would be slightly improved if the 20-Minute Work Week function was available to generate suggestions on a daily basis rather than weekly.

Overall: WordStream helps us budget correctly and analyze where its best suited to increase or decrease ad spend.

Capterra-loader

Saves so much time!

Dec 29, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The software is very intuitive and saves my team so much time by bringing insights right to the top and the 20 minute work week is awesome!

Cons: I don't know that there is anything I don't like. I guess it only works for Facebook if you're doing social media ads, but that's what we mostly do.

Overall: It's saved my team a lot of time. The copy ability is amazing and the ability to split ad groups without a huge messy project is fantastic.

Great platform for managing paid campaigns

Jan 19, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: It makes things easy to understand and makes all the AdWords data and to dos much easier to understand.

Cons: It doesn't give much advanced stuff so it's great for beginners but not for advanced management or optimization techniques.

Perfect for newbies!

Jul 11, 2018
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: I had little experience with SEO. WordStream has been so great training me, and making me website be successful.

Cons: There is a contract that you have to sign. It can be very expensive, especially for small or new businesses.

Capterra-loader

My team uses WordStream to optimize PPC campaigns for our clients.

Jan 18, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The user experience in the optimization dashboard is perfect. The 20-minute work week feature provides peace of mind and great optimizational recommendations. It makes training new AdOps specialists a breeze!

Cons: The price is fairly steep, making it cost-prohibitive for many agencies and freelancers. However, this is one of the only limitations/drawbacks.

Overall: We get huge time savings from WordStream. The ability to knock out optimizations quickly for a large volume of clients is imperative to scalability for our agency. On top of that, the smart algorithm reveals optimization opportunities that would otherwise go unnoticed.

Capterra-loader

Overpriced Monitoring Service You Can Do On Your Own

Jun 05, 2018
3/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
2 / 5
Customer Support
2 / 5
Value for Money

Pros: I like that they compile data from others already in their system to pinpoint factors you should look at, how others are comparing on their success and conversions, and giving suggestions on what you could and should do.

Cons: With that said, over-tweeking your account based on these suggestions could most likely cost you more money, loose you conversions, and really it is just an easier interface to operate from, that is before Google updated their AdWords backend user experience. It is much better, and unlike WordStream, AdWords doesn't charge you based upon your budget, that in my mind is the worst feature. You can use their service but based upon your budget they want a heavy percentage for creating software, they want more then our agency charges for managing, now bravo that they get this high fee, but they probably burn through way more clients who don't stay as long trying to manage their own account.

Overall: I won't recommend them because their customer service couldn't follow up with me or answer the technical issues I needed, and because their costs for use is too expensive for most clients, as well for me to use them as a service for others.

Vendor Response

by WordStream on June 18, 2018

Hi Brandon, Thanks for trialing our software! We hear you that price can be a factor that is limiting, especially for agencies. We are working on even more tools to help agencies acquire and retain new customers. We hope one day you can revisit us so we can show them off to you and get those questions answered! =)

From the first day, the support and guidance was phenomenal. Our web visits has doubled!

Dec 01, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The software is very easy to use and the suggestions takes the guesswork out making costly, ineffective decisions. The 20 minute manager is a Huge Asset to the product and we are seeing a lot of cost savings and tremendous increased web traffic. We have over 15,000 keywords to manage and this product has drastically reduced our time consuming efforts. I wish I would have found this product years ago. We literally manage our Google, Bing and Facebook accounts from a single pane of glass. It's fair to say, we may have lost millions in potential revenue the past 5 years without this product. The best part, it's fun to use!

Overall: Increased web traffic and double & triple revenue increases

After only a week using Wordstream, my confidence in using Adwords has skyrocketed.

Sep 01, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I absolutely love the 20 Minute Work Week platform, where the software finds improvement recommendations from all areas of Adwords and brings it to me in one easy to use and understand place.

Overall: It allowed me to do my work with Adwords and be successful while at the same time, teaching and improving skills that I may not have been able to as adequately or as quickly as I was by using Wordstream!

Great software. Great support. Great customer service.

