--- title: "Association DNA Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Association DNA Software - reviews, pricing plans, popular comparisons to other Membership Management products and more." source_url: "https://www.capterra.com/p/90828/Association-DNA/" page_type: "product" language: "en" --- # Association DNA Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on August 26, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Association DNA ## What is Association DNA? Association DNA is the world's first "privacy by design" membership database\*, which adds powerful user controls to your AMS that help you protect your most important asset: your membership data. We have carefully crafted our AMS to help you work more efficiently with options that simplify your work, like the built-in bilingual features and website integration. The best ways to see the "DNA-difference" is to book a demo. \*According to a review in 04/1 ## What is Association DNA used for? [Membership Management](https://www.capterra.com/membership-management-software/)[Association Management](https://www.capterra.com/association-management-software/) Top alternative Featured Overall rating Based on 2 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $52000 Flat Rate, One Time Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Association DNA?[Manage this product listing](https://www.g2.com/products/association-dna/claim_requests/new?auto=true) ## Association DNA Overview Updated August 2026 AI summary Association DNA provides small organizations with tools to manage memberships, events, communications, and member services. Covering membership and association management needs, it includes features for registration, member databases, payment processing, event management, and reporting. The software is cloud-based and integrates with popular platforms for email, payments, accounting, and content management, supporting efficient operations and data visibility. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Association DNA 5.0 (2) VS. [4.2 (656)](https://www.capterra.com/p/57588/StarChapter/reviews/) Starting Price $52000 Flat Rate, One Time Starting Price $119 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 5.0 (2) Ease Of Use 3.7 (182) Value For Money 5.0 (2) Value For Money 4.0 (144) Customer Service 5.0 (2) Customer Service 4.3 (168) ## Association DNA alternatives [4.4 (293)](https://www.capterra.com/p/124449/GrowthZone/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars Highest Rated [4.9 (131)](https://www.capterra.com/p/188714/Novi-AMS/reviews/) Starting price $829.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [4.4 (86)](https://www.capterra.com/p/151182/Uplifter/reviews/) Starting price $29.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [4.6 (206)](https://www.capterra.com/p/42753/Gym-Assistant/reviews/) Starting price $780.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars ## FAQs about Association DNA Overview ### What company size and specific industries is Association DNA built for? Association DNA is designed for trade and professional associations of any size, with a focus on organizations that manage memberships, events, and member services. It fits industry groups and professional societies that need software tailored to association operations rather than general business use. Features and Usability ### What are the key features of Association DNA? Association DNA offers membership management, dues management, and membership renewals, along with member accounts, member directory, and member portal tools. It also includes event management, event ticketing, committee management, CRM, email marketing, payment processing, reporting & statistics, and website integration for association operations. Integrations ### Which third-party tools and platforms does Association DNA integrate with? Association DNA integrates with 15 third-party tools for learning, email, payments, accounting, analytics, and content management. Key integrations include Absorb, Adagio Non-Profit Suite, Docebo, Elastic Email, Google Analytics 360, Higher Logic Thrive, Mailchimp, PayPal, QuickBooks Online, and WordPress. Getting Started and Support ### What training and onboarding options does Association DNA offer? Association DNA provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online formats support guided setup, webinars cover topic-based instruction, documentation offers written reference material, and videos provide self-paced learning. Getting Started and Support ### What customer support options does Association DNA offer? Association DNA provides Email/Help Desk, Knowledge Base, Phone Support, and Chat. These support channels give users multiple ways to get help and find answers. No reviewer feedback is available here, so support quality, response times, and common frustrations cannot be described from user experience. ## Features AI summary Based on 4,125 Membership Management reviews Capterra data shows that buyers of Membership Management software rank the following features as their top priorities: - **Registration Management** (**56%** of reviewers rated this feature as critical) - **Member Database** (**62%**) - **Payment Processing** (**62%**) Association DNA supports all three of the features reviewers value most: **Registration Management**, **Member Database**, and **Payment Processing**. Together, these capabilities help businesses manage sign-ups, keep member records accurate and current, and handle dues or event payments efficiently, allowing teams to run membership operations with less manual work and better visibility across the member lifecycle. Electronic Payments 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Electronically collect payments for goods or services Committee Management 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Manage a group of members established for coordinating plans, programs, or other initiatives Communication Management 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Manage and track all internal and external communication conducted via calls, email, text, or chat Contact Management 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Customizable Templates 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Pre-designed layouts that can be customized to match preferences and requirements Data Import/Export 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Import and export data to and from software applications Association DNA 61 features ### All Features - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Accounting Integration: Integrate with a third-party accounting system - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Application Management: Track, manage and store the applications of potential future members, customers or candidates - Attendance Tracking: Track the attendance of specific individuals or groups - Committee Management: Manage a group of members established for coordinating plans, programs, or other initiatives - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Manage, organize, and store contact information - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Credit Card Processing: Accept and process credit card transactions - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Forms: Customize contracts and forms to collect specific information - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Data Import/Export: Import and export data to and from software applications - Discount Management: Track products that are for sale at a reduced price or part of coupon promotions - Document Storage: Store and organize documents in a centralized system - Dues Management: Track and collect membership dues - Electronic Payments: Electronically collect payments for goods or services - Email Marketing: Create and send email blasts/campaigns - Email Reminders: Reminders sent via email - Email Templates: Pre-made examples and templates for emails - Enrollments/Onboarding: Manage the enrollment and onboarding of all new members and accepted applications - Event Calendar: A list of events with their respective dates - Event Management: Schedule and manage the logistics of activities and other gatherings - Event Scheduling: Plan an event's time and location - Event Ticketing: Manage tickets for specific events - Fundraising Management: Activities related to raising money for a specific cause - Invoice Management: Captures invoice data and maintains comprehensive records for auditing and reporting purposes - Job Board: Site to advertise jobs openings and letting job seekers search for positions based on skills, experience or preferences - Member Accounts: Accounts held by members of an organization - Member Communication: Contact members listed in the database through email, SMS, social, phone, etc. - Member Database: Add, store and access information pertaining to members - Member Directory: Comprehensive list that contains information and details of all the members associated with a particular organization or group - Member Portal: Online gateway through which members can access/update personal information - Member Types: Handle various types of membership based on groupings - Membership Management: Database of members to track personal information of individuals and families - Membership Renewals: Conveniently automatically renew memberships at the end of subscriptions - Membership Signup: Registration process to become members by providing relevant information and agreeing to terms - Mobile App: Access the system via a mobile application - Newsletter Management: Create and update newsletter content to increase engagement - Payment Processing: Accept, record, and reconcile financial transactions - Personalization: Adjust communications based on previous interactions or personal preferences - Promotions Management: Design, communicate, and distribute incentives to perform a specific action - Recurring/Subscription Billing: Automated process of charging customers at regular intervals for repeated access or use of a product or service - Registration Management: Oversee and coordinate the registration of attendees, visitors, customers, events, activities, etc. - Reminders: Timed notification for any upcoming task, deadline, appointment, or activity - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Resource Scheduling: Allocate and manage resources, such as employees, equipment, facilities, and other assets - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Self Service Portal: Online portal through which end users can access the system, manage tasks, or obtain information - Surveys & Feedback: Gauge satisfaction and receive information for improvement and success - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Wait List Management: Record, update and manage waiting lists - Website Integration: Seamlessly integrates with 3rd party websites - Website Management: Built-in website builder or integration with third-party site --- Get Advice We can help you find the software with the features you need. Features 4.5 (2) 4.5 Based on 2 reviews ## Pricing Value for money 5.0 (2) Updated plans coming soon $52,000 Flat Rate,One Time Value for money 5.0 (2) 5.0 Based on 2 reviews ## Integrations [ PayPal](https://www.capterra.com/p/207944/PayPal/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Sage Accounting](https://www.capterra.com/p/168740/Sage-One-UK/)[ Sage 100](https://www.capterra.com/p/227232/Sage-100cloud/)[ Absorb](https://www.capterra.com/p/61763/Absorb-LMS/)[ Docebo](https://www.capterra.com/p/127213/Docebo/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (2) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (2) 5.0 Based on 2 reviews ## User reviews Overall rating 5.0 Based on 2 reviews Filter by rating 5(2) 4(0) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent David S. Financial Controller, Web Development, Database Administrator Hospital & Health Care ### "The best database for any Membership Association." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 20, 2025 The final package we have is exactly what we wanted and all the staff have been a delight to work with. Its a perfect solution for any Membership Association. Pros Friendly and Professional to deal with. Development process from start to finish was excellent. Request for changes to the software were actioned without the usual request for more money. If it was possible to do, then they did it. If not a reasonable quote was provided. Definitely value for money. Cons Sometimes the process took time on some support issues but they were always completed. They are implementing a new support ticket process that will probably rectify this. Switched from [Act!](https://www.capterra.com/p/175860/Act/) Act was terrible and we held the database on our server. Alternatives considered [Member365](https://www.capterra.com/p/142416/Member365/) [WildApricot](https://www.capterra.com/p/76116/WildApricot/) Reasons for choosing Association DNA Provided all the modules we needed at nearly half the cost. Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. Response from Vendor August 22, 2025 Thank you David for the kind words, we look forward to continuing to exceed your expectations into the future. KB Kathleen B. Coordinator Non-Profit Organization Management ### "Custom design" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 4, 2017 Compared with our previous association management software, I have vastly reduced the amount of time spent removing spam, correcting errors, posting content (particularly with respect to our job board) and handling lots of mundane tasks. That gives me time for critical projects and member support. Pros The website is beautiful and scalable for devices. It is easy to make changes to content, which I do weekly with notices of new training and our job board. The database is easy to add and subtract members manually as an administrator as well as by users directly. We have a complicated dues payment process where some people pay annually and others monthly by PayPal, while still others have dues deducted by their employer and remitted by cheque monthly or quarterly. The system has been designed to accommodate all those routes. We have had absolutely great support in getting the bugs out and training on the system by real live human beings who have gotten to know us and our needs. Cons Customizing reports takes some knowledge of the logic and how to program it, although the company did provide some ready-made reports. Don't expect to have a custom system within a few months, even if you know precisely what you want. It takes as long as they say it will take in their proposal. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.