WordStream

WordStream Advisor

5 / 5 136 reviews

Who Uses This Software?

Wordstream is designed to help active advertisers get more for less on Google Adwords, Bing Ads, and Facebook


Average Ratings

136 Reviews
  • 5 / 5
    Overall
  • 4.5 / 5
    Ease of Use
  • 5 / 5
    Customer Service

Product Details

  • Free Trial
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
  • Support
    Online
    Business Hours

Vendor Details

  • WordStream
  • www.wordstream.com
  • Founded 2008
  • United States

About WordStream Advisor

WordStream Advisor makes online advertising easy: You can create, optimize, manage, and measure high-performing paid search and paid social campaigns in just 20 minutes a week. Smart tools, weekly alerts, and visually stunning reports save you time and money.


WordStream Advisor Features

  • Channel Management
  • Contact Database
  • Email Marketing
  • Event Triggered Actions
  • Lead Management
  • Multi-Campaign
  • Campaign Management
  • Channel Analytics
  • Incentive Management
  • Inventory Control
  • Lead Management
  • Opportunity Management
  • Order Management
  • Partner Management
  • Product Management
  • Reseller Management
  • A/B Testing
  • Analytics
  • Drag & Drop
  • Form Creation
  • Real Time Editing
  • Responsive
  • SEO Management
  • Templates
  • Contact Discovery
  • Contact Import/Export
  • Lead Capture
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • Pipeline Management
  • Prospecting Tools
  • Visitor Identification
  • Activity Tracking
  • Campaign Management
  • Lead Capture
  • Lead Distribution
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • Pipeline Management
  • Prospecting Tools
  • Source Tracking
  • Analytics / ROI Tracking
  • Campaign Segmentation
  • Channel Management
  • Contact Management
  • Content / Blogging Platform
  • Direct Mail Management
  • Email Drip Campaigns
  • Landing Pages / Web Forms
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Multivariate Testing
  • Referrals / Affiliates
  • Search Marketing
  • Social Marketing
  • Website Visitor Tracking
  • A/B Testing
  • Account Alerts
  • Analytics / ROI Tracking
  • Bid Management
  • Budget Management
  • Campaign Management
  • Conversion Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages / Web Forms
  • URL Builder
  • A/B Testing
  • Auditing
  • Competitor Analysis
  • Content Management
  • Dashboard
  • Google Analytics Integration
  • Keyword Research Tools
  • Keyword Tracking
  • Link Management
  • Localization
  • Mobile Search Tracking
  • Rank Tracking
  • Revenue Management
  • User Management

WordStream Advisor Reviews Recently Reviewed!

8d39dbf95d35c6010bb9529afe344fd5

WordStream Advisor will really help you dial in your Google pay per click marketing campaigns!

Oct 22, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Once you have your basic PPC campaign(s) setup, WordStream Advisor will analyze everything and then make suggestions for budget changes, ad changes, keyword changes, ad set splitting and most importantly, negative keywords, on a weekly basis.

You can then review their suggestions and accept them or not.

Two big things that I have noticed is my "Google ad quality score" has risen across all my ads and my actual cost per click has decreased as well.

This software is very easy to use and also will work with your Bing and Facebook ads too.

You really can't go wrong with this software if you run PPC ads on Google.

Overall: 1st off Wordstream advisor saves me and my team a ton of time trying to figure out how to optimize our PPC campaigns.

We manage multiple PPC campaigns for small business owners (we are an agency) and any tool that saves us time which saves us money, and we appreciate that.

We will use this software as long as we manage PPC campaigns.

It is a no-brainer.

My team & I are very skeptical with any software that we purchase and use, having been burned numerous times by over-hyped promises on software.

To be honest, I can't really find anything that I dislike about WordStream Advisor.

It does it's job, is easy to use & saves me and my clients money and headaches.

Aff0b5807855f131b371287194ce80a0

Makes my job easier and allows me to meet more customers needs.

Oct 20, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: WordStream opened up an entire new business opportunity to me. Without it I wouldn't have the time or inclination to sell PPC management services on a large scale. Now I can offer AdWords, Bing and Facebook ads as an intro or add-on service for my clients. Without needing additional resources. WordStream changed my business.

Cons: The one area I would really like to see improvement in the software is in the reporting functionality. The current reports are a good start but fall short when it comes to what I need to provide my clients. I recently attended a live WordStream event in conjunction with Google and spoke with a team member who is actually working on new reporting features. What he could tell me is exactly what I've been looking for. Needless to say I'm very excited about the upcoming release.

Overall: The 20-Minute Workweek guidance has been invaluable to me. I was a novice at AdWords management when I began using WordStream but I was quickly able to make some dramatic improvements for a client which allowed me to open that service to several other clients. WordStream changed my business.

Excellent Experience with Wordstream, great team to work with!

Oct 18, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Software is easy to use and more intuitive than the google adwords platform. Being able to view all my marketing accounts (google, bing, facebook) in one place is a great feature!

Overall: The only con is that I really don't have time to finish the 20 minute work week regularly. This is not a flaw in the software in any way, just a limitation of my personal time.

Saving so much by using Wordsteam!

Oct 17, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: We switched from paying a consultant to managing our Adwords account oursleves along with the help of Wordstream. Wordstream breaks down PPC data making it manageable and easy to understand. I feel I can make decisions based on data to improve our account now where as before it was very hard to understand how to use the Adwords platform. We've brought our cost per target lead down by 42% in as little as 3 months managing ourselves with Wordstream!!

I've learned a lot from our consultant at Wordstream and the educational materials provided by Wordstream are very useful!!

So glad we made this switch!

Cons: The automated suggestions are not always perfect in the 20 minute work week, but I do believe these have helped us bring costs down significantly.

Overall: Tons of cost savings, better leads, and more meetings. Feeling I can now understand Adwords data insights and take action on those insights.