May 04, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: - Makes managing AdWords easy
- Premier Consulting is fantastic. They really help you to get going and improve the account on all levels. They are also prompt and responsive when you ask questions about your account.
- The reporting tools are really useful and you get a really easy and informative overview of the "health" of your account

Capterra-loader

Simplifies an overly complicated adwords interface.

Nov 14, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Easier to find and work with the most important components of Ad Words. Integrates Bing and facebook as well.

Cons: Sometimes its faster just to go into adwords and do something you know how to do it. Sometimes the keyword recommendations are way off course.

Overall: Simplifies many complicated components of advertising such as finding quality scores, reviewing performance, and integrating multiple platforms into one place.

Capterra-loader

Excellent Product! Outstanding Consultant!

Jan 26, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: We have been using WordStream for a few months so far and we are having a fantastic experience. I wear many hats in our organization and this this tool has been incredibly helpful in helping me optimize my campaigns and gain a better understanding of Adwords. Our consultant in a word, remarkable! He's a wealth of knowledge and he has so much patience! He is definitely a champion for me and has helped me to navigate an entire new marketing world!

Cons: I have one item on my wishlist. I wish the software could integrate with LinkedIn as it does with other social media.

Overall: I have been given a comprehensive education in PPC and AdWords. Our consultant is amazing and is helping us to achieve greater ROI.

Wordstream has saved hour team hours each week!

May 10, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It really helped us create a new revenue stream for our company. We are now very confidant advertising that we offer adwords as a service and we can train others on the software and get them up to speed quick.

Cons: Not much. I guess the only thing would be the ability to do video ads in one platform would be nice.

Capterra-loader

Great product saves time & money.

Dec 27, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I think the best is the integration with Google AdRank. Helps improve the quality score for Google and even Bing .

Overall: Saving time and money for myself as a three person team it has significantly helped grow my business. There isn't anything I don't like about this software other than the price. However, the price does make up for the amount of money.

Capterra-loader

Great

Nov 13, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It's very user-friendly and it saves our company a ton of admin time. We use it weekly for the "20-min work week" but having a dedicated account rep is an additional bonus.

Cons: The only con I can think of would be the cost, but I also think it is worth the price for the value you get from the service

efficient process; good team; solid support

Dec 30, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: efficient process; good team; solid support; timely reporting; good reach across CPC/CPA platforms.

Cons: complex business processes cannot be boiled down to something very simple; wordstream does help and create short-cuts, but they have no control over the platforms into which they integrate

Good software but overpriced.

Jun 18, 2018
4/5
Overall
2 / 5
Ease of Use
4 / 5
Features & Functionality
2 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: I like that it save me time with PPC and that it gives you suggestions on what you could and should do.

Cons: Had problems with their customer support, they take so many time to answer my questions. I think is overpriced considering the technical support they offered.

Wordstream is a must-have for anyone running an Adwords campaign.

Aug 09, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It is very easy to use. We are able to manage our progress. They are always available anytime we need help.

Friendly and very helpfull staff

Aug 08, 2017
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: The software has allowed me to vastly cut down the amount of time spent in adwords, and monitors the account for anything that wonders from acceptable spend. The 20 minute work week is a great feature. The querystream is also very easy to use and makes managing negative keywords far easier. New ad copy is very easy to generate with Wordstream providing suggestions as to how to improve the copy.

Cons: It can be a little "laggy" sometimes when switching between reports. The only other thing I wish it would work better with is google shopping, but other than that it has been a MAJOR time saver for me.

Capterra-loader

Great tool for beginners with Adwords or Bing ads

Nov 07, 2017
5/5
Overall
5 / 5
Ease of Use
2 / 5
Features & Functionality
5 / 5
Customer Support
2 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: It points out the most important areas to focus on in your Adwords or Bing account. It provides suggestions for new kewords and how to optimize your campaigns and ad groups.

Cons: We found that we were actually doing a great job with our Adwords account and the suggestions provided by Wordstream were not very relevant. I stopped using it after one month but was stuck in a 6-month contract. I quickly implemented the initial insight I gained and did get much more insight thereafter.

