# itracMarketer Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about itracMarketer Software - reviews, pricing plans, popular comparisons to other CRM products and more. Source: https://www.capterra.com/p/90454/itracEMS/alternatives --- # itracMarketer Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) itracMarketer ## What is itracMarketer? itracMarketer is a cloud-based marketing automation platform designed for businesses of all sizes in the real estate, healthcare, education, media and hospitality industries to assist with email marketing, CRM, social media management and campaign management. ## What is itracMarketer used for? [Social Media Marketing](https://www.capterra.com/social-media-marketing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Email Marketing](https://www.capterra.com/email-marketing-software/) Overall rating Based on 3 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Contact vendor for pricing Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for itracMarketer?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.itracmarketer.com/&name=itracMarketer) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### itracMarketer 3.7 (3) VS. [4.3 (2,911)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting Price Contact vendor Starting Price $12 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.0 (3) Ease Of Use 4.3 (2,859) Value For Money 3.5 (2) Value For Money 4.1 (2,184) Customer Service 4.0 (3) Customer Service 4.2 (2,029) ## itracMarketer alternatives Highest Rated [4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month [4.5 (1,132)](https://www.capterra.com/p/148516/Marketing-360/reviews/) Starting price Contact vendor for pricing [4.2 (983)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Starting price $61.00 Per User, Per Month [4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Contact Management 3.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Marketing Automation 3.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Automate workflows and trigger campaigns based on customer actions Email Marketing 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Create and send email blasts/campaigns Interaction Tracking 3.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Track interaction history by documenting conversations for contacts Lead Management 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Store information about leads or contacts and track, manage and nurture them throughout the sales process List Management 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Manage contacts across multiple mailing lists itracMarketer 37 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Establish rules for automatic propagation of social media posts across one or more channels Create and automatically send premade copy in response to customer messages Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act Manage, organize, and store contact information Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Process of dividing customers into groups based on common characteristics Tool to send questionnaires to customers to gauge feedback Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) Protect sensitive data for digital privacy Send automated marketing emails based on user actions over a predetermined period Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Create and send email blasts/campaigns Predefined actions automatically performed on the occurance of specific events Store and manage images Track interaction history by documenting conversations for contacts Create landing pages or online forms designed to capture new leads and prospects Store information about leads or contacts and track, manage and nurture them throughout the sales process Score a lead on their quality or likelihood to buy based on certain behaviors Score a lead based on quality or likelihood to buy/convert based on predetermined criteria Manage contacts across multiple mailing lists Automate workflows and trigger campaigns based on customer actions Optimize content to ensure it is easily accessible for mobile users Manage and post content across multiple social media accounts and platforms simultaneously Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Adjust communications based on previous interactions or personal preferences Schedules specific times for content to appear on social media platforms, blogs, websites etc. View and track pertinent metrics to find patterns and gain insights from data Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.) Group leads or contacts based on their specific characteristics Manage campaigns and track engagement for marketing efforts across social media channels Add or remove subscribers from mailing lists Create, save, and re-purpose templates for emails, forms, etc. Organize customer data and accounts by user or geography What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface Get Advice We can help you find the software with the features you need. Features 3.5 (2) 3.5 Based on 2 reviews ## Pricing Value for money 3.5 (2) ### Starting price Contact vendor for pricing Free trial not available Value for money 3.5 (2) 3.5 Based on 2 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.0 (3) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.0 (3) 4.0 Based on 3 reviews ## User reviews Overall rating 3.7 Based on 3 reviews Filter by rating 5(1) 4(0) 3(2) 2(0) 1(0) Mentioned topic Sorted by most recent Sheryl S. Lead Generation Specialist Real Estate ### "Basic features but a reliable Email marketing platform overall" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 July 2, 2021 iTracEMS is a reliable platform with a rich feature set. If you can look past the basic design, itrac is a budget-friendly tool that can help you scale your business and reach a lot more customers. Pros It's easy to upload lists and manage contacts. The deployment process is fairly easy to learn. You can get very detailed reports highlighting all kinds of interactions Cons You cannot throttle email deployments so email rollout can take hours if the email list is large. In comparison to other platforms, iTrac user interface and design seem very basic. There's no heatmapping for email templates and you cannot see how long a user scrolled your email. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) iTrac was more budget-friendly than MailChimp. Reasons for choosing itracMarketer iTrac was cheaper and offered more personalized support. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Digital Marketing Manager Marketing and Advertising ### "Legacy email marketing tool with some useful features" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 2.0 2.0 Customer Service 3.0 3.0 Likelihood to Recommend 3/10 April 17, 2021 itracEMS is a legacy system lacking a lot of features available on other platforms but it costs much less than others. They need to update their UI and reporting to be competitive in today's highly competitive market. Pros It's easy to deploy and upload contacts. List management is a definite pro as you get the option to upload the data in a lot of default and custom fields. Even large deployments are rolled out fairly quickly. Cons itrac lacks a lot of key features including a/b testing subject lines, throttling email deployments, extensive reports. I wish they add common features that are provided by competitors like MailChimp, Bronto, etc. Sometimes the list can get stuck during uploading. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SK sean k. CEO ### "This is a great email + web analytics + social tools" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 0.0 0.0 Customer Service 5.0 5.0 Likelihood to Recommend 0/10 May 25, 2011 I highly recomend this product for SEM and large organizations. Pros I love the ease of us and all in one functionality. Cons it costs money Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. 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