3ccb334a570ab186257ba6d6954211cf

Glad I Invested In This Tool

Oct 16, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: As a one-person marketing agency, I always envisioned harnessing a software that allowed me to get into the weeds of my client's adwords accounts easily, keep me updated on their budgets, and allow me to do audits and account re-structures quickly. WordStream is just that. I love the 20 minute work week, as it allows my to get all my account maintenance out of the way for the week on Sunday/Monday and I have the rest of the week free for meetings, building new campaigns and anything else that pop's up mid-week. It's also made upsells to clients on Facebook ads very easy as the integration is very simple/easy.

Cons: I mean, it's not perfect. There's some work flows that you need to get used to, but in the end I feel like I've gotten more than fair value for my subscription fee.

My experience with Wordstream advisor has been great and has made managing time and accounts easier.

Oct 16, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: My favorite two features of this software is the Negative keyword list and the reporting. The negative keyword list is perfect for the weekly check-in to accounts and a lot of Board Match types. The visual reports are great and clients find them easy to understand.

Cons: I do not like that there is no history of past adjustments made to accounts from the software. It would extremely helpful to have them listed out and put them in order of accounts.

Great experience, from the platform to customer support, everything works!

Oct 16, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The UI is very easy to navigate and use, and the Customer Support agents are very insightful and very good teachers. The integration with Facebook, and Bing (and of course AdWords) makes it that much better!

Cons: I'd like to be able to create Display ads from the interface, unfortunately, this isn't a feature yet.

Very fast to get setup and going. My consultant Ben has been great with helping me each week.

Oct 13, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I like that you can achieve in 1 or 2 clicks, what would take 20 minutes using Google AdWords. This allows me to focus on the task at hand quickly.

Cons: There are a few areas that are confusing at first. I am sure the developers will address them over time . Nothing is 100% perfect

It has helped us to bring our PPC work hours down from full time to a few hours here and there.

Oct 13, 2017
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: It has definitely helped us bring down work hours, new Facebook integration features are starting to work well.

Cons: The Facebook integration still has some way to go. The budgeting aspects could be more flexible with better costs at a glace and budget sharing between campaigns if there is surplus during dips.

Amazing platform to help streamline the Adwords process!

Oct 12, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: The ease of use is one of my favorite things about the platform. The organization of the platform is also very clean and user-friendly. The querystream that allows you to see relevant search terms is incredibly helpful. The 20 minute work week is also an awesome feature!

Cons: The only thing I do not like about the software is that the querystream sometimes does not have the best options and the amount of keywords offered is sometimes slim.

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Excellent for start-up where you are a novice ad

Oct 12, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: We are a start-up and therefore money is tight. However we signed up for the monthly consultations which we have found was gr8 value for money because of the results we would have taken much longer to achieve. The representative we were assigned was very knowledgeable. Much easier than using Google Ads interface. Just added Facebook ad maintenance support which ticks another box for us.

Cons: Facebook support was poor but that has been upgraded recently. The ad performance reporting is not highly customisable.

Overall: Significantly improved our CPC and CPA

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I completely rely on WordStream and their expert trainers to help me generate results for my clients

Oct 11, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: REPORTING! As well as training tools, query stream, keyword recommendations, and one-on-one support.

Cons: Does not have reporting for Display Marketing. There isn't an option to get monthly reports on where you stand against industry competitors.

Overall: Ease of mind when reporting to the C-Suite for my clients, increased traffic, and conversions.

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Great experience, great support, and effective!

Oct 11, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I like the the 20 minute work week - it's so convenient and manageable along with all the other tasks I'm responsible for!

Cons: I will say that without the telephone training/support, this tool would be very tricky to use. There are many features that aren't intuitive and takes time and practice to get used to.

Overall: Better understanding of Google AdWords, SEO and keywording online.

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Very friendly team with a wealth of knowledge in numerous areas.

Oct 11, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Team is easy to communicate with and ready to act. Reporting dashboard is clean and robust. Account managers are willing to try on new strategies and tailor approaches to our unique priorities.

Cons: Onboarding process was a little convoluted and resulted in a minor hiccup. Clearer communication right from the start with the team we'd ultimately work with could have prevented any potential miscommunications in approach and priorities.

Overall: Helps free up a lot of our time knowing our PPC accounts are well taken care of.

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I've had consulting from wordstream for the past 2 months, and they helped reduce our CPA by half!

Oct 10, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: It simplifies google adwords and had a clean platform for ease of usability. There are functions that expedite certain procedures.

Cons: There are some important functionality that is not included. Especially with reporting, I would have to go into adwords to generate some of the things I needed.

Overall: Lower ad cost as well as amazing training. Their implementation team is amazing, responsive, and so so helpful.

Great training around a good product that will help you take your PPC to the next level.

Oct 09, 2017
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Phone Training customised to your needs.
20 minute work week with laid out recommendations for you each week to help build your PPC account.
Great backup support

Cons: I really felt that they needed to have better support for the display ads on Google. This would have made a great difference.

Overall: Increase CTR's and better ROI from the ads they I was currently running.

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Harvested a Bunch of Low Hanging Fruit for Great ROI

Oct 05, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The software is straightforward to learn and highlights immediate opportunities for optimization and Adwords spend savings.

Cons: Not surprising - but we would not have known about or understood software features if we did not also have the consulting package

Overall: We created significant Adwords savings by radically improving our Adwords structure, Ads, Keywords, Quality Scores and overall approach. Wordstream transformed our Adwords process and paid for itself!

Great Tool To Support Your Adwords Campaigns

Sep 29, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: This software is very easy to use and the customer support has been phenomenal. Great for both beginners and users with advanced Adwords knowledge. The layout is straightforward and the selection of support articles are great.

Cons: I wish we were able to use all the Adwords functions in Wordstream alone, instead of having to jump back to Google for some functions.

Great experience, top to bottom from Sales to Support.

Sep 29, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Ease of use and having a Customer Success Specialist to guide and educate about the platform and PPC in general.

Cons: Platform could use a change log to document changes made per session, per week, month, date range or year(s).

Overall: Successful PPC campaigns.

My experience has been amazing.They have helped me to get where I needed to be in a very short Time!

Sep 28, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It's very easy to use!From day one I was able to understand and use the product thank you for making it so easy

Overall: It has helped grow my business thank you for that!