Overall: It provided some good initial insights, but after we got it all figured out there was no more value to us. I canceled after the first six month contract was up.

Capterra-loader

Very Overpriced PPC Software That Doesn't Achieve Results

May 25, 2018
1/5
Overall
4 / 5
Ease of Use
1 / 5
Features & Functionality
1 / 5
Customer Support
1 / 5
Value for Money

Pros: It does save a little bit of time when managing PPC through the software, but nowhere near what it takes to justify what they charge.

Cons: The 20 minute work week recommendations only make sense about 20% of the time, meaning considerable human judgement is required to properly approve or reject them. The on-boarding advisor actually took one of my client's campaigns and reorganized them, and it resulted in a considerably diminished performance results of the campaign, which resulted in considerable loss of revenue to my agency. Yet, I still have to pay these people since I locked in for a year prepaid and they promised they could easily drive enough performance based income during the sales process.
The keyword research tool does rank keywords by business opportunity and volume, but really is just on par with the free Google research tool with how that is organized.

Overall: I get some time savings from the software, but it is not worth the high price this software sells for.

Vendor Response

by WordStream on June 18, 2018

Our software is designed as a do-it-yourself software that combines intelligent algorithms with your business knowledge. For that reason we do combine the need for human judgment with the data-driven alerts and suggestions. We hope you can use your remaining time with us to help get back on track!

WordStream allows us to bring all our PPC together under one platform.

Jul 19, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I like that we can manage both AdWords and Facebook within the platform. The 20-minute work week makes it especially easy to keep up with. The 20-minute work week provides suggestions for new keywords and negatives to optimize each campaign. Normally, this would take much longer than 20 minutes so we're happy that WordStream has taken so much of the heavy lifting off our shoulders.

Cons: I wish this software would expand the social networks portion. It would be great to manage LinkedIn and Twitter within WordStream.

Overall: We're able to save time by utilizing the 20-minute work week which also saves us money.

WHEN YOU WANT TO LEAVE THE CUSTOMER SERVICE IS NON EXISTENT

Apr 25, 2018
1/5
Overall
1 / 5
Ease of Use
1 / 5
Features & Functionality
1 / 5
Customer Support
1 / 5
Value for Money

Pros: I cannot find too many words to say why I liked the service so I am just writing to fill up space. The system is fairly easy to use.

Cons: Account managers don't understand and don't want to understand your business. Asked questions but never got straight answers. When you try and leave, they take a week to get back to you, try and get you to stay and then when you refuse they refer to small print in which you have to give 30 days notice.

The 20 Minute Work Week is by far the greatest thing for people in charge of PPC ever!

Nov 17, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The ease of use, and the real time posting of changes. I also love the fact that we have chat support. I am very new to PPC and this has made my life incredibly less stressful. I would recommend it for anyone using PPC from beginners to experts.

Cons: I do wish we could add an additional one on one training hours, as opposed to packages. We have an awesome trainer and it would be nice to have a trainer work with us from the beginning of campaigns.

Overall: Ease of use, gives me more time to work on other aspects of my job and digital marketing. It is also a nice way to get the benefits of Google Adwords without using the software.

Over Achievers

Jun 08, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I use their managed platform but I love their communication and reporting. They are always very prompt when it comes to anything related to the account.

Overall: I am generating more high-quality leads than with our previous vendor and the CPA has dropped considerably.

Wordstream helps take care of the finer details that can be missed when managing multiple campaigns.

Aug 17, 2017
4/5
Overall
5 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: Wordstream saves me time and gives a great quality score, keyword and account optimisation suggestions. The "Query Stream" feature show's the number of queries per ad group up front, saving you from having to go through each ad group individually.

Cons: When it comes to the latest features, there seems to be a bigger drive behind social features with a few search updates here and there. There are no features for remarketing audience bid adjustments. Not being able to work with labels in Wordstream is about one of the bigger reasons I have to juggle between Adwords & Wordstream ux's.

Overall extremely positive about Wordstream. We can see the difference on all our accounts .

