Best For

WordStream is designed to help active advertisers get more for less on Google AdWords, Bing Ads, and Facebook.

Product Details

WordStream Advisor provides automated recommendations to improve, manage, and report on your paid search and paid social campaigns in just 20 minutes a week. With over $14 billion advertising spend analyzed, we have proven algorithms and data specific to your industry and goals. Learn how WordStream Advisor can improve your results with a free demo from one of our experts.

Contact Details

WordStream

http://www.wordstream.com

Founded in 2008

Located in United States

20 Minute Work Week
20 Minute Work Week
20 Minute Work Week
Performance Dashboard
Success Report
Call Tracking

Starting Price

  • Not provided by vendor

Free Trial

  • Yes

Platform

  • Installed - Mac
  • Cloud, SaaS, Web
  • Installed - Windows
  • Mobile - iOS Native
  • Mobile - Android Native

Training

  • In Person
  • Live Online
  • Webinars
  • Documentation

Support

  • Business Hours
  • Online

WordStream Advisor Features

A/B Testing
Analytics/ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages/Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking
Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Campaign Management
Channel Analytics
Incentive Management
Inventory Control
Lead Management
Opportunity Management
Order Management
Partner Management
Product Management
Reseller Management
Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification
A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder
Billing & Invoicing
CRM
Client Portal
Collaboration Tools
Document Management
Portfolio Management
Project Management
Proposal Generation
Quote Management
Resource Management
Time & Expense Tracking

WordStream Advisor Reviews

Showing 5 of 287 reviews
Overall
4.5/5
Ease of Use
4.5/5
Customer Service
4.6/5
Brian F.
Web Master
Security and Investigations, 11-50 employees
Used the software for: Less than 6 months
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Source: Capterra
June 21, 2017

“One of the best experiences I have ever had. I am truly grateful for everything that I have learned”

OverallSimply put I got a crash course on how to use google adwords without having to take college classes. Money well spent!
ProsI new very little about Googles adwords and after about 4 months of trying it on my own I new I was going to need some help. I needed to turn our eCommerce sales around much faster than I myself could do. So I did some research online and came across Wordstream. I did the free trial and quickly realized this is exactly what I was looking for, it could split my keywords, show me the best keywords, what keywords where good for my ad and not good for my ad, it showed me what ads needed work, where I was spending to much money, where I wasn't spending enough money and so forth. Now 4 months later i have tripled my eCommerce sites sales, no joke! I never went to school for adwords, I new nothing about adwords when I took over this project in September of 2016. I even get my own account rep that will answer any questions I have, and believe me I had hundreds. Alasdair Johnstone was able to provide me the type of support I required and he was quick about it. Knowing that I had that support I required really gave me the confidence to tackle this project 120 percent. I have monthly meetings with Ali and he goes through my entire account teaching me new techniques each and every time, he sends me an email explaining everything we did so I have a reference on how to do it on my own. I have yet to be steered in a direction I feel uncomfortable with. I cant thank the Wordstream team enough and my rep Alasdair Johnstone enough.
ConsGotta get the Facebook add portion of Wordstream to work with the Instagram option that Facebook provides! Missing out on potential impressions and sales, plus it causes an error anytime you try and post your add to Facebook. I have to create my adds in Facebook then import them into Wordstream =/
Source: Capterra
June 21, 2017
Dennis S.
Managing Partner
Marketing and Advertising, 1-10 employees
Used the software for: 6-12 months
Overall Rating
4/5
Ease of Use
5/5
Customer Service
5/5
Features
3/5
Value for Money
3/5
Likelihood to Recommend
8/10
Reviewer Source 
Source: Capterra
November 14, 2017

“Easy to use software to streamline the search ads efforts”

OverallA more pro-active workflow for smaller clients without blowing up the budget for managing them. Also a great environment for starting specialists to get to know adwords and how to focus on cutting costs and lowering CPA's.
ProsThe 20 minute workweek is helpful to get things going. The dashboard gives a nice overview of where things are headed. And the GUI is helpful because of the presentation of data. It's simple and has no clutter, where as Google is going in the opposite direction. Wordstream is extremely useful when optimising for clients with smaller budgets, but still need incremental improvements with only a small amount of time. Also - Wordstream is ideal for new colleagues to get the hang of doing AdWords. So, it's also some sort of e-learning environment. The focus on cutting costs and improving quality scores and CPA's is great. It's real easy to add negatives from the Query Stream to multiple ad groups at once. The software comes with some nifty features to easily see improvements that can be made. Finally, Wordstream is very actively improving the software and adding features on a almost weekly basis! It's moving towards display and social advertising more, which is important!
ConsThe 20 minute workweek becomes less helpful when optimising bigger, complex campaigns or already tightly managed campaigns at this moment. I also miss the option to segment data by conversion type for example. Or the compare different periods other than on the dashboard. So in some cases I need to go back to the Adwords GUI for that. Maybe Wordstream could add more features or specific reports to focus more on things that matter most when lowering CPA, cost in general or improving CTR.
Reviewer Source 
Source: Capterra
November 14, 2017
Kate G.
Digital Marketing Specialist
Marketing and Advertising, Self-employed
Used the software for: 2+ years
Overall Rating
4/5
Ease of Use
4/5
Customer Service
4/5
Features
4/5
Value for Money
4/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
August 21, 2018