Simplifies a miserable process

Sep 27, 2017
5/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I am TERRIBLE at PPC, but our advisor walks me through it every week and answers my one hundred billion questions and is super patient with me. It's very easy to see what's working, and what's not.

Cons: I personally have a difficult time separating my campaigns to understand what is paused and what is active. I messed up our first go at creating campaigns, but I can't (shouldn't) delete the data, however it's kind of confusing to separate the old from the new.

Professional. Personal. Efficient.

Sep 27, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Easy to learn and use effectively. Doesn't take an expert to master some of the basic and important aspects.

Cons: Some of the information gets lost -- more of a problem with the amount of information and not the parsing tools.

Great supplemental tool for our PPC work.

Sep 25, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The UI is one thing. I prefer working on the tool rather than on AW. And secondly, I can spend less weekly time looking where exactly to optimize with the '20 minutes Work Week' because the tool automates some of them.

Cons: Not much but I would love to see more Facebook optimization features. Or maybe understanding my way in the tool better. I still don't get very well how to use FB on WS.

Overall: It saves me time. That's the main reason I acquired the tool. I needed a software that could automate optimizations so I could focus on other valuable areas of our client's business.

Great support to amp up SEM for a small and quickly growing business

Sep 22, 2017
4/5
Overall
5 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Wordstream's dashboard is easy to navigate and gives a good snapshots of our overall SEM performance.

Cons: Though the dashboard is fairly comprehensive, there is limited ability to customize views and drill down to see the "why" behind the numbers.

Overall: Better ROI for our SEM efforts

Optimizing for the win!

Sep 22, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Working with the Wordstream team has been the easiest experience we've had with a vendor. They're quick to reply to messages, can keep up with our fast-paced (and changing) plans, and are in tune with our needs, which includes lowering spending while increasing conversions!

Cons: If I had to think of what I least like about using Wordstream is that they're based in Boston while we're in Bethesda, so I wish we could meet with them in person more!

Overall: Lowering cost of acquisition while increasing conversions. I can't say this enough!

fairly easy to use, good customer service

Sep 18, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The weekly manager. At least once a week I can sit down, go over the recommendations, choose what I want to do and then click on it. There are recommendations you can choose to accept or turn it down. Once learned it is very easy to maintain.

Cons: A lot of information to go over and learn. Once you go over it and speak to a customer rep, tech it starts to make sense. There are still some things I haven't been able to go through. Once I have more time this winter I hope to become more proficient.

Used at agency level to take strain out of growing and optimising accounts

Sep 13, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: - 20 minute work week tool, makes adding new keywords and negatives easy as well as showing the impact in terms of expected increase in traffic and money saved

Cons: - Search manager tool a little clunky and sometimes slower to work within this in comparison to AdWords Editor or AdWords interface

Customer Support outside of USA almost non existent

Sep 12, 2017
3/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
1 / 5
Customer Support
2 / 5
Value for Money

Pros: Simple easy to use. Easy to read layouts and report structures. weekly summary opportunities focus feature is a good idea but becomes redundant after a period of 3 months as you would likely be on top of the bulk work getting your advertising inline with desired outcomes.

Cons: Now obsolete as Googles new Adwords features (which is free) have significantly more details and drilling data than Wordstream can compete with.
Now in 2017 wordstream is not worth any money as it cannot provide any further benefit than the newer Adwords interface tools.

Also customer support is a real problem when you have any issue with software or billing. They simply will not respond to you- that means never.

Customer support is only availiable for purchasing .

Overall: Intially quick wins to focusing ad's on google to targeted audience but it did not reduce our ad spend. It targeted potential customers manipulating our ad strategy more directly but it lead to increasing spend without the corresponding conversion rate improvement.

Delivers proof of improvements and makes improvements faster than AdWords

Sep 12, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The insights it provides seem less likely to just generate clicks, and more likely to generate conversions (sales). It's incredibly easy to see where you stand among competitors, and let's you set your expectations accordingly (i.e. it helps reign in your client's wants).

Reporting is easy, and there's not a lot of annoying in-app upsell that so many software systems hook you in with, but only deliver for a premium. People are tired of that.

Support is seriously A-Team (Greg Herrmann knows everything, has every answer. Greg Herrmann for president).

Cons: Would love shopping ads (PLAs), remarketing, display ads, etc. Copying across accounts would be great, too, but whatever I've had any difficulty with Greg Herrmann has provided some kind of a solution for. Support!

Overall: Makes PPC provable to my clients, and makes taking action often, easy.

Great Support -Great Results

Sep 09, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: WordStream is easy to use and delivers what they promise. The support staff has been fantastic to work with, and the documentation is very helpful.

Cons: I would like to see the cost of the software come down a little bit. Although I am very happy with the results.

Great product needs some more tools to make it worth the money

Sep 05, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 4.0/10 Not
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Pros: Very intuitive product, makes a lot of sense and can save time. Great customer service and sales team to walk through any questions or concerns.

Cons: This product at the time did not have any tools for social media and was only geared for Google Adwords that didn't help me and the time saved on Google Adwords was good but not enough to justify the very high price.

Overall: Helped my Adwords management

Some nice features, but not worth the price

Sep 01, 2017
2/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
3 / 5
Customer Support
1 / 5
Value for Money

Pros: Nice dashboard, good looking layout. It connects easily with Adwords so you can download and upload just fine.

Cons: As an agency, if the ad spend increases the price of Wordstream skyrockets and it's definitely NOT worth the price. There is no reason it should get SOOOOOO expensive when it doesn't do anything different. 6 month contract was a BIG mistake. Really regret signing up with them. Download Adwords Editor and learn how to use it on Youtube and you'll be way ahead. You can hire someone to set up reports for you in Adwords or there are lots of reporting tools that do a better job at a fraction of the price.

Overall: We optimized one campaign and saw some improvement. But again, not worth the crazy expense. Really unhappy with the price gouging and 6 month contract.

After only a week using Wordstream, my confidence in using Adwords has skyrocketed.

Sep 01, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I absolutely love the 20 Minute Work Week platform, where the software finds improvement recommendations from all areas of Adwords and brings it to me in one easy to use and understand place.