Jul 26, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It's easy to use and really works. It is like having an ppc pro in your team. The 20-min workweek exercises are a must and the back-end is great. Creating ads and maintaining keywords on Google is a breeze. Monthly reporting is awesome. Overall it helped me get all our account's health score up and see improvements on overall conversions and CPA. The support is kick-ass.

Cons: No realtime data - it is always one day behind. Facebook integration still need improvements - More ad creation options and targeting.

Overall: Improved advertising accounts. Awesome reporting. Great support. Happy clients.

WordStream helped us improve our CPA so that we had more budget for new strategies.

Aug 03, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I like how easy it is to view all of the potential issues that your campaigns may have. Being able to see the impact your quality score has on a campaign allows the team to focus on improving the ad groups as opposed to throwing more money at the problem.

Cons: We have recently took up the strategy to use single keyword ad groups (SKAGs). Currently the wordstream platform doesnt support giving tips on how to improve this technique.

Overall: The major benefit we gained form WordStream was being able to replace a digital analyst with the tool. Having our web development team take on PPC has been a much easier task with this tool.

Easy to use and helps get better results for marketing managers with little time

Jul 07, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I like that it makes Adwords easy to understand and update. As a busy Marketing Manager you want a software that you can log in and easily understand where you stand and steps to take in order to get better results. With the 20 minute work week you can do just that. The customer service is good and if your package includes an account manager, the bi-weekly or monthly calls are very helpful in identifying new strategies and keeping on top of opportunities.

Cons: There could be more automated processes once the software learns your goals and about your keywords. I would like some additional "optional" tasks in the 20 minute work week for when I have more time and would like to continue to work through a to-do list to better my results. My account manager/chat support does not always get back to me very quickly.

Overall: More organized campaign structure and understanding of Adwords. Decreased Adwords budget and more focus throughout campaigns.

Excellent onboarding, very helpful and knowledgeable team!

May 11, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Translates the complexities of Google AdWords into an easy to adopt format that streamlines and the campaign creation and optimization process. My favorite feature is the Query Stream. It's so powerful to be able to see exactly what people search for prior to clicking on an ad.

Cons: I'm unable to manage my retargeting campaigns and youtube video campaigns in Wordstream. I use custom audiences for retargeting based on user behavior, would be great to be able to push those audiences to Wordstream.

Overall: Great resources to learn about Google AdWords, perfect for beginners - intermediate users.

My experience has been great

Jan 25, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: For someone in my role, Wordstream really helps me manage all of the clients I take on in one, easy platform. Not to mention the reporting looks great!

Overall: Managed all of my clients accounts with an easy to use dashboard.

Capterra-loader

Excellent for start-up where you are a novice ad

Oct 12, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: We are a start-up and therefore money is tight. However we signed up for the monthly consultations which we have found was gr8 value for money because of the results we would have taken much longer to achieve. The representative we were assigned was very knowledgeable. Much easier than using Google Ads interface. Just added Facebook ad maintenance support which ticks another box for us.

Cons: Facebook support was poor but that has been upgraded recently. The ad performance reporting is not highly customisable.

Overall: Significantly improved our CPC and CPA

Saved Our Company's PPC & Increased Sales

Apr 17, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: How user-friendly the software is and how it gives you tips/suggestions on what to fix in your PPC campaigns.

Cons: It's not as compatible with Bing as it is with Adwords.

Overall: Our company used to have our PPC campaigns run by a third party PPC management company. We had felt they did not understand our industry enough and in turn, our sales decreased. Ever since we have switched to Wordstream, sales, impressions & quality scores have increased, and our CPA has decreased. PPC used to be extremely overwhelming to me, but Wordstream software has made everything extremely user-friendly and our account rep has been nothing but helpful in guiding/answering all of our questions.

Really easy to use and intuitive. Does not take much to pick up at all

May 15, 2017
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I like how it breaks down the account by the 20 minute work week. Although, you need to do more than the suggested edits and sometimes they can be repetitive, it is a great base to start optimizing accounts. They try to take the guesswork and heavy lifting off the user which is great.