“Essentail software for my independent digital marketing consultancy”

OverallI am I one person shop for digital marketing services. A major part of my business is digital media planning, setup and management. Wordstream makes the management and reporting of my client's Google, Bing, and Facebook ads campaigns much easier.
ProsI really like the 20 minute week feature. It's not telling you anything you couldn't already do in Adwords pretty easily but the interface, process, and routine of the tool ensures that I never skip over the weekly basics needed for management of a paid search campaign.
ConsThe reporting feature use to have some more predictive narrative text that they've done away with and I really miss that - even though the copy wasn't always super informative, it was always a quick cut/copy/paste into a client report when introducing some data. There are some inconsistencies with the reporting when you create a certain FB or Google campaign type in FB or Google (rather than creating them IN Wordstream) - which can be frustrating because there isn't any warning on the WS end that the data might be inconsistent.
Reviewer Source 
Source: Capterra
August 21, 2018
Sara J.
Owner
Retail, 1-10 employees
Used the software for: Less than 6 months
Overall Rating
5/5
Ease of Use
4/5
Customer Service
5/5
Features
5/5
Value for Money
4/5
Likelihood to Recommend
10/10
Source: Capterra
April 6, 2017

“Thank You for FINALLY making my AdWords account work for my business!”

OverallI started with Google Adwords in September 2016 with the highly competitive market of online floral orders. After multiple calls with the Google Adwords Advisors, I found out that they had set up the account incorrectly, and with their mistakes, I was spending thousands of dollars with no results. I had been following Wordstream through Facebook, as we set up the account, and found their webinars and blog postings were more helpful than anything I found through Google itself. In December 2016, I took the plunge and called Wordstream for help. As a small business, paying for their services seemed like a stretch for my already overspent advertising budget. However, in only a few minutes of the intro call, I knew I had to make the change. Within weeks of signing up with Wordstream, and working with my rep, Betsy, doing all my 'homework' and generally watching the account more carefully, and better informed, I saw instant increases in our online sales. This February, we had a record year in online sales and continue this growth month after month. I have already started working with my second business to create Google Ads to increase its online bookings, with the help of Wordstream. For anyone considering this, I would say, go for it! You will thank yourself over and over again. As a small business, I know we wouldn't be where we are now, without their ongoing support and assistance.
ProsHow simple it makes Google Adwords. For a system that should be easy for a business owner to use, Adwords is overwhelming. Wordstream's software is easy to navigate, changes are simple to make, improvements to your ads are done, step-by-step, often better and quicker than ever possible through Google itself.
ConsThere a lot of great functions within the system, however, without someone helping you find them, they can be lost on the average user. That said, with counselling, you will find these tools invaluable, once they are explained.
Recommendations to other buyersThe 20 minute work week gets a little monotonous in time. Sure there are steps you can evaluate week to week, but it would be helpful to get 'challenged' (if that's the right word) to improve your account beyond negatives, adding keywords, and other simple tasks. I have found that now that the account is active and well designed, it would be good to know how to expand beyond the normal ongoing campaign management.
Source: Capterra
April 6, 2017
Avatar Image
Subash B.
Co-Founder
Unspecified
Used the software for: 6-12 months
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
3/5
Likelihood to Recommend
9/10
Reviewer Source 
Source: Capterra
April 28, 2018

“Perfect For Managing PPC Campaigns at Scale”

OverallOne stop shop for managing PPC to save time & make more money.
ProsWordstream handles the large PPC channels like Google AdWords, Microsoft Bing and Facebook advertising campaigns. This is a big advantage as you don't need to use multiple tools to handle ad campaigns on different PPC channels. Wordstream helps you automate the PPC management process and employs machine learning / AI helps you analyse the campaign data quickly & feed you with actionable one-click fixes or optimizations. this reduces the time taken in mundane data crunching and optimization of campaigns - this frees up more space for strategic thinking on the campaigns.
ConsIt's too expensive, to begin with - way out of the league of small businesses and agencies. The business needs to be highly profitable or you should be running an agency that charges well. Another drawback is that it is not for beginners - you need to know PPC and each of the channels in great detail to make use of the platform to make your PPC process efficient and profitable. Also, the tool can other channels like Linkedin, etc - which is an important channel today. I haven't taken the help of the Experts & paid more - can't comment on that part.
Reviewer Source 
Source: Capterra
April 28, 2018