Overall: It allowed me to do my work with Adwords and be successful while at the same time, teaching and improving skills that I may not have been able to as adequately or as quickly as I was by using Wordstream!

Customer Service Tops the Charts

Aug 30, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: The friendly user interface that guides those who can't keep up with constantly changing and increasingly difficult ad systems. It used to be that you'd bid 5 cents on a broad keyword and get 100% of the clicks. Now the complexity either needs a dedicated person to work on it, or a system that simplifies it, like Wordstream

Cons: I would hope for more integration with Facebook ads, as they've been around long enough that we should have full utilization within the software

Overall: Ease of use across several ad platforms, the '20 minute work week' is great

I saved money by taking control of my PPC and finding out what keywords work!

Aug 30, 2017
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Easy to use interface. On the few occasions that I needed help, I was provided with fantastic customer support, the guide and resources let you learn as much as you like or require to acheive your goals.

Overall: I can see what works and what does not without paying someone else to do it

The *personal* advisor is *GREAT* for teaching you *things you didn't know about the software!*

Aug 29, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It is so easy to make hundreds of updates in minutes! It takes sime getting used to / but when you do? WHAM! Job Done!!

Overall: Time savings / suggestions / a wealth of *real* knowledge...

WordStream has been a great tool to cut down on the amount of time it takes to manage AdWords

Aug 24, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I really like the dashboard and 20 Minute Work Week features. These features make it easy for me to focus on the information that's most important.

Cons: Sometimes the suggestions in the 20 Minute Work Week are repeated from earlier weeks, or don't seem relevant in context to the account and ads.

Overall: lots of saved time

Has been a great tool for removing negative keywords quickly across campaigns

Aug 22, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: QueryStream, Syncronization to Bing and Facebook, Tutorials and Guides, Keyword Grouper, SEO Basics, 20 minute work week.

Cons: Can be quite slow to load through pages compared to Adwords. Doesn't have all the tools that Adwords has, e.g. searched keywords over a certain length of time with certain metrics.

Overall: Saving time

Great for quick and easy optimisation

Aug 21, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Actionable optimisation recommendations
Easy to navigate UI
Combines Bing Ads, Google AdWords and Facebook advertising all-in-one
Great for quick checkups on performance and budget tracking
Report templates are very useful

Cons: Yet to incorporate shared library
Doesn't support bidding strategies
More suited to small to medium sized agencies or SMEs, more of a lightweight bid management tool

Overall: Budget tracking and management
Combined spend and performance data for Bing and AdWords from one platform

Wordstream is a very user friendly platform and didn't take long to get used to.

Aug 17, 2017
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Wordstream identifies areas of opportunity as well as keywords that are inefficient. I have seen several client accounts increase in performance - whether that is CTR or conversions.

Cons: Wordstream doesn't yet factor in different audience targeting available in AdWords - so there is still some toggling between the two platforms.

Overall: Time saving, efficiency, improved campaign performance.

Word Stream has saved me a significant amount of time in managing our client's adwords accounts.

Aug 17, 2017
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The 20 minute work week provides insights and suggestions of optimization tactics that I wouldn't have considered on my own which is a tremendous help in maximizing our client's budgets and increasing their campaign performance.

Cons: In the future I hope to see an integration of all Google products! It would be ideal to stay within one platform to manage search, display, and YouTube campaigns.

Overall: Huge time saver, in depth optimization tactics and suggestions, super easy to use!

Wordstream helps take care of the finer details that can be missed when managing multiple campaigns.

Aug 17, 2017
4/5
Overall
5 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: Wordstream saves me time and gives a great quality score, keyword and account optimisation suggestions. The "Query Stream" feature show's the number of queries per ad group up front, saving you from having to go through each ad group individually.

Cons: When it comes to the latest features, there seems to be a bigger drive behind social features with a few search updates here and there. There are no features for remarketing audience bid adjustments. Not being able to work with labels in Wordstream is about one of the bigger reasons I have to juggle between Adwords & Wordstream ux's.

One man global marketing team!

Aug 16, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Brief to use. Comprehensive in coverage. The software manages and extends the campaigns I have in place. It suggests new additions regularly and brings them to my attention minimizing the time I need to go searching for alternatives. The 10 minute weekly manager is great!

Has changed the way I interact with Adwords completely - for the better

Aug 14, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: This software is extremely user-friendly, makes managing an AdWords account of any size so much simpler, and gives full account recommendations that are spot on

Cons: The reporting tool is limited to two types of reports - while they are super helpful, that could be expanded to be a more user-friendly version of AdWords reporting.

It has worked great for managing our few PPC accounts and has helped with overall performance.

Aug 11, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Absolutely the best customer support and training that I've ever experienced from a software company. It's easy to use and understand and has nice reporting features that are also easy to customize.

Cons: It's pricey for small firms with few accounts -- but makes sense if you're managing multiple clients and/or ad platforms.

Overall: It has saved time and simplified the process of managing our accounts. The reports are informative, but simple for the client to understand. Training features have also been helpful.

I use this software to help with my small business and have had great luck.

Aug 11, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Easy to use the 20min work week every Monday. It just walks you right on through the steps without you having to learn everything before you start. It's great because you learn as you go while you are working on the 20min work week.

Cons: Not much to say that I don't like. If I was to say anything it would be about Facebook and how it relates to wordstream and functionality. Or maybe I just need to learn more about Facebook.

Overall: Minimize my spending

Great People

Aug 11, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Most of all, I enjoy working with the people at WordStream. We set up weekly reports, but it is the team that I have in place that help cidentify opportunities for growth. They proactively customize reporting to fit the needs of the company.

Cons: Sometimes reports can be lengthy and some data is not relevant to our current initiatives. Although this is sometimes a problem, I can always talk to my team at WordStream and customize the report for granular data that is highly relevant to our goals.

Very positive, it has managed to streamline processes for our PPC department.

Aug 11, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The 20 minute work week is great. We like to make sure that all of our accounts get attention and this is the perfect way to do it - sure there are some suggestions that aren't right but that's what the feedback tool is for.