Cons: Like other tools, I wish it had a feature to set goals and recommend optimizations to try and hit those goals. Those no real in your face bidding or conversion logic to set up and have the tool do help.

Overall: Easy to use to manage multiple clients and accounts, makes things quick and easy

Ive enjoyed the dashboard and customer service, it's helped me run my first adwords campaign.

Jan 17, 2018
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Suggestions for improvements to ads, keyword strategy, bidding strategy, everything. Wordstream provides great training/learning resources along with automated guidance. It really helps someone who is new to paid search.

Cons: Some of the features are a little difficult to find on the dashboard. I could use it more and be more familiar, but I often find myself clicking tabs or filtering more often than expected. Maybe the layout could be more streamlined

Overall: Not only does it help run an adwords campaign. I've learned a lot while using it about the ins and outs of paid search

WordStream is a valuable tool guiding me to gradually optimize my PPC accounts with little effort

Jul 19, 2017
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The 20-minute work week tool is great as it chops up the optimization into bite-size chunks that I can easily fit into my busy work week. The interface is very easy to use and encourages to come back every week to get the necessary changes done. In addition, Wordstream does allow to dig deeper into the details, including a "nerd mode" for more experienced PPC users. When creating ads its easy to copy or move ads between ad groups and the software offers best practice suggestions to improve on the ad copy. The tool not only manages Adwords but also Bing ads, and existing Adwords campaigns can be easily copied to Bing.

Cons: At first the new keyword suggestions were not that great, but meanwhile this seems to have improved. In addition I would like to see more specific focus on optimization of quality score, as this is a key metric in PPC.

Overall: Easy PPC management and optimization of ROI

Saving so much by using Wordsteam!

Oct 17, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: We switched from paying a consultant to managing our Adwords account oursleves along with the help of Wordstream. Wordstream breaks down PPC data making it manageable and easy to understand. I feel I can make decisions based on data to improve our account now where as before it was very hard to understand how to use the Adwords platform. We've brought our cost per target lead down by 42% in as little as 3 months managing ourselves with Wordstream!!

I've learned a lot from our consultant at Wordstream and the educational materials provided by Wordstream are very useful!!

So glad we made this switch!

Cons: The automated suggestions are not always perfect in the 20 minute work week, but I do believe these have helped us bring costs down significantly.

Overall: Tons of cost savings, better leads, and more meetings. Feeling I can now understand Adwords data insights and take action on those insights.

Wordstream is a great tool for PPC and paid media campaign managers.

Nov 23, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality

Pros: Wordstream is incredibly useful for consolidating data across accounts and platforms into a single, easy to understand and navigate dashboard. Additionally, the insights that Wordstream pulls out of your campaign data and presents via the "20 Minute Work Week" can be super useful and time-saving.

Cons: As can be expected, not all insights/suggestions are useful or make sense for your business. For an experienced PPC campaign manager this might be obvious, but to someone new to PPC they might go ahead with all of Wordstream's advice.

Customer Service Tops the Charts

Aug 30, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: The friendly user interface that guides those who can't keep up with constantly changing and increasingly difficult ad systems. It used to be that you'd bid 5 cents on a broad keyword and get 100% of the clicks. Now the complexity either needs a dedicated person to work on it, or a system that simplifies it, like Wordstream

Cons: I would hope for more integration with Facebook ads, as they've been around long enough that we should have full utilization within the software

Overall: Ease of use across several ad platforms, the '20 minute work week' is great

It's great to have my Google and Bing ads in one place where I can make multiple changes to both.

May 16, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: What I like most about this software is the 20 minute work week. The interface is great, easy to use, and I get a lot of information in one place.

Cons: My only complaint is that I don't have the capability of using labels for Google ads. After I optimize an ad in Wordstream I have to go into Google to place the label.

Overall: I am able to streamline my work week with the 20 minute work week feature. It's great to have the data provided in an easy to use interface. I was spending a lot of time on negative keywords and falling behind, but now I get through the most valuable ones on a weekly basis in almost no time.

Easy to use, reliable account optimisation software.