Cons: in 20 minute work week when creating new ad groups it would be ideal if we could add more than a single add group at a time it would perfect this process

Overall: The ease of being able to manage, maintain and optimise all of our accounts evenly. We base our clients accounts on tiered package so sometimes the smaller accounts don't get the attention they deserve, where as WordStream helps us give the same amount of love and attention to ALL accounts and that is important to us.

Seamless, helpful and easy to use.

Aug 11, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It's workability to our current system, it has made monitoring and analysing campaigns we're working on incredibly efficient and time saving.

Cons: Nothing! So far it's been perfect for us to use. We're looking forward to working more with Wordstream in the future.

Overall: It has allowed us to monitor and analyse AdWords campaigns efficiently, saving us time and ultimately costs as a result of this.

Wordstream makes using AdWords sooo easy!

Aug 10, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It is very straight forward; you need not have prior experience with online ads to be able to figure out how to use it.

Cons: The price point is higher but it is worth it if you manage multiple accounts. It is well suited for agency use.

Very smart and professional people

Aug 09, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: I love the ad editor and the helpful hints it gives you, it helps you build a good ad, the result is great too for quality score. The reporting is also very helpful especially for keywords

Cons: the landing page builder is horrible to use, it is clunky and difficult, I spent a few hours with it and ultimately gave up.

Wordstream helps me achieve higher quality AdWords accounts for my clients. Great reports as well!

Aug 09, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The 20 minute work week tool is great for quick maintenance items. The performance grader report helps to dig a little deeper into best practices and helps me to spot areas of improvement that I can take care of quickly. The many keyword tools available are great at helping me to make large scale changes quickly and I can review my changes before posting them to AdWords. Call tracking and keyword level call tracking are a must for reporting new leads to my law firm clients. I also utilize the landing page builder and contact forms with great results. Working with an account rep who has experience with my target clientele has been a tremendous benefit to my company's growth. Great looking white label reports that I can customize for each of my clients communication styles makes my weekly phone calls that much better!

Cons: There are still a handful of features to be added into Wordstream that I think would be nice. Support for shopping, display and YouTube campaigns will be great once they are added.

Overall: Increased quality of work!

Wordstream is a must-have for anyone running an Adwords campaign.

Aug 09, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It is very easy to use. We are able to manage our progress. They are always available anytime we need help.

Friendly and very helpfull staff

Aug 08, 2017
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: The software has allowed me to vastly cut down the amount of time spent in adwords, and monitors the account for anything that wonders from acceptable spend. The 20 minute work week is a great feature. The querystream is also very easy to use and makes managing negative keywords far easier. New ad copy is very easy to generate with Wordstream providing suggestions as to how to improve the copy.

Cons: It can be a little "laggy" sometimes when switching between reports. The only other thing I wish it would work better with is google shopping, but other than that it has been a MAJOR time saver for me.

It's like having an extra pair of hands working on our AdWords accounts.

Aug 08, 2017
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The 20-minute work week helps me build a high-performing campaign and identifies potential problem areas that I need to address.

Cons: The integration with Facebook Ads is promising, but it still needs some work. Would also be great to be able to run Display ad spend through Wordstream.

Overall: It helps us run AdWords accounts successfully.

Very easy to deal with and easy to get in touch with if you have a question.

Aug 07, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: Ease of use and the amount of videos and help that is available to me. It has helped me get the most out of my adwords campaign and I hope to keep learning and getting better in the future.

Cons: Other than this box making me write 100 words to submit this review I have not found anything to complain about with the software.

Overall: Helped me better understand Adwords and getting the most out of my campaigns

WordStream helped us improve our CPA so that we had more budget for new strategies.

Aug 03, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I like how easy it is to view all of the potential issues that your campaigns may have. Being able to see the impact your quality score has on a campaign allows the team to focus on improving the ad groups as opposed to throwing more money at the problem.

Cons: We have recently took up the strategy to use single keyword ad groups (SKAGs). Currently the wordstream platform doesnt support giving tips on how to improve this technique.

Overall: The major benefit we gained form WordStream was being able to replace a digital analyst with the tool. Having our web development team take on PPC has been a much easier task with this tool.

A game changer for our PPC business...

Aug 03, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Wordstream helps us to efficiently manage our AdWords campaigns, significantly improve performance and demonstrate to our clients the value we add.

Cons: It doesn't handle display marketing right now, but I know that this is an area that is being worked on.

Overall: Very simple to use.

We're a small agency, and Wordstream has helped us save time and money.

Aug 02, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The 20 minute work week is great and very easy to use. It quickly prioritizes what needs to be reviewed and saves us time in doing this process manually. Managing Search ads are very easy to use through the dashboard, as well.

Cons: The integration with social media isn't as smooth as I'd hoped. The call extensions are also a little off, and required me to go into Google AdWords and make adjustments there after setting up through Wordstream. It was a little confusing and hard to follow as to what needed to be done in WS and then in AdWords. I also wish we were able to manage video ads through Wordstream.

Overall: This software saves us time and money. I like how it brings things that should be reviewed to the front, and makes it easy to review and make suggested edits to your campaigns.

Makes Google AdWords Easier

Aug 01, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: The best part about this software is the ease of analyzing performance once your campaign(s) have been live for a while. The 20 minute work week and other analytical tools make it simple to effectively monitor your campaigns and make improvements where needed.

Cons: At times, the interface is not intuitive, and it takes a lot of clicks to get where I want to go. I also wish I could manage shared budgets and things like that within Wordstream, without ever having to get into AdWords.

Reduced CPA & Increased Leads!

Jul 31, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: WordStream is intuitive to use, quick to implement suggestions, and gets results! We've seen CPA reduced from $100 to $29; number of leads more than doubled; and lead quality improved. All within just 6 months. The 20 Minute Work Week feature really works!

Cons: I'd love to see the ability of automatically replicating the best performing ads when splitting into new AdGroups.

Overall: We've been able to get better results for our clients. Better than we were getting from purely human engagement.

Increased Business, Easy to Use, Awesome Customer Service!

Jul 31, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Wordstream makes it so easy to look like an Adwords Pro! The interface is very easy to use. It helps you with lowing your Ad spend at the same time increasing your conversions. We have easily increased our conversions by 200% since we started using Wordstream

Cons: Not too much bad here. They are consistently adding options to help manage PPC even more. They do manage Facebook Ads, but would love to see more in other social media outlets.

Overall: Less Ad Spend
Increased Conversions
Gained more overall Knowledge of PPC

This is the best tool for PPC, period.

Jul 26, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: This software is the best platform I use for ppc management. In most cases, wordstream can replace the use of Google or Bing because the breadth of features.

Cons: The price is a bit steep and can be difficult to sell to your upper management, if needed. If you're not fluent in PPC, this tool can be a little above your head.

Overall: It's perfect for leaning out your budget and saving money in the long run.

Casey has been a great asset to growing our AdWords business.

Jul 26, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: It is easy to use and functional. With one glance, I can view the important metrics that we need to know.

Cons: It seems a bit outdated at times. There could be more functionality and it could be more user-friendly.

Overall extremely positive about Wordstream. We can see the difference on all our accounts .

Jul 26, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It's easy to use and really works. It is like having an ppc pro in your team. The 20-min workweek exercises are a must and the back-end is great. Creating ads and maintaining keywords on Google is a breeze. Monthly reporting is awesome. Overall it helped me get all our account's health score up and see improvements on overall conversions and CPA. The support is kick-ass.

Cons: No realtime data - it is always one day behind. Facebook integration still need improvements - More ad creation options and targeting.

Overall: Improved advertising accounts. Awesome reporting. Great support. Happy clients.

Pays for itself

Jul 24, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The simplicity. The 20 minute work week is a great tool that saves me time and very simply guides me through what I need to be thinking about to improve Google advertisements.

Cons: That's difficult to say because I don't really have any negatives that come to mind. I'd have to say that, maybe, it would be nice if there were some type of alert to tell you that you've made a lot of changes, but forgot to post them.

Overall: My cost per conversion dramatically improved.

I love some of the functions (like the 20 min work week) but the product is expensive

Jul 20, 2017
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
2 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: 20 Min Work Week and some of the Additional tools to optimize the efficiency of managing multiple customer accounts.

Cons: Reporting is missing data from Display Networks (so it's only a partial picture) and the product is costly to use.

Overall: Improved weekly efficiency supporting PPC activities for multiple clients.

Wordstream helped me in expanding my PPC business, and helping me create added value for my clients.

Jul 19, 2017
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: The 20 min work week is the most useful feature in the software. I like that it simplifies Adwords, and picks up on areas I would have otherwise missed.

Cons: I wish it had more automation built in, and helped me identify key areas where money is being wasted.

Overall: Helps me pickup on areas I would have otherwise missed.

WordStream is a valuable tool guiding me to gradually optimize my PPC accounts with little effort

Jul 19, 2017
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The 20-minute work week tool is great as it chops up the optimization into bite-size chunks that I can easily fit into my busy work week. The interface is very easy to use and encourages to come back every week to get the necessary changes done. In addition, Wordstream does allow to dig deeper into the details, including a "nerd mode" for more experienced PPC users. When creating ads its easy to copy or move ads between ad groups and the software offers best practice suggestions to improve on the ad copy. The tool not only manages Adwords but also Bing ads, and existing Adwords campaigns can be easily copied to Bing.

Cons: At first the new keyword suggestions were not that great, but meanwhile this seems to have improved. In addition I would like to see more specific focus on optimization of quality score, as this is a key metric in PPC.

Overall: Easy PPC management and optimization of ROI

WordStream allows us to bring all our PPC together under one platform.

Jul 19, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I like that we can manage both AdWords and Facebook within the platform. The 20-minute work week makes it especially easy to keep up with. The 20-minute work week provides suggestions for new keywords and negatives to optimize each campaign. Normally, this would take much longer than 20 minutes so we're happy that WordStream has taken so much of the heavy lifting off our shoulders.

Cons: I wish this software would expand the social networks portion. It would be great to manage LinkedIn and Twitter within WordStream.

Overall: We're able to save time by utilizing the 20-minute work week which also saves us money.

WordStream Advisor Has Been a Great Product for Us

Jul 18, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: The product is very intuitive and easy to use. Since my team's been using it, we've achieved better results and actually saved money doing it. And the WordStream support has been great when we've needed it.

Cons: I haven't encountered anything I don't like yet but we've only been using it for several months. So far, it's been great.

Have used for 6+ months and have seen tremendous advances in our PPC results. Worth the investment.

Jul 18, 2017
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: For someone like me who is a part of a smaller team (and wears many "hats" at the office) I like the 20-minute work week as it quickly focuses me on what's important to review regularly. I am new to PPC and would consider myself a novice so I find it helpful to have suggestions to understand *why* I should make certain adjustments.

Cons: You must pay for premium consulting if you need some direction after on-boarding, but this is understandable.

It feels so great not to have to trudge through Google's software...

Jul 14, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: It is far more intuitive to use. The 20 minute workweek is so easy that I find myself checking it nearly daily looking for new tasks. Oh- and our CPA has come down by 50%.

Overall: A better understanding of how adwords work and a lowering of our CPA by 50%.

Wordstream helped organized my event.

Jul 13, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Wordstream helped me find customers, save money by getting rid of negative keywords I r at the same time it helps me find target keywords, to bring new customers, I recommend this software.

Cons: The Process Takes Time To Understand Which Keywords Work Best For Your Campaign. Getting Rid Of Negative Keywords While Adding New Keywords. However, it Is Worth It.

Overall: I understand how Google AdWords works most importantly negative keywords how they can waste your budget.

WordStream has transformed our PPC game

Jul 13, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The best thing for me is the ease of making changes to Adwords. The consulting I receive is also brilliant.

Cons: I think the 20 minute work week needs the most improvement, as some of the suggestions it gives are irrelevant to our campaigns.

Overall: The software has completely transformed our PPC game.

In just a few months, WordStream has lowered our CTR, CPA, and CPC while raising our Quality Scores!