Feb 02, 2018
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: We mainly use the 20 minute work week which is ideal for us because it allows us to regularly check and optimise the account - this is good for us because it ensures us that ALL of our accounts get the same treatment whether they're little or large.

Cons: Some of the suggestions that the 20 minute work week produce aren't relevant and we have been using this software for some time and each time we provide the reason why the suggestions aren't relevant, this doesn't seem to improve anything. Not a huge issue more of an annoyance!

Capterra-loader

I'm completely impressed with my overall experience. WordStream Peeps Rock!

Oct 27, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love the fact that everything is super simple to find. I dont have to go digging around to get the most important information..... and I love the fact that once a week I get to be completely lazy and use 20minute working week thing, its saves me so much time and helps makes the changes with the biggest impact.

Cons: I dont like that I have to leave the device report to adjust the bids... and I'd also prefer if I do the 20 minute working week daily?!

Overall: It takes the guesswork out of ad management, especially if you're stretched for time.

Capterra-loader

Great online advertising tool, specially for SEM & Social Media Campaigns

Feb 28, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The Tool makes online advertising easy, you can create and manage ad campaigns on search engines and social networks really quickly. The tool also provides with streamlines reporting that is great internally.

Cons: It feels iffy at times to invest so much of an advertising budget with the tool and not do it directly, but at the end of the day it is worthwhile. You can also hire one of the experts at wordstream do the heavy lifting for you.

Overall: Less work in advertising campaigns, tips and tricks are already integrated into the tool.

Optimizing for the win!

Sep 22, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Working with the Wordstream team has been the easiest experience we've had with a vendor. They're quick to reply to messages, can keep up with our fast-paced (and changing) plans, and are in tune with our needs, which includes lowering spending while increasing conversions!

Cons: If I had to think of what I least like about using Wordstream is that they're based in Boston while we're in Bethesda, so I wish we could meet with them in person more!

Overall: Lowering cost of acquisition while increasing conversions. I can't say this enough!

Great tool for managing multiple AdWords search-accounts

May 30, 2017
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: WordStream Advisor is very easy to set up. It also brings forward the metrics the matter the most for our search campaigns, like impression share, actual search queries and quality score. The 20-minute work week is also a great way to keep on top of our search campaigns at all times.

Cons: Lack of flexibility and templating in reports. Also there is no top level user management, so you have to manage each user on account level.

Overall: Saves a lot of time. Easy access to important metrics about all levels of our search campaigns.

Increased Business, Easy to Use, Awesome Customer Service!

Jul 31, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Wordstream makes it so easy to look like an Adwords Pro! The interface is very easy to use. It helps you with lowing your Ad spend at the same time increasing your conversions. We have easily increased our conversions by 200% since we started using Wordstream

Cons: Not too much bad here. They are consistently adding options to help manage PPC even more. They do manage Facebook Ads, but would love to see more in other social media outlets.

Overall: Less Ad Spend
Increased Conversions
Gained more overall Knowledge of PPC

Capterra-loader

A Dream For PPC Specialists Managing Multiple Campaigns

Jan 23, 2018
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It was clearly designed by frustrated PPC managers who wanted to make bulk changes more efficiently, and who wished that Google AdWords would offer smarter notifications. Whether you just need to knock out the 20 minute work week mode, or want to use the platform for more in-depth analysis of existing campaigns, WordStream makes everything nice and easy.

Cons: It would be nice to have a little more separation of Bing/Facebook from the UI completely if no changes have been made. There's a (perhaps unreasonable) fear that I'm going to accidentally duplicate changes and copy all AdWords campaigns over to Bing. If I made edits to only AdWords campaigns, its a pinch of uneasiness that the Post Changes box includes Bing and Facebook, which are check marked. Small preference.

Overall: Very effective tool for managing multiple AdWords accounts and making bulk edits faster.

Delivers proof of improvements and makes improvements faster than AdWords

Sep 12, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The insights it provides seem less likely to just generate clicks, and more likely to generate conversions (sales). It's incredibly easy to see where you stand among competitors, and let's you set your expectations accordingly (i.e. it helps reign in your client's wants).