Jul 13, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The software is extremely easy to use and the 20 minute work week feature is a HUGE time saver. I can't believe how much money we were wasting on a monthly basis due to our poor bidding strategies. WordStream has helped straighten it out!

Cons: The software does so much that sometimes it is tough to remember how to use all of the features. But the customer support is excellent so we continue to learn every week.

Overall: Better quality traffic, lower CPA, and over monthly savings on the amount we have to pay to Google.

Wordstream may not be the cheapest option, but you get the best out there for the price!

Jul 12, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Wordsteam is very easy to use and if you ever run into any issues, the support team is always there to help and is very friendly and easy to work with. The value for the money is really great. This is a product that is worth every penny.

Cons: Wordstream is a great product to use, but it can take some time to set up and get used to. Luckily there is a support team that can answer any questions along the way.

Overall: Wordstream helps our agency to determine the best ways to spend a client's ad spend on Google Adwords and is easy to use.

My experience with Wordstream has been fantastic.

Jul 10, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The software makes making changes to Adwords effortless. Since using WordStream, our PPC knowledge and results have increased tenfold.

Cons: I find the 20 minute work week to be lacking in other areas of the software. Although it's great for making quick changes, I often find the suggestions are irrelevant.

Overall: Improved PPC results and happy clients!

Easy to use and helps get better results for marketing managers with little time

Jul 07, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I like that it makes Adwords easy to understand and update. As a busy Marketing Manager you want a software that you can log in and easily understand where you stand and steps to take in order to get better results. With the 20 minute work week you can do just that. The customer service is good and if your package includes an account manager, the bi-weekly or monthly calls are very helpful in identifying new strategies and keeping on top of opportunities.

Cons: There could be more automated processes once the software learns your goals and about your keywords. I would like some additional "optional" tasks in the 20 minute work week for when I have more time and would like to continue to work through a to-do list to better my results. My account manager/chat support does not always get back to me very quickly.

Overall: More organized campaign structure and understanding of Adwords. Decreased Adwords budget and more focus throughout campaigns.

Smart, smooth solution for managing our AdWords account and more

Jul 06, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I've been using the system for 2 months, coming off of working directly with Google on our AdWords account for 3 months. The transition was seamless and Google seemed to agree with the system's recommendations for us as we moved onto it. The 20 minute work week is easy and manageable and the reporting is great! There is much more for us to manage aside from the 20 minute work week that's in depth but the service has been wonderful and helping us through that learning curve. There is so much that marketers have to be on top of, sometimes also being the PPC expert isn't a readily available option/focus so smaller marketing teams need a system like this. The people there have been nothing short of fantastic to work with and also seem to want to make sure we're successful with our PPC advertising as well.

Cons: I wish the reports could be weekly in addition to monthly. I wish there were slightly more detailed instructions/advice to achieve certain goals through QueryStream and the more detailed portions of the system. Overall, there are no specific complaints, just areas we need to get better at in using the full potential of the system.

Makes life simpler

Jul 05, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: 20 Minute Work Week is a fantastic feature. Wordstream is a huge time saver and increased our conversions.

Cons: Nothing so far. I haven't heard any complaints from my team regarding Wordstream. It gets to be a bit pricey but has been worth it to our company.

Amazing on-going services, well detailed answers to all my questions, & walked me through the system

Jul 05, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love query stream and the how when i update my search ad campaigns they update in google adwords as well.

Cons: it can be more updated to facebook, as facebook is forever changing. Also wordstream is a search ad only platform, for display ads i have to create them and upload them into google adwords. I wish wordstream was a one-stop shop

Overall: Being able to take control and to see results quicker!

Great product to make sure you are getting value with Adwords

Jul 03, 2017
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
2 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Easy to use and measure results. It also speeds up things like creating new ad groups or ads themselves. Definitely spend less time on these tasks

Cons: It is expensive so you must maximize the savings out of Google to make it work for you. This is achievable without spending hours on it so it has worked for me.

Overall: Reduced CPA and less time spent on Adwords

It has been extremely easy to use and I have definitely gained benefit from it.

Jun 30, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I like that I can access nearly everything from this platform. The 20 minute work week is a life saver as it lays out suggestions for my campaigns. If I have keywords in multiple places it lets me know or if I have a bid too high/low, or if an ad is underperforming. It also shows me best practices, where I need to improve, and how I can do that.

Cons: I do not like that I can not access my ad extension through this. It tells me what needs to be fixed/added but I have to go through ad words to do this. I also have my businesses set up as different campaigns instead of accounts. It doesn't effect me too much, but it was a little difficult in the beginning. Now that I know what I need to see for each one, it's not an issue.

I'm relatively new to wordstream but find it really useful in learning about PPC and google adwords

Jun 29, 2017
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: I like the university type set-up at the beginning, as it made learning about this conducive to my own schedule. I also really liked that there was support on hand when I needed it, but also that wordstream made it easy enough to pick up all the nuances of google adwords.

Wordstream allowed for a swift transition from and Agency managed account to internal management

Jun 27, 2017
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: It is easy to manage Google and Bing account and carry over Google changes to Bing. The dashboard allows for a quick overview of the multiple account performances. The 20mn work week is pretty accurate for focus on few key items to improve our ads.

Cons: The least favorite is the social piece. While it make it easier to create ads, it seems behind the curve in predictive ads, automated A/B. It still a challenge to create multiple ads.

Overall: Easy management of multiple account with easy reporting are key for fast adjustment.
Next would be the 20mn work week with easy to implement changes and mostly accurate recommendations.

The tool saves my team time to focus on strategy and makes campaign execution easy.

Jun 24, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Wordstream's intuitive user interface and simple workflow tools not only maximize my time for my campaigns but, it helps me train my team in PPC strategy and management. As marketers, we often need to figure out how to balance both strategy and execution when it comes to our campaigns. Wordstream makes execution seamless.

Cons: The only issue I have is that when I want to post my campaign edits to my AdWords account if there are any issues it doesn't take me to the appropriate menus to find them. After using the tool for a month, my team has a general understanding of where to go when issues arise but, this should be built into the software for future users...