Reporting is easy, and there's not a lot of annoying in-app upsell that so many software systems hook you in with, but only deliver for a premium. People are tired of that.

Support is seriously A-Team (Greg Herrmann knows everything, has every answer. Greg Herrmann for president).

Cons: Would love shopping ads (PLAs), remarketing, display ads, etc. Copying across accounts would be great, too, but whatever I've had any difficulty with Greg Herrmann has provided some kind of a solution for. Support!

Overall: Makes PPC provable to my clients, and makes taking action often, easy.

A fantastic tool to get the most out of search ads.

Dec 06, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The 20 minute work weeks are an excellent way to ensure every account you are working with gets a tune up each week, no matter how big or small.

Cons: If it could add analytics integration, it might become the perfect search account tool but for now, it relies on import the conversion data from analytics into AdWords with is slightly less accurate.

Wordstream may not be the cheapest option, but you get the best out there for the price!

Jul 12, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Wordsteam is very easy to use and if you ever run into any issues, the support team is always there to help and is very friendly and easy to work with. The value for the money is really great. This is a product that is worth every penny.

Cons: Wordstream is a great product to use, but it can take some time to set up and get used to. Luckily there is a support team that can answer any questions along the way.

Overall: Wordstream helps our agency to determine the best ways to spend a client's ad spend on Google Adwords and is easy to use.

Capterra-loader

Very friendly team with a wealth of knowledge in numerous areas.

Oct 11, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Team is easy to communicate with and ready to act. Reporting dashboard is clean and robust. Account managers are willing to try on new strategies and tailor approaches to our unique priorities.

Cons: Onboarding process was a little convoluted and resulted in a minor hiccup. Clearer communication right from the start with the team we'd ultimately work with could have prevented any potential miscommunications in approach and priorities.

Overall: Helps free up a lot of our time knowing our PPC accounts are well taken care of.

Saves money, easy interface, awesome tools, expert consultants, and great results!

Oct 18, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Personalized training, personal consultant that manages your account, user-friendly interface, and WordStream allows even the novice to be an expert at AdWords and get results FAST! The intuitive 20-Minute Work Week tool really guides you toward making the right decisions and changes to save your business money, but without sacrificing any potential business.

Cons: Would prefer 2-3 more individual training sessions at the novice/beginner level. Maybe provide a short survey that can "spot" the beginners, so you know where to start with them. Lots of details that can be overwhelming at first and difficult to know where to start on an existing account that has been managed already by an agency. Better to have a plan to crawl before you walk, and walk before you run, so to speak.

Overall: Training, refinement of our AdWords account, and more business

Learning about how to manage our Google Ads campaigns but not having the success we expected.

Jun 05, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money

Pros: What I like most about this software is that it allows for us to learn how to make the changes and how to manage our Google Ads as opposed to handing over the reigns to someone else and being lost as soon as you stop your services with them.

Cons: What I like the least about this is we are not receiving the results that we expected by signing on with them. Our initial hope was to expand our Google Ad spend but that's not looking likely based on the immediate results.

It has worked great for managing our few PPC accounts and has helped with overall performance.

Aug 11, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Absolutely the best customer support and training that I've ever experienced from a software company. It's easy to use and understand and has nice reporting features that are also easy to customize.

Cons: It's pricey for small firms with few accounts -- but makes sense if you're managing multiple clients and/or ad platforms.

Overall: It has saved time and simplified the process of managing our accounts. The reports are informative, but simple for the client to understand. Training features have also been helpful.

I like that all the information is displayed clearly and graphs are included as well.

Jun 11, 2018
4/5
Overall
2 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: I am able to understand the information and pass it along to customers so they better appreciate our efforts.

Cons: I am sometimes puzzled about which report is best for a client. I like variety, but a better description of each type of report might be nice.

Overall: I can report to my clients exactly how their money has been used.

Simplifies a miserable process

Sep 27, 2017
5/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I am TERRIBLE at PPC, but our advisor walks me through it every week and answers my one hundred billion questions and is super patient with me. It's very easy to see what's working, and what's not.

Cons: I personally have a difficult time separating my campaigns to understand what is paused and what is active. I messed up our first go at creating campaigns, but I can't (shouldn't) delete the data, however it's kind of confusing to separate the old from the new.

Wordstream was the best business decision we made all year.

Dec 01, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Ease of use and training for newbies like us. Customer service is always there when we need them. They are easy to work with and taught us how to boost our appearance online. We were chasing our tails using AdWords before. We never got the same information twice from customer service. Wordstream has allowed us to concentrate our ads to our customers. We finally stopped receiving calls that were not related to our business!

Cons: If I have to name a con I guess it could be that it doesn't do it the work for us. The software is easy to use and we have not had any issues. If I HAD to come up with one thing I wish to change it would be for there to be an automatic saving and uploading of work done as I make changes. Because sometimes I forget to end my sessions with the upload changes now tab.

Wonderful help - has brought my business up a lot and enabled me to help other small businesses.

May 19, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: It has brought my business up a lot and enabled me to help other small businesses with their own account.

Wordstream Advisor makes managing Adwords easier but lacks overall strategic direction

Apr 24, 2018
3/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Rather than muddling through Google Adwords, Wordstream gives a very easy way to manage your paid search accounts through their platform. The 20 Minute Work Week is our team's favorite aspect of the tool.

Cons: Recommendations have a great difficulty of being relevant to your brand or industry. Despite giving them as much info as possible about our business, we constantly have to course correct the strategies presented. Tough on small budgets.

Reduced CPA & Increased Leads!

Jul 31, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: WordStream is intuitive to use, quick to implement suggestions, and gets results! We've seen CPA reduced; number of leads more than doubled; and lead quality improved. All within just 6 months. The 20 Minute Work Week feature really works!

Cons: I'd love to see the ability of automatically replicating the best performing ads when splitting into new AdGroups.

Overall: We've been able to get better results for our clients. Better than we were getting from purely human engagement.

Capterra-loader

My experience with the software and the premier consulting has helped to make the most of our spend,

Jan 18, 2018
5/5
Overall
5 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: So far I really like the easy user interface, the different and detailed reports with insights and statistics. In addition to the premier consulting.

Cons: After trying to set up the landing page tool, I found that is very limited, and there is not much support for that specific tool.

Overall: Educating with up to date strategy to improve my campaigns.
Time to do another task, and research.
Make the most of the spend on my campaigns.
Increasing traffic
Optimizing campaigns constantly.

Wordstream helped organized my event.

Jul 13, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Wordstream helped me find customers, save money by getting rid of negative keywords I r at the same time it helps me find target keywords, to bring new customers, I recommend this software.

Cons: The Process Takes Time To Understand Which Keywords Work Best For Your Campaign. Getting Rid Of Negative Keywords While Adding New Keywords. However, it Is Worth It.

Overall: I understand how Google AdWords works most importantly negative keywords how they can waste your budget.

Capterra-loader

Easier than Adwords Dashboard

Dec 12, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
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Pros: Easy to use. It turned the cumbersome task of improving your ads in Google Adwords dashboard from a 3 hours a week task to a 30 minutes a week task. Wordstream gives you specific items to focus on in order to improve your ads. There customer service is exceptional.

Cons: Unfortunately, adwords just wasn't a good lead generation tool for our industry. I don't know if there was anythign that Wordstream could have helped us with.

This product is time saving and genius

Apr 24, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: I love the 20 min work week and the easy access to the helpful features of Adwords - like querystream. I also love the consultation option - it has allowed us to enable more people on our team to complete Adwords management tasks

Cons: there is nothing - I love it so far - I look forward to exploring it more and perhaps adding our facebook accounts to the systems.

Overall: time saving
money saving
adwords campaign insight and improvement

Capterra-loader

Good Product w/ Amazing Customer Support

May 09, 2018
4/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money

Pros: This software is a huge help when creating, launching, and managing ad campaigns. It helps users get the most out of their budget and resources.

Cons: Offers pretty basic UI/UX, although this does not prevent a user from benefitting from the software during use.