Overall: Saves time.
Helps me understand my campaigns.
Shows me optimization opportunities.

It is fantastic. Our company is extremely happy with the results.

Jun 22, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Our impressions and click throughs have increased greatly. We are getting better quality leads and applications. We are spending the same amount of money and getting a lot more for it.

Cons: We cannot think of anything negative to say about it. We wish we would have found it sooner as we have spent a great deal of money and were not maximizing results.

One of the best experiences I have ever had. I am truly grateful for everything that I have learned

Jun 21, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I new very little about Googles adwords and after about 4 months of trying it on my own I new I was going to need some help. I needed to turn our eCommerce sales around much faster than I myself could do. So I did some research online and came across Wordstream. I did the free trial and quickly realized this is exactly what I was looking for, it could split my keywords, show me the best keywords, what keywords where good for my ad and not good for my ad, it showed me what ads needed work, where I was spending to much money, where I wasn't spending enough money and so forth. Now 4 months later i have tripled my eCommerce sites sales, no joke! I never went to school for adwords, I new nothing about adwords when I took over this project in September of 2016. I even get my own account rep that will answer any questions I have, and believe me I had hundreds. Alasdair Johnstone was able to provide me the type of support I required and he was quick about it. Knowing that I had that support I required really gave me the confidence to tackle this project 120 percent. I have monthly meetings with Ali and he goes through my entire account teaching me new techniques each and every time, he sends me an email explaining everything we did so I have a reference on how to do it on my own. I have yet to be steered in a direction I feel uncomfortable with. I cant thank the Wordstream team enough and my rep Alasdair Johnstone enough.

Cons: Gotta get the Facebook add portion of Wordstream to work with the Instagram option that Facebook provides! Missing out on potential impressions and sales, plus it causes an error anytime you try and post your add to Facebook. I have to create my adds in Facebook then import them into Wordstream =/

Overall: Simply put I got a crash course on how to use google adwords without having to take college classes. Money well spent!

Gets the job done

Jun 20, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Allows you to complete an analysis on your Adwords account in a matter of hours, not days or weeks.

Cons: It's not the software's fault but initially it takes time to setup and get your desired keyword and ad changes.

Easy to use interface and helpful staff

Jun 20, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The homepage tells you all you need to know at a quick glance. The weekly work allow you to make quick and beneficial changes to your AdWords account.

Cons: It would be beneficial to be able to see statistics for Bing, instead of just for AdWords. Changes are implemented to both accounts but currently on the interface you can only see conversions etc for Google AdWords.

Time saver with education has been my experience

Jun 19, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The 20 min layout, having the ability to look up data through
the platform and also edit the reports.

Cons: The reports seem to be a bit troubled when showing total spend.
I have also seen some issues with how the reports cannot
edit specific areas which we want to use them for Client viewing.

Overall: Many benifets at the moment, we continue to look at the
education plaform as well in the training.

Increased Adwords conversion by 4x in 2 months

Jun 16, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Great user interface. Much better than going into Adwords. Time saver. Great recommendations on improving ads. Reinforced many of the best practices that I had been using with Adwords.

Cons: Recommendations for negative keywords were most often shelved. Recommendations to split ads were also most often shelved,

Overall: Increased conversion of Adwords by 3x in 2 months. Reached more highly targeted audiences for each keyword and product key selling points

So, so simple

Jun 13, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The 20-minute Work Week makes managing our investment in google ads so simple. One-on-one consultations with my consultant helps me learn so much about how to be a more effective online advertiser.

Cons: I find it frustrating that I can only manage ads for one facebook page even though my company has three.

Great expertise and very useful tool

Jun 12, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Easy to use and straight forward reporting. The recommendations and "20 Minute Work Week" tab make it simple to implement suggestions and optimize the account.

Cons: Sometimes it suggests negative keywords that we need to keep in our account even though they are expensive. Otherwise none!

Insights and management made easy

Jun 09, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money

Pros: The opportunities that are presented make it easy for newbie SEM specialists to make improvements to client campaigns in an effective manner.

Cons: Having to post/pull data from the MCC/AdWords can be easy to forget, so having this do this automatically after each change would be beneficial.

Over Achievers

Jun 08, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I use their managed platform but I love their communication and reporting. They are always very prompt when it comes to anything related to the account.

Overall: I am generating more high-quality leads than with our previous vendor and the CPA has dropped considerably.

Really simplifies complex Adwords campaign management

Jun 07, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I really like the way the site provides suggestions in manageable chunks, so you can gradually increase the efficiency of your campaign, even if you don't have a lot of time for campaign management.

Wordstream also seems to do a great job of highlighting the quick wins, or simple fixes that will have a more noticeable impact.

Cons: Very few complaints. I would like a little more feedback regarding landing pages, but I know that's potentially beyond the scope of their tool at the moment.

Overall: It's very helpful in organizing and maintaining Adwords campaigns, providing useful feedback on ways to improve efficiency and maximize on your ad spend.

WordStream has made organization of multiple campaigns across multiple platforms a huge time saver.

Jun 01, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: WordStream points out where a deficiency may be and allows for easy incremental changes of campaigns.

Cons: If the WordStream software had the ability to assist with ad creation it would be unstoppable. The software provides suggestions for top keywords and key points that are needed for a quality ad, but automatically providing copy based on the landing page and subject would be amazing.

Overall: WordStream is a huge time-saver that does not cut corners.

Wordstream is the Defacto PPC Platform of our time

May 31, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The intuitive layout of the UX/UI dashboard is second only to the value that the Querystream function provides in daily optimization of both our Google Adwords and BING accounts. We've probably saved about $50,000 over the past 6 months and our CPA has steadily dropped over time,... and still dropping. Can't say enough good things here. Oh, and only spending about an hour a week managing it is pretty sweet too! I should probably mention that their customer service and account management team is top notch.... we got our site suspended with Google Ads over a minor issue (no one's fault, just Google being Google),... and their team stepped in and ironed it out with the big G within 24 hours. They simply bring resources to the table in dealing with this world, that you don't find anywhere else.

Overall: Ease of use in PCC management.